<?xml version="1.0" encoding="US-ASCII"?>
<!--XBRL Document Created with Wdesk from Workiva-->
<!-- -->
<link:linkbase xsi:schemaLocation="http://www.xbrl.org/2003/linkbase http://www.xbrl.org/2003/xbrl-linkbase-2003-12-31.xsd" xmlns:link="http://www.xbrl.org/2003/linkbase" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodStartLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodStartLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/netLabel" xlink:href="http://www.xbrl.org/lrr/role/net-2009-12-16.xsd#netLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedNetLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedNetLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTerseLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedPeriodEndLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedPeriodEndLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedLabel" xlink:type="simple" />
  <link:roleRef roleURI="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:href="http://www.xbrl.org/lrr/role/negated-2009-12-16.xsd#negatedTotalLabel" xlink:type="simple" />
  <link:labelLink xlink:role="http://www.xbrl.org/2003/role/link" xlink:type="extended">
    <link:label id="lab_us-gaap_FairValueDisclosuresAbstract_F62723627AFCEEB182F2AB31D4ED7A76_label_en-US" xlink:label="lab_us-gaap_FairValueDisclosuresAbstract_F62723627AFCEEB182F2AB31D4ED7A76" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Disclosures [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueDisclosuresAbstract" xlink:label="loc_us-gaap_FairValueDisclosuresAbstract_F62723627AFCEEB182F2AB31D4ED7A76" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueDisclosuresAbstract_F62723627AFCEEB182F2AB31D4ED7A76" xlink:to="lab_us-gaap_FairValueDisclosuresAbstract_F62723627AFCEEB182F2AB31D4ED7A76" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_B6327D93902966019603AB31D4ED91B0_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_B6327D93902966019603AB31D4ED91B0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation [Table]</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_B6327D93902966019603AB31D4ED91B0_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_B6327D93902966019603AB31D4ED91B0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable" xlink:label="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_B6327D93902966019603AB31D4ED91B0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_B6327D93902966019603AB31D4ED91B0" xlink:to="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTable_B6327D93902966019603AB31D4ED91B0" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByAssetClassAxis_32CB5D3B6676AD862451AB31D4EDA774_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByAssetClassAxis_32CB5D3B6676AD862451AB31D4EDA774" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Asset Class [Axis]</link:label>
    <link:label id="lab_us-gaap_FairValueByAssetClassAxis_32CB5D3B6676AD862451AB31D4EDA774_label_en-US" xlink:label="lab_us-gaap_FairValueByAssetClassAxis_32CB5D3B6676AD862451AB31D4EDA774" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Asset Class [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueByAssetClassAxis" xlink:label="loc_us-gaap_FairValueByAssetClassAxis_32CB5D3B6676AD862451AB31D4EDA774" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByAssetClassAxis_32CB5D3B6676AD862451AB31D4EDA774" xlink:to="lab_us-gaap_FairValueByAssetClassAxis_32CB5D3B6676AD862451AB31D4EDA774" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain_4020DE7C239B7636BDFCAB31D4ED3032_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain_4020DE7C239B7636BDFCAB31D4ED3032" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Asset Class [Domain]</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain_4020DE7C239B7636BDFCAB31D4ED3032_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain_4020DE7C239B7636BDFCAB31D4ED3032" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Asset Class [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain" xlink:label="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain_4020DE7C239B7636BDFCAB31D4ED3032" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain_4020DE7C239B7636BDFCAB31D4ED3032" xlink:to="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationByAssetClassDomain_4020DE7C239B7636BDFCAB31D4ED3032" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableforsaleSecuritiesMember_2B3E80EE3887F79BC3E2AB31D4ED606B_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableforsaleSecuritiesMember_2B3E80EE3887F79BC3E2AB31D4ED606B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total investment securities available for sale</link:label>
    <link:label id="lab_us-gaap_AvailableforsaleSecuritiesMember_2B3E80EE3887F79BC3E2AB31D4ED606B_label_en-US" xlink:label="lab_us-gaap_AvailableforsaleSecuritiesMember_2B3E80EE3887F79BC3E2AB31D4ED606B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableforsaleSecuritiesMember" xlink:label="loc_us-gaap_AvailableforsaleSecuritiesMember_2B3E80EE3887F79BC3E2AB31D4ED606B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableforsaleSecuritiesMember_2B3E80EE3887F79BC3E2AB31D4ED606B" xlink:to="lab_us-gaap_AvailableforsaleSecuritiesMember_2B3E80EE3887F79BC3E2AB31D4ED606B" xlink:type="arc" />
    <link:label id="lab_asb_DerivativesMember_04791421C5D28586EAFAAB31D4ED399C_terseLabel_en-US" xlink:label="lab_asb_DerivativesMember_04791421C5D28586EAFAAB31D4ED399C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative Financial Instruments</link:label>
    <link:label id="lab_asb_DerivativesMember_04791421C5D28586EAFAAB31D4ED399C_label_en-US" xlink:label="lab_asb_DerivativesMember_04791421C5D28586EAFAAB31D4ED399C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivatives [Member]</link:label>
    <link:label id="lab_asb_DerivativesMember_04791421C5D28586EAFAAB31D4ED399C_documentation_en-US" xlink:label="lab_asb_DerivativesMember_04791421C5D28586EAFAAB31D4ED399C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Derivatives.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_DerivativesMember" xlink:label="loc_asb_DerivativesMember_04791421C5D28586EAFAAB31D4ED399C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_DerivativesMember_04791421C5D28586EAFAAB31D4ED399C" xlink:to="lab_asb_DerivativesMember_04791421C5D28586EAFAAB31D4ED399C" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_C5E996BCDCD6FE731208AB31D4EDFBFC_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_C5E996BCDCD6FE731208AB31D4EDFBFC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_C5E996BCDCD6FE731208AB31D4EDFBFC_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_C5E996BCDCD6FE731208AB31D4EDFBFC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems" xlink:label="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_C5E996BCDCD6FE731208AB31D4EDFBFC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_C5E996BCDCD6FE731208AB31D4EDFBFC" xlink:to="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationLineItems_C5E996BCDCD6FE731208AB31D4EDFBFC" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_2E41AAB375C441CEE0FDAB31D4ED0148_verboseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_2E41AAB375C441CEE0FDAB31D4ED0148" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Assets and Liabilities Measured at Fair Value Using Significant Unobservable Inputs (Level 3)</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_2E41AAB375C441CEE0FDAB31D4ED0148_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_2E41AAB375C441CEE0FDAB31D4ED0148" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation, Calculation [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward" xlink:label="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_2E41AAB375C441CEE0FDAB31D4ED0148" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_2E41AAB375C441CEE0FDAB31D4ED0148" xlink:to="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationCalculationRollForward_2E41AAB375C441CEE0FDAB31D4ED0148" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_DA07A816093F0F082F37AB31D4ED2246_periodStartLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_DA07A816093F0F082F37AB31D4ED2246" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Beginning Balance</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_DA07A816093F0F082F37AB31D4ED2246_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_DA07A816093F0F082F37AB31D4ED2246" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Asset Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_DA07A816093F0F082F37AB31D4ED2246" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_DA07A816093F0F082F37AB31D4ED2246" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_DA07A816093F0F082F37AB31D4ED2246" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersOutOfLevel3_A2A7527A9CEBC50D7D51AB31D4ED1DD6_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersOutOfLevel3_A2A7527A9CEBC50D7D51AB31D4ED1DD6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Asset, Transfers out of Level 3</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersOutOfLevel3_A2A7527A9CEBC50D7D51AB31D4ED1DD6_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersOutOfLevel3_A2A7527A9CEBC50D7D51AB31D4ED1DD6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Asset, Transfers out of Level 3</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersOutOfLevel3" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersOutOfLevel3_A2A7527A9CEBC50D7D51AB31D4ED1DD6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersOutOfLevel3_A2A7527A9CEBC50D7D51AB31D4ED1DD6" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetTransfersOutOfLevel3_A2A7527A9CEBC50D7D51AB31D4ED1DD6" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_2001796F6D9501C2AE8EAB31D4ED122D_periodEndLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_2001796F6D9501C2AE8EAB31D4ED122D" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Ending Balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue" xlink:label="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_2001796F6D9501C2AE8EAB31D4ED122D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_2001796F6D9501C2AE8EAB31D4ED122D" xlink:to="lab_us-gaap_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetValue_2001796F6D9501C2AE8EAB31D4ED122D" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisUnobservableInputReconciliationRollForward_C9A5ECFF795EFA9AEC65AB31D4EDFCF8_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisUnobservableInputReconciliationRollForward_C9A5ECFF795EFA9AEC65AB31D4EDFCF8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Net Derivative Asset (Liability) Measured on Recurring Basis, Unobservable Input Reconciliation [Roll Forward]</link:label>
    <link:label id="lab_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisUnobservableInputReconciliationRollForward_C9A5ECFF795EFA9AEC65AB31D4EDFCF8_label_en-US" xlink:label="lab_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisUnobservableInputReconciliationRollForward_C9A5ECFF795EFA9AEC65AB31D4EDFCF8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Net Derivative Asset (Liability) Measured on Recurring Basis, Unobservable Input Reconciliation [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisUnobservableInputReconciliationRollForward" xlink:label="loc_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisUnobservableInputReconciliationRollForward_C9A5ECFF795EFA9AEC65AB31D4EDFCF8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisUnobservableInputReconciliationRollForward_C9A5ECFF795EFA9AEC65AB31D4EDFCF8" xlink:to="lab_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisUnobservableInputReconciliationRollForward_C9A5ECFF795EFA9AEC65AB31D4EDFCF8" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisWithUnobservableInputs_47F2A073A33A8B94A1A6AB31D4ED1AF2_periodStartLabel_en-US" xlink:label="lab_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisWithUnobservableInputs_47F2A073A33A8B94A1A6AB31D4ED1AF2" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Beginning Balance</link:label>
    <link:label id="lab_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisWithUnobservableInputs_47F2A073A33A8B94A1A6AB31D4ED1AF2_label_en-US" xlink:label="lab_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisWithUnobservableInputs_47F2A073A33A8B94A1A6AB31D4ED1AF2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Net Derivative Asset (Liability) Measured on Recurring Basis with Unobservable Inputs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisWithUnobservableInputs" xlink:label="loc_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisWithUnobservableInputs_47F2A073A33A8B94A1A6AB31D4ED1AF2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisWithUnobservableInputs_47F2A073A33A8B94A1A6AB31D4ED1AF2" xlink:to="lab_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisWithUnobservableInputs_47F2A073A33A8B94A1A6AB31D4ED1AF2" xlink:type="arc" />
    <link:label id="lab_asb_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetNetMortgageDerivativeGainLossIncludedInEarnings_F8C8B8FED1F84F8E1BE1AB31D4ED6AFB_negatedLabel_en-US" xlink:label="lab_asb_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetNetMortgageDerivativeGainLossIncludedInEarnings_F8C8B8FED1F84F8E1BE1AB31D4ED6AFB" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Mortgage derivative loss</link:label>
    <link:label id="lab_asb_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetNetMortgageDerivativeGainLossIncludedInEarnings_F8C8B8FED1F84F8E1BE1AB31D4ED6AFB_label_en-US" xlink:label="lab_asb_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetNetMortgageDerivativeGainLossIncludedInEarnings_F8C8B8FED1F84F8E1BE1AB31D4ED6AFB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Measurement With Unobservable Inputs Reconciliation Recurring Basis Asset Net Mortgage Derivative Gain (Loss) Included In Earnings</link:label>
    <link:label id="lab_asb_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetNetMortgageDerivativeGainLossIncludedInEarnings_F8C8B8FED1F84F8E1BE1AB31D4ED6AFB_documentation_en-US" xlink:label="lab_asb_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetNetMortgageDerivativeGainLossIncludedInEarnings_F8C8B8FED1F84F8E1BE1AB31D4ED6AFB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Fair Value Measurement With Unobservable Inputs Reconciliation Recurring Basis Asset Net Mortgage Derivative Gain (Loss) Included In Earnings.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetNetMortgageDerivativeGainLossIncludedInEarnings" xlink:label="loc_asb_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetNetMortgageDerivativeGainLossIncludedInEarnings_F8C8B8FED1F84F8E1BE1AB31D4ED6AFB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetNetMortgageDerivativeGainLossIncludedInEarnings_F8C8B8FED1F84F8E1BE1AB31D4ED6AFB" xlink:to="lab_asb_FairValueMeasurementWithUnobservableInputsReconciliationRecurringBasisAssetNetMortgageDerivativeGainLossIncludedInEarnings_F8C8B8FED1F84F8E1BE1AB31D4ED6AFB" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisWithUnobservableInputs_2D5553F1AFBFA4F38AF3AB31D4EDE243_periodEndLabel_en-US" xlink:label="lab_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisWithUnobservableInputs_2D5553F1AFBFA4F38AF3AB31D4EDE243" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Ending Balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisWithUnobservableInputs" xlink:label="loc_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisWithUnobservableInputs_2D5553F1AFBFA4F38AF3AB31D4EDE243" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisWithUnobservableInputs_2D5553F1AFBFA4F38AF3AB31D4EDE243" xlink:to="lab_us-gaap_FairValueNetDerivativeAssetLiabilityMeasuredOnRecurringBasisWithUnobservableInputs_2D5553F1AFBFA4F38AF3AB31D4EDE243" xlink:type="arc" />
    <link:label id="lab_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_B5C12AB23B486D663CCD24DA985BADE7_label_en-US" xlink:label="lab_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_B5C12AB23B486D663CCD24DA985BADE7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Organization, Consolidation and Presentation of Financial Statements [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract" xlink:label="loc_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_B5C12AB23B486D663CCD24DA985BADE7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_B5C12AB23B486D663CCD24DA985BADE7" xlink:to="lab_us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstract_B5C12AB23B486D663CCD24DA985BADE7" xlink:type="arc" />
    <link:label id="lab_us-gaap_BasisOfAccountingPolicyPolicyTextBlock_A5B611E63AAC96387A3A24DA985B21AF_terseLabel_en-US" xlink:label="lab_us-gaap_BasisOfAccountingPolicyPolicyTextBlock_A5B611E63AAC96387A3A24DA985B21AF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Basis of Presentation</link:label>
    <link:label id="lab_us-gaap_BasisOfAccountingPolicyPolicyTextBlock_A5B611E63AAC96387A3A24DA985B21AF_label_en-US" xlink:label="lab_us-gaap_BasisOfAccountingPolicyPolicyTextBlock_A5B611E63AAC96387A3A24DA985B21AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Basis of Accounting, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BasisOfAccountingPolicyPolicyTextBlock" xlink:label="loc_us-gaap_BasisOfAccountingPolicyPolicyTextBlock_A5B611E63AAC96387A3A24DA985B21AF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BasisOfAccountingPolicyPolicyTextBlock_A5B611E63AAC96387A3A24DA985B21AF" xlink:to="lab_us-gaap_BasisOfAccountingPolicyPolicyTextBlock_A5B611E63AAC96387A3A24DA985B21AF" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_FE4AEB8AE622FA1B6C28A199710BF051_label_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_FE4AEB8AE622FA1B6C28A199710BF051" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill and Intangible Assets Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract" xlink:label="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_FE4AEB8AE622FA1B6C28A199710BF051" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_FE4AEB8AE622FA1B6C28A199710BF051" xlink:to="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureAbstract_FE4AEB8AE622FA1B6C28A199710BF051" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_B08C49F0CE5FEA5578F1A199710B8F39_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_B08C49F0CE5FEA5578F1A199710B8F39" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summary of core deposit intangibles and other intangibles</link:label>
    <link:label id="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_B08C49F0CE5FEA5578F1A199710B8F39_label_en-US" xlink:label="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_B08C49F0CE5FEA5578F1A199710B8F39" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Finite-Lived Intangible Assets [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_B08C49F0CE5FEA5578F1A199710B8F39" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_B08C49F0CE5FEA5578F1A199710B8F39" xlink:to="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTableTextBlock_B08C49F0CE5FEA5578F1A199710B8F39" xlink:type="arc" />
    <link:label id="lab_asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceTableTextBlock_C8C403EB8D2EF510AAEFA199710B5120_verboseLabel_en-US" xlink:label="lab_asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceTableTextBlock_C8C403EB8D2EF510AAEFA199710B5120" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summary of changes in balance of mortgage servicing rights asset and mortgage servicing rights valuation allowance</link:label>
    <link:label id="lab_asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceTableTextBlock_C8C403EB8D2EF510AAEFA199710B5120_label_en-US" xlink:label="lab_asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceTableTextBlock_C8C403EB8D2EF510AAEFA199710B5120" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Summary Of Changes In Balance Of Mortgage Servicing Rights Asset And Mortgage Servicing Rights Valuation Allowance [Table Text Block]</link:label>
    <link:label id="lab_asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceTableTextBlock_C8C403EB8D2EF510AAEFA199710B5120_documentation_en-US" xlink:label="lab_asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceTableTextBlock_C8C403EB8D2EF510AAEFA199710B5120" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Summary of changes in balance of mortgage servicing rights asset and mortgage servicing rights valuation allowance.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceTableTextBlock" xlink:label="loc_asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceTableTextBlock_C8C403EB8D2EF510AAEFA199710B5120" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceTableTextBlock_C8C403EB8D2EF510AAEFA199710B5120" xlink:to="lab_asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceTableTextBlock_C8C403EB8D2EF510AAEFA199710B5120" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_8A792B1818FE9F430279A199710B8918_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_8A792B1818FE9F430279A199710B8918" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summary of estimated future amortization expense</link:label>
    <link:label id="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_8A792B1818FE9F430279A199710B8918_label_en-US" xlink:label="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_8A792B1818FE9F430279A199710B8918" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Finite-Lived Intangible Assets, Future Amortization Expense [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock" xlink:label="loc_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_8A792B1818FE9F430279A199710B8918" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_8A792B1818FE9F430279A199710B8918" xlink:to="lab_us-gaap_ScheduleofFiniteLivedIntangibleAssetsFutureAmortizationExpenseTableTextBlock_8A792B1818FE9F430279A199710B8918" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_91C7A3DEC2C2BC95F31AA1C458AB2B28_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_91C7A3DEC2C2BC95F31AA1C458AB2B28" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Business Acquisitions, by Acquisition [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_91C7A3DEC2C2BC95F31AA1C458AB2B28_label_en-US" xlink:label="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_91C7A3DEC2C2BC95F31AA1C458AB2B28" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Business Acquisitions, by Acquisition [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable" xlink:label="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_91C7A3DEC2C2BC95F31AA1C458AB2B28" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_91C7A3DEC2C2BC95F31AA1C458AB2B28" xlink:to="lab_us-gaap_ScheduleOfBusinessAcquisitionsByAcquisitionTable_91C7A3DEC2C2BC95F31AA1C458AB2B28" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_3F6461E5216AEF876E16A1C458ABCDC8_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_3F6461E5216AEF876E16A1C458ABCDC8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets by Major Class [Axis]</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_3F6461E5216AEF876E16A1C458ABCDC8_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_3F6461E5216AEF876E16A1C458ABCDC8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets by Major Class [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_3F6461E5216AEF876E16A1C458ABCDC8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_3F6461E5216AEF876E16A1C458ABCDC8" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis_3F6461E5216AEF876E16A1C458ABCDC8" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_FDD517E3DA4D5B1FCF2AA1C458AB5ADB_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_FDD517E3DA4D5B1FCF2AA1C458AB5ADB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Major Class Name [Domain]</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_FDD517E3DA4D5B1FCF2AA1C458AB5ADB_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_FDD517E3DA4D5B1FCF2AA1C458AB5ADB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Major Class Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_FDD517E3DA4D5B1FCF2AA1C458AB5ADB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_FDD517E3DA4D5B1FCF2AA1C458AB5ADB" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsMajorClassNameDomain_FDD517E3DA4D5B1FCF2AA1C458AB5ADB" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionAxis_95EE1C9335FA9A3CD6B8A1C458ABFA92_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionAxis_95EE1C9335FA9A3CD6B8A1C458ABFA92" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Business Acquisition [Axis]</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionAxis_95EE1C9335FA9A3CD6B8A1C458ABFA92_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionAxis_95EE1C9335FA9A3CD6B8A1C458ABFA92" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionAxis" xlink:label="loc_us-gaap_BusinessAcquisitionAxis_95EE1C9335FA9A3CD6B8A1C458ABFA92" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionAxis_95EE1C9335FA9A3CD6B8A1C458ABFA92" xlink:to="lab_us-gaap_BusinessAcquisitionAxis_95EE1C9335FA9A3CD6B8A1C458ABFA92" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionAcquireeDomain_D3A7D07F86716F78552BA1C458AB0C7B_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionAcquireeDomain_D3A7D07F86716F78552BA1C458AB0C7B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Business Acquisition, Acquiree [Domain]</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionAcquireeDomain_D3A7D07F86716F78552BA1C458AB0C7B_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionAcquireeDomain_D3A7D07F86716F78552BA1C458AB0C7B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition, Acquiree [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionAcquireeDomain" xlink:label="loc_us-gaap_BusinessAcquisitionAcquireeDomain_D3A7D07F86716F78552BA1C458AB0C7B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionAcquireeDomain_D3A7D07F86716F78552BA1C458AB0C7B" xlink:to="lab_us-gaap_BusinessAcquisitionAcquireeDomain_D3A7D07F86716F78552BA1C458AB0C7B" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessAcquisitionLineItems_0B97C79051ED9949E6AFA1C458AB8E74_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionLineItems_0B97C79051ED9949E6AFA1C458AB8E74" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Business Acquisition [Line Items]</link:label>
    <link:label id="lab_us-gaap_BusinessAcquisitionLineItems_0B97C79051ED9949E6AFA1C458AB8E74_label_en-US" xlink:label="lab_us-gaap_BusinessAcquisitionLineItems_0B97C79051ED9949E6AFA1C458AB8E74" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Acquisition [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessAcquisitionLineItems" xlink:label="loc_us-gaap_BusinessAcquisitionLineItems_0B97C79051ED9949E6AFA1C458AB8E74" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessAcquisitionLineItems_0B97C79051ED9949E6AFA1C458AB8E74" xlink:to="lab_us-gaap_BusinessAcquisitionLineItems_0B97C79051ED9949E6AFA1C458AB8E74" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillAcquiredDuringPeriod_54A108A7844D63E5E9F6A1C458AB01C5_terseLabel_en-US" xlink:label="lab_us-gaap_GoodwillAcquiredDuringPeriod_54A108A7844D63E5E9F6A1C458AB01C5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Goodwill acquired during period</link:label>
    <link:label id="lab_us-gaap_GoodwillAcquiredDuringPeriod_54A108A7844D63E5E9F6A1C458AB01C5_label_en-US" xlink:label="lab_us-gaap_GoodwillAcquiredDuringPeriod_54A108A7844D63E5E9F6A1C458AB01C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill, Acquired During Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillAcquiredDuringPeriod" xlink:label="loc_us-gaap_GoodwillAcquiredDuringPeriod_54A108A7844D63E5E9F6A1C458AB01C5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillAcquiredDuringPeriod_54A108A7844D63E5E9F6A1C458AB01C5" xlink:to="lab_us-gaap_GoodwillAcquiredDuringPeriod_54A108A7844D63E5E9F6A1C458AB01C5" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinitelivedIntangibleAssetsAcquired1_32D942B4300C78AB151DA1C458ABAAC1_verboseLabel_en-US" xlink:label="lab_us-gaap_FinitelivedIntangibleAssetsAcquired1_32D942B4300C78AB151DA1C458ABAAC1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Additions to finite-lived intangible assets</link:label>
    <link:label id="lab_us-gaap_FinitelivedIntangibleAssetsAcquired1_32D942B4300C78AB151DA1C458ABAAC1_label_en-US" xlink:label="lab_us-gaap_FinitelivedIntangibleAssetsAcquired1_32D942B4300C78AB151DA1C458ABAAC1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-lived Intangible Assets Acquired</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinitelivedIntangibleAssetsAcquired1" xlink:label="loc_us-gaap_FinitelivedIntangibleAssetsAcquired1_32D942B4300C78AB151DA1C458ABAAC1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinitelivedIntangibleAssetsAcquired1_32D942B4300C78AB151DA1C458ABAAC1" xlink:to="lab_us-gaap_FinitelivedIntangibleAssetsAcquired1_32D942B4300C78AB151DA1C458ABAAC1" xlink:type="arc" />
    <link:label id="lab_asb_NumberofAcquisitions_7DFA0B2543B1A3679078A1C458AB3128_terseLabel_en-US" xlink:label="lab_asb_NumberofAcquisitions_7DFA0B2543B1A3679078A1C458AB3128" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of Acquisitions</link:label>
    <link:label id="lab_asb_NumberofAcquisitions_7DFA0B2543B1A3679078A1C458AB3128_label_en-US" xlink:label="lab_asb_NumberofAcquisitions_7DFA0B2543B1A3679078A1C458AB3128" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number of Acquisitions</link:label>
    <link:label id="lab_asb_NumberofAcquisitions_7DFA0B2543B1A3679078A1C458AB3128_documentation_en-US" xlink:label="lab_asb_NumberofAcquisitions_7DFA0B2543B1A3679078A1C458AB3128" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Number of Acquisitions</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_NumberofAcquisitions" xlink:label="loc_asb_NumberofAcquisitions_7DFA0B2543B1A3679078A1C458AB3128" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_NumberofAcquisitions_7DFA0B2543B1A3679078A1C458AB3128" xlink:to="lab_asb_NumberofAcquisitions_7DFA0B2543B1A3679078A1C458AB3128" xlink:type="arc" />
    <link:label id="lab_us-gaap_Goodwill_35264AE47A545E73925DA1C458ABC2A8_verboseLabel_en-US" xlink:label="lab_us-gaap_Goodwill_35264AE47A545E73925DA1C458ABC2A8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:label id="lab_us-gaap_Goodwill_35264AE47A545E73925DA1C458ABC2A8_label_en-US" xlink:label="lab_us-gaap_Goodwill_35264AE47A545E73925DA1C458ABC2A8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Goodwill" xlink:label="loc_us-gaap_Goodwill_35264AE47A545E73925DA1C458ABC2A8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Goodwill_35264AE47A545E73925DA1C458ABC2A8" xlink:to="lab_us-gaap_Goodwill_35264AE47A545E73925DA1C458ABC2A8" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_6FDB51C74703F45F1610AB28927F6FE5_label_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_6FDB51C74703F45F1610AB28927F6FE5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commitments and Contingencies Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureAbstract" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_6FDB51C74703F45F1610AB28927F6FE5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_6FDB51C74703F45F1610AB28927F6FE5" xlink:to="lab_us-gaap_CommitmentsAndContingenciesDisclosureAbstract_6FDB51C74703F45F1610AB28927F6FE5" xlink:type="arc" />
    <link:label id="lab_asb_LendingRelatedAndOtherCommitmentsTableTextBlock_99EB9CA770993F5F0432AB28927F3F88_verboseLabel_en-US" xlink:label="lab_asb_LendingRelatedAndOtherCommitmentsTableTextBlock_99EB9CA770993F5F0432AB28927F3F88" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summary of lending-related and other commitments</link:label>
    <link:label id="lab_asb_LendingRelatedAndOtherCommitmentsTableTextBlock_99EB9CA770993F5F0432AB28927F3F88_label_en-US" xlink:label="lab_asb_LendingRelatedAndOtherCommitmentsTableTextBlock_99EB9CA770993F5F0432AB28927F3F88" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Lending Related And Other Commitments [Table Text Block]</link:label>
    <link:label id="lab_asb_LendingRelatedAndOtherCommitmentsTableTextBlock_99EB9CA770993F5F0432AB28927F3F88_documentation_en-US" xlink:label="lab_asb_LendingRelatedAndOtherCommitmentsTableTextBlock_99EB9CA770993F5F0432AB28927F3F88" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Lending related and other commitments.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_LendingRelatedAndOtherCommitmentsTableTextBlock" xlink:label="loc_asb_LendingRelatedAndOtherCommitmentsTableTextBlock_99EB9CA770993F5F0432AB28927F3F88" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LendingRelatedAndOtherCommitmentsTableTextBlock_99EB9CA770993F5F0432AB28927F3F88" xlink:to="lab_asb_LendingRelatedAndOtherCommitmentsTableTextBlock_99EB9CA770993F5F0432AB28927F3F88" xlink:type="arc" />
    <link:label id="lab_asb_ScheduleofRepresentationandWarrantyReserveTableTextBlock_090BFCBFB386195975B6AB28927F5FB9_verboseLabel_en-US" xlink:label="lab_asb_ScheduleofRepresentationandWarrantyReserveTableTextBlock_090BFCBFB386195975B6AB28927F5FB9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summary of changes in the residential mortgage repurchase reserve</link:label>
    <link:label id="lab_asb_ScheduleofRepresentationandWarrantyReserveTableTextBlock_090BFCBFB386195975B6AB28927F5FB9_label_en-US" xlink:label="lab_asb_ScheduleofRepresentationandWarrantyReserveTableTextBlock_090BFCBFB386195975B6AB28927F5FB9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Representation and Warranty Reserve [Table Text Block]</link:label>
    <link:label id="lab_asb_ScheduleofRepresentationandWarrantyReserveTableTextBlock_090BFCBFB386195975B6AB28927F5FB9_documentation_en-US" xlink:label="lab_asb_ScheduleofRepresentationandWarrantyReserveTableTextBlock_090BFCBFB386195975B6AB28927F5FB9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Schedule of Representation and Warranty Reserve [Table Text Block]</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ScheduleofRepresentationandWarrantyReserveTableTextBlock" xlink:label="loc_asb_ScheduleofRepresentationandWarrantyReserveTableTextBlock_090BFCBFB386195975B6AB28927F5FB9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ScheduleofRepresentationandWarrantyReserveTableTextBlock_090BFCBFB386195975B6AB28927F5FB9" xlink:to="lab_asb_ScheduleofRepresentationandWarrantyReserveTableTextBlock_090BFCBFB386195975B6AB28927F5FB9" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_6E76312959C7978582C6AB31D403E0B6_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_6E76312959C7978582C6AB31D403E0B6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Measurements, Recurring and Nonrecurring [Table]</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_6E76312959C7978582C6AB31D403E0B6_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_6E76312959C7978582C6AB31D403E0B6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Measurements, Recurring and Nonrecurring [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_6E76312959C7978582C6AB31D403E0B6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_6E76312959C7978582C6AB31D403E0B6" xlink:to="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisTable_6E76312959C7978582C6AB31D403E0B6" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByMeasurementFrequencyAxis_03555CDF8FBDD1DC8098AB31D4038EE1_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByMeasurementFrequencyAxis_03555CDF8FBDD1DC8098AB31D4038EE1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Measurement Frequency [Axis]</link:label>
    <link:label id="lab_us-gaap_FairValueByMeasurementFrequencyAxis_03555CDF8FBDD1DC8098AB31D4038EE1_label_en-US" xlink:label="lab_us-gaap_FairValueByMeasurementFrequencyAxis_03555CDF8FBDD1DC8098AB31D4038EE1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Measurement Frequency [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueByMeasurementFrequencyAxis" xlink:label="loc_us-gaap_FairValueByMeasurementFrequencyAxis_03555CDF8FBDD1DC8098AB31D4038EE1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByMeasurementFrequencyAxis_03555CDF8FBDD1DC8098AB31D4038EE1" xlink:to="lab_us-gaap_FairValueByMeasurementFrequencyAxis_03555CDF8FBDD1DC8098AB31D4038EE1" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementFrequencyDomain_7EBFB6B6A21952E416BFAB31D4033037_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementFrequencyDomain_7EBFB6B6A21952E416BFAB31D4033037" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement Frequency [Domain]</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementFrequencyDomain_7EBFB6B6A21952E416BFAB31D4033037_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementFrequencyDomain_7EBFB6B6A21952E416BFAB31D4033037" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurement Frequency [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementFrequencyDomain" xlink:label="loc_us-gaap_FairValueMeasurementFrequencyDomain_7EBFB6B6A21952E416BFAB31D4033037" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementFrequencyDomain_7EBFB6B6A21952E416BFAB31D4033037" xlink:to="lab_us-gaap_FairValueMeasurementFrequencyDomain_7EBFB6B6A21952E416BFAB31D4033037" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementsRecurringMember_5E7B38112C06071FA404AB31D40347A8_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsRecurringMember_5E7B38112C06071FA404AB31D40347A8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Measurements, Recurring</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementsRecurringMember_5E7B38112C06071FA404AB31D40347A8_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsRecurringMember_5E7B38112C06071FA404AB31D40347A8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurements, Recurring [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementsRecurringMember" xlink:label="loc_us-gaap_FairValueMeasurementsRecurringMember_5E7B38112C06071FA404AB31D40347A8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementsRecurringMember_5E7B38112C06071FA404AB31D40347A8" xlink:to="lab_us-gaap_FairValueMeasurementsRecurringMember_5E7B38112C06071FA404AB31D40347A8" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_90B31ACB0D2DBFB0C23FAB31D4033BD8_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_90B31ACB0D2DBFB0C23FAB31D4033BD8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Hierarchy [Axis]</link:label>
    <link:label id="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_90B31ACB0D2DBFB0C23FAB31D4033BD8_label_en-US" xlink:label="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_90B31ACB0D2DBFB0C23FAB31D4033BD8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Hierarchy [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueByFairValueHierarchyLevelAxis" xlink:label="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_90B31ACB0D2DBFB0C23FAB31D4033BD8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByFairValueHierarchyLevelAxis_90B31ACB0D2DBFB0C23FAB31D4033BD8" xlink:to="lab_us-gaap_FairValueByFairValueHierarchyLevelAxis_90B31ACB0D2DBFB0C23FAB31D4033BD8" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_920AAF9B1C538316AB23AB31D403E59E_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_920AAF9B1C538316AB23AB31D403E59E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Hierarchy [Domain]</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_920AAF9B1C538316AB23AB31D403E59E_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_920AAF9B1C538316AB23AB31D403E59E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Hierarchy [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementsFairValueHierarchyDomain" xlink:label="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_920AAF9B1C538316AB23AB31D403E59E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_920AAF9B1C538316AB23AB31D403E59E" xlink:to="lab_us-gaap_FairValueMeasurementsFairValueHierarchyDomain_920AAF9B1C538316AB23AB31D403E59E" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLevel1Member_FB5D2E33C8BD148A46BFAB31D4039349_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel1Member_FB5D2E33C8BD148A46BFAB31D4039349" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 1</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLevel1Member_FB5D2E33C8BD148A46BFAB31D4039349_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel1Member_FB5D2E33C8BD148A46BFAB31D4039349" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 1 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueInputsLevel1Member" xlink:label="loc_us-gaap_FairValueInputsLevel1Member_FB5D2E33C8BD148A46BFAB31D4039349" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsLevel1Member_FB5D2E33C8BD148A46BFAB31D4039349" xlink:to="lab_us-gaap_FairValueInputsLevel1Member_FB5D2E33C8BD148A46BFAB31D4039349" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLevel2Member_00EEAE494A2F23B462C5AB31D403FE2C_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel2Member_00EEAE494A2F23B462C5AB31D403FE2C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 2</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLevel2Member_00EEAE494A2F23B462C5AB31D403FE2C_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel2Member_00EEAE494A2F23B462C5AB31D403FE2C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 2 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueInputsLevel2Member" xlink:label="loc_us-gaap_FairValueInputsLevel2Member_00EEAE494A2F23B462C5AB31D403FE2C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsLevel2Member_00EEAE494A2F23B462C5AB31D403FE2C" xlink:to="lab_us-gaap_FairValueInputsLevel2Member_00EEAE494A2F23B462C5AB31D403FE2C" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsLevel3Member_566352C444BDB949E606AB31D403C182_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel3Member_566352C444BDB949E606AB31D403C182" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 3</link:label>
    <link:label id="lab_us-gaap_FairValueInputsLevel3Member_566352C444BDB949E606AB31D403C182_label_en-US" xlink:label="lab_us-gaap_FairValueInputsLevel3Member_566352C444BDB949E606AB31D403C182" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Inputs, Level 3 [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueInputsLevel3Member" xlink:label="loc_us-gaap_FairValueInputsLevel3Member_566352C444BDB949E606AB31D403C182" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsLevel3Member_566352C444BDB949E606AB31D403C182" xlink:to="lab_us-gaap_FairValueInputsLevel3Member_566352C444BDB949E606AB31D403C182" xlink:type="arc" />
    <link:label id="lab_us-gaap_USTreasurySecuritiesMember_05A206D7308994D92A13AB31D4031ECF_terseLabel_en-US" xlink:label="lab_us-gaap_USTreasurySecuritiesMember_05A206D7308994D92A13AB31D4031ECF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">US Treasury Securities</link:label>
    <link:label id="lab_us-gaap_USTreasurySecuritiesMember_05A206D7308994D92A13AB31D4031ECF_label_en-US" xlink:label="lab_us-gaap_USTreasurySecuritiesMember_05A206D7308994D92A13AB31D4031ECF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">US Treasury Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_USTreasurySecuritiesMember" xlink:label="loc_us-gaap_USTreasurySecuritiesMember_05A206D7308994D92A13AB31D4031ECF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_USTreasurySecuritiesMember_05A206D7308994D92A13AB31D4031ECF" xlink:to="lab_us-gaap_USTreasurySecuritiesMember_05A206D7308994D92A13AB31D4031ECF" xlink:type="arc" />
    <link:label id="lab_us-gaap_MortgageBackedSecuritiesIssuedByUSGovernmentSponsoredEnterprisesMember_C00D8D537450BAA121D9AB31D4036FE2_verboseLabel_en-US" xlink:label="lab_us-gaap_MortgageBackedSecuritiesIssuedByUSGovernmentSponsoredEnterprisesMember_C00D8D537450BAA121D9AB31D4036FE2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">FNMA / FHLMC</link:label>
    <link:label id="lab_us-gaap_MortgageBackedSecuritiesIssuedByUSGovernmentSponsoredEnterprisesMember_C00D8D537450BAA121D9AB31D4036FE2_label_en-US" xlink:label="lab_us-gaap_MortgageBackedSecuritiesIssuedByUSGovernmentSponsoredEnterprisesMember_C00D8D537450BAA121D9AB31D4036FE2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mortgage-backed Securities, Issued by US Government Sponsored Enterprises [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MortgageBackedSecuritiesIssuedByUSGovernmentSponsoredEnterprisesMember" xlink:label="loc_us-gaap_MortgageBackedSecuritiesIssuedByUSGovernmentSponsoredEnterprisesMember_C00D8D537450BAA121D9AB31D4036FE2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MortgageBackedSecuritiesIssuedByUSGovernmentSponsoredEnterprisesMember_C00D8D537450BAA121D9AB31D4036FE2" xlink:to="lab_us-gaap_MortgageBackedSecuritiesIssuedByUSGovernmentSponsoredEnterprisesMember_C00D8D537450BAA121D9AB31D4036FE2" xlink:type="arc" />
    <link:label id="lab_asb_GinnieMaeMember_3E861FBCDB3B44AF2C90AB31D4039F3A_terseLabel_en-US" xlink:label="lab_asb_GinnieMaeMember_3E861FBCDB3B44AF2C90AB31D4039F3A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">GNMA</link:label>
    <link:label id="lab_asb_GinnieMaeMember_3E861FBCDB3B44AF2C90AB31D4039F3A_label_en-US" xlink:label="lab_asb_GinnieMaeMember_3E861FBCDB3B44AF2C90AB31D4039F3A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Ginnie Mae [Member]</link:label>
    <link:label id="lab_asb_GinnieMaeMember_3E861FBCDB3B44AF2C90AB31D4039F3A_documentation_en-US" xlink:label="lab_asb_GinnieMaeMember_3E861FBCDB3B44AF2C90AB31D4039F3A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Ginnie Mae [Member]</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_GinnieMaeMember" xlink:label="loc_asb_GinnieMaeMember_3E861FBCDB3B44AF2C90AB31D4039F3A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_GinnieMaeMember_3E861FBCDB3B44AF2C90AB31D4039F3A" xlink:to="lab_asb_GinnieMaeMember_3E861FBCDB3B44AF2C90AB31D4039F3A" xlink:type="arc" />
    <link:label id="lab_us-gaap_MortgageBackedSecuritiesIssuedByPrivateEnterprisesMember_E3CDD17AC1DA1C7D723EAB31D4035213_verboseLabel_en-US" xlink:label="lab_us-gaap_MortgageBackedSecuritiesIssuedByPrivateEnterprisesMember_E3CDD17AC1DA1C7D723EAB31D4035213" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Private Label</link:label>
    <link:label id="lab_us-gaap_MortgageBackedSecuritiesIssuedByPrivateEnterprisesMember_E3CDD17AC1DA1C7D723EAB31D4035213_label_en-US" xlink:label="lab_us-gaap_MortgageBackedSecuritiesIssuedByPrivateEnterprisesMember_E3CDD17AC1DA1C7D723EAB31D4035213" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mortgage-backed Securities, Issued by Private Enterprises [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MortgageBackedSecuritiesIssuedByPrivateEnterprisesMember" xlink:label="loc_us-gaap_MortgageBackedSecuritiesIssuedByPrivateEnterprisesMember_E3CDD17AC1DA1C7D723EAB31D4035213" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MortgageBackedSecuritiesIssuedByPrivateEnterprisesMember_E3CDD17AC1DA1C7D723EAB31D4035213" xlink:to="lab_us-gaap_MortgageBackedSecuritiesIssuedByPrivateEnterprisesMember_E3CDD17AC1DA1C7D723EAB31D4035213" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommercialMortgageBackedSecuritiesMember_7402CB0A27DDB6D9AD70AB31D40305BB_terseLabel_en-US" xlink:label="lab_us-gaap_CommercialMortgageBackedSecuritiesMember_7402CB0A27DDB6D9AD70AB31D40305BB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">GNMA Commercial Mortgage-Related Securities</link:label>
    <link:label id="lab_us-gaap_CommercialMortgageBackedSecuritiesMember_7402CB0A27DDB6D9AD70AB31D40305BB_label_en-US" xlink:label="lab_us-gaap_CommercialMortgageBackedSecuritiesMember_7402CB0A27DDB6D9AD70AB31D40305BB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Mortgage Backed Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommercialMortgageBackedSecuritiesMember" xlink:label="loc_us-gaap_CommercialMortgageBackedSecuritiesMember_7402CB0A27DDB6D9AD70AB31D40305BB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommercialMortgageBackedSecuritiesMember_7402CB0A27DDB6D9AD70AB31D40305BB" xlink:to="lab_us-gaap_CommercialMortgageBackedSecuritiesMember_7402CB0A27DDB6D9AD70AB31D40305BB" xlink:type="arc" />
    <link:label id="lab_asb_OtherDebtAndOtherEquitySecuritiesMember_6E72F5FDEA83B5812ADDAB31D403FCE6_terseLabel_en-US" xlink:label="lab_asb_OtherDebtAndOtherEquitySecuritiesMember_6E72F5FDEA83B5812ADDAB31D403FCE6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other Debt And Other Equity Securities</link:label>
    <link:label id="lab_asb_OtherDebtAndOtherEquitySecuritiesMember_6E72F5FDEA83B5812ADDAB31D403FCE6_label_en-US" xlink:label="lab_asb_OtherDebtAndOtherEquitySecuritiesMember_6E72F5FDEA83B5812ADDAB31D403FCE6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Debt And Other Equity Securities [Member]</link:label>
    <link:label id="lab_asb_OtherDebtAndOtherEquitySecuritiesMember_6E72F5FDEA83B5812ADDAB31D403FCE6_documentation_en-US" xlink:label="lab_asb_OtherDebtAndOtherEquitySecuritiesMember_6E72F5FDEA83B5812ADDAB31D403FCE6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Other debt and other equity securities.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_OtherDebtAndOtherEquitySecuritiesMember" xlink:label="loc_asb_OtherDebtAndOtherEquitySecuritiesMember_6E72F5FDEA83B5812ADDAB31D403FCE6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_OtherDebtAndOtherEquitySecuritiesMember_6E72F5FDEA83B5812ADDAB31D403FCE6" xlink:to="lab_asb_OtherDebtAndOtherEquitySecuritiesMember_6E72F5FDEA83B5812ADDAB31D403FCE6" xlink:type="arc" />
    <link:label id="lab_asb_ResidentialLoansHeldForSaleMemberMember_E5209CDC9605F5CB357AAB31D40351F4_terseLabel_en-US" xlink:label="lab_asb_ResidentialLoansHeldForSaleMemberMember_E5209CDC9605F5CB357AAB31D40351F4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Residential Loans Held For Sale Member</link:label>
    <link:label id="lab_asb_ResidentialLoansHeldForSaleMemberMember_E5209CDC9605F5CB357AAB31D40351F4_label_en-US" xlink:label="lab_asb_ResidentialLoansHeldForSaleMemberMember_E5209CDC9605F5CB357AAB31D40351F4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Residential Loans Held For Sale Member [Member]</link:label>
    <link:label id="lab_asb_ResidentialLoansHeldForSaleMemberMember_E5209CDC9605F5CB357AAB31D40351F4_documentation_en-US" xlink:label="lab_asb_ResidentialLoansHeldForSaleMemberMember_E5209CDC9605F5CB357AAB31D40351F4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Residential Loans Held For Sale Member</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ResidentialLoansHeldForSaleMemberMember" xlink:label="loc_asb_ResidentialLoansHeldForSaleMemberMember_E5209CDC9605F5CB357AAB31D40351F4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ResidentialLoansHeldForSaleMemberMember_E5209CDC9605F5CB357AAB31D40351F4" xlink:to="lab_asb_ResidentialLoansHeldForSaleMemberMember_E5209CDC9605F5CB357AAB31D40351F4" xlink:type="arc" />
    <link:label id="lab_asb_InterestRateRelatedInstrumentsCustomerAndMirrorMember_CDD8F8C0B6F7C2D398BDAB31D413D18D_terseLabel_en-US" xlink:label="lab_asb_InterestRateRelatedInstrumentsCustomerAndMirrorMember_CDD8F8C0B6F7C2D398BDAB31D413D18D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest rate-related instruments &#8212; customer and mirror</link:label>
    <link:label id="lab_asb_InterestRateRelatedInstrumentsCustomerAndMirrorMember_CDD8F8C0B6F7C2D398BDAB31D413D18D_label_en-US" xlink:label="lab_asb_InterestRateRelatedInstrumentsCustomerAndMirrorMember_CDD8F8C0B6F7C2D398BDAB31D413D18D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Rate Related Instruments Customer and Mirror [Member]</link:label>
    <link:label id="lab_asb_InterestRateRelatedInstrumentsCustomerAndMirrorMember_CDD8F8C0B6F7C2D398BDAB31D413D18D_documentation_en-US" xlink:label="lab_asb_InterestRateRelatedInstrumentsCustomerAndMirrorMember_CDD8F8C0B6F7C2D398BDAB31D413D18D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Interest rate related instruments customer and mirror.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_InterestRateRelatedInstrumentsCustomerAndMirrorMember" xlink:label="loc_asb_InterestRateRelatedInstrumentsCustomerAndMirrorMember_CDD8F8C0B6F7C2D398BDAB31D413D18D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_InterestRateRelatedInstrumentsCustomerAndMirrorMember_CDD8F8C0B6F7C2D398BDAB31D413D18D" xlink:to="lab_asb_InterestRateRelatedInstrumentsCustomerAndMirrorMember_CDD8F8C0B6F7C2D398BDAB31D413D18D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForeignExchangeForwardMember_8A528E75FDE0837BF77AAB31D4139BC8_terseLabel_en-US" xlink:label="lab_us-gaap_ForeignExchangeForwardMember_8A528E75FDE0837BF77AAB31D4139BC8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Foreign currency exchange forwards</link:label>
    <link:label id="lab_us-gaap_ForeignExchangeForwardMember_8A528E75FDE0837BF77AAB31D4139BC8_label_en-US" xlink:label="lab_us-gaap_ForeignExchangeForwardMember_8A528E75FDE0837BF77AAB31D4139BC8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreign Exchange Forward [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ForeignExchangeForwardMember" xlink:label="loc_us-gaap_ForeignExchangeForwardMember_8A528E75FDE0837BF77AAB31D4139BC8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeignExchangeForwardMember_8A528E75FDE0837BF77AAB31D4139BC8" xlink:to="lab_us-gaap_ForeignExchangeForwardMember_8A528E75FDE0837BF77AAB31D4139BC8" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestRateLockCommitmentsMember_5CE1023BE9F25CCC1AF5AB31D4130A70_terseLabel_en-US" xlink:label="lab_us-gaap_InterestRateLockCommitmentsMember_5CE1023BE9F25CCC1AF5AB31D4130A70" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest rate lock commitments (mortgage)</link:label>
    <link:label id="lab_us-gaap_InterestRateLockCommitmentsMember_5CE1023BE9F25CCC1AF5AB31D4130A70_label_en-US" xlink:label="lab_us-gaap_InterestRateLockCommitmentsMember_5CE1023BE9F25CCC1AF5AB31D4130A70" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Rate Lock Commitments [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestRateLockCommitmentsMember" xlink:label="loc_us-gaap_InterestRateLockCommitmentsMember_5CE1023BE9F25CCC1AF5AB31D4130A70" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestRateLockCommitmentsMember_5CE1023BE9F25CCC1AF5AB31D4130A70" xlink:to="lab_us-gaap_InterestRateLockCommitmentsMember_5CE1023BE9F25CCC1AF5AB31D4130A70" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForwardContractsMember_F9155ED0625FB782881CAB31D4133A45_terseLabel_en-US" xlink:label="lab_us-gaap_ForwardContractsMember_F9155ED0625FB782881CAB31D4133A45" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Forward commitments (mortgage)</link:label>
    <link:label id="lab_us-gaap_ForwardContractsMember_F9155ED0625FB782881CAB31D4133A45_label_en-US" xlink:label="lab_us-gaap_ForwardContractsMember_F9155ED0625FB782881CAB31D4133A45" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Forward Contracts [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ForwardContractsMember" xlink:label="loc_us-gaap_ForwardContractsMember_F9155ED0625FB782881CAB31D4133A45" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForwardContractsMember_F9155ED0625FB782881CAB31D4133A45" xlink:to="lab_us-gaap_ForwardContractsMember_F9155ED0625FB782881CAB31D4133A45" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommodityContractMember_7F79CD727FC07B98522CAB31D41301AF_terseLabel_en-US" xlink:label="lab_us-gaap_CommodityContractMember_7F79CD727FC07B98522CAB31D41301AF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commodity contracts</link:label>
    <link:label id="lab_us-gaap_CommodityContractMember_7F79CD727FC07B98522CAB31D41301AF_label_en-US" xlink:label="lab_us-gaap_CommodityContractMember_7F79CD727FC07B98522CAB31D41301AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commodity Contract [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommodityContractMember" xlink:label="loc_us-gaap_CommodityContractMember_7F79CD727FC07B98522CAB31D41301AF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommodityContractMember_7F79CD727FC07B98522CAB31D41301AF" xlink:to="lab_us-gaap_CommodityContractMember_7F79CD727FC07B98522CAB31D41301AF" xlink:type="arc" />
    <link:label id="lab_asb_WrittenOptionsMember_B149218C6AF79CF3F66BAB31D4138154_terseLabel_en-US" xlink:label="lab_asb_WrittenOptionsMember_B149218C6AF79CF3F66BAB31D4138154" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Purchased options (time deposit)</link:label>
    <link:label id="lab_asb_WrittenOptionsMember_B149218C6AF79CF3F66BAB31D4138154_label_en-US" xlink:label="lab_asb_WrittenOptionsMember_B149218C6AF79CF3F66BAB31D4138154" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Written Deposit Options [Member]</link:label>
    <link:label id="lab_asb_WrittenOptionsMember_B149218C6AF79CF3F66BAB31D4138154_documentation_en-US" xlink:label="lab_asb_WrittenOptionsMember_B149218C6AF79CF3F66BAB31D4138154" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Written deposit option with an equity indexed derivative</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_WrittenOptionsMember" xlink:label="loc_asb_WrittenOptionsMember_B149218C6AF79CF3F66BAB31D4138154" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_WrittenOptionsMember_B149218C6AF79CF3F66BAB31D4138154" xlink:to="lab_asb_WrittenOptionsMember_B149218C6AF79CF3F66BAB31D4138154" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_A8FA32062702795EA8D3AB31D413232B_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_A8FA32062702795EA8D3AB31D413232B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_A8FA32062702795EA8D3AB31D413232B_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_A8FA32062702795EA8D3AB31D413232B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_A8FA32062702795EA8D3AB31D413232B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_A8FA32062702795EA8D3AB31D413232B" xlink:to="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisLineItems_A8FA32062702795EA8D3AB31D413232B" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsFairValueDisclosureAbstract_14D5D633DA8A6596CA8FAB31D4131ABB_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosureAbstract_14D5D633DA8A6596CA8FAB31D4131ABB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Assets, Fair Value Disclosure [Abstract]</link:label>
    <link:label id="lab_us-gaap_AssetsFairValueDisclosureAbstract_14D5D633DA8A6596CA8FAB31D4131ABB_label_en-US" xlink:label="lab_us-gaap_AssetsFairValueDisclosureAbstract_14D5D633DA8A6596CA8FAB31D4131ABB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets, Fair Value Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssetsFairValueDisclosureAbstract" xlink:label="loc_us-gaap_AssetsFairValueDisclosureAbstract_14D5D633DA8A6596CA8FAB31D4131ABB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsFairValueDisclosureAbstract_14D5D633DA8A6596CA8FAB31D4131ABB" xlink:to="lab_us-gaap_AssetsFairValueDisclosureAbstract_14D5D633DA8A6596CA8FAB31D4131ABB" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAbstract_CE3ED1FFE60B81DCE99BAB31D4138CD3_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAbstract_CE3ED1FFE60B81DCE99BAB31D4138CD3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investment securities available for sale:</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAbstract_CE3ED1FFE60B81DCE99BAB31D4138CD3_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAbstract_CE3ED1FFE60B81DCE99BAB31D4138CD3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAbstract" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesAbstract_CE3ED1FFE60B81DCE99BAB31D4138CD3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesAbstract_CE3ED1FFE60B81DCE99BAB31D4138CD3" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesAbstract_CE3ED1FFE60B81DCE99BAB31D4138CD3" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecurities_AE18E8F93FBE1F8A0036AB31D4130474_netLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecurities_AE18E8F93FBE1F8A0036AB31D4130474" xlink:role="http://www.xbrl.org/2009/role/netLabel" xlink:type="resource" xml:lang="en-US">Investment securities available for sale</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecurities_AE18E8F93FBE1F8A0036AB31D4130474_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecurities_AE18E8F93FBE1F8A0036AB31D4130474" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecurities" xlink:label="loc_us-gaap_AvailableForSaleSecurities_AE18E8F93FBE1F8A0036AB31D4130474" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecurities_AE18E8F93FBE1F8A0036AB31D4130474" xlink:to="lab_us-gaap_AvailableForSaleSecurities_AE18E8F93FBE1F8A0036AB31D4130474" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeAssets_E02883A88136B7686AB4AB31D4133B0D_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeAssets_E02883A88136B7686AB4AB31D4133B0D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Trading assets</link:label>
    <link:label id="lab_us-gaap_DerivativeAssets_E02883A88136B7686AB4AB31D4133B0D_label_en-US" xlink:label="lab_us-gaap_DerivativeAssets_E02883A88136B7686AB4AB31D4133B0D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Asset</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeAssets" xlink:label="loc_us-gaap_DerivativeAssets_E02883A88136B7686AB4AB31D4133B0D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeAssets_E02883A88136B7686AB4AB31D4133B0D" xlink:to="lab_us-gaap_DerivativeAssets_E02883A88136B7686AB4AB31D4133B0D" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosureAbstract_595AC26E568D960ED0DDAB31D41377CE_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosureAbstract_595AC26E568D960ED0DDAB31D41377CE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Liabilities, Fair Value Disclosure [Abstract]</link:label>
    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosureAbstract_595AC26E568D960ED0DDAB31D41377CE_label_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosureAbstract_595AC26E568D960ED0DDAB31D41377CE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Fair Value Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesFairValueDisclosureAbstract" xlink:label="loc_us-gaap_LiabilitiesFairValueDisclosureAbstract_595AC26E568D960ED0DDAB31D41377CE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesFairValueDisclosureAbstract_595AC26E568D960ED0DDAB31D41377CE" xlink:to="lab_us-gaap_LiabilitiesFairValueDisclosureAbstract_595AC26E568D960ED0DDAB31D41377CE" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeLiabilities_20728E0FB02BD0D7931AAB31D4131369_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeLiabilities_20728E0FB02BD0D7931AAB31D4131369" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Trading liabilities</link:label>
    <link:label id="lab_us-gaap_DerivativeLiabilities_20728E0FB02BD0D7931AAB31D4131369_label_en-US" xlink:label="lab_us-gaap_DerivativeLiabilities_20728E0FB02BD0D7931AAB31D4131369" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Liability</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeLiabilities" xlink:label="loc_us-gaap_DerivativeLiabilities_20728E0FB02BD0D7931AAB31D4131369" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeLiabilities_20728E0FB02BD0D7931AAB31D4131369" xlink:to="lab_us-gaap_DerivativeLiabilities_20728E0FB02BD0D7931AAB31D4131369" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfCashFlowsAbstract_77FC0FE6E0B7F9E7780AA1CC508E76F1_label_en-US" xlink:label="lab_us-gaap_StatementOfCashFlowsAbstract_77FC0FE6E0B7F9E7780AA1CC508E76F1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Cash Flows [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementOfCashFlowsAbstract" xlink:label="loc_us-gaap_StatementOfCashFlowsAbstract_77FC0FE6E0B7F9E7780AA1CC508E76F1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfCashFlowsAbstract_77FC0FE6E0B7F9E7780AA1CC508E76F1" xlink:to="lab_us-gaap_StatementOfCashFlowsAbstract_77FC0FE6E0B7F9E7780AA1CC508E76F1" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_CB36ED4851D7DEDE2E0FA1CC508E4CFB_verboseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_CB36ED4851D7DEDE2E0FA1CC508E4CFB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">CASH FLOWS FROM OPERATING ACTIVITIES</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_CB36ED4851D7DEDE2E0FA1CC508E4CFB_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_CB36ED4851D7DEDE2E0FA1CC508E4CFB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_CB36ED4851D7DEDE2E0FA1CC508E4CFB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_CB36ED4851D7DEDE2E0FA1CC508E4CFB" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_CB36ED4851D7DEDE2E0FA1CC508E4CFB" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLoss_03F6680C9A4F7ED6CEE2A1CC508E4428_terseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_03F6680C9A4F7ED6CEE2A1CC508E4428" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net income</link:label>
    <link:label id="lab_us-gaap_NetIncomeLoss_03F6680C9A4F7ED6CEE2A1CC508E4428_label_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_03F6680C9A4F7ED6CEE2A1CC508E4428" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Income (Loss) Attributable to Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_03F6680C9A4F7ED6CEE2A1CC508E4428" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLoss_03F6680C9A4F7ED6CEE2A1CC508E4428" xlink:to="lab_us-gaap_NetIncomeLoss_03F6680C9A4F7ED6CEE2A1CC508E4428" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_2B23023AB0F97247BE60A1CC508EF359_verboseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_2B23023AB0F97247BE60A1CC508EF359" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Adjustments to reconcile net income to net cash provided by operating activities:</link:label>
    <link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_2B23023AB0F97247BE60A1CC508EF359_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_2B23023AB0F97247BE60A1CC508EF359" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments to Reconcile Net Income (Loss) to Cash Provided by (Used in) Operating Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_2B23023AB0F97247BE60A1CC508EF359" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_2B23023AB0F97247BE60A1CC508EF359" xlink:to="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_2B23023AB0F97247BE60A1CC508EF359" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProvisionForLoanLeaseAndOtherLosses_FA3F2E24A594C9DCE9ADA1CC508EBC62_terseLabel_en-US" xlink:label="lab_us-gaap_ProvisionForLoanLeaseAndOtherLosses_FA3F2E24A594C9DCE9ADA1CC508EBC62" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Provision for credit losses</link:label>
    <link:label id="lab_us-gaap_ProvisionForLoanLeaseAndOtherLosses_FA3F2E24A594C9DCE9ADA1CC508EBC62_label_en-US" xlink:label="lab_us-gaap_ProvisionForLoanLeaseAndOtherLosses_FA3F2E24A594C9DCE9ADA1CC508EBC62" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Provision for Loan, Lease, and Other Losses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProvisionForLoanLeaseAndOtherLosses" xlink:label="loc_us-gaap_ProvisionForLoanLeaseAndOtherLosses_FA3F2E24A594C9DCE9ADA1CC508EBC62" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProvisionForLoanLeaseAndOtherLosses_FA3F2E24A594C9DCE9ADA1CC508EBC62" xlink:to="lab_us-gaap_ProvisionForLoanLeaseAndOtherLosses_FA3F2E24A594C9DCE9ADA1CC508EBC62" xlink:type="arc" />
    <link:label id="lab_us-gaap_DepreciationAndAmortization_E93291540492595A46A9A1CC508EF4F9_verboseLabel_en-US" xlink:label="lab_us-gaap_DepreciationAndAmortization_E93291540492595A46A9A1CC508EF4F9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Depreciation and amortization</link:label>
    <link:label id="lab_us-gaap_DepreciationAndAmortization_E93291540492595A46A9A1CC508EF4F9_label_en-US" xlink:label="lab_us-gaap_DepreciationAndAmortization_E93291540492595A46A9A1CC508EF4F9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Depreciation, Depletion and Amortization, Nonproduction</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DepreciationAndAmortization" xlink:label="loc_us-gaap_DepreciationAndAmortization_E93291540492595A46A9A1CC508EF4F9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DepreciationAndAmortization_E93291540492595A46A9A1CC508EF4F9" xlink:to="lab_us-gaap_DepreciationAndAmortization_E93291540492595A46A9A1CC508EF4F9" xlink:type="arc" />
