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    <link:label id="lab_us-gaap_ConstructionLoansMember_F001F4BF22B51AE3A628BF3EF6181218_verboseLabel_en-US" xlink:label="lab_us-gaap_ConstructionLoansMember_F001F4BF22B51AE3A628BF3EF6181218" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Real estate construction</link:label>
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    <link:label id="lab_us-gaap_CommercialRealEstatePortfolioSegmentMember_452A30A0652FA0F2F49BBF3EF6184EBC_terseLabel_en-US" xlink:label="lab_us-gaap_CommercialRealEstatePortfolioSegmentMember_452A30A0652FA0F2F49BBF3EF6184EBC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial real estate lending</link:label>
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    <link:label id="lab_us-gaap_CommercialPortfolioSegmentMember_793681255E7766972C3EBF3EF61851A2_terseLabel_en-US" xlink:label="lab_us-gaap_CommercialPortfolioSegmentMember_793681255E7766972C3EBF3EF61851A2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total commercial</link:label>
    <link:label id="lab_us-gaap_CommercialPortfolioSegmentMember_793681255E7766972C3EBF3EF61851A2_label_en-US" xlink:label="lab_us-gaap_CommercialPortfolioSegmentMember_793681255E7766972C3EBF3EF61851A2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Portfolio Segment [Member]</link:label>
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    <link:label id="lab_us-gaap_ResidentialMortgageMember_2A8BFBE6A6C78D19019BBF3EF618437C_terseLabel_en-US" xlink:label="lab_us-gaap_ResidentialMortgageMember_2A8BFBE6A6C78D19019BBF3EF618437C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Residential mortgage</link:label>
    <link:label id="lab_us-gaap_ResidentialMortgageMember_2A8BFBE6A6C78D19019BBF3EF618437C_label_en-US" xlink:label="lab_us-gaap_ResidentialMortgageMember_2A8BFBE6A6C78D19019BBF3EF618437C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Residential Mortgage [Member]</link:label>
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    <link:label id="lab_us-gaap_HomeEquityMember_5CA6BDD8E2D9646C4D01BF3EF61813BB_terseLabel_en-US" xlink:label="lab_us-gaap_HomeEquityMember_5CA6BDD8E2D9646C4D01BF3EF61813BB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Home equity</link:label>
    <link:label id="lab_us-gaap_HomeEquityMember_5CA6BDD8E2D9646C4D01BF3EF61813BB_label_en-US" xlink:label="lab_us-gaap_HomeEquityMember_5CA6BDD8E2D9646C4D01BF3EF61813BB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Home Equity Line of Credit [Member]</link:label>
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    <link:label id="lab_asb_OtherconsumerMember_D22B0C9043EEEC4BB574BF3EF619DC5D_terseLabel_en-US" xlink:label="lab_asb_OtherconsumerMember_D22B0C9043EEEC4BB574BF3EF619DC5D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other consumer</link:label>
    <link:label id="lab_asb_OtherconsumerMember_D22B0C9043EEEC4BB574BF3EF619DC5D_label_en-US" xlink:label="lab_asb_OtherconsumerMember_D22B0C9043EEEC4BB574BF3EF619DC5D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other consumer [Member]</link:label>
    <link:label id="lab_asb_OtherconsumerMember_D22B0C9043EEEC4BB574BF3EF619DC5D_documentation_en-US" xlink:label="lab_asb_OtherconsumerMember_D22B0C9043EEEC4BB574BF3EF619DC5D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Installment.</link:label>
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    <link:label id="lab_us-gaap_ConsumerPortfolioSegmentMember_AD7CD52C3351DFB93094BF3EF619FF0B_verboseLabel_en-US" xlink:label="lab_us-gaap_ConsumerPortfolioSegmentMember_AD7CD52C3351DFB93094BF3EF619FF0B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Total consumer</link:label>
    <link:label id="lab_us-gaap_ConsumerPortfolioSegmentMember_AD7CD52C3351DFB93094BF3EF619FF0B_label_en-US" xlink:label="lab_us-gaap_ConsumerPortfolioSegmentMember_AD7CD52C3351DFB93094BF3EF619FF0B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consumer Portfolio Segment [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ConsumerPortfolioSegmentMember" xlink:label="loc_us-gaap_ConsumerPortfolioSegmentMember_AD7CD52C3351DFB93094BF3EF619FF0B" xlink:type="locator" />
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    <link:label id="lab_us-gaap_InternalCreditAssessmentDomain_0413409229402718D293BF3EF619784D_label_en-US" xlink:label="lab_us-gaap_InternalCreditAssessmentDomain_0413409229402718D293BF3EF619784D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Internal Credit Assessment [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_InternalCreditAssessmentDomain" xlink:label="loc_us-gaap_InternalCreditAssessmentDomain_0413409229402718D293BF3EF619784D" xlink:type="locator" />
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    <link:label id="lab_us-gaap_PassMember_48180825C46E865CAECFBF3EF61903F3_terseLabel_en-US" xlink:label="lab_us-gaap_PassMember_48180825C46E865CAECFBF3EF61903F3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Pass</link:label>
    <link:label id="lab_us-gaap_PassMember_48180825C46E865CAECFBF3EF61903F3_label_en-US" xlink:label="lab_us-gaap_PassMember_48180825C46E865CAECFBF3EF61903F3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Pass [Member]</link:label>
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    <link:label id="lab_us-gaap_SpecialMentionMember_85BBB808A14F76310B78BF3EF61A547D_terseLabel_en-US" xlink:label="lab_us-gaap_SpecialMentionMember_85BBB808A14F76310B78BF3EF61A547D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Special Mention</link:label>
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    <link:label id="lab_asb_PotentialProblemMember_C0DA031C8E6748D6AA69BF3EF61AC733_terseLabel_en-US" xlink:label="lab_asb_PotentialProblemMember_C0DA031C8E6748D6AA69BF3EF61AC733" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Potential Problem</link:label>
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    <link:label id="lab_asb_NonaccrualLoanMember_CFD3610943448BEA7177BF3EF61A4CCC_terseLabel_en-US" xlink:label="lab_asb_NonaccrualLoanMember_CFD3610943448BEA7177BF3EF61A4CCC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Nonaccrual</link:label>
