14. ACCRUED EXPENSES (Detail) - Summary of Accrued expenses (USD $)	Mar. 31, 2013	Dec. 31, 2012
Accrued Expenses [Abstract]
Accrued promotion and marketing expenses	$ 8,254,396	$ 12,153,755
Accrued shipping cost	804,098	645,512
Accrued advertising expenses	852,158	535,697
Other accrued expenses	868,440	858,261
Accrued expenses	$ 10,779,092	$ 14,193,225