    <link:label id="lab_us-gaap_MortgageServicingRightsMSRImpairmentRecovery_56A0ADC153ADDBBCD485A1CC508EC0B8_verboseLabel_en-US" xlink:label="lab_us-gaap_MortgageServicingRightsMSRImpairmentRecovery_56A0ADC153ADDBBCD485A1CC508EC0B8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Addition to valuation allowance on mortgage servicing rights, net</link:label>
    <link:label id="lab_us-gaap_MortgageServicingRightsMSRImpairmentRecovery_56A0ADC153ADDBBCD485A1CC508EC0B8_label_en-US" xlink:label="lab_us-gaap_MortgageServicingRightsMSRImpairmentRecovery_56A0ADC153ADDBBCD485A1CC508EC0B8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mortgage Servicing Rights (MSR) Impairment (Recovery)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MortgageServicingRightsMSRImpairmentRecovery" xlink:label="loc_us-gaap_MortgageServicingRightsMSRImpairmentRecovery_56A0ADC153ADDBBCD485A1CC508EC0B8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MortgageServicingRightsMSRImpairmentRecovery_56A0ADC153ADDBBCD485A1CC508EC0B8" xlink:to="lab_us-gaap_MortgageServicingRightsMSRImpairmentRecovery_56A0ADC153ADDBBCD485A1CC508EC0B8" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfMortgageServicingRightsMSRs_C76324DD832A4815A2F6A1CC508E20DF_verboseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfMortgageServicingRightsMSRs_C76324DD832A4815A2F6A1CC508E20DF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Amortization of mortgage servicing rights</link:label>
    <link:label id="lab_us-gaap_AmortizationOfMortgageServicingRightsMSRs_C76324DD832A4815A2F6A1CC508E20DF_label_en-US" xlink:label="lab_us-gaap_AmortizationOfMortgageServicingRightsMSRs_C76324DD832A4815A2F6A1CC508E20DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Mortgage Servicing Rights (MSRs)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AmortizationOfMortgageServicingRightsMSRs" xlink:label="loc_us-gaap_AmortizationOfMortgageServicingRightsMSRs_C76324DD832A4815A2F6A1CC508E20DF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfMortgageServicingRightsMSRs_C76324DD832A4815A2F6A1CC508E20DF" xlink:to="lab_us-gaap_AmortizationOfMortgageServicingRightsMSRs_C76324DD832A4815A2F6A1CC508E20DF" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_FBE24426531111DC8935A1CC508E3CAC_verboseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_FBE24426531111DC8935A1CC508E3CAC" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Amortization of other intangible assets</link:label>
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_FBE24426531111DC8935A1CC508E3CAC_label_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_FBE24426531111DC8935A1CC508E3CAC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Intangible Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_FBE24426531111DC8935A1CC508E3CAC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfIntangibleAssets_FBE24426531111DC8935A1CC508E3CAC" xlink:to="lab_us-gaap_AmortizationOfIntangibleAssets_FBE24426531111DC8935A1CC508E3CAC" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccretionAmortizationOfDiscountsAndPremiumsInvestments_0906E0CA215340E4BF46A1CC508E9266_negatedLabel_en-US" xlink:label="lab_us-gaap_AccretionAmortizationOfDiscountsAndPremiumsInvestments_0906E0CA215340E4BF46A1CC508E9266" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Amortization and accretion on earning assets, funding, and other, net</link:label>
    <link:label id="lab_us-gaap_AccretionAmortizationOfDiscountsAndPremiumsInvestments_0906E0CA215340E4BF46A1CC508E9266_label_en-US" xlink:label="lab_us-gaap_AccretionAmortizationOfDiscountsAndPremiumsInvestments_0906E0CA215340E4BF46A1CC508E9266" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accretion (Amortization) of Discounts and Premiums, Investments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccretionAmortizationOfDiscountsAndPremiumsInvestments" xlink:label="loc_us-gaap_AccretionAmortizationOfDiscountsAndPremiumsInvestments_0906E0CA215340E4BF46A1CC508E9266" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccretionAmortizationOfDiscountsAndPremiumsInvestments_0906E0CA215340E4BF46A1CC508E9266" xlink:to="lab_us-gaap_AccretionAmortizationOfDiscountsAndPremiumsInvestments_0906E0CA215340E4BF46A1CC508E9266" xlink:type="arc" />
    <link:label id="lab_us-gaap_DeferredTaxExpenseFromStockOptionsExercised_3F7760DF09023BF397D6A1CC508E2DDB_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredTaxExpenseFromStockOptionsExercised_3F7760DF09023BF397D6A1CC508E2DDB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax impact of stock based compensation</link:label>
    <link:label id="lab_us-gaap_DeferredTaxExpenseFromStockOptionsExercised_3F7760DF09023BF397D6A1CC508E2DDB_label_en-US" xlink:label="lab_us-gaap_DeferredTaxExpenseFromStockOptionsExercised_3F7760DF09023BF397D6A1CC508E2DDB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Tax Expense from Stock Options Exercised</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DeferredTaxExpenseFromStockOptionsExercised" xlink:label="loc_us-gaap_DeferredTaxExpenseFromStockOptionsExercised_3F7760DF09023BF397D6A1CC508E2DDB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DeferredTaxExpenseFromStockOptionsExercised_3F7760DF09023BF397D6A1CC508E2DDB" xlink:to="lab_us-gaap_DeferredTaxExpenseFromStockOptionsExercised_3F7760DF09023BF397D6A1CC508E2DDB" xlink:type="arc" />
    <link:label id="lab_us-gaap_MarketableSecuritiesGainLoss_6C965F629F9378486585A1CC508E5B1A_negatedLabel_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesGainLoss_6C965F629F9378486585A1CC508E5B1A" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Gain on sales of investment securities, net</link:label>
    <link:label id="lab_us-gaap_MarketableSecuritiesGainLoss_6C965F629F9378486585A1CC508E5B1A_label_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesGainLoss_6C965F629F9378486585A1CC508E5B1A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Marketable Securities, Gain (Loss)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MarketableSecuritiesGainLoss" xlink:label="loc_us-gaap_MarketableSecuritiesGainLoss_6C965F629F9378486585A1CC508E5B1A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MarketableSecuritiesGainLoss_6C965F629F9378486585A1CC508E5B1A" xlink:to="lab_us-gaap_MarketableSecuritiesGainLoss_6C965F629F9378486585A1CC508E5B1A" xlink:type="arc" />
    <link:label id="lab_us-gaap_GainsLossesOnSalesOfAssets_E1CD5EFC5029C7060E19A1CC508EBA47_negatedLabel_en-US" xlink:label="lab_us-gaap_GainsLossesOnSalesOfAssets_E1CD5EFC5029C7060E19A1CC508EBA47" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Asset (gains) losses, net</link:label>
    <link:label id="lab_us-gaap_GainsLossesOnSalesOfAssets_E1CD5EFC5029C7060E19A1CC508EBA47_label_en-US" xlink:label="lab_us-gaap_GainsLossesOnSalesOfAssets_E1CD5EFC5029C7060E19A1CC508EBA47" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gain (Loss) on Disposition of Assets for Financial Service Operations</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GainsLossesOnSalesOfAssets" xlink:label="loc_us-gaap_GainsLossesOnSalesOfAssets_E1CD5EFC5029C7060E19A1CC508EBA47" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GainsLossesOnSalesOfAssets_E1CD5EFC5029C7060E19A1CC508EBA47" xlink:to="lab_us-gaap_GainsLossesOnSalesOfAssets_E1CD5EFC5029C7060E19A1CC508EBA47" xlink:type="arc" />
    <link:label id="lab_us-gaap_GainLossOnSaleOfMortgageLoans_74FA30AB4672DAD8C331A1CC508E95BF_negatedLabel_en-US" xlink:label="lab_us-gaap_GainLossOnSaleOfMortgageLoans_74FA30AB4672DAD8C331A1CC508E95BF" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Gain on mortgage banking activities, net</link:label>
    <link:label id="lab_us-gaap_GainLossOnSaleOfMortgageLoans_74FA30AB4672DAD8C331A1CC508E95BF_label_en-US" xlink:label="lab_us-gaap_GainLossOnSaleOfMortgageLoans_74FA30AB4672DAD8C331A1CC508E95BF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Gain (Loss) on Sale of Mortgage Loans</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GainLossOnSaleOfMortgageLoans" xlink:label="loc_us-gaap_GainLossOnSaleOfMortgageLoans_74FA30AB4672DAD8C331A1CC508E95BF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GainLossOnSaleOfMortgageLoans_74FA30AB4672DAD8C331A1CC508E95BF" xlink:to="lab_us-gaap_GainLossOnSaleOfMortgageLoans_74FA30AB4672DAD8C331A1CC508E95BF" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForOriginationAndPurchasesOfLoansHeldForSale_075F72313ED7067B5939A1CC508E3B55_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsForOriginationAndPurchasesOfLoansHeldForSale_075F72313ED7067B5939A1CC508E3B55" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Mortgage loans originated and acquired for sale</link:label>
    <link:label id="lab_us-gaap_PaymentsForOriginationAndPurchasesOfLoansHeldForSale_075F72313ED7067B5939A1CC508E3B55_label_en-US" xlink:label="lab_us-gaap_PaymentsForOriginationAndPurchasesOfLoansHeldForSale_075F72313ED7067B5939A1CC508E3B55" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for Origination and Purchases of Loans Held-for-sale</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsForOriginationAndPurchasesOfLoansHeldForSale" xlink:label="loc_us-gaap_PaymentsForOriginationAndPurchasesOfLoansHeldForSale_075F72313ED7067B5939A1CC508E3B55" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForOriginationAndPurchasesOfLoansHeldForSale_075F72313ED7067B5939A1CC508E3B55" xlink:to="lab_us-gaap_PaymentsForOriginationAndPurchasesOfLoansHeldForSale_075F72313ED7067B5939A1CC508E3B55" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromSaleOfMortgageLoansHeldForSale_8A65E0F75355F3620026A1CC508E9510_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfMortgageLoansHeldForSale_8A65E0F75355F3620026A1CC508E9510" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from sales of mortgage loans held for sale</link:label>
    <link:label id="lab_us-gaap_ProceedsFromSaleOfMortgageLoansHeldForSale_8A65E0F75355F3620026A1CC508E9510_label_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfMortgageLoansHeldForSale_8A65E0F75355F3620026A1CC508E9510" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Sale of Mortgage Loans Held-for-sale</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromSaleOfMortgageLoansHeldForSale" xlink:label="loc_us-gaap_ProceedsFromSaleOfMortgageLoansHeldForSale_8A65E0F75355F3620026A1CC508E9510" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromSaleOfMortgageLoansHeldForSale_8A65E0F75355F3620026A1CC508E9510" xlink:to="lab_us-gaap_ProceedsFromSaleOfMortgageLoansHeldForSale_8A65E0F75355F3620026A1CC508E9510" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInAccruedInterestReceivableNet_47A6BA69F5832470EFA8A1CC508E6ECE_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccruedInterestReceivableNet_47A6BA69F5832470EFA8A1CC508E6ECE" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Increase in interest receivable</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInAccruedInterestReceivableNet_47A6BA69F5832470EFA8A1CC508E6ECE_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAccruedInterestReceivableNet_47A6BA69F5832470EFA8A1CC508E6ECE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Accrued Interest Receivable, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInAccruedInterestReceivableNet" xlink:label="loc_us-gaap_IncreaseDecreaseInAccruedInterestReceivableNet_47A6BA69F5832470EFA8A1CC508E6ECE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInAccruedInterestReceivableNet_47A6BA69F5832470EFA8A1CC508E6ECE" xlink:to="lab_us-gaap_IncreaseDecreaseInAccruedInterestReceivableNet_47A6BA69F5832470EFA8A1CC508E6ECE" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInInterestPayableNet_0708AF61022704C71F80A1CC508E19D8_verboseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInInterestPayableNet_0708AF61022704C71F80A1CC508E19D8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Decrease in interest payable</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInInterestPayableNet_0708AF61022704C71F80A1CC508E19D8_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInInterestPayableNet_0708AF61022704C71F80A1CC508E19D8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Interest Payable, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInInterestPayableNet" xlink:label="loc_us-gaap_IncreaseDecreaseInInterestPayableNet_0708AF61022704C71F80A1CC508E19D8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInInterestPayableNet_0708AF61022704C71F80A1CC508E19D8" xlink:to="lab_us-gaap_IncreaseDecreaseInInterestPayableNet_0708AF61022704C71F80A1CC508E19D8" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInLoansHeldForSale_4BC32C41897B100CF8D4A1CC508EF782_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInLoansHeldForSale_4BC32C41897B100CF8D4A1CC508EF782" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Commercial loans held for sale</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInLoansHeldForSale_4BC32C41897B100CF8D4A1CC508EF782_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInLoansHeldForSale_4BC32C41897B100CF8D4A1CC508EF782" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Loans Held-for-sale</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInLoansHeldForSale" xlink:label="loc_us-gaap_IncreaseDecreaseInLoansHeldForSale_4BC32C41897B100CF8D4A1CC508EF782" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInLoansHeldForSale_4BC32C41897B100CF8D4A1CC508EF782" xlink:to="lab_us-gaap_IncreaseDecreaseInLoansHeldForSale_4BC32C41897B100CF8D4A1CC508EF782" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_71B3E5DEA8B177F2A250A1CC508E1672_negatedLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_71B3E5DEA8B177F2A250A1CC508E1672" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other, net</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_71B3E5DEA8B177F2A250A1CC508E1672_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_71B3E5DEA8B177F2A250A1CC508E1672" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Other Operating Assets and Liabilities, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_71B3E5DEA8B177F2A250A1CC508E1672" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_71B3E5DEA8B177F2A250A1CC508E1672" xlink:to="lab_us-gaap_IncreaseDecreaseInOtherOperatingCapitalNet_71B3E5DEA8B177F2A250A1CC508E1672" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_4C5E94361196D3851AABA1CC508E0AAF_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_4C5E94361196D3851AABA1CC508E0AAF" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash provided by operating activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_4C5E94361196D3851AABA1CC508E0AAF_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_4C5E94361196D3851AABA1CC508E0AAF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_4C5E94361196D3851AABA1CC508E0AAF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_4C5E94361196D3851AABA1CC508E0AAF" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_4C5E94361196D3851AABA1CC508E0AAF" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_38EEBFA55D9C4A303D31A1CC508E6786_verboseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_38EEBFA55D9C4A303D31A1CC508E6786" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">CASH FLOWS FROM INVESTING ACTIVITIES</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_38EEBFA55D9C4A303D31A1CC508E6786_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_38EEBFA55D9C4A303D31A1CC508E6786" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_38EEBFA55D9C4A303D31A1CC508E6786" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_38EEBFA55D9C4A303D31A1CC508E6786" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_38EEBFA55D9C4A303D31A1CC508E6786" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForProceedsFromLoansAndLeases_34745A5C100A97C06A1DA1CC508E7C45_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromLoansAndLeases_34745A5C100A97C06A1DA1CC508E7C45" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Net increase in loans</link:label>
    <link:label id="lab_us-gaap_PaymentsForProceedsFromLoansAndLeases_34745A5C100A97C06A1DA1CC508E7C45_label_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromLoansAndLeases_34745A5C100A97C06A1DA1CC508E7C45" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for (Proceeds from) Loans and Leases</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsForProceedsFromLoansAndLeases" xlink:label="loc_us-gaap_PaymentsForProceedsFromLoansAndLeases_34745A5C100A97C06A1DA1CC508E7C45" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForProceedsFromLoansAndLeases_34745A5C100A97C06A1DA1CC508E7C45" xlink:to="lab_us-gaap_PaymentsForProceedsFromLoansAndLeases_34745A5C100A97C06A1DA1CC508E7C45" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForInvestingActivitiesAbstract_F348F752A5026E4DF2F4A1CC508E5C60_verboseLabel_en-US" xlink:label="lab_us-gaap_PaymentsForInvestingActivitiesAbstract_F348F752A5026E4DF2F4A1CC508E5C60" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Purchases of:</link:label>
    <link:label id="lab_us-gaap_PaymentsForInvestingActivitiesAbstract_F348F752A5026E4DF2F4A1CC508E5C60_label_en-US" xlink:label="lab_us-gaap_PaymentsForInvestingActivitiesAbstract_F348F752A5026E4DF2F4A1CC508E5C60" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for Investing Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsForInvestingActivitiesAbstract" xlink:label="loc_us-gaap_PaymentsForInvestingActivitiesAbstract_F348F752A5026E4DF2F4A1CC508E5C60" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForInvestingActivitiesAbstract_F348F752A5026E4DF2F4A1CC508E5C60" xlink:to="lab_us-gaap_PaymentsForInvestingActivitiesAbstract_F348F752A5026E4DF2F4A1CC508E5C60" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_DE9B782E15ADF0212F03A1CC508E3F5D_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_DE9B782E15ADF0212F03A1CC508E3F5D" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Available for sale securities</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_DE9B782E15ADF0212F03A1CC508E3F5D_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_DE9B782E15ADF0212F03A1CC508E3F5D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Available-for-sale Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsToAcquireAvailableForSaleSecurities" xlink:label="loc_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_DE9B782E15ADF0212F03A1CC508E3F5D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_DE9B782E15ADF0212F03A1CC508E3F5D" xlink:to="lab_us-gaap_PaymentsToAcquireAvailableForSaleSecurities_DE9B782E15ADF0212F03A1CC508E3F5D" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireHeldToMaturitySecurities_7B38E3B6FCBDCC766030A1CC508E45CD_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireHeldToMaturitySecurities_7B38E3B6FCBDCC766030A1CC508E45CD" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Held to maturity securities</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireHeldToMaturitySecurities_7B38E3B6FCBDCC766030A1CC508E45CD_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireHeldToMaturitySecurities_7B38E3B6FCBDCC766030A1CC508E45CD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Held-to-maturity Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsToAcquireHeldToMaturitySecurities" xlink:label="loc_us-gaap_PaymentsToAcquireHeldToMaturitySecurities_7B38E3B6FCBDCC766030A1CC508E45CD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireHeldToMaturitySecurities_7B38E3B6FCBDCC766030A1CC508E45CD" xlink:to="lab_us-gaap_PaymentsToAcquireHeldToMaturitySecurities_7B38E3B6FCBDCC766030A1CC508E45CD" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireFederalHomeLoanBankStock_72E0A022E52C37B37072A1CC508E88D2_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireFederalHomeLoanBankStock_72E0A022E52C37B37072A1CC508E88D2" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Federal Home Loan Bank and Federal Reserve Bank stocks</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireFederalHomeLoanBankStock_72E0A022E52C37B37072A1CC508E88D2_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireFederalHomeLoanBankStock_72E0A022E52C37B37072A1CC508E88D2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Federal Home Loan Bank Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsToAcquireFederalHomeLoanBankStock" xlink:label="loc_us-gaap_PaymentsToAcquireFederalHomeLoanBankStock_72E0A022E52C37B37072A1CC508E88D2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireFederalHomeLoanBankStock_72E0A022E52C37B37072A1CC508E88D2" xlink:to="lab_us-gaap_PaymentsToAcquireFederalHomeLoanBankStock_72E0A022E52C37B37072A1CC508E88D2" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForProceedsFromProductiveAssets_3BC61B11DC5911F3B94EA1CC508EAECF_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromProductiveAssets_3BC61B11DC5911F3B94EA1CC508EAECF" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Premises, equipment, and software, net of disposals</link:label>
    <link:label id="lab_us-gaap_PaymentsForProceedsFromProductiveAssets_3BC61B11DC5911F3B94EA1CC508EAECF_label_en-US" xlink:label="lab_us-gaap_PaymentsForProceedsFromProductiveAssets_3BC61B11DC5911F3B94EA1CC508EAECF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for (Proceeds from) Productive Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsForProceedsFromProductiveAssets" xlink:label="loc_us-gaap_PaymentsForProceedsFromProductiveAssets_3BC61B11DC5911F3B94EA1CC508EAECF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForProceedsFromProductiveAssets_3BC61B11DC5911F3B94EA1CC508EAECF" xlink:to="lab_us-gaap_PaymentsForProceedsFromProductiveAssets_3BC61B11DC5911F3B94EA1CC508EAECF" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireOtherProductiveAssets_8AA913411AABF51B59C4A1CC508E82B2_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireOtherProductiveAssets_8AA913411AABF51B59C4A1CC508E82B2" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireOtherProductiveAssets_8AA913411AABF51B59C4A1CC508E82B2_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireOtherProductiveAssets_8AA913411AABF51B59C4A1CC508E82B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Other Productive Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsToAcquireOtherProductiveAssets" xlink:label="loc_us-gaap_PaymentsToAcquireOtherProductiveAssets_8AA913411AABF51B59C4A1CC508E82B2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireOtherProductiveAssets_8AA913411AABF51B59C4A1CC508E82B2" xlink:to="lab_us-gaap_PaymentsToAcquireOtherProductiveAssets_8AA913411AABF51B59C4A1CC508E82B2" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromInvestingActivitiesAbstract_DA5A22DDEF0A3C2C5049A1CC508E6818_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromInvestingActivitiesAbstract_DA5A22DDEF0A3C2C5049A1CC508E6818" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from:</link:label>
    <link:label id="lab_us-gaap_ProceedsFromInvestingActivitiesAbstract_DA5A22DDEF0A3C2C5049A1CC508E6818_label_en-US" xlink:label="lab_us-gaap_ProceedsFromInvestingActivitiesAbstract_DA5A22DDEF0A3C2C5049A1CC508E6818" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Investing Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromInvestingActivitiesAbstract" xlink:label="loc_us-gaap_ProceedsFromInvestingActivitiesAbstract_DA5A22DDEF0A3C2C5049A1CC508E6818" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromInvestingActivitiesAbstract_DA5A22DDEF0A3C2C5049A1CC508E6818" xlink:to="lab_us-gaap_ProceedsFromInvestingActivitiesAbstract_DA5A22DDEF0A3C2C5049A1CC508E6818" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecurities_3171F98F8CA6873CBDD6A1CC508E8B62_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecurities_3171F98F8CA6873CBDD6A1CC508E8B62" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Sales of available for sale securities</link:label>
    <link:label id="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecurities_3171F98F8CA6873CBDD6A1CC508E8B62_label_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecurities_3171F98F8CA6873CBDD6A1CC508E8B62" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Sale of Available-for-sale Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromSaleOfAvailableForSaleSecurities" xlink:label="loc_us-gaap_ProceedsFromSaleOfAvailableForSaleSecurities_3171F98F8CA6873CBDD6A1CC508E8B62" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromSaleOfAvailableForSaleSecurities_3171F98F8CA6873CBDD6A1CC508E8B62" xlink:to="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecurities_3171F98F8CA6873CBDD6A1CC508E8B62" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromSaleOfFederalHomeLoanBankStock_5A55FAF64FAC5683B477A1CC508EDD47_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfFederalHomeLoanBankStock_5A55FAF64FAC5683B477A1CC508EDD47" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from Sale of Federal Home Loan Bank Stock</link:label>
    <link:label id="lab_us-gaap_ProceedsFromSaleOfFederalHomeLoanBankStock_5A55FAF64FAC5683B477A1CC508EDD47_label_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfFederalHomeLoanBankStock_5A55FAF64FAC5683B477A1CC508EDD47" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Sale of Federal Home Loan Bank Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromSaleOfFederalHomeLoanBankStock" xlink:label="loc_us-gaap_ProceedsFromSaleOfFederalHomeLoanBankStock_5A55FAF64FAC5683B477A1CC508EDD47" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromSaleOfFederalHomeLoanBankStock_5A55FAF64FAC5683B477A1CC508EDD47" xlink:to="lab_us-gaap_ProceedsFromSaleOfFederalHomeLoanBankStock_5A55FAF64FAC5683B477A1CC508EDD47" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_800EDBE73CBDD69CF5EEA1CC508EE93D_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_800EDBE73CBDD69CF5EEA1CC508EE93D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Prepayments, calls, and maturities of available for sale investment securities</link:label>
    <link:label id="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_800EDBE73CBDD69CF5EEA1CC508EE93D_label_en-US" xlink:label="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_800EDBE73CBDD69CF5EEA1CC508EE93D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Maturities, Prepayments and Calls of Available-for-sale Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities" xlink:label="loc_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_800EDBE73CBDD69CF5EEA1CC508EE93D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_800EDBE73CBDD69CF5EEA1CC508EE93D" xlink:to="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities_800EDBE73CBDD69CF5EEA1CC508EE93D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfHeldToMaturitySecurities_942168F2CC61A07A39E2A1CC508E7175_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfHeldToMaturitySecurities_942168F2CC61A07A39E2A1CC508E7175" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Prepayments, calls, and maturities of held to maturity investment securities</link:label>
    <link:label id="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfHeldToMaturitySecurities_942168F2CC61A07A39E2A1CC508E7175_label_en-US" xlink:label="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfHeldToMaturitySecurities_942168F2CC61A07A39E2A1CC508E7175" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Maturities, Prepayments and Calls of Held-to-maturity Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfHeldToMaturitySecurities" xlink:label="loc_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfHeldToMaturitySecurities_942168F2CC61A07A39E2A1CC508E7175" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfHeldToMaturitySecurities_942168F2CC61A07A39E2A1CC508E7175" xlink:to="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfHeldToMaturitySecurities_942168F2CC61A07A39E2A1CC508E7175" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfOtherInvestments_A2594EE02B0DBC163E56A1CC508E9D6B_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfOtherInvestments_A2594EE02B0DBC163E56A1CC508E9D6B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Sales, prepayments, calls, and maturities of other assets</link:label>
    <link:label id="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfOtherInvestments_A2594EE02B0DBC163E56A1CC508E9D6B_label_en-US" xlink:label="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfOtherInvestments_A2594EE02B0DBC163E56A1CC508E9D6B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Maturities, Prepayments and Calls of Other Investments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfOtherInvestments" xlink:label="loc_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfOtherInvestments_A2594EE02B0DBC163E56A1CC508E9D6B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfOtherInvestments_A2594EE02B0DBC163E56A1CC508E9D6B" xlink:to="lab_us-gaap_ProceedsFromMaturitiesPrepaymentsAndCallsOfOtherInvestments_A2594EE02B0DBC163E56A1CC508E9D6B" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_D5838070FBBEDB67B02AA1CC508E6CF8_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_D5838070FBBEDB67B02AA1CC508E6CF8" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Net cash paid in acquisition</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_D5838070FBBEDB67B02AA1CC508E6CF8_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_D5838070FBBEDB67B02AA1CC508E6CF8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Businesses, Net of Cash Acquired</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired" xlink:label="loc_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_D5838070FBBEDB67B02AA1CC508E6CF8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_D5838070FBBEDB67B02AA1CC508E6CF8" xlink:to="lab_us-gaap_PaymentsToAcquireBusinessesNetOfCashAcquired_D5838070FBBEDB67B02AA1CC508E6CF8" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_9B82EFE9421E8A4FF7B7A1CC508E53A0_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_9B82EFE9421E8A4FF7B7A1CC508E53A0" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash used in investing activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_9B82EFE9421E8A4FF7B7A1CC508E53A0_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_9B82EFE9421E8A4FF7B7A1CC508E53A0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_9B82EFE9421E8A4FF7B7A1CC508E53A0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInInvestingActivities_9B82EFE9421E8A4FF7B7A1CC508E53A0" xlink:to="lab_us-gaap_NetCashProvidedByUsedInInvestingActivities_9B82EFE9421E8A4FF7B7A1CC508E53A0" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_2C380AA9E3AFEBFD7D72A1CC508E837B_verboseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_2C380AA9E3AFEBFD7D72A1CC508E837B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">CASH FLOWS FROM FINANCING ACTIVITIES</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_2C380AA9E3AFEBFD7D72A1CC508E837B_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_2C380AA9E3AFEBFD7D72A1CC508E837B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Financing Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_2C380AA9E3AFEBFD7D72A1CC508E837B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_2C380AA9E3AFEBFD7D72A1CC508E837B" xlink:to="lab_us-gaap_NetCashProvidedByUsedInFinancingActivitiesAbstract_2C380AA9E3AFEBFD7D72A1CC508E837B" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInDeposits_9D4969FC93109C53F981A1CC508E7C41_verboseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInDeposits_9D4969FC93109C53F981A1CC508E7C41" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Net decrease in deposits</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInDeposits_9D4969FC93109C53F981A1CC508E7C41_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInDeposits_9D4969FC93109C53F981A1CC508E7C41" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Deposits</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInDeposits" xlink:label="loc_us-gaap_IncreaseDecreaseInDeposits_9D4969FC93109C53F981A1CC508E7C41" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInDeposits_9D4969FC93109C53F981A1CC508E7C41" xlink:to="lab_us-gaap_IncreaseDecreaseInDeposits_9D4969FC93109C53F981A1CC508E7C41" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromRepaymentsOfShortTermDebt_A949DC95DC6BDF63AC38A1CC508E2B58_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromRepaymentsOfShortTermDebt_A949DC95DC6BDF63AC38A1CC508E2B58" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Net increase (decrease) in short-term funding</link:label>
    <link:label id="lab_us-gaap_ProceedsFromRepaymentsOfShortTermDebt_A949DC95DC6BDF63AC38A1CC508E2B58_label_en-US" xlink:label="lab_us-gaap_ProceedsFromRepaymentsOfShortTermDebt_A949DC95DC6BDF63AC38A1CC508E2B58" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from (Repayments of) Short-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromRepaymentsOfShortTermDebt" xlink:label="loc_us-gaap_ProceedsFromRepaymentsOfShortTermDebt_A949DC95DC6BDF63AC38A1CC508E2B58" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromRepaymentsOfShortTermDebt_A949DC95DC6BDF63AC38A1CC508E2B58" xlink:to="lab_us-gaap_ProceedsFromRepaymentsOfShortTermDebt_A949DC95DC6BDF63AC38A1CC508E2B58" xlink:type="arc" />
    <link:label id="lab_us-gaap_RepaymentsOfLongTermDebt_F4E6B76843294F67AEB4A1CC508EA147_negatedLabel_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermDebt_F4E6B76843294F67AEB4A1CC508EA147" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Repayment of long-term funding</link:label>
    <link:label id="lab_us-gaap_RepaymentsOfLongTermDebt_F4E6B76843294F67AEB4A1CC508EA147_label_en-US" xlink:label="lab_us-gaap_RepaymentsOfLongTermDebt_F4E6B76843294F67AEB4A1CC508EA147" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repayments of Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RepaymentsOfLongTermDebt" xlink:label="loc_us-gaap_RepaymentsOfLongTermDebt_F4E6B76843294F67AEB4A1CC508EA147" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RepaymentsOfLongTermDebt_F4E6B76843294F67AEB4A1CC508EA147" xlink:to="lab_us-gaap_RepaymentsOfLongTermDebt_F4E6B76843294F67AEB4A1CC508EA147" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_9B360F64E529208C5F1CA1CC508E03C3_verboseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_9B360F64E529208C5F1CA1CC508E03C3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from issuance of long-term funding</link:label>
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_9B360F64E529208C5F1CA1CC508E03C3_label_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_9B360F64E529208C5F1CA1CC508E03C3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Issuance of Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromIssuanceOfLongTermDebt" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfLongTermDebt_9B360F64E529208C5F1CA1CC508E03C3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromIssuanceOfLongTermDebt_9B360F64E529208C5F1CA1CC508E03C3" xlink:to="lab_us-gaap_ProceedsFromIssuanceOfLongTermDebt_9B360F64E529208C5F1CA1CC508E03C3" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfSharesUnderIncentiveAndShareBasedCompensationPlansIncludingStockOptions_6C8635AD9D859D12BFB8A1CC508E000F_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfSharesUnderIncentiveAndShareBasedCompensationPlansIncludingStockOptions_6C8635AD9D859D12BFB8A1CC508E000F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from issuance of common stock for stock-based compensation plans</link:label>
    <link:label id="lab_us-gaap_ProceedsFromIssuanceOfSharesUnderIncentiveAndShareBasedCompensationPlansIncludingStockOptions_6C8635AD9D859D12BFB8A1CC508E000F_label_en-US" xlink:label="lab_us-gaap_ProceedsFromIssuanceOfSharesUnderIncentiveAndShareBasedCompensationPlansIncludingStockOptions_6C8635AD9D859D12BFB8A1CC508E000F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Proceeds from Issuance of Shares under Incentive and Share-based Compensation Plans, Including Stock Options</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromIssuanceOfSharesUnderIncentiveAndShareBasedCompensationPlansIncludingStockOptions" xlink:label="loc_us-gaap_ProceedsFromIssuanceOfSharesUnderIncentiveAndShareBasedCompensationPlansIncludingStockOptions_6C8635AD9D859D12BFB8A1CC508E000F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromIssuanceOfSharesUnderIncentiveAndShareBasedCompensationPlansIncludingStockOptions_6C8635AD9D859D12BFB8A1CC508E000F" xlink:to="lab_us-gaap_ProceedsFromIssuanceOfSharesUnderIncentiveAndShareBasedCompensationPlansIncludingStockOptions_6C8635AD9D859D12BFB8A1CC508E000F" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsForRepurchaseOfPreferredStockAndPreferenceStock_ABDF9D9A4827B8F563A5A1CC508E593E_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsForRepurchaseOfPreferredStockAndPreferenceStock_ABDF9D9A4827B8F563A5A1CC508E593E" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchase of preferred stock</link:label>
    <link:label id="lab_us-gaap_PaymentsForRepurchaseOfPreferredStockAndPreferenceStock_ABDF9D9A4827B8F563A5A1CC508E593E_label_en-US" xlink:label="lab_us-gaap_PaymentsForRepurchaseOfPreferredStockAndPreferenceStock_ABDF9D9A4827B8F563A5A1CC508E593E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for Repurchase of Preferred Stock and Preference Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsForRepurchaseOfPreferredStockAndPreferenceStock" xlink:label="loc_us-gaap_PaymentsForRepurchaseOfPreferredStockAndPreferenceStock_ABDF9D9A4827B8F563A5A1CC508E593E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForRepurchaseOfPreferredStockAndPreferenceStock_ABDF9D9A4827B8F563A5A1CC508E593E" xlink:to="lab_us-gaap_PaymentsForRepurchaseOfPreferredStockAndPreferenceStock_ABDF9D9A4827B8F563A5A1CC508E593E" xlink:type="arc" />
    <link:label id="lab_asb_Paymentsforreturnedtoauthorizedbutunissuedcommonstock_55FE4EEA2179527F0F0DA1CC508EE14D_negatedLabel_en-US" xlink:label="lab_asb_Paymentsforreturnedtoauthorizedbutunissuedcommonstock_55FE4EEA2179527F0F0DA1CC508EE14D" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchase of common stock returned to authorized but unissued</link:label>
    <link:label id="lab_asb_Paymentsforreturnedtoauthorizedbutunissuedcommonstock_55FE4EEA2179527F0F0DA1CC508EE14D_label_en-US" xlink:label="lab_asb_Paymentsforreturnedtoauthorizedbutunissuedcommonstock_55FE4EEA2179527F0F0DA1CC508EE14D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for returned to authorized but unissued common stock</link:label>
    <link:label id="lab_asb_Paymentsforreturnedtoauthorizedbutunissuedcommonstock_55FE4EEA2179527F0F0DA1CC508EE14D_documentation_en-US" xlink:label="lab_asb_Paymentsforreturnedtoauthorizedbutunissuedcommonstock_55FE4EEA2179527F0F0DA1CC508EE14D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="asb-20170331.xsd#asb_Paymentsforreturnedtoauthorizedbutunissuedcommonstock" xlink:label="loc_asb_Paymentsforreturnedtoauthorizedbutunissuedcommonstock_55FE4EEA2179527F0F0DA1CC508EE14D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_Paymentsforreturnedtoauthorizedbutunissuedcommonstock_55FE4EEA2179527F0F0DA1CC508EE14D" xlink:to="lab_asb_Paymentsforreturnedtoauthorizedbutunissuedcommonstock_55FE4EEA2179527F0F0DA1CC508EE14D" xlink:type="arc" />
    <link:label id="lab_asb_Paymentsforrepurchaseofcommonstockfortaxwithholding_F5395C9E740B205F707AA1CC508EC6ED_negatedLabel_en-US" xlink:label="lab_asb_Paymentsforrepurchaseofcommonstockfortaxwithholding_F5395C9E740B205F707AA1CC508EC6ED" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchase of treasury stock for tax withholding</link:label>
    <link:label id="lab_asb_Paymentsforrepurchaseofcommonstockfortaxwithholding_F5395C9E740B205F707AA1CC508EC6ED_label_en-US" xlink:label="lab_asb_Paymentsforrepurchaseofcommonstockfortaxwithholding_F5395C9E740B205F707AA1CC508EC6ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">payments for repurchase of common stock for tax withholding</link:label>
    <link:label id="lab_asb_Paymentsforrepurchaseofcommonstockfortaxwithholding_F5395C9E740B205F707AA1CC508EC6ED_documentation_en-US" xlink:label="lab_asb_Paymentsforrepurchaseofcommonstockfortaxwithholding_F5395C9E740B205F707AA1CC508EC6ED" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The cash outflow for repurchase of common stock for tax withholding</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_Paymentsforrepurchaseofcommonstockfortaxwithholding" xlink:label="loc_asb_Paymentsforrepurchaseofcommonstockfortaxwithholding_F5395C9E740B205F707AA1CC508EC6ED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_Paymentsforrepurchaseofcommonstockfortaxwithholding_F5395C9E740B205F707AA1CC508EC6ED" xlink:to="lab_asb_Paymentsforrepurchaseofcommonstockfortaxwithholding_F5395C9E740B205F707AA1CC508EC6ED" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsOfDividendsCommonStock_323C2F39D667AF6818E9A1CC508EF5DF_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDividendsCommonStock_323C2F39D667AF6818E9A1CC508EF5DF" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Cash dividends on common stock</link:label>
    <link:label id="lab_us-gaap_PaymentsOfDividendsCommonStock_323C2F39D667AF6818E9A1CC508EF5DF_label_en-US" xlink:label="lab_us-gaap_PaymentsOfDividendsCommonStock_323C2F39D667AF6818E9A1CC508EF5DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments of Ordinary Dividends, Common Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsOfDividendsCommonStock" xlink:label="loc_us-gaap_PaymentsOfDividendsCommonStock_323C2F39D667AF6818E9A1CC508EF5DF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsOfDividendsCommonStock_323C2F39D667AF6818E9A1CC508EF5DF" xlink:to="lab_us-gaap_PaymentsOfDividendsCommonStock_323C2F39D667AF6818E9A1CC508EF5DF" xlink:type="arc" />
    <link:label id="lab_us-gaap_PaymentsOfDividendsPreferredStockAndPreferenceStock_DC3D3A52E6E65088F235A1CC508EDEDD_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsOfDividendsPreferredStockAndPreferenceStock_DC3D3A52E6E65088F235A1CC508EDEDD" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Cash dividends on preferred stock</link:label>
    <link:label id="lab_us-gaap_PaymentsOfDividendsPreferredStockAndPreferenceStock_DC3D3A52E6E65088F235A1CC508EDEDD_label_en-US" xlink:label="lab_us-gaap_PaymentsOfDividendsPreferredStockAndPreferenceStock_DC3D3A52E6E65088F235A1CC508EDEDD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments of Ordinary Dividends, Preferred Stock and Preference Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsOfDividendsPreferredStockAndPreferenceStock" xlink:label="loc_us-gaap_PaymentsOfDividendsPreferredStockAndPreferenceStock_DC3D3A52E6E65088F235A1CC508EDEDD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsOfDividendsPreferredStockAndPreferenceStock_DC3D3A52E6E65088F235A1CC508EDEDD" xlink:to="lab_us-gaap_PaymentsOfDividendsPreferredStockAndPreferenceStock_DC3D3A52E6E65088F235A1CC508EDEDD" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_12CECDB1C7E492F51E25A1CC508E63DA_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_12CECDB1C7E492F51E25A1CC508E63DA" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash provided by financing activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_12CECDB1C7E492F51E25A1CC508E63DA_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_12CECDB1C7E492F51E25A1CC508E63DA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Financing Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInFinancingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_12CECDB1C7E492F51E25A1CC508E63DA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInFinancingActivities_12CECDB1C7E492F51E25A1CC508E63DA" xlink:to="lab_us-gaap_NetCashProvidedByUsedInFinancingActivities_12CECDB1C7E492F51E25A1CC508E63DA" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_B94292790E7E6206A707A1CC508E15A5_totalLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_B94292790E7E6206A707A1CC508E15A5" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net increase (decrease) in cash and cash equivalents</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_B94292790E7E6206A707A1CC508E15A5_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_B94292790E7E6206A707A1CC508E15A5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, Period Increase (Decrease)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease" xlink:label="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_B94292790E7E6206A707A1CC508E15A5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_B94292790E7E6206A707A1CC508E15A5" xlink:to="lab_us-gaap_CashAndCashEquivalentsPeriodIncreaseDecrease_B94292790E7E6206A707A1CC508E15A5" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_7361FA0884BE59942015A1CC508EFAF2_periodStartLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_7361FA0884BE59942015A1CC508EFAF2" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents at beginning of period</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_7361FA0884BE59942015A1CC508EFAF2_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_7361FA0884BE59942015A1CC508EFAF2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, at Carrying Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_7361FA0884BE59942015A1CC508EFAF2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_7361FA0884BE59942015A1CC508EFAF2" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_7361FA0884BE59942015A1CC508EFAF2" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_81BED4C4862BB45F5F17A1CC508E4D17_periodEndLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_81BED4C4862BB45F5F17A1CC508E4D17" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Cash and cash equivalents at end of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsAtCarryingValue" xlink:label="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_81BED4C4862BB45F5F17A1CC508E4D17" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsAtCarryingValue_81BED4C4862BB45F5F17A1CC508E4D17" xlink:to="lab_us-gaap_CashAndCashEquivalentsAtCarryingValue_81BED4C4862BB45F5F17A1CC508E4D17" xlink:type="arc" />
    <link:label id="lab_us-gaap_SupplementalCashFlowInformationAbstract_929A7E8B8C11C8D664C7A1CC508ED1AC_verboseLabel_en-US" xlink:label="lab_us-gaap_SupplementalCashFlowInformationAbstract_929A7E8B8C11C8D664C7A1CC508ED1AC" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Supplemental disclosures of cash flow information:</link:label>
    <link:label id="lab_us-gaap_SupplementalCashFlowInformationAbstract_929A7E8B8C11C8D664C7A1CC508ED1AC_label_en-US" xlink:label="lab_us-gaap_SupplementalCashFlowInformationAbstract_929A7E8B8C11C8D664C7A1CC508ED1AC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Supplemental Cash Flow Information [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SupplementalCashFlowInformationAbstract" xlink:label="loc_us-gaap_SupplementalCashFlowInformationAbstract_929A7E8B8C11C8D664C7A1CC508ED1AC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SupplementalCashFlowInformationAbstract_929A7E8B8C11C8D664C7A1CC508ED1AC" xlink:to="lab_us-gaap_SupplementalCashFlowInformationAbstract_929A7E8B8C11C8D664C7A1CC508ED1AC" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestPaidNet_35468764070CB4E72B5FA1CC508EB3E1_verboseLabel_en-US" xlink:label="lab_us-gaap_InterestPaidNet_35468764070CB4E72B5FA1CC508EB3E1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Cash paid for interest</link:label>
    <link:label id="lab_us-gaap_InterestPaidNet_35468764070CB4E72B5FA1CC508EB3E1_label_en-US" xlink:label="lab_us-gaap_InterestPaidNet_35468764070CB4E72B5FA1CC508EB3E1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Paid, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestPaidNet" xlink:label="loc_us-gaap_InterestPaidNet_35468764070CB4E72B5FA1CC508EB3E1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestPaidNet_35468764070CB4E72B5FA1CC508EB3E1" xlink:to="lab_us-gaap_InterestPaidNet_35468764070CB4E72B5FA1CC508EB3E1" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxesPaidNet_32A29FADD19C1B911AD2A1CC508E2B41_verboseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxesPaidNet_32A29FADD19C1B911AD2A1CC508E2B41" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Cash paid for income taxes</link:label>
    <link:label id="lab_us-gaap_IncomeTaxesPaidNet_32A29FADD19C1B911AD2A1CC508E2B41_label_en-US" xlink:label="lab_us-gaap_IncomeTaxesPaidNet_32A29FADD19C1B911AD2A1CC508E2B41" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Taxes Paid, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxesPaidNet" xlink:label="loc_us-gaap_IncomeTaxesPaidNet_32A29FADD19C1B911AD2A1CC508E2B41" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxesPaidNet_32A29FADD19C1B911AD2A1CC508E2B41" xlink:to="lab_us-gaap_IncomeTaxesPaidNet_32A29FADD19C1B911AD2A1CC508E2B41" xlink:type="arc" />
    <link:label id="lab_us-gaap_TransferToOtherRealEstate_52AE18715E114A9270E8A1CC508EA474_verboseLabel_en-US" xlink:label="lab_us-gaap_TransferToOtherRealEstate_52AE18715E114A9270E8A1CC508EA474" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Loans and bank premises transferred to other real estate owned</link:label>
    <link:label id="lab_us-gaap_TransferToOtherRealEstate_52AE18715E114A9270E8A1CC508EA474_label_en-US" xlink:label="lab_us-gaap_TransferToOtherRealEstate_52AE18715E114A9270E8A1CC508EA474" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Real Estate Owned, Transfer to Real Estate Owned</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TransferToOtherRealEstate" xlink:label="loc_us-gaap_TransferToOtherRealEstate_52AE18715E114A9270E8A1CC508EA474" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TransferToOtherRealEstate_52AE18715E114A9270E8A1CC508EA474" xlink:to="lab_us-gaap_TransferToOtherRealEstate_52AE18715E114A9270E8A1CC508EA474" xlink:type="arc" />
    <link:label id="lab_us-gaap_ServicingAssetAtFairValueAdditions_DB329E462A2519BF7FDEA1CC508E16F6_verboseLabel_en-US" xlink:label="lab_us-gaap_ServicingAssetAtFairValueAdditions_DB329E462A2519BF7FDEA1CC508E16F6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Capitalized mortgage servicing rights</link:label>
    <link:label id="lab_us-gaap_ServicingAssetAtFairValueAdditions_DB329E462A2519BF7FDEA1CC508E16F6_label_en-US" xlink:label="lab_us-gaap_ServicingAssetAtFairValueAdditions_DB329E462A2519BF7FDEA1CC508E16F6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Servicing Asset at Fair Value, Additions</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ServicingAssetAtFairValueAdditions" xlink:label="loc_us-gaap_ServicingAssetAtFairValueAdditions_DB329E462A2519BF7FDEA1CC508E16F6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ServicingAssetAtFairValueAdditions_DB329E462A2519BF7FDEA1CC508E16F6" xlink:to="lab_us-gaap_ServicingAssetAtFairValueAdditions_DB329E462A2519BF7FDEA1CC508E16F6" xlink:type="arc" />
    <link:label id="lab_us-gaap_TransferOfPortfolioLoansAndLeasesToHeldForSale1_A26E3349ED35D9757818A1CC508EB787_terseLabel_en-US" xlink:label="lab_us-gaap_TransferOfPortfolioLoansAndLeasesToHeldForSale1_A26E3349ED35D9757818A1CC508EB787" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loans transferred into held for sale from portfolio, net</link:label>
    <link:label id="lab_us-gaap_TransferOfPortfolioLoansAndLeasesToHeldForSale1_A26E3349ED35D9757818A1CC508EB787_label_en-US" xlink:label="lab_us-gaap_TransferOfPortfolioLoansAndLeasesToHeldForSale1_A26E3349ED35D9757818A1CC508EB787" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Transfer of Portfolio Loans and Leases to Held-for-sale</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TransferOfPortfolioLoansAndLeasesToHeldForSale1" xlink:label="loc_us-gaap_TransferOfPortfolioLoansAndLeasesToHeldForSale1_A26E3349ED35D9757818A1CC508EB787" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TransferOfPortfolioLoansAndLeasesToHeldForSale1_A26E3349ED35D9757818A1CC508EB787" xlink:to="lab_us-gaap_TransferOfPortfolioLoansAndLeasesToHeldForSale1_A26E3349ED35D9757818A1CC508EB787" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssets_4C9DF1CC8B453349DBA4A1CC508ED15B_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssets_4C9DF1CC8B453349DBA4A1CC508ED15B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value of assets acquired, including cash and cash equivalents</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssets_4C9DF1CC8B453349DBA4A1CC508ED15B_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssets_4C9DF1CC8B453349DBA4A1CC508ED15B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Current Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssets" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssets_4C9DF1CC8B453349DBA4A1CC508ED15B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssets_4C9DF1CC8B453349DBA4A1CC508ED15B" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedCurrentAssets_4C9DF1CC8B453349DBA4A1CC508ED15B" xlink:type="arc" />
    <link:label id="lab_asb_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedIntangibleAssetsIncludingGoodwill_C8BBA14587EC55B04233A1CC508E11D3_terseLabel_en-US" xlink:label="lab_asb_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedIntangibleAssetsIncludingGoodwill_C8BBA14587EC55B04233A1CC508E11D3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value ascribed to goodwill and intangible assets</link:label>
    <link:label id="lab_asb_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedIntangibleAssetsIncludingGoodwill_C8BBA14587EC55B04233A1CC508E11D3_label_en-US" xlink:label="lab_asb_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedIntangibleAssetsIncludingGoodwill_C8BBA14587EC55B04233A1CC508E11D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Intangible Assets, Including Goodwill</link:label>
    <link:label id="lab_asb_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedIntangibleAssetsIncludingGoodwill_C8BBA14587EC55B04233A1CC508E11D3_documentation_en-US" xlink:label="lab_asb_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedIntangibleAssetsIncludingGoodwill_C8BBA14587EC55B04233A1CC508E11D3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Intangible Assets, Including Goodwill</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedIntangibleAssetsIncludingGoodwill" xlink:label="loc_asb_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedIntangibleAssetsIncludingGoodwill_C8BBA14587EC55B04233A1CC508E11D3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedIntangibleAssetsIncludingGoodwill_C8BBA14587EC55B04233A1CC508E11D3" xlink:to="lab_asb_BusinessCombinationRecognizedIdentifiableAssetsAcquiredandLiabilitiesAssumedIntangibleAssetsIncludingGoodwill_C8BBA14587EC55B04233A1CC508E11D3" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities_01720946F4EE105C9ACBA1CC508ED0B1_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities_01720946F4EE105C9ACBA1CC508ED0B1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair value of liabilities assumed</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities_01720946F4EE105C9ACBA1CC508ED0B1_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities_01720946F4EE105C9ACBA1CC508ED0B1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities" xlink:label="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities_01720946F4EE105C9ACBA1CC508ED0B1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities_01720946F4EE105C9ACBA1CC508ED0B1" xlink:to="lab_us-gaap_BusinessCombinationRecognizedIdentifiableAssetsAcquiredAndLiabilitiesAssumedLiabilities_01720946F4EE105C9ACBA1CC508ED0B1" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract_06798768B4EC7A9B4836913CB9340AE5_label_en-US" xlink:label="lab_us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract_06798768B4EC7A9B4836913CB9340AE5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments, Debt and Equity Securities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract" xlink:label="loc_us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract_06798768B4EC7A9B4836913CB9340AE5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract_06798768B4EC7A9B4836913CB9340AE5" xlink:to="lab_us-gaap_InvestmentsDebtAndEquitySecuritiesAbstract_06798768B4EC7A9B4836913CB9340AE5" xlink:type="arc" />
    <link:label id="lab_asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTable_C0C92BD86BA9A12CD213913CB93456EC_terseLabel_en-US" xlink:label="lab_asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTable_C0C92BD86BA9A12CD213913CB93456EC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale and Held-to-maturity Securities [Table]</link:label>
    <link:label id="lab_asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTable_C0C92BD86BA9A12CD213913CB93456EC_label_en-US" xlink:label="lab_asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTable_C0C92BD86BA9A12CD213913CB93456EC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale and Held-to-maturity Securities [Table]</link:label>
    <link:label id="lab_asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTable_C0C92BD86BA9A12CD213913CB93456EC_documentation_en-US" xlink:label="lab_asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTable_C0C92BD86BA9A12CD213913CB93456EC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale and Held-to-maturity Securities</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTable" xlink:label="loc_asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTable_C0C92BD86BA9A12CD213913CB93456EC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTable_C0C92BD86BA9A12CD213913CB93456EC" xlink:to="lab_asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTable_C0C92BD86BA9A12CD213913CB93456EC" xlink:type="arc" />
    <link:label id="lab_us-gaap_CounterpartyNameAxis_64059DA2530C25F37521913CB934ABC0_terseLabel_en-US" xlink:label="lab_us-gaap_CounterpartyNameAxis_64059DA2530C25F37521913CB934ABC0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Counterparty Name [Axis]</link:label>
    <link:label id="lab_us-gaap_CounterpartyNameAxis_64059DA2530C25F37521913CB934ABC0_label_en-US" xlink:label="lab_us-gaap_CounterpartyNameAxis_64059DA2530C25F37521913CB934ABC0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Counterparty Name [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CounterpartyNameAxis" xlink:label="loc_us-gaap_CounterpartyNameAxis_64059DA2530C25F37521913CB934ABC0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CounterpartyNameAxis_64059DA2530C25F37521913CB934ABC0" xlink:to="lab_us-gaap_CounterpartyNameAxis_64059DA2530C25F37521913CB934ABC0" xlink:type="arc" />
    <link:label id="lab_us-gaap_RepurchaseAgreementCounterpartyNameDomain_958547ED1BAF8F690B59913CB93440D7_terseLabel_en-US" xlink:label="lab_us-gaap_RepurchaseAgreementCounterpartyNameDomain_958547ED1BAF8F690B59913CB93440D7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Counterparty Name [Domain]</link:label>
    <link:label id="lab_us-gaap_RepurchaseAgreementCounterpartyNameDomain_958547ED1BAF8F690B59913CB93440D7_label_en-US" xlink:label="lab_us-gaap_RepurchaseAgreementCounterpartyNameDomain_958547ED1BAF8F690B59913CB93440D7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Counterparty Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RepurchaseAgreementCounterpartyNameDomain" xlink:label="loc_us-gaap_RepurchaseAgreementCounterpartyNameDomain_958547ED1BAF8F690B59913CB93440D7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RepurchaseAgreementCounterpartyNameDomain_958547ED1BAF8F690B59913CB93440D7" xlink:to="lab_us-gaap_RepurchaseAgreementCounterpartyNameDomain_958547ED1BAF8F690B59913CB93440D7" xlink:type="arc" />
    <link:label id="lab_asb_FannieMaeandFreddieMacMember_CF7B47255FB7A4D4BB62913CB934BC56_terseLabel_en-US" xlink:label="lab_asb_FannieMaeandFreddieMacMember_CF7B47255FB7A4D4BB62913CB934BC56" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">FNMA and FHLMC</link:label>
    <link:label id="lab_asb_FannieMaeandFreddieMacMember_CF7B47255FB7A4D4BB62913CB934BC56_label_en-US" xlink:label="lab_asb_FannieMaeandFreddieMacMember_CF7B47255FB7A4D4BB62913CB934BC56" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fannie Mae and Freddie Mac [Member]</link:label>
    <link:label id="lab_asb_FannieMaeandFreddieMacMember_CF7B47255FB7A4D4BB62913CB934BC56_documentation_en-US" xlink:label="lab_asb_FannieMaeandFreddieMacMember_CF7B47255FB7A4D4BB62913CB934BC56" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Fannie Mae and Freddie Mac [Member]</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_FannieMaeandFreddieMacMember" xlink:label="loc_asb_FannieMaeandFreddieMacMember_CF7B47255FB7A4D4BB62913CB934BC56" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_FannieMaeandFreddieMacMember_CF7B47255FB7A4D4BB62913CB934BC56" xlink:to="lab_asb_FannieMaeandFreddieMacMember_CF7B47255FB7A4D4BB62913CB934BC56" xlink:type="arc" />
    <link:label id="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_C1BB300FFB92732C7EFD913CB9340628_terseLabel_en-US" xlink:label="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_C1BB300FFB92732C7EFD913CB9340628" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Major Types of Debt and Equity Securities [Axis]</link:label>
    <link:label id="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_C1BB300FFB92732C7EFD913CB9340628_label_en-US" xlink:label="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_C1BB300FFB92732C7EFD913CB9340628" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Major Types of Debt and Equity Securities [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis" xlink:label="loc_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_C1BB300FFB92732C7EFD913CB9340628" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_C1BB300FFB92732C7EFD913CB9340628" xlink:to="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesAxis_C1BB300FFB92732C7EFD913CB9340628" xlink:type="arc" />
    <link:label id="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_E96E993956EA1BA79EF9913CB934B292_terseLabel_en-US" xlink:label="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_E96E993956EA1BA79EF9913CB934B292" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Major Types of Debt and Equity Securities [Domain]</link:label>
    <link:label id="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_E96E993956EA1BA79EF9913CB934B292_label_en-US" xlink:label="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_E96E993956EA1BA79EF9913CB934B292" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Major Types of Debt and Equity Securities [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain" xlink:label="loc_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_E96E993956EA1BA79EF9913CB934B292" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_E96E993956EA1BA79EF9913CB934B292" xlink:to="lab_us-gaap_MajorTypesOfDebtAndEquitySecuritiesDomain_E96E993956EA1BA79EF9913CB934B292" xlink:type="arc" />
    <link:label id="lab_us-gaap_ResidentialMortgageBackedSecuritiesMember_860C4E73E3204CD9E0D0913CB9345143_terseLabel_en-US" xlink:label="lab_us-gaap_ResidentialMortgageBackedSecuritiesMember_860C4E73E3204CD9E0D0913CB9345143" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Residential Related Securities</link:label>
    <link:label id="lab_us-gaap_ResidentialMortgageBackedSecuritiesMember_860C4E73E3204CD9E0D0913CB9345143_label_en-US" xlink:label="lab_us-gaap_ResidentialMortgageBackedSecuritiesMember_860C4E73E3204CD9E0D0913CB9345143" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Residential Mortgage Backed Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ResidentialMortgageBackedSecuritiesMember" xlink:label="loc_us-gaap_ResidentialMortgageBackedSecuritiesMember_860C4E73E3204CD9E0D0913CB9345143" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ResidentialMortgageBackedSecuritiesMember_860C4E73E3204CD9E0D0913CB9345143" xlink:to="lab_us-gaap_ResidentialMortgageBackedSecuritiesMember_860C4E73E3204CD9E0D0913CB9345143" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquitySecuritiesMember_5E3B436EAB17D42854CD913CB93457A9_terseLabel_en-US" xlink:label="lab_us-gaap_EquitySecuritiesMember_5E3B436EAB17D42854CD913CB93457A9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Securities [Member]</link:label>
    <link:label id="lab_us-gaap_EquitySecuritiesMember_5E3B436EAB17D42854CD913CB93457A9_label_en-US" xlink:label="lab_us-gaap_EquitySecuritiesMember_5E3B436EAB17D42854CD913CB93457A9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EquitySecuritiesMember" xlink:label="loc_us-gaap_EquitySecuritiesMember_5E3B436EAB17D42854CD913CB93457A9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquitySecuritiesMember_5E3B436EAB17D42854CD913CB93457A9" xlink:to="lab_us-gaap_EquitySecuritiesMember_5E3B436EAB17D42854CD913CB93457A9" xlink:type="arc" />
    <link:label id="lab_asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTableLineItems_30E9B1A00A63326A5D44913CB9348C31_terseLabel_en-US" xlink:label="lab_asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTableLineItems_30E9B1A00A63326A5D44913CB9348C31" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale and Held-to-maturity Securities [Line Items]</link:label>
    <link:label id="lab_asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTableLineItems_30E9B1A00A63326A5D44913CB9348C31_label_en-US" xlink:label="lab_asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTableLineItems_30E9B1A00A63326A5D44913CB9348C31" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale and Held-to-maturity Securities [Table] [Line Items]</link:label>