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    <link:loc xlink:href="asb-20181231.xsd#asb_NonaccrualLoanMember" xlink:label="loc_asb_NonaccrualLoanMember_CFD3610943448BEA7177BF3EF61A4CCC" xlink:type="locator" />
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    <link:label id="lab_asb_CapitalMarketFeesMember_EB0402A9FBE2F1B45814A48C32439010_terseLabel_en-US" xlink:label="lab_asb_CapitalMarketFeesMember_EB0402A9FBE2F1B45814A48C32439010" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Capital market fees, net</link:label>
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    <link:label id="lab_asb_CapitalMarketFeesMember_EB0402A9FBE2F1B45814A48C32439010_documentation_en-US" xlink:label="lab_asb_CapitalMarketFeesMember_EB0402A9FBE2F1B45814A48C32439010" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Capital market fees.</link:label>
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    <link:label id="lab_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_A3B92D4F4219468B9565DA5710B15250_label_en-US" xlink:label="lab_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_A3B92D4F4219468B9565DA5710B15250" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Residential Loans Receivable Held-for-sale, Net, Not Part of Disposal Group</link:label>
    <link:label id="lab_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_A3B92D4F4219468B9565DA5710B15250_documentation_en-US" xlink:label="lab_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_A3B92D4F4219468B9565DA5710B15250" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount, after allowance for bad debt, of Residential loan receivables held-for-sale that are not part of a disposal group. Excludes loans and leases covered under loss sharing agreements and loans classified as debt securities.</link:label>
    <link:loc xlink:href="asb-20181231.xsd#asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup" xlink:label="loc_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_A3B92D4F4219468B9565DA5710B15250" xlink:type="locator" />
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    <link:label id="lab_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_9155463F5BCBBF15369ADA5710B1E9A9_terseLabel_en-US" xlink:label="lab_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_9155463F5BCBBF15369ADA5710B1E9A9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial loans held for sale</link:label>
    <link:label id="lab_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_9155463F5BCBBF15369ADA5710B1E9A9_label_en-US" xlink:label="lab_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_9155463F5BCBBF15369ADA5710B1E9A9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Loans Receivable Held-for-sale, Net, Not Part of Disposal Group</link:label>
    <link:label id="lab_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_9155463F5BCBBF15369ADA5710B1E9A9_documentation_en-US" xlink:label="lab_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_9155463F5BCBBF15369ADA5710B1E9A9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount, after allowance for bad debt, of Commercial loan receivables held-for-sale that are not part of a disposal group. Excludes loans and leases covered under loss sharing agreements and loans classified as debt securities.</link:label>
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    <link:label id="lab_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_3A6B6B34AA0BFE7FBEC1DA5710B19CE1_verboseLabel_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_3A6B6B34AA0BFE7FBEC1DA5710B19CE1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Loans</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LoansAndLeasesReceivableAllowance" xlink:label="loc_us-gaap_LoansAndLeasesReceivableAllowance_741E00041AF98E65D569DA5710B1681E" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LoansAndLeasesReceivableNetReportedAmount_EB6A275493AE5F55392DDA5710B16F38_totalLabel_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableNetReportedAmount_EB6A275493AE5F55392DDA5710B16F38" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Loans, net</link:label>
    <link:label id="lab_us-gaap_LoansAndLeasesReceivableNetReportedAmount_EB6A275493AE5F55392DDA5710B16F38_label_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableNetReportedAmount_EB6A275493AE5F55392DDA5710B16F38" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans and Leases Receivable, Net Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_LoansAndLeasesReceivableNetReportedAmount" xlink:label="loc_us-gaap_LoansAndLeasesReceivableNetReportedAmount_EB6A275493AE5F55392DDA5710B16F38" xlink:type="locator" />
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    <link:label id="lab_asb_BankandCorporateOwnedLifeInsurance_873561B937AC2E6A864EDA5710B159A1_verboseLabel_en-US" xlink:label="lab_asb_BankandCorporateOwnedLifeInsurance_873561B937AC2E6A864EDA5710B159A1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Bank and corporate owned life insurance</link:label>
    <link:label id="lab_asb_BankandCorporateOwnedLifeInsurance_873561B937AC2E6A864EDA5710B159A1_label_en-US" xlink:label="lab_asb_BankandCorporateOwnedLifeInsurance_873561B937AC2E6A864EDA5710B159A1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Bank and Corporate Owned Life Insurance</link:label>
    <link:label id="lab_asb_BankandCorporateOwnedLifeInsurance_873561B937AC2E6A864EDA5710B159A1_documentation_en-US" xlink:label="lab_asb_BankandCorporateOwnedLifeInsurance_873561B937AC2E6A864EDA5710B159A1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The carrying amount of a life insurance policy on an officer, executive or employee for which the reporting entity (the bank or corporation) is entitled to proceeds from the policy upon death of the insured or surrender of the insurance policy.</link:label>
