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    <link:label id="lab_asb_CommercialAndBusinessLendingMember_1B7D8F28AC1923A5F297A1D3304CEAB3_label_en-US" xlink:label="lab_asb_CommercialAndBusinessLendingMember_1E1226C6E81C53F29E52D2660A1D9030" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial And Business Lending [Member]</link:label>
    <link:label id="lab_asb_CommercialAndBusinessLendingMember_1B7D8F28AC1923A5F297A1D3304CEAB3_documentation_en-US" xlink:label="lab_asb_CommercialAndBusinessLendingMember_1E1226C6E81C53F29E52D2660A1D9030" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Commercial and business lending</link:label>
    <link:loc xlink:href="asb-20190331.xsd#asb_CommercialAndBusinessLendingMember" xlink:label="loc_asb_CommercialAndBusinessLendingMember_1E1226C6E81C53F29E52D2660A1D9030" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommercialAndBusinessLendingMember_1E1226C6E81C53F29E52D2660A1D9030" xlink:to="lab_asb_CommercialAndBusinessLendingMember_1E1226C6E81C53F29E52D2660A1D9030" xlink:type="arc" />
    <link:label id="lab_asb_CommercialRealEstateInvestorPortfolioSegmentMember_0341987CB5279C7F9258A1D3304D84EB_terseLabel_en-US" xlink:label="lab_asb_CommercialRealEstateInvestorPortfolioSegmentMember_A7825804A42B50E6982A02D60E279586" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial real estate &#8212; investor</link:label>
    <link:label id="lab_asb_CommercialRealEstateInvestorPortfolioSegmentMember_0341987CB5279C7F9258A1D3304D84EB_label_en-US" xlink:label="lab_asb_CommercialRealEstateInvestorPortfolioSegmentMember_A7825804A42B50E6982A02D60E279586" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Real Estate Investor Portfolio Segment [Member]</link:label>
    <link:label id="lab_asb_CommercialRealEstateInvestorPortfolioSegmentMember_0341987CB5279C7F9258A1D3304D84EB_documentation_en-US" xlink:label="lab_asb_CommercialRealEstateInvestorPortfolioSegmentMember_A7825804A42B50E6982A02D60E279586" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Commercial real estate - investor loans.</link:label>
    <link:loc xlink:href="asb-20190331.xsd#asb_CommercialRealEstateInvestorPortfolioSegmentMember" xlink:label="loc_asb_CommercialRealEstateInvestorPortfolioSegmentMember_A7825804A42B50E6982A02D60E279586" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommercialRealEstateInvestorPortfolioSegmentMember_A7825804A42B50E6982A02D60E279586" xlink:to="lab_asb_CommercialRealEstateInvestorPortfolioSegmentMember_A7825804A42B50E6982A02D60E279586" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConstructionLoansMember_EDEB10B76C5A47C1C315A1D3304D4C69_verboseLabel_en-US" xlink:label="lab_us-gaap_ConstructionLoansMember_1719FDCE9D9A5597B4D51A2AD03B6CF0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Real estate construction</link:label>
    <link:label id="lab_us-gaap_ConstructionLoansMember_EDEB10B76C5A47C1C315A1D3304D4C69_label_en-US" xlink:label="lab_us-gaap_ConstructionLoansMember_1719FDCE9D9A5597B4D51A2AD03B6CF0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Construction Loans [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConstructionLoansMember" xlink:label="loc_us-gaap_ConstructionLoansMember_1719FDCE9D9A5597B4D51A2AD03B6CF0" xlink:type="locator" />
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    <link:label id="lab_asb_CommercialRealEstateLendingMember_5B9E1CE2925A901ABE72A1D3304D2ADF_terseLabel_en-US" xlink:label="lab_asb_CommercialRealEstateLendingMember_BFF794DB8A2F52C6A48716959E6A84BB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial real estate lending</link:label>
    <link:label id="lab_asb_CommercialRealEstateLendingMember_5B9E1CE2925A901ABE72A1D3304D2ADF_label_en-US" xlink:label="lab_asb_CommercialRealEstateLendingMember_BFF794DB8A2F52C6A48716959E6A84BB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Real Estate Lending [Member]</link:label>
    <link:label id="lab_asb_CommercialRealEstateLendingMember_5B9E1CE2925A901ABE72A1D3304D2ADF_documentation_en-US" xlink:label="lab_asb_CommercialRealEstateLendingMember_BFF794DB8A2F52C6A48716959E6A84BB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Commercial real estate loans</link:label>
    <link:loc xlink:href="asb-20190331.xsd#asb_CommercialRealEstateLendingMember" xlink:label="loc_asb_CommercialRealEstateLendingMember_BFF794DB8A2F52C6A48716959E6A84BB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommercialRealEstateLendingMember_BFF794DB8A2F52C6A48716959E6A84BB" xlink:to="lab_asb_CommercialRealEstateLendingMember_BFF794DB8A2F52C6A48716959E6A84BB" xlink:type="arc" />
    <link:label id="lab_asb_CommercialFinancingReceivableMember_3340028D9664263BF1C4A1D33052FEB9_terseLabel_en-US" xlink:label="lab_asb_CommercialFinancingReceivableMember_9C4BFCB1A5E8553BA21B7BCB448B6970" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total commercial</link:label>
    <link:label id="lab_asb_CommercialFinancingReceivableMember_3340028D9664263BF1C4A1D33052FEB9_label_en-US" xlink:label="lab_asb_CommercialFinancingReceivableMember_9C4BFCB1A5E8553BA21B7BCB448B6970" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Financing Receivable [Member]</link:label>
    <link:label id="lab_asb_CommercialFinancingReceivableMember_3340028D9664263BF1C4A1D33052FEB9_documentation_en-US" xlink:label="lab_asb_CommercialFinancingReceivableMember_9C4BFCB1A5E8553BA21B7BCB448B6970" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Commercial financing receivable member.</link:label>
    <link:loc xlink:href="asb-20190331.xsd#asb_CommercialFinancingReceivableMember" xlink:label="loc_asb_CommercialFinancingReceivableMember_9C4BFCB1A5E8553BA21B7BCB448B6970" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ResidentialMortgageMember_DDFA283275BF524A0B2DA1D33052C298_terseLabel_en-US" xlink:label="lab_us-gaap_ResidentialMortgageMember_D12AE6773D8D5815BE88E153D93EC003" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Residential mortgage</link:label>
