Note 9 - Operating Segments (Detail) - Segment Information (USD $)	12 Months Ended
	Feb. 28, 2013	Feb. 29, 2012	Feb. 28, 2011
Total revenues	$ 38,400,412	$ 36,913,318	$ 33,337,511
Intersegment revenues	(2,085,211)	(2,286,426)	(2,209,540)
Revenue from external customers	36,315,201	34,626,892	31,127,971
Segment profit (loss)	2,583,494	5,911,777	6,009,059
Total assets	23,833,945	24,162,970	21,458,807
Capital expenditures	742,871	3,260,638	1,620,305
Total depreciation & amortization	935,377	750,860	670,321
Franchising [Member]
Total revenues	6,047,039	5,751,263	5,783,892
Revenue from external customers	6,047,039	5,751,263	5,783,892
Segment profit (loss)	2,494,868	2,572,926	2,859,433
Total assets	1,302,094	1,434,619	1,486,799
Capital expenditures	25,985	12,713	3,519
Total depreciation & amortization	39,029	59,947	78,101
Manufacturing [Member]
Total revenues	26,451,612	25,723,144	23,837,108
Intersegment revenues	(2,085,211)	(2,286,426)	(2,209,540)
Revenue from external customers	24,366,401	23,436,718	21,627,568
Segment profit (loss)	6,853,360	6,704,333	6,227,366
Total assets	10,510,745	10,238,204	10,731,004
Capital expenditures	277,675	208,807	225,165
Total depreciation & amortization	290,076	293,804	340,552
Retail [Member]
Total revenues	5,395,805	5,438,911	3,716,511
Revenue from external customers	5,395,805	5,438,911	3,716,511
Segment profit (loss)	(2,251,581)	(289,418)	(300,958)
Total assets	1,305,006	5,212,456	3,038,373
Capital expenditures	290,330	2,795,308	1,166,311
Total depreciation & amortization	383,550	255,575	108,437
U-Swirl, Inc. [Member]
Total revenues	505,956
Revenue from external customers	505,956
Segment profit (loss)	(320,446)
Total assets	3,446,319
Capital expenditures	2,719
Total depreciation & amortization	70,146
All Other Segments [Member]
Segment profit (loss)	(4,192,707)	(3,076,064)	(2,776,782)
Total assets	7,269,781	7,277,691	6,202,631
Capital expenditures	146,162	243,810	225,310
Total depreciation & amortization	152,577	141,535	143,231
Operating Segments [Member]
Total depreciation & amortization	$ 935,378	$ 750,861	$ 670,321