    <link:loc xlink:href="asb-20181231.xsd#asb_BankandCorporateOwnedLifeInsurance" xlink:label="loc_asb_BankandCorporateOwnedLifeInsurance_873561B937AC2E6A864EDA5710B159A1" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OtherShortTermInvestments_D871CC65BCDCB3E2F904DA5710B1E9B5_terseLabel_en-US" xlink:label="lab_us-gaap_OtherShortTermInvestments_D871CC65BCDCB3E2F904DA5710B1E9B5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment in unconsolidated subsidiaries</link:label>
    <link:label id="lab_us-gaap_OtherShortTermInvestments_D871CC65BCDCB3E2F904DA5710B1E9B5_label_en-US" xlink:label="lab_us-gaap_OtherShortTermInvestments_D871CC65BCDCB3E2F904DA5710B1E9B5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Short-term Investments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_OtherShortTermInvestments" xlink:label="loc_us-gaap_OtherShortTermInvestments_D871CC65BCDCB3E2F904DA5710B1E9B5" xlink:type="locator" />
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    <link:label id="lab_us-gaap_DerivativeAssets_4B320D91ACA3AD95408BDA5710B22446_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeAssets_4B320D91ACA3AD95408BDA5710B22446" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Trading assets</link:label>
    <link:label id="lab_us-gaap_DerivativeAssets_4B320D91ACA3AD95408BDA5710B22446_label_en-US" xlink:label="lab_us-gaap_DerivativeAssets_4B320D91ACA3AD95408BDA5710B22446" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Asset</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_DerivativeAssets" xlink:label="loc_us-gaap_DerivativeAssets_4B320D91ACA3AD95408BDA5710B22446" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeAssets_4B320D91ACA3AD95408BDA5710B22446" xlink:to="lab_us-gaap_DerivativeAssets_4B320D91ACA3AD95408BDA5710B22446" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_260DE8207D03FAAE4CD2DA5710B29366_verboseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_260DE8207D03FAAE4CD2DA5710B29366" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Premises and equipment, net</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_260DE8207D03FAAE4CD2DA5710B29366_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_260DE8207D03FAAE4CD2DA5710B29366" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_260DE8207D03FAAE4CD2DA5710B29366" xlink:type="locator" />
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    <link:label id="lab_us-gaap_Goodwill_C53BCE207A750C911584DA5710B29022_verboseLabel_en-US" xlink:label="lab_us-gaap_Goodwill_C53BCE207A750C911584DA5710B29022" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:label id="lab_us-gaap_Goodwill_C53BCE207A750C911584DA5710B29022_label_en-US" xlink:label="lab_us-gaap_Goodwill_C53BCE207A750C911584DA5710B29022" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_C53BCE207A750C911584DA5710B29022" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ServicingAsset_E74F7919C45E0433649CDA5710B2137B_terseLabel_en-US" xlink:label="lab_us-gaap_ServicingAsset_E74F7919C45E0433649CDA5710B2137B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Mortgage servicing rights, net</link:label>
    <link:label id="lab_us-gaap_ServicingAsset_E74F7919C45E0433649CDA5710B2137B_label_en-US" xlink:label="lab_us-gaap_ServicingAsset_E74F7919C45E0433649CDA5710B2137B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Servicing Asset</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ServicingAsset" xlink:label="loc_us-gaap_ServicingAsset_E74F7919C45E0433649CDA5710B2137B" xlink:type="locator" />
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    <link:label id="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_F2AC415664175EF38DECDA5710B257EC_verboseLabel_en-US" xlink:label="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_F2AC415664175EF38DECDA5710B257EC" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other intangible assets, net</link:label>
    <link:label id="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_F2AC415664175EF38DECDA5710B257EC_label_en-US" xlink:label="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_F2AC415664175EF38DECDA5710B257EC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Intangible Assets, Net (Excluding Goodwill)</link:label>
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    <link:label id="lab_asb_Minimumtaxwithholdingsettlementaveragecostpershare_D9D4B014F1AAE39C4070EC6784D7C756_terseLabel_en-US" xlink:label="lab_asb_Minimumtaxwithholdingsettlementaveragecostpershare_D9D4B014F1AAE39C4070EC6784D7C756" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Minimum tax withholding settlement average cost per share (in usd per share)</link:label>
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    <link:label id="lab_asb_PreferredStockConversionRatiotoDepositoryShares_A3B76F886A99B740319DEC6784D7BAA8_terseLabel_en-US" xlink:label="lab_asb_PreferredStockConversionRatiotoDepositoryShares_A3B76F886A99B740319DEC6784D7BAA8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Depository share ratio</link:label>
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    <link:label id="lab_asb_PreferredStockConversionRatiotoDepositoryShares_A3B76F886A99B740319DEC6784D7BAA8_documentation_en-US" xlink:label="lab_asb_PreferredStockConversionRatiotoDepositoryShares_A3B76F886A99B740319DEC6784D7BAA8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Preferred Stock, Conversion Ratio to Depository Shares</link:label>
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    <link:label id="lab_asb_CommercialAndBusinessLendingMember_60E05F86DCCFD328ACA9DED175D9B157_verboseLabel_en-US" xlink:label="lab_asb_CommercialAndBusinessLendingMember_60E05F86DCCFD328ACA9DED175D9B157" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Commercial and business lending</link:label>
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    <link:label id="lab_asb_CommercialRealEstateLendingMember_C7419FE86D66DF055D05DED175D9094D_terseLabel_en-US" xlink:label="lab_asb_CommercialRealEstateLendingMember_C7419FE86D66DF055D05DED175D9094D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial real estate lending</link:label>