    <link:label id="lab_asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTableLineItems_30E9B1A00A63326A5D44913CB9348C31_documentation_en-US" xlink:label="lab_asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTableLineItems_30E9B1A00A63326A5D44913CB9348C31" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">[Line Items] for Schedule of Available-for-sale and Held-to-maturity Securities [Table] [Table]</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTableLineItems" xlink:label="loc_asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTableLineItems_30E9B1A00A63326A5D44913CB9348C31" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTableLineItems_30E9B1A00A63326A5D44913CB9348C31" xlink:to="lab_asb_ScheduleofAvailableforsaleandHeldtomaturitySecuritiesTableLineItems_30E9B1A00A63326A5D44913CB9348C31" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_0BAC82B7773B0C11E74C913CB93473AA_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_0BAC82B7773B0C11E74C913CB93473AA" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Available for Sale</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_0BAC82B7773B0C11E74C913CB93473AA_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_0BAC82B7773B0C11E74C913CB93473AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_0BAC82B7773B0C11E74C913CB93473AA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_0BAC82B7773B0C11E74C913CB93473AA" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAbstract_0BAC82B7773B0C11E74C913CB93473AA" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_9ADE9103B0777CB45065913CB934E73A_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_9ADE9103B0777CB45065913CB934E73A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortized Cost</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_9ADE9103B0777CB45065913CB934E73A_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_9ADE9103B0777CB45065913CB934E73A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Single Maturity Date, Amortized Cost Basis [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_9ADE9103B0777CB45065913CB934E73A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_9ADE9103B0777CB45065913CB934E73A" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_9ADE9103B0777CB45065913CB934E73A" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_801B52088B50CB88B241913CB934EE67_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_801B52088B50CB88B241913CB934EE67" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Available for Sale, Due in one year or less</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_801B52088B50CB88B241913CB934EE67_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_801B52088B50CB88B241913CB934EE67" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Next Twelve Months, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_801B52088B50CB88B241913CB934EE67" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_801B52088B50CB88B241913CB934EE67" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearAmortizedCost_801B52088B50CB88B241913CB934EE67" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_3EB27E990B3752E3A7BC913CB93465ED_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_3EB27E990B3752E3A7BC913CB93465ED" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Available for Sale, Due after one year through five years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_3EB27E990B3752E3A7BC913CB93465ED_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_3EB27E990B3752E3A7BC913CB93465ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Year Two Through Five, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_3EB27E990B3752E3A7BC913CB93465ED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_3EB27E990B3752E3A7BC913CB93465ED" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsAmortizedCost_3EB27E990B3752E3A7BC913CB93465ED" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_0AC7757D32817BFC53D7913CB93463B7_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_0AC7757D32817BFC53D7913CB93463B7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Available for Sale, Due after five years through ten years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_0AC7757D32817BFC53D7913CB93463B7_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_0AC7757D32817BFC53D7913CB93463B7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Year Six Through Ten, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_0AC7757D32817BFC53D7913CB93463B7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_0AC7757D32817BFC53D7913CB93463B7" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsAmortizedCost_0AC7757D32817BFC53D7913CB93463B7" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_A0F4A641A23C106BDFE4913CB9342090_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_A0F4A641A23C106BDFE4913CB9342090" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Available for Sale, Due after ten years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_A0F4A641A23C106BDFE4913CB9342090_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_A0F4A641A23C106BDFE4913CB9342090" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, after Ten Years, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_A0F4A641A23C106BDFE4913CB9342090" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_A0F4A641A23C106BDFE4913CB9342090" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsAmortizedCost_A0F4A641A23C106BDFE4913CB9342090" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_2BF64C2AF11BC5D3B61C913CB9348C1D_totalLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_2BF64C2AF11BC5D3B61C913CB9348C1D" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Available for Sale, Total debt securities</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_2BF64C2AF11BC5D3B61C913CB9348C1D_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_2BF64C2AF11BC5D3B61C913CB9348C1D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Debt Securities, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis" xlink:label="loc_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_2BF64C2AF11BC5D3B61C913CB9348C1D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_2BF64C2AF11BC5D3B61C913CB9348C1D" xlink:to="lab_us-gaap_AvailableForSaleDebtSecuritiesAmortizedCostBasis_2BF64C2AF11BC5D3B61C913CB9348C1D" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_BD17F5A8DAD616F1096C913CB9345150_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_BD17F5A8DAD616F1096C913CB9345150" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investment securities available for sale, amortized cost</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_BD17F5A8DAD616F1096C913CB9345150_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_BD17F5A8DAD616F1096C913CB9345150" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesAmortizedCost_BD17F5A8DAD616F1096C913CB9345150" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesAmortizedCost_BD17F5A8DAD616F1096C913CB9345150" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_BD17F5A8DAD616F1096C913CB9345150" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAbstract_D6374960DC40F96DBFDE913CB934BC62_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAbstract_D6374960DC40F96DBFDE913CB934BC62" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAbstract_D6374960DC40F96DBFDE913CB934BC62_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAbstract_D6374960DC40F96DBFDE913CB934BC62" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Single Maturity Date [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAbstract" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAbstract_D6374960DC40F96DBFDE913CB934BC62" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAbstract_D6374960DC40F96DBFDE913CB934BC62" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesSingleMaturityDateAbstract_D6374960DC40F96DBFDE913CB934BC62" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_6FB5FC9A2CF47A2F4C67913CB934F73B_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_6FB5FC9A2CF47A2F4C67913CB934F73B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Available for Sale, Due in one year or less</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_6FB5FC9A2CF47A2F4C67913CB934F73B_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_6FB5FC9A2CF47A2F4C67913CB934F73B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Next Twelve Months, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_6FB5FC9A2CF47A2F4C67913CB934F73B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_6FB5FC9A2CF47A2F4C67913CB934F73B" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesWithinOneYearFairValue_6FB5FC9A2CF47A2F4C67913CB934F73B" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_978F5579D308B5C5F3D1913CB9344B28_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_978F5579D308B5C5F3D1913CB9344B28" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Available for Sale, Due after one year through five years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_978F5579D308B5C5F3D1913CB9344B28_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_978F5579D308B5C5F3D1913CB9344B28" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Year Two Through Five, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_978F5579D308B5C5F3D1913CB9344B28" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_978F5579D308B5C5F3D1913CB9344B28" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_978F5579D308B5C5F3D1913CB9344B28" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_18447AF1CC12C7C6D292913CB934EC79_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_18447AF1CC12C7C6D292913CB934EC79" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Available for Sale, Due after five years through ten years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_18447AF1CC12C7C6D292913CB934EC79_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_18447AF1CC12C7C6D292913CB934EC79" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Year Six Through Ten, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_18447AF1CC12C7C6D292913CB934EC79" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_18447AF1CC12C7C6D292913CB934EC79" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_18447AF1CC12C7C6D292913CB934EC79" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_9F2AF4F8FF2BBE670831913CB93490F8_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_9F2AF4F8FF2BBE670831913CB93490F8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Available for Sale, Due after ten years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_9F2AF4F8FF2BBE670831913CB93490F8_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_9F2AF4F8FF2BBE670831913CB93490F8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, after Ten Years, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_9F2AF4F8FF2BBE670831913CB93490F8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_9F2AF4F8FF2BBE670831913CB93490F8" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAfterTenYearsFairValue_9F2AF4F8FF2BBE670831913CB93490F8" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtSecurities_11FA3497CDC641418CC7913CB9346765_totalLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtSecurities_11FA3497CDC641418CC7913CB9346765" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Available for Sale, Total debt securities</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtSecurities_11FA3497CDC641418CC7913CB9346765_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtSecurities_11FA3497CDC641418CC7913CB9346765" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtSecurities" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtSecurities_11FA3497CDC641418CC7913CB9346765" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtSecurities_11FA3497CDC641418CC7913CB9346765" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtSecurities_11FA3497CDC641418CC7913CB9346765" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecurities_B6322EC600F9E385A36F913CB934442F_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecurities_B6322EC600F9E385A36F913CB934442F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investment securities available for sale, at fair value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecurities" xlink:label="loc_us-gaap_AvailableForSaleSecurities_B6322EC600F9E385A36F913CB934442F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecurities_B6322EC600F9E385A36F913CB934442F" xlink:to="lab_us-gaap_AvailableForSaleSecurities_B6322EC600F9E385A36F913CB934442F" xlink:type="arc" />
    <link:label id="lab_asb_RatioofFairValuetoAmortizedCostAFS_D387F9878F289EC0B8A0913CB934174D_terseLabel_en-US" xlink:label="lab_asb_RatioofFairValuetoAmortizedCostAFS_D387F9878F289EC0B8A0913CB934174D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Ratio of Fair Value to Amortized Cost</link:label>
    <link:label id="lab_asb_RatioofFairValuetoAmortizedCostAFS_D387F9878F289EC0B8A0913CB934174D_label_en-US" xlink:label="lab_asb_RatioofFairValuetoAmortizedCostAFS_D387F9878F289EC0B8A0913CB934174D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Ratio of Fair Value to Amortized Cost, AFS</link:label>
    <link:label id="lab_asb_RatioofFairValuetoAmortizedCostAFS_D387F9878F289EC0B8A0913CB934174D_documentation_en-US" xlink:label="lab_asb_RatioofFairValuetoAmortizedCostAFS_D387F9878F289EC0B8A0913CB934174D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Ratio of Fair Value to Amortized Cost, AFS</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_RatioofFairValuetoAmortizedCostAFS" xlink:label="loc_asb_RatioofFairValuetoAmortizedCostAFS_D387F9878F289EC0B8A0913CB934174D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_RatioofFairValuetoAmortizedCostAFS_D387F9878F289EC0B8A0913CB934174D" xlink:to="lab_asb_RatioofFairValuetoAmortizedCostAFS_D387F9878F289EC0B8A0913CB934174D" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAbstract_3C6DD38AAEFF6E2FFE54913CB934BB63_verboseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAbstract_3C6DD38AAEFF6E2FFE54913CB934BB63" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Held to Maturity</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAbstract_3C6DD38AAEFF6E2FFE54913CB934BB63_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAbstract_3C6DD38AAEFF6E2FFE54913CB934BB63" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Debt Maturities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAbstract" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAbstract_3C6DD38AAEFF6E2FFE54913CB934BB63" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAbstract_3C6DD38AAEFF6E2FFE54913CB934BB63" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAbstract_3C6DD38AAEFF6E2FFE54913CB934BB63" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_D6BD50232A500B6A232F913CB93493AE_terseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_D6BD50232A500B6A232F913CB93493AE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amortized Cost</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_D6BD50232A500B6A232F913CB93493AE_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_D6BD50232A500B6A232F913CB93493AE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Debt Maturities, Single Maturity Date, Amortized Cost Basis [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_D6BD50232A500B6A232F913CB93493AE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_D6BD50232A500B6A232F913CB93493AE" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesSingleMaturityDateAmortizedCostBasisAbstract_D6BD50232A500B6A232F913CB93493AE" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesWithinOneYearNetCarryingAmount_248BC87BD6A6ABD6AE94913CB934A818_verboseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesWithinOneYearNetCarryingAmount_248BC87BD6A6ABD6AE94913CB934A818" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Held to Maturity, Due in one year or less</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesWithinOneYearNetCarryingAmount_248BC87BD6A6ABD6AE94913CB934A818_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesWithinOneYearNetCarryingAmount_248BC87BD6A6ABD6AE94913CB934A818" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Debt Maturities, within One Year, Net Carrying Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesDebtMaturitiesWithinOneYearNetCarryingAmount" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesWithinOneYearNetCarryingAmount_248BC87BD6A6ABD6AE94913CB934A818" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesWithinOneYearNetCarryingAmount_248BC87BD6A6ABD6AE94913CB934A818" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesWithinOneYearNetCarryingAmount_248BC87BD6A6ABD6AE94913CB934A818" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterOneThroughFiveYearsNetCarryingAmount_4B25FC00B6F1CBC2B57B913CB934BC61_verboseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterOneThroughFiveYearsNetCarryingAmount_4B25FC00B6F1CBC2B57B913CB934BC61" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Held to Maturity, Due after one year through five years</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterOneThroughFiveYearsNetCarryingAmount_4B25FC00B6F1CBC2B57B913CB934BC61_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterOneThroughFiveYearsNetCarryingAmount_4B25FC00B6F1CBC2B57B913CB934BC61" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Debt Maturities, after One Through Five Years, Net Carrying Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterOneThroughFiveYearsNetCarryingAmount" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterOneThroughFiveYearsNetCarryingAmount_4B25FC00B6F1CBC2B57B913CB934BC61" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterOneThroughFiveYearsNetCarryingAmount_4B25FC00B6F1CBC2B57B913CB934BC61" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterOneThroughFiveYearsNetCarryingAmount_4B25FC00B6F1CBC2B57B913CB934BC61" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterFiveThroughTenYearsNetCarryingAmount_46A44A73FC7A60C5EDC1913CB9344BDB_verboseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterFiveThroughTenYearsNetCarryingAmount_46A44A73FC7A60C5EDC1913CB9344BDB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Held to Maturity, Due after five years through ten years</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterFiveThroughTenYearsNetCarryingAmount_46A44A73FC7A60C5EDC1913CB9344BDB_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterFiveThroughTenYearsNetCarryingAmount_46A44A73FC7A60C5EDC1913CB9344BDB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Debt Maturities, after Five Through Ten Years, Net Carrying Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterFiveThroughTenYearsNetCarryingAmount" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterFiveThroughTenYearsNetCarryingAmount_46A44A73FC7A60C5EDC1913CB9344BDB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterFiveThroughTenYearsNetCarryingAmount_46A44A73FC7A60C5EDC1913CB9344BDB" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterFiveThroughTenYearsNetCarryingAmount_46A44A73FC7A60C5EDC1913CB9344BDB" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterTenYearsNetCarryingAmount_3D74092097E19A143B69913CB934805C_verboseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterTenYearsNetCarryingAmount_3D74092097E19A143B69913CB934805C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Held to Maturity, Due after ten years</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterTenYearsNetCarryingAmount_3D74092097E19A143B69913CB934805C_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterTenYearsNetCarryingAmount_3D74092097E19A143B69913CB934805C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Debt Maturities, after Ten Years, Net Carrying Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterTenYearsNetCarryingAmount" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterTenYearsNetCarryingAmount_3D74092097E19A143B69913CB934805C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterTenYearsNetCarryingAmount_3D74092097E19A143B69913CB934805C" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterTenYearsNetCarryingAmount_3D74092097E19A143B69913CB934805C" xlink:type="arc" />
    <link:label id="lab_asb_HeldtomaturityDebtSecuritiesAmortizedCostBasis_DADFD61CB78F270D4975913CB9340964_totalLabel_en-US" xlink:label="lab_asb_HeldtomaturityDebtSecuritiesAmortizedCostBasis_DADFD61CB78F270D4975913CB9340964" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Held to Maturity, Debt Securities, Amortized Cost Basis</link:label>
    <link:label id="lab_asb_HeldtomaturityDebtSecuritiesAmortizedCostBasis_DADFD61CB78F270D4975913CB9340964_label_en-US" xlink:label="lab_asb_HeldtomaturityDebtSecuritiesAmortizedCostBasis_DADFD61CB78F270D4975913CB9340964" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Debt Securities, Amortized Cost Basis</link:label>
    <link:label id="lab_asb_HeldtomaturityDebtSecuritiesAmortizedCostBasis_DADFD61CB78F270D4975913CB9340964_documentation_en-US" xlink:label="lab_asb_HeldtomaturityDebtSecuritiesAmortizedCostBasis_DADFD61CB78F270D4975913CB9340964" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Held-to-maturity Debt Securities, Amortized Cost Basis</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_HeldtomaturityDebtSecuritiesAmortizedCostBasis" xlink:label="loc_asb_HeldtomaturityDebtSecuritiesAmortizedCostBasis_DADFD61CB78F270D4975913CB9340964" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_HeldtomaturityDebtSecuritiesAmortizedCostBasis_DADFD61CB78F270D4975913CB9340964" xlink:to="lab_asb_HeldtomaturityDebtSecuritiesAmortizedCostBasis_DADFD61CB78F270D4975913CB9340964" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecurities_7B96E1E8FB3D8FC22CD6913CB934C413_netLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecurities_7B96E1E8FB3D8FC22CD6913CB934C413" xlink:role="http://www.xbrl.org/2009/role/netLabel" xlink:type="resource" xml:lang="en-US">Held to Maturity Amortized Cost</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecurities_7B96E1E8FB3D8FC22CD6913CB934C413_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecurities_7B96E1E8FB3D8FC22CD6913CB934C413" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecurities" xlink:label="loc_us-gaap_HeldToMaturitySecurities_7B96E1E8FB3D8FC22CD6913CB934C413" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecurities_7B96E1E8FB3D8FC22CD6913CB934C413" xlink:to="lab_us-gaap_HeldToMaturitySecurities_7B96E1E8FB3D8FC22CD6913CB934C413" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesSingleMaturityDateFairValueAbstract_F17ECEC6B756C8354FFA913CB9341092_terseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesSingleMaturityDateFairValueAbstract_F17ECEC6B756C8354FFA913CB9341092" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesSingleMaturityDateFairValueAbstract_F17ECEC6B756C8354FFA913CB9341092_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesSingleMaturityDateFairValueAbstract_F17ECEC6B756C8354FFA913CB9341092" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Debt Maturities, Single Maturity Date, Fair Value [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesDebtMaturitiesSingleMaturityDateFairValueAbstract" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesSingleMaturityDateFairValueAbstract_F17ECEC6B756C8354FFA913CB9341092" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesSingleMaturityDateFairValueAbstract_F17ECEC6B756C8354FFA913CB9341092" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesSingleMaturityDateFairValueAbstract_F17ECEC6B756C8354FFA913CB9341092" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesWithinOneYearFairValue_70F43AE97D41158BB4C0913CB934067A_verboseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesWithinOneYearFairValue_70F43AE97D41158BB4C0913CB934067A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Held to Maturity, Due in one year or less</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesWithinOneYearFairValue_70F43AE97D41158BB4C0913CB934067A_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesWithinOneYearFairValue_70F43AE97D41158BB4C0913CB934067A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Debt Maturities, Next Twelve Months, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesDebtMaturitiesWithinOneYearFairValue" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesWithinOneYearFairValue_70F43AE97D41158BB4C0913CB934067A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesWithinOneYearFairValue_70F43AE97D41158BB4C0913CB934067A" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesWithinOneYearFairValue_70F43AE97D41158BB4C0913CB934067A" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_E7C01BCE60F596FB77A4913CB9349A75_verboseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_E7C01BCE60F596FB77A4913CB9349A75" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Held to Maturity, Due after one year through five years</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_E7C01BCE60F596FB77A4913CB9349A75_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_E7C01BCE60F596FB77A4913CB9349A75" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Debt Maturities, Year Two Through Five, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_E7C01BCE60F596FB77A4913CB9349A75" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_E7C01BCE60F596FB77A4913CB9349A75" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterOneThroughFiveYearsFairValue_E7C01BCE60F596FB77A4913CB9349A75" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_B22361EE4C4EAE175BE2913CB934DFBE_verboseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_B22361EE4C4EAE175BE2913CB934DFBE" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Held to Maturity, Due after five years through ten years</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_B22361EE4C4EAE175BE2913CB934DFBE_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_B22361EE4C4EAE175BE2913CB934DFBE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Debt Maturities, Year Six Through Ten, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_B22361EE4C4EAE175BE2913CB934DFBE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_B22361EE4C4EAE175BE2913CB934DFBE" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterFiveThroughTenYearsFairValue_B22361EE4C4EAE175BE2913CB934DFBE" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterTenYearsFairValue_83014262BC2B986052D3913CB9348B46_verboseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterTenYearsFairValue_83014262BC2B986052D3913CB9348B46" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Held to Maturity, Due after ten years</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterTenYearsFairValue_83014262BC2B986052D3913CB9348B46_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterTenYearsFairValue_83014262BC2B986052D3913CB9348B46" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Debt Maturities, after Ten Years, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterTenYearsFairValue" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterTenYearsFairValue_83014262BC2B986052D3913CB9348B46" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterTenYearsFairValue_83014262BC2B986052D3913CB9348B46" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesDebtMaturitiesAfterTenYearsFairValue_83014262BC2B986052D3913CB9348B46" xlink:type="arc" />
    <link:label id="lab_asb_HeldtomaturitySecuritiesDebtSecurities_7B743E3709D4DF19B4D4913CB9343AF1_totalLabel_en-US" xlink:label="lab_asb_HeldtomaturitySecuritiesDebtSecurities_7B743E3709D4DF19B4D4913CB9343AF1" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Held to Maturity, Securities, Debt Securities</link:label>
    <link:label id="lab_asb_HeldtomaturitySecuritiesDebtSecurities_7B743E3709D4DF19B4D4913CB9343AF1_label_en-US" xlink:label="lab_asb_HeldtomaturitySecuritiesDebtSecurities_7B743E3709D4DF19B4D4913CB9343AF1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Debt Securities</link:label>
    <link:label id="lab_asb_HeldtomaturitySecuritiesDebtSecurities_7B743E3709D4DF19B4D4913CB9343AF1_documentation_en-US" xlink:label="lab_asb_HeldtomaturitySecuritiesDebtSecurities_7B743E3709D4DF19B4D4913CB9343AF1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Debt Securities</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_HeldtomaturitySecuritiesDebtSecurities" xlink:label="loc_asb_HeldtomaturitySecuritiesDebtSecurities_7B743E3709D4DF19B4D4913CB9343AF1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_HeldtomaturitySecuritiesDebtSecurities_7B743E3709D4DF19B4D4913CB9343AF1" xlink:to="lab_asb_HeldtomaturitySecuritiesDebtSecurities_7B743E3709D4DF19B4D4913CB9343AF1" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesFairValue_3B1A0D18433E0FE2CBA5913CB93468F4_netLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesFairValue_3B1A0D18433E0FE2CBA5913CB93468F4" xlink:role="http://www.xbrl.org/2009/role/netLabel" xlink:type="resource" xml:lang="en-US">Held to Maturity, Total debt securities</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesFairValue_3B1A0D18433E0FE2CBA5913CB93468F4_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesFairValue_3B1A0D18433E0FE2CBA5913CB93468F4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesFairValue" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesFairValue_3B1A0D18433E0FE2CBA5913CB93468F4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesFairValue_3B1A0D18433E0FE2CBA5913CB93468F4" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesFairValue_3B1A0D18433E0FE2CBA5913CB93468F4" xlink:type="arc" />
    <link:label id="lab_asb_RatioOfFairValueToAmortizedCostHtm_2EA8AF8067CA6C7CC0CD913CB9348452_terseLabel_en-US" xlink:label="lab_asb_RatioOfFairValueToAmortizedCostHtm_2EA8AF8067CA6C7CC0CD913CB9348452" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Ratio of Fair Value to Amortized Cost</link:label>
    <link:label id="lab_asb_RatioOfFairValueToAmortizedCostHtm_2EA8AF8067CA6C7CC0CD913CB9348452_label_en-US" xlink:label="lab_asb_RatioOfFairValueToAmortizedCostHtm_2EA8AF8067CA6C7CC0CD913CB9348452" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Ratio of Fair Value to Amortized Cost, HTM</link:label>
    <link:label id="lab_asb_RatioOfFairValueToAmortizedCostHtm_2EA8AF8067CA6C7CC0CD913CB9348452_documentation_en-US" xlink:label="lab_asb_RatioOfFairValueToAmortizedCostHtm_2EA8AF8067CA6C7CC0CD913CB9348452" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Ratio of Fair Value to Amortized Cost, HTM</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_RatioOfFairValueToAmortizedCostHtm" xlink:label="loc_asb_RatioOfFairValueToAmortizedCostHtm_2EA8AF8067CA6C7CC0CD913CB9348452" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_RatioOfFairValueToAmortizedCostHtm_2EA8AF8067CA6C7CC0CD913CB9348452" xlink:to="lab_asb_RatioOfFairValueToAmortizedCostHtm_2EA8AF8067CA6C7CC0CD913CB9348452" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_B2E5DE54C9061D69A62D24DA99398F16_verboseLabel_en-US" xlink:label="lab_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_B2E5DE54C9061D69A62D24DA99398F16" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investment Securities</link:label>
    <link:label id="lab_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_B2E5DE54C9061D69A62D24DA99398F16_label_en-US" xlink:label="lab_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_B2E5DE54C9061D69A62D24DA99398F16" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments in Debt and Marketable Equity Securities (and Certain Trading Assets) Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock" xlink:label="loc_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_B2E5DE54C9061D69A62D24DA99398F16" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_B2E5DE54C9061D69A62D24DA99398F16" xlink:to="lab_us-gaap_InvestmentsInDebtAndMarketableEquitySecuritiesAndCertainTradingAssetsDisclosureTextBlock_B2E5DE54C9061D69A62D24DA99398F16" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureAbstract_9B4075FEBF62DCF57D69A1C4602A4587_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureAbstract_9B4075FEBF62DCF57D69A1C4602A4587" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instruments and Hedging Activities Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureAbstract" xlink:label="loc_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureAbstract_9B4075FEBF62DCF57D69A1C4602A4587" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureAbstract_9B4075FEBF62DCF57D69A1C4602A4587" xlink:to="lab_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureAbstract_9B4075FEBF62DCF57D69A1C4602A4587" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_03FDDA9B7C5659C214E7A1C4602A1F55_terseLabel_en-US" xlink:label="lab_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_03FDDA9B7C5659C214E7A1C4602A1F55" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Values Derivatives, Balance Sheet Location, by Derivative Contract Type [Table]</link:label>
    <link:label id="lab_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_03FDDA9B7C5659C214E7A1C4602A1F55_label_en-US" xlink:label="lab_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_03FDDA9B7C5659C214E7A1C4602A1F55" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Values Derivatives, Balance Sheet Location, by Derivative Contract Type [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable" xlink:label="loc_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_03FDDA9B7C5659C214E7A1C4602A1F55" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_03FDDA9B7C5659C214E7A1C4602A1F55" xlink:to="lab_us-gaap_FairValuesDerivativesBalanceSheetLocationByDerivativeContractTypeByHedgingDesignationTable_03FDDA9B7C5659C214E7A1C4602A1F55" xlink:type="arc" />
    <link:label id="lab_us-gaap_HedgingDesignationAxis_13A38664B7F2AFBC2D2DA1C4602AD6C9_terseLabel_en-US" xlink:label="lab_us-gaap_HedgingDesignationAxis_13A38664B7F2AFBC2D2DA1C4602AD6C9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Hedging Designation [Axis]</link:label>
    <link:label id="lab_us-gaap_HedgingDesignationAxis_13A38664B7F2AFBC2D2DA1C4602AD6C9_label_en-US" xlink:label="lab_us-gaap_HedgingDesignationAxis_13A38664B7F2AFBC2D2DA1C4602AD6C9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Hedging Designation [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HedgingDesignationAxis" xlink:label="loc_us-gaap_HedgingDesignationAxis_13A38664B7F2AFBC2D2DA1C4602AD6C9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HedgingDesignationAxis_13A38664B7F2AFBC2D2DA1C4602AD6C9" xlink:to="lab_us-gaap_HedgingDesignationAxis_13A38664B7F2AFBC2D2DA1C4602AD6C9" xlink:type="arc" />
    <link:label id="lab_us-gaap_HedgingDesignationDomain_E0759B407782632BDF86A1C4602AD4AB_terseLabel_en-US" xlink:label="lab_us-gaap_HedgingDesignationDomain_E0759B407782632BDF86A1C4602AD4AB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Hedging Designation [Domain]</link:label>
    <link:label id="lab_us-gaap_HedgingDesignationDomain_E0759B407782632BDF86A1C4602AD4AB_label_en-US" xlink:label="lab_us-gaap_HedgingDesignationDomain_E0759B407782632BDF86A1C4602AD4AB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Hedging Designation [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HedgingDesignationDomain" xlink:label="loc_us-gaap_HedgingDesignationDomain_E0759B407782632BDF86A1C4602AD4AB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HedgingDesignationDomain_E0759B407782632BDF86A1C4602AD4AB" xlink:to="lab_us-gaap_HedgingDesignationDomain_E0759B407782632BDF86A1C4602AD4AB" xlink:type="arc" />
    <link:label id="lab_us-gaap_NondesignatedMember_79BEC0F59254B88D9D8FA1C4602A6A60_terseLabel_en-US" xlink:label="lab_us-gaap_NondesignatedMember_79BEC0F59254B88D9D8FA1C4602A6A60" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Not Designated as Hedging Instrument</link:label>
    <link:label id="lab_us-gaap_NondesignatedMember_79BEC0F59254B88D9D8FA1C4602A6A60_label_en-US" xlink:label="lab_us-gaap_NondesignatedMember_79BEC0F59254B88D9D8FA1C4602A6A60" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Not Designated as Hedging Instrument [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NondesignatedMember" xlink:label="loc_us-gaap_NondesignatedMember_79BEC0F59254B88D9D8FA1C4602A6A60" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NondesignatedMember_79BEC0F59254B88D9D8FA1C4602A6A60" xlink:to="lab_us-gaap_NondesignatedMember_79BEC0F59254B88D9D8FA1C4602A6A60" xlink:type="arc" />
    <link:label id="lab_us-gaap_BalanceSheetLocationAxis_E5B68AE97C45423EADC6A1C4602A6D30_terseLabel_en-US" xlink:label="lab_us-gaap_BalanceSheetLocationAxis_E5B68AE97C45423EADC6A1C4602A6D30" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Balance Sheet Location [Axis]</link:label>
    <link:label id="lab_us-gaap_BalanceSheetLocationAxis_E5B68AE97C45423EADC6A1C4602A6D30_label_en-US" xlink:label="lab_us-gaap_BalanceSheetLocationAxis_E5B68AE97C45423EADC6A1C4602A6D30" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Balance Sheet Location [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BalanceSheetLocationAxis" xlink:label="loc_us-gaap_BalanceSheetLocationAxis_E5B68AE97C45423EADC6A1C4602A6D30" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BalanceSheetLocationAxis_E5B68AE97C45423EADC6A1C4602A6D30" xlink:to="lab_us-gaap_BalanceSheetLocationAxis_E5B68AE97C45423EADC6A1C4602A6D30" xlink:type="arc" />
    <link:label id="lab_us-gaap_BalanceSheetLocationDomain_F6CEE8FDD48CA3A4284AA1C4602A1943_terseLabel_en-US" xlink:label="lab_us-gaap_BalanceSheetLocationDomain_F6CEE8FDD48CA3A4284AA1C4602A1943" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Balance Sheet Location [Domain]</link:label>
    <link:label id="lab_us-gaap_BalanceSheetLocationDomain_F6CEE8FDD48CA3A4284AA1C4602A1943_label_en-US" xlink:label="lab_us-gaap_BalanceSheetLocationDomain_F6CEE8FDD48CA3A4284AA1C4602A1943" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Balance Sheet Location [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BalanceSheetLocationDomain" xlink:label="loc_us-gaap_BalanceSheetLocationDomain_F6CEE8FDD48CA3A4284AA1C4602A1943" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BalanceSheetLocationDomain_F6CEE8FDD48CA3A4284AA1C4602A1943" xlink:to="lab_us-gaap_BalanceSheetLocationDomain_F6CEE8FDD48CA3A4284AA1C4602A1943" xlink:type="arc" />
    <link:label id="lab_asb_TradingAssetsrMember_390BFD980740A753EE9BA1C4602AF8B3_terseLabel_en-US" xlink:label="lab_asb_TradingAssetsrMember_390BFD980740A753EE9BA1C4602AF8B3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Trading assets</link:label>
    <link:label id="lab_asb_TradingAssetsrMember_390BFD980740A753EE9BA1C4602AF8B3_label_en-US" xlink:label="lab_asb_TradingAssetsrMember_390BFD980740A753EE9BA1C4602AF8B3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Trading Assets [Member]</link:label>
    <link:label id="lab_asb_TradingAssetsrMember_390BFD980740A753EE9BA1C4602AF8B3_documentation_en-US" xlink:label="lab_asb_TradingAssetsrMember_390BFD980740A753EE9BA1C4602AF8B3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="asb-20170331.xsd#asb_TradingAssetsrMember" xlink:label="loc_asb_TradingAssetsrMember_390BFD980740A753EE9BA1C4602AF8B3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_TradingAssetsrMember_390BFD980740A753EE9BA1C4602AF8B3" xlink:to="lab_asb_TradingAssetsrMember_390BFD980740A753EE9BA1C4602AF8B3" xlink:type="arc" />
    <link:label id="lab_asb_Tradingliabilities1Member_3FC897C4801F339797FFA1C4602A3EA3_terseLabel_en-US" xlink:label="lab_asb_Tradingliabilities1Member_3FC897C4801F339797FFA1C4602A3EA3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Trading liabilities</link:label>
    <link:label id="lab_asb_Tradingliabilities1Member_3FC897C4801F339797FFA1C4602A3EA3_label_en-US" xlink:label="lab_asb_Tradingliabilities1Member_3FC897C4801F339797FFA1C4602A3EA3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Trading Liabilities [Member]</link:label>
    <link:label id="lab_asb_Tradingliabilities1Member_3FC897C4801F339797FFA1C4602A3EA3_documentation_en-US" xlink:label="lab_asb_Tradingliabilities1Member_3FC897C4801F339797FFA1C4602A3EA3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="asb-20170331.xsd#asb_Tradingliabilities1Member" xlink:label="loc_asb_Tradingliabilities1Member_3FC897C4801F339797FFA1C4602A3EA3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_Tradingliabilities1Member_3FC897C4801F339797FFA1C4602A3EA3" xlink:to="lab_asb_Tradingliabilities1Member_3FC897C4801F339797FFA1C4602A3EA3" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherAssetsMember_0A4D4553EEDC1C2DF7CDA1C4602A465E_terseLabel_en-US" xlink:label="lab_us-gaap_OtherAssetsMember_0A4D4553EEDC1C2DF7CDA1C4602A465E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
    <link:label id="lab_us-gaap_OtherAssetsMember_0A4D4553EEDC1C2DF7CDA1C4602A465E_label_en-US" xlink:label="lab_us-gaap_OtherAssetsMember_0A4D4553EEDC1C2DF7CDA1C4602A465E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Assets [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherAssetsMember" xlink:label="loc_us-gaap_OtherAssetsMember_0A4D4553EEDC1C2DF7CDA1C4602A465E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherAssetsMember_0A4D4553EEDC1C2DF7CDA1C4602A465E" xlink:to="lab_us-gaap_OtherAssetsMember_0A4D4553EEDC1C2DF7CDA1C4602A465E" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherLiabilitiesMember_A1357435EF584EEEB396A1C4602A223C_terseLabel_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesMember_A1357435EF584EEEB396A1C4602A223C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other liabilities</link:label>
    <link:label id="lab_us-gaap_OtherLiabilitiesMember_A1357435EF584EEEB396A1C4602A223C_label_en-US" xlink:label="lab_us-gaap_OtherLiabilitiesMember_A1357435EF584EEEB396A1C4602A223C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Liabilities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherLiabilitiesMember" xlink:label="loc_us-gaap_OtherLiabilitiesMember_A1357435EF584EEEB396A1C4602A223C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherLiabilitiesMember_A1357435EF584EEEB396A1C4602A223C" xlink:to="lab_us-gaap_OtherLiabilitiesMember_A1357435EF584EEEB396A1C4602A223C" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentRiskAxis_08CFD1130EC55B80D38FA1C4602AA118_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentRiskAxis_08CFD1130EC55B80D38FA1C4602AA118" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative Instrument [Axis]</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentRiskAxis_08CFD1130EC55B80D38FA1C4602AA118_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentRiskAxis_08CFD1130EC55B80D38FA1C4602AA118" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instrument [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeInstrumentRiskAxis" xlink:label="loc_us-gaap_DerivativeInstrumentRiskAxis_08CFD1130EC55B80D38FA1C4602AA118" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentRiskAxis_08CFD1130EC55B80D38FA1C4602AA118" xlink:to="lab_us-gaap_DerivativeInstrumentRiskAxis_08CFD1130EC55B80D38FA1C4602AA118" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeContractTypeDomain_1AC59D1CFB3EC808760FA1C4602A74A6_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeContractTypeDomain_1AC59D1CFB3EC808760FA1C4602A74A6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative Contract [Domain]</link:label>
    <link:label id="lab_us-gaap_DerivativeContractTypeDomain_1AC59D1CFB3EC808760FA1C4602A74A6_label_en-US" xlink:label="lab_us-gaap_DerivativeContractTypeDomain_1AC59D1CFB3EC808760FA1C4602A74A6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Contract [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeContractTypeDomain" xlink:label="loc_us-gaap_DerivativeContractTypeDomain_1AC59D1CFB3EC808760FA1C4602A74A6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeContractTypeDomain_1AC59D1CFB3EC808760FA1C4602A74A6" xlink:to="lab_us-gaap_DerivativeContractTypeDomain_1AC59D1CFB3EC808760FA1C4602A74A6" xlink:type="arc" />
    <link:label id="lab_asb_PurchasedOptionMember_22118559A46E76645834A1C4602AE9B9_terseLabel_en-US" xlink:label="lab_asb_PurchasedOptionMember_22118559A46E76645834A1C4602AE9B9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Purchased options (time deposit)</link:label>
    <link:label id="lab_asb_PurchasedOptionMember_22118559A46E76645834A1C4602AE9B9_label_en-US" xlink:label="lab_asb_PurchasedOptionMember_22118559A46E76645834A1C4602AE9B9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Purchased Deposit Option [Member]</link:label>
    <link:label id="lab_asb_PurchasedOptionMember_22118559A46E76645834A1C4602AE9B9_documentation_en-US" xlink:label="lab_asb_PurchasedOptionMember_22118559A46E76645834A1C4602AE9B9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">A purchased deposit option with an equity indexed derivative</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_PurchasedOptionMember" xlink:label="loc_asb_PurchasedOptionMember_22118559A46E76645834A1C4602AE9B9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_PurchasedOptionMember_22118559A46E76645834A1C4602AE9B9" xlink:to="lab_asb_PurchasedOptionMember_22118559A46E76645834A1C4602AE9B9" xlink:type="arc" />
    <link:label id="lab_asb_WrittenOptionsMember_06E6BE6B200652B03137A1C4602AF7FC_verboseLabel_en-US" xlink:label="lab_asb_WrittenOptionsMember_06E6BE6B200652B03137A1C4602AF7FC" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Written options (time deposit)</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_WrittenOptionsMember" xlink:label="loc_asb_WrittenOptionsMember_06E6BE6B200652B03137A1C4602AF7FC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_WrittenOptionsMember_06E6BE6B200652B03137A1C4602AF7FC" xlink:to="lab_asb_WrittenOptionsMember_06E6BE6B200652B03137A1C4602AF7FC" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativesFairValueLineItems_0BC049EDF981FA871D05A1C4602A5C70_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativesFairValueLineItems_0BC049EDF981FA871D05A1C4602A5C70" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivatives, Fair Value [Line Items]</link:label>
    <link:label id="lab_us-gaap_DerivativesFairValueLineItems_0BC049EDF981FA871D05A1C4602A5C70_label_en-US" xlink:label="lab_us-gaap_DerivativesFairValueLineItems_0BC049EDF981FA871D05A1C4602A5C70" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivatives, Fair Value [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativesFairValueLineItems" xlink:label="loc_us-gaap_DerivativesFairValueLineItems_0BC049EDF981FA871D05A1C4602A5C70" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativesFairValueLineItems_0BC049EDF981FA871D05A1C4602A5C70" xlink:to="lab_us-gaap_DerivativesFairValueLineItems_0BC049EDF981FA871D05A1C4602A5C70" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_3110169E56A3961A8E24A1C4602A9E7D_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_3110169E56A3961A8E24A1C4602A9E7D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative Instruments Not Designated as Hedging Instruments [Abstract]</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_3110169E56A3961A8E24A1C4602A9E7D_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_3110169E56A3961A8E24A1C4602A9E7D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instruments Not Designated as Hedging Instruments [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract" xlink:label="loc_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_3110169E56A3961A8E24A1C4602A9E7D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_3110169E56A3961A8E24A1C4602A9E7D" xlink:to="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsAbstract_3110169E56A3961A8E24A1C4602A9E7D" xlink:type="arc" />
    <link:label id="lab_invest_DerivativeNotionalAmount_FEAE0D84D2D919070071A1C4602A206B_verboseLabel_en-US" xlink:label="lab_invest_DerivativeNotionalAmount_FEAE0D84D2D919070071A1C4602A206B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Notional Amount</link:label>
    <link:label id="lab_invest_DerivativeNotionalAmount_FEAE0D84D2D919070071A1C4602A206B_label_en-US" xlink:label="lab_invest_DerivativeNotionalAmount_FEAE0D84D2D919070071A1C4602A206B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative, Notional Amount</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/invest/2013/invest-2013-01-31.xsd#invest_DerivativeNotionalAmount" xlink:label="loc_invest_DerivativeNotionalAmount_FEAE0D84D2D919070071A1C4602A206B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_invest_DerivativeNotionalAmount_FEAE0D84D2D919070071A1C4602A206B" xlink:to="lab_invest_DerivativeNotionalAmount_FEAE0D84D2D919070071A1C4602A206B" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherDerivativesNotDesignatedAsHedgingInstrumentsAtFairValueNet_B5595158E418A2F0AD3AA1C4602A7B72_terseLabel_en-US" xlink:label="lab_us-gaap_OtherDerivativesNotDesignatedAsHedgingInstrumentsAtFairValueNet_B5595158E418A2F0AD3AA1C4602A7B72" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value</link:label>
    <link:label id="lab_us-gaap_OtherDerivativesNotDesignatedAsHedgingInstrumentsAtFairValueNet_B5595158E418A2F0AD3AA1C4602A7B72_label_en-US" xlink:label="lab_us-gaap_OtherDerivativesNotDesignatedAsHedgingInstrumentsAtFairValueNet_B5595158E418A2F0AD3AA1C4602A7B72" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Derivatives Not Designated as Hedging Instruments at Fair Value, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherDerivativesNotDesignatedAsHedgingInstrumentsAtFairValueNet" xlink:label="loc_us-gaap_OtherDerivativesNotDesignatedAsHedgingInstrumentsAtFairValueNet_B5595158E418A2F0AD3AA1C4602A7B72" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherDerivativesNotDesignatedAsHedgingInstrumentsAtFairValueNet_B5595158E418A2F0AD3AA1C4602A7B72" xlink:to="lab_us-gaap_OtherDerivativesNotDesignatedAsHedgingInstrumentsAtFairValueNet_B5595158E418A2F0AD3AA1C4602A7B72" xlink:type="arc" />
    <link:label id="lab_us-gaap_ReceivablesAbstract_BA135708C3360D0A5E69920949CC40EB_label_en-US" xlink:label="lab_us-gaap_ReceivablesAbstract_BA135708C3360D0A5E69920949CC40EB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Receivables [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ReceivablesAbstract" xlink:label="loc_us-gaap_ReceivablesAbstract_BA135708C3360D0A5E69920949CC40EB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReceivablesAbstract_BA135708C3360D0A5E69920949CC40EB" xlink:to="lab_us-gaap_ReceivablesAbstract_BA135708C3360D0A5E69920949CC40EB" xlink:type="arc" />
    <link:label id="lab_us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock_D41F889A83018A84F080920949CCCFA8_verboseLabel_en-US" xlink:label="lab_us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock_D41F889A83018A84F080920949CCCFA8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Loans</link:label>
    <link:label id="lab_us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock_D41F889A83018A84F080920949CCCFA8_label_en-US" xlink:label="lab_us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock_D41F889A83018A84F080920949CCCFA8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans, Notes, Trade and Other Receivables Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock" xlink:label="loc_us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock_D41F889A83018A84F080920949CCCFA8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock_D41F889A83018A84F080920949CCCFA8" xlink:to="lab_us-gaap_LoansNotesTradeAndOtherReceivablesDisclosureTextBlock_D41F889A83018A84F080920949CCCFA8" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeStatementAbstract_8D2167E7CB1F3693A9A990CD7FB1A3B2_label_en-US" xlink:label="lab_us-gaap_IncomeStatementAbstract_8D2167E7CB1F3693A9A990CD7FB1A3B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Statement [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeStatementAbstract" xlink:label="loc_us-gaap_IncomeStatementAbstract_8D2167E7CB1F3693A9A990CD7FB1A3B2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeStatementAbstract_8D2167E7CB1F3693A9A990CD7FB1A3B2" xlink:to="lab_us-gaap_IncomeStatementAbstract_8D2167E7CB1F3693A9A990CD7FB1A3B2" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestAndDividendIncomeOperatingAbstract_A377E87C46087E7FC6CC90CD7FB173EF_verboseLabel_en-US" xlink:label="lab_us-gaap_InterestAndDividendIncomeOperatingAbstract_A377E87C46087E7FC6CC90CD7FB173EF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">INTEREST INCOME</link:label>
    <link:label id="lab_us-gaap_InterestAndDividendIncomeOperatingAbstract_A377E87C46087E7FC6CC90CD7FB173EF_label_en-US" xlink:label="lab_us-gaap_InterestAndDividendIncomeOperatingAbstract_A377E87C46087E7FC6CC90CD7FB173EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest and Dividend Income, Operating [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestAndDividendIncomeOperatingAbstract" xlink:label="loc_us-gaap_InterestAndDividendIncomeOperatingAbstract_A377E87C46087E7FC6CC90CD7FB173EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestAndDividendIncomeOperatingAbstract_A377E87C46087E7FC6CC90CD7FB173EF" xlink:to="lab_us-gaap_InterestAndDividendIncomeOperatingAbstract_A377E87C46087E7FC6CC90CD7FB173EF" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestAndFeeIncomeLoansAndLeases_164062B1BBAACE77EED290CD7FB11905_verboseLabel_en-US" xlink:label="lab_us-gaap_InterestAndFeeIncomeLoansAndLeases_164062B1BBAACE77EED290CD7FB11905" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Interest and fees on loans</link:label>
    <link:label id="lab_us-gaap_InterestAndFeeIncomeLoansAndLeases_164062B1BBAACE77EED290CD7FB11905_label_en-US" xlink:label="lab_us-gaap_InterestAndFeeIncomeLoansAndLeases_164062B1BBAACE77EED290CD7FB11905" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest and Fee Income, Loans and Leases</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestAndFeeIncomeLoansAndLeases" xlink:label="loc_us-gaap_InterestAndFeeIncomeLoansAndLeases_164062B1BBAACE77EED290CD7FB11905" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestAndFeeIncomeLoansAndLeases_164062B1BBAACE77EED290CD7FB11905" xlink:to="lab_us-gaap_InterestAndFeeIncomeLoansAndLeases_164062B1BBAACE77EED290CD7FB11905" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestAndDividendIncomeSecuritiesByTaxableStatusAbstract_9FB1036290AD5893E2A490CD7FB18721_verboseLabel_en-US" xlink:label="lab_us-gaap_InterestAndDividendIncomeSecuritiesByTaxableStatusAbstract_9FB1036290AD5893E2A490CD7FB18721" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Interest and dividends on investment securities:</link:label>
    <link:label id="lab_us-gaap_InterestAndDividendIncomeSecuritiesByTaxableStatusAbstract_9FB1036290AD5893E2A490CD7FB18721_label_en-US" xlink:label="lab_us-gaap_InterestAndDividendIncomeSecuritiesByTaxableStatusAbstract_9FB1036290AD5893E2A490CD7FB18721" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest and Dividend Income, Securities, by Taxable Status [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestAndDividendIncomeSecuritiesByTaxableStatusAbstract" xlink:label="loc_us-gaap_InterestAndDividendIncomeSecuritiesByTaxableStatusAbstract_9FB1036290AD5893E2A490CD7FB18721" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestAndDividendIncomeSecuritiesByTaxableStatusAbstract_9FB1036290AD5893E2A490CD7FB18721" xlink:to="lab_us-gaap_InterestAndDividendIncomeSecuritiesByTaxableStatusAbstract_9FB1036290AD5893E2A490CD7FB18721" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestIncomeSecuritiesTaxable_E0D1E3929AA7028E848790CD7FB17FCD_verboseLabel_en-US" xlink:label="lab_us-gaap_InterestIncomeSecuritiesTaxable_E0D1E3929AA7028E848790CD7FB17FCD" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Taxable</link:label>
    <link:label id="lab_us-gaap_InterestIncomeSecuritiesTaxable_E0D1E3929AA7028E848790CD7FB17FCD_label_en-US" xlink:label="lab_us-gaap_InterestIncomeSecuritiesTaxable_E0D1E3929AA7028E848790CD7FB17FCD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Income, Securities, Operating, Taxable</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestIncomeSecuritiesTaxable" xlink:label="loc_us-gaap_InterestIncomeSecuritiesTaxable_E0D1E3929AA7028E848790CD7FB17FCD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestIncomeSecuritiesTaxable_E0D1E3929AA7028E848790CD7FB17FCD" xlink:to="lab_us-gaap_InterestIncomeSecuritiesTaxable_E0D1E3929AA7028E848790CD7FB17FCD" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestIncomeSecuritiesTaxExempt_595279E2A5A6C0CC360490CD7FB122B7_verboseLabel_en-US" xlink:label="lab_us-gaap_InterestIncomeSecuritiesTaxExempt_595279E2A5A6C0CC360490CD7FB122B7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Tax exempt</link:label>
    <link:label id="lab_us-gaap_InterestIncomeSecuritiesTaxExempt_595279E2A5A6C0CC360490CD7FB122B7_label_en-US" xlink:label="lab_us-gaap_InterestIncomeSecuritiesTaxExempt_595279E2A5A6C0CC360490CD7FB122B7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Income, Securities, Operating, Tax Exempt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestIncomeSecuritiesTaxExempt" xlink:label="loc_us-gaap_InterestIncomeSecuritiesTaxExempt_595279E2A5A6C0CC360490CD7FB122B7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestIncomeSecuritiesTaxExempt_595279E2A5A6C0CC360490CD7FB122B7" xlink:to="lab_us-gaap_InterestIncomeSecuritiesTaxExempt_595279E2A5A6C0CC360490CD7FB122B7" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherInterestAndDividendIncome_457AA20AE5373612220390CD7FB1F352_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherInterestAndDividendIncome_457AA20AE5373612220390CD7FB1F352" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other interest</link:label>
    <link:label id="lab_us-gaap_OtherInterestAndDividendIncome_457AA20AE5373612220390CD7FB1F352_label_en-US" xlink:label="lab_us-gaap_OtherInterestAndDividendIncome_457AA20AE5373612220390CD7FB1F352" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Interest and Dividend Income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherInterestAndDividendIncome" xlink:label="loc_us-gaap_OtherInterestAndDividendIncome_457AA20AE5373612220390CD7FB1F352" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherInterestAndDividendIncome_457AA20AE5373612220390CD7FB1F352" xlink:to="lab_us-gaap_OtherInterestAndDividendIncome_457AA20AE5373612220390CD7FB1F352" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestAndDividendIncomeOperating_2F9806883014623D5E2B90CD7FB18348_totalLabel_en-US" xlink:label="lab_us-gaap_InterestAndDividendIncomeOperating_2F9806883014623D5E2B90CD7FB18348" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total interest income</link:label>
    <link:label id="lab_us-gaap_InterestAndDividendIncomeOperating_2F9806883014623D5E2B90CD7FB18348_label_en-US" xlink:label="lab_us-gaap_InterestAndDividendIncomeOperating_2F9806883014623D5E2B90CD7FB18348" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest and Dividend Income, Operating</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestAndDividendIncomeOperating" xlink:label="loc_us-gaap_InterestAndDividendIncomeOperating_2F9806883014623D5E2B90CD7FB18348" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestAndDividendIncomeOperating_2F9806883014623D5E2B90CD7FB18348" xlink:to="lab_us-gaap_InterestAndDividendIncomeOperating_2F9806883014623D5E2B90CD7FB18348" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestExpenseAbstract_533815B49A8A6673339E90CD7FB16CA4_verboseLabel_en-US" xlink:label="lab_us-gaap_InterestExpenseAbstract_533815B49A8A6673339E90CD7FB16CA4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">INTEREST EXPENSE</link:label>
    <link:label id="lab_us-gaap_InterestExpenseAbstract_533815B49A8A6673339E90CD7FB16CA4_label_en-US" xlink:label="lab_us-gaap_InterestExpenseAbstract_533815B49A8A6673339E90CD7FB16CA4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Expense [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestExpenseAbstract" xlink:label="loc_us-gaap_InterestExpenseAbstract_533815B49A8A6673339E90CD7FB16CA4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestExpenseAbstract_533815B49A8A6673339E90CD7FB16CA4" xlink:to="lab_us-gaap_InterestExpenseAbstract_533815B49A8A6673339E90CD7FB16CA4" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestExpenseDeposits_07B5F93A2657B95E92F290CD7FB193DA_verboseLabel_en-US" xlink:label="lab_us-gaap_InterestExpenseDeposits_07B5F93A2657B95E92F290CD7FB193DA" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Interest on deposits</link:label>
    <link:label id="lab_us-gaap_InterestExpenseDeposits_07B5F93A2657B95E92F290CD7FB193DA_label_en-US" xlink:label="lab_us-gaap_InterestExpenseDeposits_07B5F93A2657B95E92F290CD7FB193DA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Expense, Deposits</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestExpenseDeposits" xlink:label="loc_us-gaap_InterestExpenseDeposits_07B5F93A2657B95E92F290CD7FB193DA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestExpenseDeposits_07B5F93A2657B95E92F290CD7FB193DA" xlink:to="lab_us-gaap_InterestExpenseDeposits_07B5F93A2657B95E92F290CD7FB193DA" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestExpenseFederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_3823CC7DE8EBE941A84190CD7FB1D9D3_verboseLabel_en-US" xlink:label="lab_us-gaap_InterestExpenseFederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_3823CC7DE8EBE941A84190CD7FB1D9D3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Interest on Federal funds purchased and securities sold under agreements to repurchase</link:label>
    <link:label id="lab_us-gaap_InterestExpenseFederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_3823CC7DE8EBE941A84190CD7FB1D9D3_label_en-US" xlink:label="lab_us-gaap_InterestExpenseFederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_3823CC7DE8EBE941A84190CD7FB1D9D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Expense, Federal Funds Purchased and Securities Sold under Agreements to Repurchase</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestExpenseFederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase" xlink:label="loc_us-gaap_InterestExpenseFederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_3823CC7DE8EBE941A84190CD7FB1D9D3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestExpenseFederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_3823CC7DE8EBE941A84190CD7FB1D9D3" xlink:to="lab_us-gaap_InterestExpenseFederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_3823CC7DE8EBE941A84190CD7FB1D9D3" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestExpenseOtherShortTermBorrowings_4208A1411D834903836B90CD7FB128F0_verboseLabel_en-US" xlink:label="lab_us-gaap_InterestExpenseOtherShortTermBorrowings_4208A1411D834903836B90CD7FB128F0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Interest on other short-term funding</link:label>
    <link:label id="lab_us-gaap_InterestExpenseOtherShortTermBorrowings_4208A1411D834903836B90CD7FB128F0_label_en-US" xlink:label="lab_us-gaap_InterestExpenseOtherShortTermBorrowings_4208A1411D834903836B90CD7FB128F0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Expense, Other Short-term Borrowings</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestExpenseOtherShortTermBorrowings" xlink:label="loc_us-gaap_InterestExpenseOtherShortTermBorrowings_4208A1411D834903836B90CD7FB128F0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestExpenseOtherShortTermBorrowings_4208A1411D834903836B90CD7FB128F0" xlink:to="lab_us-gaap_InterestExpenseOtherShortTermBorrowings_4208A1411D834903836B90CD7FB128F0" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestExpenseLongTermDebt_BE9A63061814205BE57790CD7FB10BF4_verboseLabel_en-US" xlink:label="lab_us-gaap_InterestExpenseLongTermDebt_BE9A63061814205BE57790CD7FB10BF4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Interest on long-term funding</link:label>
    <link:label id="lab_us-gaap_InterestExpenseLongTermDebt_BE9A63061814205BE57790CD7FB10BF4_label_en-US" xlink:label="lab_us-gaap_InterestExpenseLongTermDebt_BE9A63061814205BE57790CD7FB10BF4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Expense, Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestExpenseLongTermDebt" xlink:label="loc_us-gaap_InterestExpenseLongTermDebt_BE9A63061814205BE57790CD7FB10BF4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestExpenseLongTermDebt_BE9A63061814205BE57790CD7FB10BF4" xlink:to="lab_us-gaap_InterestExpenseLongTermDebt_BE9A63061814205BE57790CD7FB10BF4" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestExpense_9F45594D69E7ECBB3B6790CD7FB106B9_totalLabel_en-US" xlink:label="lab_us-gaap_InterestExpense_9F45594D69E7ECBB3B6790CD7FB106B9" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total interest expense</link:label>
    <link:label id="lab_us-gaap_InterestExpense_9F45594D69E7ECBB3B6790CD7FB106B9_label_en-US" xlink:label="lab_us-gaap_InterestExpense_9F45594D69E7ECBB3B6790CD7FB106B9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestExpense" xlink:label="loc_us-gaap_InterestExpense_9F45594D69E7ECBB3B6790CD7FB106B9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestExpense_9F45594D69E7ECBB3B6790CD7FB106B9" xlink:to="lab_us-gaap_InterestExpense_9F45594D69E7ECBB3B6790CD7FB106B9" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestIncomeExpenseNet_742AF2490D459C114EAF90CD7FB13AC6_totalLabel_en-US" xlink:label="lab_us-gaap_InterestIncomeExpenseNet_742AF2490D459C114EAF90CD7FB13AC6" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">NET INTEREST INCOME</link:label>
    <link:label id="lab_us-gaap_InterestIncomeExpenseNet_742AF2490D459C114EAF90CD7FB13AC6_label_en-US" xlink:label="lab_us-gaap_InterestIncomeExpenseNet_742AF2490D459C114EAF90CD7FB13AC6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Income (Expense), Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestIncomeExpenseNet" xlink:label="loc_us-gaap_InterestIncomeExpenseNet_742AF2490D459C114EAF90CD7FB13AC6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestIncomeExpenseNet_742AF2490D459C114EAF90CD7FB13AC6" xlink:to="lab_us-gaap_InterestIncomeExpenseNet_742AF2490D459C114EAF90CD7FB13AC6" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestIncomeExpenseAfterProvisionForLoanLoss_6A78838AFF7DB79AD80A90CD7FB1C6BD_totalLabel_en-US" xlink:label="lab_us-gaap_InterestIncomeExpenseAfterProvisionForLoanLoss_6A78838AFF7DB79AD80A90CD7FB1C6BD" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net interest income after provision for credit losses</link:label>
    <link:label id="lab_us-gaap_InterestIncomeExpenseAfterProvisionForLoanLoss_6A78838AFF7DB79AD80A90CD7FB1C6BD_label_en-US" xlink:label="lab_us-gaap_InterestIncomeExpenseAfterProvisionForLoanLoss_6A78838AFF7DB79AD80A90CD7FB1C6BD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Income (Expense), after Provision for Loan Loss</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestIncomeExpenseAfterProvisionForLoanLoss" xlink:label="loc_us-gaap_InterestIncomeExpenseAfterProvisionForLoanLoss_6A78838AFF7DB79AD80A90CD7FB1C6BD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestIncomeExpenseAfterProvisionForLoanLoss_6A78838AFF7DB79AD80A90CD7FB1C6BD" xlink:to="lab_us-gaap_InterestIncomeExpenseAfterProvisionForLoanLoss_6A78838AFF7DB79AD80A90CD7FB1C6BD" xlink:type="arc" />
    <link:label id="lab_us-gaap_NoninterestIncomeAbstract_06BA4F0DD1E08E345B6490CD7FB12911_verboseLabel_en-US" xlink:label="lab_us-gaap_NoninterestIncomeAbstract_06BA4F0DD1E08E345B6490CD7FB12911" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">NONINTEREST INCOME</link:label>
    <link:label id="lab_us-gaap_NoninterestIncomeAbstract_06BA4F0DD1E08E345B6490CD7FB12911_label_en-US" xlink:label="lab_us-gaap_NoninterestIncomeAbstract_06BA4F0DD1E08E345B6490CD7FB12911" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noninterest Income [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NoninterestIncomeAbstract" xlink:label="loc_us-gaap_NoninterestIncomeAbstract_06BA4F0DD1E08E345B6490CD7FB12911" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoninterestIncomeAbstract_06BA4F0DD1E08E345B6490CD7FB12911" xlink:to="lab_us-gaap_NoninterestIncomeAbstract_06BA4F0DD1E08E345B6490CD7FB12911" xlink:type="arc" />
    <link:label id="lab_us-gaap_FeesAndCommissionsFiduciaryAndTrustActivities_EF57BD3506EE4A26D2D790CD7FB1C889_verboseLabel_en-US" xlink:label="lab_us-gaap_FeesAndCommissionsFiduciaryAndTrustActivities_EF57BD3506EE4A26D2D790CD7FB1C889" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Trust service fees</link:label>
    <link:label id="lab_us-gaap_FeesAndCommissionsFiduciaryAndTrustActivities_EF57BD3506EE4A26D2D790CD7FB1C889_label_en-US" xlink:label="lab_us-gaap_FeesAndCommissionsFiduciaryAndTrustActivities_EF57BD3506EE4A26D2D790CD7FB1C889" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fees and Commissions, Fiduciary and Trust Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FeesAndCommissionsFiduciaryAndTrustActivities" xlink:label="loc_us-gaap_FeesAndCommissionsFiduciaryAndTrustActivities_EF57BD3506EE4A26D2D790CD7FB1C889" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FeesAndCommissionsFiduciaryAndTrustActivities_EF57BD3506EE4A26D2D790CD7FB1C889" xlink:to="lab_us-gaap_FeesAndCommissionsFiduciaryAndTrustActivities_EF57BD3506EE4A26D2D790CD7FB1C889" xlink:type="arc" />
    <link:label id="lab_us-gaap_FeesAndCommissionsDepositorAccounts_2ACE1E4CDD05B3FA581490CD7FB1D395_verboseLabel_en-US" xlink:label="lab_us-gaap_FeesAndCommissionsDepositorAccounts_2ACE1E4CDD05B3FA581490CD7FB1D395" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Service charges on deposit accounts</link:label>
    <link:label id="lab_us-gaap_FeesAndCommissionsDepositorAccounts_2ACE1E4CDD05B3FA581490CD7FB1D395_label_en-US" xlink:label="lab_us-gaap_FeesAndCommissionsDepositorAccounts_2ACE1E4CDD05B3FA581490CD7FB1D395" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fees and Commissions, Depositor Accounts</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FeesAndCommissionsDepositorAccounts" xlink:label="loc_us-gaap_FeesAndCommissionsDepositorAccounts_2ACE1E4CDD05B3FA581490CD7FB1D395" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FeesAndCommissionsDepositorAccounts_2ACE1E4CDD05B3FA581490CD7FB1D395" xlink:to="lab_us-gaap_FeesAndCommissionsDepositorAccounts_2ACE1E4CDD05B3FA581490CD7FB1D395" xlink:type="arc" />
    <link:label id="lab_asb_CardBasedAndOtherNondepositFees_D1C165FC834EAD209EDE90CD7FB1B818_verboseLabel_en-US" xlink:label="lab_asb_CardBasedAndOtherNondepositFees_D1C165FC834EAD209EDE90CD7FB1B818" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Card-based and other nondeposit fees</link:label>
    <link:label id="lab_asb_CardBasedAndOtherNondepositFees_D1C165FC834EAD209EDE90CD7FB1B818_label_en-US" xlink:label="lab_asb_CardBasedAndOtherNondepositFees_D1C165FC834EAD209EDE90CD7FB1B818" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Card Based And Other Nondeposit Fees</link:label>