    <link:label id="lab_us-gaap_ResidentialMortgageMember_DDFA283275BF524A0B2DA1D33052C298_label_en-US" xlink:label="lab_us-gaap_ResidentialMortgageMember_D12AE6773D8D5815BE88E153D93EC003" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Residential Mortgage [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ResidentialMortgageMember" xlink:label="loc_us-gaap_ResidentialMortgageMember_D12AE6773D8D5815BE88E153D93EC003" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ResidentialMortgageMember_D12AE6773D8D5815BE88E153D93EC003" xlink:to="lab_us-gaap_ResidentialMortgageMember_D12AE6773D8D5815BE88E153D93EC003" xlink:type="arc" />
    <link:label id="lab_us-gaap_HomeEquityMember_C5563D100058F739BBC4A1D330522A80_terseLabel_en-US" xlink:label="lab_us-gaap_HomeEquityMember_0F0BE756112F5F1E8099C46DC6189468" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Home equity</link:label>
    <link:label id="lab_us-gaap_HomeEquityMember_C5563D100058F739BBC4A1D330522A80_label_en-US" xlink:label="lab_us-gaap_HomeEquityMember_0F0BE756112F5F1E8099C46DC6189468" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Home Equity Line of Credit [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_HomeEquityMember" xlink:label="loc_us-gaap_HomeEquityMember_0F0BE756112F5F1E8099C46DC6189468" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HomeEquityMember_0F0BE756112F5F1E8099C46DC6189468" xlink:to="lab_us-gaap_HomeEquityMember_0F0BE756112F5F1E8099C46DC6189468" xlink:type="arc" />
    <link:label id="lab_asb_OtherconsumerMember_E7E1F9A41DFD6DE04731A1D33053E1B7_terseLabel_en-US" xlink:label="lab_asb_OtherconsumerMember_A72010FBF6F05BB99068B6555230DB76" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other consumer</link:label>
    <link:label id="lab_asb_OtherconsumerMember_E7E1F9A41DFD6DE04731A1D33053E1B7_label_en-US" xlink:label="lab_asb_OtherconsumerMember_A72010FBF6F05BB99068B6555230DB76" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other consumer [Member]</link:label>
    <link:label id="lab_asb_OtherconsumerMember_E7E1F9A41DFD6DE04731A1D33053E1B7_documentation_en-US" xlink:label="lab_asb_OtherconsumerMember_A72010FBF6F05BB99068B6555230DB76" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Installment.</link:label>
    <link:loc xlink:href="asb-20190331.xsd#asb_OtherconsumerMember" xlink:label="loc_asb_OtherconsumerMember_A72010FBF6F05BB99068B6555230DB76" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_OtherconsumerMember_A72010FBF6F05BB99068B6555230DB76" xlink:to="lab_asb_OtherconsumerMember_A72010FBF6F05BB99068B6555230DB76" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConsumerLoanMember_A29049CD9AA8127AEF66A1D330539B99_terseLabel_en-US" xlink:label="lab_us-gaap_ConsumerLoanMember_158F3342E1325E998B06DAF454B9AAB6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total consumer</link:label>
    <link:label id="lab_us-gaap_ConsumerLoanMember_A29049CD9AA8127AEF66A1D330539B99_label_en-US" xlink:label="lab_us-gaap_ConsumerLoanMember_158F3342E1325E998B06DAF454B9AAB6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consumer Loan [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConsumerLoanMember" xlink:label="loc_us-gaap_ConsumerLoanMember_158F3342E1325E998B06DAF454B9AAB6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsumerLoanMember_158F3342E1325E998B06DAF454B9AAB6" xlink:to="lab_us-gaap_ConsumerLoanMember_158F3342E1325E998B06DAF454B9AAB6" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivablesPeriodPastDueAxis_29FB0835A48F2E45BB2CA1D330530BBC_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivablesPeriodPastDueAxis_B99CD63AE16B500C890454B87552C38C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financing Receivables, Period Past Due [Axis]</link:label>
    <link:label id="lab_us-gaap_FinancingReceivablesPeriodPastDueAxis_29FB0835A48F2E45BB2CA1D330530BBC_label_en-US" xlink:label="lab_us-gaap_FinancingReceivablesPeriodPastDueAxis_B99CD63AE16B500C890454B87552C38C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivables, Period Past Due [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FinancingReceivablesPeriodPastDueAxis" xlink:label="loc_us-gaap_FinancingReceivablesPeriodPastDueAxis_B99CD63AE16B500C890454B87552C38C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivablesPeriodPastDueAxis_B99CD63AE16B500C890454B87552C38C" xlink:to="lab_us-gaap_FinancingReceivablesPeriodPastDueAxis_B99CD63AE16B500C890454B87552C38C" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivablesPeriodPastDueDomain_3D56661CFE1932102A26A1D3305343DA_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivablesPeriodPastDueDomain_F374FEB228AC5B1788CAEAA23B7989FB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financing Receivables, Period Past Due [Domain]</link:label>
    <link:label id="lab_us-gaap_FinancingReceivablesPeriodPastDueDomain_3D56661CFE1932102A26A1D3305343DA_label_en-US" xlink:label="lab_us-gaap_FinancingReceivablesPeriodPastDueDomain_F374FEB228AC5B1788CAEAA23B7989FB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivables, Period Past Due [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FinancingReceivablesPeriodPastDueDomain" xlink:label="loc_us-gaap_FinancingReceivablesPeriodPastDueDomain_F374FEB228AC5B1788CAEAA23B7989FB" xlink:type="locator" />
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    <link:label id="lab_us-gaap_FinancingReceivables30To59DaysPastDueMember_AEC31C7F30E6C02A1A73A1D330545181_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivables30To59DaysPastDueMember_92E35E9FD85C5FEE8EBB6C0FD7E0AE5A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">30-59 Days Past Due</link:label>