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    <link:loc xlink:href="asb-20181231.xsd#asb_CommercialRealEstateLendingMember" xlink:label="loc_asb_CommercialRealEstateLendingMember_C7419FE86D66DF055D05DED175D9094D" xlink:type="locator" />
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    <link:label id="lab_asb_CommercialFinancingReceivableMember_1AB8E72BC88D6E477143DED175D968A9_terseLabel_en-US" xlink:label="lab_asb_CommercialFinancingReceivableMember_1AB8E72BC88D6E477143DED175D968A9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total commercial</link:label>
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    <link:label id="lab_us-gaap_HomeEquityMember_77D4DF7008D6FE39F064DED175DA75AF_verboseLabel_en-US" xlink:label="lab_us-gaap_HomeEquityMember_77D4DF7008D6FE39F064DED175DA75AF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Home equity</link:label>
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    <link:label id="lab_us-gaap_ConsumerLoanMember_24C824176ED95AF5DEEFDED175DA071F_terseLabel_en-US" xlink:label="lab_us-gaap_ConsumerLoanMember_24C824176ED95AF5DEEFDED175DA071F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total consumer</link:label>
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    <link:label id="lab_asb_LoansWithRelatedAllowanceMember_144DF7C6B9926A4E6C19DED175DA1653_terseLabel_en-US" xlink:label="lab_asb_LoansWithRelatedAllowanceMember_144DF7C6B9926A4E6C19DED175DA1653" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loans with a related allowance</link:label>
    <link:label id="lab_asb_LoansWithRelatedAllowanceMember_144DF7C6B9926A4E6C19DED175DA1653_label_en-US" xlink:label="lab_asb_LoansWithRelatedAllowanceMember_144DF7C6B9926A4E6C19DED175DA1653" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans With Related Allowance [Member]</link:label>
    <link:label id="lab_asb_LoansWithRelatedAllowanceMember_144DF7C6B9926A4E6C19DED175DA1653_documentation_en-US" xlink:label="lab_asb_LoansWithRelatedAllowanceMember_144DF7C6B9926A4E6C19DED175DA1653" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Loans with a related allowance.</link:label>
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    <link:label id="lab_us-gaap_FinancingReceivableImpairedLineItems_7C7C1AFE5DB74BF44146DED175DB97AD_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableImpairedLineItems_7C7C1AFE5DB74BF44146DED175DB97AD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financing Receivable, Impaired [Line Items]</link:label>
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    <link:label id="lab_us-gaap_LoanAndLeaseReceivablesImpairedAbstract_DAD2AF0942245454CA07DED175DBB5A8_verboseLabel_en-US" xlink:label="lab_us-gaap_LoanAndLeaseReceivablesImpairedAbstract_DAD2AF0942245454CA07DED175DBB5A8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summarize of nonaccrual loans, accruing loans past due 90 days or more, and restructured loans</link:label>
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    <link:label id="lab_us-gaap_AvailableforsaleSecuritiesMember_89C2D7362251CB0E8A88CE9D2EBC3AC0_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableforsaleSecuritiesMember_89C2D7362251CB0E8A88CE9D2EBC3AC0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total investment securities available for sale</link:label>
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    <link:label id="lab_us-gaap_FederalFundsSoldAndSecuritiesBorrowedOrPurchasedUnderAgreementsToResellFairValueDisclosure_4D13EAD00328007ADDA7A709A6D4A4B6_verboseLabel_en-US" xlink:label="lab_us-gaap_FederalFundsSoldAndSecuritiesBorrowedOrPurchasedUnderAgreementsToResellFairValueDisclosure_4D13EAD00328007ADDA7A709A6D4A4B6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Federal funds sold and securities purchased under agreements to resell, fair value</link:label>
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    <link:label id="lab_asb_Availableforsalesecuritiesfairvaluedisclosure1_AB238136615F22762D5BA709A6D45012_label_en-US" xlink:label="lab_asb_Availableforsalesecuritiesfairvaluedisclosure1_AB238136615F22762D5BA709A6D45012" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities1</link:label>
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    <link:label id="lab_us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock_076321F204AB5865DC69A709A6D4B6FF_terseLabel_en-US" xlink:label="lab_us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock_076321F204AB5865DC69A709A6D4B6FF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">FHLB and Federal Reserve Bank stocks</link:label>
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    <link:label id="lab_us-gaap_LoansReceivableHeldForSaleNetNotPartOfDisposalGroupMortgage_602002F1D5664FFE10EBA709A6D4F216_terseLabel_en-US" xlink:label="lab_us-gaap_LoansReceivableHeldForSaleNetNotPartOfDisposalGroupMortgage_602002F1D5664FFE10EBA709A6D4F216" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Mortgage Loans Held-for-sale</link:label>
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    <link:label id="lab_asb_CommercialLoansHeldforsaleFairValueDisclosure_C8DD159BDDEDB4F5FCF0A709A6D4AABB_documentation_en-US" xlink:label="lab_asb_CommercialLoansHeldforsaleFairValueDisclosure_C8DD159BDDEDB4F5FCF0A709A6D4AABB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Fair value portion of loans held-for-sale for commercial finance receivables.</link:label>
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    <link:label id="lab_us-gaap_LoansAndLeasesReceivableNetReportedAmount_CCB90597DD4CF2429323A709A6D42604_verboseLabel_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableNetReportedAmount_CCB90597DD4CF2429323A709A6D42604" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Loans, net</link:label>
