UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D. C. 20549
				Form 8-K
Current Report Pursuant to Section 13 or 15(d)of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported):  August 1, 2008
			First Financial Holdings, Inc.
				(Exact name of registrant as specified in charter)
Delaware				0-17122		57-0866076
State or other jurisdiction of incorporation				Commission File Number	I.R.S. Employer I.D. number
34 Broad Street, Charleston, South Carolina  29401
				(Address of principal executive offices)
			Registrant's telephone number (including area code):  (843) 529-5933
				Not applicable
			(Former name or former address, if changed since last report)
o	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o	Pre-commencement communications pursuant to Rule 13e-4c under the Exchange Act (17 CFR 240.13e-4(c))

Section 7 -- Regulation FD

Item 7.01 Regulation FD Disclosure

First Financial Holdings, Inc. (the “Company”) (NASDAQ GSM: FFCH), today announced that it will make individual presentations this quarter to existing and potential institutional investors. A. Thomas Hood, First Financial’s President and Chief Executive Officer, and R. Wayne Hall, Executive Vice President and Chief Financial Officer, will make the presentations and a copy is available on our website at www.firstfinancialholdings.com.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	FIRST FINANCIAL HOLDINGS, INC
	/s/ R. Wayne Hall
	R. Wayne Hall
	Executive Vice President, Finance
	and Chief Financial Officer
Date: August 1, 2008