    <link:label id="lab_us-gaap_FinancingReceivables30To59DaysPastDueMember_AEC31C7F30E6C02A1A73A1D330545181_label_en-US" xlink:label="lab_us-gaap_FinancingReceivables30To59DaysPastDueMember_92E35E9FD85C5FEE8EBB6C0FD7E0AE5A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivables, 30 to 59 Days Past Due [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FinancingReceivables30To59DaysPastDueMember" xlink:label="loc_us-gaap_FinancingReceivables30To59DaysPastDueMember_92E35E9FD85C5FEE8EBB6C0FD7E0AE5A" xlink:type="locator" />
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    <link:label id="lab_us-gaap_FinancingReceivables60To89DaysPastDueMember_00F9E7CC2B503F693575A1D330546A06_label_en-US" xlink:label="lab_us-gaap_FinancingReceivables60To89DaysPastDueMember_0C8ABCCEBC1C5113A53DAC9C44047F9D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivables, 60 to 89 Days Past Due [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FinancingReceivables60To89DaysPastDueMember" xlink:label="loc_us-gaap_FinancingReceivables60To89DaysPastDueMember_0C8ABCCEBC1C5113A53DAC9C44047F9D" xlink:type="locator" />
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    <link:label id="lab_us-gaap_FinancingReceivablesEqualToGreaterThan90DaysPastDueMember_C3370A77A4C90E39B6ADA1D330549707_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivablesEqualToGreaterThan90DaysPastDueMember_CE5F061E00F75D5BA441D011CF7B4493" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">90 Days or More Past Due</link:label>
    <link:label id="lab_us-gaap_FinancingReceivablesEqualToGreaterThan90DaysPastDueMember_C3370A77A4C90E39B6ADA1D330549707_label_en-US" xlink:label="lab_us-gaap_FinancingReceivablesEqualToGreaterThan90DaysPastDueMember_CE5F061E00F75D5BA441D011CF7B4493" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivables, Equal to Greater than 90 Days Past Due [Member]</link:label>
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    <link:label id="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_9E61F5DC17C06427567656AFA897AEB6_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_9E61F5DC17C06427567656AFA897AEB6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Loan composition</link:label>
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    <link:label id="lab_us-gaap_FinancingReceivableCreditQualityIndicatorsTableTextBlock_B89CA9066E4AFF922B1956AFA89781E5_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableCreditQualityIndicatorsTableTextBlock_B89CA9066E4AFF922B1956AFA89781E5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Commercial and consumer loans by credit quality indicator</link:label>
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    <link:label id="lab_asb_OtherDebtAndOtherEquitySecuritiesMember_1AF2990DB37FB3B5169A69D86E69AC33_documentation_en-US" xlink:label="lab_asb_OtherDebtAndOtherEquitySecuritiesMember_1AF2990DB37FB3B5169A69D86E69AC33" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Other debt and other equity securities.</link:label>
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    <link:label id="lab_asb_ResidentialLoansHeldForSaleMemberMember_5FB1586F2153A948FB0069D86E6992F4_terseLabel_en-US" xlink:label="lab_asb_ResidentialLoansHeldForSaleMemberMember_5FB1586F2153A948FB0069D86E6992F4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Residential Loans Held For Sale Member</link:label>
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    <link:label id="lab_asb_CommercialloansheldforsaleDomain_1BC1E0FE2C04985C828A69D86E6A4B5A_terseLabel_en-US" xlink:label="lab_asb_CommercialloansheldforsaleDomain_1BC1E0FE2C04985C828A69D86E6A4B5A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial loans held for sale [Domain]</link:label>
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    <link:label id="lab_asb_CommercialloansheldforsaleDomain_1BC1E0FE2C04985C828A69D86E6A4B5A_documentation_en-US" xlink:label="lab_asb_CommercialloansheldforsaleDomain_1BC1E0FE2C04985C828A69D86E6A4B5A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Commercial loans held for sale [Domain]</link:label>
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    <link:label id="lab_asb_InterestRateRelatedInstrumentsCustomerAndMirrorMember_647885F8BCE7D37E95D869D86E6A078B_terseLabel_en-US" xlink:label="lab_asb_InterestRateRelatedInstrumentsCustomerAndMirrorMember_647885F8BCE7D37E95D869D86E6A078B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest rate-related instruments &#8212; customer and mirror</link:label>
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    <link:label id="lab_us-gaap_ForeignExchangeForwardMember_399A30EF003F23130B7169D86E6AF0A5_verboseLabel_en-US" xlink:label="lab_us-gaap_ForeignExchangeForwardMember_399A30EF003F23130B7169D86E6AF0A5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Foreign currency exchange forwards</link:label>
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    <link:label id="lab_us-gaap_InterestRateLockCommitmentsMember_570498D007CE400B076369D86E6AEAFF_terseLabel_en-US" xlink:label="lab_us-gaap_InterestRateLockCommitmentsMember_570498D007CE400B076369D86E6AEAFF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest rate lock commitments (mortgage)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InterestRateLockCommitmentsMember" xlink:label="loc_us-gaap_InterestRateLockCommitmentsMember_570498D007CE400B076369D86E6AEAFF" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ForwardContractsMember_79836927683F18F77DA969D86E6A2FD2_terseLabel_en-US" xlink:label="lab_us-gaap_ForwardContractsMember_79836927683F18F77DA969D86E6A2FD2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Forward commitments (mortgage)</link:label>