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    <link:label id="lab_asb_BankandCorporateOwnedLifeInsurance_6D3C0AF41B316D5082A9A709A6D41128_terseLabel_en-US" xlink:label="lab_asb_BankandCorporateOwnedLifeInsurance_6D3C0AF41B316D5082A9A709A6D41128" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Bank and Corporate Owned Life Insurance</link:label>
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    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeAsset_FC1AA75DC6C97D276AB2A709A6D4CBCC_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeAsset_FC1AA75DC6C97D276AB2A709A6D4CBCC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivatives (trading and other assets), fair value</link:label>
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    <link:label id="lab_us-gaap_AssetBackedSecuritiesSecuritizedLoansAndReceivablesMember_E5556D0657D02E0B0431A4C26FCB4EC5_verboseLabel_en-US" xlink:label="lab_us-gaap_AssetBackedSecuritiesSecuritizedLoansAndReceivablesMember_E5556D0657D02E0B0431A4C26FCB4EC5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">FFELP asset backed securities</link:label>
    <link:label id="lab_us-gaap_AssetBackedSecuritiesSecuritizedLoansAndReceivablesMember_E5556D0657D02E0B0431A4C26FCB4EC5_label_en-US" xlink:label="lab_us-gaap_AssetBackedSecuritiesSecuritizedLoansAndReceivablesMember_E5556D0657D02E0B0431A4C26FCB4EC5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Asset-backed Securities, Securitized Loans and Receivables [Member]</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetBackedSecuritiesSecuritizedLoansAndReceivablesMember_E5556D0657D02E0B0431A4C26FCB4EC5" xlink:to="lab_us-gaap_AssetBackedSecuritiesSecuritizedLoansAndReceivablesMember_E5556D0657D02E0B0431A4C26FCB4EC5" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_C825DD76A08AEFB7BFABA4C26FCB0B14_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_C825DD76A08AEFB7BFABA4C26FCB0B14" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Available for Sale</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_C825DD76A08AEFB7BFABA4C26FCB0B14_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_C825DD76A08AEFB7BFABA4C26FCB0B14" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_C825DD76A08AEFB7BFABA4C26FCB0B14" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_C825DD76A08AEFB7BFABA4C26FCB0B14" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_C825DD76A08AEFB7BFABA4C26FCB0B14" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_8FE216CFB3EEC267954EA4C26FCBCBED_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_8FE216CFB3EEC267954EA4C26FCBCBED" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortized Cost</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_8FE216CFB3EEC267954EA4C26FCBCBED_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_8FE216CFB3EEC267954EA4C26FCBCBED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Securities, Available-for-sale, Maturity, Allocated and Single Maturity Date, Amortized Cost [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_8FE216CFB3EEC267954EA4C26FCBCBED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_8FE216CFB3EEC267954EA4C26FCBCBED" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_8FE216CFB3EEC267954EA4C26FCBCBED" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_DA0CE2F27E59D72B9AE2A4C26FCBB8D8_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_DA0CE2F27E59D72B9AE2A4C26FCBB8D8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Due in one year or less</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_DA0CE2F27E59D72B9AE2A4C26FCBB8D8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_DA0CE2F27E59D72B9AE2A4C26FCBB8D8" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_DA0CE2F27E59D72B9AE2A4C26FCBB8D8" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_733655307A61972A5CF0A4C26FCBB119_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_733655307A61972A5CF0A4C26FCBB119" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Due after one year through five years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_733655307A61972A5CF0A4C26FCBB119_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_733655307A61972A5CF0A4C26FCBB119" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Securities, Available-for-sale, Maturity, Allocated and Single Maturity Date, after One Through Five Years, Amortized Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_733655307A61972A5CF0A4C26FCBB119" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_733655307A61972A5CF0A4C26FCBB119" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_733655307A61972A5CF0A4C26FCBB119" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_4FE63E1BDAF185FC75FEA4C26FCB0867_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_4FE63E1BDAF185FC75FEA4C26FCB0867" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Due after five years through ten years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_4FE63E1BDAF185FC75FEA4C26FCB0867_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_4FE63E1BDAF185FC75FEA4C26FCB0867" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Securities, Available-for-sale, Maturity, Allocated and Single Maturity Date, after Five Through Ten Years, Amortized Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_4FE63E1BDAF185FC75FEA4C26FCB0867" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_4FE63E1BDAF185FC75FEA4C26FCB0867" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_4FE63E1BDAF185FC75FEA4C26FCB0867" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_ECC2FA7711D2C2BCC547A4C26FCB48C9_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_ECC2FA7711D2C2BCC547A4C26FCB48C9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Due after ten years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_ECC2FA7711D2C2BCC547A4C26FCB48C9_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_ECC2FA7711D2C2BCC547A4C26FCB48C9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Securities, Available-for-sale, Allocated and Single Maturity Date, Maturity, after 10 