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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 KAEn48dXudCAq3785BbDlSgKGVPxC8gwfrgir0lV0Ppk8/PB8sJBdut0WMW8Wpw2
 zlk5pjBrPBBa6Xdso/APLw==

<SEC-DOCUMENT>0000914121-07-001408.txt : 20070606
<SEC-HEADER>0000914121-07-001408.hdr.sgml : 20070606
<ACCEPTANCE-DATETIME>20070606203622
ACCESSION NUMBER:		0000914121-07-001408
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20070601
FILED AS OF DATE:		20070606
DATE AS OF CHANGE:		20070606

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			RIVIERA HOLDINGS CORP
		CENTRAL INDEX KEY:			0000899647
		STANDARD INDUSTRIAL CLASSIFICATION:	HOTELS & MOTELS [7011]
		IRS NUMBER:				880296885
		STATE OF INCORPORATION:			NV
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		2901 LAS VEGAS BLVD SOUTH
		CITY:			LAS VEGAS
		STATE:			NV
		ZIP:			89109
		BUSINESS PHONE:		7027345110

	MAIL ADDRESS:	
		STREET 1:		2901 LAS VEGAS BLVD S
		CITY:			LAS VEGAS
		STATE:			NV
		ZIP:			89109

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			CKX, Inc.
		CENTRAL INDEX KEY:			0000793044
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-MOTION PICTURE & VIDEO TAPE PRODUCTION [7812]
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-21430
		FILM NUMBER:		07905242

	BUSINESS ADDRESS:	
		STREET 1:		650 MADISON AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022
		BUSINESS PHONE:		2128383100

	MAIL ADDRESS:	
		STREET 1:		650 MADISON AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10022

	FORMER NAME:	
		FORMER CONFORMED NAME:	SPORTS ENTERTAINMENT ENTERPRISES INC
		DATE OF NAME CHANGE:	19990727

	FORMER NAME:	
		FORMER CONFORMED NAME:	LAS VEGAS DISCOUNT GOLF & TENNIS INC
		DATE OF NAME CHANGE:	19920703

	FORMER NAME:	
		FORMER CONFORMED NAME:	LAGUNA CAPITAL CORP
		DATE OF NAME CHANGE:	19890123
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>p8877858-3ckx_ex.xml
<DESCRIPTION>INITIAL STATEMENT OF BENEFICIAL OWNERSHIP
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2007-06-01</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000899647</issuerCik>
        <issuerName>RIVIERA HOLDINGS CORP</issuerName>
        <issuerTradingSymbol>RIV</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0000793044</rptOwnerCik>
            <rptOwnerName>CKX, Inc.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>650 MADISON AVENUE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10022</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock, $0.001 par value per share</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>836588</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See footnotes</value>
                    <footnoteId id="F1"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Flag Luxury Riv, LLC (&quot;FLR&quot;) and RH1, LLC (&quot;RH1&quot;) each directly hold 418,294 shares of Common Stock, as reported on Forms 3
 filed August 23, 2006. FX Luxury Realty, LLC (&quot;FXLR&quot;), as sole member of both FLR and RH1 that holds 100% of the equity of
 FLR and  RH1, may be deemed to have beneficial ownership of the foregoing 836,588 shares of Common Stock.  CKX, Inc. (&quot;CKX&quot;)
 as a  member of FXLR that holds 50% of the equity of FXLR, may also be deemed to have beneficial ownership of the foregoing
 836,588 shares of Common Stock. CKX is filing this Form 3 because it may be regarded as part of a group. However, CKX
 disclaims beneficial ownership of the shares owned by the other persons and disclaims membership in a group, and this filing
  shall not constitute an acknowledgement that CKX is part of a group.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Robert F.X. Sillerman, Chief Executive Officer</signatureName>
        <signatureDate>2007-06-04</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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