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    <link:label id="lab_us-gaap_CommodityContractMember_1B4FCFF487EDE3EDD03D69D86E6BB1CD_terseLabel_en-US" xlink:label="lab_us-gaap_CommodityContractMember_1B4FCFF487EDE3EDD03D69D86E6BB1CD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commodity contracts</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CommodityContractMember" xlink:label="loc_us-gaap_CommodityContractMember_1B4FCFF487EDE3EDD03D69D86E6BB1CD" xlink:type="locator" />
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    <link:label id="lab_asb_WrittenOptionsMember_D7AA8D0906051D1C61DC69D86E6B1247_terseLabel_en-US" xlink:label="lab_asb_WrittenOptionsMember_D7AA8D0906051D1C61DC69D86E6B1247" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Purchased options (time deposit)</link:label>
    <link:label id="lab_asb_WrittenOptionsMember_D7AA8D0906051D1C61DC69D86E6B1247_label_en-US" xlink:label="lab_asb_WrittenOptionsMember_D7AA8D0906051D1C61DC69D86E6B1247" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Written Deposit Options [Member]</link:label>
    <link:label id="lab_asb_WrittenOptionsMember_D7AA8D0906051D1C61DC69D86E6B1247_documentation_en-US" xlink:label="lab_asb_WrittenOptionsMember_D7AA8D0906051D1C61DC69D86E6B1247" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Written deposit option with an equity indexed derivative</link:label>
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    <link:label id="lab_us-gaap_AssetsFairValueDisclosureAbstract_EB36BC652C02804143AD69D86E6B61FC_label_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosureAbstract_EB36BC652C02804143AD69D86E6B61FC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Fair Value Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AssetsFairValueDisclosureAbstract" xlink:label="loc_us-gaap_AssetsFairValueDisclosureAbstract_EB36BC652C02804143AD69D86E6B61FC" xlink:type="locator" />
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    <link:label id="lab_us-gaap_AvailableForSaleSecurities_F8923F0A4C13885446EE69D86E6C926D_netLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecurities_F8923F0A4C13885446EE69D86E6C926D" xlink:role="http://www.xbrl.org/2009/role/netLabel" xlink:type="resource" xml:lang="en-US">Investment securities available for sale</link:label>
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    <link:label id="lab_us-gaap_FederalFundsSoldAndSecuritiesPurchasedUnderAgreementsToResell_F73B6CB070F51276387A6E79212139E3_verboseLabel_en-US" xlink:label="lab_us-gaap_FederalFundsSoldAndSecuritiesPurchasedUnderAgreementsToResell_F73B6CB070F51276387A6E79212139E3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Federal funds sold and securities purchased under agreements to resell</link:label>
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    <link:label id="lab_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_4CD8D6EF2069712CCB316E792122B555_verboseLabel_en-US" xlink:label="lab_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_4CD8D6EF2069712CCB316E792122B555" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Residential loans held for sale</link:label>
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    <link:label id="lab_us-gaap_FederalFundsSoldAndSecuritiesBorrowedOrPurchasedUnderAgreementsToResellFairValueDisclosure_543C1B8D22B0407B6AFC6E59B0B1EED6_verboseLabel_en-US" xlink:label="lab_us-gaap_FederalFundsSoldAndSecuritiesBorrowedOrPurchasedUnderAgreementsToResellFairValueDisclosure_543C1B8D22B0407B6AFC6E59B0B1EED6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Federal funds sold and securities purchased under agreements to resell, fair value</link:label>
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    <link:label id="lab_us-gaap_HeldToMaturitySecurities_4EC2BC33BFBD9B077ADE6E59B0B1DF9C_terseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecurities_4EC2BC33BFBD9B077ADE6E59B0B1DF9C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Securities, Held-to-maturity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_HeldToMaturitySecurities" xlink:label="loc_us-gaap_HeldToMaturitySecurities_4EC2BC33BFBD9B077ADE6E59B0B1DF9C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesFairValue_3BE768311A53DEFE26AA6E59B0B1A8E4_verboseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesFairValue_3BE768311A53DEFE26AA6E59B0B1A8E4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investment securities held to maturity, fair value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_HeldToMaturitySecuritiesFairValue" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesFairValue_3BE768311A53DEFE26AA6E59B0B1A8E4" xlink:type="locator" />
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    <link:label id="lab_asb_Availableforsalesecuritiesfairvaluedisclosure1_46AD04EF51F528AE28726E59B0B161F2_verboseLabel_en-US" xlink:label="lab_asb_Availableforsalesecuritiesfairvaluedisclosure1_46AD04EF51F528AE28726E59B0B161F2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investment securities available for sale, fair value</link:label>
    <link:label id="lab_asb_Availableforsalesecuritiesfairvaluedisclosure1_46AD04EF51F528AE28726E59B0B161F2_label_en-US" xlink:label="lab_asb_Availableforsalesecuritiesfairvaluedisclosure1_46AD04EF51F528AE28726E59B0B161F2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities1</link:label>