Years, Amortized Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_ECC2FA7711D2C2BCC547A4C26FCB48C9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_ECC2FA7711D2C2BCC547A4C26FCB48C9" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_ECC2FA7711D2C2BCC547A4C26FCB48C9" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_6259E8DB2991E49F1751A4C26FCB2F01_totalLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_6259E8DB2991E49F1751A4C26FCB2F01" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total debt securities</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_6259E8DB2991E49F1751A4C26FCB2F01_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_6259E8DB2991E49F1751A4C26FCB2F01" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Securities, Available-for-sale, Amortized Cost</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_6259E8DB2991E49F1751A4C26FCB2F01" xlink:to="lab_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_6259E8DB2991E49F1751A4C26FCB2F01" xlink:type="arc" />
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    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_D570E16A21C0BBC8C810A4C26FCB0260_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_D570E16A21C0BBC8C810A4C26FCB0260" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Due in one year or less</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_D570E16A21C0BBC8C810A4C26FCB0260" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_D570E16A21C0BBC8C810A4C26FCB0260" xlink:type="arc" />
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    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_C9E7D9C014BAE133BD52A4C26FCBEB57_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_C9E7D9C014BAE133BD52A4C26FCBEB57" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Due after five years through ten years</link:label>
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    <link:label id="lab_asb_HeldtomaturitySecuritiesDebtSecurities_4D036102AC18DEB2E373A4C26FCB6E84_totalLabel_en-US" xlink:label="lab_asb_HeldtomaturitySecuritiesDebtSecurities_4D036102AC18DEB2E373A4C26FCB6E84" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total debt securities</link:label>
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    <link:label id="lab_asb_RatioOfFairValueToAmortizedCostHtm_B0F85C798EFE732FA100A4C26FCBD894_terseLabel_en-US" xlink:label="lab_asb_RatioOfFairValueToAmortizedCostHtm_B0F85C798EFE732FA100A4C26FCBD894" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Ratio of Fair Value to Amortized Cost</link:label>
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    <link:label id="lab_asb_RatioOfFairValueToAmortizedCostHtm_B0F85C798EFE732FA100A4C26FCBD894_documentation_en-US" xlink:label="lab_asb_RatioOfFairValueToAmortizedCostHtm_B0F85C798EFE732FA100A4C26FCBD894" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Ratio of Fair Value to Amortized Cost, HTM</link:label>
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    <link:label id="lab_asb_CommercialLoansHeldforsaleFairValueDisclosure_75DCD73F3E6090932024CE9D2EA0F07B_terseLabel_en-US" xlink:label="lab_asb_CommercialLoansHeldforsaleFairValueDisclosure_75DCD73F3E6090932024CE9D2EA0F07B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial loans held for sale</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:label="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_AB31061F0BF42C4ACBB6E2EDBC215212" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_AB31061F0BF42C4ACBB6E2EDBC215212" xlink:to="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_AB31061F0BF42C4ACBB6E2EDBC215212" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_E7134041EDD98DD8616CE2EDBC21F743_periodStartLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_E7134041EDD98DD8616CE2EDBC21F743" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Cash, cash equivalents, and restricted cash at beginning of period</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_E7134041EDD98DD8616CE2EDBC21F743_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_E7134041EDD98DD8616CE2EDBC21F743" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, at Carrying Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_E7134041EDD98DD8616CE2EDBC21F743" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_E7134041EDD98DD8616CE2EDBC21F743" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_E7134041EDD98DD8616CE2EDBC21F743" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_1DFF77A8075D4BF69FCFE2EDBC215BA0_periodEndLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_1DFF77A8075D4BF69FCFE2EDBC215BA0" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Cash, cash equivalents, and restricted cash at end of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_1DFF77A8075D4BF69FCFE2EDBC215BA0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_1DFF77A8075D4BF69FCFE2EDBC215BA0" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_1DFF77A8075D4BF69FCFE2EDBC215BA0" xlink:type="arc" />
    <link:label id="lab_asb_CommercialAndIndustrialFinancingReceivableMember_B497D5AD7650873AA480D1C62D23E8C9_verboseLabel_en-US" xlink:label="lab_asb_CommercialAndIndustrialFinancingReceivableMember_B497D5AD7650873AA480D1C62D23E8C9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Commercial and industrial</link:label>
    <link:loc xlink:href="asb-20181231.xsd#asb_CommercialAndIndustrialFinancingReceivableMember" xlink:label="loc_asb_CommercialAndIndustrialFinancingReceivableMember_B497D5AD7650873AA480D1C62D23E8C9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommercialAndIndustrialFinancingReceivableMember_B497D5AD7650873AA480D1C62D23E8C9" xlink:to="lab_asb_CommercialAndIndustrialFinancingReceivableMember_B497D5AD7650873AA480D1C62D23E8C9" xlink:type="arc" />
    <link:label id="lab_asb_RealEstateConstructionPortFolioSegmentMember_3F3716EEDE96EF658CCDD1C62D23872D_terseLabel_en-US" xlink:label="lab_asb_RealEstateConstructionPortFolioSegmentMember_3F3716EEDE96EF658CCDD1C62D23872D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Real estate construction</link:label>
