Note 15. Segment and Geographical Information

9 Months Ended

Oct. 29, 2011

Segment Reporting Disclosure [Text Block]

 15. Segment and geographical information

Operating segments are defined as components of an enterprise for which separate financial information is available and evaluated regularly by the chief operating decision-maker in deciding how to allocate resources and in assessing performance.  We are organized as, and operate in, one reportable segment.  Our operating segment consists of our geographically based entities in Israel, Hong Kong, Singapore and the United States.  Our chief operating decision-maker reviews consolidated financial information, accompanied by information about revenue by product group, target market and geographic region.  We do not assess the performance of our geographic regions on other measures of income or expense, such as depreciation and amortization or net income.

The following table sets forth net revenue for each geographic region based on the ship-to location of customers (in thousands):

	Three Months Ended				Nine Months Ended
	October 29, 2011		October 30, 2010		October 29, 2011		October 30, 2010
Asia	$	34,919	$	71,477	$	135,108	$	201,316
North America		2,176		4,385		7,076		9,780
Europe		2,563		1,812		4,492		5,002
Other regions		67		131		375		212
Net revenue	$	39,725	$	77,805	$	147,051	$	216,310

The following table sets forth net revenue to each significant country based on the ship-to location of customers (in thousands):

	Three Months Ended				Nine Months Ended
	October 29, 2011		October 30,  2010		October 29, 2011		October 30, 2010
China, including Hong Kong	$	29,163	$	63,062	$	116,260	$	176,366
Rest of the world		10,562		14,743		30,791		39,944
Net revenue	$	39,725	$	77,805	$	147,051	$	216,310

The following table sets forth the major customers that accounted for 10% or more of our net revenue:

	Three Months Ended				Nine Months Ended
	October 29, 2011		October 30,  2010		October 29, 2011		October 30, 2010
Alpha Networks		14%		*		*		*
Gemtek		14%		29%		25%		24%
Motorola		13%		24%		17%		24%

*Total net revenue from customer was less than 10% of our total net revenue for these periods.

Four international customers each accounted for 10%, 12%, 14% and 21% of total accounts receivable at October 29, 2011.  Two international customers each accounted for 23% and 19% of total accounts receivable at January 29, 2011.