<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144/A</submissionType>
    <previousAccessionNumber>0001959173-25-007508</previousAccessionNumber>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001791042</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000007789</issuerCik>
      <issuerName>ASSOCIATED BANC-CORP</issuerName>
      <secFileNumber>001-31343</secFileNumber>
      <issuerAddress>
        <com:street1>433 MAIN STREET</com:street1>
        <com:city>GREEN BAY</com:city>
        <com:stateOrCountry>WI</com:stateOrCountry>
        <com:zipCode>54301</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>920-491-7500</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Ahern Patrick Edward</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Fidelity Brokerage Services LLC</name>
        <address>
          <com:street1>900 Salem Street</com:street1>
          <com:city>Smithfield</com:city>
          <com:stateOrCountry>RI</com:stateOrCountry>
          <com:zipCode>02917</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>30489</noOfUnitsSold>
      <aggregateMarketValue>783721.99</aggregateMarketValue>
      <noOfUnitsOutstanding>165922444</noOfUnitsOutstanding>
      <approxSaleDate>12/04/2025</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>12/04/2025</acquiredDate>
      <natureOfAcquisitionTransaction>Option Granted - 03/01/2018</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>13356</amountOfSecuritiesAcquired>
      <paymentDate>12/04/2025</paymentDate>
      <natureOfPayment>Cash</natureOfPayment>
    </securitiesToBeSold>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>12/04/2025</acquiredDate>
      <natureOfAcquisitionTransaction>Option Granted - 03/01/2019</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>17133</amountOfSecuritiesAcquired>
      <paymentDate>12/04/2025</paymentDate>
      <natureOfPayment>Cash</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Rockefeller Cap Management</name>
        <address>
          <com:street1>227 West Monroe Street</com:street1>
          <com:street2>Suite 2050</com:street2>
          <com:city>Chicago</com:city>
          <com:stateOrCountry>IL</com:stateOrCountry>
          <com:zipCode>60606</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>09/11/2025</saleDate>
      <amountOfSecuritiesSold>3342</amountOfSecuritiesSold>
      <grossProceeds>87580.75</grossProceeds>
    </securitiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Rockefeller Cap Management</name>
        <address>
          <com:street1>227 West Monroe Street</com:street1>
          <com:street2>Suite 2050</com:street2>
          <com:city>Chicago</com:city>
          <com:stateOrCountry>IL</com:stateOrCountry>
          <com:zipCode>60606</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>12/03/2025</saleDate>
      <amountOfSecuritiesSold>3327</amountOfSecuritiesSold>
      <grossProceeds>85803.99</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>This Form 144 amends and supersedes the Form 144 filed on May 24, 2024. The Securities Sold During the Past 3 Months section is corrected.</remarks>
    <noticeSignature>
      <noticeDate>12/04/2025</noticeDate>
      <signature>/s/Wade Moss, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Patrick E. Ahern</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
