-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, JWNtkgXZS0yrYsphECb+dTaeaIPdBoK5fKRhwhZIoXqsIr4Avkdg/qTRz2rPF4AT WR6UlarFtdo4oMA+F2p0Bw== 0000000000-06-015218.txt : 20060908 0000000000-06-015218.hdr.sgml : 20060908 20060330132615 ACCESSION NUMBER: 0000000000-06-015218 CONFORMED SUBMISSION TYPE: UPLOAD PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20060330 FILED FOR: COMPANY DATA: COMPANY CONFORMED NAME: PEOPLES LIBERATION INC CENTRAL INDEX KEY: 0000791770 STANDARD INDUSTRIAL CLASSIFICATION: APPAREL & OTHER FINISHED PRODS OF FABRICS & SIMILAR MATERIAL [2300] IRS NUMBER: 860449546 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: UPLOAD BUSINESS ADDRESS: STREET 1: 150 WEST JEFFERSON BOULEVARD CITY: LOS ANGELES STATE: CA ZIP: 90007 BUSINESS PHONE: 213-745-2123 MAIL ADDRESS: STREET 1: 150 WEST JEFFERSON BOULEVARD CITY: LOS ANGELES STATE: CA ZIP: 90007 FORMER COMPANY: FORMER CONFORMED NAME: CENTURY PACIFIC FINANCIAL CORP DATE OF NAME CHANGE: 19991101 LETTER 1 filename1.txt Mail Stop 3561 March 16, 2006 Mr. Daniel Guez Chief Executive Officer, President and Secretary People`s Liberation, Inc. 150 West Jefferson Boulevard Los Angeles, CA 90007 Re: People`s Liberation, Inc. Amendment One to Registration Statement on Form SB-2 Filed March 9, 2006 File No. 333-130930 Form 10-KSB for Fiscal Year Ended December 31, 2005 Filed March 7, 2006 File No. 0-16075 Dear Mr. Guez: We have limited our review of your filings to those issues we have addressed in our comments. Where indicated, we think you should revise your documents in response to these comments. If you disagree, we will consider your explanation as to why our comment is inapplicable or a revision is unnecessary. Please be as detailed as necessary in your explanation. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. After reviewing this information, we may raise additional comments. Amendment No. 1 to Registration Statement on Form SB-2 Financial Statements, page F-1 General 1. Since the acquisition of Versatile Entertainment, Inc. and Bella Rose LLC is accounted for as recapitalization and is equivalent to the issuance of stock by the operating enterprises for the net assets of the shell corporation, please revise the historical statement of changes in stockholders` equity to: * reflect the equivalent number of shares of Series A preferred stock of People`s Liberation received by the stockholders of Versatile and members of Bella Rose in the exchange for each period presented, including equivalent shares related to equity transactions during the periods; * separately present the retroactive conversion of the Series A preferred stock to common stock on a post-split basis; and * separately present the issuance of common stock to the shareholders of the shell corporation for its net monetary assets. Please also disclose in Note 1 to the financial statements that the capital structure of the consolidated enterprise, being the capital structure of the legal parent, is different from that appearing in the combined financial statements of the legal subsidiaries in earlier periods due to reverse merger accounting. Consolidated Statement of Operations, page F-4 2. Please present pro forma tax expense and earnings per share data assuming Versatile was a C Corporation and Bella Rose was consolidated for each of the years presented. Please also disclose your assumptions regarding the pro forma computations in the notes to financial statements. Note 3 - Earnings Per Share, page F-13 3. Please tell us how you determined the weighted-average number of shares used to compute basic and diluted loss per share for each year presented. A summary of your calculations may be useful to our understanding. Please also tell how your computations of basic and diluted earnings per share comply with FAS 128 given that the conversion of the Series A preferred stock became effective after the latest balance sheet date. The earnings per share computations appear to represent pro forma information. If so, please revise to present basic and diluted loss per share information in accordance with FAS 128 in addition to the pro forma information and revise the statements of operations as appropriate. Note 8 - Stockholders` Equity, page F-15 4. It appears that the effective conversion price of the Series A preferred stock is less than the fair market value of your common stock at the date of issuance. Please tell us whether you recognized the beneficial conversion in your financial statements. If so, please tell us how you measured and recorded the beneficial conversion feature and how you are accounting for the discount resulting from the allocation of proceeds to the beneficial conversion feature. If not, please explain to us in detail why a beneficial conversion feature should not be recognized citing the relevant authoritative literature that supports your position. Otherwise, please revise your financial statements accordingly. Refer to EITF 98-5 and EITF 00-27. 5. Please tell us your basis in GAAP for presenting pro forma information assuming the conversion of the Series A preferred stock occurred as of the beginning of the respective accounting periods. Please refer to the comment above regarding earnings per share. Form 10-KSB for the Fiscal Year Ended December 31, 2005 6. Please amend your filing to address the above comments. *** As appropriate, please amend your documents in response to these comments. You may wish to provide us with marked copies of the amendments to expedite our review. Please furnish a letter with your amendments that keys your responses to our comments and provides any requested information. Detailed letters greatly facilitate our review. Please understand that we may have additional comments after reviewing your amendments and responses to our comments. We will consider a written request for acceleration of the effective date of the registration statement as confirmation of the fact that those requesting acceleration are aware of their respective responsibilities under the Securities Act of 1933 and the Securities Exchange Act of 1934 as they relate to the proposed public offering of the securities specified in the above registration statement. We will act on the request and, pursuant to delegated authority, grant acceleration of the effective date. We direct your attention to Rules 460 and 461 regarding requesting acceleration of a registration statement. Please allow adequate time after the filing of any amendment for further review before submitting a request for acceleration. Please provide this request at least two business days in advance of the requested effective date. You may contact Yong Kim at (202) 551-3323 or William Thompson at (202) 551-3344 if you have any questions regarding these comments. Please contact me at (202) 551-3716 with any other questions. Sincerely, William Choi Accounting Branch Chief John McIlvery, Esq. Stubbs Alderton & Markiles FAX (818) 444-4520 Mr. Daniel Guez People's Liberation, Inc. March 16, 2006 Page 1 -----END PRIVACY-ENHANCED MESSAGE-----