    <link:label id="lab_asb_CardBasedAndOtherNondepositFees_D1C165FC834EAD209EDE90CD7FB1B818_documentation_en-US" xlink:label="lab_asb_CardBasedAndOtherNondepositFees_D1C165FC834EAD209EDE90CD7FB1B818" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Card based and other non deposit fees.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CardBasedAndOtherNondepositFees" xlink:label="loc_asb_CardBasedAndOtherNondepositFees_D1C165FC834EAD209EDE90CD7FB1B818" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CardBasedAndOtherNondepositFees_D1C165FC834EAD209EDE90CD7FB1B818" xlink:to="lab_asb_CardBasedAndOtherNondepositFees_D1C165FC834EAD209EDE90CD7FB1B818" xlink:type="arc" />
    <link:label id="lab_us-gaap_InsuranceCommissionsAndFees_CE619DFFCD116E8461A790CD7FB11EA9_verboseLabel_en-US" xlink:label="lab_us-gaap_InsuranceCommissionsAndFees_CE619DFFCD116E8461A790CD7FB11EA9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Insurance commissions</link:label>
    <link:label id="lab_us-gaap_InsuranceCommissionsAndFees_CE619DFFCD116E8461A790CD7FB11EA9_label_en-US" xlink:label="lab_us-gaap_InsuranceCommissionsAndFees_CE619DFFCD116E8461A790CD7FB11EA9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Insurance Commissions and Fees</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InsuranceCommissionsAndFees" xlink:label="loc_us-gaap_InsuranceCommissionsAndFees_CE619DFFCD116E8461A790CD7FB11EA9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InsuranceCommissionsAndFees_CE619DFFCD116E8461A790CD7FB11EA9" xlink:to="lab_us-gaap_InsuranceCommissionsAndFees_CE619DFFCD116E8461A790CD7FB11EA9" xlink:type="arc" />
    <link:label id="lab_us-gaap_BrokerageCommissionsRevenue_693AE3A0428F7001488490CD7FB12585_verboseLabel_en-US" xlink:label="lab_us-gaap_BrokerageCommissionsRevenue_693AE3A0428F7001488490CD7FB12585" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Brokerage and annuity commissions</link:label>
    <link:label id="lab_us-gaap_BrokerageCommissionsRevenue_693AE3A0428F7001488490CD7FB12585_label_en-US" xlink:label="lab_us-gaap_BrokerageCommissionsRevenue_693AE3A0428F7001488490CD7FB12585" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Brokerage Commissions Revenue</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BrokerageCommissionsRevenue" xlink:label="loc_us-gaap_BrokerageCommissionsRevenue_693AE3A0428F7001488490CD7FB12585" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BrokerageCommissionsRevenue_693AE3A0428F7001488490CD7FB12585" xlink:to="lab_us-gaap_BrokerageCommissionsRevenue_693AE3A0428F7001488490CD7FB12585" xlink:type="arc" />
    <link:label id="lab_us-gaap_FeesAndCommissionsMortgageBankingAndServicing_D28F2AA7E43CB01E01F990CD7FB173EE_verboseLabel_en-US" xlink:label="lab_us-gaap_FeesAndCommissionsMortgageBankingAndServicing_D28F2AA7E43CB01E01F990CD7FB173EE" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Mortgage banking, net</link:label>
    <link:label id="lab_us-gaap_FeesAndCommissionsMortgageBankingAndServicing_D28F2AA7E43CB01E01F990CD7FB173EE_label_en-US" xlink:label="lab_us-gaap_FeesAndCommissionsMortgageBankingAndServicing_D28F2AA7E43CB01E01F990CD7FB173EE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fees and Commissions, Mortgage Banking and Servicing</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FeesAndCommissionsMortgageBankingAndServicing" xlink:label="loc_us-gaap_FeesAndCommissionsMortgageBankingAndServicing_D28F2AA7E43CB01E01F990CD7FB173EE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FeesAndCommissionsMortgageBankingAndServicing_D28F2AA7E43CB01E01F990CD7FB173EE" xlink:to="lab_us-gaap_FeesAndCommissionsMortgageBankingAndServicing_D28F2AA7E43CB01E01F990CD7FB173EE" xlink:type="arc" />
    <link:label id="lab_asb_CapitalMarketFeesNet_ACCB759E83F9CAF39CE390CD7FB131B8_verboseLabel_en-US" xlink:label="lab_asb_CapitalMarketFeesNet_ACCB759E83F9CAF39CE390CD7FB131B8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Capital market fees, net</link:label>
    <link:label id="lab_asb_CapitalMarketFeesNet_ACCB759E83F9CAF39CE390CD7FB131B8_label_en-US" xlink:label="lab_asb_CapitalMarketFeesNet_ACCB759E83F9CAF39CE390CD7FB131B8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Capital Market Fees Net</link:label>
    <link:label id="lab_asb_CapitalMarketFeesNet_ACCB759E83F9CAF39CE390CD7FB131B8_documentation_en-US" xlink:label="lab_asb_CapitalMarketFeesNet_ACCB759E83F9CAF39CE390CD7FB131B8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Capital market fees, net.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CapitalMarketFeesNet" xlink:label="loc_asb_CapitalMarketFeesNet_ACCB759E83F9CAF39CE390CD7FB131B8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CapitalMarketFeesNet_ACCB759E83F9CAF39CE390CD7FB131B8" xlink:to="lab_asb_CapitalMarketFeesNet_ACCB759E83F9CAF39CE390CD7FB131B8" xlink:type="arc" />
    <link:label id="lab_us-gaap_BankOwnedLifeInsuranceIncome_F9342EEA36D0A8098D9190CD7FB18152_verboseLabel_en-US" xlink:label="lab_us-gaap_BankOwnedLifeInsuranceIncome_F9342EEA36D0A8098D9190CD7FB18152" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Bank owned life insurance income</link:label>
    <link:label id="lab_us-gaap_BankOwnedLifeInsuranceIncome_F9342EEA36D0A8098D9190CD7FB18152_label_en-US" xlink:label="lab_us-gaap_BankOwnedLifeInsuranceIncome_F9342EEA36D0A8098D9190CD7FB18152" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Bank Owned Life Insurance Income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BankOwnedLifeInsuranceIncome" xlink:label="loc_us-gaap_BankOwnedLifeInsuranceIncome_F9342EEA36D0A8098D9190CD7FB18152" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BankOwnedLifeInsuranceIncome_F9342EEA36D0A8098D9190CD7FB18152" xlink:to="lab_us-gaap_BankOwnedLifeInsuranceIncome_F9342EEA36D0A8098D9190CD7FB18152" xlink:type="arc" />
    <link:label id="lab_us-gaap_GainsLossesOnSalesOfAssets_B97E570920AB2A6CE93B90CD7FB1D03D_verboseLabel_en-US" xlink:label="lab_us-gaap_GainsLossesOnSalesOfAssets_B97E570920AB2A6CE93B90CD7FB1D03D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Asset gains (losses), net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GainsLossesOnSalesOfAssets" xlink:label="loc_us-gaap_GainsLossesOnSalesOfAssets_B97E570920AB2A6CE93B90CD7FB1D03D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GainsLossesOnSalesOfAssets_B97E570920AB2A6CE93B90CD7FB1D03D" xlink:to="lab_us-gaap_GainsLossesOnSalesOfAssets_B97E570920AB2A6CE93B90CD7FB1D03D" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableforsaleSecuritiesGrossRealizedGainLossExcludingOtherThanTemporaryImpairments_1FEAF02E0E4D6387635E90CD7FB1BA85_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableforsaleSecuritiesGrossRealizedGainLossExcludingOtherThanTemporaryImpairments_1FEAF02E0E4D6387635E90CD7FB1BA85" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investment securities gains, net</link:label>
    <link:label id="lab_us-gaap_AvailableforsaleSecuritiesGrossRealizedGainLossExcludingOtherThanTemporaryImpairments_1FEAF02E0E4D6387635E90CD7FB1BA85_label_en-US" xlink:label="lab_us-gaap_AvailableforsaleSecuritiesGrossRealizedGainLossExcludingOtherThanTemporaryImpairments_1FEAF02E0E4D6387635E90CD7FB1BA85" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Gross Realized Gain (Loss), Excluding Other than Temporary Impairments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableforsaleSecuritiesGrossRealizedGainLossExcludingOtherThanTemporaryImpairments" xlink:label="loc_us-gaap_AvailableforsaleSecuritiesGrossRealizedGainLossExcludingOtherThanTemporaryImpairments_1FEAF02E0E4D6387635E90CD7FB1BA85" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableforsaleSecuritiesGrossRealizedGainLossExcludingOtherThanTemporaryImpairments_1FEAF02E0E4D6387635E90CD7FB1BA85" xlink:to="lab_us-gaap_AvailableforsaleSecuritiesGrossRealizedGainLossExcludingOtherThanTemporaryImpairments_1FEAF02E0E4D6387635E90CD7FB1BA85" xlink:type="arc" />
    <link:label id="lab_us-gaap_NoninterestIncomeOtherOperatingIncome_E824FE24BE2A64731C3B90CD7FB1B56E_verboseLabel_en-US" xlink:label="lab_us-gaap_NoninterestIncomeOtherOperatingIncome_E824FE24BE2A64731C3B90CD7FB1B56E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_NoninterestIncomeOtherOperatingIncome_E824FE24BE2A64731C3B90CD7FB1B56E_label_en-US" xlink:label="lab_us-gaap_NoninterestIncomeOtherOperatingIncome_E824FE24BE2A64731C3B90CD7FB1B56E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noninterest Income, Other Operating Income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NoninterestIncomeOtherOperatingIncome" xlink:label="loc_us-gaap_NoninterestIncomeOtherOperatingIncome_E824FE24BE2A64731C3B90CD7FB1B56E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoninterestIncomeOtherOperatingIncome_E824FE24BE2A64731C3B90CD7FB1B56E" xlink:to="lab_us-gaap_NoninterestIncomeOtherOperatingIncome_E824FE24BE2A64731C3B90CD7FB1B56E" xlink:type="arc" />
    <link:label id="lab_us-gaap_NoninterestIncome_B3A942173098C2CECEDD90CD7FB18AD5_totalLabel_en-US" xlink:label="lab_us-gaap_NoninterestIncome_B3A942173098C2CECEDD90CD7FB18AD5" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total noninterest income</link:label>
    <link:label id="lab_us-gaap_NoninterestIncome_B3A942173098C2CECEDD90CD7FB18AD5_label_en-US" xlink:label="lab_us-gaap_NoninterestIncome_B3A942173098C2CECEDD90CD7FB18AD5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noninterest Income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NoninterestIncome" xlink:label="loc_us-gaap_NoninterestIncome_B3A942173098C2CECEDD90CD7FB18AD5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoninterestIncome_B3A942173098C2CECEDD90CD7FB18AD5" xlink:to="lab_us-gaap_NoninterestIncome_B3A942173098C2CECEDD90CD7FB18AD5" xlink:type="arc" />
    <link:label id="lab_us-gaap_NoninterestExpenseAbstract_CDFF9CBF81C5C76DA9AF90CD7FB1B4F5_verboseLabel_en-US" xlink:label="lab_us-gaap_NoninterestExpenseAbstract_CDFF9CBF81C5C76DA9AF90CD7FB1B4F5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">NONINTEREST EXPENSE</link:label>
    <link:label id="lab_us-gaap_NoninterestExpenseAbstract_CDFF9CBF81C5C76DA9AF90CD7FB1B4F5_label_en-US" xlink:label="lab_us-gaap_NoninterestExpenseAbstract_CDFF9CBF81C5C76DA9AF90CD7FB1B4F5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noninterest Expense [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NoninterestExpenseAbstract" xlink:label="loc_us-gaap_NoninterestExpenseAbstract_CDFF9CBF81C5C76DA9AF90CD7FB1B4F5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoninterestExpenseAbstract_CDFF9CBF81C5C76DA9AF90CD7FB1B4F5" xlink:to="lab_us-gaap_NoninterestExpenseAbstract_CDFF9CBF81C5C76DA9AF90CD7FB1B4F5" xlink:type="arc" />
    <link:label id="lab_us-gaap_LaborAndRelatedExpense_4AB3EBFC04C719C1645090CD7FB19505_verboseLabel_en-US" xlink:label="lab_us-gaap_LaborAndRelatedExpense_4AB3EBFC04C719C1645090CD7FB19505" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Personnel expense</link:label>
    <link:label id="lab_us-gaap_LaborAndRelatedExpense_4AB3EBFC04C719C1645090CD7FB19505_label_en-US" xlink:label="lab_us-gaap_LaborAndRelatedExpense_4AB3EBFC04C719C1645090CD7FB19505" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Labor and Related Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LaborAndRelatedExpense" xlink:label="loc_us-gaap_LaborAndRelatedExpense_4AB3EBFC04C719C1645090CD7FB19505" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LaborAndRelatedExpense_4AB3EBFC04C719C1645090CD7FB19505" xlink:to="lab_us-gaap_LaborAndRelatedExpense_4AB3EBFC04C719C1645090CD7FB19505" xlink:type="arc" />
    <link:label id="lab_us-gaap_OccupancyNet_B7EA5F644EB073B9DBB090CD7FB149A4_verboseLabel_en-US" xlink:label="lab_us-gaap_OccupancyNet_B7EA5F644EB073B9DBB090CD7FB149A4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Occupancy</link:label>
    <link:label id="lab_us-gaap_OccupancyNet_B7EA5F644EB073B9DBB090CD7FB149A4_label_en-US" xlink:label="lab_us-gaap_OccupancyNet_B7EA5F644EB073B9DBB090CD7FB149A4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Occupancy, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OccupancyNet" xlink:label="loc_us-gaap_OccupancyNet_B7EA5F644EB073B9DBB090CD7FB149A4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OccupancyNet_B7EA5F644EB073B9DBB090CD7FB149A4" xlink:to="lab_us-gaap_OccupancyNet_B7EA5F644EB073B9DBB090CD7FB149A4" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquipmentExpense_F15EE75629988748E0C290CD7FB180BC_verboseLabel_en-US" xlink:label="lab_us-gaap_EquipmentExpense_F15EE75629988748E0C290CD7FB180BC" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Equipment</link:label>
    <link:label id="lab_us-gaap_EquipmentExpense_F15EE75629988748E0C290CD7FB180BC_label_en-US" xlink:label="lab_us-gaap_EquipmentExpense_F15EE75629988748E0C290CD7FB180BC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equipment Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EquipmentExpense" xlink:label="loc_us-gaap_EquipmentExpense_F15EE75629988748E0C290CD7FB180BC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquipmentExpense_F15EE75629988748E0C290CD7FB180BC" xlink:to="lab_us-gaap_EquipmentExpense_F15EE75629988748E0C290CD7FB180BC" xlink:type="arc" />
    <link:label id="lab_us-gaap_InformationTechnologyAndDataProcessing_E65687D66707612C352190CD7FB13A9A_verboseLabel_en-US" xlink:label="lab_us-gaap_InformationTechnologyAndDataProcessing_E65687D66707612C352190CD7FB13A9A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Technology</link:label>
    <link:label id="lab_us-gaap_InformationTechnologyAndDataProcessing_E65687D66707612C352190CD7FB13A9A_label_en-US" xlink:label="lab_us-gaap_InformationTechnologyAndDataProcessing_E65687D66707612C352190CD7FB13A9A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Information Technology and Data Processing</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InformationTechnologyAndDataProcessing" xlink:label="loc_us-gaap_InformationTechnologyAndDataProcessing_E65687D66707612C352190CD7FB13A9A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InformationTechnologyAndDataProcessing_E65687D66707612C352190CD7FB13A9A" xlink:to="lab_us-gaap_InformationTechnologyAndDataProcessing_E65687D66707612C352190CD7FB13A9A" xlink:type="arc" />
    <link:label id="lab_us-gaap_MarketingAndAdvertisingExpense_BB367705E1C8C0FFED1290CD7FB1A453_verboseLabel_en-US" xlink:label="lab_us-gaap_MarketingAndAdvertisingExpense_BB367705E1C8C0FFED1290CD7FB1A453" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Business development and advertising</link:label>
    <link:label id="lab_us-gaap_MarketingAndAdvertisingExpense_BB367705E1C8C0FFED1290CD7FB1A453_label_en-US" xlink:label="lab_us-gaap_MarketingAndAdvertisingExpense_BB367705E1C8C0FFED1290CD7FB1A453" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Marketing and Advertising Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MarketingAndAdvertisingExpense" xlink:label="loc_us-gaap_MarketingAndAdvertisingExpense_BB367705E1C8C0FFED1290CD7FB1A453" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MarketingAndAdvertisingExpense_BB367705E1C8C0FFED1290CD7FB1A453" xlink:to="lab_us-gaap_MarketingAndAdvertisingExpense_BB367705E1C8C0FFED1290CD7FB1A453" xlink:type="arc" />
    <link:label id="lab_us-gaap_AmortizationOfIntangibleAssets_31657E2F456DCDDE2D7790CD7FB1A675_terseLabel_en-US" xlink:label="lab_us-gaap_AmortizationOfIntangibleAssets_31657E2F456DCDDE2D7790CD7FB1A675" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other intangible amortization</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AmortizationOfIntangibleAssets" xlink:label="loc_us-gaap_AmortizationOfIntangibleAssets_31657E2F456DCDDE2D7790CD7FB1A675" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AmortizationOfIntangibleAssets_31657E2F456DCDDE2D7790CD7FB1A675" xlink:to="lab_us-gaap_AmortizationOfIntangibleAssets_31657E2F456DCDDE2D7790CD7FB1A675" xlink:type="arc" />
    <link:label id="lab_asb_LoanExpense_A49E71E0F1C3A35E833B90CD7FB177A1_verboseLabel_en-US" xlink:label="lab_asb_LoanExpense_A49E71E0F1C3A35E833B90CD7FB177A1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Loan expense</link:label>
    <link:label id="lab_asb_LoanExpense_A49E71E0F1C3A35E833B90CD7FB177A1_label_en-US" xlink:label="lab_asb_LoanExpense_A49E71E0F1C3A35E833B90CD7FB177A1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loan Expense</link:label>
    <link:label id="lab_asb_LoanExpense_A49E71E0F1C3A35E833B90CD7FB177A1_documentation_en-US" xlink:label="lab_asb_LoanExpense_A49E71E0F1C3A35E833B90CD7FB177A1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Loan Expense</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_LoanExpense" xlink:label="loc_asb_LoanExpense_A49E71E0F1C3A35E833B90CD7FB177A1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LoanExpense_A49E71E0F1C3A35E833B90CD7FB177A1" xlink:to="lab_asb_LoanExpense_A49E71E0F1C3A35E833B90CD7FB177A1" xlink:type="arc" />
    <link:label id="lab_asb_LegalAndProfessionalFees_B2E3C5DA08A42229D67390CD7FB133F1_verboseLabel_en-US" xlink:label="lab_asb_LegalAndProfessionalFees_B2E3C5DA08A42229D67390CD7FB133F1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Legal and professional fees</link:label>
    <link:label id="lab_asb_LegalAndProfessionalFees_B2E3C5DA08A42229D67390CD7FB133F1_label_en-US" xlink:label="lab_asb_LegalAndProfessionalFees_B2E3C5DA08A42229D67390CD7FB133F1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Legal And Professional Fees</link:label>
    <link:label id="lab_asb_LegalAndProfessionalFees_B2E3C5DA08A42229D67390CD7FB133F1_documentation_en-US" xlink:label="lab_asb_LegalAndProfessionalFees_B2E3C5DA08A42229D67390CD7FB133F1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Legal and professional fees.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_LegalAndProfessionalFees" xlink:label="loc_asb_LegalAndProfessionalFees_B2E3C5DA08A42229D67390CD7FB133F1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LegalAndProfessionalFees_B2E3C5DA08A42229D67390CD7FB133F1" xlink:to="lab_asb_LegalAndProfessionalFees_B2E3C5DA08A42229D67390CD7FB133F1" xlink:type="arc" />
    <link:label id="lab_us-gaap_ForeclosedRealEstateExpense_0F9B1D4251F67F26C18590CD7FB1EA8E_verboseLabel_en-US" xlink:label="lab_us-gaap_ForeclosedRealEstateExpense_0F9B1D4251F67F26C18590CD7FB1EA8E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Foreclosure / OREO expense</link:label>
    <link:label id="lab_us-gaap_ForeclosedRealEstateExpense_0F9B1D4251F67F26C18590CD7FB1EA8E_label_en-US" xlink:label="lab_us-gaap_ForeclosedRealEstateExpense_0F9B1D4251F67F26C18590CD7FB1EA8E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Foreclosed Real Estate Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ForeclosedRealEstateExpense" xlink:label="loc_us-gaap_ForeclosedRealEstateExpense_0F9B1D4251F67F26C18590CD7FB1EA8E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ForeclosedRealEstateExpense_0F9B1D4251F67F26C18590CD7FB1EA8E" xlink:to="lab_us-gaap_ForeclosedRealEstateExpense_0F9B1D4251F67F26C18590CD7FB1EA8E" xlink:type="arc" />
    <link:label id="lab_us-gaap_FederalDepositInsuranceCorporationPremiumExpense_7CC74BE8300596B8115890CD7FB19F01_verboseLabel_en-US" xlink:label="lab_us-gaap_FederalDepositInsuranceCorporationPremiumExpense_7CC74BE8300596B8115890CD7FB19F01" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">FDIC expense</link:label>
    <link:label id="lab_us-gaap_FederalDepositInsuranceCorporationPremiumExpense_7CC74BE8300596B8115890CD7FB19F01_label_en-US" xlink:label="lab_us-gaap_FederalDepositInsuranceCorporationPremiumExpense_7CC74BE8300596B8115890CD7FB19F01" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Federal Deposit Insurance Corporation Premium Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FederalDepositInsuranceCorporationPremiumExpense" xlink:label="loc_us-gaap_FederalDepositInsuranceCorporationPremiumExpense_7CC74BE8300596B8115890CD7FB19F01" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FederalDepositInsuranceCorporationPremiumExpense_7CC74BE8300596B8115890CD7FB19F01" xlink:to="lab_us-gaap_FederalDepositInsuranceCorporationPremiumExpense_7CC74BE8300596B8115890CD7FB19F01" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherNoninterestExpense_F75652BA0A32782CCA4490CD7FB10275_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherNoninterestExpense_F75652BA0A32782CCA4490CD7FB10275" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_OtherNoninterestExpense_F75652BA0A32782CCA4490CD7FB10275_label_en-US" xlink:label="lab_us-gaap_OtherNoninterestExpense_F75652BA0A32782CCA4490CD7FB10275" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Noninterest Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherNoninterestExpense" xlink:label="loc_us-gaap_OtherNoninterestExpense_F75652BA0A32782CCA4490CD7FB10275" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherNoninterestExpense_F75652BA0A32782CCA4490CD7FB10275" xlink:to="lab_us-gaap_OtherNoninterestExpense_F75652BA0A32782CCA4490CD7FB10275" xlink:type="arc" />
    <link:label id="lab_us-gaap_NoninterestExpense_5764B22BE37EBB64C54190CD7FB18CBF_totalLabel_en-US" xlink:label="lab_us-gaap_NoninterestExpense_5764B22BE37EBB64C54190CD7FB18CBF" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total noninterest expense</link:label>
    <link:label id="lab_us-gaap_NoninterestExpense_5764B22BE37EBB64C54190CD7FB18CBF_label_en-US" xlink:label="lab_us-gaap_NoninterestExpense_5764B22BE37EBB64C54190CD7FB18CBF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noninterest Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NoninterestExpense" xlink:label="loc_us-gaap_NoninterestExpense_5764B22BE37EBB64C54190CD7FB18CBF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoninterestExpense_5764B22BE37EBB64C54190CD7FB18CBF" xlink:to="lab_us-gaap_NoninterestExpense_5764B22BE37EBB64C54190CD7FB18CBF" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_EC1FE0C867ED3BD90A2690CD7FB16E94_totalLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_EC1FE0C867ED3BD90A2690CD7FB16E94" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Income before income taxes</link:label>
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_EC1FE0C867ED3BD90A2690CD7FB16E94_label_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_EC1FE0C867ED3BD90A2690CD7FB16E94" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income (Loss) from Continuing Operations before Equity Method Investments, Income Taxes, Noncontrolling Interest</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_EC1FE0C867ED3BD90A2690CD7FB16E94" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_EC1FE0C867ED3BD90A2690CD7FB16E94" xlink:to="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_EC1FE0C867ED3BD90A2690CD7FB16E94" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_921010BF7597FB12EF1A90CD7FB195E7_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_921010BF7597FB12EF1A90CD7FB195E7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income tax expense</link:label>
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_921010BF7597FB12EF1A90CD7FB195E7_label_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_921010BF7597FB12EF1A90CD7FB195E7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Tax Expense (Benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_921010BF7597FB12EF1A90CD7FB195E7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefit_921010BF7597FB12EF1A90CD7FB195E7" xlink:to="lab_us-gaap_IncomeTaxExpenseBenefit_921010BF7597FB12EF1A90CD7FB195E7" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLoss_2280114B74D397E75C7A90CD7FB197F5_totalLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_2280114B74D397E75C7A90CD7FB197F5" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_2280114B74D397E75C7A90CD7FB197F5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLoss_2280114B74D397E75C7A90CD7FB197F5" xlink:to="lab_us-gaap_NetIncomeLoss_2280114B74D397E75C7A90CD7FB197F5" xlink:type="arc" />
    <link:label id="lab_us-gaap_PreferredStockDividendsAndOtherAdjustments_93F41A015148B66E569D90CD7FB1F722_verboseLabel_en-US" xlink:label="lab_us-gaap_PreferredStockDividendsAndOtherAdjustments_93F41A015148B66E569D90CD7FB1F722" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Preferred stock dividends</link:label>
    <link:label id="lab_us-gaap_PreferredStockDividendsAndOtherAdjustments_93F41A015148B66E569D90CD7FB1F722_label_en-US" xlink:label="lab_us-gaap_PreferredStockDividendsAndOtherAdjustments_93F41A015148B66E569D90CD7FB1F722" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Preferred Stock Dividends and Other Adjustments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PreferredStockDividendsAndOtherAdjustments" xlink:label="loc_us-gaap_PreferredStockDividendsAndOtherAdjustments_93F41A015148B66E569D90CD7FB1F722" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PreferredStockDividendsAndOtherAdjustments_93F41A015148B66E569D90CD7FB1F722" xlink:to="lab_us-gaap_PreferredStockDividendsAndOtherAdjustments_93F41A015148B66E569D90CD7FB1F722" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_03DD5A38ED7FAC0DB8DB90CD7FB1ECAD_totalLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_03DD5A38ED7FAC0DB8DB90CD7FB1ECAD" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net income available to common equity</link:label>
    <link:label id="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_03DD5A38ED7FAC0DB8DB90CD7FB1ECAD_label_en-US" xlink:label="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_03DD5A38ED7FAC0DB8DB90CD7FB1ECAD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Income (Loss) Available to Common Stockholders, Basic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic" xlink:label="loc_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_03DD5A38ED7FAC0DB8DB90CD7FB1ECAD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_03DD5A38ED7FAC0DB8DB90CD7FB1ECAD" xlink:to="lab_us-gaap_NetIncomeLossAvailableToCommonStockholdersBasic_03DD5A38ED7FAC0DB8DB90CD7FB1ECAD" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareAbstract_A3274B69DE203C09DE1390CD7FB1F24B_verboseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareAbstract_A3274B69DE203C09DE1390CD7FB1F24B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Earnings per common share:</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareAbstract_A3274B69DE203C09DE1390CD7FB1F24B_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareAbstract_A3274B69DE203C09DE1390CD7FB1F24B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareAbstract" xlink:label="loc_us-gaap_EarningsPerShareAbstract_A3274B69DE203C09DE1390CD7FB1F24B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareAbstract_A3274B69DE203C09DE1390CD7FB1F24B" xlink:to="lab_us-gaap_EarningsPerShareAbstract_A3274B69DE203C09DE1390CD7FB1F24B" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareBasic_D48B0DDC10390FBD2D1190CD7FB1F2A6_verboseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasic_D48B0DDC10390FBD2D1190CD7FB1F2A6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Basic (in usd per share)</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareBasic_D48B0DDC10390FBD2D1190CD7FB1F2A6_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasic_D48B0DDC10390FBD2D1190CD7FB1F2A6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Basic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:label="loc_us-gaap_EarningsPerShareBasic_D48B0DDC10390FBD2D1190CD7FB1F2A6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareBasic_D48B0DDC10390FBD2D1190CD7FB1F2A6" xlink:to="lab_us-gaap_EarningsPerShareBasic_D48B0DDC10390FBD2D1190CD7FB1F2A6" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareDiluted_57378027B1E05B4AC4DF90CD7FB175ED_verboseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareDiluted_57378027B1E05B4AC4DF90CD7FB175ED" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Diluted (in usd per share)</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareDiluted_57378027B1E05B4AC4DF90CD7FB175ED_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareDiluted_57378027B1E05B4AC4DF90CD7FB175ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Diluted</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="loc_us-gaap_EarningsPerShareDiluted_57378027B1E05B4AC4DF90CD7FB175ED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareDiluted_57378027B1E05B4AC4DF90CD7FB175ED" xlink:to="lab_us-gaap_EarningsPerShareDiluted_57378027B1E05B4AC4DF90CD7FB175ED" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_8D2783CDFD1AF688CC1090CD7FB16A87_verboseLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_8D2783CDFD1AF688CC1090CD7FB16A87" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Average common shares outstanding:</link:label>
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_8D2783CDFD1AF688CC1090CD7FB16A87_label_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_8D2783CDFD1AF688CC1090CD7FB16A87" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Weighted Average Number of Shares Outstanding, Diluted [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_8D2783CDFD1AF688CC1090CD7FB16A87" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_8D2783CDFD1AF688CC1090CD7FB16A87" xlink:to="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingAbstract_8D2783CDFD1AF688CC1090CD7FB16A87" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F686A6B71CF5023222BE90CD7FB1AC08_verboseLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F686A6B71CF5023222BE90CD7FB1AC08" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Basic (in shares)</link:label>
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F686A6B71CF5023222BE90CD7FB1AC08_label_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F686A6B71CF5023222BE90CD7FB1AC08" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Weighted Average Number of Shares Outstanding, Basic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasic" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F686A6B71CF5023222BE90CD7FB1AC08" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F686A6B71CF5023222BE90CD7FB1AC08" xlink:to="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_F686A6B71CF5023222BE90CD7FB1AC08" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_84FDA942C94725A2E42090CD7FB1E293_verboseLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_84FDA942C94725A2E42090CD7FB1E293" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Diluted (in shares)</link:label>
    <link:label id="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_84FDA942C94725A2E42090CD7FB1E293_label_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_84FDA942C94725A2E42090CD7FB1E293" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Weighted Average Number of Shares Outstanding, Diluted</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:label="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_84FDA942C94725A2E42090CD7FB1E293" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_84FDA942C94725A2E42090CD7FB1E293" xlink:to="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_84FDA942C94725A2E42090CD7FB1E293" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareTextBlock_6E9C017549CBDC480EC191DEADAACB3B_verboseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareTextBlock_6E9C017549CBDC480EC191DEADAACB3B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Earnings Per Common Share</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareTextBlock_6E9C017549CBDC480EC191DEADAACB3B_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareTextBlock_6E9C017549CBDC480EC191DEADAACB3B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareTextBlock" xlink:label="loc_us-gaap_EarningsPerShareTextBlock_6E9C017549CBDC480EC191DEADAACB3B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareTextBlock_6E9C017549CBDC480EC191DEADAACB3B" xlink:to="lab_us-gaap_EarningsPerShareTextBlock_6E9C017549CBDC480EC191DEADAACB3B" xlink:type="arc" />
    <link:label id="lab_asb_ScheduleOfFinancingReceivableRestructuringTable_FFD981469CE803D9C29692094E9C6DFA_terseLabel_en-US" xlink:label="lab_asb_ScheduleOfFinancingReceivableRestructuringTable_FFD981469CE803D9C29692094E9C6DFA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule Of Financing Receivable Restructuring [Table]</link:label>
    <link:label id="lab_asb_ScheduleOfFinancingReceivableRestructuringTable_FFD981469CE803D9C29692094E9C6DFA_label_en-US" xlink:label="lab_asb_ScheduleOfFinancingReceivableRestructuringTable_FFD981469CE803D9C29692094E9C6DFA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule Of Financing Receivable Restructuring [Table]</link:label>
    <link:label id="lab_asb_ScheduleOfFinancingReceivableRestructuringTable_FFD981469CE803D9C29692094E9C6DFA_documentation_en-US" xlink:label="lab_asb_ScheduleOfFinancingReceivableRestructuringTable_FFD981469CE803D9C29692094E9C6DFA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="asb-20170331.xsd#asb_ScheduleOfFinancingReceivableRestructuringTable" xlink:label="loc_asb_ScheduleOfFinancingReceivableRestructuringTable_FFD981469CE803D9C29692094E9C6DFA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ScheduleOfFinancingReceivableRestructuringTable_FFD981469CE803D9C29692094E9C6DFA" xlink:to="lab_asb_ScheduleOfFinancingReceivableRestructuringTable_FFD981469CE803D9C29692094E9C6DFA" xlink:type="arc" />
    <link:label id="lab_asb_FinancingReceivableRestructuringsAxis_A554CB9A04990DB9CCC392094E9C354B_terseLabel_en-US" xlink:label="lab_asb_FinancingReceivableRestructuringsAxis_A554CB9A04990DB9CCC392094E9C354B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financing Receivable Restructurings [Axis]</link:label>
    <link:label id="lab_asb_FinancingReceivableRestructuringsAxis_A554CB9A04990DB9CCC392094E9C354B_label_en-US" xlink:label="lab_asb_FinancingReceivableRestructuringsAxis_A554CB9A04990DB9CCC392094E9C354B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable Restructurings [Axis]</link:label>
    <link:label id="lab_asb_FinancingReceivableRestructuringsAxis_A554CB9A04990DB9CCC392094E9C354B_documentation_en-US" xlink:label="lab_asb_FinancingReceivableRestructuringsAxis_A554CB9A04990DB9CCC392094E9C354B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="asb-20170331.xsd#asb_FinancingReceivableRestructuringsAxis" xlink:label="loc_asb_FinancingReceivableRestructuringsAxis_A554CB9A04990DB9CCC392094E9C354B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_FinancingReceivableRestructuringsAxis_A554CB9A04990DB9CCC392094E9C354B" xlink:to="lab_asb_FinancingReceivableRestructuringsAxis_A554CB9A04990DB9CCC392094E9C354B" xlink:type="arc" />
    <link:label id="lab_asb_FinancingReceivableRestructuringsDomain_9FA0E5C089EF26E1BB9592094E9C1857_terseLabel_en-US" xlink:label="lab_asb_FinancingReceivableRestructuringsDomain_9FA0E5C089EF26E1BB9592094E9C1857" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financing Receivable Restructurings [Domain]</link:label>
    <link:label id="lab_asb_FinancingReceivableRestructuringsDomain_9FA0E5C089EF26E1BB9592094E9C1857_label_en-US" xlink:label="lab_asb_FinancingReceivableRestructuringsDomain_9FA0E5C089EF26E1BB9592094E9C1857" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable Restructurings [Domain]</link:label>
    <link:label id="lab_asb_FinancingReceivableRestructuringsDomain_9FA0E5C089EF26E1BB9592094E9C1857_documentation_en-US" xlink:label="lab_asb_FinancingReceivableRestructuringsDomain_9FA0E5C089EF26E1BB9592094E9C1857" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Financing Receivable Restructurings [Domain]</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_FinancingReceivableRestructuringsDomain" xlink:label="loc_asb_FinancingReceivableRestructuringsDomain_9FA0E5C089EF26E1BB9592094E9C1857" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_FinancingReceivableRestructuringsDomain_9FA0E5C089EF26E1BB9592094E9C1857" xlink:to="lab_asb_FinancingReceivableRestructuringsDomain_9FA0E5C089EF26E1BB9592094E9C1857" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommercialPortfolioSegmentMember_E00F826691538924D16E92094E9C33B4_verboseLabel_en-US" xlink:label="lab_us-gaap_CommercialPortfolioSegmentMember_E00F826691538924D16E92094E9C33B4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Commercial and industrial</link:label>
    <link:label id="lab_us-gaap_CommercialPortfolioSegmentMember_E00F826691538924D16E92094E9C33B4_label_en-US" xlink:label="lab_us-gaap_CommercialPortfolioSegmentMember_E00F826691538924D16E92094E9C33B4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Portfolio Segment [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommercialPortfolioSegmentMember" xlink:label="loc_us-gaap_CommercialPortfolioSegmentMember_E00F826691538924D16E92094E9C33B4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommercialPortfolioSegmentMember_E00F826691538924D16E92094E9C33B4" xlink:to="lab_us-gaap_CommercialPortfolioSegmentMember_E00F826691538924D16E92094E9C33B4" xlink:type="arc" />
    <link:label id="lab_asb_CommercialRealEstateOwnerOccupiedPortfolioMember_B900AC9AE7842B2D186092094E9C10C1_terseLabel_en-US" xlink:label="lab_asb_CommercialRealEstateOwnerOccupiedPortfolioMember_B900AC9AE7842B2D186092094E9C10C1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial real estate &#8212; owner occupied</link:label>
    <link:label id="lab_asb_CommercialRealEstateOwnerOccupiedPortfolioMember_B900AC9AE7842B2D186092094E9C10C1_label_en-US" xlink:label="lab_asb_CommercialRealEstateOwnerOccupiedPortfolioMember_B900AC9AE7842B2D186092094E9C10C1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Real Estate Owner Occupied Portfolio [Member]</link:label>
    <link:label id="lab_asb_CommercialRealEstateOwnerOccupiedPortfolioMember_B900AC9AE7842B2D186092094E9C10C1_documentation_en-US" xlink:label="lab_asb_CommercialRealEstateOwnerOccupiedPortfolioMember_B900AC9AE7842B2D186092094E9C10C1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Commercial real estate owner occupied residential loans</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CommercialRealEstateOwnerOccupiedPortfolioMember" xlink:label="loc_asb_CommercialRealEstateOwnerOccupiedPortfolioMember_B900AC9AE7842B2D186092094E9C10C1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommercialRealEstateOwnerOccupiedPortfolioMember_B900AC9AE7842B2D186092094E9C10C1" xlink:to="lab_asb_CommercialRealEstateOwnerOccupiedPortfolioMember_B900AC9AE7842B2D186092094E9C10C1" xlink:type="arc" />
    <link:label id="lab_asb_CommercialRealEstateInvestorPortfolioSegmentMember_6EF49ED3E7373380905D92094E9C86C1_terseLabel_en-US" xlink:label="lab_asb_CommercialRealEstateInvestorPortfolioSegmentMember_6EF49ED3E7373380905D92094E9C86C1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial real estate &#8212; investor</link:label>
    <link:label id="lab_asb_CommercialRealEstateInvestorPortfolioSegmentMember_6EF49ED3E7373380905D92094E9C86C1_label_en-US" xlink:label="lab_asb_CommercialRealEstateInvestorPortfolioSegmentMember_6EF49ED3E7373380905D92094E9C86C1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Real Estate Investor Portfolio Segment [Member]</link:label>
    <link:label id="lab_asb_CommercialRealEstateInvestorPortfolioSegmentMember_6EF49ED3E7373380905D92094E9C86C1_documentation_en-US" xlink:label="lab_asb_CommercialRealEstateInvestorPortfolioSegmentMember_6EF49ED3E7373380905D92094E9C86C1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Commercial real estate - investor loans.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CommercialRealEstateInvestorPortfolioSegmentMember" xlink:label="loc_asb_CommercialRealEstateInvestorPortfolioSegmentMember_6EF49ED3E7373380905D92094E9C86C1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommercialRealEstateInvestorPortfolioSegmentMember_6EF49ED3E7373380905D92094E9C86C1" xlink:to="lab_asb_CommercialRealEstateInvestorPortfolioSegmentMember_6EF49ED3E7373380905D92094E9C86C1" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConstructionLoansMember_BA6FC54EF8F9CC158B3F92094E9CC5C5_verboseLabel_en-US" xlink:label="lab_us-gaap_ConstructionLoansMember_BA6FC54EF8F9CC158B3F92094E9CC5C5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Real estate construction</link:label>
    <link:label id="lab_us-gaap_ConstructionLoansMember_BA6FC54EF8F9CC158B3F92094E9CC5C5_label_en-US" xlink:label="lab_us-gaap_ConstructionLoansMember_BA6FC54EF8F9CC158B3F92094E9CC5C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Construction Loans [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConstructionLoansMember" xlink:label="loc_us-gaap_ConstructionLoansMember_BA6FC54EF8F9CC158B3F92094E9CC5C5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConstructionLoansMember_BA6FC54EF8F9CC158B3F92094E9CC5C5" xlink:to="lab_us-gaap_ConstructionLoansMember_BA6FC54EF8F9CC158B3F92094E9CC5C5" xlink:type="arc" />
    <link:label id="lab_us-gaap_ResidentialPortfolioSegmentMember_B4B788F5DF2670C8BABB92094E9C8166_terseLabel_en-US" xlink:label="lab_us-gaap_ResidentialPortfolioSegmentMember_B4B788F5DF2670C8BABB92094E9C8166" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Residential mortgage</link:label>
    <link:label id="lab_us-gaap_ResidentialPortfolioSegmentMember_B4B788F5DF2670C8BABB92094E9C8166_label_en-US" xlink:label="lab_us-gaap_ResidentialPortfolioSegmentMember_B4B788F5DF2670C8BABB92094E9C8166" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Residential Portfolio Segment [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ResidentialPortfolioSegmentMember" xlink:label="loc_us-gaap_ResidentialPortfolioSegmentMember_B4B788F5DF2670C8BABB92094E9C8166" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ResidentialPortfolioSegmentMember_B4B788F5DF2670C8BABB92094E9C8166" xlink:to="lab_us-gaap_ResidentialPortfolioSegmentMember_B4B788F5DF2670C8BABB92094E9C8166" xlink:type="arc" />
    <link:label id="lab_asb_HomeEquityPortFolioSegmentsMember_5F4D0EDEBEADCC67FBB892094E9CA802_terseLabel_en-US" xlink:label="lab_asb_HomeEquityPortFolioSegmentsMember_5F4D0EDEBEADCC67FBB892094E9CA802" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Home equity</link:label>
    <link:label id="lab_asb_HomeEquityPortFolioSegmentsMember_5F4D0EDEBEADCC67FBB892094E9CA802_label_en-US" xlink:label="lab_asb_HomeEquityPortFolioSegmentsMember_5F4D0EDEBEADCC67FBB892094E9CA802" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Home Equity Port Folio Segments [Member]</link:label>
    <link:label id="lab_asb_HomeEquityPortFolioSegmentsMember_5F4D0EDEBEADCC67FBB892094E9CA802_documentation_en-US" xlink:label="lab_asb_HomeEquityPortFolioSegmentsMember_5F4D0EDEBEADCC67FBB892094E9CA802" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Home equity portfolio segments.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_HomeEquityPortFolioSegmentsMember" xlink:label="loc_asb_HomeEquityPortFolioSegmentsMember_5F4D0EDEBEADCC67FBB892094E9CA802" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_HomeEquityPortFolioSegmentsMember_5F4D0EDEBEADCC67FBB892094E9CA802" xlink:to="lab_asb_HomeEquityPortFolioSegmentsMember_5F4D0EDEBEADCC67FBB892094E9CA802" xlink:type="arc" />
    <link:label id="lab_asb_OtherconsumerMember_D127D151BAB09862093292094E9C29C2_verboseLabel_en-US" xlink:label="lab_asb_OtherconsumerMember_D127D151BAB09862093292094E9C29C2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other consumer</link:label>
    <link:label id="lab_asb_OtherconsumerMember_D127D151BAB09862093292094E9C29C2_label_en-US" xlink:label="lab_asb_OtherconsumerMember_D127D151BAB09862093292094E9C29C2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other consumer [Member]</link:label>
    <link:label id="lab_asb_OtherconsumerMember_D127D151BAB09862093292094E9C29C2_documentation_en-US" xlink:label="lab_asb_OtherconsumerMember_D127D151BAB09862093292094E9C29C2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Installment.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_OtherconsumerMember" xlink:label="loc_asb_OtherconsumerMember_D127D151BAB09862093292094E9C29C2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_OtherconsumerMember_D127D151BAB09862093292094E9C29C2" xlink:to="lab_asb_OtherconsumerMember_D127D151BAB09862093292094E9C29C2" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableModificationsLineItems_E824F602FAA489D64B0692094E9CF1C8_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableModificationsLineItems_E824F602FAA489D64B0692094E9CF1C8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financing Receivable, Modifications [Line Items]</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableModificationsLineItems_E824F602FAA489D64B0692094E9CF1C8_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableModificationsLineItems_E824F602FAA489D64B0692094E9CF1C8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Modifications [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableModificationsLineItems" xlink:label="loc_us-gaap_FinancingReceivableModificationsLineItems_E824F602FAA489D64B0692094E9CF1C8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableModificationsLineItems_E824F602FAA489D64B0692094E9CF1C8" xlink:to="lab_us-gaap_FinancingReceivableModificationsLineItems_E824F602FAA489D64B0692094E9CF1C8" xlink:type="arc" />
    <link:label id="lab_asb_PerformingRestructuredLoans_193976DF80FD071733F892094E9C0E66_terseLabel_en-US" xlink:label="lab_asb_PerformingRestructuredLoans_193976DF80FD071733F892094E9C0E66" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Performing Restructured Loans</link:label>
    <link:label id="lab_asb_PerformingRestructuredLoans_193976DF80FD071733F892094E9C0E66_label_en-US" xlink:label="lab_asb_PerformingRestructuredLoans_193976DF80FD071733F892094E9C0E66" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Performing Restructured Loans</link:label>
    <link:label id="lab_asb_PerformingRestructuredLoans_193976DF80FD071733F892094E9C0E66_documentation_en-US" xlink:label="lab_asb_PerformingRestructuredLoans_193976DF80FD071733F892094E9C0E66" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Restructured loans that are accruing</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_PerformingRestructuredLoans" xlink:label="loc_asb_PerformingRestructuredLoans_193976DF80FD071733F892094E9C0E66" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_PerformingRestructuredLoans_193976DF80FD071733F892094E9C0E66" xlink:to="lab_asb_PerformingRestructuredLoans_193976DF80FD071733F892094E9C0E66" xlink:type="arc" />
    <link:label id="lab_asb_NonaccrualRestructuredLoans_465FAB7F28D7B2FB564C92094E9C3F2B_terseLabel_en-US" xlink:label="lab_asb_NonaccrualRestructuredLoans_465FAB7F28D7B2FB564C92094E9C3F2B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Nonaccrual Restructured Loans</link:label>
    <link:label id="lab_asb_NonaccrualRestructuredLoans_465FAB7F28D7B2FB564C92094E9C3F2B_label_en-US" xlink:label="lab_asb_NonaccrualRestructuredLoans_465FAB7F28D7B2FB564C92094E9C3F2B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Nonaccrual Restructured Loans</link:label>
    <link:label id="lab_asb_NonaccrualRestructuredLoans_465FAB7F28D7B2FB564C92094E9C3F2B_documentation_en-US" xlink:label="lab_asb_NonaccrualRestructuredLoans_465FAB7F28D7B2FB564C92094E9C3F2B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Restructured loans that are on nonaccrual</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_NonaccrualRestructuredLoans" xlink:label="loc_asb_NonaccrualRestructuredLoans_465FAB7F28D7B2FB564C92094E9C3F2B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_NonaccrualRestructuredLoans_465FAB7F28D7B2FB564C92094E9C3F2B" xlink:to="lab_asb_NonaccrualRestructuredLoans_465FAB7F28D7B2FB564C92094E9C3F2B" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdditionalCollateralAggregateFairValue_C78A186A418BFD3B7537914B6669A845_verboseLabel_en-US" xlink:label="lab_us-gaap_AdditionalCollateralAggregateFairValue_C78A186A418BFD3B7537914B6669A845" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investment securities and cash equivalents pledged as collateral</link:label>
    <link:label id="lab_us-gaap_AdditionalCollateralAggregateFairValue_C78A186A418BFD3B7537914B6669A845_label_en-US" xlink:label="lab_us-gaap_AdditionalCollateralAggregateFairValue_C78A186A418BFD3B7537914B6669A845" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Additional Collateral, Aggregate Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdditionalCollateralAggregateFairValue" xlink:label="loc_us-gaap_AdditionalCollateralAggregateFairValue_C78A186A418BFD3B7537914B6669A845" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdditionalCollateralAggregateFairValue_C78A186A418BFD3B7537914B6669A845" xlink:to="lab_us-gaap_AdditionalCollateralAggregateFairValue_C78A186A418BFD3B7537914B6669A845" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeCollateralRightToReclaimCash_146ECEDA2AE04AB31192914B66693B4D_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeCollateralRightToReclaimCash_146ECEDA2AE04AB31192914B66693B4D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative collateral right to reclaim cash</link:label>
    <link:label id="lab_us-gaap_DerivativeCollateralRightToReclaimCash_146ECEDA2AE04AB31192914B66693B4D_label_en-US" xlink:label="lab_us-gaap_DerivativeCollateralRightToReclaimCash_146ECEDA2AE04AB31192914B66693B4D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative, Collateral, Right to Reclaim Cash</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeCollateralRightToReclaimCash" xlink:label="loc_us-gaap_DerivativeCollateralRightToReclaimCash_146ECEDA2AE04AB31192914B66693B4D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeCollateralRightToReclaimCash_146ECEDA2AE04AB31192914B66693B4D" xlink:to="lab_us-gaap_DerivativeCollateralRightToReclaimCash_146ECEDA2AE04AB31192914B66693B4D" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesAbstract_EC9630A1D0FD75F6BA84A56095B65E3D_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesAbstract_EC9630A1D0FD75F6BA84A56095B65E3D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements and Changes in Accounting Principles [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesAbstract" xlink:label="loc_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesAbstract_EC9630A1D0FD75F6BA84A56095B65E3D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesAbstract_EC9630A1D0FD75F6BA84A56095B65E3D" xlink:to="lab_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesAbstract_EC9630A1D0FD75F6BA84A56095B65E3D" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesTextBlock_948A4E3DE672A868BBAFA56095B6FC7A_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesTextBlock_948A4E3DE672A868BBAFA56095B6FC7A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Summary of Significant Accounting Policies</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesTextBlock_948A4E3DE672A868BBAFA56095B6FC7A_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesTextBlock_948A4E3DE672A868BBAFA56095B6FC7A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements and Changes in Accounting Principles [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesTextBlock" xlink:label="loc_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesTextBlock_948A4E3DE672A868BBAFA56095B6FC7A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesTextBlock_948A4E3DE672A868BBAFA56095B6FC7A" xlink:to="lab_us-gaap_NewAccountingPronouncementsAndChangesInAccountingPrinciplesTextBlock_948A4E3DE672A868BBAFA56095B6FC7A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesReconciliationTableTextBlock_CF3C828AC2630DB2744E24DA996C2259_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesReconciliationTableTextBlock_CF3C828AC2630DB2744E24DA996C2259" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investment securities available for sale</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesReconciliationTableTextBlock_CF3C828AC2630DB2744E24DA996C2259_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesReconciliationTableTextBlock_CF3C828AC2630DB2744E24DA996C2259" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Available-for-sale Securities Reconciliation [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfAvailableForSaleSecuritiesReconciliationTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesReconciliationTableTextBlock_CF3C828AC2630DB2744E24DA996C2259" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAvailableForSaleSecuritiesReconciliationTableTextBlock_CF3C828AC2630DB2744E24DA996C2259" xlink:to="lab_us-gaap_ScheduleOfAvailableForSaleSecuritiesReconciliationTableTextBlock_CF3C828AC2630DB2744E24DA996C2259" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesTextBlock_320A4AE34B1E33D0504124DA996C6F2B_terseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesTextBlock_320A4AE34B1E33D0504124DA996C6F2B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment securities held to maturity</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesTextBlock_320A4AE34B1E33D0504124DA996C6F2B_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesTextBlock_320A4AE34B1E33D0504124DA996C6F2B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesTextBlock" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesTextBlock_320A4AE34B1E33D0504124DA996C6F2B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesTextBlock_320A4AE34B1E33D0504124DA996C6F2B" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesTextBlock_320A4AE34B1E33D0504124DA996C6F2B" xlink:type="arc" />
    <link:label id="lab_us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_421F69FDA4F070931FE124DA996CF262_verboseLabel_en-US" xlink:label="lab_us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_421F69FDA4F070931FE124DA996CF262" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Amortized cost and fair values of investment securities available for sale by contractual maturity</link:label>
    <link:label id="lab_us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_421F69FDA4F070931FE124DA996CF262_label_en-US" xlink:label="lab_us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_421F69FDA4F070931FE124DA996CF262" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investments Classified by Contractual Maturity Date [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock" xlink:label="loc_us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_421F69FDA4F070931FE124DA996CF262" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_421F69FDA4F070931FE124DA996CF262" xlink:to="lab_us-gaap_InvestmentsClassifiedByContractualMaturityDateTableTextBlock_421F69FDA4F070931FE124DA996CF262" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfRealizedGainLossTableTextBlock_76E68587118E595817F224DA996C8CD4_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfRealizedGainLossTableTextBlock_76E68587118E595817F224DA996C8CD4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Realized gains and losses and proceeds from sale</link:label>
    <link:label id="lab_us-gaap_ScheduleOfRealizedGainLossTableTextBlock_76E68587118E595817F224DA996C8CD4_label_en-US" xlink:label="lab_us-gaap_ScheduleOfRealizedGainLossTableTextBlock_76E68587118E595817F224DA996C8CD4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Realized Gain (Loss) [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfRealizedGainLossTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfRealizedGainLossTableTextBlock_76E68587118E595817F224DA996C8CD4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfRealizedGainLossTableTextBlock_76E68587118E595817F224DA996C8CD4" xlink:to="lab_us-gaap_ScheduleOfRealizedGainLossTableTextBlock_76E68587118E595817F224DA996C8CD4" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock_DF3E0B6887B10078DDC324DA996C9A2F_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock_DF3E0B6887B10078DDC324DA996C9A2F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unrealized losses and fair value of available for sale and held to maturity securities, by investment category and time length</link:label>
    <link:label id="lab_us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock_DF3E0B6887B10078DDC324DA996C9A2F_label_en-US" xlink:label="lab_us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock_DF3E0B6887B10078DDC324DA996C9A2F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Unrealized Loss on Investments [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock_DF3E0B6887B10078DDC324DA996C9A2F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock_DF3E0B6887B10078DDC324DA996C9A2F" xlink:to="lab_us-gaap_ScheduleOfUnrealizedLossOnInvestmentsTableTextBlock_DF3E0B6887B10078DDC324DA996C9A2F" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_7A56C1012A22D3F9AA87AB28928071AF_verboseLabel_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_7A56C1012A22D3F9AA87AB28928071AF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Commitments, Off-Balance Sheet Arrangements, and Legal Proceedings</link:label>
    <link:label id="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_7A56C1012A22D3F9AA87AB28928071AF_label_en-US" xlink:label="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_7A56C1012A22D3F9AA87AB28928071AF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commitments and Contingencies Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommitmentsAndContingenciesDisclosureTextBlock" xlink:label="loc_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_7A56C1012A22D3F9AA87AB28928071AF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_7A56C1012A22D3F9AA87AB28928071AF" xlink:to="lab_us-gaap_CommitmentsAndContingenciesDisclosureTextBlock_7A56C1012A22D3F9AA87AB28928071AF" xlink:type="arc" />
    <link:label id="lab_asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceAbstract_7CFFB6AAE54B3F079B12A1CF137B9287_verboseLabel_en-US" xlink:label="lab_asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceAbstract_7CFFB6AAE54B3F079B12A1CF137B9287" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summary of changes in balance of mortgage servicing rights asset and mortgage servicing rights valuation allowance</link:label>
    <link:label id="lab_asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceAbstract_7CFFB6AAE54B3F079B12A1CF137B9287_label_en-US" xlink:label="lab_asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceAbstract_7CFFB6AAE54B3F079B12A1CF137B9287" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Summary Of Changes In Balance Of Mortgage Servicing Rights Asset And Mortgage Servicing Rights Valuation Allowance [Abstract]</link:label>
    <link:label id="lab_asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceAbstract_7CFFB6AAE54B3F079B12A1CF137B9287_documentation_en-US" xlink:label="lab_asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceAbstract_7CFFB6AAE54B3F079B12A1CF137B9287" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Summary of changes in balance of mortgage servicing rights asset and mortgage servicing rights valuation allowance.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceAbstract" xlink:label="loc_asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceAbstract_7CFFB6AAE54B3F079B12A1CF137B9287" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceAbstract_7CFFB6AAE54B3F079B12A1CF137B9287" xlink:to="lab_asb_SummaryOfChangesInBalanceOfMortgageServicingRightsAssetAndMortgageServicingRightsValuationAllowanceAbstract_7CFFB6AAE54B3F079B12A1CF137B9287" xlink:type="arc" />
    <link:label id="lab_us-gaap_ServicingAssetAtFairValueAmountRollForward_EFDF2281A783F7BB1571A1CF138B4751_verboseLabel_en-US" xlink:label="lab_us-gaap_ServicingAssetAtFairValueAmountRollForward_EFDF2281A783F7BB1571A1CF138B4751" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Mortgage servicing rights:</link:label>
    <link:label id="lab_us-gaap_ServicingAssetAtFairValueAmountRollForward_EFDF2281A783F7BB1571A1CF138B4751_label_en-US" xlink:label="lab_us-gaap_ServicingAssetAtFairValueAmountRollForward_EFDF2281A783F7BB1571A1CF138B4751" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Servicing Asset at Fair Value, Amount [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ServicingAssetAtFairValueAmountRollForward" xlink:label="loc_us-gaap_ServicingAssetAtFairValueAmountRollForward_EFDF2281A783F7BB1571A1CF138B4751" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ServicingAssetAtFairValueAmountRollForward_EFDF2281A783F7BB1571A1CF138B4751" xlink:to="lab_us-gaap_ServicingAssetAtFairValueAmountRollForward_EFDF2281A783F7BB1571A1CF138B4751" xlink:type="arc" />
    <link:label id="lab_us-gaap_ServicingAssetAtAmortizedValue_DE7556BC700448D2F92AA1CF138BD1F9_periodStartLabel_en-US" xlink:label="lab_us-gaap_ServicingAssetAtAmortizedValue_DE7556BC700448D2F92AA1CF138BD1F9" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Mortgage servicing rights at beginning of period</link:label>
    <link:label id="lab_us-gaap_ServicingAssetAtAmortizedValue_DE7556BC700448D2F92AA1CF138BD1F9_label_en-US" xlink:label="lab_us-gaap_ServicingAssetAtAmortizedValue_DE7556BC700448D2F92AA1CF138BD1F9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Servicing Asset at Amortized Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ServicingAssetAtAmortizedValue" xlink:label="loc_us-gaap_ServicingAssetAtAmortizedValue_DE7556BC700448D2F92AA1CF138BD1F9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ServicingAssetAtAmortizedValue_DE7556BC700448D2F92AA1CF138BD1F9" xlink:to="lab_us-gaap_ServicingAssetAtAmortizedValue_DE7556BC700448D2F92AA1CF138BD1F9" xlink:type="arc" />
    <link:label id="lab_us-gaap_ServicingAssetAtAmortizedValueAdditions_345895344F97BD55278BA1CF138BFA0E_verboseLabel_en-US" xlink:label="lab_us-gaap_ServicingAssetAtAmortizedValueAdditions_345895344F97BD55278BA1CF138BFA0E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Additions</link:label>
    <link:label id="lab_us-gaap_ServicingAssetAtAmortizedValueAdditions_345895344F97BD55278BA1CF138BFA0E_label_en-US" xlink:label="lab_us-gaap_ServicingAssetAtAmortizedValueAdditions_345895344F97BD55278BA1CF138BFA0E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Servicing Asset at Amortized Cost, Additions</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ServicingAssetAtAmortizedValueAdditions" xlink:label="loc_us-gaap_ServicingAssetAtAmortizedValueAdditions_345895344F97BD55278BA1CF138BFA0E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ServicingAssetAtAmortizedValueAdditions_345895344F97BD55278BA1CF138BFA0E" xlink:to="lab_us-gaap_ServicingAssetAtAmortizedValueAdditions_345895344F97BD55278BA1CF138BFA0E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ServicingAssetAtAmortizedValueAmortization1_3D2B1D06FF1DC3DAAEA8A1CF138BE72A_negatedLabel_en-US" xlink:label="lab_us-gaap_ServicingAssetAtAmortizedValueAmortization1_3D2B1D06FF1DC3DAAEA8A1CF138BE72A" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Amortization</link:label>
    <link:label id="lab_us-gaap_ServicingAssetAtAmortizedValueAmortization1_3D2B1D06FF1DC3DAAEA8A1CF138BE72A_label_en-US" xlink:label="lab_us-gaap_ServicingAssetAtAmortizedValueAmortization1_3D2B1D06FF1DC3DAAEA8A1CF138BE72A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Servicing Asset at Amortized Cost, Amortization</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ServicingAssetAtAmortizedValueAmortization1" xlink:label="loc_us-gaap_ServicingAssetAtAmortizedValueAmortization1_3D2B1D06FF1DC3DAAEA8A1CF138BE72A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ServicingAssetAtAmortizedValueAmortization1_3D2B1D06FF1DC3DAAEA8A1CF138BE72A" xlink:to="lab_us-gaap_ServicingAssetAtAmortizedValueAmortization1_3D2B1D06FF1DC3DAAEA8A1CF138BE72A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ServicingAssetAtAmortizedValue_29CCB599C593FCA4EA79A1CF138BFD8E_periodEndLabel_en-US" xlink:label="lab_us-gaap_ServicingAssetAtAmortizedValue_29CCB599C593FCA4EA79A1CF138BFD8E" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Mortgage servicing rights at end of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ServicingAssetAtAmortizedValue" xlink:label="loc_us-gaap_ServicingAssetAtAmortizedValue_29CCB599C593FCA4EA79A1CF138BFD8E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ServicingAssetAtAmortizedValue_29CCB599C593FCA4EA79A1CF138BFD8E" xlink:to="lab_us-gaap_ServicingAssetAtAmortizedValue_29CCB599C593FCA4EA79A1CF138BFD8E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsRollForward_CD650B59DD1DC6FCDF63A1CF138B68B3_terseLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsRollForward_CD650B59DD1DC6FCDF63A1CF138B68B3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Valuation Allowance for Impairment of Recognized Servicing Assets [Roll Forward]</link:label>
    <link:label id="lab_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsRollForward_CD650B59DD1DC6FCDF63A1CF138B68B3_label_en-US" xlink:label="lab_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsRollForward_CD650B59DD1DC6FCDF63A1CF138B68B3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Valuation Allowance for Impairment of Recognized Servicing Assets [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsRollForward" xlink:label="loc_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsRollForward_CD650B59DD1DC6FCDF63A1CF138B68B3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsRollForward_CD650B59DD1DC6FCDF63A1CF138B68B3" xlink:to="lab_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsRollForward_CD650B59DD1DC6FCDF63A1CF138B68B3" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsBalance_30E1D48A43A8F75EAAD6A1CF138BA00C_negatedPeriodStartLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsBalance_30E1D48A43A8F75EAAD6A1CF138BA00C" xlink:role="http://www.xbrl.org/2009/role/negatedPeriodStartLabel" xlink:type="resource" xml:lang="en-US">Valuation allowance at beginning of period</link:label>
    <link:label id="lab_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsBalance_30E1D48A43A8F75EAAD6A1CF138BA00C_label_en-US" xlink:label="lab_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsBalance_30E1D48A43A8F75EAAD6A1CF138BA00C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Valuation Allowance for Impairment of Recognized Servicing Assets, Balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsBalance" xlink:label="loc_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsBalance_30E1D48A43A8F75EAAD6A1CF138BA00C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsBalance_30E1D48A43A8F75EAAD6A1CF138BA00C" xlink:to="lab_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsBalance_30E1D48A43A8F75EAAD6A1CF138BA00C" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsProvisionsRecoveries_486E12164E1C174EA179A1CF138B2A5F_negatedLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsProvisionsRecoveries_486E12164E1C174EA179A1CF138B2A5F" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">(Additions) recoveries, net</link:label>
    <link:label id="lab_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsProvisionsRecoveries_486E12164E1C174EA179A1CF138B2A5F_label_en-US" xlink:label="lab_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsProvisionsRecoveries_486E12164E1C174EA179A1CF138B2A5F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Valuation Allowance for Impairment of Recognized Servicing Assets, Additions (Deductions) for Expenses (Recoveries)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsProvisionsRecoveries" xlink:label="loc_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsProvisionsRecoveries_486E12164E1C174EA179A1CF138B2A5F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsProvisionsRecoveries_486E12164E1C174EA179A1CF138B2A5F" xlink:to="lab_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsProvisionsRecoveries_486E12164E1C174EA179A1CF138B2A5F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsBalance_0DDFDD933A12C48FB50BA1CF138BEFC4_negatedPeriodEndLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsBalance_0DDFDD933A12C48FB50BA1CF138BEFC4" xlink:role="http://www.xbrl.org/2009/role/negatedPeriodEndLabel" xlink:type="resource" xml:lang="en-US">Valuation allowance at end of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsBalance" xlink:label="loc_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsBalance_0DDFDD933A12C48FB50BA1CF138BEFC4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsBalance_0DDFDD933A12C48FB50BA1CF138BEFC4" xlink:to="lab_us-gaap_ValuationAllowanceForImpairmentOfRecognizedServicingAssetsBalance_0DDFDD933A12C48FB50BA1CF138BEFC4" xlink:type="arc" />