    <link:label id="lab_asb_RealEstateConstructionPortFolioSegmentMember_3F3716EEDE96EF658CCDD1C62D23872D_label_en-US" xlink:label="lab_asb_RealEstateConstructionPortFolioSegmentMember_3F3716EEDE96EF658CCDD1C62D23872D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Real Estate Construction Port Folio Segment [Member]</link:label>
    <link:label id="lab_asb_RealEstateConstructionPortFolioSegmentMember_3F3716EEDE96EF658CCDD1C62D23872D_documentation_en-US" xlink:label="lab_asb_RealEstateConstructionPortFolioSegmentMember_3F3716EEDE96EF658CCDD1C62D23872D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Real estate construction portfolio segment.</link:label>
    <link:loc xlink:href="asb-20181231.xsd#asb_RealEstateConstructionPortFolioSegmentMember" xlink:label="loc_asb_RealEstateConstructionPortFolioSegmentMember_3F3716EEDE96EF658CCDD1C62D23872D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_RealEstateConstructionPortFolioSegmentMember_3F3716EEDE96EF658CCDD1C62D23872D" xlink:to="lab_asb_RealEstateConstructionPortFolioSegmentMember_3F3716EEDE96EF658CCDD1C62D23872D" xlink:type="arc" />
    <link:label id="lab_asb_InstallmentPortFolioSegmentMember_D3DE42F5FA791B9DF726D1C62D325A40_terseLabel_en-US" xlink:label="lab_asb_InstallmentPortFolioSegmentMember_D3DE42F5FA791B9DF726D1C62D325A40" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other consumer</link:label>
    <link:label id="lab_asb_InstallmentPortFolioSegmentMember_D3DE42F5FA791B9DF726D1C62D325A40_label_en-US" xlink:label="lab_asb_InstallmentPortFolioSegmentMember_D3DE42F5FA791B9DF726D1C62D325A40" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Installment and Credit Cards Portfolio Segment [Member]</link:label>
    <link:label id="lab_asb_InstallmentPortFolioSegmentMember_D3DE42F5FA791B9DF726D1C62D325A40_documentation_en-US" xlink:label="lab_asb_InstallmentPortFolioSegmentMember_D3DE42F5FA791B9DF726D1C62D325A40" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Installment portfolio segment.</link:label>
    <link:loc xlink:href="asb-20181231.xsd#asb_InstallmentPortFolioSegmentMember" xlink:label="loc_asb_InstallmentPortFolioSegmentMember_D3DE42F5FA791B9DF726D1C62D325A40" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_InstallmentPortFolioSegmentMember_D3DE42F5FA791B9DF726D1C62D325A40" xlink:to="lab_asb_InstallmentPortFolioSegmentMember_D3DE42F5FA791B9DF726D1C62D325A40" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesRollForward_0C0F7596A4DCEA9B934AD1C62D323343_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesRollForward_0C0F7596A4DCEA9B934AD1C62D323343" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Changes in the allowance for loan losses by portfolio segment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FinancingReceivableAllowanceForCreditLossesRollForward" xlink:label="loc_us-gaap_FinancingReceivableAllowanceForCreditLossesRollForward_0C0F7596A4DCEA9B934AD1C62D323343" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableAllowanceForCreditLossesRollForward_0C0F7596A4DCEA9B934AD1C62D323343" xlink:to="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesRollForward_0C0F7596A4DCEA9B934AD1C62D323343" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProvisionForLoanAndLeaseLosses_67C02DD64F84767E1536D1C62D32C39E_terseLabel_en-US" xlink:label="lab_us-gaap_ProvisionForLoanAndLeaseLosses_67C02DD64F84767E1536D1C62D32C39E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Provision for loan losses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_ProvisionForLoanAndLeaseLosses" xlink:label="loc_us-gaap_ProvisionForLoanAndLeaseLosses_67C02DD64F84767E1536D1C62D32C39E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProvisionForLoanAndLeaseLosses_67C02DD64F84767E1536D1C62D32C39E" xlink:to="lab_us-gaap_ProvisionForLoanAndLeaseLosses_67C02DD64F84767E1536D1C62D32C39E" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableAllowanceForCreditLossAdditionalInformationAbstract_146DD8490789F44F4D06D1C62D32C3C9_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableAllowanceForCreditLossAdditionalInformationAbstract_146DD8490789F44F4D06D1C62D32C3C9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Allowance for loan losses:</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FinancingReceivableAllowanceForCreditLossAdditionalInformationAbstract" xlink:label="loc_us-gaap_FinancingReceivableAllowanceForCreditLossAdditionalInformationAbstract_146DD8490789F44F4D06D1C62D32C3C9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableAllowanceForCreditLossAdditionalInformationAbstract_146DD8490789F44F4D06D1C62D32C3C9" xlink:to="lab_us-gaap_FinancingReceivableAllowanceForCreditLossAdditionalInformationAbstract_146DD8490789F44F4D06D1C62D32C3C9" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesIndividuallyEvaluatedForImpairment1_6084D7EBE85CFFDB9786D1C62D3221AB_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesIndividuallyEvaluatedForImpairment1_6084D7EBE85CFFDB9786D1C62D3221AB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Individually evaluated for impairment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FinancingReceivableAllowanceForCreditLossesIndividuallyEvaluatedForImpairment1" xlink:label="loc_us-gaap_FinancingReceivableAllowanceForCreditLossesIndividuallyEvaluatedForImpairment1_6084D7EBE85CFFDB9786D1C62D3221AB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableAllowanceForCreditLossesIndividuallyEvaluatedForImpairment1_6084D7EBE85CFFDB9786D1C62D3221AB" xlink:to="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesIndividuallyEvaluatedForImpairment1_6084D7EBE85CFFDB9786D1C62D3221AB" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesCollectivelyEvaluatedForImpairment_CF7C3AEDC0A596D883C0D1C62D324813_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesCollectivelyEvaluatedForImpairment_CF7C3AEDC0A596D883C0D1C62D324813" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Collectively evaluated for impairment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FinancingReceivableAllowanceForCreditLossesCollectivelyEvaluatedForImpairment" xlink:label="loc_us-gaap_FinancingReceivableAllowanceForCreditLossesCollectivelyEvaluatedForImpairment_CF7C3AEDC0A596D883C0D1C62D324813" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableAllowanceForCreditLossesCollectivelyEvaluatedForImpairment_CF7C3AEDC0A596D883C0D1C62D324813" xlink:to="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesCollectivelyEvaluatedForImpairment_CF7C3AEDC0A596D883C0D1C62D324813" xlink:type="arc" />
