XML 22 R11.htm IDEA: XBRL DOCUMENT v3.25.1
Revenue
3 Months Ended
Mar. 31, 2025
Revenue from Contract with Customer [Abstract]  
Revenue Revenue
The Company recognizes revenue when it satisfies a performance obligation by transferring control of a good or service to a customer. Revenue is measured based on the consideration that the Company expects to be entitled to in exchange for the goods or services transferred. Taxes that are collected from a customer concurrent with revenue-producing activities are excluded from revenue.
Disaggregated revenue by major source was as follows (in thousands):
Three months ended
March 31,
2025
March 31,
2024
HDMC:
Motorcycles$863,863 $1,221,540 
Parts and accessories143,433 166,193 
Apparel57,322 64,112 
Licensing3,058 8,930 
Other13,829 15,331 
1,081,505 1,476,106 
LiveWire2,743 4,704 
Motorcycles and related products revenue1,084,248 1,480,810 
HDFS:
Interest income209,469 211,335 
Other35,492 37,462 
Financial services revenue244,961 248,797 
$1,329,209 $1,729,607 
The Company maintains certain contract liability balances related to payments received at contract inception in advance of the Company’s performance under the contract which generally relate to the sale of memberships, loyalty points earned under membership programs and certain licensing and insurance-related contracts. Contract liabilities are recognized as revenue as the Company performs under the contract. Contract liabilities, included in Accrued liabilities and Other long-term liabilities on the Consolidated balance sheets, was as follows (in thousands):
March 31,
2025
March 31,
2024
Balance, beginning of period$56,753 $47,091 
Balance, end of period$67,145 $47,382 
Previously recorded contract liabilities recognized as revenue in the three months ended March 31, 2025 and March 31, 2024 were $8.4 million and $7.3 million, respectively. The Company expects to recognize approximately $26.6 million of the remaining unearned revenue over the next 12 months and $40.5 million thereafter.