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Note 12 - Segment and Geographical Information
6 Months Ended
Jul. 29, 2017
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]
12.
           Segment and geographical information
 
Operating segments are defined as components of an enterprise for which separate financial information is available and evaluated regularly by the chief operating decision-maker in deciding how to allocate resources and in assessing performance.  We are organized as, and operate in,
one
reportable segment.  Our operating segment consists of our geographically based entities in the United States, Israel and Singapore.  Our chief operating decision-maker reviews consolidated financial information, accompanied by information about revenue by product group, target market and geographic region.  We do
not
assess the performance of our geographic regions on other measures of income, expense or net income.
 
Our net revenue is derived principally from the sales of integrated SoC solutions, which we sell across both of our target markets. Connected Smart TV Platforms consist of all products that are sold into digital televisions as well as other adjacent markets using chipset products that are designed for video post-processing, products delivering IP streaming video, including hybrid versions of these products, and communication devices that use a standard protocol to connect equipment inside the home and stream IP-based video and audio, VoIP, or data through wired or wireless connectivity.
IoT Devices consist of both smart home applications (including gateways and automated consumer devices) and mobile IoT applications (primarily tracking tags). Our smart home product line is marketed under our Z-Wave brand of wireless chips, modules and Z-Wave mesh networking protocol
.
 
Our License and other markets include revenue derived from the licensing of our technology to
third
parties and other sources. Revenue derived from other sources includes software development kits, and engineering support services for hardware and software;
that revenue is
not
significant as it represented
zero
of our total net revenue
for the
three
and
six
months ended
July 29, 2017,
respectively; and
0.2%
and
0.3%
of our total net revenue
for the
three
and
six
months ended
July 30, 2016.
 
The following table sets forth net revenue attributable to each target market (in thousands):
 
 
 
Three Months Ended
 
 
Six
Months Ended
 
 
 
July 29
, 201
7
 
 
July 30
, 201
6
 
 
July 29
, 201
7
 
 
July 30
, 201
6
 
Connected Smart TV Platforms
  $
26,111
    $
51,678
    $
54,001
    $
95,386
 
IoT Devices
   
13,397
     
9,488
     
25,071
     
19,405
 
License and other
   
-
     
150
     
-
     
300
 
Net revenue
  $
39,508
    $
61,316
    $
79,072
    $
115,091
 
 
The following table sets forth net revenue for each geographic region based on the ship-to location of customers (in thousands):
 
 
 
Three Months Ended
 
 
Six
Months Ended
 
 
 
July 29
, 201
7
 
 
July 30
, 201
6
 
 
July 29
, 201
7
 
 
July 30
, 201
6
 
Asia
  $
34,573
    $
47,873
    $
66,495
    $
93,914
 
North America
   
2,527
     
11,391
     
8,346
     
18,006
 
Europe
   
2,408
     
2,038
     
4,231
     
3,157
 
Other Regions
   
-
     
14
     
-
     
14
 
Net revenue
  $
39,508
    $
61,316
    $
79,072
    $
115,091
 
 
The following table sets forth net revenue for each significant country based on the ship-to location of customers (in thousands):
 
 
 
Three Months Ended
 
 
Six
Months Ended
 
 
 
July 29
, 201
7
 
 
July 30
, 201
6
 
 
July 29
, 201
7
 
 
July 30
, 201
6
 
China, including Hong Kong
  $
18,665
    $
33,110
    $
40,455
    $
60,567
 
Taiwan
   
11,806
     
9,991
     
18,757
     
23,955
 
United States
   
2,132
     
11,269
     
7,652
     
17,858
 
Republic of Korea
   
2,112
     
1,606
     
3,787
     
3,117
 
Thailand
   
998
     
2,916
     
1,852
     
5,737
 
Rest of the world
   
3,795
     
2,424
     
6,569
     
3,857
 
Net revenue
  $
39,508
    $
61,316
    $
79,072
    $
115,091
 
 
During the
three
months ended
July 29, 2017,
Sunjet Components Corporation, Silicon Application and Arris Global accounted for
27%,
14%
and
11%
of our net revenue, respectively. During the
six
months ended
July 29, 2017,
Sunjet Components Corporation, Silicon Application and Arris Global accounted for
21%,
15%
and
15%
of our net revenue, respectively. During the
three
months ended
July 30, 2016,
Arris Global, Silicon Application, Arrow Electronics and Sunjet Components Corporation accounted for
18%,
18%,
15%
and
13%
of our net revenue, respectively. During the
six
months ended
July 30, 2016,
Sunjet Components Corporation and Silicon Application accounted for
17%
and
15%
of our net revenue, respectively.