    <link:label id="lab_asb_AllowanceAttributableToFinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_2305EF49D75D2F499243D1C62ECEBE12_terseLabel_en-US" xlink:label="lab_asb_AllowanceAttributableToFinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_2305EF49D75D2F499243D1C62ECEBE12" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Acquired and accounted for under ASC 310-30(a)</link:label>
    <link:label id="lab_asb_AllowanceAttributableToFinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_2305EF49D75D2F499243D1C62ECEBE12_label_en-US" xlink:label="lab_asb_AllowanceAttributableToFinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_2305EF49D75D2F499243D1C62ECEBE12" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Allowance Attributable to Financing Receivable Acquired and Accounted under Modification of Impaired Loans</link:label>
    <link:label id="lab_asb_AllowanceAttributableToFinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_2305EF49D75D2F499243D1C62ECEBE12_documentation_en-US" xlink:label="lab_asb_AllowanceAttributableToFinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_2305EF49D75D2F499243D1C62ECEBE12" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the allowance attributable to financing receivables that were acquired and accounted for under ASC 310-30.</link:label>
    <link:loc xlink:href="asb-20181231.xsd#asb_AllowanceAttributableToFinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans" xlink:label="loc_asb_AllowanceAttributableToFinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_2305EF49D75D2F499243D1C62ECEBE12" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_AllowanceAttributableToFinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_2305EF49D75D2F499243D1C62ECEBE12" xlink:to="lab_asb_AllowanceAttributableToFinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_2305EF49D75D2F499243D1C62ECEBE12" xlink:type="arc" />
    <link:label id="lab_asb_LoansAbstract_0501B7E92FA213DA5D83D1C62D323577_verboseLabel_en-US" xlink:label="lab_asb_LoansAbstract_0501B7E92FA213DA5D83D1C62D323577" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Loans:</link:label>
    <link:loc xlink:href="asb-20181231.xsd#asb_LoansAbstract" xlink:label="loc_asb_LoansAbstract_0501B7E92FA213DA5D83D1C62D323577" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LoansAbstract_0501B7E92FA213DA5D83D1C62D323577" xlink:to="lab_asb_LoansAbstract_0501B7E92FA213DA5D83D1C62D323577" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableIndividuallyEvaluatedForImpairment_9333B45DBB772152B94ED1C62D3253D8_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableIndividuallyEvaluatedForImpairment_9333B45DBB772152B94ED1C62D3253D8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Individually evaluated for impairment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FinancingReceivableIndividuallyEvaluatedForImpairment" xlink:label="loc_us-gaap_FinancingReceivableIndividuallyEvaluatedForImpairment_9333B45DBB772152B94ED1C62D3253D8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableIndividuallyEvaluatedForImpairment_9333B45DBB772152B94ED1C62D3253D8" xlink:to="lab_us-gaap_FinancingReceivableIndividuallyEvaluatedForImpairment_9333B45DBB772152B94ED1C62D3253D8" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableCollectivelyEvaluatedForImpairment_CAA64E1823932F6132BED1C62D321F1C_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableCollectivelyEvaluatedForImpairment_CAA64E1823932F6132BED1C62D321F1C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Collectively evaluated for impairment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2018/elts/us-gaap-2018-01-31.xsd#us-gaap_FinancingReceivableCollectivelyEvaluatedForImpairment" xlink:label="loc_us-gaap_FinancingReceivableCollectivelyEvaluatedForImpairment_CAA64E1823932F6132BED1C62D321F1C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableCollectivelyEvaluatedForImpairment_CAA64E1823932F6132BED1C62D321F1C" xlink:to="lab_us-gaap_FinancingReceivableCollectivelyEvaluatedForImpairment_CAA64E1823932F6132BED1C62D321F1C" xlink:type="arc" />
    <link:label id="lab_asb_FinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_69DB59F03811B919DF56D1CA571EB89C_terseLabel_en-US" xlink:label="lab_asb_FinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_69DB59F03811B919DF56D1CA571EB89C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Acquired and accounted for under ASC 310-30(a)</link:label>
    <link:label id="lab_asb_FinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_69DB59F03811B919DF56D1CA571EB89C_label_en-US" xlink:label="lab_asb_FinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_69DB59F03811B919DF56D1CA571EB89C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable Acquired and Accounted under Modification of Impaired Loans</link:label>
    <link:label id="lab_asb_FinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_69DB59F03811B919DF56D1CA571EB89C_documentation_en-US" xlink:label="lab_asb_FinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_69DB59F03811B919DF56D1CA571EB89C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the financing receivables that were acquired and accounted for under ASC 310-30.</link:label>
    <link:loc xlink:href="asb-20181231.xsd#asb_FinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans" xlink:label="loc_asb_FinancingReceivableAcquiredAndAccountedUnderModificationOfImpairedLoans_69DB59F03811B919DF56D1CA571EB89C" xlink:type="locator" />
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