UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

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Harley-Davidson, Inc.

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On April 17, 2025, Harley-Davidson, Inc. issued a press release in connection with its upcoming 2025 annual meeting of shareholders. A copy of the press release is attached hereto as Exhibit 1.

Harley-Davidson, Inc. To Report First Quarter 2025 Results on May 1, 2025

Webcast Conference Call Scheduled for 8 a.m. CT

MILWAUKEE (April 15, 2025) - Harley-Davidson, Inc. (NYSE: HOG) will release its first quarter 2025 financial results before market hours Thursday, May 1, 2025. The public is invited to attend an audio webcast from 8-9 a.m. CT. Harley-Davidson, Inc. senior management will discuss financial results, developments in the business, and updates to the Company’s outlook. A slide presentation supporting the discussion will be available prior to the audio webcast.Webcast participants should log-on and register at least 10 minutes prior to the start time and can access the slide presentation here: https://investor.harley-davidson.com/events-and-presentations/default.aspx . A replay of the audio webcast will be available approximately two hours after the call concludes.

Company BackgroundHarley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services.

Media Contact: Jenni Coats (414) 343-7902Financial Contact: Shawn Collins (414) 343-8002

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