Exhibit 23



                       CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the incorporation by reference in (a) the Registration
Statement on Form S-8 (Registration No. 333-95919) relating to the Fortune
Brands Retirement Savings Plan, the Registration Statement on Form S-8
(Registration No. 333-95925) relating to the Fortune Brands Hourly Employee
Retirement Savings Plan, the Registration Statement on Form S-8 (Registration
No. 33-58865) relating to the 1990 Long-Term Incentive Plan of Fortune Brands,
Inc., the Registration Statement on Form S-8 (Registration No. 333-95909)
relating to the 1999 Long-Term Incentive Plan of Fortune Brands, Inc., the
Registration Statement on Form S-8 (Registration No. 333-51173) relating to the
Fortune Brands, Inc. Non-Employee Director Stock Option Plan, the Registration
Statement on Form S-8 (Registration No. 333-58166) relating to the Future Brands
LLC Retirement Savings Plan, and the prospectuses related thereto, and (b) the
Registration Statement on Form S-3 (Registration Nos. 33-50832 and 333-76371) of
our report dated January 22, 2002 relating to the financial statements, which
appears in the Annual Report to Stockholders, which is incorporated in this
Annual Report on Form 10-K. We also consent to the incorporation by reference of
our report dated January 22, 2002 relating to the financial statement schedule,
which appears in this Form 10-K.




Chicago, Illinois
March 29, 2002