    <link:label id="lab_asb_Availableforsalesecuritiesfairvaluedisclosure1_46AD04EF51F528AE28726E59B0B161F2_documentation_en-US" xlink:label="lab_asb_Availableforsalesecuritiesfairvaluedisclosure1_46AD04EF51F528AE28726E59B0B161F2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the portion of the balance sheet assertion valued at fair value by the entity whether such amount is presented as a separate caption or as a parenthetical disclosure. Additionally, this element may be used in connection with the fair value disclosures required in the footnote disclosures to the financial statements. The element may be used in both the balance sheet and disclosure in the same submission. This item represents Available-for-sale Securities which consist of all investments in certain debt and equity securities neither classified as trading or held-to-maturity securities. A debt security represents a creditor relationship with an enterprise. Debt securities include, among other items, US Treasury securities, US government securities, municipal securities, corporate bonds, convertible debt, commercial paper, and all securitized debt instruments. An equity security represents an ownership interest in an enterprise or the right to acquire or dispose of an ownership interest in an enterprise at fixed or determinable prices. Equity securities include, among other things, common stock, certain preferred stock, warrant rights, call options, and put options, but do not include convertible debt. An entity may opt to provide the reader with additional narrative text to better understand the nature of investments in debt and equity securities which are categorized as Available-for-sale.</link:label>
    <link:loc xlink:href="asb-20190331.xsd#asb_Availableforsalesecuritiesfairvaluedisclosure1" xlink:label="loc_asb_Availableforsalesecuritiesfairvaluedisclosure1_46AD04EF51F528AE28726E59B0B161F2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_Availableforsalesecuritiesfairvaluedisclosure1_46AD04EF51F528AE28726E59B0B161F2" xlink:to="lab_asb_Availableforsalesecuritiesfairvaluedisclosure1_46AD04EF51F528AE28726E59B0B161F2" xlink:type="arc" />
    <link:label id="lab_asb_EquitysecuritieswithreadilydeterminablefairvalueCarryingAmount_A2CE443B48277BA512606E59B0B164C3_terseLabel_en-US" xlink:label="lab_asb_EquitysecuritieswithreadilydeterminablefairvalueCarryingAmount_A2CE443B48277BA512606E59B0B164C3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity securities with readily determinable fair value, Carrying Amount</link:label>
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    <link:label id="lab_asb_EquitysecuritieswithreadilydeterminablefairvalueCarryingAmount_A2CE443B48277BA512606E59B0B164C3_documentation_en-US" xlink:label="lab_asb_EquitysecuritieswithreadilydeterminablefairvalueCarryingAmount_A2CE443B48277BA512606E59B0B164C3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Equity securities with readily determinable fair value, Carrying Amount</link:label>
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    <link:label id="lab_us-gaap_EquitySecuritiesFvNi_50139F6404626BB891116E59B0B24F02_terseLabel_en-US" xlink:label="lab_us-gaap_EquitySecuritiesFvNi_50139F6404626BB891116E59B0B24F02" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity securities with readily determinable fair values, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_EquitySecuritiesFvNi" xlink:label="loc_us-gaap_EquitySecuritiesFvNi_50139F6404626BB891116E59B0B24F02" xlink:type="locator" />
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    <link:label id="lab_us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock_C920EE1FEC4984F7E9CE6E59B0B266F5_terseLabel_en-US" xlink:label="lab_us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock_C920EE1FEC4984F7E9CE6E59B0B266F5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">FHLB and Federal Reserve Bank stocks</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock" xlink:label="loc_us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock_C920EE1FEC4984F7E9CE6E59B0B266F5" xlink:type="locator" />
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    <link:label id="lab_asb_FederalHomeLoanBankAndFederalReserveBankStocksFairValueDisclosure_8B26FEA4DD8362F1395E6E59B0B2B25F_verboseLabel_en-US" xlink:label="lab_asb_FederalHomeLoanBankAndFederalReserveBankStocksFairValueDisclosure_8B26FEA4DD8362F1395E6E59B0B2B25F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">FHLB and Federal Reserve Bank stocks, fair value</link:label>
    <link:label id="lab_asb_FederalHomeLoanBankAndFederalReserveBankStocksFairValueDisclosure_8B26FEA4DD8362F1395E6E59B0B2B25F_label_en-US" xlink:label="lab_asb_FederalHomeLoanBankAndFederalReserveBankStocksFairValueDisclosure_8B26FEA4DD8362F1395E6E59B0B2B25F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Federal Home Loan Bank And Federal Reserve Bank Stocks Fair Value Disclosure</link:label>
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    <link:loc xlink:href="asb-20190331.xsd#asb_FederalHomeLoanBankAndFederalReserveBankStocksFairValueDisclosure" xlink:label="loc_asb_FederalHomeLoanBankAndFederalReserveBankStocksFairValueDisclosure_8B26FEA4DD8362F1395E6E59B0B2B25F" xlink:type="locator" />
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    <link:label id="lab_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_BC0D89325C9042173E9F6E5E7C55F62F_terseLabel_en-US" xlink:label="lab_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_BC0D89325C9042173E9F6E5E7C55F62F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Residential Loans Receivable Held-for-sale, Net, Not Part of Disposal Group</link:label>
    <link:loc xlink:href="asb-20190331.xsd#asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup" xlink:label="loc_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_BC0D89325C9042173E9F6E5E7C55F62F" xlink:type="locator" />
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    <link:label id="lab_us-gaap_MortgagesHeldForSaleFairValueDisclosure_0EF9825BD60AD3F59F076E59B0B2A13B_terseLabel_en-US" xlink:label="lab_us-gaap_MortgagesHeldForSaleFairValueDisclosure_0EF9825BD60AD3F59F076E59B0B2A13B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Residential Held-for-sale, Fair Value Disclosure</link:label>
