Note 19. Segment and Geographical Information

12 Months Ended

Feb. 02, 2013

Segment Reporting Disclosure [Text Block]

19.          Segment and geographical information

Operating segments are defined as components of an enterprise for which separate financial information is available and evaluated regularly by the chief operating decision-maker in deciding how to allocate resources and in assessing performance.  We are organized as, and operate in, one reportable segment.  Our operating segment consists of our geographically based entities in the United States, Hong Kong, Israel and Singapore.  Our chief operating decision-maker reviews consolidated financial information, accompanied by information about revenue by product group, target market and geographic region.  We do not assess the performance of our geographic regions on other measures of income, expense or net income.

The following table sets forth net revenue attributed to each product group (in thousands):

	Fiscal Years Ended
	February 2, 2013		January 28, 2012		January 29, 2011
Chipsets	$	210,139	$	181,584	$	285,544
License and other		6,474		1,033		1,371
Net revenue	$	216,613	$	182,617	$	286,915

The following table sets forth net revenue attributable to each target market (in thousands):

	Fiscal Years Ended
	February 2, 2013		January 28, 2012		January 29, 2011
DTV	$	66,564	$	-	$	-
Home networking		79,489		68,435		89,261
IPTV media processor		31,079		62,441		137,281
Home control and energy management		12,426		10,922		5,524
Prosumer and industrial audio/video		10,344		12,079		15,035
Connected media player		10,510		27,988		39,627
License and other		6,201		752		187
Net revenue	$	216,613	$	182,617	$	286,915

The following table sets forth net revenue for each geographic region based on the ship-to location of customers (in thousands):

	Fiscal Years Ended
	February 2, 2013		January 28, 2012		January 29, 2011
Asia	$	150,658	$	166,583	$	266,065
North America		17,006		8,982		13,454
Europe		41,283		5,718		7,101
Other Regions		7,666		1,334		295
Net revenue	$	216,613	$	182,617	$	286,915

The following table sets forth net revenue to each significant country based on the ship-to location of customers (in thousands):

	Years Ended
	February 2, 2013		January 28, 2012		January 29, 2011
China, including Hong Kong	$	112,915	$	141,122	$	232,784
Hungary		31,044		20		97
Taiwan		14,191		13,982		21,038
United States		14,771		6,818		9,572
Brazil		7,651		1,296		266
Japan		5,885		6,153		6,609
India		5,628		-		-
Thailand		5,281		3,323		3,452
Germany		3,226		552		286
Singapore		2,307		1,322		1,703
Korea		2,119		-		17
Poland		523		1,389		5,640
Canada		688		853		2,465
Rest of the world		10,384		5,787		2,986
Net revenue	$	216,613	$	182,617	$	286,915

Our long-lived assets consist primarily of our software, equipment, leasehold improvements, and intangible assets, other than goodwill. The following table sets forth our long-lived assets by geographic region based on the location of the asset (in thousands):

	Fiscal Years Ended
	February 2, 2013		January 28, 2012
United States	$	20,045	$	26,882
All other countries		33,634		38,383
Total long-lived assets	$	53,679	$	65,265

The following table sets forth major direct customers accounting for 10% or more of our net revenue:

	Fiscal Years Ended
	February 2, 2013			January 28, 2012			January 29, 2011
TP Vision		14	%		*			*
Flextronics		12	%		*			*
Motorola		*			17	%		24	%
Gemtek		*			22	%		23	%

*Accounted for less than 10% of our net revenue.

Two international direct customers accounted for 18% and 16% of total accounts receivable as of February 2, 2013.  Four international direct customers accounted for 17%, 17%, 15% and 13% of total accounts receivable as of January 28, 2012.