    <link:label id="lab_asb_ServicingAssetAtAmortizedValueNet_6A104556E981789E0E7BA1CF138B746D_verboseLabel_en-US" xlink:label="lab_asb_ServicingAssetAtAmortizedValueNet_6A104556E981789E0E7BA1CF138B746D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Mortgage servicing rights, net</link:label>
    <link:label id="lab_asb_ServicingAssetAtAmortizedValueNet_6A104556E981789E0E7BA1CF138B746D_label_en-US" xlink:label="lab_asb_ServicingAssetAtAmortizedValueNet_6A104556E981789E0E7BA1CF138B746D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Servicing Asset At Amortized Value Net</link:label>
    <link:label id="lab_asb_ServicingAssetAtAmortizedValueNet_6A104556E981789E0E7BA1CF138B746D_documentation_en-US" xlink:label="lab_asb_ServicingAssetAtAmortizedValueNet_6A104556E981789E0E7BA1CF138B746D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Net amortized carrying amount (balance) as of the balance sheet date of an asset representing net future revenues from contractually specified servicing fees, late charges, and other ancillary revenues, in excess of future costs and allowances related to servicing arrangements.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ServicingAssetAtAmortizedValueNet" xlink:label="loc_asb_ServicingAssetAtAmortizedValueNet_6A104556E981789E0E7BA1CF138B746D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ServicingAssetAtAmortizedValueNet_6A104556E981789E0E7BA1CF138B746D" xlink:to="lab_asb_ServicingAssetAtAmortizedValueNet_6A104556E981789E0E7BA1CF138B746D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ServicingAssetAtAmortizedValueFairValue_81649E9B11A5969B4EA5A1CF138B0632_verboseLabel_en-US" xlink:label="lab_us-gaap_ServicingAssetAtAmortizedValueFairValue_81649E9B11A5969B4EA5A1CF138B0632" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair value of mortgage servicing rights</link:label>
    <link:label id="lab_us-gaap_ServicingAssetAtAmortizedValueFairValue_81649E9B11A5969B4EA5A1CF138B0632_label_en-US" xlink:label="lab_us-gaap_ServicingAssetAtAmortizedValueFairValue_81649E9B11A5969B4EA5A1CF138B0632" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Servicing Asset at Amortized Cost, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ServicingAssetAtAmortizedValueFairValue" xlink:label="loc_us-gaap_ServicingAssetAtAmortizedValueFairValue_81649E9B11A5969B4EA5A1CF138B0632" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ServicingAssetAtAmortizedValueFairValue_81649E9B11A5969B4EA5A1CF138B0632" xlink:to="lab_us-gaap_ServicingAssetAtAmortizedValueFairValue_81649E9B11A5969B4EA5A1CF138B0632" xlink:type="arc" />
    <link:label id="lab_asb_PortfolioOfResidentialMortgageLoansServicedForOthers_882A156000B5D34EB66EA1CF138B57BF_verboseLabel_en-US" xlink:label="lab_asb_PortfolioOfResidentialMortgageLoansServicedForOthers_882A156000B5D34EB66EA1CF138B57BF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Portfolio of residential mortgage loans serviced for others (&#8220;servicing portfolio&#8221;)</link:label>
    <link:label id="lab_asb_PortfolioOfResidentialMortgageLoansServicedForOthers_882A156000B5D34EB66EA1CF138B57BF_label_en-US" xlink:label="lab_asb_PortfolioOfResidentialMortgageLoansServicedForOthers_882A156000B5D34EB66EA1CF138B57BF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Portfolio Of Residential Mortgage Loans Serviced For Others</link:label>
    <link:label id="lab_asb_PortfolioOfResidentialMortgageLoansServicedForOthers_882A156000B5D34EB66EA1CF138B57BF_documentation_en-US" xlink:label="lab_asb_PortfolioOfResidentialMortgageLoansServicedForOthers_882A156000B5D34EB66EA1CF138B57BF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Portfolio of residential mortgage loans serviced for others ("servicing portfolio").</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_PortfolioOfResidentialMortgageLoansServicedForOthers" xlink:label="loc_asb_PortfolioOfResidentialMortgageLoansServicedForOthers_882A156000B5D34EB66EA1CF138B57BF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_PortfolioOfResidentialMortgageLoansServicedForOthers_882A156000B5D34EB66EA1CF138B57BF" xlink:to="lab_asb_PortfolioOfResidentialMortgageLoansServicedForOthers_882A156000B5D34EB66EA1CF138B57BF" xlink:type="arc" />
    <link:label id="lab_asb_MortgageServicingRightsNetToServicingPortfolio_51C65F27E57C1BCEE201A1CF138B0C3C_verboseLabel_en-US" xlink:label="lab_asb_MortgageServicingRightsNetToServicingPortfolio_51C65F27E57C1BCEE201A1CF138B0C3C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Mortgage servicing rights, net to servicing portfolio</link:label>
    <link:label id="lab_asb_MortgageServicingRightsNetToServicingPortfolio_51C65F27E57C1BCEE201A1CF138B0C3C_label_en-US" xlink:label="lab_asb_MortgageServicingRightsNetToServicingPortfolio_51C65F27E57C1BCEE201A1CF138B0C3C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mortgage Servicing Rights Net To Servicing Portfolio</link:label>
    <link:label id="lab_asb_MortgageServicingRightsNetToServicingPortfolio_51C65F27E57C1BCEE201A1CF138B0C3C_documentation_en-US" xlink:label="lab_asb_MortgageServicingRightsNetToServicingPortfolio_51C65F27E57C1BCEE201A1CF138B0C3C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Mortgage servicing rights, net to servicing portfolio.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_MortgageServicingRightsNetToServicingPortfolio" xlink:label="loc_asb_MortgageServicingRightsNetToServicingPortfolio_51C65F27E57C1BCEE201A1CF138B0C3C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_MortgageServicingRightsNetToServicingPortfolio_51C65F27E57C1BCEE201A1CF138B0C3C" xlink:to="lab_asb_MortgageServicingRightsNetToServicingPortfolio_51C65F27E57C1BCEE201A1CF138B0C3C" xlink:type="arc" />
    <link:label id="lab_asb_MortgageServicingRightsExpense_958B5C54CA123ACD522CA1CF138B040F_verboseLabel_en-US" xlink:label="lab_asb_MortgageServicingRightsExpense_958B5C54CA123ACD522CA1CF138B040F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Mortgage servicing rights expense</link:label>
    <link:label id="lab_asb_MortgageServicingRightsExpense_958B5C54CA123ACD522CA1CF138B040F_label_en-US" xlink:label="lab_asb_MortgageServicingRightsExpense_958B5C54CA123ACD522CA1CF138B040F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mortgage Servicing Rights Expense</link:label>
    <link:label id="lab_asb_MortgageServicingRightsExpense_958B5C54CA123ACD522CA1CF138B040F_documentation_en-US" xlink:label="lab_asb_MortgageServicingRightsExpense_958B5C54CA123ACD522CA1CF138B040F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Includes the amortization of mortgage servicing rights and additions/recoveries to the valuation allowance of mortgage servicing rights, and is a component of mortgage banking, net in the consolidated statements of income.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_MortgageServicingRightsExpense" xlink:label="loc_asb_MortgageServicingRightsExpense_958B5C54CA123ACD522CA1CF138B040F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_MortgageServicingRightsExpense_958B5C54CA123ACD522CA1CF138B040F" xlink:to="lab_asb_MortgageServicingRightsExpense_958B5C54CA123ACD522CA1CF138B040F" xlink:type="arc" />
    <link:label id="lab_us-gaap_CompensationAndRetirementDisclosureAbstract_81BB193BAA70663F5335AC275F2362EF_label_en-US" xlink:label="lab_us-gaap_CompensationAndRetirementDisclosureAbstract_81BB193BAA70663F5335AC275F2362EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Compensation and Retirement Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CompensationAndRetirementDisclosureAbstract" xlink:label="loc_us-gaap_CompensationAndRetirementDisclosureAbstract_81BB193BAA70663F5335AC275F2362EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CompensationAndRetirementDisclosureAbstract_81BB193BAA70663F5335AC275F2362EF" xlink:to="lab_us-gaap_CompensationAndRetirementDisclosureAbstract_81BB193BAA70663F5335AC275F2362EF" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_092F1D68E80F43D01EDDAC275F23B3BF_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_092F1D68E80F43D01EDDAC275F23B3BF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair value assumptions of stock options</link:label>
    <link:label id="lab_us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_092F1D68E80F43D01EDDAC275F23B3BF_label_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_092F1D68E80F43D01EDDAC275F23B3BF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_092F1D68E80F43D01EDDAC275F23B3BF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_092F1D68E80F43D01EDDAC275F23B3BF" xlink:to="lab_us-gaap_ScheduleOfShareBasedPaymentAwardStockOptionsValuationAssumptionsTableTextBlock_092F1D68E80F43D01EDDAC275F23B3BF" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_70F48C25265552E860DBAC275F23BED4_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_70F48C25265552E860DBAC275F23BED4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summary of Company's Stock Option Activities</link:label>
    <link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_70F48C25265552E860DBAC275F23BED4_label_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_70F48C25265552E860DBAC275F23BED4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Share-based Compensation, Stock Options, Activity [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_70F48C25265552E860DBAC275F23BED4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_70F48C25265552E860DBAC275F23BED4" xlink:to="lab_us-gaap_ScheduleOfShareBasedCompensationStockOptionsActivityTableTextBlock_70F48C25265552E860DBAC275F23BED4" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock_58CCE7A9479F28F9E6C6AC275F23F8E4_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock_58CCE7A9479F28F9E6C6AC275F23F8E4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summary of Restricted Stock Awards Activity (Excluding Salary Shares)</link:label>
    <link:label id="lab_us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock_58CCE7A9479F28F9E6C6AC275F23F8E4_label_en-US" xlink:label="lab_us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock_58CCE7A9479F28F9E6C6AC275F23F8E4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Share-based Compensation, Restricted Stock and Restricted Stock Units Activity [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock_58CCE7A9479F28F9E6C6AC275F23F8E4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock_58CCE7A9479F28F9E6C6AC275F23F8E4" xlink:to="lab_us-gaap_ScheduleOfSharebasedCompensationRestrictedStockAndRestrictedStockUnitsActivityTableTextBlock_58CCE7A9479F28F9E6C6AC275F23F8E4" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueDisclosuresTextBlock_AC1A251419FA0D1E4BF724DA98EC0B81_verboseLabel_en-US" xlink:label="lab_us-gaap_FairValueDisclosuresTextBlock_AC1A251419FA0D1E4BF724DA98EC0B81" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Measurements</link:label>
    <link:label id="lab_us-gaap_FairValueDisclosuresTextBlock_AC1A251419FA0D1E4BF724DA98EC0B81_label_en-US" xlink:label="lab_us-gaap_FairValueDisclosuresTextBlock_AC1A251419FA0D1E4BF724DA98EC0B81" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Disclosures [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueDisclosuresTextBlock" xlink:label="loc_us-gaap_FairValueDisclosuresTextBlock_AC1A251419FA0D1E4BF724DA98EC0B81" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueDisclosuresTextBlock_AC1A251419FA0D1E4BF724DA98EC0B81" xlink:to="lab_us-gaap_FairValueDisclosuresTextBlock_AC1A251419FA0D1E4BF724DA98EC0B81" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueMeasurementsNonrecurringMember_A4958546CD85C5AFB2C6AB370FFDFCE5_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsNonrecurringMember_A4958546CD85C5AFB2C6AB370FFDFCE5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Measurements, Nonrecurring [Member]</link:label>
    <link:label id="lab_us-gaap_FairValueMeasurementsNonrecurringMember_A4958546CD85C5AFB2C6AB370FFDFCE5_label_en-US" xlink:label="lab_us-gaap_FairValueMeasurementsNonrecurringMember_A4958546CD85C5AFB2C6AB370FFDFCE5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Measurements, Nonrecurring [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueMeasurementsNonrecurringMember" xlink:label="loc_us-gaap_FairValueMeasurementsNonrecurringMember_A4958546CD85C5AFB2C6AB370FFDFCE5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueMeasurementsNonrecurringMember_A4958546CD85C5AFB2C6AB370FFDFCE5" xlink:to="lab_us-gaap_FairValueMeasurementsNonrecurringMember_A4958546CD85C5AFB2C6AB370FFDFCE5" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract_4D6E56EE49D16E8FDCF0AB370FFDE5E0_verboseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract_4D6E56EE49D16E8FDCF0AB370FFDE5E0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Assets and Liabilities Measured at Fair Value on a Non-recurring Basis</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract_4D6E56EE49D16E8FDCF0AB370FFDE5E0_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract_4D6E56EE49D16E8FDCF0AB370FFDE5E0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract" xlink:label="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract_4D6E56EE49D16E8FDCF0AB370FFDE5E0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract_4D6E56EE49D16E8FDCF0AB370FFDE5E0" xlink:to="lab_us-gaap_FairValueAssetsAndLiabilitiesMeasuredOnRecurringAndNonrecurringBasisAbstract_4D6E56EE49D16E8FDCF0AB370FFDE5E0" xlink:type="arc" />
    <link:label id="lab_asb_CommercialLoansHeldforsaleFairValueDisclosure_33AE590A7B6D2A3DFE96AB370FFD7B12_terseLabel_en-US" xlink:label="lab_asb_CommercialLoansHeldforsaleFairValueDisclosure_33AE590A7B6D2A3DFE96AB370FFD7B12" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial Loans Held-for-sale, Fair Value Disclosure</link:label>
    <link:label id="lab_asb_CommercialLoansHeldforsaleFairValueDisclosure_33AE590A7B6D2A3DFE96AB370FFD7B12_label_en-US" xlink:label="lab_asb_CommercialLoansHeldforsaleFairValueDisclosure_33AE590A7B6D2A3DFE96AB370FFD7B12" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Loans Held-for-sale, Fair Value Disclosure</link:label>
    <link:label id="lab_asb_CommercialLoansHeldforsaleFairValueDisclosure_33AE590A7B6D2A3DFE96AB370FFD7B12_documentation_en-US" xlink:label="lab_asb_CommercialLoansHeldforsaleFairValueDisclosure_33AE590A7B6D2A3DFE96AB370FFD7B12" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Fair value portion of loans held-for-sale for commercial finance receivables.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CommercialLoansHeldforsaleFairValueDisclosure" xlink:label="loc_asb_CommercialLoansHeldforsaleFairValueDisclosure_33AE590A7B6D2A3DFE96AB370FFD7B12" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommercialLoansHeldforsaleFairValueDisclosure_33AE590A7B6D2A3DFE96AB370FFD7B12" xlink:to="lab_asb_CommercialLoansHeldforsaleFairValueDisclosure_33AE590A7B6D2A3DFE96AB370FFD7B12" xlink:type="arc" />
    <link:label id="lab_asb_ProvisionforCreditLossesCommercialLoansheldforsale_869AB9E727221C7B3815AB370FFD83EC_terseLabel_en-US" xlink:label="lab_asb_ProvisionforCreditLossesCommercialLoansheldforsale_869AB9E727221C7B3815AB370FFD83EC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Provision for Credit Losses, Commercial Loans held-for-sale</link:label>
    <link:label id="lab_asb_ProvisionforCreditLossesCommercialLoansheldforsale_869AB9E727221C7B3815AB370FFD83EC_label_en-US" xlink:label="lab_asb_ProvisionforCreditLossesCommercialLoansheldforsale_869AB9E727221C7B3815AB370FFD83EC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Provision for Credit Losses, Commercial Loans held-for-sale</link:label>
    <link:label id="lab_asb_ProvisionforCreditLossesCommercialLoansheldforsale_869AB9E727221C7B3815AB370FFD83EC_documentation_en-US" xlink:label="lab_asb_ProvisionforCreditLossesCommercialLoansheldforsale_869AB9E727221C7B3815AB370FFD83EC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Provision for Credit Losses, Commercial Loans held-for-sale</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ProvisionforCreditLossesCommercialLoansheldforsale" xlink:label="loc_asb_ProvisionforCreditLossesCommercialLoansheldforsale_869AB9E727221C7B3815AB370FFD83EC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ProvisionforCreditLossesCommercialLoansheldforsale_869AB9E727221C7B3815AB370FFD83EC" xlink:to="lab_asb_ProvisionforCreditLossesCommercialLoansheldforsale_869AB9E727221C7B3815AB370FFD83EC" xlink:type="arc" />
    <link:label id="lab_us-gaap_MortgagesHeldForSaleFairValueDisclosure_3863422023D5E88F9FA5AB370FFD62BD_terseLabel_en-US" xlink:label="lab_us-gaap_MortgagesHeldForSaleFairValueDisclosure_3863422023D5E88F9FA5AB370FFD62BD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Residential Held-for-sale, Fair Value Disclosure</link:label>
    <link:label id="lab_us-gaap_MortgagesHeldForSaleFairValueDisclosure_3863422023D5E88F9FA5AB370FFD62BD_label_en-US" xlink:label="lab_us-gaap_MortgagesHeldForSaleFairValueDisclosure_3863422023D5E88F9FA5AB370FFD62BD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mortgages Held-for-sale, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MortgagesHeldForSaleFairValueDisclosure" xlink:label="loc_us-gaap_MortgagesHeldForSaleFairValueDisclosure_3863422023D5E88F9FA5AB370FFD62BD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MortgagesHeldForSaleFairValueDisclosure_3863422023D5E88F9FA5AB370FFD62BD" xlink:to="lab_us-gaap_MortgagesHeldForSaleFairValueDisclosure_3863422023D5E88F9FA5AB370FFD62BD" xlink:type="arc" />
    <link:label id="lab_asb_Marketvaluationadjustmentmortgageloansheldforsale_B9219D6D20E24DEE3B15AB370FFD4206_terseLabel_en-US" xlink:label="lab_asb_Marketvaluationadjustmentmortgageloansheldforsale_B9219D6D20E24DEE3B15AB370FFD4206" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Mortgage banking, net</link:label>
    <link:label id="lab_asb_Marketvaluationadjustmentmortgageloansheldforsale_B9219D6D20E24DEE3B15AB370FFD4206_label_en-US" xlink:label="lab_asb_Marketvaluationadjustmentmortgageloansheldforsale_B9219D6D20E24DEE3B15AB370FFD4206" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">market valuation adjustment, mortgage loans held for sale</link:label>
    <link:label id="lab_asb_Marketvaluationadjustmentmortgageloansheldforsale_B9219D6D20E24DEE3B15AB370FFD4206_documentation_en-US" xlink:label="lab_asb_Marketvaluationadjustmentmortgageloansheldforsale_B9219D6D20E24DEE3B15AB370FFD4206" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">A market valuation adjustment is recognized in income when the cost exceeds the estimated fair value.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_Marketvaluationadjustmentmortgageloansheldforsale" xlink:label="loc_asb_Marketvaluationadjustmentmortgageloansheldforsale_B9219D6D20E24DEE3B15AB370FFD4206" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_Marketvaluationadjustmentmortgageloansheldforsale_B9219D6D20E24DEE3B15AB370FFD4206" xlink:to="lab_asb_Marketvaluationadjustmentmortgageloansheldforsale_B9219D6D20E24DEE3B15AB370FFD4206" xlink:type="arc" />
    <link:label id="lab_us-gaap_LoansReceivableFairValueDisclosure_1D3C1CE3ADF2CC0CA57FAB370FFD4FE6_verboseLabel_en-US" xlink:label="lab_us-gaap_LoansReceivableFairValueDisclosure_1D3C1CE3ADF2CC0CA57FAB370FFD4FE6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Impaired loans</link:label>
    <link:label id="lab_us-gaap_LoansReceivableFairValueDisclosure_1D3C1CE3ADF2CC0CA57FAB370FFD4FE6_label_en-US" xlink:label="lab_us-gaap_LoansReceivableFairValueDisclosure_1D3C1CE3ADF2CC0CA57FAB370FFD4FE6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans Receivable, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LoansReceivableFairValueDisclosure" xlink:label="loc_us-gaap_LoansReceivableFairValueDisclosure_1D3C1CE3ADF2CC0CA57FAB370FFD4FE6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LoansReceivableFairValueDisclosure_1D3C1CE3ADF2CC0CA57FAB370FFD4FE6" xlink:to="lab_us-gaap_LoansReceivableFairValueDisclosure_1D3C1CE3ADF2CC0CA57FAB370FFD4FE6" xlink:type="arc" />
    <link:label id="lab_asb_ProvisionforCreditLossesImpairedLoans_A640F025C9EE9AF1965CAB370FFDFCFB_terseLabel_en-US" xlink:label="lab_asb_ProvisionforCreditLossesImpairedLoans_A640F025C9EE9AF1965CAB370FFDFCFB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Provision for Credit Losses, Impaired Loans</link:label>
    <link:label id="lab_asb_ProvisionforCreditLossesImpairedLoans_A640F025C9EE9AF1965CAB370FFDFCFB_label_en-US" xlink:label="lab_asb_ProvisionforCreditLossesImpairedLoans_A640F025C9EE9AF1965CAB370FFDFCFB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Provision for Credit Losses, Impaired Loans</link:label>
    <link:label id="lab_asb_ProvisionforCreditLossesImpairedLoans_A640F025C9EE9AF1965CAB370FFDFCFB_documentation_en-US" xlink:label="lab_asb_ProvisionforCreditLossesImpairedLoans_A640F025C9EE9AF1965CAB370FFDFCFB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Provision for Credit Losses, Impaired Loans</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ProvisionforCreditLossesImpairedLoans" xlink:label="loc_asb_ProvisionforCreditLossesImpairedLoans_A640F025C9EE9AF1965CAB370FFDFCFB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ProvisionforCreditLossesImpairedLoans_A640F025C9EE9AF1965CAB370FFDFCFB" xlink:to="lab_asb_ProvisionforCreditLossesImpairedLoans_A640F025C9EE9AF1965CAB370FFDFCFB" xlink:type="arc" />
    <link:label id="lab_asb_OtherRealEstateOwnedFairValueDisclosure_8708CCF7488C5C41D94DAB370FFD9741_terseLabel_en-US" xlink:label="lab_asb_OtherRealEstateOwnedFairValueDisclosure_8708CCF7488C5C41D94DAB370FFD9741" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other Real Estate Owned Fair Value Disclosure</link:label>
    <link:label id="lab_asb_OtherRealEstateOwnedFairValueDisclosure_8708CCF7488C5C41D94DAB370FFD9741_label_en-US" xlink:label="lab_asb_OtherRealEstateOwnedFairValueDisclosure_8708CCF7488C5C41D94DAB370FFD9741" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Real Estate Owned Fair Value Disclosure</link:label>
    <link:label id="lab_asb_OtherRealEstateOwnedFairValueDisclosure_8708CCF7488C5C41D94DAB370FFD9741_documentation_en-US" xlink:label="lab_asb_OtherRealEstateOwnedFairValueDisclosure_8708CCF7488C5C41D94DAB370FFD9741" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Other real estate owned fair value disclosure.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_OtherRealEstateOwnedFairValueDisclosure" xlink:label="loc_asb_OtherRealEstateOwnedFairValueDisclosure_8708CCF7488C5C41D94DAB370FFD9741" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_OtherRealEstateOwnedFairValueDisclosure_8708CCF7488C5C41D94DAB370FFD9741" xlink:to="lab_asb_OtherRealEstateOwnedFairValueDisclosure_8708CCF7488C5C41D94DAB370FFD9741" xlink:type="arc" />
    <link:label id="lab_us-gaap_SECScheduleIIIRealEstateWritedownOrReserveAmount_D6ED71967C92F22060CBAB370FFDC652_negatedLabel_en-US" xlink:label="lab_us-gaap_SECScheduleIIIRealEstateWritedownOrReserveAmount_D6ED71967C92F22060CBAB370FFDC652" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Foreclosure / OREO expense, net</link:label>
    <link:label id="lab_us-gaap_SECScheduleIIIRealEstateWritedownOrReserveAmount_D6ED71967C92F22060CBAB370FFDC652_label_en-US" xlink:label="lab_us-gaap_SECScheduleIIIRealEstateWritedownOrReserveAmount_D6ED71967C92F22060CBAB370FFDC652" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">SEC Schedule III, Real Estate, Write-down or Reserve, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SECScheduleIIIRealEstateWritedownOrReserveAmount" xlink:label="loc_us-gaap_SECScheduleIIIRealEstateWritedownOrReserveAmount_D6ED71967C92F22060CBAB370FFDC652" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SECScheduleIIIRealEstateWritedownOrReserveAmount_D6ED71967C92F22060CBAB370FFDC652" xlink:to="lab_us-gaap_SECScheduleIIIRealEstateWritedownOrReserveAmount_D6ED71967C92F22060CBAB370FFDC652" xlink:type="arc" />
    <link:label id="lab_asb_ServicingAssetAtAmortizedValueNet_AD6E9CB342EA61EE4FBEAB370FFD0931_terseLabel_en-US" xlink:label="lab_asb_ServicingAssetAtAmortizedValueNet_AD6E9CB342EA61EE4FBEAB370FFD0931" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Mortgage servicing rights</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ServicingAssetAtAmortizedValueNet" xlink:label="loc_asb_ServicingAssetAtAmortizedValueNet_AD6E9CB342EA61EE4FBEAB370FFD0931" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ServicingAssetAtAmortizedValueNet_AD6E9CB342EA61EE4FBEAB370FFD0931" xlink:to="lab_asb_ServicingAssetAtAmortizedValueNet_AD6E9CB342EA61EE4FBEAB370FFD0931" xlink:type="arc" />
    <link:label id="lab_us-gaap_MortgageServicingRightsMSRImpairmentRecovery_CD6FB445DD1D3179CAAFAB370FFDF217_terseLabel_en-US" xlink:label="lab_us-gaap_MortgageServicingRightsMSRImpairmentRecovery_CD6FB445DD1D3179CAAFAB370FFDF217" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Mortgage Servicing Rights (MSR) Impairment (Recovery)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MortgageServicingRightsMSRImpairmentRecovery" xlink:label="loc_us-gaap_MortgageServicingRightsMSRImpairmentRecovery_CD6FB445DD1D3179CAAFAB370FFDF217" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MortgageServicingRightsMSRImpairmentRecovery_CD6FB445DD1D3179CAAFAB370FFDF217" xlink:to="lab_us-gaap_MortgageServicingRightsMSRImpairmentRecovery_CD6FB445DD1D3179CAAFAB370FFDF217" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract_075A387D89C98FA628D124DA9975BFFD_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract_075A387D89C98FA628D124DA9975BFFD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss), Net of Tax [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract_075A387D89C98FA628D124DA9975BFFD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract_075A387D89C98FA628D124DA9975BFFD" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTaxAbstract_075A387D89C98FA628D124DA9975BFFD" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_539F30D60EB75442EA7224DA99762C30_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_539F30D60EB75442EA7224DA99762C30" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summary of activity in accumulated other comprehensive income (loss)</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_539F30D60EB75442EA7224DA99762C30_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_539F30D60EB75442EA7224DA99762C30" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Accumulated Other Comprehensive Income (Loss) [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_539F30D60EB75442EA7224DA99762C30" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_539F30D60EB75442EA7224DA99762C30" xlink:to="lab_us-gaap_ScheduleOfAccumulatedOtherComprehensiveIncomeLossTableTextBlock_539F30D60EB75442EA7224DA99762C30" xlink:type="arc" />
    <link:label id="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_70E789C02185601A87D524DA98465B87_verboseLabel_en-US" xlink:label="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_70E789C02185601A87D524DA98465B87" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Stock-Based Compensation</link:label>
    <link:label id="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_70E789C02185601A87D524DA98465B87_label_en-US" xlink:label="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_70E789C02185601A87D524DA98465B87" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Disclosure of Compensation Related Costs, Share-based Payments [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock" xlink:label="loc_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_70E789C02185601A87D524DA98465B87" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_70E789C02185601A87D524DA98465B87" xlink:to="lab_us-gaap_DisclosureOfCompensationRelatedCostsShareBasedPaymentsTextBlock_70E789C02185601A87D524DA98465B87" xlink:type="arc" />
    <link:label id="lab_asb_SummaryOfDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlock_C1CE6D07EBC8BAAD8CD6914B64F3B394_verboseLabel_en-US" xlink:label="lab_asb_SummaryOfDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlock_C1CE6D07EBC8BAAD8CD6914B64F3B394" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Balance sheet category and fair values of derivative instruments not designated as hedging instruments</link:label>
    <link:label id="lab_asb_SummaryOfDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlock_C1CE6D07EBC8BAAD8CD6914B64F3B394_label_en-US" xlink:label="lab_asb_SummaryOfDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlock_C1CE6D07EBC8BAAD8CD6914B64F3B394" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Summary Of Derivative Instruments Not Designated As Hedging Instruments [Table Text Block]</link:label>
    <link:label id="lab_asb_SummaryOfDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlock_C1CE6D07EBC8BAAD8CD6914B64F3B394_documentation_en-US" xlink:label="lab_asb_SummaryOfDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlock_C1CE6D07EBC8BAAD8CD6914B64F3B394" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Summary of derivative instruments not designated as hedging instruments.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_SummaryOfDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlock" xlink:label="loc_asb_SummaryOfDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlock_C1CE6D07EBC8BAAD8CD6914B64F3B394" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_SummaryOfDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlock_C1CE6D07EBC8BAAD8CD6914B64F3B394" xlink:to="lab_asb_SummaryOfDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlock_C1CE6D07EBC8BAAD8CD6914B64F3B394" xlink:type="arc" />
    <link:label id="lab_asb_SummaryOfOtherDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlockTableTextBlock_996DA04A3B1543D10A57914B64F3D024_terseLabel_en-US" xlink:label="lab_asb_SummaryOfOtherDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlockTableTextBlock_996DA04A3B1543D10A57914B64F3D024" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Summary Of Other derivative instruments not designated as hedging instruments</link:label>
    <link:label id="lab_asb_SummaryOfOtherDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlockTableTextBlock_996DA04A3B1543D10A57914B64F3D024_label_en-US" xlink:label="lab_asb_SummaryOfOtherDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlockTableTextBlock_996DA04A3B1543D10A57914B64F3D024" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Summary Of Other Derivative Instruments Not Designated As Hedging Instruments [Table Text Block] [Table Text Block]</link:label>
    <link:label id="lab_asb_SummaryOfOtherDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlockTableTextBlock_996DA04A3B1543D10A57914B64F3D024_documentation_en-US" xlink:label="lab_asb_SummaryOfOtherDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlockTableTextBlock_996DA04A3B1543D10A57914B64F3D024" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Summary Of Other Derivative Instruments Not Designated As Hedging Instruments [Table Text Block] [Table Text Block]</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_SummaryOfOtherDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlockTableTextBlock" xlink:label="loc_asb_SummaryOfOtherDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlockTableTextBlock_996DA04A3B1543D10A57914B64F3D024" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_SummaryOfOtherDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlockTableTextBlock_996DA04A3B1543D10A57914B64F3D024" xlink:to="lab_asb_SummaryOfOtherDerivativeInstrumentsNotDesignatedAsHedgingInstrumentsTableTextBlockTableTextBlock_996DA04A3B1543D10A57914B64F3D024" xlink:type="arc" />
    <link:label id="lab_asb_ScheduleOfDerivativeInstrumentsGainLossNotDesignatedAsHedgingInstrumentsTableTextBlock_34E91E9AF38B0BE2E43D914B64F3F2B8_verboseLabel_en-US" xlink:label="lab_asb_ScheduleOfDerivativeInstrumentsGainLossNotDesignatedAsHedgingInstrumentsTableTextBlock_34E91E9AF38B0BE2E43D914B64F3F2B8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Gain (loss) on derivative instruments not designated as hedging instruments</link:label>
    <link:label id="lab_asb_ScheduleOfDerivativeInstrumentsGainLossNotDesignatedAsHedgingInstrumentsTableTextBlock_34E91E9AF38B0BE2E43D914B64F3F2B8_label_en-US" xlink:label="lab_asb_ScheduleOfDerivativeInstrumentsGainLossNotDesignatedAsHedgingInstrumentsTableTextBlock_34E91E9AF38B0BE2E43D914B64F3F2B8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule Of Derivative Instruments Gain Loss Not Designated As Hedging Instruments [Table Text Block]</link:label>
    <link:label id="lab_asb_ScheduleOfDerivativeInstrumentsGainLossNotDesignatedAsHedgingInstrumentsTableTextBlock_34E91E9AF38B0BE2E43D914B64F3F2B8_documentation_en-US" xlink:label="lab_asb_ScheduleOfDerivativeInstrumentsGainLossNotDesignatedAsHedgingInstrumentsTableTextBlock_34E91E9AF38B0BE2E43D914B64F3F2B8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Schedule of derivative instruments gain loss not designated as hedging instruments.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ScheduleOfDerivativeInstrumentsGainLossNotDesignatedAsHedgingInstrumentsTableTextBlock" xlink:label="loc_asb_ScheduleOfDerivativeInstrumentsGainLossNotDesignatedAsHedgingInstrumentsTableTextBlock_34E91E9AF38B0BE2E43D914B64F3F2B8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ScheduleOfDerivativeInstrumentsGainLossNotDesignatedAsHedgingInstrumentsTableTextBlock_34E91E9AF38B0BE2E43D914B64F3F2B8" xlink:to="lab_asb_ScheduleOfDerivativeInstrumentsGainLossNotDesignatedAsHedgingInstrumentsTableTextBlock_34E91E9AF38B0BE2E43D914B64F3F2B8" xlink:type="arc" />
    <link:label id="lab_us-gaap_USStatesAndPoliticalSubdivisionsMember_8115713C4B503882A2A2AA763A8CA4F2_terseLabel_en-US" xlink:label="lab_us-gaap_USStatesAndPoliticalSubdivisionsMember_8115713C4B503882A2A2AA763A8CA4F2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Obligations of state and political subdivisions (municipal securities)</link:label>
    <link:label id="lab_us-gaap_USStatesAndPoliticalSubdivisionsMember_8115713C4B503882A2A2AA763A8CA4F2_label_en-US" xlink:label="lab_us-gaap_USStatesAndPoliticalSubdivisionsMember_8115713C4B503882A2A2AA763A8CA4F2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">US States and Political Subdivisions Debt Securities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_USStatesAndPoliticalSubdivisionsMember" xlink:label="loc_us-gaap_USStatesAndPoliticalSubdivisionsMember_8115713C4B503882A2A2AA763A8CA4F2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_USStatesAndPoliticalSubdivisionsMember_8115713C4B503882A2A2AA763A8CA4F2" xlink:to="lab_us-gaap_USStatesAndPoliticalSubdivisionsMember_8115713C4B503882A2A2AA763A8CA4F2" xlink:type="arc" />
    <link:label id="lab_asb_LengthoftimeheldtomaturitysecuritiesareincontinuousunrealizedlosspositionaxisAxis_88B42D65ED860A57EAF5AA763A8CB7C0_terseLabel_en-US" xlink:label="lab_asb_LengthoftimeheldtomaturitysecuritiesareincontinuousunrealizedlosspositionaxisAxis_88B42D65ED860A57EAF5AA763A8CB7C0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Length Of Time Held To Maturity Securities Are In Continuous Unrealized Loss Position [Axis]</link:label>
    <link:label id="lab_asb_LengthoftimeheldtomaturitysecuritiesareincontinuousunrealizedlosspositionaxisAxis_88B42D65ED860A57EAF5AA763A8CB7C0_label_en-US" xlink:label="lab_asb_LengthoftimeheldtomaturitysecuritiesareincontinuousunrealizedlosspositionaxisAxis_88B42D65ED860A57EAF5AA763A8CB7C0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Length Of Time Held To Maturity Securities Are In Continuous Unrealized Loss Position [Axis]</link:label>
    <link:label id="lab_asb_LengthoftimeheldtomaturitysecuritiesareincontinuousunrealizedlosspositionaxisAxis_88B42D65ED860A57EAF5AA763A8CB7C0_documentation_en-US" xlink:label="lab_asb_LengthoftimeheldtomaturitysecuritiesareincontinuousunrealizedlosspositionaxisAxis_88B42D65ED860A57EAF5AA763A8CB7C0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="asb-20170331.xsd#asb_LengthoftimeheldtomaturitysecuritiesareincontinuousunrealizedlosspositionaxisAxis" xlink:label="loc_asb_LengthoftimeheldtomaturitysecuritiesareincontinuousunrealizedlosspositionaxisAxis_88B42D65ED860A57EAF5AA763A8CB7C0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LengthoftimeheldtomaturitysecuritiesareincontinuousunrealizedlosspositionaxisAxis_88B42D65ED860A57EAF5AA763A8CB7C0" xlink:to="lab_asb_LengthoftimeheldtomaturitysecuritiesareincontinuousunrealizedlosspositionaxisAxis_88B42D65ED860A57EAF5AA763A8CB7C0" xlink:type="arc" />
    <link:label id="lab_asb_LengthOfTimeHeldToMaturitySecuritiesAreInContinuousUnrealizedLossPositionsDomain_1369A6959CF96A199826AA763A8C7028_terseLabel_en-US" xlink:label="lab_asb_LengthOfTimeHeldToMaturitySecuritiesAreInContinuousUnrealizedLossPositionsDomain_1369A6959CF96A199826AA763A8C7028" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Length of Time Held to Maturity Securities are In Continuous Unrealized Loss Positions [Domain]</link:label>
    <link:label id="lab_asb_LengthOfTimeHeldToMaturitySecuritiesAreInContinuousUnrealizedLossPositionsDomain_1369A6959CF96A199826AA763A8C7028_label_en-US" xlink:label="lab_asb_LengthOfTimeHeldToMaturitySecuritiesAreInContinuousUnrealizedLossPositionsDomain_1369A6959CF96A199826AA763A8C7028" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Length of Time Held to Maturity Securities are In Continuous Unrealized Loss Positions [Domain]</link:label>
    <link:label id="lab_asb_LengthOfTimeHeldToMaturitySecuritiesAreInContinuousUnrealizedLossPositionsDomain_1369A6959CF96A199826AA763A8C7028_documentation_en-US" xlink:label="lab_asb_LengthOfTimeHeldToMaturitySecuritiesAreInContinuousUnrealizedLossPositionsDomain_1369A6959CF96A199826AA763A8C7028" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="asb-20170331.xsd#asb_LengthOfTimeHeldToMaturitySecuritiesAreInContinuousUnrealizedLossPositionsDomain" xlink:label="loc_asb_LengthOfTimeHeldToMaturitySecuritiesAreInContinuousUnrealizedLossPositionsDomain_1369A6959CF96A199826AA763A8C7028" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LengthOfTimeHeldToMaturitySecuritiesAreInContinuousUnrealizedLossPositionsDomain_1369A6959CF96A199826AA763A8C7028" xlink:to="lab_asb_LengthOfTimeHeldToMaturitySecuritiesAreInContinuousUnrealizedLossPositionsDomain_1369A6959CF96A199826AA763A8C7028" xlink:type="arc" />
    <link:label id="lab_asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionslessthanoneyearMember_97EFAF5DD3CA16A244DAAA763A8C7C2D_terseLabel_en-US" xlink:label="lab_asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionslessthanoneyearMember_97EFAF5DD3CA16A244DAAA763A8C7C2D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Held To Maturity Securities In Unrealized Loss Positions Qualitative Disclosure Number Of Positions Less Than One Year [Member]</link:label>
    <link:label id="lab_asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionslessthanoneyearMember_97EFAF5DD3CA16A244DAAA763A8C7C2D_label_en-US" xlink:label="lab_asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionslessthanoneyearMember_97EFAF5DD3CA16A244DAAA763A8C7C2D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held To Maturity Securities In Unrealized Loss Positions Qualitative Disclosure Number Of Positions Less Than One Year [Member]</link:label>
    <link:label id="lab_asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionslessthanoneyearMember_97EFAF5DD3CA16A244DAAA763A8C7C2D_documentation_en-US" xlink:label="lab_asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionslessthanoneyearMember_97EFAF5DD3CA16A244DAAA763A8C7C2D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="asb-20170331.xsd#asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionslessthanoneyearMember" xlink:label="loc_asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionslessthanoneyearMember_97EFAF5DD3CA16A244DAAA763A8C7C2D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionslessthanoneyearMember_97EFAF5DD3CA16A244DAAA763A8C7C2D" xlink:to="lab_asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionslessthanoneyearMember_97EFAF5DD3CA16A244DAAA763A8C7C2D" xlink:type="arc" />
    <link:label id="lab_asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionsgreaterthanorequaltooneyearMember_0C54DA3C8A478136E0FAAA763A8CC956_terseLabel_en-US" xlink:label="lab_asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionsgreaterthanorequaltooneyearMember_0C54DA3C8A478136E0FAAA763A8CC956" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Held To Maturity Securities In Unrealized Loss Positions Qualitative Disclosure Number Of Positions Greater Than Or Equal To One Year [Member]</link:label>
    <link:label id="lab_asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionsgreaterthanorequaltooneyearMember_0C54DA3C8A478136E0FAAA763A8CC956_label_en-US" xlink:label="lab_asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionsgreaterthanorequaltooneyearMember_0C54DA3C8A478136E0FAAA763A8CC956" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held To Maturity Securities In Unrealized Loss Positions Qualitative Disclosure Number Of Positions Greater Than Or Equal To One Year [Member]</link:label>
    <link:label id="lab_asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionsgreaterthanorequaltooneyearMember_0C54DA3C8A478136E0FAAA763A8CC956_documentation_en-US" xlink:label="lab_asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionsgreaterthanorequaltooneyearMember_0C54DA3C8A478136E0FAAA763A8CC956" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="asb-20170331.xsd#asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionsgreaterthanorequaltooneyearMember" xlink:label="loc_asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionsgreaterthanorequaltooneyearMember_0C54DA3C8A478136E0FAAA763A8CC956" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionsgreaterthanorequaltooneyearMember_0C54DA3C8A478136E0FAAA763A8CC956" xlink:to="lab_asb_HeldtomaturitysecuritiesinunrealizedlosspositionsqualitativedisclosurenumberofpositionsgreaterthanorequaltooneyearMember_0C54DA3C8A478136E0FAAA763A8CC956" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAbstract_AD55C51D7AEE4AA4E995AA763A8CC8A4_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAbstract_AD55C51D7AEE4AA4E995AA763A8CC8A4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unrealized losses and fair value of available for sale securities , by investment category and time length</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAbstract_AD55C51D7AEE4AA4E995AA763A8CC8A4_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAbstract_AD55C51D7AEE4AA4E995AA763A8CC8A4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Continuous Unrealized Loss Position [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAbstract" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAbstract_AD55C51D7AEE4AA4E995AA763A8CC8A4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAbstract_AD55C51D7AEE4AA4E995AA763A8CC8A4" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAbstract_AD55C51D7AEE4AA4E995AA763A8CC8A4" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_8EA4559E977770E554C3AA763A8CEB41_negatedLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_8EA4559E977770E554C3AA763A8CEB41" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Unrealized losses on available for sale securities, less than 12 months</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_8EA4559E977770E554C3AA763A8CEB41_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_8EA4559E977770E554C3AA763A8CEB41" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Continuous Unrealized Loss Position, Less than 12 Months, Accumulated Loss</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_8EA4559E977770E554C3AA763A8CEB41" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_8EA4559E977770E554C3AA763A8CEB41" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_8EA4559E977770E554C3AA763A8CEB41" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_185AB11836F384B91211AA763A8CA627_negatedLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_185AB11836F384B91211AA763A8CA627" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Unrealized losses on available for sale securities, 12 months or more</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_185AB11836F384B91211AA763A8CA627_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_185AB11836F384B91211AA763A8CA627" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Continuous Unrealized Loss Position, 12 Months or Longer, Accumulated Loss</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_185AB11836F384B91211AA763A8CA627" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_185AB11836F384B91211AA763A8CA627" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_185AB11836F384B91211AA763A8CA627" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAccumulatedLoss_B4A4E17167FA1494BE71AA763A8C6856_negatedTotalLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAccumulatedLoss_B4A4E17167FA1494BE71AA763A8C6856" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="resource" xml:lang="en-US">Total unrealized losses on available for sale securities</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAccumulatedLoss_B4A4E17167FA1494BE71AA763A8C6856_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAccumulatedLoss_B4A4E17167FA1494BE71AA763A8C6856" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Continuous Unrealized Loss Position, Accumulated Loss</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAccumulatedLoss" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAccumulatedLoss_B4A4E17167FA1494BE71AA763A8C6856" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAccumulatedLoss_B4A4E17167FA1494BE71AA763A8C6856" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionAccumulatedLoss_B4A4E17167FA1494BE71AA763A8C6856" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_DE2D4AA3BD839A36EA2AAA763A8C799B_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_DE2D4AA3BD839A36EA2AAA763A8C799B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair value of unrealized losses on available for sale securities, less than 12 months</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_DE2D4AA3BD839A36EA2AAA763A8C799B_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_DE2D4AA3BD839A36EA2AAA763A8C799B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Continuous Unrealized Loss Position, Less than Twelve Months, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_DE2D4AA3BD839A36EA2AAA763A8C799B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_DE2D4AA3BD839A36EA2AAA763A8C799B" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_DE2D4AA3BD839A36EA2AAA763A8C799B" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_2B492BE631EF6F168B1EAA763A8C0EAB_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_2B492BE631EF6F168B1EAA763A8C0EAB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair value of unrealized losses on available for sale securities, 12 months or more</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_2B492BE631EF6F168B1EAA763A8C0EAB_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_2B492BE631EF6F168B1EAA763A8C0EAB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Continuous Unrealized Loss Position, Twelve Months or Longer, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_2B492BE631EF6F168B1EAA763A8C0EAB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_2B492BE631EF6F168B1EAA763A8C0EAB" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_2B492BE631EF6F168B1EAA763A8C0EAB" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionFairValue_500372EB240AE615E0F8AA763A8C309B_totalLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionFairValue_500372EB240AE615E0F8AA763A8C309B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total fair value of unrealized losses on available for sale securities</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionFairValue_500372EB240AE615E0F8AA763A8C309B_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionFairValue_500372EB240AE615E0F8AA763A8C309B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Continuous Unrealized Loss Position, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionFairValue" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionFairValue_500372EB240AE615E0F8AA763A8C309B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionFairValue_500372EB240AE615E0F8AA763A8C309B" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesContinuousUnrealizedLossPositionFairValue_500372EB240AE615E0F8AA763A8C309B" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionsLessThanOneYear_7D635640D0DF3C16B985AA763A8C4143_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionsLessThanOneYear_7D635640D0DF3C16B985AA763A8C4143" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Number of available for sale securities in a continuous unrealized loss position less than twelve months</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionsLessThanOneYear_7D635640D0DF3C16B985AA763A8C4143_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionsLessThanOneYear_7D635640D0DF3C16B985AA763A8C4143" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale, Securities in Unrealized Loss Positions, Qualitative Disclosure, Number of Positions, Less than One Year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionsLessThanOneYear" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionsLessThanOneYear_7D635640D0DF3C16B985AA763A8C4143" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionsLessThanOneYear_7D635640D0DF3C16B985AA763A8C4143" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionsLessThanOneYear_7D635640D0DF3C16B985AA763A8C4143" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableforsaleSecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionsGreaterThanOrEqualToOneYear_638A7DCE5BBAA013FB7EAA763A8C44A5_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableforsaleSecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionsGreaterThanOrEqualToOneYear_638A7DCE5BBAA013FB7EAA763A8C44A5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Number of available for sale securities in a continuous unrealized loss position for twelve months or more</link:label>
    <link:label id="lab_us-gaap_AvailableforsaleSecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionsGreaterThanOrEqualToOneYear_638A7DCE5BBAA013FB7EAA763A8C44A5_label_en-US" xlink:label="lab_us-gaap_AvailableforsaleSecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionsGreaterThanOrEqualToOneYear_638A7DCE5BBAA013FB7EAA763A8C44A5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale, Securities in Unrealized Loss Positions, Qualitative Disclosure, Number of Positions, Greater than or Equal to One Year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableforsaleSecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionsGreaterThanOrEqualToOneYear" xlink:label="loc_us-gaap_AvailableforsaleSecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionsGreaterThanOrEqualToOneYear_638A7DCE5BBAA013FB7EAA763A8C44A5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableforsaleSecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionsGreaterThanOrEqualToOneYear_638A7DCE5BBAA013FB7EAA763A8C44A5" xlink:to="lab_us-gaap_AvailableforsaleSecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionsGreaterThanOrEqualToOneYear_638A7DCE5BBAA013FB7EAA763A8C44A5" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionAbstract_836792172BE4DAD39DA7AA763A8C583D_terseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionAbstract_836792172BE4DAD39DA7AA763A8C583D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities Continuous Unrealized Loss Position [Abstract]</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionAbstract_836792172BE4DAD39DA7AA763A8C583D_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionAbstract_836792172BE4DAD39DA7AA763A8C583D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Continuous Unrealized Loss Position [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionAbstract" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionAbstract_836792172BE4DAD39DA7AA763A8C583D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionAbstract_836792172BE4DAD39DA7AA763A8C583D" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionAbstract_836792172BE4DAD39DA7AA763A8C583D" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_314BDA9B8B4786172568AA763A8C4CF9_negatedLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_314BDA9B8B4786172568AA763A8C4CF9" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Unrealized losses on held to maturity securities, less than 12 months</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_314BDA9B8B4786172568AA763A8C4CF9_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_314BDA9B8B4786172568AA763A8C4CF9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Continuous Unrealized Loss Position, Less than 12 Months, Accumulated Loss</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_314BDA9B8B4786172568AA763A8C4CF9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_314BDA9B8B4786172568AA763A8C4CF9" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionLessThan12MonthsAccumulatedLoss_314BDA9B8B4786172568AA763A8C4CF9" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_691791351E85322FF0E1AA763A8CBBC6_negatedLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_691791351E85322FF0E1AA763A8CBBC6" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Unrealized losses on held to maturity securities, 12 months or more</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_691791351E85322FF0E1AA763A8CBBC6_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_691791351E85322FF0E1AA763A8CBBC6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Continuous Unrealized Loss Position, 12 Months or Longer, Accumulated Loss</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_691791351E85322FF0E1AA763A8CBBC6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_691791351E85322FF0E1AA763A8CBBC6" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPosition12MonthsOrLongerAccumulatedLoss_691791351E85322FF0E1AA763A8CBBC6" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionAccumulatedLoss_FD1E38DA6940722CEE27AA763A8C1C17_negatedTotalLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionAccumulatedLoss_FD1E38DA6940722CEE27AA763A8C1C17" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="resource" xml:lang="en-US">Total unrealized losses on held to maturity securities</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionAccumulatedLoss_FD1E38DA6940722CEE27AA763A8C1C17_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionAccumulatedLoss_FD1E38DA6940722CEE27AA763A8C1C17" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Continuous Unrealized Loss Position, Accumulated Loss</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionAccumulatedLoss" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionAccumulatedLoss_FD1E38DA6940722CEE27AA763A8C1C17" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionAccumulatedLoss_FD1E38DA6940722CEE27AA763A8C1C17" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionAccumulatedLoss_FD1E38DA6940722CEE27AA763A8C1C17" xlink:type="arc" />
    <link:label id="lab_asb_HeldtomaturitySecuritiesinUnrealizedLossPositionsQualitativeDisclosureNumberofPositions12MonthsorLonger_24E739BB8EAE344E0CC9AA763A8C5702_terseLabel_en-US" xlink:label="lab_asb_HeldtomaturitySecuritiesinUnrealizedLossPositionsQualitativeDisclosureNumberofPositions12MonthsorLonger_24E739BB8EAE344E0CC9AA763A8C5702" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Held-to-maturity, Securities in Unrealized Loss Positions, Qualitative Disclosure, Number of Positions, 12 Months or Longer</link:label>
    <link:label id="lab_asb_HeldtomaturitySecuritiesinUnrealizedLossPositionsQualitativeDisclosureNumberofPositions12MonthsorLonger_24E739BB8EAE344E0CC9AA763A8C5702_label_en-US" xlink:label="lab_asb_HeldtomaturitySecuritiesinUnrealizedLossPositionsQualitativeDisclosureNumberofPositions12MonthsorLonger_24E739BB8EAE344E0CC9AA763A8C5702" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity, Securities in Unrealized Loss Positions, Qualitative Disclosure, Number of Positions, 12 Months or Longer</link:label>
    <link:label id="lab_asb_HeldtomaturitySecuritiesinUnrealizedLossPositionsQualitativeDisclosureNumberofPositions12MonthsorLonger_24E739BB8EAE344E0CC9AA763A8C5702_documentation_en-US" xlink:label="lab_asb_HeldtomaturitySecuritiesinUnrealizedLossPositionsQualitativeDisclosureNumberofPositions12MonthsorLonger_24E739BB8EAE344E0CC9AA763A8C5702" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Held-to-maturity, Securities in Unrealized Loss Positions, Qualitative Disclosure, Number of Positions, 12 Months or Longer</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_HeldtomaturitySecuritiesinUnrealizedLossPositionsQualitativeDisclosureNumberofPositions12MonthsorLonger" xlink:label="loc_asb_HeldtomaturitySecuritiesinUnrealizedLossPositionsQualitativeDisclosureNumberofPositions12MonthsorLonger_24E739BB8EAE344E0CC9AA763A8C5702" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_HeldtomaturitySecuritiesinUnrealizedLossPositionsQualitativeDisclosureNumberofPositions12MonthsorLonger_24E739BB8EAE344E0CC9AA763A8C5702" xlink:to="lab_asb_HeldtomaturitySecuritiesinUnrealizedLossPositionsQualitativeDisclosureNumberofPositions12MonthsorLonger_24E739BB8EAE344E0CC9AA763A8C5702" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_B14D869EE5215346C730AA763A8CA894_verboseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_B14D869EE5215346C730AA763A8CA894" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair value of unrealized losses on held to maturity securities, less than 12 months</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_B14D869EE5215346C730AA763A8CA894_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_B14D869EE5215346C730AA763A8CA894" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Continuous Unrealized Loss Position, Less than Twelve Months, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_B14D869EE5215346C730AA763A8CA894" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_B14D869EE5215346C730AA763A8CA894" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionLessThanTwelveMonthsFairValue_B14D869EE5215346C730AA763A8CA894" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_0FB53C959FE8A7CA7D1EAA763A8C682A_verboseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_0FB53C959FE8A7CA7D1EAA763A8C682A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair value of unrealized losses on held to maturity securities, 12 months or more</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_0FB53C959FE8A7CA7D1EAA763A8C682A_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_0FB53C959FE8A7CA7D1EAA763A8C682A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Continuous Unrealized Loss Position, Twelve Months or Longer, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_0FB53C959FE8A7CA7D1EAA763A8C682A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_0FB53C959FE8A7CA7D1EAA763A8C682A" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionTwelveMonthsOrLongerFairValue_0FB53C959FE8A7CA7D1EAA763A8C682A" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionFairValue_D2344BA01E0F76147B50AA763A8C603B_totalLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionFairValue_D2344BA01E0F76147B50AA763A8C603B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total fair value of unrealized losses on held to maturity securities</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionFairValue_D2344BA01E0F76147B50AA763A8C603B_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionFairValue_D2344BA01E0F76147B50AA763A8C603B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Continuous Unrealized Loss Position, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionFairValue" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionFairValue_D2344BA01E0F76147B50AA763A8C603B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionFairValue_D2344BA01E0F76147B50AA763A8C603B" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesContinuousUnrealizedLossPositionFairValue_D2344BA01E0F76147B50AA763A8C603B" xlink:type="arc" />
    <link:label id="lab_asb_HeldtomaturitySecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionslessthan12Months_AEE13D3AF42DD9CACCEBAA763A8C8C34_terseLabel_en-US" xlink:label="lab_asb_HeldtomaturitySecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionslessthan12Months_AEE13D3AF42DD9CACCEBAA763A8C8C34" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Held-to-maturity, Securities In Unrealized Loss Positions Qualitative Disclosure Number Of Positions, less than 12 Months</link:label>
    <link:label id="lab_asb_HeldtomaturitySecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionslessthan12Months_AEE13D3AF42DD9CACCEBAA763A8C8C34_label_en-US" xlink:label="lab_asb_HeldtomaturitySecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionslessthan12Months_AEE13D3AF42DD9CACCEBAA763A8C8C34" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity, Securities In Unrealized Loss Positions Qualitative Disclosure Number Of Positions, less than 12 Months</link:label>
    <link:label id="lab_asb_HeldtomaturitySecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionslessthan12Months_AEE13D3AF42DD9CACCEBAA763A8C8C34_documentation_en-US" xlink:label="lab_asb_HeldtomaturitySecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionslessthan12Months_AEE13D3AF42DD9CACCEBAA763A8C8C34" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Held To Maturity Securities In Unrealized Loss Positions Qualitative Disclosure Number Of Positions, less than 12 Months</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_HeldtomaturitySecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionslessthan12Months" xlink:label="loc_asb_HeldtomaturitySecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionslessthan12Months_AEE13D3AF42DD9CACCEBAA763A8C8C34" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_HeldtomaturitySecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionslessthan12Months_AEE13D3AF42DD9CACCEBAA763A8C8C34" xlink:to="lab_asb_HeldtomaturitySecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositionslessthan12Months_AEE13D3AF42DD9CACCEBAA763A8C8C34" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositions_3C851BB33C80C96C0C24AA763A8C7E11_verboseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositions_3C851BB33C80C96C0C24AA763A8C7E11" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Number of held to maturity securities in a continuous unrealized loss position</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositions_3C851BB33C80C96C0C24AA763A8C7E11_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositions_3C851BB33C80C96C0C24AA763A8C7E11" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity, Securities in Unrealized Loss Positions, Qualitative Disclosure, Number of Positions</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositions" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositions_3C851BB33C80C96C0C24AA763A8C7E11" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositions_3C851BB33C80C96C0C24AA763A8C7E11" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesInUnrealizedLossPositionsQualitativeDisclosureNumberOfPositions_3C851BB33C80C96C0C24AA763A8C7E11" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentReportingAbstract_2DED302CE3E642689C5EA128A492D40F_label_en-US" xlink:label="lab_us-gaap_SegmentReportingAbstract_2DED302CE3E642689C5EA128A492D40F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingAbstract" xlink:label="loc_us-gaap_SegmentReportingAbstract_2DED302CE3E642689C5EA128A492D40F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentReportingAbstract_2DED302CE3E642689C5EA128A492D40F" xlink:to="lab_us-gaap_SegmentReportingAbstract_2DED302CE3E642689C5EA128A492D40F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_F897B98D81DC6987BBD3A128A4924EC1_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_F897B98D81DC6987BBD3A128A4924EC1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Segment Reporting Information, by Segment [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_F897B98D81DC6987BBD3A128A4924EC1_label_en-US" xlink:label="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_F897B98D81DC6987BBD3A128A4924EC1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Segment Reporting Information, by Segment [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable" xlink:label="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_F897B98D81DC6987BBD3A128A4924EC1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_F897B98D81DC6987BBD3A128A4924EC1" xlink:to="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTable_F897B98D81DC6987BBD3A128A4924EC1" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConsolidationItemsAxis_ABDB5686CF5B398AABDDA128A492B0C7_terseLabel_en-US" xlink:label="lab_us-gaap_ConsolidationItemsAxis_ABDB5686CF5B398AABDDA128A492B0C7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Consolidation Items [Axis]</link:label>
    <link:label id="lab_us-gaap_ConsolidationItemsAxis_ABDB5686CF5B398AABDDA128A492B0C7_label_en-US" xlink:label="lab_us-gaap_ConsolidationItemsAxis_ABDB5686CF5B398AABDDA128A492B0C7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation Items [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConsolidationItemsAxis" xlink:label="loc_us-gaap_ConsolidationItemsAxis_ABDB5686CF5B398AABDDA128A492B0C7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsolidationItemsAxis_ABDB5686CF5B398AABDDA128A492B0C7" xlink:to="lab_us-gaap_ConsolidationItemsAxis_ABDB5686CF5B398AABDDA128A492B0C7" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConsolidationItemsDomain_66C08363D9C205DCB721A128A492F331_terseLabel_en-US" xlink:label="lab_us-gaap_ConsolidationItemsDomain_66C08363D9C205DCB721A128A492F331" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Consolidation Items [Domain]</link:label>
    <link:label id="lab_us-gaap_ConsolidationItemsDomain_66C08363D9C205DCB721A128A492F331_label_en-US" xlink:label="lab_us-gaap_ConsolidationItemsDomain_66C08363D9C205DCB721A128A492F331" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consolidation Items [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConsolidationItemsDomain" xlink:label="loc_us-gaap_ConsolidationItemsDomain_66C08363D9C205DCB721A128A492F331" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsolidationItemsDomain_66C08363D9C205DCB721A128A492F331" xlink:to="lab_us-gaap_ConsolidationItemsDomain_66C08363D9C205DCB721A128A492F331" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingSegmentsMember_B8DE2AFDA304394DBD8DA128A492998C_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingSegmentsMember_B8DE2AFDA304394DBD8DA128A492998C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Operating Segments</link:label>