    <link:label id="lab_us-gaap_MortgagesHeldForSaleFairValueDisclosure_0EF9825BD60AD3F59F076E59B0B2A13B_label_en-US" xlink:label="lab_us-gaap_MortgagesHeldForSaleFairValueDisclosure_0EF9825BD60AD3F59F076E59B0B2A13B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mortgages Held-for-sale, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_MortgagesHeldForSaleFairValueDisclosure" xlink:label="loc_us-gaap_MortgagesHeldForSaleFairValueDisclosure_0EF9825BD60AD3F59F076E59B0B2A13B" xlink:type="locator" />
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    <link:label id="lab_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_6F216F25357991D9879C6E59B0B255ED_terseLabel_en-US" xlink:label="lab_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_6F216F25357991D9879C6E59B0B255ED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial loans held for sale</link:label>
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    <link:label id="lab_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_6F216F25357991D9879C6E59B0B255ED_documentation_en-US" xlink:label="lab_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_6F216F25357991D9879C6E59B0B255ED" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount, after allowance for bad debt, of Commercial loan receivables held-for-sale that are not part of a disposal group. Excludes loans and leases covered under loss sharing agreements and loans classified as debt securities.</link:label>
    <link:loc xlink:href="asb-20190331.xsd#asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup" xlink:label="loc_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_6F216F25357991D9879C6E59B0B255ED" xlink:type="locator" />
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    <link:label id="lab_asb_CommercialLoansHeldforsaleFairValueDisclosure_4FEF11A491CCF80487BC6E59B0B3F92D_verboseLabel_en-US" xlink:label="lab_asb_CommercialLoansHeldforsaleFairValueDisclosure_4FEF11A491CCF80487BC6E59B0B3F92D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Commercial Loans Held-for-sale, Fair Value Disclosure</link:label>
    <link:loc xlink:href="asb-20190331.xsd#asb_CommercialLoansHeldforsaleFairValueDisclosure" xlink:label="loc_asb_CommercialLoansHeldforsaleFairValueDisclosure_4FEF11A491CCF80487BC6E59B0B3F92D" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LoansAndLeasesReceivableNetReportedAmount_77269B2B987EFA02C6486E59B0B398A3_verboseLabel_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableNetReportedAmount_77269B2B987EFA02C6486E59B0B398A3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Loans, net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LoansAndLeasesReceivableNetReportedAmount" xlink:label="loc_us-gaap_LoansAndLeasesReceivableNetReportedAmount_77269B2B987EFA02C6486E59B0B398A3" xlink:type="locator" />
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    <link:label id="lab_asb_LoansReceivableNetFairValueDisclosure_931E83F816E15B522B0D6E59B0B35484_verboseLabel_en-US" xlink:label="lab_asb_LoansReceivableNetFairValueDisclosure_931E83F816E15B522B0D6E59B0B35484" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Loans, net, fair value</link:label>
    <link:label id="lab_asb_LoansReceivableNetFairValueDisclosure_931E83F816E15B522B0D6E59B0B35484_label_en-US" xlink:label="lab_asb_LoansReceivableNetFairValueDisclosure_931E83F816E15B522B0D6E59B0B35484" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans Receivable Net Fair Value Disclosure</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AllowanceForLoanAndLeaseLossesWriteoffsNet" xlink:label="loc_us-gaap_AllowanceForLoanAndLeaseLossesWriteoffsNet_55B8E863C837C3B6D8094510C9A1FAEA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllowanceForLoanAndLeaseLossesWriteoffsNet_55B8E863C837C3B6D8094510C9A1FAEA" xlink:to="lab_us-gaap_AllowanceForLoanAndLeaseLossesWriteoffsNet_55B8E863C837C3B6D8094510C9A1FAEA" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProvisionForLoanAndLeaseLosses_3F3D2DB80A7DB4C645074510C9A1F152_verboseLabel_en-US" xlink:label="lab_us-gaap_ProvisionForLoanAndLeaseLosses_3F3D2DB80A7DB4C645074510C9A1F152" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Provision for loan losses</link:label>
    <link:label id="lab_us-gaap_ProvisionForLoanAndLeaseLosses_3F3D2DB80A7DB4C645074510C9A1F152_label_en-US" xlink:label="lab_us-gaap_ProvisionForLoanAndLeaseLosses_3F3D2DB80A7DB4C645074510C9A1F152" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Provision for Loan and Lease Losses</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FinancingReceivableAllowanceForCreditLossesIndividuallyEvaluatedForImpairment1" xlink:label="loc_us-gaap_FinancingReceivableAllowanceForCreditLossesIndividuallyEvaluatedForImpairment1_49B849D2E682B20B958F4510C9A1E6DD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableAllowanceForCreditLossesIndividuallyEvaluatedForImpairment1_49B849D2E682B20B958F4510C9A1E6DD" xlink:to="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesIndividuallyEvaluatedForImpairment1_49B849D2E682B20B958F4510C9A1E6DD" xlink:type="arc" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FinancingReceivableAllowanceForCreditLossesCollectivelyEvaluatedForImpairment" xlink:label="loc_us-gaap_FinancingReceivableAllowanceForCreditLossesCollectivelyEvaluatedForImpairment_08F3413CB6F9FD653A174510C9A18C18" xlink:type="locator" />
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    <link:label id="lab_asb_AllowanceAttributableToFinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_0766A2CBA2F36CBEC2384510C9A13AC2_documentation_en-US" xlink:label="lab_asb_AllowanceAttributableToFinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_0766A2CBA2F36CBEC2384510C9A13AC2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the allowance attributable to financing receivables that were acquired and accounted for under ASC 310-30.</link:label>
