Financing receivable interest rate.

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- Definition

Franchise fee rate.

+ References

No definition available.

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- Definition

Numbers Of Major Customers

+ References

No definition available.

+ Details

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- Definition

Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line.

+ References

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-Publisher FASB

-Name Accounting Standards Codification

-Topic 720

-SubTopic 35

-Section 50

-Paragraph 1

-URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848

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-Publisher AICPA

-Name Statement of Position (SOP)

-Number 93-7

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- Definition

Securities (including those issuable pursuant to contingent stock agreements) that could potentially dilute basic earnings per share (EPS) or earnings per unit (EPU) in the future that were not included in the computation of diluted EPS or EPU because to do so would increase EPS or EPU amounts or decrease loss per share or unit amounts for the period presented.

+ References

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-Publisher FASB

-Name Emerging Issues Task Force (EITF)

-Number 07-4

-Paragraph 4

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-Publisher FASB

-Name Accounting Standards Codification

-Glossary Diluted Earnings Per Share

-URI http://asc.fasb.org/extlink&oid=6510752

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-Publisher FASB

-Name Accounting Standards Codification

-Glossary Contingent Stock Agreement

-URI http://asc.fasb.org/extlink&oid=6508534

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-Publisher FASB

-Name Accounting Standards Codification

-Glossary Antidilution

-URI http://asc.fasb.org/extlink&oid=6505113

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-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 128

-Paragraph 171

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-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 128

-Paragraph 40

-Subparagraph c

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-Name Accounting Standards Codification

-Topic 260

-SubTopic 10

-Section 50

-Paragraph 1

-Subparagraph (c)

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-Name Statement of Financial Accounting Standard (FAS)

-Number 128

-Paragraph 13, 14

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- Definition

Sum of the carrying amounts as of the balance sheet date of all assets that are recognized. Assets are probable future economic benefits obtained or controlled by an entity as a result of past transactions or events.

+ References

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-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 03

-Paragraph 12

-Article 7

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-Publisher FASB

-Name Statement of Financial Accounting Concepts (CON)

-Number 6

-Paragraph 25

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-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 02

-Paragraph 18

-Article 5

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-Publisher FASB

-Name Accounting Standards Codification

-Topic 210

-SubTopic 10

-Section S99

-Paragraph 1

-Subparagraph (SX 210.5-02.18)

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-Name Accounting Standards Codification

-Topic 210

-SubTopic 10

-Section S99

-Paragraph 1

-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

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The amount of cash as of the balance sheet date that is not insured by the Federal Deposit Insurance Corporation.

+ References

No definition available.

+ Details

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A savings certificate entitling the Entity (that is, bearer) to receive interest at an established maturity date, based upon a fixed interest rate. A certificate of deposit may be issued in any denomination. Certificates of deposit are generally issued by commercial banks and, therefore, insured by the FDIC (up to the prescribed limit). Certificates of deposit generally restrict holders from withdrawing funds on demand without the incurrence of penalties. Generally, only certificates of deposit with original maturities of three months or less qualify as cash equivalents. Original maturity means original maturity to the entity holding the investment. As a related example, both a three-month US Treasury bill and a three-year Treasury note purchased three months from maturity qualify as cash equivalents. However, a Treasury note purchased three-years ago does not become a cash equivalent when its remaining maturity is three months.

+ References

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-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 02

-Paragraph 1

-Article 5

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-Name Accounting Standards Codification

-Glossary Cash Equivalents

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-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 95

-Paragraph 8, 9

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-Publisher FASB

-Name Accounting Standards Codification

-Topic 210

-SubTopic 10

-Section S99

-Paragraph 1

-Subparagraph (SX 210.5-02.1)

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- Definition

For an entity that discloses a concentration risk in relation to quantitative amount, which serves as the "benchmark" (or denominator) in the equation, this concept represents the concentration percentage derived from the division.

+ References

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-Publisher FASB

-Name Accounting Standards Codification

-Topic 275

-SubTopic 10

-Section 50

-Paragraph 18

-URI http://asc.fasb.org/extlink&oid=6927468&loc=d3e6351-108592

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-Name Accounting Standards Codification

-Topic 825

-SubTopic 10

-Section 50

-Paragraph 21

-Subparagraph (a)

-URI http://asc.fasb.org/extlink&oid=7491637&loc=d3e13537-108611

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-Name Accounting Standards Codification

-Topic 275

-SubTopic 10

-Section 50

-Paragraph 20

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-Name Accounting Standards Codification

-Topic 825

-SubTopic 10

-Section 50

-Paragraph 20

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- Definition

As of the balance sheet date, the aggregate unrecognized cost of equity-based awards made to employees under equity-based compensation awards that have yet to vest.

+ References

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Weighted average period over which unrecognized compensation is expected to be recognized for equity-based compensation plans, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.