    <link:label id="lab_us-gaap_OperatingSegmentsMember_B8DE2AFDA304394DBD8DA128A492998C_label_en-US" xlink:label="lab_us-gaap_OperatingSegmentsMember_B8DE2AFDA304394DBD8DA128A492998C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Segments [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OperatingSegmentsMember" xlink:label="loc_us-gaap_OperatingSegmentsMember_B8DE2AFDA304394DBD8DA128A492998C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingSegmentsMember_B8DE2AFDA304394DBD8DA128A492998C" xlink:to="lab_us-gaap_OperatingSegmentsMember_B8DE2AFDA304394DBD8DA128A492998C" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementBusinessSegmentsAxis_F2B88DCF25D2D45B46C0A128A492B5E3_terseLabel_en-US" xlink:label="lab_us-gaap_StatementBusinessSegmentsAxis_F2B88DCF25D2D45B46C0A128A492B5E3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segments [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementBusinessSegmentsAxis_F2B88DCF25D2D45B46C0A128A492B5E3_label_en-US" xlink:label="lab_us-gaap_StatementBusinessSegmentsAxis_F2B88DCF25D2D45B46C0A128A492B5E3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segments [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementBusinessSegmentsAxis" xlink:label="loc_us-gaap_StatementBusinessSegmentsAxis_F2B88DCF25D2D45B46C0A128A492B5E3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementBusinessSegmentsAxis_F2B88DCF25D2D45B46C0A128A492B5E3" xlink:to="lab_us-gaap_StatementBusinessSegmentsAxis_F2B88DCF25D2D45B46C0A128A492B5E3" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentDomain_1F34E27DDE08514E4BE8A128A492AC4D_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentDomain_1F34E27DDE08514E4BE8A128A492AC4D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segments [Domain]</link:label>
    <link:label id="lab_us-gaap_SegmentDomain_1F34E27DDE08514E4BE8A128A492AC4D_label_en-US" xlink:label="lab_us-gaap_SegmentDomain_1F34E27DDE08514E4BE8A128A492AC4D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segments [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentDomain" xlink:label="loc_us-gaap_SegmentDomain_1F34E27DDE08514E4BE8A128A492AC4D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentDomain_1F34E27DDE08514E4BE8A128A492AC4D" xlink:to="lab_us-gaap_SegmentDomain_1F34E27DDE08514E4BE8A128A492AC4D" xlink:type="arc" />
    <link:label id="lab_asb_CorporateandCommercialSpecialtysegmentMember_E9591EB27606611C4019A128A492A530_terseLabel_en-US" xlink:label="lab_asb_CorporateandCommercialSpecialtysegmentMember_E9591EB27606611C4019A128A492A530" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Corporate and Commercial Specialty</link:label>
    <link:label id="lab_asb_CorporateandCommercialSpecialtysegmentMember_E9591EB27606611C4019A128A492A530_label_en-US" xlink:label="lab_asb_CorporateandCommercialSpecialtysegmentMember_E9591EB27606611C4019A128A492A530" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Banking Segment [Member]</link:label>
    <link:label id="lab_asb_CorporateandCommercialSpecialtysegmentMember_E9591EB27606611C4019A128A492A530_documentation_en-US" xlink:label="lab_asb_CorporateandCommercialSpecialtysegmentMember_E9591EB27606611C4019A128A492A530" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Corporate and Commercial Specialty</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CorporateandCommercialSpecialtysegmentMember" xlink:label="loc_asb_CorporateandCommercialSpecialtysegmentMember_E9591EB27606611C4019A128A492A530" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CorporateandCommercialSpecialtysegmentMember_E9591EB27606611C4019A128A492A530" xlink:to="lab_asb_CorporateandCommercialSpecialtysegmentMember_E9591EB27606611C4019A128A492A530" xlink:type="arc" />
    <link:label id="lab_asb_CommunityConsumerandBusinesssegmentMember_C8A2D1904AE398AD22DFA128A492FAD7_terseLabel_en-US" xlink:label="lab_asb_CommunityConsumerandBusinesssegmentMember_C8A2D1904AE398AD22DFA128A492FAD7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Community, Consumer, and Business</link:label>
    <link:label id="lab_asb_CommunityConsumerandBusinesssegmentMember_C8A2D1904AE398AD22DFA128A492FAD7_label_en-US" xlink:label="lab_asb_CommunityConsumerandBusinesssegmentMember_C8A2D1904AE398AD22DFA128A492FAD7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Community, Consumer, and Business [Member]</link:label>
    <link:label id="lab_asb_CommunityConsumerandBusinesssegmentMember_C8A2D1904AE398AD22DFA128A492FAD7_documentation_en-US" xlink:label="lab_asb_CommunityConsumerandBusinesssegmentMember_C8A2D1904AE398AD22DFA128A492FAD7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Community, Consumer, and Business segment</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CommunityConsumerandBusinesssegmentMember" xlink:label="loc_asb_CommunityConsumerandBusinesssegmentMember_C8A2D1904AE398AD22DFA128A492FAD7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommunityConsumerandBusinesssegmentMember_C8A2D1904AE398AD22DFA128A492FAD7" xlink:to="lab_asb_CommunityConsumerandBusinesssegmentMember_C8A2D1904AE398AD22DFA128A492FAD7" xlink:type="arc" />
    <link:label id="lab_asb_RiskManagementandSharedSeriviesSegmentMember_F029E487430C388FC2F4A128A49279BA_terseLabel_en-US" xlink:label="lab_asb_RiskManagementandSharedSeriviesSegmentMember_F029E487430C388FC2F4A128A49279BA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Risk Management and Shared Services</link:label>
    <link:label id="lab_asb_RiskManagementandSharedSeriviesSegmentMember_F029E487430C388FC2F4A128A49279BA_label_en-US" xlink:label="lab_asb_RiskManagementandSharedSeriviesSegmentMember_F029E487430C388FC2F4A128A49279BA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Risk Management and Shared Serivies [Member]</link:label>
    <link:label id="lab_asb_RiskManagementandSharedSeriviesSegmentMember_F029E487430C388FC2F4A128A49279BA_documentation_en-US" xlink:label="lab_asb_RiskManagementandSharedSeriviesSegmentMember_F029E487430C388FC2F4A128A49279BA" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Risk Management and Shared Serivies</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_RiskManagementandSharedSeriviesSegmentMember" xlink:label="loc_asb_RiskManagementandSharedSeriviesSegmentMember_F029E487430C388FC2F4A128A49279BA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_RiskManagementandSharedSeriviesSegmentMember_F029E487430C388FC2F4A128A49279BA" xlink:to="lab_asb_RiskManagementandSharedSeriviesSegmentMember_F029E487430C388FC2F4A128A49279BA" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentReportingInformationLineItems_D0831CB05694EF7B9061A128A4925B52_terseLabel_en-US" xlink:label="lab_us-gaap_SegmentReportingInformationLineItems_D0831CB05694EF7B9061A128A4925B52" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Segment Reporting Information [Line Items]</link:label>
    <link:label id="lab_us-gaap_SegmentReportingInformationLineItems_D0831CB05694EF7B9061A128A4925B52_label_en-US" xlink:label="lab_us-gaap_SegmentReportingInformationLineItems_D0831CB05694EF7B9061A128A4925B52" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting Information [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingInformationLineItems" xlink:label="loc_us-gaap_SegmentReportingInformationLineItems_D0831CB05694EF7B9061A128A4925B52" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentReportingInformationLineItems_D0831CB05694EF7B9061A128A4925B52" xlink:to="lab_us-gaap_SegmentReportingInformationLineItems_D0831CB05694EF7B9061A128A4925B52" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentReportingInformationProfitLossAbstract_1A47786E9FBE97DCD7D5A128A492F8A6_verboseLabel_en-US" xlink:label="lab_us-gaap_SegmentReportingInformationProfitLossAbstract_1A47786E9FBE97DCD7D5A128A492F8A6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Segment Income Statement Data Abstract</link:label>
    <link:label id="lab_us-gaap_SegmentReportingInformationProfitLossAbstract_1A47786E9FBE97DCD7D5A128A492F8A6_label_en-US" xlink:label="lab_us-gaap_SegmentReportingInformationProfitLossAbstract_1A47786E9FBE97DCD7D5A128A492F8A6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting Information, Profit (Loss) [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingInformationProfitLossAbstract" xlink:label="loc_us-gaap_SegmentReportingInformationProfitLossAbstract_1A47786E9FBE97DCD7D5A128A492F8A6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentReportingInformationProfitLossAbstract_1A47786E9FBE97DCD7D5A128A492F8A6" xlink:to="lab_us-gaap_SegmentReportingInformationProfitLossAbstract_1A47786E9FBE97DCD7D5A128A492F8A6" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestIncomeExpenseNet_02884097F5ADE533941FA128A4923021_terseLabel_en-US" xlink:label="lab_us-gaap_InterestIncomeExpenseNet_02884097F5ADE533941FA128A4923021" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net interest income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestIncomeExpenseNet" xlink:label="loc_us-gaap_InterestIncomeExpenseNet_02884097F5ADE533941FA128A4923021" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestIncomeExpenseNet_02884097F5ADE533941FA128A4923021" xlink:to="lab_us-gaap_InterestIncomeExpenseNet_02884097F5ADE533941FA128A4923021" xlink:type="arc" />
    <link:label id="lab_us-gaap_NoninterestIncome_242BE90228D6E76E659CA128A49242D8_verboseLabel_en-US" xlink:label="lab_us-gaap_NoninterestIncome_242BE90228D6E76E659CA128A49242D8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Noninterest income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NoninterestIncome" xlink:label="loc_us-gaap_NoninterestIncome_242BE90228D6E76E659CA128A49242D8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoninterestIncome_242BE90228D6E76E659CA128A49242D8" xlink:to="lab_us-gaap_NoninterestIncome_242BE90228D6E76E659CA128A49242D8" xlink:type="arc" />
    <link:label id="lab_us-gaap_Revenues_D0E3EEA460DD510F4ADFA128A49226F2_totalLabel_en-US" xlink:label="lab_us-gaap_Revenues_D0E3EEA460DD510F4ADFA128A49226F2" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total revenue</link:label>
    <link:label id="lab_us-gaap_Revenues_D0E3EEA460DD510F4ADFA128A49226F2_label_en-US" xlink:label="lab_us-gaap_Revenues_D0E3EEA460DD510F4ADFA128A49226F2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenues</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_D0E3EEA460DD510F4ADFA128A49226F2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Revenues_D0E3EEA460DD510F4ADFA128A49226F2" xlink:to="lab_us-gaap_Revenues_D0E3EEA460DD510F4ADFA128A49226F2" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProvisionForLoanLeaseAndOtherLosses_8CFDB206555B02654EFDA128A4928CE7_verboseLabel_en-US" xlink:label="lab_us-gaap_ProvisionForLoanLeaseAndOtherLosses_8CFDB206555B02654EFDA128A4928CE7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Credit provision</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProvisionForLoanLeaseAndOtherLosses" xlink:label="loc_us-gaap_ProvisionForLoanLeaseAndOtherLosses_8CFDB206555B02654EFDA128A4928CE7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProvisionForLoanLeaseAndOtherLosses_8CFDB206555B02654EFDA128A4928CE7" xlink:to="lab_us-gaap_ProvisionForLoanLeaseAndOtherLosses_8CFDB206555B02654EFDA128A4928CE7" xlink:type="arc" />
    <link:label id="lab_us-gaap_NoninterestExpense_1E592A18EBA728CC7C6EA128A492B71D_verboseLabel_en-US" xlink:label="lab_us-gaap_NoninterestExpense_1E592A18EBA728CC7C6EA128A492B71D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Noninterest expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NoninterestExpense" xlink:label="loc_us-gaap_NoninterestExpense_1E592A18EBA728CC7C6EA128A492B71D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoninterestExpense_1E592A18EBA728CC7C6EA128A492B71D" xlink:to="lab_us-gaap_NoninterestExpense_1E592A18EBA728CC7C6EA128A492B71D" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_3308F90286103030C54EA128A492920B_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_3308F90286103030C54EA128A492920B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income (loss) before income taxes</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments" xlink:label="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_3308F90286103030C54EA128A492920B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_3308F90286103030C54EA128A492920B" xlink:to="lab_us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments_3308F90286103030C54EA128A492920B" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeTaxExpenseBenefit_6C8426706E12DDB412DDA128A4920721_verboseLabel_en-US" xlink:label="lab_us-gaap_IncomeTaxExpenseBenefit_6C8426706E12DDB412DDA128A4920721" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Income tax expense (benefit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeTaxExpenseBenefit" xlink:label="loc_us-gaap_IncomeTaxExpenseBenefit_6C8426706E12DDB412DDA128A4920721" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeTaxExpenseBenefit_6C8426706E12DDB412DDA128A4920721" xlink:to="lab_us-gaap_IncomeTaxExpenseBenefit_6C8426706E12DDB412DDA128A4920721" xlink:type="arc" />
    <link:label id="lab_asb_ReturnOnAverageAllocatedCapital_BD5A824D36DCC37C834FA128A492E3A4_verboseLabel_en-US" xlink:label="lab_asb_ReturnOnAverageAllocatedCapital_BD5A824D36DCC37C834FA128A492E3A4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Return on average allocated capital (ROCET1)</link:label>
    <link:label id="lab_asb_ReturnOnAverageAllocatedCapital_BD5A824D36DCC37C834FA128A492E3A4_label_en-US" xlink:label="lab_asb_ReturnOnAverageAllocatedCapital_BD5A824D36DCC37C834FA128A492E3A4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Return on average allocated capital</link:label>
    <link:label id="lab_asb_ReturnOnAverageAllocatedCapital_BD5A824D36DCC37C834FA128A492E3A4_documentation_en-US" xlink:label="lab_asb_ReturnOnAverageAllocatedCapital_BD5A824D36DCC37C834FA128A492E3A4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Return on average allocated tier 1 common equity</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ReturnOnAverageAllocatedCapital" xlink:label="loc_asb_ReturnOnAverageAllocatedCapital_BD5A824D36DCC37C834FA128A492E3A4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ReturnOnAverageAllocatedCapital_BD5A824D36DCC37C834FA128A492E3A4" xlink:to="lab_asb_ReturnOnAverageAllocatedCapital_BD5A824D36DCC37C834FA128A492E3A4" xlink:type="arc" />
    <link:label id="lab_asb_SegmentBalanceSheetDataAbstract_DE5A65B2A5130845AEE2A128A49227FB_verboseLabel_en-US" xlink:label="lab_asb_SegmentBalanceSheetDataAbstract_DE5A65B2A5130845AEE2A128A49227FB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Segment Balance Sheet Data</link:label>
    <link:label id="lab_asb_SegmentBalanceSheetDataAbstract_DE5A65B2A5130845AEE2A128A49227FB_label_en-US" xlink:label="lab_asb_SegmentBalanceSheetDataAbstract_DE5A65B2A5130845AEE2A128A49227FB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Balance Sheet Data [Abstract]</link:label>
    <link:label id="lab_asb_SegmentBalanceSheetDataAbstract_DE5A65B2A5130845AEE2A128A49227FB_documentation_en-US" xlink:label="lab_asb_SegmentBalanceSheetDataAbstract_DE5A65B2A5130845AEE2A128A49227FB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Segment Reporting Information</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_SegmentBalanceSheetDataAbstract" xlink:label="loc_asb_SegmentBalanceSheetDataAbstract_DE5A65B2A5130845AEE2A128A49227FB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_SegmentBalanceSheetDataAbstract_DE5A65B2A5130845AEE2A128A49227FB" xlink:to="lab_asb_SegmentBalanceSheetDataAbstract_DE5A65B2A5130845AEE2A128A49227FB" xlink:type="arc" />
    <link:label id="lab_asb_AverageEarningAssets_70021356B89FD5B39D05A128A4927713_verboseLabel_en-US" xlink:label="lab_asb_AverageEarningAssets_70021356B89FD5B39D05A128A4927713" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Average earning assets</link:label>
    <link:label id="lab_asb_AverageEarningAssets_70021356B89FD5B39D05A128A4927713_label_en-US" xlink:label="lab_asb_AverageEarningAssets_70021356B89FD5B39D05A128A4927713" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Average earning assets</link:label>
    <link:label id="lab_asb_AverageEarningAssets_70021356B89FD5B39D05A128A4927713_documentation_en-US" xlink:label="lab_asb_AverageEarningAssets_70021356B89FD5B39D05A128A4927713" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Average earning assets</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_AverageEarningAssets" xlink:label="loc_asb_AverageEarningAssets_70021356B89FD5B39D05A128A4927713" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_AverageEarningAssets_70021356B89FD5B39D05A128A4927713" xlink:to="lab_asb_AverageEarningAssets_70021356B89FD5B39D05A128A4927713" xlink:type="arc" />
    <link:label id="lab_asb_AverageLoans_A304ED18EB68D54E22B7A128A492CD04_terseLabel_en-US" xlink:label="lab_asb_AverageLoans_A304ED18EB68D54E22B7A128A492CD04" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Average loans</link:label>
    <link:label id="lab_asb_AverageLoans_A304ED18EB68D54E22B7A128A492CD04_label_en-US" xlink:label="lab_asb_AverageLoans_A304ED18EB68D54E22B7A128A492CD04" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Average Loans</link:label>
    <link:label id="lab_asb_AverageLoans_A304ED18EB68D54E22B7A128A492CD04_documentation_en-US" xlink:label="lab_asb_AverageLoans_A304ED18EB68D54E22B7A128A492CD04" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Average Loans</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_AverageLoans" xlink:label="loc_asb_AverageLoans_A304ED18EB68D54E22B7A128A492CD04" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_AverageLoans_A304ED18EB68D54E22B7A128A492CD04" xlink:to="lab_asb_AverageLoans_A304ED18EB68D54E22B7A128A492CD04" xlink:type="arc" />
    <link:label id="lab_asb_AverageDeposits_4C53E2AF9991B1571287A128A4920B35_verboseLabel_en-US" xlink:label="lab_asb_AverageDeposits_4C53E2AF9991B1571287A128A4920B35" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Average deposits</link:label>
    <link:label id="lab_asb_AverageDeposits_4C53E2AF9991B1571287A128A4920B35_label_en-US" xlink:label="lab_asb_AverageDeposits_4C53E2AF9991B1571287A128A4920B35" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Average deposits</link:label>
    <link:label id="lab_asb_AverageDeposits_4C53E2AF9991B1571287A128A4920B35_documentation_en-US" xlink:label="lab_asb_AverageDeposits_4C53E2AF9991B1571287A128A4920B35" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Average deposits</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_AverageDeposits" xlink:label="loc_asb_AverageDeposits_4C53E2AF9991B1571287A128A4920B35" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_AverageDeposits_4C53E2AF9991B1571287A128A4920B35" xlink:to="lab_asb_AverageDeposits_4C53E2AF9991B1571287A128A4920B35" xlink:type="arc" />
    <link:label id="lab_asb_AverageAllocatedCapital_FA0803ABCACA2505B208A128A492892F_verboseLabel_en-US" xlink:label="lab_asb_AverageAllocatedCapital_FA0803ABCACA2505B208A128A492892F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Average allocated capital (CET1)</link:label>
    <link:label id="lab_asb_AverageAllocatedCapital_FA0803ABCACA2505B208A128A492892F_label_en-US" xlink:label="lab_asb_AverageAllocatedCapital_FA0803ABCACA2505B208A128A492892F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Average allocated capital</link:label>
    <link:label id="lab_asb_AverageAllocatedCapital_FA0803ABCACA2505B208A128A492892F_documentation_en-US" xlink:label="lab_asb_AverageAllocatedCapital_FA0803ABCACA2505B208A128A492892F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Average allocated tier 1 common equity</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_AverageAllocatedCapital" xlink:label="loc_asb_AverageAllocatedCapital_FA0803ABCACA2505B208A128A492892F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_AverageAllocatedCapital_FA0803ABCACA2505B208A128A492892F" xlink:to="lab_asb_AverageAllocatedCapital_FA0803ABCACA2505B208A128A492892F" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfStockholdersEquityAbstract_DF695D69D7536EC3878DA063B435ED72_label_en-US" xlink:label="lab_us-gaap_StatementOfStockholdersEquityAbstract_DF695D69D7536EC3878DA063B435ED72" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Stockholders' Equity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementOfStockholdersEquityAbstract" xlink:label="loc_us-gaap_StatementOfStockholdersEquityAbstract_DF695D69D7536EC3878DA063B435ED72" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfStockholdersEquityAbstract_DF695D69D7536EC3878DA063B435ED72" xlink:to="lab_us-gaap_StatementOfStockholdersEquityAbstract_DF695D69D7536EC3878DA063B435ED72" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementTable_231D9CBEEC13B934A1AEA063B435A3A7_terseLabel_en-US" xlink:label="lab_us-gaap_StatementTable_231D9CBEEC13B934A1AEA063B435A3A7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Statement [Table]</link:label>
    <link:label id="lab_us-gaap_StatementTable_231D9CBEEC13B934A1AEA063B435A3A7_label_en-US" xlink:label="lab_us-gaap_StatementTable_231D9CBEEC13B934A1AEA063B435A3A7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementTable" xlink:label="loc_us-gaap_StatementTable_231D9CBEEC13B934A1AEA063B435A3A7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementTable_231D9CBEEC13B934A1AEA063B435A3A7" xlink:to="lab_us-gaap_StatementTable_231D9CBEEC13B934A1AEA063B435A3A7" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementEquityComponentsAxis_DE6F8ACDADE7DB28889AA063B4358DEA_terseLabel_en-US" xlink:label="lab_us-gaap_StatementEquityComponentsAxis_DE6F8ACDADE7DB28889AA063B4358DEA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Components [Axis]</link:label>
    <link:label id="lab_us-gaap_StatementEquityComponentsAxis_DE6F8ACDADE7DB28889AA063B4358DEA_label_en-US" xlink:label="lab_us-gaap_StatementEquityComponentsAxis_DE6F8ACDADE7DB28889AA063B4358DEA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Components [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementEquityComponentsAxis" xlink:label="loc_us-gaap_StatementEquityComponentsAxis_DE6F8ACDADE7DB28889AA063B4358DEA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementEquityComponentsAxis_DE6F8ACDADE7DB28889AA063B4358DEA" xlink:to="lab_us-gaap_StatementEquityComponentsAxis_DE6F8ACDADE7DB28889AA063B4358DEA" xlink:type="arc" />
    <link:label id="lab_us-gaap_EquityComponentDomain_E00A9EC9E458543C66DAA063B4358513_terseLabel_en-US" xlink:label="lab_us-gaap_EquityComponentDomain_E00A9EC9E458543C66DAA063B4358513" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Component [Domain]</link:label>
    <link:label id="lab_us-gaap_EquityComponentDomain_E00A9EC9E458543C66DAA063B4358513_label_en-US" xlink:label="lab_us-gaap_EquityComponentDomain_E00A9EC9E458543C66DAA063B4358513" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Component [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EquityComponentDomain" xlink:label="loc_us-gaap_EquityComponentDomain_E00A9EC9E458543C66DAA063B4358513" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EquityComponentDomain_E00A9EC9E458543C66DAA063B4358513" xlink:to="lab_us-gaap_EquityComponentDomain_E00A9EC9E458543C66DAA063B4358513" xlink:type="arc" />
    <link:label id="lab_us-gaap_PreferredStockMember_16F5910713B751B3F302A063B4355BC5_terseLabel_en-US" xlink:label="lab_us-gaap_PreferredStockMember_16F5910713B751B3F302A063B4355BC5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Preferred Equity</link:label>
    <link:label id="lab_us-gaap_PreferredStockMember_16F5910713B751B3F302A063B4355BC5_label_en-US" xlink:label="lab_us-gaap_PreferredStockMember_16F5910713B751B3F302A063B4355BC5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Preferred Stock [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PreferredStockMember" xlink:label="loc_us-gaap_PreferredStockMember_16F5910713B751B3F302A063B4355BC5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PreferredStockMember_16F5910713B751B3F302A063B4355BC5" xlink:to="lab_us-gaap_PreferredStockMember_16F5910713B751B3F302A063B4355BC5" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockMember_FF82907F97AF8DF3CAB2A063B4358CEC_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockMember_FF82907F97AF8DF3CAB2A063B4358CEC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common Stock</link:label>
    <link:label id="lab_us-gaap_CommonStockMember_FF82907F97AF8DF3CAB2A063B4358CEC_label_en-US" xlink:label="lab_us-gaap_CommonStockMember_FF82907F97AF8DF3CAB2A063B4358CEC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockMember" xlink:label="loc_us-gaap_CommonStockMember_FF82907F97AF8DF3CAB2A063B4358CEC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockMember_FF82907F97AF8DF3CAB2A063B4358CEC" xlink:to="lab_us-gaap_CommonStockMember_FF82907F97AF8DF3CAB2A063B4358CEC" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdditionalPaidInCapitalMember_B4A019D3EC7219259444A063B435D5D2_terseLabel_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapitalMember_B4A019D3EC7219259444A063B435D5D2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Surplus</link:label>
    <link:label id="lab_us-gaap_AdditionalPaidInCapitalMember_B4A019D3EC7219259444A063B435D5D2_label_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapitalMember_B4A019D3EC7219259444A063B435D5D2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Additional Paid-in Capital [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdditionalPaidInCapitalMember" xlink:label="loc_us-gaap_AdditionalPaidInCapitalMember_B4A019D3EC7219259444A063B435D5D2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdditionalPaidInCapitalMember_B4A019D3EC7219259444A063B435D5D2" xlink:to="lab_us-gaap_AdditionalPaidInCapitalMember_B4A019D3EC7219259444A063B435D5D2" xlink:type="arc" />
    <link:label id="lab_us-gaap_RetainedEarningsMember_B10CF78AB856A200DF9EA063B4359B94_terseLabel_en-US" xlink:label="lab_us-gaap_RetainedEarningsMember_B10CF78AB856A200DF9EA063B4359B94" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Retained Earnings</link:label>
    <link:label id="lab_us-gaap_RetainedEarningsMember_B10CF78AB856A200DF9EA063B4359B94_label_en-US" xlink:label="lab_us-gaap_RetainedEarningsMember_B10CF78AB856A200DF9EA063B4359B94" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Retained Earnings [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RetainedEarningsMember" xlink:label="loc_us-gaap_RetainedEarningsMember_B10CF78AB856A200DF9EA063B4359B94" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RetainedEarningsMember_B10CF78AB856A200DF9EA063B4359B94" xlink:to="lab_us-gaap_RetainedEarningsMember_B10CF78AB856A200DF9EA063B4359B94" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_B0F5A4638306424708C8A063B4352DCD_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_B0F5A4638306424708C8A063B4352DCD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss)</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_B0F5A4638306424708C8A063B4352DCD_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_B0F5A4638306424708C8A063B4352DCD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">AOCI Attributable to Parent [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeMember" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_B0F5A4638306424708C8A063B4352DCD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeMember_B0F5A4638306424708C8A063B4352DCD" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeMember_B0F5A4638306424708C8A063B4352DCD" xlink:type="arc" />
    <link:label id="lab_us-gaap_TreasuryStockMember_3D9CE42F3C1E53B5BB77A063B435A520_terseLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockMember_3D9CE42F3C1E53B5BB77A063B435A520" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Treasury Stock</link:label>
    <link:label id="lab_us-gaap_TreasuryStockMember_3D9CE42F3C1E53B5BB77A063B435A520_label_en-US" xlink:label="lab_us-gaap_TreasuryStockMember_3D9CE42F3C1E53B5BB77A063B435A520" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockMember" xlink:label="loc_us-gaap_TreasuryStockMember_3D9CE42F3C1E53B5BB77A063B435A520" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TreasuryStockMember_3D9CE42F3C1E53B5BB77A063B435A520" xlink:to="lab_us-gaap_TreasuryStockMember_3D9CE42F3C1E53B5BB77A063B435A520" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementLineItems_983E29D634292062F33EA063B43553D1_terseLabel_en-US" xlink:label="lab_us-gaap_StatementLineItems_983E29D634292062F33EA063B43553D1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Statement [Line Items]</link:label>
    <link:label id="lab_us-gaap_StatementLineItems_983E29D634292062F33EA063B43553D1_label_en-US" xlink:label="lab_us-gaap_StatementLineItems_983E29D634292062F33EA063B43553D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementLineItems" xlink:label="loc_us-gaap_StatementLineItems_983E29D634292062F33EA063B43553D1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementLineItems_983E29D634292062F33EA063B43553D1" xlink:to="lab_us-gaap_StatementLineItems_983E29D634292062F33EA063B43553D1" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_88B525B88F505530D865A063B43540A7_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_88B525B88F505530D865A063B43540A7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Stockholders' Equity [Roll Forward]</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_88B525B88F505530D865A063B43540A7_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_88B525B88F505530D865A063B43540A7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Stockholders' Equity [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInStockholdersEquityRollForward" xlink:label="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_88B525B88F505530D865A063B43540A7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_88B525B88F505530D865A063B43540A7" xlink:to="lab_us-gaap_IncreaseDecreaseInStockholdersEquityRollForward_88B525B88F505530D865A063B43540A7" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquity_19A05E249FC083B14698A063B435BAFA_periodStartLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquity_19A05E249FC083B14698A063B435BAFA" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Beginning balance</link:label>
    <link:label id="lab_us-gaap_StockholdersEquity_19A05E249FC083B14698A063B435BAFA_label_en-US" xlink:label="lab_us-gaap_StockholdersEquity_19A05E249FC083B14698A063B435BAFA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity Attributable to Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_19A05E249FC083B14698A063B435BAFA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquity_19A05E249FC083B14698A063B435BAFA" xlink:to="lab_us-gaap_StockholdersEquity_19A05E249FC083B14698A063B435BAFA" xlink:type="arc" />
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_DD7968BBBAC018D1263BA063B435BB99_verboseLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_DD7968BBBAC018D1263BA063B435BB99" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Comprehensive income:</link:label>
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_DD7968BBBAC018D1263BA063B435BB99_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_DD7968BBBAC018D1263BA063B435BB99" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Comprehensive Income (Loss), Net of Tax, Attributable to Parent [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTaxAbstract" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_DD7968BBBAC018D1263BA063B435BB99" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_DD7968BBBAC018D1263BA063B435BB99" xlink:to="lab_us-gaap_ComprehensiveIncomeNetOfTaxAbstract_DD7968BBBAC018D1263BA063B435BB99" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetIncomeLoss_344E7E7FA38AF68A1DFDA063B4353C04_verboseLabel_en-US" xlink:label="lab_us-gaap_NetIncomeLoss_344E7E7FA38AF68A1DFDA063B4353C04" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Net income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetIncomeLoss" xlink:label="loc_us-gaap_NetIncomeLoss_344E7E7FA38AF68A1DFDA063B4353C04" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetIncomeLoss_344E7E7FA38AF68A1DFDA063B4353C04" xlink:to="lab_us-gaap_NetIncomeLoss_344E7E7FA38AF68A1DFDA063B4353C04" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_9E75F6242A8059DA2E29A063B4358361_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_9E75F6242A8059DA2E29A063B4358361" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive income</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_9E75F6242A8059DA2E29A063B4358361_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_9E75F6242A8059DA2E29A063B4358361" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTax_9E75F6242A8059DA2E29A063B4358361" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTax_9E75F6242A8059DA2E29A063B4358361" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_9E75F6242A8059DA2E29A063B4358361" xlink:type="arc" />
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTax_8EEC927F084C87EA223BA063B4351DEC_totalLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTax_8EEC927F084C87EA223BA063B4351DEC" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Comprehensive income</link:label>
    <link:label id="lab_us-gaap_ComprehensiveIncomeNetOfTax_8EEC927F084C87EA223BA063B4351DEC_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNetOfTax_8EEC927F084C87EA223BA063B4351DEC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Comprehensive Income (Loss), Net of Tax, Attributable to Parent</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ComprehensiveIncomeNetOfTax" xlink:label="loc_us-gaap_ComprehensiveIncomeNetOfTax_8EEC927F084C87EA223BA063B4351DEC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComprehensiveIncomeNetOfTax_8EEC927F084C87EA223BA063B4351DEC" xlink:to="lab_us-gaap_ComprehensiveIncomeNetOfTax_8EEC927F084C87EA223BA063B4351DEC" xlink:type="arc" />
    <link:label id="lab_asb_CommonStockIssuedAbstract_D08C754A381AEEF417BBA063B4353612_verboseLabel_en-US" xlink:label="lab_asb_CommonStockIssuedAbstract_D08C754A381AEEF417BBA063B4353612" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Common stock issued:</link:label>
    <link:label id="lab_asb_CommonStockIssuedAbstract_D08C754A381AEEF417BBA063B4353612_label_en-US" xlink:label="lab_asb_CommonStockIssuedAbstract_D08C754A381AEEF417BBA063B4353612" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock Issued [Abstract]</link:label>
    <link:label id="lab_asb_CommonStockIssuedAbstract_D08C754A381AEEF417BBA063B4353612_documentation_en-US" xlink:label="lab_asb_CommonStockIssuedAbstract_D08C754A381AEEF417BBA063B4353612" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Common stock issued.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CommonStockIssuedAbstract" xlink:label="loc_asb_CommonStockIssuedAbstract_D08C754A381AEEF417BBA063B4353612" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommonStockIssuedAbstract_D08C754A381AEEF417BBA063B4353612" xlink:to="lab_asb_CommonStockIssuedAbstract_D08C754A381AEEF417BBA063B4353612" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation_E92121FCA4D9D89C750FA063B4352E33_terseLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation_E92121FCA4D9D89C750FA063B4352E33" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock-based compensation plans, net</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation_E92121FCA4D9D89C750FA063B4352E33_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation_E92121FCA4D9D89C750FA063B4352E33" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Issued During Period, Value, Share-based Compensation, Net of Forfeitures</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation" xlink:label="loc_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation_E92121FCA4D9D89C750FA063B4352E33" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation_E92121FCA4D9D89C750FA063B4352E33" xlink:to="lab_us-gaap_StockIssuedDuringPeriodValueShareBasedCompensation_E92121FCA4D9D89C750FA063B4352E33" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockRepurchasedAndRetiredDuringPeriodValue_2C751C64E94FB1FBD4E0A063B4355C0F_negatedLabel_en-US" xlink:label="lab_us-gaap_StockRepurchasedAndRetiredDuringPeriodValue_2C751C64E94FB1FBD4E0A063B4355C0F" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchase of common stock returned to authorized but unissued</link:label>
    <link:label id="lab_us-gaap_StockRepurchasedAndRetiredDuringPeriodValue_2C751C64E94FB1FBD4E0A063B4355C0F_label_en-US" xlink:label="lab_us-gaap_StockRepurchasedAndRetiredDuringPeriodValue_2C751C64E94FB1FBD4E0A063B4355C0F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Repurchased and Retired During Period, Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockRepurchasedAndRetiredDuringPeriodValue" xlink:label="loc_us-gaap_StockRepurchasedAndRetiredDuringPeriodValue_2C751C64E94FB1FBD4E0A063B4355C0F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockRepurchasedAndRetiredDuringPeriodValue_2C751C64E94FB1FBD4E0A063B4355C0F" xlink:to="lab_us-gaap_StockRepurchasedAndRetiredDuringPeriodValue_2C751C64E94FB1FBD4E0A063B4355C0F" xlink:type="arc" />
    <link:label id="lab_us-gaap_TreasuryStockValueAcquiredCostMethod_FB0578F85A7E2152E673A063B435C003_negatedLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockValueAcquiredCostMethod_FB0578F85A7E2152E673A063B435C003" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Purchase of treasury stock</link:label>
    <link:label id="lab_us-gaap_TreasuryStockValueAcquiredCostMethod_FB0578F85A7E2152E673A063B435C003_label_en-US" xlink:label="lab_us-gaap_TreasuryStockValueAcquiredCostMethod_FB0578F85A7E2152E673A063B435C003" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock, Value, Acquired, Cost Method</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockValueAcquiredCostMethod" xlink:label="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_FB0578F85A7E2152E673A063B435C003" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TreasuryStockValueAcquiredCostMethod_FB0578F85A7E2152E673A063B435C003" xlink:to="lab_us-gaap_TreasuryStockValueAcquiredCostMethod_FB0578F85A7E2152E673A063B435C003" xlink:type="arc" />
    <link:label id="lab_us-gaap_DividendsAbstract_57B687BC0D2FD3A10852A063B435C75F_verboseLabel_en-US" xlink:label="lab_us-gaap_DividendsAbstract_57B687BC0D2FD3A10852A063B435C75F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Cash dividends:</link:label>
    <link:label id="lab_us-gaap_DividendsAbstract_57B687BC0D2FD3A10852A063B435C75F_label_en-US" xlink:label="lab_us-gaap_DividendsAbstract_57B687BC0D2FD3A10852A063B435C75F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dividends [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DividendsAbstract" xlink:label="loc_us-gaap_DividendsAbstract_57B687BC0D2FD3A10852A063B435C75F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DividendsAbstract_57B687BC0D2FD3A10852A063B435C75F" xlink:to="lab_us-gaap_DividendsAbstract_57B687BC0D2FD3A10852A063B435C75F" xlink:type="arc" />
    <link:label id="lab_us-gaap_DividendsCommonStockCash_31EDB41B91693FB12165A063B435ECB9_negatedLabel_en-US" xlink:label="lab_us-gaap_DividendsCommonStockCash_31EDB41B91693FB12165A063B435ECB9" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Common stock dividends ($0.11 per share in 2016 and $0.12 per share in 2017)</link:label>
    <link:label id="lab_us-gaap_DividendsCommonStockCash_31EDB41B91693FB12165A063B435ECB9_label_en-US" xlink:label="lab_us-gaap_DividendsCommonStockCash_31EDB41B91693FB12165A063B435ECB9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dividends, Common Stock, Cash</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DividendsCommonStockCash" xlink:label="loc_us-gaap_DividendsCommonStockCash_31EDB41B91693FB12165A063B435ECB9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DividendsCommonStockCash_31EDB41B91693FB12165A063B435ECB9" xlink:to="lab_us-gaap_DividendsCommonStockCash_31EDB41B91693FB12165A063B435ECB9" xlink:type="arc" />
    <link:label id="lab_us-gaap_DividendsPreferredStockCash_6585EF77B963B45CD3E1A063B43535D7_negatedLabel_en-US" xlink:label="lab_us-gaap_DividendsPreferredStockCash_6585EF77B963B45CD3E1A063B43535D7" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Preferred stock dividends</link:label>
    <link:label id="lab_us-gaap_DividendsPreferredStockCash_6585EF77B963B45CD3E1A063B43535D7_label_en-US" xlink:label="lab_us-gaap_DividendsPreferredStockCash_6585EF77B963B45CD3E1A063B43535D7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dividends, Preferred Stock, Cash</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DividendsPreferredStockCash" xlink:label="loc_us-gaap_DividendsPreferredStockCash_6585EF77B963B45CD3E1A063B43535D7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DividendsPreferredStockCash_6585EF77B963B45CD3E1A063B43535D7" xlink:to="lab_us-gaap_DividendsPreferredStockCash_6585EF77B963B45CD3E1A063B43535D7" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockRepurchasedDuringPeriodValue_20B06EE5E9BE6F923AFCA063B43582E6_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_StockRepurchasedDuringPeriodValue_20B06EE5E9BE6F923AFCA063B43582E6" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Purchase of preferred stock</link:label>
    <link:label id="lab_us-gaap_StockRepurchasedDuringPeriodValue_20B06EE5E9BE6F923AFCA063B43582E6_label_en-US" xlink:label="lab_us-gaap_StockRepurchasedDuringPeriodValue_20B06EE5E9BE6F923AFCA063B43582E6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Repurchased During Period, Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockRepurchasedDuringPeriodValue" xlink:label="loc_us-gaap_StockRepurchasedDuringPeriodValue_20B06EE5E9BE6F923AFCA063B43582E6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockRepurchasedDuringPeriodValue_20B06EE5E9BE6F923AFCA063B43582E6" xlink:to="lab_us-gaap_StockRepurchasedDuringPeriodValue_20B06EE5E9BE6F923AFCA063B43582E6" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_755910C77B2927AE1B84A063B43518BC_verboseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_755910C77B2927AE1B84A063B43518BC" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Stock-based compensation expense, net</link:label>
    <link:label id="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_755910C77B2927AE1B84A063B43518BC_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_755910C77B2927AE1B84A063B43518BC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments to Additional Paid in Capital, Share-based Compensation, Requisite Service Period Recognition</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue" xlink:label="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_755910C77B2927AE1B84A063B43518BC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_755910C77B2927AE1B84A063B43518BC" xlink:to="lab_us-gaap_AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue_755910C77B2927AE1B84A063B43518BC" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentToAdditionalPaidInCapitalIncomeTaxEffectFromShareBasedCompensationNet_91A2E2066AC4EC3A7101A063B4357453_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentToAdditionalPaidInCapitalIncomeTaxEffectFromShareBasedCompensationNet_91A2E2066AC4EC3A7101A063B4357453" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Tax impact of stock-based compensation</link:label>
    <link:label id="lab_us-gaap_AdjustmentToAdditionalPaidInCapitalIncomeTaxEffectFromShareBasedCompensationNet_91A2E2066AC4EC3A7101A063B4357453_label_en-US" xlink:label="lab_us-gaap_AdjustmentToAdditionalPaidInCapitalIncomeTaxEffectFromShareBasedCompensationNet_91A2E2066AC4EC3A7101A063B4357453" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustment to Additional Paid in Capital, Income Tax Effect from Share-based Compensation, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentToAdditionalPaidInCapitalIncomeTaxEffectFromShareBasedCompensationNet" xlink:label="loc_us-gaap_AdjustmentToAdditionalPaidInCapitalIncomeTaxEffectFromShareBasedCompensationNet_91A2E2066AC4EC3A7101A063B4357453" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentToAdditionalPaidInCapitalIncomeTaxEffectFromShareBasedCompensationNet_91A2E2066AC4EC3A7101A063B4357453" xlink:to="lab_us-gaap_AdjustmentToAdditionalPaidInCapitalIncomeTaxEffectFromShareBasedCompensationNet_91A2E2066AC4EC3A7101A063B4357453" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityOther_FE628A0B5C848D7DE716A08975867580_terseLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityOther_FE628A0B5C848D7DE716A08975867580" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other</link:label>
    <link:label id="lab_us-gaap_StockholdersEquityOther_FE628A0B5C848D7DE716A08975867580_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityOther_FE628A0B5C848D7DE716A08975867580" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity, Other</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockholdersEquityOther" xlink:label="loc_us-gaap_StockholdersEquityOther_FE628A0B5C848D7DE716A08975867580" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityOther_FE628A0B5C848D7DE716A08975867580" xlink:to="lab_us-gaap_StockholdersEquityOther_FE628A0B5C848D7DE716A08975867580" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquity_FD5C8F622CD5479D726AA063B4353033_periodEndLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquity_FD5C8F622CD5479D726AA063B4353033" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Ending balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_FD5C8F622CD5479D726AA063B4353033" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquity_FD5C8F622CD5479D726AA063B4353033" xlink:to="lab_us-gaap_StockholdersEquity_FD5C8F622CD5479D726AA063B4353033" xlink:type="arc" />
    <link:label id="lab_asb_RestructuredLoansSubsequentDefaultTable_797BCDC52D2CD4B1194C92095051D099_terseLabel_en-US" xlink:label="lab_asb_RestructuredLoansSubsequentDefaultTable_797BCDC52D2CD4B1194C92095051D099" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restructured Loans Subsequent Default [Table]</link:label>
    <link:label id="lab_asb_RestructuredLoansSubsequentDefaultTable_797BCDC52D2CD4B1194C92095051D099_label_en-US" xlink:label="lab_asb_RestructuredLoansSubsequentDefaultTable_797BCDC52D2CD4B1194C92095051D099" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restructured Loans Subsequent Default [Table]</link:label>
    <link:label id="lab_asb_RestructuredLoansSubsequentDefaultTable_797BCDC52D2CD4B1194C92095051D099_documentation_en-US" xlink:label="lab_asb_RestructuredLoansSubsequentDefaultTable_797BCDC52D2CD4B1194C92095051D099" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Table showing troubled debt restructuring subsequent defaults by loan type</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_RestructuredLoansSubsequentDefaultTable" xlink:label="loc_asb_RestructuredLoansSubsequentDefaultTable_797BCDC52D2CD4B1194C92095051D099" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_RestructuredLoansSubsequentDefaultTable_797BCDC52D2CD4B1194C92095051D099" xlink:to="lab_asb_RestructuredLoansSubsequentDefaultTable_797BCDC52D2CD4B1194C92095051D099" xlink:type="arc" />
    <link:label id="lab_us-gaap_ClassOfFinancingReceivableTypeOfBorrowerAxis_F2D9D5DEC44E1D9ADFB1920950513BCF_terseLabel_en-US" xlink:label="lab_us-gaap_ClassOfFinancingReceivableTypeOfBorrowerAxis_F2D9D5DEC44E1D9ADFB1920950513BCF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financing Receivable, Troubled Debt Restructuring [Axis]</link:label>
    <link:label id="lab_us-gaap_ClassOfFinancingReceivableTypeOfBorrowerAxis_F2D9D5DEC44E1D9ADFB1920950513BCF_label_en-US" xlink:label="lab_us-gaap_ClassOfFinancingReceivableTypeOfBorrowerAxis_F2D9D5DEC44E1D9ADFB1920950513BCF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Class of Financing Receivable, Type of Borrower [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ClassOfFinancingReceivableTypeOfBorrowerAxis" xlink:label="loc_us-gaap_ClassOfFinancingReceivableTypeOfBorrowerAxis_F2D9D5DEC44E1D9ADFB1920950513BCF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ClassOfFinancingReceivableTypeOfBorrowerAxis_F2D9D5DEC44E1D9ADFB1920950513BCF" xlink:to="lab_us-gaap_ClassOfFinancingReceivableTypeOfBorrowerAxis_F2D9D5DEC44E1D9ADFB1920950513BCF" xlink:type="arc" />
    <link:label id="lab_us-gaap_ClassOfFinancingReceivableTypeOfBorrowerDomain_B4C3860C87595FD9533192095051682D_terseLabel_en-US" xlink:label="lab_us-gaap_ClassOfFinancingReceivableTypeOfBorrowerDomain_B4C3860C87595FD9533192095051682D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financing Receivable, Troubled Debt Restructuring [Domain]</link:label>
    <link:label id="lab_us-gaap_ClassOfFinancingReceivableTypeOfBorrowerDomain_B4C3860C87595FD9533192095051682D_label_en-US" xlink:label="lab_us-gaap_ClassOfFinancingReceivableTypeOfBorrowerDomain_B4C3860C87595FD9533192095051682D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Class of Financing Receivable, Type of Borrower [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ClassOfFinancingReceivableTypeOfBorrowerDomain" xlink:label="loc_us-gaap_ClassOfFinancingReceivableTypeOfBorrowerDomain_B4C3860C87595FD9533192095051682D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ClassOfFinancingReceivableTypeOfBorrowerDomain_B4C3860C87595FD9533192095051682D" xlink:to="lab_us-gaap_ClassOfFinancingReceivableTypeOfBorrowerDomain_B4C3860C87595FD9533192095051682D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConstructionLoansMember_81C99D3172191C67BF21922A439D790B_terseLabel_en-US" xlink:label="lab_us-gaap_ConstructionLoansMember_81C99D3172191C67BF21922A439D790B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Real estate construction</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConstructionLoansMember" xlink:label="loc_us-gaap_ConstructionLoansMember_81C99D3172191C67BF21922A439D790B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConstructionLoansMember_81C99D3172191C67BF21922A439D790B" xlink:to="lab_us-gaap_ConstructionLoansMember_81C99D3172191C67BF21922A439D790B" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableModificationsSubsequentDefaultNumberOfContracts1_BA2757642F5FB46268059209505125A6_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableModificationsSubsequentDefaultNumberOfContracts1_BA2757642F5FB46268059209505125A6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Number of Loans</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableModificationsSubsequentDefaultNumberOfContracts1_BA2757642F5FB46268059209505125A6_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableModificationsSubsequentDefaultNumberOfContracts1_BA2757642F5FB46268059209505125A6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Modifications, Subsequent Default, Number of Contracts</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableModificationsSubsequentDefaultNumberOfContracts1" xlink:label="loc_us-gaap_FinancingReceivableModificationsSubsequentDefaultNumberOfContracts1_BA2757642F5FB46268059209505125A6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableModificationsSubsequentDefaultNumberOfContracts1_BA2757642F5FB46268059209505125A6" xlink:to="lab_us-gaap_FinancingReceivableModificationsSubsequentDefaultNumberOfContracts1_BA2757642F5FB46268059209505125A6" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableModificationsSubsequentDefaultRecordedInvestment1_EDF23B2B7C758E8E7B5C920950514152_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableModificationsSubsequentDefaultRecordedInvestment1_EDF23B2B7C758E8E7B5C920950514152" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Recorded Investment</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableModificationsSubsequentDefaultRecordedInvestment1_EDF23B2B7C758E8E7B5C920950514152_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableModificationsSubsequentDefaultRecordedInvestment1_EDF23B2B7C758E8E7B5C920950514152" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Modifications, Subsequent Default, Recorded Investment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableModificationsSubsequentDefaultRecordedInvestment1" xlink:label="loc_us-gaap_FinancingReceivableModificationsSubsequentDefaultRecordedInvestment1_EDF23B2B7C758E8E7B5C920950514152" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableModificationsSubsequentDefaultRecordedInvestment1_EDF23B2B7C758E8E7B5C920950514152" xlink:to="lab_us-gaap_FinancingReceivableModificationsSubsequentDefaultRecordedInvestment1_EDF23B2B7C758E8E7B5C920950514152" xlink:type="arc" />
    <link:label id="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_5D7544707282ED3119EE24DA988B5DC0_terseLabel_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_5D7544707282ED3119EE24DA988B5DC0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss)</link:label>
    <link:label id="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_5D7544707282ED3119EE24DA988B5DC0_label_en-US" xlink:label="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_5D7544707282ED3119EE24DA988B5DC0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Comprehensive Income (Loss) Note [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ComprehensiveIncomeNoteTextBlock" xlink:label="loc_us-gaap_ComprehensiveIncomeNoteTextBlock_5D7544707282ED3119EE24DA988B5DC0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ComprehensiveIncomeNoteTextBlock_5D7544707282ED3119EE24DA988B5DC0" xlink:to="lab_us-gaap_ComprehensiveIncomeNoteTextBlock_5D7544707282ED3119EE24DA988B5DC0" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_CCE85D54476024EF7DE3A1CF137B6A7B_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_CCE85D54476024EF7DE3A1CF137B6A7B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Finite-Lived Intangible Assets [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_CCE85D54476024EF7DE3A1CF137B6A7B_label_en-US" xlink:label="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_CCE85D54476024EF7DE3A1CF137B6A7B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Finite-Lived Intangible Assets [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable" xlink:label="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_CCE85D54476024EF7DE3A1CF137B6A7B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_CCE85D54476024EF7DE3A1CF137B6A7B" xlink:to="lab_us-gaap_ScheduleOfFiniteLivedIntangibleAssetsTable_CCE85D54476024EF7DE3A1CF137B6A7B" xlink:type="arc" />
    <link:label id="lab_us-gaap_CoreDepositsMember_31479A131A4AA72592D4A1CF137B04AC_terseLabel_en-US" xlink:label="lab_us-gaap_CoreDepositsMember_31479A131A4AA72592D4A1CF137B04AC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Core Deposit Intangibles</link:label>
    <link:label id="lab_us-gaap_CoreDepositsMember_31479A131A4AA72592D4A1CF137B04AC_label_en-US" xlink:label="lab_us-gaap_CoreDepositsMember_31479A131A4AA72592D4A1CF137B04AC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Core Deposits [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CoreDepositsMember" xlink:label="loc_us-gaap_CoreDepositsMember_31479A131A4AA72592D4A1CF137B04AC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CoreDepositsMember_31479A131A4AA72592D4A1CF137B04AC" xlink:to="lab_us-gaap_CoreDepositsMember_31479A131A4AA72592D4A1CF137B04AC" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherIntangibleAssetsMember_C870139E0729DE226ACAA1CF137BF559_terseLabel_en-US" xlink:label="lab_us-gaap_OtherIntangibleAssetsMember_C870139E0729DE226ACAA1CF137BF559" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other Intangible Assets</link:label>
    <link:label id="lab_us-gaap_OtherIntangibleAssetsMember_C870139E0729DE226ACAA1CF137BF559_label_en-US" xlink:label="lab_us-gaap_OtherIntangibleAssetsMember_C870139E0729DE226ACAA1CF137BF559" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Intangible Assets [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherIntangibleAssetsMember" xlink:label="loc_us-gaap_OtherIntangibleAssetsMember_C870139E0729DE226ACAA1CF137BF559" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherIntangibleAssetsMember_C870139E0729DE226ACAA1CF137BF559" xlink:to="lab_us-gaap_OtherIntangibleAssetsMember_C870139E0729DE226ACAA1CF137BF559" xlink:type="arc" />
    <link:label id="lab_asb_MortgageServiceRightsMember_293120E31B80CA19FFD8A1CF137BF9BB_terseLabel_en-US" xlink:label="lab_asb_MortgageServiceRightsMember_293120E31B80CA19FFD8A1CF137BF9BB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Mortgage Servicing Rights</link:label>
    <link:label id="lab_asb_MortgageServiceRightsMember_293120E31B80CA19FFD8A1CF137BF9BB_label_en-US" xlink:label="lab_asb_MortgageServiceRightsMember_293120E31B80CA19FFD8A1CF137BF9BB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mortgage Service Rights [Member]</link:label>
    <link:label id="lab_asb_MortgageServiceRightsMember_293120E31B80CA19FFD8A1CF137BF9BB_documentation_en-US" xlink:label="lab_asb_MortgageServiceRightsMember_293120E31B80CA19FFD8A1CF137BF9BB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Mortgage service rights.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_MortgageServiceRightsMember" xlink:label="loc_asb_MortgageServiceRightsMember_293120E31B80CA19FFD8A1CF137BF9BB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_MortgageServiceRightsMember_293120E31B80CA19FFD8A1CF137BF9BB" xlink:to="lab_asb_MortgageServiceRightsMember_293120E31B80CA19FFD8A1CF137BF9BB" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_E4F82386C31B318BDE7FA1CF137B27FE_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_E4F82386C31B318BDE7FA1CF137B27FE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets [Line Items]</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_E4F82386C31B318BDE7FA1CF137B27FE_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_E4F82386C31B318BDE7FA1CF137B27FE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsLineItems" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_E4F82386C31B318BDE7FA1CF137B27FE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsLineItems_E4F82386C31B318BDE7FA1CF137B27FE" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsLineItems_E4F82386C31B318BDE7FA1CF137B27FE" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_80279E8BA3EAD62F8538A1CF137B479A_verboseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_80279E8BA3EAD62F8538A1CF137B479A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Estimated future amortization expense</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_80279E8BA3EAD62F8538A1CF137B479A_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_80279E8BA3EAD62F8538A1CF137B479A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Net, Amortization Expense, Fiscal Year Maturity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_80279E8BA3EAD62F8538A1CF137B479A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_80279E8BA3EAD62F8538A1CF137B479A" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsFutureAmortizationExpenseAbstract_80279E8BA3EAD62F8538A1CF137B479A" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRemainderOfFiscalYear_4840EC75D538B2FBE0C0A1CF137B3008_terseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRemainderOfFiscalYear_4840EC75D538B2FBE0C0A1CF137B3008" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Nine months ending December 31, 2017</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRemainderOfFiscalYear_4840EC75D538B2FBE0C0A1CF137B3008_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRemainderOfFiscalYear_4840EC75D538B2FBE0C0A1CF137B3008" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Remainder of Fiscal Year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRemainderOfFiscalYear" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRemainderOfFiscalYear_4840EC75D538B2FBE0C0A1CF137B3008" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRemainderOfFiscalYear_4840EC75D538B2FBE0C0A1CF137B3008" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseRemainderOfFiscalYear_4840EC75D538B2FBE0C0A1CF137B3008" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_48DDF0D893E4BECCE6FAA1CF137BCB55_verboseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_48DDF0D893E4BECCE6FAA1CF137BCB55" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Year ending December 31, 2018</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_48DDF0D893E4BECCE6FAA1CF137BCB55_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_48DDF0D893E4BECCE6FAA1CF137BCB55" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Next Twelve Months</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_48DDF0D893E4BECCE6FAA1CF137BCB55" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_48DDF0D893E4BECCE6FAA1CF137BCB55" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseNextTwelveMonths_48DDF0D893E4BECCE6FAA1CF137BCB55" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_EEC5771C4B1CE17785FDA1CF137BCB26_verboseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_EEC5771C4B1CE17785FDA1CF137BCB26" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Year ending December 31, 2019</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_EEC5771C4B1CE17785FDA1CF137BCB26_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_EEC5771C4B1CE17785FDA1CF137BCB26" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Year Two</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_EEC5771C4B1CE17785FDA1CF137BCB26" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_EEC5771C4B1CE17785FDA1CF137BCB26" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearTwo_EEC5771C4B1CE17785FDA1CF137BCB26" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_29F115239D1641B9DBE0A1CF137B104A_verboseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_29F115239D1641B9DBE0A1CF137B104A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Year ending December 31, 2020</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_29F115239D1641B9DBE0A1CF137B104A_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_29F115239D1641B9DBE0A1CF137B104A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Year Three</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_29F115239D1641B9DBE0A1CF137B104A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_29F115239D1641B9DBE0A1CF137B104A" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearThree_29F115239D1641B9DBE0A1CF137B104A" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_E0C2DFB25F08C06C16A1A1CF137B03E4_verboseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_E0C2DFB25F08C06C16A1A1CF137B03E4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Year ending December 31, 2021</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_E0C2DFB25F08C06C16A1A1CF137B03E4_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_E0C2DFB25F08C06C16A1A1CF137B03E4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Year Four</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_E0C2DFB25F08C06C16A1A1CF137B03E4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_E0C2DFB25F08C06C16A1A1CF137B03E4" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFour_E0C2DFB25F08C06C16A1A1CF137B03E4" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_5DBB1A77EA6D281AF4CCA1CF137B0360_verboseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_5DBB1A77EA6D281AF4CCA1CF137B0360" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Year ending December 31, 2022</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_5DBB1A77EA6D281AF4CCA1CF137B0360_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_5DBB1A77EA6D281AF4CCA1CF137B0360" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, Year Five</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_5DBB1A77EA6D281AF4CCA1CF137B0360" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_5DBB1A77EA6D281AF4CCA1CF137B0360" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseYearFive_5DBB1A77EA6D281AF4CCA1CF137B0360" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_117C2C06BFBAFA06A300A1CF137B2547_verboseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_117C2C06BFBAFA06A300A1CF137B2547" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Beyond 2022</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_117C2C06BFBAFA06A300A1CF137B2547_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_117C2C06BFBAFA06A300A1CF137B2547" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Amortization Expense, after Year Five</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_117C2C06BFBAFA06A300A1CF137B2547" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_117C2C06BFBAFA06A300A1CF137B2547" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAmortizationExpenseAfterYearFive_117C2C06BFBAFA06A300A1CF137B2547" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_3BB98B10DA28CE539F8CA1CF137B6E3C_totalLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_3BB98B10DA28CE539F8CA1CF137B6E3C" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total Estimated Amortization Expense</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNet_3BB98B10DA28CE539F8CA1CF137B6E3C_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNet_3BB98B10DA28CE539F8CA1CF137B6E3C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNet" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNet_3BB98B10DA28CE539F8CA1CF137B6E3C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsNet_3BB98B10DA28CE539F8CA1CF137B6E3C" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsNet_3BB98B10DA28CE539F8CA1CF137B6E3C" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_02D02A9AC69993852AF324DA996E8882_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_02D02A9AC69993852AF324DA996E8882" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Assets and Liabilities Measured on Recurring Basis at Fair Value</link:label>
    <link:label id="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_02D02A9AC69993852AF324DA996E8882_label_en-US" xlink:label="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_02D02A9AC69993852AF324DA996E8882" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Fair Value, Assets and Liabilities Measured on Recurring Basis [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_02D02A9AC69993852AF324DA996E8882" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_02D02A9AC69993852AF324DA996E8882" xlink:to="lab_us-gaap_ScheduleOfFairValueAssetsAndLiabilitiesMeasuredOnRecurringBasisTableTextBlock_02D02A9AC69993852AF324DA996E8882" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_F00B3645A4DB8412828724DA996E5393_verboseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_F00B3645A4DB8412828724DA996E5393" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Assets and Liabilities Measured at Fair Value Using Significant Unobservable Inputs (Level 3)</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_F00B3645A4DB8412828724DA996E5393_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_F00B3645A4DB8412828724DA996E5393" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Assets Measured on Recurring Basis, Unobservable Input Reconciliation [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock" xlink:label="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_F00B3645A4DB8412828724DA996E5393" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_F00B3645A4DB8412828724DA996E5393" xlink:to="lab_us-gaap_FairValueAssetsMeasuredOnRecurringBasisUnobservableInputReconciliationTextBlock_F00B3645A4DB8412828724DA996E5393" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock_F1A785691DC83D1E15BA24DA996EA82F_verboseLabel_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock_F1A785691DC83D1E15BA24DA996EA82F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Assets and Liabilities Measured on Nonrecurring Basis at Fair Value</link:label>
    <link:label id="lab_us-gaap_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock_F1A785691DC83D1E15BA24DA996EA82F_label_en-US" xlink:label="lab_us-gaap_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock_F1A785691DC83D1E15BA24DA996EA82F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Measurements, Nonrecurring [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock" xlink:label="loc_us-gaap_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock_F1A785691DC83D1E15BA24DA996EA82F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock_F1A785691DC83D1E15BA24DA996EA82F" xlink:to="lab_us-gaap_FairValueAssetsMeasuredOnNonrecurringBasisTextBlock_F1A785691DC83D1E15BA24DA996EA82F" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByBalanceSheetGroupingTextBlock_27FDB4D1B89C891B8BCB24DA996E7EEF_verboseLabel_en-US" xlink:label="lab_us-gaap_FairValueByBalanceSheetGroupingTextBlock_27FDB4D1B89C891B8BCB24DA996E7EEF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Estimated fair values of financial instruments</link:label>
