EX-99.1 2 dex991.htm PRESENTATION DATED APRIL 24, 2008 Presentation dated April 24, 2008
April 2008
EXHIBIT 99.1


2
Big & Tall Market
Market defined as:
big = waist size between 40”
and 70”
tall = height over 6’2”
Big and tall men account for approximately 11% of the male
population.
Big and tall market size is approximately $6 billion and growing
at almost twice the rate of the regular size men’s apparel
market.
Big & tall apparel market is highly fragmented;
characterized by many small, local operators.


Casual Male Retail Group
properly positioned to
increase market share to
12% of the big & tall market


Market is growing as a percent to total
menswear sales
Obesity Trends* Among U.S. Adults
(*BMI
30, or about 30 lbs overweight)
No Data          <10%           10%–14%
15%–19%           20%–24%          25%–29%          
30%
1985
2006
2005
2000
1995
1990




B & T Factory Direct
Full Price Brands
Outlet Brands


B & T Factory Direct







Casual Male Stores
Casual Male XL is the nation’s largest
specialty retailer of big & tall clothing with
461 stores in 44 states
CT-11
DE-3
RI-1
MA-14
MD-13
NH-3
NJ-21
VT-1
5
3
8
55
6
27
11
4
28
12
4
5
5
3
23
9
12
2
11
1
4
2
5
31
22
3
5
26
7
1
9
37
14
7
9
2
Long term potential –
additional 100-130 more stores


Comp Store Trend
-5.0%
-2.3%
-1.1%
2.4%
9.2%
4.8%
1.6%
2.8%
2.3%
2.5%
3.7%
7.9%
5.4%
10.6%
13.0%
7.5%
6.2%
3.90%
-1.1%
-0.3%
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
2004
2003
2005
2006
2007
lifestyle presentation
Stores change to


CM Sales Metrics By Quarter
-8.0%
-6.0%
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
Traffic
Comp Sales
-3.0%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
Conversion
$Per Guest


Surveys
Inactive (13-24M) Customers
Most customers were satisfied with their last
purchase
88% of customers stated that they were likely to
return to Casual Male


Private Label Lifestyle Brands








Casual Male XL Loyalty Program Rewards
Current Program Performance:
1.5MM customers have been enrolled to date
80% of new customers captured in POS are being
enrolled
88% of transactions involved an XL Rewards
member
Loyalty members average spend per transaction is
17% or $15 higher than non-members


CMRG Internet Sales by Year
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
2002
2003
2004
2005
2006
2007
2008
Plan


Obesity in Europe
135 million adults are affected by obesity
Many countries more than half the adult population
is overweight and 30% defined as clinically obese
In most European countries 1 in 4 children are
obese which is over 80 million children


Estimated EU country prevalence of
overweight and obesity
0
20
40
60
80
France
Netherlands
Italy
Belgium
Sweden
Denmark
Austria
Ireland
Germany**
Finland
Portugal
Spain
UK (England)
Greece*
0
20
40
60
80
France
Netherlands
Italy
Sweden
Portugal
Denmark
Spain
Austria
Belgium
UK (England)
Ireland
Finland
Greece*
Germany**
Women
Men
%
BMI 25 -
29.9
BMI
Legend


Internet Usage in Europe
171.0%
N/A
70.2%
212,080,000
301,967,681
US
56.66%
184,259,031
325,221,019
Total
144.2%
14.7%
62.3%
37,600,000
60,363,602
UK
266.8%
7.7%
43.9%
19,765,033
45,003,663
Spain
209.2%
4.7%
73.3%
12,060,000
16,447,682
Netherlands
138.5%
12.3%
52.9%
31,481,928
59,546,696
Italy
110.1%
19.7%
61.1%
50,426,117
82,509,367
Germany
287.4%
12.9%
53.7%
32,925,953
61,350,009
France
User
Growth
(2000-
2007)
Usage
% in
EU
Penetration
(% of
population)
Internet
Users
Population



Marketing Strategy for 2008


National Sales by Size
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
$2,000,000
30
32
34
36
38
40
42
44
46-60
Waist


Market Share Size Opportunity
Casual Male Sales by Size
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
$200,000
Waist Size
Data based on ’04 sales of Casual
Pants, Dress Pants and Jeans


National Waist Size Market vs.
Casual Male XL
42"-46"
48"-52+"
48"-52+"
42"-46"
Sizes 42-46
4.5 billion
Sizes 48+
1.4 billion
National Size Market
Casual Male Size Market
*data interpreted by NPD
*CM size selling history


Creative objective
Target men 25-54 size 42-46 waist size
Take away stigma that Big & tall stores are only for
fat guys
Address that regular department stores have very
little selection for guys that are 42-46
CMXL has lots of cool clothes


Media campaign
National campaign targeted to men
Dates: May 1 –
June 15th
Spend is 3 times more than Spring ’07


Network Highlights


Creative 1
Creative 2
Creative 3



Rochester
Targets the higher income
consumer within the big
and tall market
$100,000 per year
average salary
26 store locations in
downtown major
metropolitan areas and
upscale suburbs
Average store size:
8,200 square feet
Average sales / square
foot: $304
Stores carry higher-end
designer product
Average transaction size:
$300
2
7
Locations
Rochester
* 1 London, United Kingdom
32
3
2


Rochester Brands