+ References

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- Definition

Amount of revenue generated from a single external customer that accounts for 10 percent or more of an entity's revenues.

+ References

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-Publisher FASB

-Name Accounting Standards Codification

-Topic 280

-SubTopic 10

-Section 50

-Paragraph 42

-URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9054-108599

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-Name Statement of Financial Accounting Standard (FAS)

-Number 131

-Paragraph 39

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- Definition

The percentage of ownership of common stock or equity participation in the investee accounted for under the equity method of accounting.

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-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 159

-Paragraph 18

-Subparagraph f

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-Name Accounting Standards Codification

-Topic 323

-SubTopic 10

-Section 50

-Paragraph 3

-Subparagraph (a)(1)

-URI http://asc.fasb.org/extlink&oid=6382943&loc=d3e33918-111571

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-Publisher AICPA

-Name Accounting Principles Board Opinion (APB)

-Number 18

-Paragraph 20

-Subparagraph a (1)

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- Definition

A valuation allowance for financing receivables that are expected to be uncollectible.

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-Publisher FASB

-Name Accounting Standards Codification

-Topic 310

-SubTopic 10

-Section 50

-Paragraph 11B

-Subparagraph (c)(1)

-URI http://asc.fasb.org/extlink&oid=7512638&loc=SL6953423-111524

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- Definition

Sum of the carrying amounts as of the balance sheet date of all liabilities that are recognized. Liabilities are probable future sacrifices of economic benefits arising from present obligations of an entity to transfer assets or provide services to other entities in the future.

+ References

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-Publisher FASB

-Name Accounting Standards Codification

-Topic 210

-SubTopic 10

-Section S99

-Paragraph 1

-Subparagraph (SX 210.5-02.19-26)

-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

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- Definition

Amount of net Income or Loss for the period allocated to noncontrolling partners in an operating partnership included in the entity's consolidated financial statements.

+ References

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-Publisher AICPA

-Name Accounting Research Bulletin (ARB)

-Number 51

-Paragraph 38

-Subparagraph a

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-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

-Paragraph 2

-Subparagraph (SX 210.5-03.19)

-URI http://asc.fasb.org/extlink&oid=6880815&loc=d3e20235-122688

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-Name Accounting Research Bulletin (ARB)

-Number 51

-Paragraph 38

-Subparagraph c(1)

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Amount representing an agreement for an unconditional promise by the maker to pay the entity (holder) a definite sum of money at a future date. Such amount may include accrued interest receivable in accordance with the terms of the note. The note also may contain provisions and related items including a discount or premium, payable on demand, secured, or unsecured, interest bearing or noninterest bearing, among a myriad of other features and characteristics. Excludes amounts related to receivables held-for-sale.

+ References

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-Publisher FASB

-Name Accounting Standards Codification

-Topic 942

-SubTopic 210

-Section S99

-Paragraph 1

-Subparagraph (SX 210.9-03.10(3))

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-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 03

-Paragraph 10

-Subparagraph 3

-Article 9

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- Definition

Number of operating segments. An operating segment is a component of an enterprise: (a) that engages in business activities from which it may earn revenues and incur expenses (including revenues and expenses relating to transactions with other components of the same enterprise), (b) whose operating results are regularly reviewed by the enterprise's chief operating decision maker to make decisions about resources to be allocated to the segment and assess its performance, and (c) for which discrete financial information is available. An operating segment may engage in business activities for which it has yet to earn revenues, for example, start-up operations may be operating segments before earning revenues.

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- Definition

Represents the number of stores.

+ References

No definition available.

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- Definition

Useful life of long lived, physical assets used in the normal conduct of business and not intended for resale, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. Examples include, but not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment.

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The aggregate amount of noncash, equity-based employee remuneration. This may include the value of stock or unit options, amortization of restricted stock or units, and adjustment for officers' compensation. As noncash, this element is an add back when calculating net cash generated by operating activities using the indirect method.

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-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 95

-Paragraph 28

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-Name Accounting Standards Codification

-Topic 230

-SubTopic 10

-Section 45

-Paragraph 28

-Subparagraph (a)

-URI http://asc.fasb.org/extlink&oid=6943989&loc=d3e3602-108585

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Period which an employee's right to exercise an award is no longer contingent on satisfaction of either a service condition, market condition or a performance condition, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.

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Description of award terms as to how many shares or portion of an award are no longer contingent on satisfaction of either a service condition, market condition or a performance condition, thereby giving the employee the legal right to convert the award to shares, to sell the shares, and be entitled to the cash proceeds of such sale. For example, vesting may be expressed as being 25 percent of the shares under option on each anniversary of the grant date.

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The number of grants made during the period on other than stock (or unit) option plans (for example, phantom stock or unit plan, stock or unit appreciation rights plan, performance target plan).

