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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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<SEC-DOCUMENT>0001181431-03-029640.txt : 20031107
<SEC-HEADER>0001181431-03-029640.hdr.sgml : 20031107
<ACCEPTANCE-DATETIME>20031107114329
ACCESSION NUMBER:		0001181431-03-029640
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20031105
FILED AS OF DATE:		20031107

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			FORTUNE BRANDS INC
		CENTRAL INDEX KEY:			0000789073
		STANDARD INDUSTRIAL CLASSIFICATION:	HEATING EQUIP, EXCEPT ELEC & WARM AIR & PLUMBING FIXTURES [3430]
		IRS NUMBER:				133295276
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		300 TOWER PARKWAY
		CITY:			LINCOLNSHIRE
		STATE:			IL
		ZIP:			60069
		BUSINESS PHONE:		2036985000

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	AMERICAN BRANDS INC /DE/
		DATE OF NAME CHANGE:	19920703

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			RENNA EUGENE A
		CENTRAL INDEX KEY:			0001183542

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-09076
		FILM NUMBER:		03984102

	BUSINESS ADDRESS:	
		STREET 1:		C/O RYDER SYSTEMS INC
		STREET 2:		3600 N W 82ND AVENUE
		CITY:			MIAMI
		STATE:			FL
		ZIP:			33166
		BUSINESS PHONE:		3055005181
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>rrd22017.xml
<DESCRIPTION>NOVEMBER EXERCISE
<TEXT>
<XML>
<?xml version="1.0"?><ownershipDocument>
    <schemaVersion>X0201</schemaVersion>

    <documentType>4</documentType><periodOfReport>2003-11-05</periodOfReport><notSubjectToSection16>0</notSubjectToSection16>
    <issuer>
        <issuerCik>0000789073</issuerCik>
        <issuerName>FORTUNE BRANDS INC</issuerName>
        <issuerTradingSymbol>FO</issuerTradingSymbol></issuer><reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001183542</rptOwnerCik>
            <rptOwnerName>RENNA EUGENE A</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>FORTUNE BRANDS, INC.</rptOwnerStreet1>
            <rptOwnerStreet2>300 TOWER PARKWAY</rptOwnerStreet2>
            <rptOwnerCity>LINCOLNSHIRE</rptOwnerCity>
            <rptOwnerState>IL</rptOwnerState>
            <rptOwnerZipCode>60069</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
            <reportingOwnerRelationship>
<isDirector>1</isDirector><isOfficer>0</isOfficer><isTenPercentOwner>0</isTenPercentOwner><isOther>0</isOther></reportingOwnerRelationship></reportingOwner><nonDerivativeTable><nonDerivativeTransaction><securityTitle><value>Common Stock, Par Value $3.125</value><footnoteId id="F1"/></securityTitle><transactionDate><value>2003-11-05</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>M</transactionCode><equitySwapInvolved>0</equitySwapInvolved><footnoteId id="F2"/></transactionCoding><transactionAmounts><transactionShares><value>1500</value></transactionShares><transactionPricePerShare><value>30.55</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>8365</value><footnoteId id="F1"/></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrI
ndirectOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeTransaction><securityTitle><value>Common Stock, Par Value $3.125</value><footnoteId id="F1"/></securityTitle><transactionDate><value>2003-11-05</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>M</transactionCode><equitySwapInvolved>0</equitySwapInvolved><footnoteId id="F2"/></transactionCoding><transactionAmounts><transactionShares><value>2500</value></transactionShares><transactionPricePerShare><value>31.71</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>10865</value><footnoteId id="F1"/></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></nonDerivativeTransaction></nonDerivativeTable><derivativeTable><derivativeTr
ansaction><securityTitle><value>Options (Right to Buy)</value></securityTitle><conversionOrExercisePrice><value>30.55</value></conversionOrExercisePrice><transactionDate><value>2003-11-05</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>M</transactionCode><equitySwapInvolved>0</equitySwapInvolved><footnoteId id="F2"/></transactionCoding><transactionAmounts><transactionShares><value>1500</value></transactionShares><transactionPricePerShare><value>30.55</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><exerciseDate><value>2002-01-29</value></exerciseDate><expirationDate><value>2011-01-29</value></expirationDate><underlyingSecurity><underlyingSecurityTitle><value>Common Stock</value><footnoteId id="F1"/></underlyingSecurityTitle><underlyingSecurityShares><value>1500</value></underlyingSecurityShares></underlyingSecurity><postTransactionAmounts><sharesOwnedFollowingTran
saction><value>0</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></derivativeTransaction><derivativeTransaction><securityTitle><value>Options (Right to Buy)</value></securityTitle><conversionOrExercisePrice><value>31.71</value></conversionOrExercisePrice><transactionDate><value>2003-11-05</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>M</transactionCode><equitySwapInvolved>0</equitySwapInvolved><footnoteId id="F2"/></transactionCoding><transactionAmounts><transactionShares><value>2500</value></transactionShares><transactionPricePerShare><value>31.71</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><exerciseDate><value>2002-04-24</value></exerciseDate><expirationDate><value>2011-04-24</value></expirationDate><underlyingSecurity><underlyingSecu
rityTitle><value>Common Stock</value><footnoteId id="F1"/></underlyingSecurityTitle><underlyingSecurityShares><value>2500</value></underlyingSecurityShares></underlyingSecurity><postTransactionAmounts><sharesOwnedFollowingTransaction><value>0</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></derivativeTransaction></derivativeTable><footnotes><footnote id="F1">Attached to each share of common stock is one Preferred Share Purchase Right that is not presently transferable from the common stock.</footnote><footnote id="F2">Reflects the exercise an option under the issuer's Non-Employee Director Stock Option Plan.</footnote></footnotes><remarks>SUMMARY OF TRANSACTIONS:  On November 5, 2003, Mr. Renna exercised 4,000 options granted to him under the issuer's Non-Employee Director Stock Option Plan, increasing his ownership to 10,865 shares of the Company's common stock.  After this transactio
n, Mr. Renna owned 5,000 options to purchase the Company's stock.</remarks><ownerSignature><signatureName>Russell W. Hahn, Attorney-in-Fact for Eugene A. Renna</signatureName><signatureDate>2003-11-07</signatureDate></ownerSignature></ownershipDocument>



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</TEXT>
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