21. Accrued Expenses (Detail) - Table of Accrued Expenses (USD $)	Dec. 31, 2012	Dec. 31, 2011
Accrued promotion and marketing expenses	$ 12,153,755	$ 5,806,444
Accrued shipping cost	645,512	327,280
Accrued advertising expenses	535,697	33,366
Other accrued expenses	858,261	776,280
	$ 14,193,225	$ 6,943,370