+ References

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The weighted average fair value at grant date for nonvested equity-based awards issued during the period on other than stock (or unit) option plans (for example, phantom stock or unit plan, stock or unit appreciation rights plan, performance target plan).

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-Topic 718

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The weighted average grant-date fair value of options granted during the reporting period as calculated by applying the disclosed option pricing methodology.

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Gross number of shares (or other type of equity) issued during the period as a result of any equity-based compensation plan other than an employee stock ownership plan (ESOP). Shares issued could result from the issuance of restricted stock, the exercise of stock options, stock issued under employee stock purchase plans, and/or other employee benefit plans.

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Gross value of stock (or other type of equity) issued during the period as a result of any equity-based compensation plan other than an employee stock ownership plan (ESOP). Stock issued could result from the issuance of restricted stock, the exercise of stock options, stock issued under employee stock purchase plans, and/or other employee benefit plans.

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Tax benefits realized from the exercise of stock options resulting in reductions in the entity's income taxes, which increases net cash provided by operating activities.

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Period Type:	duration

Note 1 - Nature of Operations and Summary of Significant Accounting Policies (Detail) (USD $)	12 Months Ended					2 Months Ended	12 Months Ended			6 Months Ended	12 Months Ended								12 Months Ended			12 Months Ended
	Feb. 28, 2013	Feb. 28, 2012	Feb. 29, 2012	Feb. 28, 2011	Mar. 28, 2013	Feb. 28, 2013 Consolidated - U Swirl (Member)	Feb. 28, 2013 Marketing and Promotion Fee [Member]	Feb. 28, 2013 Products Sold [Member]	Feb. 28, 2013 Gross Retail Sales in Stores Opened Prior to July 2004 [Member]	Feb. 28, 2013 Restricted Stock Units (RSUs) [Member]	Feb. 28, 2013 Restricted Stock Units (RSUs) [Member]	Feb. 29, 2012 Restricted Stock Units (RSUs) [Member]	Feb. 28, 2013 Unrestricted Shares Of Stock [Member]	Feb. 29, 2012 Unrestricted Shares Of Stock [Member]	Feb. 29, 2012 Stock Options [Member]	Feb. 28, 2013 Company-Owned Stores [Member]	Feb. 28, 2013 Franchised Units [Member]	Feb. 28, 2013 Secured by Assets Financed [Member]	Feb. 28, 2013 Minimum [Member]	Feb. 28, 2013 Maximum [Member]	Feb. 28, 2013 U-Swirl, Inc. [Member]	Feb. 28, 2013 Rocky Mountain Chocolate Factory [Member]	Feb. 29, 2012 Rocky Mountain Chocolate Factory [Member]	Feb. 28, 2011 Rocky Mountain Chocolate Factory [Member]	Feb. 28, 2013 Aspen Leaf Yogurt [Member]	Feb. 29, 2012 Aspen Leaf Yogurt [Member]	Feb. 28, 2011 Aspen Leaf Yogurt [Member]
Equity Method Investment, Ownership Percentage	60.00%																				60.00%
Number of Operating Segments	3
Assets	$ 23,833,945		$ 24,162,970	$ 21,458,807		$ 1,951,092
Liabilities						945,569
Net Income (Loss) Attributable to Noncontrolling Interest, Operating Partnerships						320,446
Certificates of Deposit, at Carrying Value			108,000		108,000
Cash, Uninsured Amount	4,500,000
Financing Receivable, Gross	714,222																	618,000
Financing Receivable, Allowance for Credit Losses	47,782
Financing Receivable Interest Rate																			6.00%	8.00%
Property, Plant and Equipment, Useful Life																			5 years	39 years
Number of Stores	432															12	58
Franchise Fee Rate							1.00%	10.00%	5.00%
Numbers Of Major Customers	1
Entity-Wide Revenue, Major Customer, Amount (in Dollars)	4,800,000
Concentration Risk, Percentage	13.00%
Share-based Compensation	418,633		457,449	413,659						381,433	404,563
Tax Benefit from Stock Options Exercised	58,377		24,962	11,195
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period (in Shares)			4,540	44,300								4,540
Stock Issued During Period, Value, Share-based Compensation, Gross	37,200		52,886									41,721
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value (in Dollars per share)	$ 9.22		$ 9.19	$ 9.17								$ 9.19
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights											20%
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period											5 years
Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized										282,979	282,979
Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized, Period for Recognition											1 year 36 days
Stock Issued During Period, Shares, Share-based Compensation, Gross (in Shares)													4,000	4,000	12,936
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value (in Dollars per share)	$ 0.89
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount (in Shares)	101,661	117,437		116,004
Advertising Expense																						$ 233,731	$ 235,282	$ 302,817	$ 192,088	$ 85,147	$ 43,969