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Note 14 - Segment and Geographical Information
3 Months Ended
May 05, 2018
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]
14
.           Segment and geographical information
 
Operating segments are defined as components of an enterprise for which separate financial information is available and evaluated regularly by the chief operating decision-maker in deciding how to allocate resources and in assessing performance.  We are organized as, and operate in,
one
reportable segment.  Our operating segment consists of our geographically based entities in the United States, Israel and Singapore.  Our chief operating decision-maker reviews consolidated financial information, accompanied by information about revenue by product group, target market and geographic region.  We do
not
assess the performance of our geographic regions on other measures of income, expense or net income.
 
Our net revenue was derived principally from the sales of integrated SoC solutions, which we sold across both of our target markets. Connected Smart TV Platforms consist of all products that were sold into digital televisions as well as other adjacent markets using chipset products that were designed for video post-processing, products delivering IP streaming video, including hybrid versions of these products, and communication devices that use a standard protocol to connect equipment inside the home and stream IP-based video and audio, VoIP, or data through wired or wireless connectivity. IoT Devices consisted of both smart home applications (including gateways and automated consumer devices) and mobile IoT applications (primarily tracking tags). Our smart home product line was marketed under our Z-Wave brand of wireless chips, modules and Z-Wave mesh networking protocol.
 
Our License and other markets include revenue derived from the licensing of our technology to
third
parties and other sources. Revenue derived from other sources includes software development kits, and engineering support services for hardware and software; that revenue was
not
significant as it represented
zero
of our total net revenue for the
three
months ended
April 29, 2017.
 
The following table sets forth net revenue attributable to each target market during the
three
months ended
April 29, 2017 (
in thousands):
 
Connected Smart TV Platforms
  $
27,890
 
IoT Devices
   
11,674
 
Net revenue
  $
39,564
 
 
The following table sets forth net revenue for each geographic region based on the ship-to location of customers during the
three
months ended
April 29, 2017 (
in thousands):
 
Asia
  $
31,922
 
North America
   
5,819
 
Europe
   
1,823
 
Net revenue
  $
39,564
 
 
The following table sets forth net revenue for each significant country based on the ship-to location of customers during the
three
months ended
April 29, 2017 (
in thousands):
 
China, including Hong Kong
  $
21,790
 
Taiwan
   
6,951
 
United States
   
5,520
 
Republic of Korea
   
1,675
 
Rest of the World
   
3,628
 
Net revenue
  $
39,564
 
 
During the
three
months ended
April 29, 2017,
Arris Global, Sunjet Components Corporation and Silicon Application accounted for
19%,
16%
and
16%
of our net revenue, respectively.