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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)
12 Months Ended
Dec. 31, 2012
item
Dec. 31, 2011
Dec. 31, 2010
Allowance for Doubtful Accounts      
Allowance for doubtful accounts $ 0 $ 0  
Inventory      
Supplies inventory written down 0 0 7,000
Kernel inventory recorded at lower of cost or market value 721,000 240,000  
Inventory of packaging and ingredients recorded at the lower of cost or market 98,000 36,000  
Inventory      
Number of retail product lines 2    
Royal
     
Inventory      
Number of retail product lines 2    
Number of savory macadamia nut flavors 5    
Number of fruit and nut clusters 7    
Finished goods inventory $ 285,000