    <link:label id="lab_us-gaap_FairValueByBalanceSheetGroupingTextBlock_27FDB4D1B89C891B8BCB24DA996E7EEF_label_en-US" xlink:label="lab_us-gaap_FairValueByBalanceSheetGroupingTextBlock_27FDB4D1B89C891B8BCB24DA996E7EEF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, by Balance Sheet Grouping [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueByBalanceSheetGroupingTextBlock" xlink:label="loc_us-gaap_FairValueByBalanceSheetGroupingTextBlock_27FDB4D1B89C891B8BCB24DA996E7EEF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByBalanceSheetGroupingTextBlock_27FDB4D1B89C891B8BCB24DA996E7EEF" xlink:to="lab_us-gaap_FairValueByBalanceSheetGroupingTextBlock_27FDB4D1B89C891B8BCB24DA996E7EEF" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtDisclosureAbstract_D17CE667332F2CF3DB60A1C4673B47E7_label_en-US" xlink:label="lab_us-gaap_DebtDisclosureAbstract_D17CE667332F2CF3DB60A1C4673B47E7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtDisclosureAbstract" xlink:label="loc_us-gaap_DebtDisclosureAbstract_D17CE667332F2CF3DB60A1C4673B47E7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtDisclosureAbstract_D17CE667332F2CF3DB60A1C4673B47E7" xlink:to="lab_us-gaap_DebtDisclosureAbstract_D17CE667332F2CF3DB60A1C4673B47E7" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShortTermBorrowingsAbstract_444C04503D14F0F03213A1C4673B6F59_terseLabel_en-US" xlink:label="lab_us-gaap_ShortTermBorrowingsAbstract_444C04503D14F0F03213A1C4673B6F59" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Short-term Funding [Abstract]</link:label>
    <link:label id="lab_us-gaap_ShortTermBorrowingsAbstract_444C04503D14F0F03213A1C4673B6F59_label_en-US" xlink:label="lab_us-gaap_ShortTermBorrowingsAbstract_444C04503D14F0F03213A1C4673B6F59" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Short-term Debt [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShortTermBorrowingsAbstract" xlink:label="loc_us-gaap_ShortTermBorrowingsAbstract_444C04503D14F0F03213A1C4673B6F59" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShortTermBorrowingsAbstract_444C04503D14F0F03213A1C4673B6F59" xlink:to="lab_us-gaap_ShortTermBorrowingsAbstract_444C04503D14F0F03213A1C4673B6F59" xlink:type="arc" />
    <link:label id="lab_us-gaap_FederalFundsPurchased_B2A438790C8E854E79A6A1C4673B0934_terseLabel_en-US" xlink:label="lab_us-gaap_FederalFundsPurchased_B2A438790C8E854E79A6A1C4673B0934" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Federal funds purchased</link:label>
    <link:label id="lab_us-gaap_FederalFundsPurchased_B2A438790C8E854E79A6A1C4673B0934_label_en-US" xlink:label="lab_us-gaap_FederalFundsPurchased_B2A438790C8E854E79A6A1C4673B0934" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Federal Funds Purchased</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FederalFundsPurchased" xlink:label="loc_us-gaap_FederalFundsPurchased_B2A438790C8E854E79A6A1C4673B0934" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FederalFundsPurchased_B2A438790C8E854E79A6A1C4673B0934" xlink:to="lab_us-gaap_FederalFundsPurchased_B2A438790C8E854E79A6A1C4673B0934" xlink:type="arc" />
    <link:label id="lab_us-gaap_SecuritiesSoldUnderAgreementsToRepurchase_914B27A6D550707E182FA1C4673B2AB6_verboseLabel_en-US" xlink:label="lab_us-gaap_SecuritiesSoldUnderAgreementsToRepurchase_914B27A6D550707E182FA1C4673B2AB6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Securities sold under agreements to repurchase</link:label>
    <link:label id="lab_us-gaap_SecuritiesSoldUnderAgreementsToRepurchase_914B27A6D550707E182FA1C4673B2AB6_label_en-US" xlink:label="lab_us-gaap_SecuritiesSoldUnderAgreementsToRepurchase_914B27A6D550707E182FA1C4673B2AB6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Securities Sold under Agreements to Repurchase</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SecuritiesSoldUnderAgreementsToRepurchase" xlink:label="loc_us-gaap_SecuritiesSoldUnderAgreementsToRepurchase_914B27A6D550707E182FA1C4673B2AB6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SecuritiesSoldUnderAgreementsToRepurchase_914B27A6D550707E182FA1C4673B2AB6" xlink:to="lab_us-gaap_SecuritiesSoldUnderAgreementsToRepurchase_914B27A6D550707E182FA1C4673B2AB6" xlink:type="arc" />
    <link:label id="lab_us-gaap_FederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_923A23100D350E7C39AFA1C4673BB887_totalLabel_en-US" xlink:label="lab_us-gaap_FederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_923A23100D350E7C39AFA1C4673BB887" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Federal funds purchased and securities sold under agreements to repurchase</link:label>
    <link:label id="lab_us-gaap_FederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_923A23100D350E7C39AFA1C4673BB887_label_en-US" xlink:label="lab_us-gaap_FederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_923A23100D350E7C39AFA1C4673BB887" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Federal Funds Purchased and Securities Sold under Agreements to Repurchase</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase" xlink:label="loc_us-gaap_FederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_923A23100D350E7C39AFA1C4673BB887" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_923A23100D350E7C39AFA1C4673BB887" xlink:to="lab_us-gaap_FederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_923A23100D350E7C39AFA1C4673BB887" xlink:type="arc" />
    <link:label id="lab_us-gaap_FederalHomeLoanBankAdvancesMaturitiesSummaryDueWithinOneYearOfBalanceSheetDate_DD3DE64E366BF2BA679EA1C4673B872C_terseLabel_en-US" xlink:label="lab_us-gaap_FederalHomeLoanBankAdvancesMaturitiesSummaryDueWithinOneYearOfBalanceSheetDate_DD3DE64E366BF2BA679EA1C4673B872C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">FHLB advances</link:label>
    <link:label id="lab_us-gaap_FederalHomeLoanBankAdvancesMaturitiesSummaryDueWithinOneYearOfBalanceSheetDate_DD3DE64E366BF2BA679EA1C4673B872C_label_en-US" xlink:label="lab_us-gaap_FederalHomeLoanBankAdvancesMaturitiesSummaryDueWithinOneYearOfBalanceSheetDate_DD3DE64E366BF2BA679EA1C4673B872C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Federal Home Loan Bank, Advances, Maturities Summary, Due in Next Twelve Months</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FederalHomeLoanBankAdvancesMaturitiesSummaryDueWithinOneYearOfBalanceSheetDate" xlink:label="loc_us-gaap_FederalHomeLoanBankAdvancesMaturitiesSummaryDueWithinOneYearOfBalanceSheetDate_DD3DE64E366BF2BA679EA1C4673B872C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FederalHomeLoanBankAdvancesMaturitiesSummaryDueWithinOneYearOfBalanceSheetDate_DD3DE64E366BF2BA679EA1C4673B872C" xlink:to="lab_us-gaap_FederalHomeLoanBankAdvancesMaturitiesSummaryDueWithinOneYearOfBalanceSheetDate_DD3DE64E366BF2BA679EA1C4673B872C" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommercialPaper_5C60BB5EFBE0DF04E324A1C4673B57F4_terseLabel_en-US" xlink:label="lab_us-gaap_CommercialPaper_5C60BB5EFBE0DF04E324A1C4673B57F4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial paper</link:label>
    <link:label id="lab_us-gaap_CommercialPaper_5C60BB5EFBE0DF04E324A1C4673B57F4_label_en-US" xlink:label="lab_us-gaap_CommercialPaper_5C60BB5EFBE0DF04E324A1C4673B57F4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Paper</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommercialPaper" xlink:label="loc_us-gaap_CommercialPaper_5C60BB5EFBE0DF04E324A1C4673B57F4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommercialPaper_5C60BB5EFBE0DF04E324A1C4673B57F4" xlink:to="lab_us-gaap_CommercialPaper_5C60BB5EFBE0DF04E324A1C4673B57F4" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherShortTermBorrowings_7E41DF57F36EAB850F9DA1C4673B4BB9_totalLabel_en-US" xlink:label="lab_us-gaap_OtherShortTermBorrowings_7E41DF57F36EAB850F9DA1C4673B4BB9" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Other short-term funding</link:label>
    <link:label id="lab_us-gaap_OtherShortTermBorrowings_7E41DF57F36EAB850F9DA1C4673B4BB9_label_en-US" xlink:label="lab_us-gaap_OtherShortTermBorrowings_7E41DF57F36EAB850F9DA1C4673B4BB9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Short-term Borrowings</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherShortTermBorrowings" xlink:label="loc_us-gaap_OtherShortTermBorrowings_7E41DF57F36EAB850F9DA1C4673B4BB9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherShortTermBorrowings_7E41DF57F36EAB850F9DA1C4673B4BB9" xlink:to="lab_us-gaap_OtherShortTermBorrowings_7E41DF57F36EAB850F9DA1C4673B4BB9" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShortTermBorrowings_0B4EFABE57C700593346A1C4673BF650_totalLabel_en-US" xlink:label="lab_us-gaap_ShortTermBorrowings_0B4EFABE57C700593346A1C4673BF650" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total short-term funding</link:label>
    <link:label id="lab_us-gaap_ShortTermBorrowings_0B4EFABE57C700593346A1C4673BF650_label_en-US" xlink:label="lab_us-gaap_ShortTermBorrowings_0B4EFABE57C700593346A1C4673BF650" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Short-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShortTermBorrowings" xlink:label="loc_us-gaap_ShortTermBorrowings_0B4EFABE57C700593346A1C4673BF650" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShortTermBorrowings_0B4EFABE57C700593346A1C4673BF650" xlink:to="lab_us-gaap_ShortTermBorrowings_0B4EFABE57C700593346A1C4673BF650" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtAbstract_5C7ABD5A6D3F05C1E2A7A1C4673BB071_terseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtAbstract_5C7ABD5A6D3F05C1E2A7A1C4673BB071" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Long-term Funding</link:label>
    <link:label id="lab_us-gaap_LongTermDebtAbstract_5C7ABD5A6D3F05C1E2A7A1C4673BB071_label_en-US" xlink:label="lab_us-gaap_LongTermDebtAbstract_5C7ABD5A6D3F05C1E2A7A1C4673BB071" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Unclassified [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebtAbstract" xlink:label="loc_us-gaap_LongTermDebtAbstract_5C7ABD5A6D3F05C1E2A7A1C4673BB071" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtAbstract_5C7ABD5A6D3F05C1E2A7A1C4673BB071" xlink:to="lab_us-gaap_LongTermDebtAbstract_5C7ABD5A6D3F05C1E2A7A1C4673BB071" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdvancesFromFederalHomeLoanBanks_587A41F8A7CACC827C3AA1C4673BB7C4_terseLabel_en-US" xlink:label="lab_us-gaap_AdvancesFromFederalHomeLoanBanks_587A41F8A7CACC827C3AA1C4673BB7C4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">FHLB advances</link:label>
    <link:label id="lab_us-gaap_AdvancesFromFederalHomeLoanBanks_587A41F8A7CACC827C3AA1C4673BB7C4_label_en-US" xlink:label="lab_us-gaap_AdvancesFromFederalHomeLoanBanks_587A41F8A7CACC827C3AA1C4673BB7C4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Advances from Federal Home Loan Banks</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdvancesFromFederalHomeLoanBanks" xlink:label="loc_us-gaap_AdvancesFromFederalHomeLoanBanks_587A41F8A7CACC827C3AA1C4673BB7C4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdvancesFromFederalHomeLoanBanks_587A41F8A7CACC827C3AA1C4673BB7C4" xlink:to="lab_us-gaap_AdvancesFromFederalHomeLoanBanks_587A41F8A7CACC827C3AA1C4673BB7C4" xlink:type="arc" />
    <link:label id="lab_us-gaap_SeniorNotes_49E6B434413823BEDE2BA1C4673B93DD_terseLabel_en-US" xlink:label="lab_us-gaap_SeniorNotes_49E6B434413823BEDE2BA1C4673B93DD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Senior notes, at par</link:label>
    <link:label id="lab_us-gaap_SeniorNotes_49E6B434413823BEDE2BA1C4673B93DD_label_en-US" xlink:label="lab_us-gaap_SeniorNotes_49E6B434413823BEDE2BA1C4673B93DD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Senior Notes</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SeniorNotes" xlink:label="loc_us-gaap_SeniorNotes_49E6B434413823BEDE2BA1C4673B93DD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SeniorNotes_49E6B434413823BEDE2BA1C4673B93DD" xlink:to="lab_us-gaap_SeniorNotes_49E6B434413823BEDE2BA1C4673B93DD" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubordinatedDebt_4EC9B54E10377504CFE2A1C4673B122A_terseLabel_en-US" xlink:label="lab_us-gaap_SubordinatedDebt_4EC9B54E10377504CFE2A1C4673B122A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subordinated notes, at par</link:label>
    <link:label id="lab_us-gaap_SubordinatedDebt_4EC9B54E10377504CFE2A1C4673B122A_label_en-US" xlink:label="lab_us-gaap_SubordinatedDebt_4EC9B54E10377504CFE2A1C4673B122A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subordinated Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SubordinatedDebt" xlink:label="loc_us-gaap_SubordinatedDebt_4EC9B54E10377504CFE2A1C4673B122A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubordinatedDebt_4EC9B54E10377504CFE2A1C4673B122A" xlink:to="lab_us-gaap_SubordinatedDebt_4EC9B54E10377504CFE2A1C4673B122A" xlink:type="arc" />
    <link:label id="lab_asb_OtherLongtermDebtandCapitalizedCosts_B572532BB534755409C9A1C4673B6BF6_terseLabel_en-US" xlink:label="lab_asb_OtherLongtermDebtandCapitalizedCosts_B572532BB534755409C9A1C4673B6BF6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other long-term funding and capitalized costs</link:label>
    <link:label id="lab_asb_OtherLongtermDebtandCapitalizedCosts_B572532BB534755409C9A1C4673B6BF6_label_en-US" xlink:label="lab_asb_OtherLongtermDebtandCapitalizedCosts_B572532BB534755409C9A1C4673B6BF6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Long-term Debt and Capitalized Costs</link:label>
    <link:label id="lab_asb_OtherLongtermDebtandCapitalizedCosts_B572532BB534755409C9A1C4673B6BF6_documentation_en-US" xlink:label="lab_asb_OtherLongtermDebtandCapitalizedCosts_B572532BB534755409C9A1C4673B6BF6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Other Long-term Debt and Capitalized Costs</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_OtherLongtermDebtandCapitalizedCosts" xlink:label="loc_asb_OtherLongtermDebtandCapitalizedCosts_B572532BB534755409C9A1C4673B6BF6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_OtherLongtermDebtandCapitalizedCosts_B572532BB534755409C9A1C4673B6BF6" xlink:to="lab_asb_OtherLongtermDebtandCapitalizedCosts_B572532BB534755409C9A1C4673B6BF6" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebt_C79C6909901B1B45BBF2A1C4673B574F_totalLabel_en-US" xlink:label="lab_us-gaap_LongTermDebt_C79C6909901B1B45BBF2A1C4673B574F" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total long-term funding</link:label>
    <link:label id="lab_us-gaap_LongTermDebt_C79C6909901B1B45BBF2A1C4673B574F_label_en-US" xlink:label="lab_us-gaap_LongTermDebt_C79C6909901B1B45BBF2A1C4673B574F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebt" xlink:label="loc_us-gaap_LongTermDebt_C79C6909901B1B45BBF2A1C4673B574F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebt_C79C6909901B1B45BBF2A1C4673B574F" xlink:to="lab_us-gaap_LongTermDebt_C79C6909901B1B45BBF2A1C4673B574F" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtLongtermAndShorttermCombinedAmount_994A60BA057AA33E1703A1C4673B56AD_totalLabel_en-US" xlink:label="lab_us-gaap_DebtLongtermAndShorttermCombinedAmount_994A60BA057AA33E1703A1C4673B56AD" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total short and long-term funding</link:label>
    <link:label id="lab_us-gaap_DebtLongtermAndShorttermCombinedAmount_994A60BA057AA33E1703A1C4673B56AD_label_en-US" xlink:label="lab_us-gaap_DebtLongtermAndShorttermCombinedAmount_994A60BA057AA33E1703A1C4673B56AD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt, Long-term and Short-term, Combined Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtLongtermAndShorttermCombinedAmount" xlink:label="loc_us-gaap_DebtLongtermAndShorttermCombinedAmount_994A60BA057AA33E1703A1C4673B56AD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtLongtermAndShorttermCombinedAmount_994A60BA057AA33E1703A1C4673B56AD" xlink:to="lab_us-gaap_DebtLongtermAndShorttermCombinedAmount_994A60BA057AA33E1703A1C4673B56AD" xlink:type="arc" />
    <link:label id="lab_us-gaap_OffsettingAbstract_5CA309BDE5BEAD9FD9C8A1C455FDB5EF_label_en-US" xlink:label="lab_us-gaap_OffsettingAbstract_5CA309BDE5BEAD9FD9C8A1C455FDB5EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Offsetting [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OffsettingAbstract" xlink:label="loc_us-gaap_OffsettingAbstract_5CA309BDE5BEAD9FD9C8A1C455FDB5EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OffsettingAbstract_5CA309BDE5BEAD9FD9C8A1C455FDB5EF" xlink:to="lab_us-gaap_OffsettingAbstract_5CA309BDE5BEAD9FD9C8A1C455FDB5EF" xlink:type="arc" />
    <link:label id="lab_us-gaap_OffsettingAssetsTable_E6DC75022DA8B0425960A1C455FDCE55_terseLabel_en-US" xlink:label="lab_us-gaap_OffsettingAssetsTable_E6DC75022DA8B0425960A1C455FDCE55" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Offsetting Assets [Table]</link:label>
    <link:label id="lab_us-gaap_OffsettingAssetsTable_E6DC75022DA8B0425960A1C455FDCE55_label_en-US" xlink:label="lab_us-gaap_OffsettingAssetsTable_E6DC75022DA8B0425960A1C455FDCE55" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Offsetting Assets [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OffsettingAssetsTable" xlink:label="loc_us-gaap_OffsettingAssetsTable_E6DC75022DA8B0425960A1C455FDCE55" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OffsettingAssetsTable_E6DC75022DA8B0425960A1C455FDCE55" xlink:to="lab_us-gaap_OffsettingAssetsTable_E6DC75022DA8B0425960A1C455FDCE55" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestRateContractMember_1B0D12D596E80C771F8EA1C455FD9F8F_terseLabel_en-US" xlink:label="lab_us-gaap_InterestRateContractMember_1B0D12D596E80C771F8EA1C455FD9F8F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Interest and commodity agreements</link:label>
    <link:label id="lab_us-gaap_InterestRateContractMember_1B0D12D596E80C771F8EA1C455FD9F8F_label_en-US" xlink:label="lab_us-gaap_InterestRateContractMember_1B0D12D596E80C771F8EA1C455FD9F8F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Rate Contract [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestRateContractMember" xlink:label="loc_us-gaap_InterestRateContractMember_1B0D12D596E80C771F8EA1C455FD9F8F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestRateContractMember_1B0D12D596E80C771F8EA1C455FD9F8F" xlink:to="lab_us-gaap_InterestRateContractMember_1B0D12D596E80C771F8EA1C455FD9F8F" xlink:type="arc" />
    <link:label id="lab_us-gaap_OffsettingAssetsLineItems_422AFB666D0042F35FE7A1C455FD4A1E_terseLabel_en-US" xlink:label="lab_us-gaap_OffsettingAssetsLineItems_422AFB666D0042F35FE7A1C455FD4A1E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Offsetting Assets [Line Items]</link:label>
    <link:label id="lab_us-gaap_OffsettingAssetsLineItems_422AFB666D0042F35FE7A1C455FD4A1E_label_en-US" xlink:label="lab_us-gaap_OffsettingAssetsLineItems_422AFB666D0042F35FE7A1C455FD4A1E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Offsetting Assets [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OffsettingAssetsLineItems" xlink:label="loc_us-gaap_OffsettingAssetsLineItems_422AFB666D0042F35FE7A1C455FD4A1E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OffsettingAssetsLineItems_422AFB666D0042F35FE7A1C455FD4A1E" xlink:to="lab_us-gaap_OffsettingAssetsLineItems_422AFB666D0042F35FE7A1C455FD4A1E" xlink:type="arc" />
    <link:label id="lab_us-gaap_OffsettingDerivativeAssetsAbstract_1FCA02A05A8E79F86AC4A1C455FDF3F3_terseLabel_en-US" xlink:label="lab_us-gaap_OffsettingDerivativeAssetsAbstract_1FCA02A05A8E79F86AC4A1C455FDF3F3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Offsetting Derivative Assets [Abstract]</link:label>
    <link:label id="lab_us-gaap_OffsettingDerivativeAssetsAbstract_1FCA02A05A8E79F86AC4A1C455FDF3F3_label_en-US" xlink:label="lab_us-gaap_OffsettingDerivativeAssetsAbstract_1FCA02A05A8E79F86AC4A1C455FDF3F3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Offsetting Derivative Assets [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OffsettingDerivativeAssetsAbstract" xlink:label="loc_us-gaap_OffsettingDerivativeAssetsAbstract_1FCA02A05A8E79F86AC4A1C455FDF3F3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OffsettingDerivativeAssetsAbstract_1FCA02A05A8E79F86AC4A1C455FDF3F3" xlink:to="lab_us-gaap_OffsettingDerivativeAssetsAbstract_1FCA02A05A8E79F86AC4A1C455FDF3F3" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeAsset_30BB864109FEC5B824E4A1C455FD598D_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeAsset_30BB864109FEC5B824E4A1C455FD598D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Gross amounts recognized</link:label>
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeAsset_30BB864109FEC5B824E4A1C455FD598D_label_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeAsset_30BB864109FEC5B824E4A1C455FD598D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Asset, Fair Value, Gross Asset</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeFairValueOfDerivativeAsset" xlink:label="loc_us-gaap_DerivativeFairValueOfDerivativeAsset_30BB864109FEC5B824E4A1C455FD598D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeFairValueOfDerivativeAsset_30BB864109FEC5B824E4A1C455FD598D" xlink:to="lab_us-gaap_DerivativeFairValueOfDerivativeAsset_30BB864109FEC5B824E4A1C455FD598D" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeAssetFairValueGrossLiability_56435DF6FAF1EB771D71A1C455FD5CEB_negatedLabel_en-US" xlink:label="lab_us-gaap_DerivativeAssetFairValueGrossLiability_56435DF6FAF1EB771D71A1C455FD5CEB" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Gross amounts offset in the balance sheet</link:label>
    <link:label id="lab_us-gaap_DerivativeAssetFairValueGrossLiability_56435DF6FAF1EB771D71A1C455FD5CEB_label_en-US" xlink:label="lab_us-gaap_DerivativeAssetFairValueGrossLiability_56435DF6FAF1EB771D71A1C455FD5CEB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Asset, Fair Value, Gross Liability</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeAssetFairValueGrossLiability" xlink:label="loc_us-gaap_DerivativeAssetFairValueGrossLiability_56435DF6FAF1EB771D71A1C455FD5CEB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeAssetFairValueGrossLiability_56435DF6FAF1EB771D71A1C455FD5CEB" xlink:to="lab_us-gaap_DerivativeAssetFairValueGrossLiability_56435DF6FAF1EB771D71A1C455FD5CEB" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeAssetAmountNotOffsetAgainstCollateral_8DC442A6BF2C4675356AA1C455FD1590_totalLabel_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeAssetAmountNotOffsetAgainstCollateral_8DC442A6BF2C4675356AA1C455FD1590" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net amounts presented in the balance sheet</link:label>
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeAssetAmountNotOffsetAgainstCollateral_8DC442A6BF2C4675356AA1C455FD1590_label_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeAssetAmountNotOffsetAgainstCollateral_8DC442A6BF2C4675356AA1C455FD1590" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Asset, Fair Value, Amount Not Offset Against Collateral</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeFairValueOfDerivativeAssetAmountNotOffsetAgainstCollateral" xlink:label="loc_us-gaap_DerivativeFairValueOfDerivativeAssetAmountNotOffsetAgainstCollateral_8DC442A6BF2C4675356AA1C455FD1590" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeFairValueOfDerivativeAssetAmountNotOffsetAgainstCollateral_8DC442A6BF2C4675356AA1C455FD1590" xlink:to="lab_us-gaap_DerivativeFairValueOfDerivativeAssetAmountNotOffsetAgainstCollateral_8DC442A6BF2C4675356AA1C455FD1590" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeCollateralObligationToReturnSecurities_9634BCB2140DF5E73322A1C455FDD215_negatedLabel_en-US" xlink:label="lab_us-gaap_DerivativeCollateralObligationToReturnSecurities_9634BCB2140DF5E73322A1C455FDD215" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Financial instruments</link:label>
    <link:label id="lab_us-gaap_DerivativeCollateralObligationToReturnSecurities_9634BCB2140DF5E73322A1C455FDD215_label_en-US" xlink:label="lab_us-gaap_DerivativeCollateralObligationToReturnSecurities_9634BCB2140DF5E73322A1C455FDD215" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative, Collateral, Obligation to Return Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeCollateralObligationToReturnSecurities" xlink:label="loc_us-gaap_DerivativeCollateralObligationToReturnSecurities_9634BCB2140DF5E73322A1C455FDD215" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeCollateralObligationToReturnSecurities_9634BCB2140DF5E73322A1C455FDD215" xlink:to="lab_us-gaap_DerivativeCollateralObligationToReturnSecurities_9634BCB2140DF5E73322A1C455FDD215" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeAssetFairValueOfCollateral_B96F1DE9E4F438958514A1C455FD75CB_negatedLabel_en-US" xlink:label="lab_us-gaap_DerivativeAssetFairValueOfCollateral_B96F1DE9E4F438958514A1C455FD75CB" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Collateral</link:label>
    <link:label id="lab_us-gaap_DerivativeAssetFairValueOfCollateral_B96F1DE9E4F438958514A1C455FD75CB_label_en-US" xlink:label="lab_us-gaap_DerivativeAssetFairValueOfCollateral_B96F1DE9E4F438958514A1C455FD75CB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Asset, Fair Value of Collateral</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeAssetFairValueOfCollateral" xlink:label="loc_us-gaap_DerivativeAssetFairValueOfCollateral_B96F1DE9E4F438958514A1C455FD75CB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeAssetFairValueOfCollateral_B96F1DE9E4F438958514A1C455FD75CB" xlink:to="lab_us-gaap_DerivativeAssetFairValueOfCollateral_B96F1DE9E4F438958514A1C455FD75CB" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeAssetAmountOffsetAgainstCollateral_CAECFAFF27EE0C2D4056A1C455FD0996_totalLabel_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeAssetAmountOffsetAgainstCollateral_CAECFAFF27EE0C2D4056A1C455FD0996" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net amount</link:label>
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeAssetAmountOffsetAgainstCollateral_CAECFAFF27EE0C2D4056A1C455FD0996_label_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeAssetAmountOffsetAgainstCollateral_CAECFAFF27EE0C2D4056A1C455FD0996" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Asset, Fair Value, Amount Offset Against Collateral</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeFairValueOfDerivativeAssetAmountOffsetAgainstCollateral" xlink:label="loc_us-gaap_DerivativeFairValueOfDerivativeAssetAmountOffsetAgainstCollateral_CAECFAFF27EE0C2D4056A1C455FD0996" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeFairValueOfDerivativeAssetAmountOffsetAgainstCollateral_CAECFAFF27EE0C2D4056A1C455FD0996" xlink:to="lab_us-gaap_DerivativeFairValueOfDerivativeAssetAmountOffsetAgainstCollateral_CAECFAFF27EE0C2D4056A1C455FD0996" xlink:type="arc" />
    <link:label id="lab_us-gaap_OffsettingLiabilitiesTable_B841AA3F193C5C616128A1C455FD9CD6_terseLabel_en-US" xlink:label="lab_us-gaap_OffsettingLiabilitiesTable_B841AA3F193C5C616128A1C455FD9CD6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Offsetting Liabilities [Table]</link:label>
    <link:label id="lab_us-gaap_OffsettingLiabilitiesTable_B841AA3F193C5C616128A1C455FD9CD6_label_en-US" xlink:label="lab_us-gaap_OffsettingLiabilitiesTable_B841AA3F193C5C616128A1C455FD9CD6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Offsetting Liabilities [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OffsettingLiabilitiesTable" xlink:label="loc_us-gaap_OffsettingLiabilitiesTable_B841AA3F193C5C616128A1C455FD9CD6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OffsettingLiabilitiesTable_B841AA3F193C5C616128A1C455FD9CD6" xlink:to="lab_us-gaap_OffsettingLiabilitiesTable_B841AA3F193C5C616128A1C455FD9CD6" xlink:type="arc" />
    <link:label id="lab_us-gaap_OffsettingLiabilitiesLineItems_184DF279CD7337C024B5A1C455FDBBA2_terseLabel_en-US" xlink:label="lab_us-gaap_OffsettingLiabilitiesLineItems_184DF279CD7337C024B5A1C455FDBBA2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Offsetting Liabilities [Line Items]</link:label>
    <link:label id="lab_us-gaap_OffsettingLiabilitiesLineItems_184DF279CD7337C024B5A1C455FDBBA2_label_en-US" xlink:label="lab_us-gaap_OffsettingLiabilitiesLineItems_184DF279CD7337C024B5A1C455FDBBA2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Offsetting Liabilities [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OffsettingLiabilitiesLineItems" xlink:label="loc_us-gaap_OffsettingLiabilitiesLineItems_184DF279CD7337C024B5A1C455FDBBA2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OffsettingLiabilitiesLineItems_184DF279CD7337C024B5A1C455FDBBA2" xlink:to="lab_us-gaap_OffsettingLiabilitiesLineItems_184DF279CD7337C024B5A1C455FDBBA2" xlink:type="arc" />
    <link:label id="lab_us-gaap_OffsettingDerivativeLiabilitiesAbstract_F7B9EBCDB09AB287858CA1C455FD32EC_terseLabel_en-US" xlink:label="lab_us-gaap_OffsettingDerivativeLiabilitiesAbstract_F7B9EBCDB09AB287858CA1C455FD32EC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Offsetting Derivative Liabilities [Abstract]</link:label>
    <link:label id="lab_us-gaap_OffsettingDerivativeLiabilitiesAbstract_F7B9EBCDB09AB287858CA1C455FD32EC_label_en-US" xlink:label="lab_us-gaap_OffsettingDerivativeLiabilitiesAbstract_F7B9EBCDB09AB287858CA1C455FD32EC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Offsetting Derivative Liabilities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OffsettingDerivativeLiabilitiesAbstract" xlink:label="loc_us-gaap_OffsettingDerivativeLiabilitiesAbstract_F7B9EBCDB09AB287858CA1C455FD32EC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OffsettingDerivativeLiabilitiesAbstract_F7B9EBCDB09AB287858CA1C455FD32EC" xlink:to="lab_us-gaap_OffsettingDerivativeLiabilitiesAbstract_F7B9EBCDB09AB287858CA1C455FD32EC" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeLiability_9E73F0D0B1C50CEDA44AA1C455FD1F44_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeLiability_9E73F0D0B1C50CEDA44AA1C455FD1F44" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Gross amounts recognized</link:label>
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeLiability_9E73F0D0B1C50CEDA44AA1C455FD1F44_label_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeLiability_9E73F0D0B1C50CEDA44AA1C455FD1F44" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Liability, Fair Value, Gross Liability</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeFairValueOfDerivativeLiability" xlink:label="loc_us-gaap_DerivativeFairValueOfDerivativeLiability_9E73F0D0B1C50CEDA44AA1C455FD1F44" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeFairValueOfDerivativeLiability_9E73F0D0B1C50CEDA44AA1C455FD1F44" xlink:to="lab_us-gaap_DerivativeFairValueOfDerivativeLiability_9E73F0D0B1C50CEDA44AA1C455FD1F44" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeLiabilityFairValueGrossAsset_CED95A0B2013882F3CD6A1C455FD48EE_negatedLabel_en-US" xlink:label="lab_us-gaap_DerivativeLiabilityFairValueGrossAsset_CED95A0B2013882F3CD6A1C455FD48EE" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Gross amounts offset in the balance sheet</link:label>
    <link:label id="lab_us-gaap_DerivativeLiabilityFairValueGrossAsset_CED95A0B2013882F3CD6A1C455FD48EE_label_en-US" xlink:label="lab_us-gaap_DerivativeLiabilityFairValueGrossAsset_CED95A0B2013882F3CD6A1C455FD48EE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Liability, Fair Value, Gross Asset</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeLiabilityFairValueGrossAsset" xlink:label="loc_us-gaap_DerivativeLiabilityFairValueGrossAsset_CED95A0B2013882F3CD6A1C455FD48EE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeLiabilityFairValueGrossAsset_CED95A0B2013882F3CD6A1C455FD48EE" xlink:to="lab_us-gaap_DerivativeLiabilityFairValueGrossAsset_CED95A0B2013882F3CD6A1C455FD48EE" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountNotOffsetAgainstCollateral_8AF2BD481F9ECFC358A3A1C455FDB92B_totalLabel_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountNotOffsetAgainstCollateral_8AF2BD481F9ECFC358A3A1C455FDB92B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net amounts presented in the balance sheet</link:label>
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountNotOffsetAgainstCollateral_8AF2BD481F9ECFC358A3A1C455FDB92B_label_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountNotOffsetAgainstCollateral_8AF2BD481F9ECFC358A3A1C455FDB92B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Liability, Fair Value, Amount Not Offset Against Collateral</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountNotOffsetAgainstCollateral" xlink:label="loc_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountNotOffsetAgainstCollateral_8AF2BD481F9ECFC358A3A1C455FDB92B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountNotOffsetAgainstCollateral_8AF2BD481F9ECFC358A3A1C455FDB92B" xlink:to="lab_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountNotOffsetAgainstCollateral_8AF2BD481F9ECFC358A3A1C455FDB92B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeCollateralRightToReclaimSecurities_24B0FE469FF04A78E78EA1C455FD9C03_negatedLabel_en-US" xlink:label="lab_us-gaap_DerivativeCollateralRightToReclaimSecurities_24B0FE469FF04A78E78EA1C455FD9C03" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Financial instruments</link:label>
    <link:label id="lab_us-gaap_DerivativeCollateralRightToReclaimSecurities_24B0FE469FF04A78E78EA1C455FD9C03_label_en-US" xlink:label="lab_us-gaap_DerivativeCollateralRightToReclaimSecurities_24B0FE469FF04A78E78EA1C455FD9C03" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative, Collateral, Right to Reclaim Securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeCollateralRightToReclaimSecurities" xlink:label="loc_us-gaap_DerivativeCollateralRightToReclaimSecurities_24B0FE469FF04A78E78EA1C455FD9C03" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeCollateralRightToReclaimSecurities_24B0FE469FF04A78E78EA1C455FD9C03" xlink:to="lab_us-gaap_DerivativeCollateralRightToReclaimSecurities_24B0FE469FF04A78E78EA1C455FD9C03" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeLiabilityFairValueOfCollateral_D9C01CA559A3CD430BC9A1C455FD575A_negatedLabel_en-US" xlink:label="lab_us-gaap_DerivativeLiabilityFairValueOfCollateral_D9C01CA559A3CD430BC9A1C455FD575A" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Collateral</link:label>
    <link:label id="lab_us-gaap_DerivativeLiabilityFairValueOfCollateral_D9C01CA559A3CD430BC9A1C455FD575A_label_en-US" xlink:label="lab_us-gaap_DerivativeLiabilityFairValueOfCollateral_D9C01CA559A3CD430BC9A1C455FD575A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Liability, Fair Value of Collateral</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeLiabilityFairValueOfCollateral" xlink:label="loc_us-gaap_DerivativeLiabilityFairValueOfCollateral_D9C01CA559A3CD430BC9A1C455FD575A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeLiabilityFairValueOfCollateral_D9C01CA559A3CD430BC9A1C455FD575A" xlink:to="lab_us-gaap_DerivativeLiabilityFairValueOfCollateral_D9C01CA559A3CD430BC9A1C455FD575A" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountOffsetAgainstCollateral_98E9581B03D67107B672A1C455FDCAA8_totalLabel_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountOffsetAgainstCollateral_98E9581B03D67107B672A1C455FDCAA8" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net amount</link:label>
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountOffsetAgainstCollateral_98E9581B03D67107B672A1C455FDCAA8_label_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountOffsetAgainstCollateral_98E9581B03D67107B672A1C455FDCAA8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Liability, Fair Value, Amount Offset Against Collateral</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountOffsetAgainstCollateral" xlink:label="loc_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountOffsetAgainstCollateral_98E9581B03D67107B672A1C455FDCAA8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountOffsetAgainstCollateral_98E9581B03D67107B672A1C455FDCAA8" xlink:to="lab_us-gaap_DerivativeFairValueOfDerivativeLiabilityAmountOffsetAgainstCollateral_98E9581B03D67107B672A1C455FDCAA8" xlink:type="arc" />
    <link:label id="lab_asb_Asbc_balancesheetoffsettingofderivativeassetsandliabilitiestabletextblock_FE82D1F99138CF39439B24DA99AAA17F_verboseLabel_en-US" xlink:label="lab_asb_Asbc_balancesheetoffsettingofderivativeassetsandliabilitiestabletextblock_FE82D1F99138CF39439B24DA99AAA17F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Balance Sheet Offsetting of Derivative Assets and Liabilities</link:label>
    <link:label id="lab_asb_Asbc_balancesheetoffsettingofderivativeassetsandliabilitiestabletextblock_FE82D1F99138CF39439B24DA99AAA17F_label_en-US" xlink:label="lab_asb_Asbc_balancesheetoffsettingofderivativeassetsandliabilitiestabletextblock_FE82D1F99138CF39439B24DA99AAA17F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Balance Sheet Offsetting of Derivative Assets and Liabilities [Table Text Block]</link:label>
    <link:label id="lab_asb_Asbc_balancesheetoffsettingofderivativeassetsandliabilitiestabletextblock_FE82D1F99138CF39439B24DA99AAA17F_documentation_en-US" xlink:label="lab_asb_Asbc_balancesheetoffsettingofderivativeassetsandliabilitiestabletextblock_FE82D1F99138CF39439B24DA99AAA17F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Financial assets and liabilities offset on the Balance Sheet or subject to master netting agreements.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_Asbc_balancesheetoffsettingofderivativeassetsandliabilitiestabletextblock" xlink:label="loc_asb_Asbc_balancesheetoffsettingofderivativeassetsandliabilitiestabletextblock_FE82D1F99138CF39439B24DA99AAA17F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_Asbc_balancesheetoffsettingofderivativeassetsandliabilitiestabletextblock_FE82D1F99138CF39439B24DA99AAA17F" xlink:to="lab_asb_Asbc_balancesheetoffsettingofderivativeassetsandliabilitiestabletextblock_FE82D1F99138CF39439B24DA99AAA17F" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueByBalanceSheetGroupingTable_D56582298A323892471AAB31D480A01B_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueByBalanceSheetGroupingTable_D56582298A323892471AAB31D480A01B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, by Balance Sheet Grouping [Table]</link:label>
    <link:label id="lab_us-gaap_FairValueByBalanceSheetGroupingTable_D56582298A323892471AAB31D480A01B_label_en-US" xlink:label="lab_us-gaap_FairValueByBalanceSheetGroupingTable_D56582298A323892471AAB31D480A01B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, by Balance Sheet Grouping [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueByBalanceSheetGroupingTable" xlink:label="loc_us-gaap_FairValueByBalanceSheetGroupingTable_D56582298A323892471AAB31D480A01B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueByBalanceSheetGroupingTable_D56582298A323892471AAB31D480A01B" xlink:to="lab_us-gaap_FairValueByBalanceSheetGroupingTable_D56582298A323892471AAB31D480A01B" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_2E0830C399651664DDC3AB31D480F7E1_terseLabel_en-US" xlink:label="lab_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_2E0830C399651664DDC3AB31D480F7E1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]</link:label>
    <link:label id="lab_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_2E0830C399651664DDC3AB31D480F7E1_label_en-US" xlink:label="lab_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_2E0830C399651664DDC3AB31D480F7E1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems" xlink:label="loc_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_2E0830C399651664DDC3AB31D480F7E1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_2E0830C399651664DDC3AB31D480F7E1" xlink:to="lab_us-gaap_FairValueBalanceSheetGroupingFinancialStatementCaptionsLineItems_2E0830C399651664DDC3AB31D480F7E1" xlink:type="arc" />
    <link:label id="lab_asb_FairValueFinancialInstrumentsByBalanceSheetGroupingAbstract_74AD45091EE89B7F4C83AB31D480C472_verboseLabel_en-US" xlink:label="lab_asb_FairValueFinancialInstrumentsByBalanceSheetGroupingAbstract_74AD45091EE89B7F4C83AB31D480C472" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Estimated fair values of financial instruments</link:label>
    <link:label id="lab_asb_FairValueFinancialInstrumentsByBalanceSheetGroupingAbstract_74AD45091EE89B7F4C83AB31D480C472_label_en-US" xlink:label="lab_asb_FairValueFinancialInstrumentsByBalanceSheetGroupingAbstract_74AD45091EE89B7F4C83AB31D480C472" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Financial Instruments By Balance Sheet Grouping [Abstract]</link:label>
    <link:label id="lab_asb_FairValueFinancialInstrumentsByBalanceSheetGroupingAbstract_74AD45091EE89B7F4C83AB31D480C472_documentation_en-US" xlink:label="lab_asb_FairValueFinancialInstrumentsByBalanceSheetGroupingAbstract_74AD45091EE89B7F4C83AB31D480C472" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Fair value financial instruments by balance sheet grouping.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_FairValueFinancialInstrumentsByBalanceSheetGroupingAbstract" xlink:label="loc_asb_FairValueFinancialInstrumentsByBalanceSheetGroupingAbstract_74AD45091EE89B7F4C83AB31D480C472" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_FairValueFinancialInstrumentsByBalanceSheetGroupingAbstract_74AD45091EE89B7F4C83AB31D480C472" xlink:to="lab_asb_FairValueFinancialInstrumentsByBalanceSheetGroupingAbstract_74AD45091EE89B7F4C83AB31D480C472" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract_B10ACF600D4B1642C7B2AB31D4803475_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract_B10ACF600D4B1642C7B2AB31D4803475" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Financial assets</link:label>
    <link:label id="lab_us-gaap_FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract_B10ACF600D4B1642C7B2AB31D4803475_label_en-US" xlink:label="lab_us-gaap_FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract_B10ACF600D4B1642C7B2AB31D4803475" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financial Instruments, Financial Assets, Balance Sheet Groupings [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract" xlink:label="loc_us-gaap_FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract_B10ACF600D4B1642C7B2AB31D4803475" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract_B10ACF600D4B1642C7B2AB31D4803475" xlink:to="lab_us-gaap_FinancialInstrumentsFinancialAssetsBalanceSheetGroupingsAbstract_B10ACF600D4B1642C7B2AB31D4803475" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndDueFromBanks_300EA0ED7ECBAC9E4848AB31D480DDE3_verboseLabel_en-US" xlink:label="lab_us-gaap_CashAndDueFromBanks_300EA0ED7ECBAC9E4848AB31D480DDE3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Cash and due from banks</link:label>
    <link:label id="lab_us-gaap_CashAndDueFromBanks_300EA0ED7ECBAC9E4848AB31D480DDE3_label_en-US" xlink:label="lab_us-gaap_CashAndDueFromBanks_300EA0ED7ECBAC9E4848AB31D480DDE3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Due from Banks</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndDueFromBanks" xlink:label="loc_us-gaap_CashAndDueFromBanks_300EA0ED7ECBAC9E4848AB31D480DDE3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndDueFromBanks_300EA0ED7ECBAC9E4848AB31D480DDE3" xlink:to="lab_us-gaap_CashAndDueFromBanks_300EA0ED7ECBAC9E4848AB31D480DDE3" xlink:type="arc" />
    <link:label id="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_49F0EB9D0B3ACC7F8C31AB31D480927F_verboseLabel_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_49F0EB9D0B3ACC7F8C31AB31D480927F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Cash and due from banks, Fair Value</link:label>
    <link:label id="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_49F0EB9D0B3ACC7F8C31AB31D480927F_label_en-US" xlink:label="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_49F0EB9D0B3ACC7F8C31AB31D480927F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Cash and Cash Equivalents, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CashAndCashEquivalentsFairValueDisclosure" xlink:label="loc_us-gaap_CashAndCashEquivalentsFairValueDisclosure_49F0EB9D0B3ACC7F8C31AB31D480927F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CashAndCashEquivalentsFairValueDisclosure_49F0EB9D0B3ACC7F8C31AB31D480927F" xlink:to="lab_us-gaap_CashAndCashEquivalentsFairValueDisclosure_49F0EB9D0B3ACC7F8C31AB31D480927F" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestBearingDepositsInBanks_078928CB79E81DF446B3AB31D4806CA3_verboseLabel_en-US" xlink:label="lab_us-gaap_InterestBearingDepositsInBanks_078928CB79E81DF446B3AB31D4806CA3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Interest-bearing deposits in other financial institutions</link:label>
    <link:label id="lab_us-gaap_InterestBearingDepositsInBanks_078928CB79E81DF446B3AB31D4806CA3_label_en-US" xlink:label="lab_us-gaap_InterestBearingDepositsInBanks_078928CB79E81DF446B3AB31D4806CA3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest-bearing Deposits in Banks and Other Financial Institutions</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestBearingDepositsInBanks" xlink:label="loc_us-gaap_InterestBearingDepositsInBanks_078928CB79E81DF446B3AB31D4806CA3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestBearingDepositsInBanks_078928CB79E81DF446B3AB31D4806CA3" xlink:to="lab_us-gaap_InterestBearingDepositsInBanks_078928CB79E81DF446B3AB31D4806CA3" xlink:type="arc" />
    <link:label id="lab_asb_InterestBearingDepositsInBanksFairValueDisclosure_AFC1D3E371649A3DFC2CAB31D480DC1E_verboseLabel_en-US" xlink:label="lab_asb_InterestBearingDepositsInBanksFairValueDisclosure_AFC1D3E371649A3DFC2CAB31D480DC1E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Interest-bearing deposits in other financial institutions, fair value</link:label>
    <link:label id="lab_asb_InterestBearingDepositsInBanksFairValueDisclosure_AFC1D3E371649A3DFC2CAB31D480DC1E_label_en-US" xlink:label="lab_asb_InterestBearingDepositsInBanksFairValueDisclosure_AFC1D3E371649A3DFC2CAB31D480DC1E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest Bearing Deposits In Banks Fair Value Disclosure</link:label>
    <link:label id="lab_asb_InterestBearingDepositsInBanksFairValueDisclosure_AFC1D3E371649A3DFC2CAB31D480DC1E_documentation_en-US" xlink:label="lab_asb_InterestBearingDepositsInBanksFairValueDisclosure_AFC1D3E371649A3DFC2CAB31D480DC1E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Interest bearing deposits in banks fair value disclosure.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_InterestBearingDepositsInBanksFairValueDisclosure" xlink:label="loc_asb_InterestBearingDepositsInBanksFairValueDisclosure_AFC1D3E371649A3DFC2CAB31D480DC1E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_InterestBearingDepositsInBanksFairValueDisclosure_AFC1D3E371649A3DFC2CAB31D480DC1E" xlink:to="lab_asb_InterestBearingDepositsInBanksFairValueDisclosure_AFC1D3E371649A3DFC2CAB31D480DC1E" xlink:type="arc" />
    <link:label id="lab_us-gaap_FederalFundsSoldAndSecuritiesPurchasedUnderAgreementsToResell_601F7554AB0454277DB0AB31D4802A39_verboseLabel_en-US" xlink:label="lab_us-gaap_FederalFundsSoldAndSecuritiesPurchasedUnderAgreementsToResell_601F7554AB0454277DB0AB31D4802A39" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Federal funds sold and securities purchased under agreements to resell</link:label>
    <link:label id="lab_us-gaap_FederalFundsSoldAndSecuritiesPurchasedUnderAgreementsToResell_601F7554AB0454277DB0AB31D4802A39_label_en-US" xlink:label="lab_us-gaap_FederalFundsSoldAndSecuritiesPurchasedUnderAgreementsToResell_601F7554AB0454277DB0AB31D4802A39" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Federal Funds Sold and Securities Purchased under Agreements to Resell</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FederalFundsSoldAndSecuritiesPurchasedUnderAgreementsToResell" xlink:label="loc_us-gaap_FederalFundsSoldAndSecuritiesPurchasedUnderAgreementsToResell_601F7554AB0454277DB0AB31D4802A39" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FederalFundsSoldAndSecuritiesPurchasedUnderAgreementsToResell_601F7554AB0454277DB0AB31D4802A39" xlink:to="lab_us-gaap_FederalFundsSoldAndSecuritiesPurchasedUnderAgreementsToResell_601F7554AB0454277DB0AB31D4802A39" xlink:type="arc" />
    <link:label id="lab_us-gaap_FederalFundsSoldAndSecuritiesBorrowedOrPurchasedUnderAgreementsToResellFairValueDisclosure_AEF41C461A34037E63C5AB31D4808EAF_verboseLabel_en-US" xlink:label="lab_us-gaap_FederalFundsSoldAndSecuritiesBorrowedOrPurchasedUnderAgreementsToResellFairValueDisclosure_AEF41C461A34037E63C5AB31D4808EAF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Federal funds sold and securities purchased under agreements to resell, fair value</link:label>
    <link:label id="lab_us-gaap_FederalFundsSoldAndSecuritiesBorrowedOrPurchasedUnderAgreementsToResellFairValueDisclosure_AEF41C461A34037E63C5AB31D4808EAF_label_en-US" xlink:label="lab_us-gaap_FederalFundsSoldAndSecuritiesBorrowedOrPurchasedUnderAgreementsToResellFairValueDisclosure_AEF41C461A34037E63C5AB31D4808EAF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Federal Funds Sold and Securities Borrowed or Purchased under Agreements to Resell, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FederalFundsSoldAndSecuritiesBorrowedOrPurchasedUnderAgreementsToResellFairValueDisclosure" xlink:label="loc_us-gaap_FederalFundsSoldAndSecuritiesBorrowedOrPurchasedUnderAgreementsToResellFairValueDisclosure_AEF41C461A34037E63C5AB31D4808EAF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FederalFundsSoldAndSecuritiesBorrowedOrPurchasedUnderAgreementsToResellFairValueDisclosure_AEF41C461A34037E63C5AB31D4808EAF" xlink:to="lab_us-gaap_FederalFundsSoldAndSecuritiesBorrowedOrPurchasedUnderAgreementsToResellFairValueDisclosure_AEF41C461A34037E63C5AB31D4808EAF" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecurities_686D937E64FD02986A7FAB31D480C7AD_terseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecurities_686D937E64FD02986A7FAB31D480C7AD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment securities held to maturity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecurities" xlink:label="loc_us-gaap_HeldToMaturitySecurities_686D937E64FD02986A7FAB31D480C7AD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecurities_686D937E64FD02986A7FAB31D480C7AD" xlink:to="lab_us-gaap_HeldToMaturitySecurities_686D937E64FD02986A7FAB31D480C7AD" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesFairValue_B10618E960BE39EFFADEAB31D480217E_terseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesFairValue_B10618E960BE39EFFADEAB31D480217E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investment securities held to maturity, fair value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesFairValue" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesFairValue_B10618E960BE39EFFADEAB31D480217E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesFairValue_B10618E960BE39EFFADEAB31D480217E" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesFairValue_B10618E960BE39EFFADEAB31D480217E" xlink:type="arc" />
    <link:label id="lab_asb_Availableforsalesecuritiesfairvaluedisclosure1_D33F821939B094351F59AB31D4804305_verboseLabel_en-US" xlink:label="lab_asb_Availableforsalesecuritiesfairvaluedisclosure1_D33F821939B094351F59AB31D4804305" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investment securities available for sale, at fair value</link:label>
    <link:label id="lab_asb_Availableforsalesecuritiesfairvaluedisclosure1_D33F821939B094351F59AB31D4804305_label_en-US" xlink:label="lab_asb_Availableforsalesecuritiesfairvaluedisclosure1_D33F821939B094351F59AB31D4804305" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities1</link:label>
    <link:label id="lab_asb_Availableforsalesecuritiesfairvaluedisclosure1_D33F821939B094351F59AB31D4804305_documentation_en-US" xlink:label="lab_asb_Availableforsalesecuritiesfairvaluedisclosure1_D33F821939B094351F59AB31D4804305" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">This element represents the portion of the balance sheet assertion valued at fair value by the entity whether such amount is presented as a separate caption or as a parenthetical disclosure. Additionally, this element may be used in connection with the fair value disclosures required in the footnote disclosures to the financial statements. The element may be used in both the balance sheet and disclosure in the same submission. This item represents Available-for-sale Securities which consist of all investments in certain debt and equity securities neither classified as trading or held-to-maturity securities. A debt security represents a creditor relationship with an enterprise. Debt securities include, among other items, US Treasury securities, US government securities, municipal securities, corporate bonds, convertible debt, commercial paper, and all securitized debt instruments. An equity security represents an ownership interest in an enterprise or the right to acquire or dispose of an ownership interest in an enterprise at fixed or determinable prices. Equity securities include, among other things, common stock, certain preferred stock, warrant rights, call options, and put options, but do not include convertible debt. An entity may opt to provide the reader with additional narrative text to better understand the nature of investments in debt and equity securities which are categorized as Available-for-sale.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_Availableforsalesecuritiesfairvaluedisclosure1" xlink:label="loc_asb_Availableforsalesecuritiesfairvaluedisclosure1_D33F821939B094351F59AB31D4804305" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_Availableforsalesecuritiesfairvaluedisclosure1_D33F821939B094351F59AB31D4804305" xlink:to="lab_asb_Availableforsalesecuritiesfairvaluedisclosure1_D33F821939B094351F59AB31D4804305" xlink:type="arc" />
    <link:label id="lab_us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock_ED95A2710C4498A5F4DFAB31D48081E5_terseLabel_en-US" xlink:label="lab_us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock_ED95A2710C4498A5F4DFAB31D48081E5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">FHLB and Federal Reserve Bank stocks</link:label>
    <link:label id="lab_us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock_ED95A2710C4498A5F4DFAB31D48081E5_label_en-US" xlink:label="lab_us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock_ED95A2710C4498A5F4DFAB31D48081E5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Federal Home Loan Bank Stock and Federal Reserve Bank Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock" xlink:label="loc_us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock_ED95A2710C4498A5F4DFAB31D48081E5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock_ED95A2710C4498A5F4DFAB31D48081E5" xlink:to="lab_us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock_ED95A2710C4498A5F4DFAB31D48081E5" xlink:type="arc" />
    <link:label id="lab_asb_FederalHomeLoanBankAndFederalReserveBankStocksFairValueDisclosure_2E71E962D0B0AAF9D64CAB31D4801592_verboseLabel_en-US" xlink:label="lab_asb_FederalHomeLoanBankAndFederalReserveBankStocksFairValueDisclosure_2E71E962D0B0AAF9D64CAB31D4801592" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Federal Home Loan Bank and Federal Reserve Bank stocks, fair value</link:label>
    <link:label id="lab_asb_FederalHomeLoanBankAndFederalReserveBankStocksFairValueDisclosure_2E71E962D0B0AAF9D64CAB31D4801592_label_en-US" xlink:label="lab_asb_FederalHomeLoanBankAndFederalReserveBankStocksFairValueDisclosure_2E71E962D0B0AAF9D64CAB31D4801592" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Federal Home Loan Bank And Federal Reserve Bank Stocks Fair Value Disclosure</link:label>
    <link:label id="lab_asb_FederalHomeLoanBankAndFederalReserveBankStocksFairValueDisclosure_2E71E962D0B0AAF9D64CAB31D4801592_documentation_en-US" xlink:label="lab_asb_FederalHomeLoanBankAndFederalReserveBankStocksFairValueDisclosure_2E71E962D0B0AAF9D64CAB31D4801592" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Federal Home Loan Bank And Federal Reserve Bank Stocks Fair Value Disclosure.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_FederalHomeLoanBankAndFederalReserveBankStocksFairValueDisclosure" xlink:label="loc_asb_FederalHomeLoanBankAndFederalReserveBankStocksFairValueDisclosure_2E71E962D0B0AAF9D64CAB31D4801592" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_FederalHomeLoanBankAndFederalReserveBankStocksFairValueDisclosure_2E71E962D0B0AAF9D64CAB31D4801592" xlink:to="lab_asb_FederalHomeLoanBankAndFederalReserveBankStocksFairValueDisclosure_2E71E962D0B0AAF9D64CAB31D4801592" xlink:type="arc" />
    <link:label id="lab_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_F7E94879755F7E8711C2AB31D4804403_terseLabel_en-US" xlink:label="lab_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_F7E94879755F7E8711C2AB31D4804403" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial loans held for sale</link:label>
    <link:label id="lab_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_F7E94879755F7E8711C2AB31D4804403_label_en-US" xlink:label="lab_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_F7E94879755F7E8711C2AB31D4804403" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Loans Receivable Held-for-sale, Net, Not Part of Disposal Group</link:label>
    <link:label id="lab_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_F7E94879755F7E8711C2AB31D4804403_documentation_en-US" xlink:label="lab_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_F7E94879755F7E8711C2AB31D4804403" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount, after allowance for bad debt, of Commercial loan receivables held-for-sale that are not part of a disposal group. Excludes loans and leases covered under loss sharing agreements and loans classified as debt securities.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup" xlink:label="loc_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_F7E94879755F7E8711C2AB31D4804403" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_F7E94879755F7E8711C2AB31D4804403" xlink:to="lab_asb_CommercialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_F7E94879755F7E8711C2AB31D4804403" xlink:type="arc" />
    <link:label id="lab_us-gaap_MortgageLoansOnRealEstateCarryingAmountOfMortgages_0937AA2526819757985CAB31D4802B42_terseLabel_en-US" xlink:label="lab_us-gaap_MortgageLoansOnRealEstateCarryingAmountOfMortgages_0937AA2526819757985CAB31D4802B42" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Residential Loans on Real Estate, Carrying Amount of Mortgages</link:label>
    <link:label id="lab_us-gaap_MortgageLoansOnRealEstateCarryingAmountOfMortgages_0937AA2526819757985CAB31D4802B42_label_en-US" xlink:label="lab_us-gaap_MortgageLoansOnRealEstateCarryingAmountOfMortgages_0937AA2526819757985CAB31D4802B42" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mortgage Loans on Real Estate, Carrying Amount of Mortgages</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MortgageLoansOnRealEstateCarryingAmountOfMortgages" xlink:label="loc_us-gaap_MortgageLoansOnRealEstateCarryingAmountOfMortgages_0937AA2526819757985CAB31D4802B42" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MortgageLoansOnRealEstateCarryingAmountOfMortgages_0937AA2526819757985CAB31D4802B42" xlink:to="lab_us-gaap_MortgageLoansOnRealEstateCarryingAmountOfMortgages_0937AA2526819757985CAB31D4802B42" xlink:type="arc" />
    <link:label id="lab_us-gaap_LoansAndLeasesReceivableNetReportedAmount_CC2222993C1712E3AAA4AB31D4800DC6_verboseLabel_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableNetReportedAmount_CC2222993C1712E3AAA4AB31D4800DC6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Loans, net</link:label>
    <link:label id="lab_us-gaap_LoansAndLeasesReceivableNetReportedAmount_CC2222993C1712E3AAA4AB31D4800DC6_label_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableNetReportedAmount_CC2222993C1712E3AAA4AB31D4800DC6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans and Leases Receivable, Net Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LoansAndLeasesReceivableNetReportedAmount" xlink:label="loc_us-gaap_LoansAndLeasesReceivableNetReportedAmount_CC2222993C1712E3AAA4AB31D4800DC6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LoansAndLeasesReceivableNetReportedAmount_CC2222993C1712E3AAA4AB31D4800DC6" xlink:to="lab_us-gaap_LoansAndLeasesReceivableNetReportedAmount_CC2222993C1712E3AAA4AB31D4800DC6" xlink:type="arc" />
    <link:label id="lab_asb_LoansReceivableNetFairValueDisclosure_C257E0110D7E7739A64CAB31D4801C83_verboseLabel_en-US" xlink:label="lab_asb_LoansReceivableNetFairValueDisclosure_C257E0110D7E7739A64CAB31D4801C83" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Loans, net, fair value</link:label>
    <link:label id="lab_asb_LoansReceivableNetFairValueDisclosure_C257E0110D7E7739A64CAB31D4801C83_label_en-US" xlink:label="lab_asb_LoansReceivableNetFairValueDisclosure_C257E0110D7E7739A64CAB31D4801C83" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans Receivable Net Fair Value Disclosure</link:label>
    <link:label id="lab_asb_LoansReceivableNetFairValueDisclosure_C257E0110D7E7739A64CAB31D4801C83_documentation_en-US" xlink:label="lab_asb_LoansReceivableNetFairValueDisclosure_C257E0110D7E7739A64CAB31D4801C83" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Loans Receivable Net Fair Value Disclosure.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_LoansReceivableNetFairValueDisclosure" xlink:label="loc_asb_LoansReceivableNetFairValueDisclosure_C257E0110D7E7739A64CAB31D4801C83" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LoansReceivableNetFairValueDisclosure_C257E0110D7E7739A64CAB31D4801C83" xlink:to="lab_asb_LoansReceivableNetFairValueDisclosure_C257E0110D7E7739A64CAB31D4801C83" xlink:type="arc" />
    <link:label id="lab_us-gaap_BankOwnedLifeInsurance_68A054E85387678BC92CAB31D480AC63_verboseLabel_en-US" xlink:label="lab_us-gaap_BankOwnedLifeInsurance_68A054E85387678BC92CAB31D480AC63" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Bank owned life insurance</link:label>
    <link:label id="lab_us-gaap_BankOwnedLifeInsurance_68A054E85387678BC92CAB31D480AC63_label_en-US" xlink:label="lab_us-gaap_BankOwnedLifeInsurance_68A054E85387678BC92CAB31D480AC63" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Bank Owned Life Insurance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BankOwnedLifeInsurance" xlink:label="loc_us-gaap_BankOwnedLifeInsurance_68A054E85387678BC92CAB31D480AC63" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BankOwnedLifeInsurance_68A054E85387678BC92CAB31D480AC63" xlink:to="lab_us-gaap_BankOwnedLifeInsurance_68A054E85387678BC92CAB31D480AC63" xlink:type="arc" />
    <link:label id="lab_asb_BankOwnedLifeInsuranceFairValueDisclosure_73024AF77BC3E1633C20AB31D480D6D6_verboseLabel_en-US" xlink:label="lab_asb_BankOwnedLifeInsuranceFairValueDisclosure_73024AF77BC3E1633C20AB31D480D6D6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Bank owned life insurance, fair value</link:label>
    <link:label id="lab_asb_BankOwnedLifeInsuranceFairValueDisclosure_73024AF77BC3E1633C20AB31D480D6D6_label_en-US" xlink:label="lab_asb_BankOwnedLifeInsuranceFairValueDisclosure_73024AF77BC3E1633C20AB31D480D6D6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Bank Owned Life Insurance Fair Value Disclosure</link:label>
    <link:label id="lab_asb_BankOwnedLifeInsuranceFairValueDisclosure_73024AF77BC3E1633C20AB31D480D6D6_documentation_en-US" xlink:label="lab_asb_BankOwnedLifeInsuranceFairValueDisclosure_73024AF77BC3E1633C20AB31D480D6D6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Bank owned life insurance fair value disclosure.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_BankOwnedLifeInsuranceFairValueDisclosure" xlink:label="loc_asb_BankOwnedLifeInsuranceFairValueDisclosure_73024AF77BC3E1633C20AB31D480D6D6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_BankOwnedLifeInsuranceFairValueDisclosure_73024AF77BC3E1633C20AB31D480D6D6" xlink:to="lab_asb_BankOwnedLifeInsuranceFairValueDisclosure_73024AF77BC3E1633C20AB31D480D6D6" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeAssets_50F57CA4DC7012376DFBAB31D480737E_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeAssets_50F57CA4DC7012376DFBAB31D480737E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivatives (trading and other assets)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeAssets" xlink:label="loc_us-gaap_DerivativeAssets_50F57CA4DC7012376DFBAB31D480737E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeAssets_50F57CA4DC7012376DFBAB31D480737E" xlink:to="lab_us-gaap_DerivativeAssets_50F57CA4DC7012376DFBAB31D480737E" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeAsset_55E109CD3AD278E0ED68AB31D480BEF8_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeAsset_55E109CD3AD278E0ED68AB31D480BEF8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivatives (trading and other assets), fair value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeFairValueOfDerivativeAsset" xlink:label="loc_us-gaap_DerivativeFairValueOfDerivativeAsset_55E109CD3AD278E0ED68AB31D480BEF8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeFairValueOfDerivativeAsset_55E109CD3AD278E0ED68AB31D480BEF8" xlink:to="lab_us-gaap_DerivativeFairValueOfDerivativeAsset_55E109CD3AD278E0ED68AB31D480BEF8" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract_F2967C533A984401638BAB31D4801068_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract_F2967C533A984401638BAB31D4801068" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Financial liabilities</link:label>
    <link:label id="lab_us-gaap_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract_F2967C533A984401638BAB31D4801068_label_en-US" xlink:label="lab_us-gaap_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract_F2967C533A984401638BAB31D4801068" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financial Instruments, Financial Liabilities, Balance Sheet Groupings [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract" xlink:label="loc_us-gaap_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract_F2967C533A984401638BAB31D4801068" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract_F2967C533A984401638BAB31D4801068" xlink:to="lab_us-gaap_FinancialInstrumentsFinancialLiabilitiesBalanceSheetGroupingsAbstract_F2967C533A984401638BAB31D4801068" xlink:type="arc" />
    <link:label id="lab_asb_DepositsExcludingTimeDeposits_A2FDA03E8A63B79E7B07AB31D4802117_verboseLabel_en-US" xlink:label="lab_asb_DepositsExcludingTimeDeposits_A2FDA03E8A63B79E7B07AB31D4802117" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Noninterest-bearing demand, savings, interest-bearing demand, and money market accounts</link:label>
    <link:label id="lab_asb_DepositsExcludingTimeDeposits_A2FDA03E8A63B79E7B07AB31D4802117_label_en-US" xlink:label="lab_asb_DepositsExcludingTimeDeposits_A2FDA03E8A63B79E7B07AB31D4802117" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deposits Excluding Time Deposits</link:label>
    <link:label id="lab_asb_DepositsExcludingTimeDeposits_A2FDA03E8A63B79E7B07AB31D4802117_documentation_en-US" xlink:label="lab_asb_DepositsExcludingTimeDeposits_A2FDA03E8A63B79E7B07AB31D4802117" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Noninterest-bearing demand, savings, interest-bearing demand, and money market deposits</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_DepositsExcludingTimeDeposits" xlink:label="loc_asb_DepositsExcludingTimeDeposits_A2FDA03E8A63B79E7B07AB31D4802117" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_DepositsExcludingTimeDeposits_A2FDA03E8A63B79E7B07AB31D4802117" xlink:to="lab_asb_DepositsExcludingTimeDeposits_A2FDA03E8A63B79E7B07AB31D4802117" xlink:type="arc" />
    <link:label id="lab_asb_DepositsExcludingTimeDepositsFairValueDisclosure_EFEB9EED89D3EBC3B9B9AB31D480C941_verboseLabel_en-US" xlink:label="lab_asb_DepositsExcludingTimeDepositsFairValueDisclosure_EFEB9EED89D3EBC3B9B9AB31D480C941" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Noninterest-bearing demand, savings, interest-bearing demand, and money market deposits, fair value</link:label>