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    <link:label id="lab_us-gaap_LoansAndLeasesReceivableAllowance_ADC63C7262D0122FA3664510C9A11A6C_totalLabel_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableAllowance_ADC63C7262D0122FA3664510C9A11A6C" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total allowance for loan losses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LoansAndLeasesReceivableAllowance" xlink:label="loc_us-gaap_LoansAndLeasesReceivableAllowance_ADC63C7262D0122FA3664510C9A11A6C" xlink:type="locator" />
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    <link:label id="lab_asb_FinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_D4EFFD52F0E47F8F0CD94510C9A1186E_documentation_en-US" xlink:label="lab_asb_FinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_D4EFFD52F0E47F8F0CD94510C9A1186E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the financing receivables that were acquired and accounted for under ASC 310-30.</link:label>
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    <link:label id="lab_us-gaap_MarketableSecuritiesGainLoss_88955A6444B4D178ED0C6F11EA42C1ED_label_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesGainLoss_88955A6444B4D178ED0C6F11EA42C1ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Marketable Securities, Gain (Loss)</link:label>
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    <link:label id="lab_us-gaap_IncreaseDecreaseInInterestPayableNet_DCF56D73942FEC1403CB6F11EA519E5A_verboseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInInterestPayableNet_DCF56D73942FEC1403CB6F11EA519E5A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Increase (decrease) in interest payable</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInInterestPayableNet_DCF56D73942FEC1403CB6F11EA519E5A_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInInterestPayableNet_DCF56D73942FEC1403CB6F11EA519E5A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Interest Payable, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncreaseDecreaseInInterestPayableNet" xlink:label="loc_us-gaap_IncreaseDecreaseInInterestPayableNet_DCF56D73942FEC1403CB6F11EA519E5A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInInterestPayableNet_DCF56D73942FEC1403CB6F11EA519E5A" xlink:to="lab_us-gaap_IncreaseDecreaseInInterestPayableNet_DCF56D73942FEC1403CB6F11EA519E5A" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherAccountsPayableAndAccruedLiabilities_7D48C44A302955BDC6866F11EA512852_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherAccountsPayableAndAccruedLiabilities_7D48C44A302955BDC6866F11EA512852" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Increase (decrease) in expense payable</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherAccountsPayableAndAccruedLiabilities_7D48C44A302955BDC6866F11EA512852_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherAccountsPayableAndAccruedLiabilities_7D48C44A302955BDC6866F11EA512852" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Other Accounts Payable and Accrued Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncreaseDecreaseInOtherAccountsPayableAndAccruedLiabilities" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherAccountsPayableAndAccruedLiabilities_7D48C44A302955BDC6866F11EA512852" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInOtherAccountsPayableAndAccruedLiabilities_7D48C44A302955BDC6866F11EA512852" xlink:to="lab_us-gaap_IncreaseDecreaseInOtherAccountsPayableAndAccruedLiabilities_7D48C44A302955BDC6866F11EA512852" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseCashCollateralFromCounterparties_CE2593E0F9C944D0F7BC6F11EA51FF03_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseCashCollateralFromCounterparties_CE2593E0F9C944D0F7BC6F11EA51FF03" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Increase (decrease) in cash collateral</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseCashCollateralFromCounterparties_CE2593E0F9C944D0F7BC6F11EA51FF03_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseCashCollateralFromCounterparties_CE2593E0F9C944D0F7BC6F11EA51FF03" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) Cash Collateral from Counterparties</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncreaseDecreaseCashCollateralFromCounterparties" xlink:label="loc_us-gaap_IncreaseDecreaseCashCollateralFromCounterparties_CE2593E0F9C944D0F7BC6F11EA51FF03" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseCashCollateralFromCounterparties_CE2593E0F9C944D0F7BC6F11EA51FF03" xlink:to="lab_us-gaap_IncreaseDecreaseCashCollateralFromCounterparties_CE2593E0F9C944D0F7BC6F11EA51FF03" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_4296C27BDE09C1C9EEFA6F11EA514043_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_4296C27BDE09C1C9EEFA6F11EA514043" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Net change in other assets and other liabilities</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_4296C27BDE09C1C9EEFA6F11EA514043_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_4296C27BDE09C1C9EEFA6F11EA514043" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Other Operating Assets and Liabilities, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_4296C27BDE09C1C9EEFA6F11EA514043" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_4296C27BDE09C1C9EEFA6F11EA514043" xlink:to="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_4296C27BDE09C1C9EEFA6F11EA514043" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_FECDD781F892F35284FE6F11EA51E74C_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_FECDD781F892F35284FE6F11EA51E74C" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash provided by operating activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_FECDD781F892F35284FE6F11EA51E74C_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_FECDD781F892F35284FE6F11EA51E74C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_FECDD781F892F35284FE6F11EA51E74C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_FECDD781F892F35284FE6F11EA51E74C" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_FECDD781F892F35284FE6F11EA51E74C" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_4C91A18F1486B88AA1BA6F11EA51EC95_verboseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_4C91A18F1486B88AA1BA6F11EA51EC95" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">CASH