Note 17 - Segment and geographical information

12 Months Ended

Jan. 28, 2012

Segment Reporting Disclosure [Text Block]

17.          Segment and geographical information

Operating segments are defined as components of an enterprise for which separate financial information is available and evaluated regularly by the chief operating decision-maker in deciding how to allocate resources and in assessing performance.  We are organized as, and operate in, one reportable segment.  Our operating segment consists of our geographically based entities in the United States, Hong Kong, Israel and Singapore.  Our chief operating decision-maker reviews consolidated financial information, accompanied by information about revenue by product group, target market and geographic region.  We do not assess the performance of our geographic regions on other measures of income, expense or net income.

The following table sets forth net revenue attributed to each product group (in thousands):

	Years Ended
	January 28, 2012		January 29, 2011		January 30, 2010
Chipsets	$	181,584	$	285,544	$	204,613
Other		1,033		1,371		1,470
Net revenue	$	182,617	$	286,915	$	206,083

The following table sets forth net revenue attributable to each target market (in thousands):

	Years Ended
	January 28, 2012		January 29, 2011		January 30, 2010
Connected home	$	79,357	$	94,785	$	18,512
IPTV media processor		62,441		137,281		134,856
Connected media player		27,988		39,627		44,636
Prosumer and industrial audio/video		12,079		15,035		7,221
Other		752		187		858
Net revenue	$	182,617	$	286,915	$	206,083

The following table sets forth net revenue for each geographic region based on the ship-to location of customers (in thousands):

	Years Ended
	January 28, 2012		January 29, 2011		January 30, 2010
Asia	$	166,583	$	266,065	$	184,135
North America		8,982		13,454		6,045
Europe		5,718		7,101		15,875
Other regions		1,334		295		28
Net revenue	$	182,617	$	286,915	$	206,083

The following table sets forth net revenue to each significant country based on the ship-to location of customers (in thousands):

	Years Ended
	January 28, 2012		January 29, 2011		January 30, 2010
China, including Hong Kong	$	141,122	$	232,784	$	168,424
Taiwan		13,982		21,038		11,399
United States		6,818		9,572		3,563
Japan		6,153		6,609		1,882
Thailand		3,323		3,452		1,414
Poland		1,389		5,640		4,505
Canada		853		2,465		617
Rest of the world		8,977		5,355		14,279
Net revenue	$	182,617	$	286,915	$	206,083

The following table sets forth long-lived assets, which consist primarily of software, equipment and leasehold improvements and other non-current assets, by geographic region based on the location of the asset (in thousands):

	Years Ended
	January 28, 2012		January 29, 2011		January 30, 2010
United States	$	25,105	$	21,282	$	17,971
All other countries		11,238		7,705		6,519
Total long-lived assets	$	36,343	$	28,987	$	24,490

The following table sets forth major direct customers accounting for 10% or more of our net revenue:

	Years Ended
	January 28, 2012			January 29, 2011			January 30, 2010
Gemtek		22	%		23	%		12	%
Motorola		17	%		24	%		21	%

Four international direct customers accounted for 17%, 17%, 15% and 13% of total accounts receivable at January 28, 2012.  Two international direct customers accounted for 23% and 19% of total accounts receivable at January 29, 2011.