Note 20 - Segment and Geographical Information

12 Months Ended

Feb. 01, 2014

Segment Reporting [Abstract]

Segment Reporting Disclosure [Text Block]

20.          Segment and geographical information

Operating segments are defined as components of an enterprise for which separate financial information is available and evaluated regularly by the chief operating decision-maker in deciding how to allocate resources and in assessing performance.  We are organized as, and operate in, one reportable segment.  Our operating segment consists of our geographically based entities in the United States, Israel and Singapore.  Our chief operating decision-maker reviews consolidated financial information, accompanied by information about revenue by product group, target market and geographic region.  We do not assess the performance of our geographic regions on other measures of income, expense or net income.

We sell our products into four primary target markets, which are the DTV market, home networking market, set-top box market, and home control market. We also have license revenue, included in the license and other market, which we receive from the license of our technology to third parties. Starting with the first quarter of fiscal 2014, we have defined the DTV market to include all products that are sold into digital televisions as well as other adjacent markets using chipset products that are designed for video post-processing and have eliminated the prosumer and industrial audio/video market as a separate revenue segment as the majority of demand accruing from these sales will be represented in the DTV market segment. Also starting with the first quarter of fiscal 2014, we have defined the set-top box market to include all set-top box products delivering IP streaming video, including hybrid versions of these products, and we have eliminated the connected media player market as a separate revenue market as the majority of demand accruing from these sales will be represented in the set-top box market segment.

The following table sets forth net revenue attributable to each target market (in thousands):

	Fiscal Years Ended
	February 1, 2014		February 2, 2013		January 28, 2012
DTV	$	49,600	$	76,614	$	12,351
Home networking		72,927		79,492		68,266
Set-top box		38,483		42,205		90,780
Home control		20,704		12,342		11,092
License and other		17,479		5,960		128
Net revenue	$	199,193	$	216,613	$	182,617

The following table sets forth net revenue for each geographic region based on the ship-to location of customers (in thousands):

	Fiscal Years Ended
	February 1, 2014		February 2, 2013		January 28, 2012
Asia	$	144,483	$	150,658	$	166,583
North America		28,795		17,006		8,982
Europe		22,262		41,283		5,718
Other Regions		3,653		7,666		1,334
Net revenue	$	199,193	$	216,613	$	182,617

The following table sets forth net revenue to each significant country based on the ship-to location of customers (in thousands):

	Years Ended
	February 1, 2014		February 2, 2013		January 28, 2012
China, including Hong Kong	$	95,009	$	112,915	$	141,122
Hungary		12,531		31,044		20
Taiwan		12,479		14,192		13,982
United States		27,875		14,771		6,818
Thailand		24,490		5,281		3,323
Rest of the world		26,809		38,410		17,352
Net revenue	$	199,193	$	216,613	$	182,617

Our long-lived assets consist primarily of our software, equipment, leasehold improvements, and intangible assets.

The following table sets forth our long-lived assets by geographic region based on the location of the asset (in thousands):

	Fiscal Years Ended
	February 1, 2014		February 2, 2013
United States	$	20,838	$	20,045
All other countries		36,031		33,634
Total long-lived assets	$	56,869	$	53,679

The following table sets forth major direct customers accounting for 10% or more of our net revenue:

	Fiscal Years Ended
	February 1, 2014		February 2, 2013			January 28, 2012
TP Vision		*		14	%		*
Flextronics		*		12	%		*
Motorola		*		*			17	%
Gemtek		*		*			22	%

*Accounted for less than 10% of our net revenue.

Four customers accounted for 15%, 12%, 11% and 10% of total accounts receivable at February 1, 2014. Two customers accounted for 18% and 16% of total accounts receivable at February 2, 2013.