FLOWS FROM INVESTING ACTIVITIES</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_4C91A18F1486B88AA1BA6F11EA51EC95_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_4C91A18F1486B88AA1BA6F11EA51EC95" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_4C91A18F1486B88AA1BA6F11EA51EC95" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_4C91A18F1486B88AA1BA6F11EA51EC95" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_4C91A18F1486B88AA1BA6F11EA51EC95" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForProceedsFromLoansAndLeases_392277C7EE482CCEAE606F11EA51B55C_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromLoansAndLeases_392277C7EE482CCEAE606F11EA51B55C" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Net increase in loans</link:label>
    <link:label id="lab_us-gaap_PaymentsForProceedsFromLoansAndLeases_392277C7EE482CCEAE606F11EA51B55C_label_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromLoansAndLeases_392277C7EE482CCEAE606F11EA51B55C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for (Proceeds from) Loans and Leases</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PaymentsForProceedsFromLoansAndLeases" xlink:label="loc_us-gaap_PaymentsForProceedsFromLoansAndLeases_392277C7EE482CCEAE606F11EA51B55C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForProceedsFromLoansAndLeases_392277C7EE482CCEAE606F11EA51B55C" xlink:to="lab_us-gaap_PaymentsForProceedsFromLoansAndLeases_392277C7EE482CCEAE606F11EA51B55C" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForInvestingActivitiesAbstract_1D8AA1B97B06603007CE6F11EA51A421_verboseLabel_en-US" xlink:label="lab_us-gaap_PaymentsForInvestingActivitiesAbstract_1D8AA1B97B06603007CE6F11EA51A421" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Purchases of:</link:label>
    <link:label id="lab_us-gaap_PaymentsForInvestingActivitiesAbstract_1D8AA1B97B06603007CE6F11EA51A421_label_en-US" xlink:label="lab_us-gaap_PaymentsForInvestingActivitiesAbstract_1D8AA1B97B06603007CE6F11EA51A421" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for Investing Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PaymentsForInvestingActivitiesAbstract" xlink:label="loc_us-gaap_PaymentsForInvestingActivitiesAbstract_1D8AA1B97B06603007CE6F11EA51A421" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForInvestingActivitiesAbstract_1D8AA1B97B06603007CE6F11EA51A421" xlink:to="lab_us-gaap_PaymentsForInvestingActivitiesAbstract_1D8AA1B97B06603007CE6F11EA51A421" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_7B7887106343AD73A9876F11EA515C23_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_7B7887106343AD73A9876F11EA515C23" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Available for sale securities</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_7B7887106343AD73A9876F11EA515C23_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_7B7887106343AD73A9876F11EA515C23" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Available-for-sale Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PaymentsToAcquireAvailableForSaleSecurities" xlink:label="loc_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_7B7887106343AD73A9876F11EA515C23" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_7B7887106343AD73A9876F11EA515C23" xlink:to="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_7B7887106343AD73A9876F11EA515C23" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireHeldToMaturitySecurities_6D77F5033AF1541BD9686F11EA51DC9F_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireHeldToMaturitySecurities_6D77F5033AF1541BD9686F11EA51DC9F" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Held to maturity securities</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireHeldToMaturitySecurities_6D77F5033AF1541BD9686F11EA51DC9F_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireHeldToMaturitySecurities_6D77F5033AF1541BD9686F11EA51DC9F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Held-to-maturity Securities</link:label>
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    <link:label id="lab_us-gaap_PaymentsToAcquireFederalHomeLoanBankStock_D0FFB1A108B6176F0F226F11EA515A71_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireFederalHomeLoanBankStock_D0FFB1A108B6176F0F226F11EA515A71" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Federal Home Loan Bank and Federal Reserve Bank stocks</link:label>
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    <link:label id="lab_us-gaap_PaymentsForProceedsFromProductiveAssets_7CA8A1EA260B172690D86F11EA512C8A_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromProductiveAssets_7CA8A1EA260B172690D86F11EA512C8A" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Premises, equipment, and software, net of disposals</link:label>
    <link:label id="lab_us-gaap_PaymentsForProceedsFromProductiveAssets_7CA8A1EA260B172690D86F11EA512C8A_label_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromProductiveAssets_7CA8A1EA260B172690D86F11EA512C8A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for (Proceeds from) Productive Assets</link:label>
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    <link:label id="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecurities_A74858C73435A617549D6F11EA510292_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecurities_A74858C73435A617549D6F11EA510292" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Sales of available for sale securities</link:label>
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