    <link:label id="lab_asb_DepositsExcludingTimeDepositsFairValueDisclosure_EFEB9EED89D3EBC3B9B9AB31D480C941_label_en-US" xlink:label="lab_asb_DepositsExcludingTimeDepositsFairValueDisclosure_EFEB9EED89D3EBC3B9B9AB31D480C941" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deposits Excluding Time Deposits Fair Value Disclosure</link:label>
    <link:label id="lab_asb_DepositsExcludingTimeDepositsFairValueDisclosure_EFEB9EED89D3EBC3B9B9AB31D480C941_documentation_en-US" xlink:label="lab_asb_DepositsExcludingTimeDepositsFairValueDisclosure_EFEB9EED89D3EBC3B9B9AB31D480C941" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Fair Value of noninterest-bearing demand, savings, interest-bearing demand, and money market deposits</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_DepositsExcludingTimeDepositsFairValueDisclosure" xlink:label="loc_asb_DepositsExcludingTimeDepositsFairValueDisclosure_EFEB9EED89D3EBC3B9B9AB31D480C941" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_DepositsExcludingTimeDepositsFairValueDisclosure_EFEB9EED89D3EBC3B9B9AB31D480C941" xlink:to="lab_asb_DepositsExcludingTimeDepositsFairValueDisclosure_EFEB9EED89D3EBC3B9B9AB31D480C941" xlink:type="arc" />
    <link:label id="lab_asb_BrokeredCdsAndOtherTimeDeposits_36FE49C0C38E330F1B55AB31D48047A0_verboseLabel_en-US" xlink:label="lab_asb_BrokeredCdsAndOtherTimeDeposits_36FE49C0C38E330F1B55AB31D48047A0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Brokered CDs and other time deposits</link:label>
    <link:label id="lab_asb_BrokeredCdsAndOtherTimeDeposits_36FE49C0C38E330F1B55AB31D48047A0_label_en-US" xlink:label="lab_asb_BrokeredCdsAndOtherTimeDeposits_36FE49C0C38E330F1B55AB31D48047A0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Brokered cds and other time deposits</link:label>
    <link:label id="lab_asb_BrokeredCdsAndOtherTimeDeposits_36FE49C0C38E330F1B55AB31D48047A0_documentation_en-US" xlink:label="lab_asb_BrokeredCdsAndOtherTimeDeposits_36FE49C0C38E330F1B55AB31D48047A0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Brokered cds and other time deposits</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_BrokeredCdsAndOtherTimeDeposits" xlink:label="loc_asb_BrokeredCdsAndOtherTimeDeposits_36FE49C0C38E330F1B55AB31D48047A0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_BrokeredCdsAndOtherTimeDeposits_36FE49C0C38E330F1B55AB31D48047A0" xlink:to="lab_asb_BrokeredCdsAndOtherTimeDeposits_36FE49C0C38E330F1B55AB31D48047A0" xlink:type="arc" />
    <link:label id="lab_asb_BrokeredCdsAndOtherTimeDepositsFairValue_F38632549231387DC334AB31D48085D9_verboseLabel_en-US" xlink:label="lab_asb_BrokeredCdsAndOtherTimeDepositsFairValue_F38632549231387DC334AB31D48085D9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Brokered CDs and other time deposits, fair value</link:label>
    <link:label id="lab_asb_BrokeredCdsAndOtherTimeDepositsFairValue_F38632549231387DC334AB31D48085D9_label_en-US" xlink:label="lab_asb_BrokeredCdsAndOtherTimeDepositsFairValue_F38632549231387DC334AB31D48085D9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Brokered cds and other time deposits fair value</link:label>
    <link:label id="lab_asb_BrokeredCdsAndOtherTimeDepositsFairValue_F38632549231387DC334AB31D48085D9_documentation_en-US" xlink:label="lab_asb_BrokeredCdsAndOtherTimeDepositsFairValue_F38632549231387DC334AB31D48085D9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Brokered cds and other time deposits fair value</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_BrokeredCdsAndOtherTimeDepositsFairValue" xlink:label="loc_asb_BrokeredCdsAndOtherTimeDepositsFairValue_F38632549231387DC334AB31D48085D9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_BrokeredCdsAndOtherTimeDepositsFairValue_F38632549231387DC334AB31D48085D9" xlink:to="lab_asb_BrokeredCdsAndOtherTimeDepositsFairValue_F38632549231387DC334AB31D48085D9" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShortTermBorrowings_3F89CCA46C5764B47F01AB31D480509F_verboseLabel_en-US" xlink:label="lab_us-gaap_ShortTermBorrowings_3F89CCA46C5764B47F01AB31D480509F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Short-term funding</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShortTermBorrowings" xlink:label="loc_us-gaap_ShortTermBorrowings_3F89CCA46C5764B47F01AB31D480509F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShortTermBorrowings_3F89CCA46C5764B47F01AB31D480509F" xlink:to="lab_us-gaap_ShortTermBorrowings_3F89CCA46C5764B47F01AB31D480509F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShorttermDebtFairValue_1DDC3F2E80AFDB538000AB31D480E5D6_verboseLabel_en-US" xlink:label="lab_us-gaap_ShorttermDebtFairValue_1DDC3F2E80AFDB538000AB31D480E5D6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Short-term funding, fair value</link:label>
    <link:label id="lab_us-gaap_ShorttermDebtFairValue_1DDC3F2E80AFDB538000AB31D480E5D6_label_en-US" xlink:label="lab_us-gaap_ShorttermDebtFairValue_1DDC3F2E80AFDB538000AB31D480E5D6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Short-term Debt, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShorttermDebtFairValue" xlink:label="loc_us-gaap_ShorttermDebtFairValue_1DDC3F2E80AFDB538000AB31D480E5D6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShorttermDebtFairValue_1DDC3F2E80AFDB538000AB31D480E5D6" xlink:to="lab_us-gaap_ShorttermDebtFairValue_1DDC3F2E80AFDB538000AB31D480E5D6" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebt_301569A5D6200ADBE7A5AB31D480F70C_verboseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebt_301569A5D6200ADBE7A5AB31D480F70C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Long-term funding</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebt" xlink:label="loc_us-gaap_LongTermDebt_301569A5D6200ADBE7A5AB31D480F70C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebt_301569A5D6200ADBE7A5AB31D480F70C" xlink:to="lab_us-gaap_LongTermDebt_301569A5D6200ADBE7A5AB31D480F70C" xlink:type="arc" />
    <link:label id="lab_us-gaap_LongTermDebtFairValue_BF5361A00D31E9F1601EAB31D480F01F_verboseLabel_en-US" xlink:label="lab_us-gaap_LongTermDebtFairValue_BF5361A00D31E9F1601EAB31D480F01F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Long-term funding, fair value</link:label>
    <link:label id="lab_us-gaap_LongTermDebtFairValue_BF5361A00D31E9F1601EAB31D480F01F_label_en-US" xlink:label="lab_us-gaap_LongTermDebtFairValue_BF5361A00D31E9F1601EAB31D480F01F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Debt, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LongTermDebtFairValue" xlink:label="loc_us-gaap_LongTermDebtFairValue_BF5361A00D31E9F1601EAB31D480F01F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LongTermDebtFairValue_BF5361A00D31E9F1601EAB31D480F01F" xlink:to="lab_us-gaap_LongTermDebtFairValue_BF5361A00D31E9F1601EAB31D480F01F" xlink:type="arc" />
    <link:label id="lab_us-gaap_LineOfCredit_7E46D979CE5C615F0011AB31D480E8C4_verboseLabel_en-US" xlink:label="lab_us-gaap_LineOfCredit_7E46D979CE5C615F0011AB31D480E8C4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Standby letters of credit</link:label>
    <link:label id="lab_us-gaap_LineOfCredit_7E46D979CE5C615F0011AB31D480E8C4_label_en-US" xlink:label="lab_us-gaap_LineOfCredit_7E46D979CE5C615F0011AB31D480E8C4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Long-term Line of Credit</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LineOfCredit" xlink:label="loc_us-gaap_LineOfCredit_7E46D979CE5C615F0011AB31D480E8C4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LineOfCredit_7E46D979CE5C615F0011AB31D480E8C4" xlink:to="lab_us-gaap_LineOfCredit_7E46D979CE5C615F0011AB31D480E8C4" xlink:type="arc" />
    <link:label id="lab_us-gaap_LinesOfCreditFairValueDisclosure_490883B1638EA591B707AB31D480D459_verboseLabel_en-US" xlink:label="lab_us-gaap_LinesOfCreditFairValueDisclosure_490883B1638EA591B707AB31D480D459" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Standby letters of credit, fair value</link:label>
    <link:label id="lab_us-gaap_LinesOfCreditFairValueDisclosure_490883B1638EA591B707AB31D480D459_label_en-US" xlink:label="lab_us-gaap_LinesOfCreditFairValueDisclosure_490883B1638EA591B707AB31D480D459" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Lines of Credit, Fair Value Disclosure</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LinesOfCreditFairValueDisclosure" xlink:label="loc_us-gaap_LinesOfCreditFairValueDisclosure_490883B1638EA591B707AB31D480D459" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LinesOfCreditFairValueDisclosure_490883B1638EA591B707AB31D480D459" xlink:to="lab_us-gaap_LinesOfCreditFairValueDisclosure_490883B1638EA591B707AB31D480D459" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeLiabilities_8A2AEBC86D28713B1CE6AB31D4806FFC_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeLiabilities_8A2AEBC86D28713B1CE6AB31D4806FFC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivatives (trading and other liabilities)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeLiabilities" xlink:label="loc_us-gaap_DerivativeLiabilities_8A2AEBC86D28713B1CE6AB31D4806FFC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeLiabilities_8A2AEBC86D28713B1CE6AB31D4806FFC" xlink:to="lab_us-gaap_DerivativeLiabilities_8A2AEBC86D28713B1CE6AB31D4806FFC" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeFairValueOfDerivativeLiability_B8D1B744EA424B3B6AC1AB31D48072DC_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeFairValueOfDerivativeLiability_B8D1B744EA424B3B6AC1AB31D48072DC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivatives (trading and other liabilities), fair value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeFairValueOfDerivativeLiability" xlink:label="loc_us-gaap_DerivativeFairValueOfDerivativeLiability_B8D1B744EA424B3B6AC1AB31D48072DC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeFairValueOfDerivativeLiability_B8D1B744EA424B3B6AC1AB31D48072DC" xlink:to="lab_us-gaap_DerivativeFairValueOfDerivativeLiability_B8D1B744EA424B3B6AC1AB31D48072DC" xlink:type="arc" />
    <link:label id="lab_us-gaap_LettersOfCreditOutstandingAmount_E6231E9C1A0925F86888AB8A8A740783_terseLabel_en-US" xlink:label="lab_us-gaap_LettersOfCreditOutstandingAmount_E6231E9C1A0925F86888AB8A8A740783" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Letters of Credit Outstanding, Amount</link:label>
    <link:label id="lab_us-gaap_LettersOfCreditOutstandingAmount_E6231E9C1A0925F86888AB8A8A740783_label_en-US" xlink:label="lab_us-gaap_LettersOfCreditOutstandingAmount_E6231E9C1A0925F86888AB8A8A740783" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Letters of Credit Outstanding, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LettersOfCreditOutstandingAmount" xlink:label="loc_us-gaap_LettersOfCreditOutstandingAmount_E6231E9C1A0925F86888AB8A8A740783" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LettersOfCreditOutstandingAmount_E6231E9C1A0925F86888AB8A8A740783" xlink:to="lab_us-gaap_LettersOfCreditOutstandingAmount_E6231E9C1A0925F86888AB8A8A740783" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareBasicAndDilutedAbstract_A079EF0855FAD13CE154A1A400A09DE1_verboseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasicAndDilutedAbstract_A079EF0855FAD13CE154A1A400A09DE1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Calculations for basic and diluted earnings per common share</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareBasicAndDilutedAbstract_A079EF0855FAD13CE154A1A400A09DE1_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasicAndDilutedAbstract_A079EF0855FAD13CE154A1A400A09DE1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Basic and Diluted [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareBasicAndDilutedAbstract" xlink:label="loc_us-gaap_EarningsPerShareBasicAndDilutedAbstract_A079EF0855FAD13CE154A1A400A09DE1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareBasicAndDilutedAbstract_A079EF0855FAD13CE154A1A400A09DE1" xlink:to="lab_us-gaap_EarningsPerShareBasicAndDilutedAbstract_A079EF0855FAD13CE154A1A400A09DE1" xlink:type="arc" />
    <link:label id="lab_us-gaap_PreferredStockDividendsAndOtherAdjustments_9CAE2680DDF737D2DD60A1A400A03BEC_negatedLabel_en-US" xlink:label="lab_us-gaap_PreferredStockDividendsAndOtherAdjustments_9CAE2680DDF737D2DD60A1A400A03BEC" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Preferred stock dividends</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PreferredStockDividendsAndOtherAdjustments" xlink:label="loc_us-gaap_PreferredStockDividendsAndOtherAdjustments_9CAE2680DDF737D2DD60A1A400A03BEC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PreferredStockDividendsAndOtherAdjustments_9CAE2680DDF737D2DD60A1A400A03BEC" xlink:to="lab_us-gaap_PreferredStockDividendsAndOtherAdjustments_9CAE2680DDF737D2DD60A1A400A03BEC" xlink:type="arc" />
    <link:label id="lab_us-gaap_DividendsCommonStock_0FA3494ABA2AB58B0899A1A400A030AD_negatedLabel_en-US" xlink:label="lab_us-gaap_DividendsCommonStock_0FA3494ABA2AB58B0899A1A400A030AD" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Common shareholder dividends</link:label>
    <link:label id="lab_us-gaap_DividendsCommonStock_0FA3494ABA2AB58B0899A1A400A030AD_label_en-US" xlink:label="lab_us-gaap_DividendsCommonStock_0FA3494ABA2AB58B0899A1A400A030AD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Dividends, Common Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DividendsCommonStock" xlink:label="loc_us-gaap_DividendsCommonStock_0FA3494ABA2AB58B0899A1A400A030AD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DividendsCommonStock_0FA3494ABA2AB58B0899A1A400A030AD" xlink:to="lab_us-gaap_DividendsCommonStock_0FA3494ABA2AB58B0899A1A400A030AD" xlink:type="arc" />
    <link:label id="lab_asb_UnvestedShareBasedPaymentAwards_3CB603779AE1B8677DA6A1A400A06705_negatedLabel_en-US" xlink:label="lab_asb_UnvestedShareBasedPaymentAwards_3CB603779AE1B8677DA6A1A400A06705" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Unvested share-based payment awards</link:label>
    <link:label id="lab_asb_UnvestedShareBasedPaymentAwards_3CB603779AE1B8677DA6A1A400A06705_label_en-US" xlink:label="lab_asb_UnvestedShareBasedPaymentAwards_3CB603779AE1B8677DA6A1A400A06705" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unvested Share based Payment Awards</link:label>
    <link:label id="lab_asb_UnvestedShareBasedPaymentAwards_3CB603779AE1B8677DA6A1A400A06705_documentation_en-US" xlink:label="lab_asb_UnvestedShareBasedPaymentAwards_3CB603779AE1B8677DA6A1A400A06705" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Unvested Share based Payment Awards.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_UnvestedShareBasedPaymentAwards" xlink:label="loc_asb_UnvestedShareBasedPaymentAwards_3CB603779AE1B8677DA6A1A400A06705" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_UnvestedShareBasedPaymentAwards_3CB603779AE1B8677DA6A1A400A06705" xlink:to="lab_asb_UnvestedShareBasedPaymentAwards_3CB603779AE1B8677DA6A1A400A06705" xlink:type="arc" />
    <link:label id="lab_us-gaap_UndistributedEarnings_80BD5897E134C44083B2A1A400A030E8_totalLabel_en-US" xlink:label="lab_us-gaap_UndistributedEarnings_80BD5897E134C44083B2A1A400A030E8" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Undistributed earnings</link:label>
    <link:label id="lab_us-gaap_UndistributedEarnings_80BD5897E134C44083B2A1A400A030E8_label_en-US" xlink:label="lab_us-gaap_UndistributedEarnings_80BD5897E134C44083B2A1A400A030E8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Undistributed Earnings, Basic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UndistributedEarnings" xlink:label="loc_us-gaap_UndistributedEarnings_80BD5897E134C44083B2A1A400A030E8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UndistributedEarnings_80BD5897E134C44083B2A1A400A030E8" xlink:to="lab_us-gaap_UndistributedEarnings_80BD5897E134C44083B2A1A400A030E8" xlink:type="arc" />
    <link:label id="lab_asb_UndistributedEarningsAllocatedToCommonShareholders_FE79A04771266BC55C6CA1A400A03237_terseLabel_en-US" xlink:label="lab_asb_UndistributedEarningsAllocatedToCommonShareholders_FE79A04771266BC55C6CA1A400A03237" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Undistributed earnings allocated to common shareholders</link:label>
    <link:label id="lab_asb_UndistributedEarningsAllocatedToCommonShareholders_FE79A04771266BC55C6CA1A400A03237_label_en-US" xlink:label="lab_asb_UndistributedEarningsAllocatedToCommonShareholders_FE79A04771266BC55C6CA1A400A03237" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Undistributed Earnings Allocated To Common Shareholders</link:label>
    <link:label id="lab_asb_UndistributedEarningsAllocatedToCommonShareholders_FE79A04771266BC55C6CA1A400A03237_documentation_en-US" xlink:label="lab_asb_UndistributedEarningsAllocatedToCommonShareholders_FE79A04771266BC55C6CA1A400A03237" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Undistributed earnings allocated to common shareholders</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_UndistributedEarningsAllocatedToCommonShareholders" xlink:label="loc_asb_UndistributedEarningsAllocatedToCommonShareholders_FE79A04771266BC55C6CA1A400A03237" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_UndistributedEarningsAllocatedToCommonShareholders_FE79A04771266BC55C6CA1A400A03237" xlink:to="lab_asb_UndistributedEarningsAllocatedToCommonShareholders_FE79A04771266BC55C6CA1A400A03237" xlink:type="arc" />
    <link:label id="lab_asb_UndistributedEarningsAllocatedToUnvestedShareBasedPaymentAwards_4F3394C200A88B0B72DEA1A400A02E14_verboseLabel_en-US" xlink:label="lab_asb_UndistributedEarningsAllocatedToUnvestedShareBasedPaymentAwards_4F3394C200A88B0B72DEA1A400A02E14" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Undistributed earnings allocated to unvested share-based payment awards</link:label>
    <link:label id="lab_asb_UndistributedEarningsAllocatedToUnvestedShareBasedPaymentAwards_4F3394C200A88B0B72DEA1A400A02E14_label_en-US" xlink:label="lab_asb_UndistributedEarningsAllocatedToUnvestedShareBasedPaymentAwards_4F3394C200A88B0B72DEA1A400A02E14" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Undistributed Earnings Allocated To Unvested Share Based Payment Awards</link:label>
    <link:label id="lab_asb_UndistributedEarningsAllocatedToUnvestedShareBasedPaymentAwards_4F3394C200A88B0B72DEA1A400A02E14_documentation_en-US" xlink:label="lab_asb_UndistributedEarningsAllocatedToUnvestedShareBasedPaymentAwards_4F3394C200A88B0B72DEA1A400A02E14" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Undistributed Earnings Allocated To Unvested Share-Based Payment Awards</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_UndistributedEarningsAllocatedToUnvestedShareBasedPaymentAwards" xlink:label="loc_asb_UndistributedEarningsAllocatedToUnvestedShareBasedPaymentAwards_4F3394C200A88B0B72DEA1A400A02E14" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_UndistributedEarningsAllocatedToUnvestedShareBasedPaymentAwards_4F3394C200A88B0B72DEA1A400A02E14" xlink:to="lab_asb_UndistributedEarningsAllocatedToUnvestedShareBasedPaymentAwards_4F3394C200A88B0B72DEA1A400A02E14" xlink:type="arc" />
    <link:label id="lab_asb_UndistributedEarningsAllocations_3A655D5C065E82F715CBA1A400A01FDC_totalLabel_en-US" xlink:label="lab_asb_UndistributedEarningsAllocations_3A655D5C065E82F715CBA1A400A01FDC" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Undistributed earnings</link:label>
    <link:label id="lab_asb_UndistributedEarningsAllocations_3A655D5C065E82F715CBA1A400A01FDC_label_en-US" xlink:label="lab_asb_UndistributedEarningsAllocations_3A655D5C065E82F715CBA1A400A01FDC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">UndistributedEarningsAllocations</link:label>
    <link:label id="lab_asb_UndistributedEarningsAllocations_3A655D5C065E82F715CBA1A400A01FDC_documentation_en-US" xlink:label="lab_asb_UndistributedEarningsAllocations_3A655D5C065E82F715CBA1A400A01FDC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">UndistributedEarningsAllocations</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_UndistributedEarningsAllocations" xlink:label="loc_asb_UndistributedEarningsAllocations_3A655D5C065E82F715CBA1A400A01FDC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_UndistributedEarningsAllocations_3A655D5C065E82F715CBA1A400A01FDC" xlink:to="lab_asb_UndistributedEarningsAllocations_3A655D5C065E82F715CBA1A400A01FDC" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareBasicAbstract_08649556AE29DCCB41D5A1A400A04814_verboseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasicAbstract_08649556AE29DCCB41D5A1A400A04814" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Basic</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareBasicAbstract_08649556AE29DCCB41D5A1A400A04814_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasicAbstract_08649556AE29DCCB41D5A1A400A04814" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Basic [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareBasicAbstract" xlink:label="loc_us-gaap_EarningsPerShareBasicAbstract_08649556AE29DCCB41D5A1A400A04814" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareBasicAbstract_08649556AE29DCCB41D5A1A400A04814" xlink:to="lab_us-gaap_EarningsPerShareBasicAbstract_08649556AE29DCCB41D5A1A400A04814" xlink:type="arc" />
    <link:label id="lab_asb_DistributedEarningsToCommonShareholdersBasic_F6261F74E9D30F00AC76A1A400A009F5_negatedLabel_en-US" xlink:label="lab_asb_DistributedEarningsToCommonShareholdersBasic_F6261F74E9D30F00AC76A1A400A009F5" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Distributed earnings to common shareholders</link:label>
    <link:label id="lab_asb_DistributedEarningsToCommonShareholdersBasic_F6261F74E9D30F00AC76A1A400A009F5_label_en-US" xlink:label="lab_asb_DistributedEarningsToCommonShareholdersBasic_F6261F74E9D30F00AC76A1A400A009F5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Distributed Earnings To Common Shareholders Basic</link:label>
    <link:label id="lab_asb_DistributedEarningsToCommonShareholdersBasic_F6261F74E9D30F00AC76A1A400A009F5_documentation_en-US" xlink:label="lab_asb_DistributedEarningsToCommonShareholdersBasic_F6261F74E9D30F00AC76A1A400A009F5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Distributed earnings to common shareholders basic.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_DistributedEarningsToCommonShareholdersBasic" xlink:label="loc_asb_DistributedEarningsToCommonShareholdersBasic_F6261F74E9D30F00AC76A1A400A009F5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_DistributedEarningsToCommonShareholdersBasic_F6261F74E9D30F00AC76A1A400A009F5" xlink:to="lab_asb_DistributedEarningsToCommonShareholdersBasic_F6261F74E9D30F00AC76A1A400A009F5" xlink:type="arc" />
    <link:label id="lab_asb_UndistributedEarningsBasic_14DCCA5A6725F599FC22A1A400A00C29_terseLabel_en-US" xlink:label="lab_asb_UndistributedEarningsBasic_14DCCA5A6725F599FC22A1A400A00C29" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Undistributed earnings allocated to common shareholders</link:label>
    <link:label id="lab_asb_UndistributedEarningsBasic_14DCCA5A6725F599FC22A1A400A00C29_label_en-US" xlink:label="lab_asb_UndistributedEarningsBasic_14DCCA5A6725F599FC22A1A400A00C29" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Undistributed Earnings Basic</link:label>
    <link:label id="lab_asb_UndistributedEarningsBasic_14DCCA5A6725F599FC22A1A400A00C29_documentation_en-US" xlink:label="lab_asb_UndistributedEarningsBasic_14DCCA5A6725F599FC22A1A400A00C29" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Undistributed Earnings Basic.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_UndistributedEarningsBasic" xlink:label="loc_asb_UndistributedEarningsBasic_14DCCA5A6725F599FC22A1A400A00C29" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_UndistributedEarningsBasic_14DCCA5A6725F599FC22A1A400A00C29" xlink:to="lab_asb_UndistributedEarningsBasic_14DCCA5A6725F599FC22A1A400A00C29" xlink:type="arc" />
    <link:label id="lab_asb_CommonShareholdersEarningsBasic_54ADD081CD0FE9AF4670A1A400A0D2C3_totalLabel_en-US" xlink:label="lab_asb_CommonShareholdersEarningsBasic_54ADD081CD0FE9AF4670A1A400A0D2C3" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total common shareholders earnings, basic</link:label>
    <link:label id="lab_asb_CommonShareholdersEarningsBasic_54ADD081CD0FE9AF4670A1A400A0D2C3_label_en-US" xlink:label="lab_asb_CommonShareholdersEarningsBasic_54ADD081CD0FE9AF4670A1A400A0D2C3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Shareholders Earnings Basic</link:label>
    <link:label id="lab_asb_CommonShareholdersEarningsBasic_54ADD081CD0FE9AF4670A1A400A0D2C3_documentation_en-US" xlink:label="lab_asb_CommonShareholdersEarningsBasic_54ADD081CD0FE9AF4670A1A400A0D2C3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Common Shareholders Earnings Basic.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CommonShareholdersEarningsBasic" xlink:label="loc_asb_CommonShareholdersEarningsBasic_54ADD081CD0FE9AF4670A1A400A0D2C3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommonShareholdersEarningsBasic_54ADD081CD0FE9AF4670A1A400A0D2C3" xlink:to="lab_asb_CommonShareholdersEarningsBasic_54ADD081CD0FE9AF4670A1A400A0D2C3" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareDilutedAbstract_54A9E841C387BD5198D3A1A400A09965_verboseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareDilutedAbstract_54A9E841C387BD5198D3A1A400A09965" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Diluted</link:label>
    <link:label id="lab_us-gaap_EarningsPerShareDilutedAbstract_54A9E841C387BD5198D3A1A400A09965_label_en-US" xlink:label="lab_us-gaap_EarningsPerShareDilutedAbstract_54A9E841C387BD5198D3A1A400A09965" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share, Diluted [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareDilutedAbstract" xlink:label="loc_us-gaap_EarningsPerShareDilutedAbstract_54A9E841C387BD5198D3A1A400A09965" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareDilutedAbstract_54A9E841C387BD5198D3A1A400A09965" xlink:to="lab_us-gaap_EarningsPerShareDilutedAbstract_54A9E841C387BD5198D3A1A400A09965" xlink:type="arc" />
    <link:label id="lab_asb_DistributedEarningsToCommonShareholdersDiluted_14E00831415216E2DF2DA1A400A08ED9_negatedLabel_en-US" xlink:label="lab_asb_DistributedEarningsToCommonShareholdersDiluted_14E00831415216E2DF2DA1A400A08ED9" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Distributed earnings to common shareholders</link:label>
    <link:label id="lab_asb_DistributedEarningsToCommonShareholdersDiluted_14E00831415216E2DF2DA1A400A08ED9_label_en-US" xlink:label="lab_asb_DistributedEarningsToCommonShareholdersDiluted_14E00831415216E2DF2DA1A400A08ED9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Distributed Earnings To Common Shareholders Diluted</link:label>
    <link:label id="lab_asb_DistributedEarningsToCommonShareholdersDiluted_14E00831415216E2DF2DA1A400A08ED9_documentation_en-US" xlink:label="lab_asb_DistributedEarningsToCommonShareholdersDiluted_14E00831415216E2DF2DA1A400A08ED9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Distributed earnings to common shareholders diluted.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_DistributedEarningsToCommonShareholdersDiluted" xlink:label="loc_asb_DistributedEarningsToCommonShareholdersDiluted_14E00831415216E2DF2DA1A400A08ED9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_DistributedEarningsToCommonShareholdersDiluted_14E00831415216E2DF2DA1A400A08ED9" xlink:to="lab_asb_DistributedEarningsToCommonShareholdersDiluted_14E00831415216E2DF2DA1A400A08ED9" xlink:type="arc" />
    <link:label id="lab_us-gaap_UndistributedEarningsDiluted_44A0814A8D4C52BE1FF5A1A400A0BD1F_verboseLabel_en-US" xlink:label="lab_us-gaap_UndistributedEarningsDiluted_44A0814A8D4C52BE1FF5A1A400A0BD1F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Undistributed earnings allocated to common shareholders</link:label>
    <link:label id="lab_us-gaap_UndistributedEarningsDiluted_44A0814A8D4C52BE1FF5A1A400A0BD1F_label_en-US" xlink:label="lab_us-gaap_UndistributedEarningsDiluted_44A0814A8D4C52BE1FF5A1A400A0BD1F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Undistributed Earnings, Diluted</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UndistributedEarningsDiluted" xlink:label="loc_us-gaap_UndistributedEarningsDiluted_44A0814A8D4C52BE1FF5A1A400A0BD1F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UndistributedEarningsDiluted_44A0814A8D4C52BE1FF5A1A400A0BD1F" xlink:to="lab_us-gaap_UndistributedEarningsDiluted_44A0814A8D4C52BE1FF5A1A400A0BD1F" xlink:type="arc" />
    <link:label id="lab_asb_CommonShareholdersEarningsDiluted_D01A2745E26CD4138318A1A400A0F1A9_totalLabel_en-US" xlink:label="lab_asb_CommonShareholdersEarningsDiluted_D01A2745E26CD4138318A1A400A0F1A9" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total common shareholders earnings, diluted</link:label>
    <link:label id="lab_asb_CommonShareholdersEarningsDiluted_D01A2745E26CD4138318A1A400A0F1A9_label_en-US" xlink:label="lab_asb_CommonShareholdersEarningsDiluted_D01A2745E26CD4138318A1A400A0F1A9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Shareholders Earnings Diluted</link:label>
    <link:label id="lab_asb_CommonShareholdersEarningsDiluted_D01A2745E26CD4138318A1A400A0F1A9_documentation_en-US" xlink:label="lab_asb_CommonShareholdersEarningsDiluted_D01A2745E26CD4138318A1A400A0F1A9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Common Shareholders Earnings Diluted.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CommonShareholdersEarningsDiluted" xlink:label="loc_asb_CommonShareholdersEarningsDiluted_D01A2745E26CD4138318A1A400A0F1A9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommonShareholdersEarningsDiluted_D01A2745E26CD4138318A1A400A0F1A9" xlink:to="lab_asb_CommonShareholdersEarningsDiluted_D01A2745E26CD4138318A1A400A0F1A9" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_6CCA53C15DB49A173D3FA1A400A001D8_terseLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_6CCA53C15DB49A173D3FA1A400A001D8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Weighted average common shares outstanding (in shares)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfSharesOutstandingBasic" xlink:label="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_6CCA53C15DB49A173D3FA1A400A001D8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_6CCA53C15DB49A173D3FA1A400A001D8" xlink:to="lab_us-gaap_WeightedAverageNumberOfSharesOutstandingBasic_6CCA53C15DB49A173D3FA1A400A001D8" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_B7934206F6FB91A3194FA1A400A0955E_verboseLabel_en-US" xlink:label="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_B7934206F6FB91A3194FA1A400A0955E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Effect of dilutive common stock awards (in shares)</link:label>
    <link:label id="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_B7934206F6FB91A3194FA1A400A0955E_label_en-US" xlink:label="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_B7934206F6FB91A3194FA1A400A0955E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Incremental Common Shares Attributable to Dilutive Effect of Share-based Payment Arrangements</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements" xlink:label="loc_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_B7934206F6FB91A3194FA1A400A0955E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_B7934206F6FB91A3194FA1A400A0955E" xlink:to="lab_us-gaap_IncrementalCommonSharesAttributableToShareBasedPaymentArrangements_B7934206F6FB91A3194FA1A400A0955E" xlink:type="arc" />
    <link:label id="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_7DDEDD7128207665C44FA1A400A03B5B_totalLabel_en-US" xlink:label="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_7DDEDD7128207665C44FA1A400A03B5B" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Diluted weighted average common shares outstanding (in shares)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding" xlink:label="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_7DDEDD7128207665C44FA1A400A03B5B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_7DDEDD7128207665C44FA1A400A03B5B" xlink:to="lab_us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding_7DDEDD7128207665C44FA1A400A03B5B" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareBasic_69C61F282D2976983012A1A400A01C97_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareBasic_69C61F282D2976983012A1A400A01C97" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Basic earnings (loss) per common share (in usd per share)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareBasic" xlink:label="loc_us-gaap_EarningsPerShareBasic_69C61F282D2976983012A1A400A01C97" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareBasic_69C61F282D2976983012A1A400A01C97" xlink:to="lab_us-gaap_EarningsPerShareBasic_69C61F282D2976983012A1A400A01C97" xlink:type="arc" />
    <link:label id="lab_us-gaap_EarningsPerShareDiluted_ED6F368865F1CE5D7EE0A1A400A01587_terseLabel_en-US" xlink:label="lab_us-gaap_EarningsPerShareDiluted_ED6F368865F1CE5D7EE0A1A400A01587" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Diluted earnings (loss) per common share (in usd per share)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EarningsPerShareDiluted" xlink:label="loc_us-gaap_EarningsPerShareDiluted_ED6F368865F1CE5D7EE0A1A400A01587" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EarningsPerShareDiluted_ED6F368865F1CE5D7EE0A1A400A01587" xlink:to="lab_us-gaap_EarningsPerShareDiluted_ED6F368865F1CE5D7EE0A1A400A01587" xlink:type="arc" />
    <link:label id="lab_us-gaap_DefinedBenefitPensionPlansAndDefinedBenefitPostretirementPlansDisclosureAbstract_2D075410F76B02482A3124DA98CF656E_label_en-US" xlink:label="lab_us-gaap_DefinedBenefitPensionPlansAndDefinedBenefitPostretirementPlansDisclosureAbstract_2D075410F76B02482A3124DA98CF656E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Defined Benefit Pension Plans and Defined Benefit Postretirement Plans Disclosure [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DefinedBenefitPensionPlansAndDefinedBenefitPostretirementPlansDisclosureAbstract" xlink:label="loc_us-gaap_DefinedBenefitPensionPlansAndDefinedBenefitPostretirementPlansDisclosureAbstract_2D075410F76B02482A3124DA98CF656E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DefinedBenefitPensionPlansAndDefinedBenefitPostretirementPlansDisclosureAbstract_2D075410F76B02482A3124DA98CF656E" xlink:to="lab_us-gaap_DefinedBenefitPensionPlansAndDefinedBenefitPostretirementPlansDisclosureAbstract_2D075410F76B02482A3124DA98CF656E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfNetBenefitCostsTableTextBlock_7AA086680F1359D8080024DA98CF761A_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfNetBenefitCostsTableTextBlock_7AA086680F1359D8080024DA98CF761A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Net period benefit cost for the pension and postretirement plans</link:label>
    <link:label id="lab_us-gaap_ScheduleOfNetBenefitCostsTableTextBlock_7AA086680F1359D8080024DA98CF761A_label_en-US" xlink:label="lab_us-gaap_ScheduleOfNetBenefitCostsTableTextBlock_7AA086680F1359D8080024DA98CF761A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Net Benefit Costs [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfNetBenefitCostsTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfNetBenefitCostsTableTextBlock_7AA086680F1359D8080024DA98CF761A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfNetBenefitCostsTableTextBlock_7AA086680F1359D8080024DA98CF761A" xlink:to="lab_us-gaap_ScheduleOfNetBenefitCostsTableTextBlock_7AA086680F1359D8080024DA98CF761A" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_DF75225A8CD88376C742A063EBE81921_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_DF75225A8CD88376C742A063EBE81921" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Table]</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_DF75225A8CD88376C742A063EBE81921_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_DF75225A8CD88376C742A063EBE81921" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossTable" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_DF75225A8CD88376C742A063EBE81921" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_DF75225A8CD88376C742A063EBE81921" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossTable_DF75225A8CD88376C742A063EBE81921" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_731FE931142B4F5A2A18A063EBE8CCD1_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_731FE931142B4F5A2A18A063EBE8CCD1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Investments Securities Available For Sale</link:label>
    <link:label id="lab_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_731FE931142B4F5A2A18A063EBE8CCD1_label_en-US" xlink:label="lab_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_731FE931142B4F5A2A18A063EBE8CCD1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Net Investment Gain (Loss) Attributable to Parent [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember" xlink:label="loc_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_731FE931142B4F5A2A18A063EBE8CCD1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_731FE931142B4F5A2A18A063EBE8CCD1" xlink:to="lab_us-gaap_AccumulatedNetUnrealizedInvestmentGainLossMember_731FE931142B4F5A2A18A063EBE8CCD1" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentMember_92B4107DFCC1B1FBF4AFA063EBE81F09_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentMember_92B4107DFCC1B1FBF4AFA063EBE81F09" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Defined Benefit Pension and Post Retirement Obligations</link:label>
    <link:label id="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentMember_92B4107DFCC1B1FBF4AFA063EBE81F09_label_en-US" xlink:label="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentMember_92B4107DFCC1B1FBF4AFA063EBE81F09" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Defined Benefit Plans Adjustment Attributable to Parent [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedDefinedBenefitPlansAdjustmentMember" xlink:label="loc_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentMember_92B4107DFCC1B1FBF4AFA063EBE81F09" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentMember_92B4107DFCC1B1FBF4AFA063EBE81F09" xlink:to="lab_us-gaap_AccumulatedDefinedBenefitPlansAdjustmentMember_92B4107DFCC1B1FBF4AFA063EBE81F09" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_D2B493EAC00936006B6CA063EBE86524_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_D2B493EAC00936006B6CA063EBE86524" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Line Items]</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_D2B493EAC00936006B6CA063EBE86524_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_D2B493EAC00936006B6CA063EBE86524" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_D2B493EAC00936006B6CA063EBE86524" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_D2B493EAC00936006B6CA063EBE86524" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossLineItems_D2B493EAC00936006B6CA063EBE86524" xlink:type="arc" />
    <link:label id="lab_asb_AccumulatedOtherComprehensiveIncomeLossRollForward_381736412CB29F8CEA72A063EBE8673B_terseLabel_en-US" xlink:label="lab_asb_AccumulatedOtherComprehensiveIncomeLossRollForward_381736412CB29F8CEA72A063EBE8673B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Roll Forward]</link:label>
    <link:label id="lab_asb_AccumulatedOtherComprehensiveIncomeLossRollForward_381736412CB29F8CEA72A063EBE8673B_label_en-US" xlink:label="lab_asb_AccumulatedOtherComprehensiveIncomeLossRollForward_381736412CB29F8CEA72A063EBE8673B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Roll Forward]</link:label>
    <link:label id="lab_asb_AccumulatedOtherComprehensiveIncomeLossRollForward_381736412CB29F8CEA72A063EBE8673B_documentation_en-US" xlink:label="lab_asb_AccumulatedOtherComprehensiveIncomeLossRollForward_381736412CB29F8CEA72A063EBE8673B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss) [Roll Forward]</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_AccumulatedOtherComprehensiveIncomeLossRollForward" xlink:label="loc_asb_AccumulatedOtherComprehensiveIncomeLossRollForward_381736412CB29F8CEA72A063EBE8673B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_AccumulatedOtherComprehensiveIncomeLossRollForward_381736412CB29F8CEA72A063EBE8673B" xlink:to="lab_asb_AccumulatedOtherComprehensiveIncomeLossRollForward_381736412CB29F8CEA72A063EBE8673B" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_1546946CBB966751E268A063EBE8B551_periodStartLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_1546946CBB966751E268A063EBE8B551" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Beginning Balance</link:label>
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_1546946CBB966751E268A063EBE8B551_label_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_1546946CBB966751E268A063EBE8B551" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Accumulated Other Comprehensive Income (Loss), Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_1546946CBB966751E268A063EBE8B551" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_1546946CBB966751E268A063EBE8B551" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_1546946CBB966751E268A063EBE8B551" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsBeforeTax_49DCF5F1039D8610658BA063EBE838C0_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsBeforeTax_49DCF5F1039D8610658BA063EBE838C0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive income (loss) before reclassifications</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsBeforeTax_49DCF5F1039D8610658BA063EBE838C0_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsBeforeTax_49DCF5F1039D8610658BA063EBE838C0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), before Reclassifications, before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsBeforeTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsBeforeTax_49DCF5F1039D8610658BA063EBE838C0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsBeforeTax_49DCF5F1039D8610658BA063EBE838C0" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossBeforeReclassificationsBeforeTax_49DCF5F1039D8610658BA063EBE838C0" xlink:type="arc" />
    <link:label id="lab_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodBeforeTax_059D63C967742E7CDE5AA063EBE880A5_negatedLabel_en-US" xlink:label="lab_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodBeforeTax_059D63C967742E7CDE5AA063EBE880A5" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Investment securities gain, net</link:label>
    <link:label id="lab_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodBeforeTax_059D63C967742E7CDE5AA063EBE880A5_label_en-US" xlink:label="lab_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodBeforeTax_059D63C967742E7CDE5AA063EBE880A5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reclassification from Accumulated Other Comprehensive Income, Current Period, before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodBeforeTax" xlink:label="loc_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodBeforeTax_059D63C967742E7CDE5AA063EBE880A5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodBeforeTax_059D63C967742E7CDE5AA063EBE880A5" xlink:to="lab_us-gaap_ReclassificationFromAccumulatedOtherComprehensiveIncomeCurrentPeriodBeforeTax_059D63C967742E7CDE5AA063EBE880A5" xlink:type="arc" />
    <link:label id="lab_us-gaap_LaborAndRelatedExpense_3FA37E43EEA088F473F4A063EBE812E0_negatedLabel_en-US" xlink:label="lab_us-gaap_LaborAndRelatedExpense_3FA37E43EEA088F473F4A063EBE812E0" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Personnel expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LaborAndRelatedExpense" xlink:label="loc_us-gaap_LaborAndRelatedExpense_3FA37E43EEA088F473F4A063EBE812E0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LaborAndRelatedExpense_3FA37E43EEA088F473F4A063EBE812E0" xlink:to="lab_us-gaap_LaborAndRelatedExpense_3FA37E43EEA088F473F4A063EBE812E0" xlink:type="arc" />
    <link:label id="lab_asb_AmortizationofNetUnrealizedGainonAvailableforSaleSecuritiesTransferedtoHeldtomaturitySecurities_C4CD7FEBBF39274955ADA063EBE842EE_negatedTerseLabel_en-US" xlink:label="lab_asb_AmortizationofNetUnrealizedGainonAvailableforSaleSecuritiesTransferedtoHeldtomaturitySecurities_C4CD7FEBBF39274955ADA063EBE842EE" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Interest income (Amortization of net unrealized gains (losses) on available for sale securities transferred to held to maturity securities)</link:label>
    <link:label id="lab_asb_AmortizationofNetUnrealizedGainonAvailableforSaleSecuritiesTransferedtoHeldtomaturitySecurities_C4CD7FEBBF39274955ADA063EBE842EE_label_en-US" xlink:label="lab_asb_AmortizationofNetUnrealizedGainonAvailableforSaleSecuritiesTransferedtoHeldtomaturitySecurities_C4CD7FEBBF39274955ADA063EBE842EE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amortization of Net Unrealized Gain on Available-for-Sale Securities Transfered to Held-to-maturity Securities</link:label>
    <link:label id="lab_asb_AmortizationofNetUnrealizedGainonAvailableforSaleSecuritiesTransferedtoHeldtomaturitySecurities_C4CD7FEBBF39274955ADA063EBE842EE_documentation_en-US" xlink:label="lab_asb_AmortizationofNetUnrealizedGainonAvailableforSaleSecuritiesTransferedtoHeldtomaturitySecurities_C4CD7FEBBF39274955ADA063EBE842EE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amortization of Net Unrealized Gain on Available-for-Sale Securities Transfered to Held-to-maturity Securities</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_AmortizationofNetUnrealizedGainonAvailableforSaleSecuritiesTransferedtoHeldtomaturitySecurities" xlink:label="loc_asb_AmortizationofNetUnrealizedGainonAvailableforSaleSecuritiesTransferedtoHeldtomaturitySecurities_C4CD7FEBBF39274955ADA063EBE842EE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_AmortizationofNetUnrealizedGainonAvailableforSaleSecuritiesTransferedtoHeldtomaturitySecurities_C4CD7FEBBF39274955ADA063EBE842EE" xlink:to="lab_asb_AmortizationofNetUnrealizedGainonAvailableforSaleSecuritiesTransferedtoHeldtomaturitySecurities_C4CD7FEBBF39274955ADA063EBE842EE" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossTax_683FD9B8ABA3350BFC71A063EBE8E08D_negatedLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossTax_683FD9B8ABA3350BFC71A063EBE8E08D" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Income tax (expense) benefit</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossTax_683FD9B8ABA3350BFC71A063EBE8E08D_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossTax_683FD9B8ABA3350BFC71A063EBE8E08D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossTax_683FD9B8ABA3350BFC71A063EBE8E08D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossTax_683FD9B8ABA3350BFC71A063EBE8E08D" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossTax_683FD9B8ABA3350BFC71A063EBE8E08D" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_490E4A8458D3CA383250A063EBE8BB38_totalLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_490E4A8458D3CA383250A063EBE8BB38" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total other comprehensive income (loss)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTax_490E4A8458D3CA383250A063EBE8BB38" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTax_490E4A8458D3CA383250A063EBE8BB38" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTax_490E4A8458D3CA383250A063EBE8BB38" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_C5EB23D74B51DD9AF322A063EBE8D934_periodEndLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_C5EB23D74B51DD9AF322A063EBE8D934" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Ending Balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_C5EB23D74B51DD9AF322A063EBE8D934" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_C5EB23D74B51DD9AF322A063EBE8D934" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_C5EB23D74B51DD9AF322A063EBE8D934" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfFinancingReceivableRecordedInvestmentCreditQualityIndicatorTable_BE73362077ED0CB254EC92094BBF24A5_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfFinancingReceivableRecordedInvestmentCreditQualityIndicatorTable_BE73362077ED0CB254EC92094BBF24A5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Financing Receivable, Recorded Investment, Credit Quality Indicator [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfFinancingReceivableRecordedInvestmentCreditQualityIndicatorTable_BE73362077ED0CB254EC92094BBF24A5_label_en-US" xlink:label="lab_us-gaap_ScheduleOfFinancingReceivableRecordedInvestmentCreditQualityIndicatorTable_BE73362077ED0CB254EC92094BBF24A5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Financing Receivable, Recorded Investment, Credit Quality Indicator [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfFinancingReceivableRecordedInvestmentCreditQualityIndicatorTable" xlink:label="loc_us-gaap_ScheduleOfFinancingReceivableRecordedInvestmentCreditQualityIndicatorTable_BE73362077ED0CB254EC92094BBF24A5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfFinancingReceivableRecordedInvestmentCreditQualityIndicatorTable_BE73362077ED0CB254EC92094BBF24A5" xlink:to="lab_us-gaap_ScheduleOfFinancingReceivableRecordedInvestmentCreditQualityIndicatorTable_BE73362077ED0CB254EC92094BBF24A5" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis_AF35167896FA42C8B87292094BBF7583_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis_AF35167896FA42C8B87292094BBF7583" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Class of Financing Receivable, Type [Axis]</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis_AF35167896FA42C8B87292094BBF7583_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis_AF35167896FA42C8B87292094BBF7583" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Class of Financing Receivable, Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis" xlink:label="loc_us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis_AF35167896FA42C8B87292094BBF7583" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis_AF35167896FA42C8B87292094BBF7583" xlink:to="lab_us-gaap_FinancingReceivableRecordedInvestmentByClassOfFinancingReceivableAxis_AF35167896FA42C8B87292094BBF7583" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableRecordedInvestmentClassOfFinancingReceivableDomain_50D4F7B1E5339F914A6092094BBF609F_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableRecordedInvestmentClassOfFinancingReceivableDomain_50D4F7B1E5339F914A6092094BBF609F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Class of Financing Receivable, Type [Domain]</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableRecordedInvestmentClassOfFinancingReceivableDomain_50D4F7B1E5339F914A6092094BBF609F_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableRecordedInvestmentClassOfFinancingReceivableDomain_50D4F7B1E5339F914A6092094BBF609F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Class of Financing Receivable, Type [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableRecordedInvestmentClassOfFinancingReceivableDomain" xlink:label="loc_us-gaap_FinancingReceivableRecordedInvestmentClassOfFinancingReceivableDomain_50D4F7B1E5339F914A6092094BBF609F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableRecordedInvestmentClassOfFinancingReceivableDomain_50D4F7B1E5339F914A6092094BBF609F" xlink:to="lab_us-gaap_FinancingReceivableRecordedInvestmentClassOfFinancingReceivableDomain_50D4F7B1E5339F914A6092094BBF609F" xlink:type="arc" />
    <link:label id="lab_asb_CommercialAndIndustrialFinancingReceivableMember_0524528DF385EDAE49B492094BBF4919_terseLabel_en-US" xlink:label="lab_asb_CommercialAndIndustrialFinancingReceivableMember_0524528DF385EDAE49B492094BBF4919" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial and industrial</link:label>
    <link:label id="lab_asb_CommercialAndIndustrialFinancingReceivableMember_0524528DF385EDAE49B492094BBF4919_label_en-US" xlink:label="lab_asb_CommercialAndIndustrialFinancingReceivableMember_0524528DF385EDAE49B492094BBF4919" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial And Industrial Financing Receivable [Member]</link:label>
    <link:label id="lab_asb_CommercialAndIndustrialFinancingReceivableMember_0524528DF385EDAE49B492094BBF4919_documentation_en-US" xlink:label="lab_asb_CommercialAndIndustrialFinancingReceivableMember_0524528DF385EDAE49B492094BBF4919" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Commercial and industrial financing receivable member.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CommercialAndIndustrialFinancingReceivableMember" xlink:label="loc_asb_CommercialAndIndustrialFinancingReceivableMember_0524528DF385EDAE49B492094BBF4919" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommercialAndIndustrialFinancingReceivableMember_0524528DF385EDAE49B492094BBF4919" xlink:to="lab_asb_CommercialAndIndustrialFinancingReceivableMember_0524528DF385EDAE49B492094BBF4919" xlink:type="arc" />
    <link:label id="lab_asb_CommercialAndBusinessLendingMember_6F59AEAA0BBB57C37B9192094BBF4DBE_terseLabel_en-US" xlink:label="lab_asb_CommercialAndBusinessLendingMember_6F59AEAA0BBB57C37B9192094BBF4DBE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial and business lending</link:label>
    <link:label id="lab_asb_CommercialAndBusinessLendingMember_6F59AEAA0BBB57C37B9192094BBF4DBE_label_en-US" xlink:label="lab_asb_CommercialAndBusinessLendingMember_6F59AEAA0BBB57C37B9192094BBF4DBE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial And Business Lending [Member]</link:label>
    <link:label id="lab_asb_CommercialAndBusinessLendingMember_6F59AEAA0BBB57C37B9192094BBF4DBE_documentation_en-US" xlink:label="lab_asb_CommercialAndBusinessLendingMember_6F59AEAA0BBB57C37B9192094BBF4DBE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Commercial and business lending</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CommercialAndBusinessLendingMember" xlink:label="loc_asb_CommercialAndBusinessLendingMember_6F59AEAA0BBB57C37B9192094BBF4DBE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommercialAndBusinessLendingMember_6F59AEAA0BBB57C37B9192094BBF4DBE" xlink:to="lab_asb_CommercialAndBusinessLendingMember_6F59AEAA0BBB57C37B9192094BBF4DBE" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommercialRealEstatePortfolioSegmentMember_E0F1D8B1A0606C0DDD7592094BBF1CDA_terseLabel_en-US" xlink:label="lab_us-gaap_CommercialRealEstatePortfolioSegmentMember_E0F1D8B1A0606C0DDD7592094BBF1CDA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial real estate lending</link:label>
    <link:label id="lab_us-gaap_CommercialRealEstatePortfolioSegmentMember_E0F1D8B1A0606C0DDD7592094BBF1CDA_label_en-US" xlink:label="lab_us-gaap_CommercialRealEstatePortfolioSegmentMember_E0F1D8B1A0606C0DDD7592094BBF1CDA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Real Estate Portfolio Segment [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommercialRealEstatePortfolioSegmentMember" xlink:label="loc_us-gaap_CommercialRealEstatePortfolioSegmentMember_E0F1D8B1A0606C0DDD7592094BBF1CDA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommercialRealEstatePortfolioSegmentMember_E0F1D8B1A0606C0DDD7592094BBF1CDA" xlink:to="lab_us-gaap_CommercialRealEstatePortfolioSegmentMember_E0F1D8B1A0606C0DDD7592094BBF1CDA" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommercialPortfolioSegmentMember_3B6626C659B559143C5C92094BBF7150_terseLabel_en-US" xlink:label="lab_us-gaap_CommercialPortfolioSegmentMember_3B6626C659B559143C5C92094BBF7150" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total commercial</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommercialPortfolioSegmentMember" xlink:label="loc_us-gaap_CommercialPortfolioSegmentMember_3B6626C659B559143C5C92094BBF7150" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommercialPortfolioSegmentMember_3B6626C659B559143C5C92094BBF7150" xlink:to="lab_us-gaap_CommercialPortfolioSegmentMember_3B6626C659B559143C5C92094BBF7150" xlink:type="arc" />
    <link:label id="lab_us-gaap_ResidentialMortgageMember_D6FF85FF2BC86E42EEBF92094BBFE580_terseLabel_en-US" xlink:label="lab_us-gaap_ResidentialMortgageMember_D6FF85FF2BC86E42EEBF92094BBFE580" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Residential mortgage</link:label>
    <link:label id="lab_us-gaap_ResidentialMortgageMember_D6FF85FF2BC86E42EEBF92094BBFE580_label_en-US" xlink:label="lab_us-gaap_ResidentialMortgageMember_D6FF85FF2BC86E42EEBF92094BBFE580" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Residential Mortgage [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ResidentialMortgageMember" xlink:label="loc_us-gaap_ResidentialMortgageMember_D6FF85FF2BC86E42EEBF92094BBFE580" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ResidentialMortgageMember_D6FF85FF2BC86E42EEBF92094BBFE580" xlink:to="lab_us-gaap_ResidentialMortgageMember_D6FF85FF2BC86E42EEBF92094BBFE580" xlink:type="arc" />
    <link:label id="lab_us-gaap_HomeEquityMember_E05955493AEB77910FA892094BBF1A98_terseLabel_en-US" xlink:label="lab_us-gaap_HomeEquityMember_E05955493AEB77910FA892094BBF1A98" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Home equity</link:label>
    <link:label id="lab_us-gaap_HomeEquityMember_E05955493AEB77910FA892094BBF1A98_label_en-US" xlink:label="lab_us-gaap_HomeEquityMember_E05955493AEB77910FA892094BBF1A98" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Home Equity Line of Credit [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HomeEquityMember" xlink:label="loc_us-gaap_HomeEquityMember_E05955493AEB77910FA892094BBF1A98" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HomeEquityMember_E05955493AEB77910FA892094BBF1A98" xlink:to="lab_us-gaap_HomeEquityMember_E05955493AEB77910FA892094BBF1A98" xlink:type="arc" />
    <link:label id="lab_asb_OtherconsumerMember_1E5FCF3CE35500D353C692094BBF4AB1_terseLabel_en-US" xlink:label="lab_asb_OtherconsumerMember_1E5FCF3CE35500D353C692094BBF4AB1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other consumer</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_OtherconsumerMember" xlink:label="loc_asb_OtherconsumerMember_1E5FCF3CE35500D353C692094BBF4AB1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_OtherconsumerMember_1E5FCF3CE35500D353C692094BBF4AB1" xlink:to="lab_asb_OtherconsumerMember_1E5FCF3CE35500D353C692094BBF4AB1" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConsumerPortfolioSegmentMember_D2364A8F08AA66BA905D92094BBF1275_terseLabel_en-US" xlink:label="lab_us-gaap_ConsumerPortfolioSegmentMember_D2364A8F08AA66BA905D92094BBF1275" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total consumer</link:label>
    <link:label id="lab_us-gaap_ConsumerPortfolioSegmentMember_D2364A8F08AA66BA905D92094BBF1275_label_en-US" xlink:label="lab_us-gaap_ConsumerPortfolioSegmentMember_D2364A8F08AA66BA905D92094BBF1275" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consumer Portfolio Segment [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConsumerPortfolioSegmentMember" xlink:label="loc_us-gaap_ConsumerPortfolioSegmentMember_D2364A8F08AA66BA905D92094BBF1275" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsumerPortfolioSegmentMember_D2364A8F08AA66BA905D92094BBF1275" xlink:to="lab_us-gaap_ConsumerPortfolioSegmentMember_D2364A8F08AA66BA905D92094BBF1275" xlink:type="arc" />
    <link:label id="lab_us-gaap_InternalCreditAssessmentAxis_0403F3C64736F7BE376292094BBF33E5_terseLabel_en-US" xlink:label="lab_us-gaap_InternalCreditAssessmentAxis_0403F3C64736F7BE376292094BBF33E5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Internal Credit Assessment [Axis]</link:label>
    <link:label id="lab_us-gaap_InternalCreditAssessmentAxis_0403F3C64736F7BE376292094BBF33E5_label_en-US" xlink:label="lab_us-gaap_InternalCreditAssessmentAxis_0403F3C64736F7BE376292094BBF33E5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Internal Credit Assessment [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InternalCreditAssessmentAxis" xlink:label="loc_us-gaap_InternalCreditAssessmentAxis_0403F3C64736F7BE376292094BBF33E5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InternalCreditAssessmentAxis_0403F3C64736F7BE376292094BBF33E5" xlink:to="lab_us-gaap_InternalCreditAssessmentAxis_0403F3C64736F7BE376292094BBF33E5" xlink:type="arc" />
    <link:label id="lab_us-gaap_InternalCreditAssessmentDomain_C67E44458E42277C286992094BBF85F2_terseLabel_en-US" xlink:label="lab_us-gaap_InternalCreditAssessmentDomain_C67E44458E42277C286992094BBF85F2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Internal Credit Assessment [Domain]</link:label>
    <link:label id="lab_us-gaap_InternalCreditAssessmentDomain_C67E44458E42277C286992094BBF85F2_label_en-US" xlink:label="lab_us-gaap_InternalCreditAssessmentDomain_C67E44458E42277C286992094BBF85F2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Internal Credit Assessment [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InternalCreditAssessmentDomain" xlink:label="loc_us-gaap_InternalCreditAssessmentDomain_C67E44458E42277C286992094BBF85F2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InternalCreditAssessmentDomain_C67E44458E42277C286992094BBF85F2" xlink:to="lab_us-gaap_InternalCreditAssessmentDomain_C67E44458E42277C286992094BBF85F2" xlink:type="arc" />
    <link:label id="lab_us-gaap_PassMember_8E099B5E1638F5D79EA892094BBFA2C3_terseLabel_en-US" xlink:label="lab_us-gaap_PassMember_8E099B5E1638F5D79EA892094BBFA2C3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Pass</link:label>
    <link:label id="lab_us-gaap_PassMember_8E099B5E1638F5D79EA892094BBFA2C3_label_en-US" xlink:label="lab_us-gaap_PassMember_8E099B5E1638F5D79EA892094BBFA2C3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Pass [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PassMember" xlink:label="loc_us-gaap_PassMember_8E099B5E1638F5D79EA892094BBFA2C3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PassMember_8E099B5E1638F5D79EA892094BBFA2C3" xlink:to="lab_us-gaap_PassMember_8E099B5E1638F5D79EA892094BBFA2C3" xlink:type="arc" />
    <link:label id="lab_us-gaap_SpecialMentionMember_0BF55C3380D053C9B86B92094BBFB69A_terseLabel_en-US" xlink:label="lab_us-gaap_SpecialMentionMember_0BF55C3380D053C9B86B92094BBFB69A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Special Mention</link:label>
    <link:label id="lab_us-gaap_SpecialMentionMember_0BF55C3380D053C9B86B92094BBFB69A_label_en-US" xlink:label="lab_us-gaap_SpecialMentionMember_0BF55C3380D053C9B86B92094BBFB69A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Special Mention [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SpecialMentionMember" xlink:label="loc_us-gaap_SpecialMentionMember_0BF55C3380D053C9B86B92094BBFB69A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SpecialMentionMember_0BF55C3380D053C9B86B92094BBFB69A" xlink:to="lab_us-gaap_SpecialMentionMember_0BF55C3380D053C9B86B92094BBFB69A" xlink:type="arc" />
    <link:label id="lab_asb_PotentialProblemMember_A44471B3F3B85C44A59392094BBFCDC7_terseLabel_en-US" xlink:label="lab_asb_PotentialProblemMember_A44471B3F3B85C44A59392094BBFCDC7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Potential Problem</link:label>
    <link:label id="lab_asb_PotentialProblemMember_A44471B3F3B85C44A59392094BBFCDC7_label_en-US" xlink:label="lab_asb_PotentialProblemMember_A44471B3F3B85C44A59392094BBFCDC7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Potential Problem [Member]</link:label>
    <link:label id="lab_asb_PotentialProblemMember_A44471B3F3B85C44A59392094BBFCDC7_documentation_en-US" xlink:label="lab_asb_PotentialProblemMember_A44471B3F3B85C44A59392094BBFCDC7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Potential problem.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_PotentialProblemMember" xlink:label="loc_asb_PotentialProblemMember_A44471B3F3B85C44A59392094BBFCDC7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_PotentialProblemMember_A44471B3F3B85C44A59392094BBFCDC7" xlink:to="lab_asb_PotentialProblemMember_A44471B3F3B85C44A59392094BBFCDC7" xlink:type="arc" />
    <link:label id="lab_asb_NonaccrualLoanMember_EFCDB46BC2BA7350D90A92094BCF73B7_terseLabel_en-US" xlink:label="lab_asb_NonaccrualLoanMember_EFCDB46BC2BA7350D90A92094BCF73B7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Nonaccrual</link:label>
    <link:label id="lab_asb_NonaccrualLoanMember_EFCDB46BC2BA7350D90A92094BCF73B7_label_en-US" xlink:label="lab_asb_NonaccrualLoanMember_EFCDB46BC2BA7350D90A92094BCF73B7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Nonaccrual Loan [Member]</link:label>
    <link:label id="lab_asb_NonaccrualLoanMember_EFCDB46BC2BA7350D90A92094BCF73B7_documentation_en-US" xlink:label="lab_asb_NonaccrualLoanMember_EFCDB46BC2BA7350D90A92094BCF73B7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Nonaccrual loan.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_NonaccrualLoanMember" xlink:label="loc_asb_NonaccrualLoanMember_EFCDB46BC2BA7350D90A92094BCF73B7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_NonaccrualLoanMember_EFCDB46BC2BA7350D90A92094BCF73B7" xlink:to="lab_asb_NonaccrualLoanMember_EFCDB46BC2BA7350D90A92094BCF73B7" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableRecordedInvestmentLineItems_078AB1C59DFF23F3EEE192094BCF929C_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableRecordedInvestmentLineItems_078AB1C59DFF23F3EEE192094BCF929C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financing Receivable, Recorded Investment [Line Items]</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableRecordedInvestmentLineItems_078AB1C59DFF23F3EEE192094BCF929C_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableRecordedInvestmentLineItems_078AB1C59DFF23F3EEE192094BCF929C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Recorded Investment [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableRecordedInvestmentLineItems" xlink:label="loc_us-gaap_FinancingReceivableRecordedInvestmentLineItems_078AB1C59DFF23F3EEE192094BCF929C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableRecordedInvestmentLineItems_078AB1C59DFF23F3EEE192094BCF929C" xlink:to="lab_us-gaap_FinancingReceivableRecordedInvestmentLineItems_078AB1C59DFF23F3EEE192094BCF929C" xlink:type="arc" />
    <link:label id="lab_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_C9CA5D204D7C948DA83D92094BCF240E_terseLabel_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_C9CA5D204D7C948DA83D92094BCF240E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loans and Leases Receivable, Net of Deferred Income</link:label>
    <link:label id="lab_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_C9CA5D204D7C948DA83D92094BCF240E_label_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_C9CA5D204D7C948DA83D92094BCF240E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans and Leases Receivable, Net of Deferred Income</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome" xlink:label="loc_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_C9CA5D204D7C948DA83D92094BCF240E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_C9CA5D204D7C948DA83D92094BCF240E" xlink:to="lab_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_C9CA5D204D7C948DA83D92094BCF240E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_9A3B29A25C261C59C41592094A4906F6_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_9A3B29A25C261C59C41592094A4906F6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Loan composition</link:label>
    <link:label id="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_9A3B29A25C261C59C41592094A4906F6_label_en-US" xlink:label="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_9A3B29A25C261C59C41592094A4906F6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Accounts, Notes, Loans and Financing Receivable [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock" xlink:label="loc_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_9A3B29A25C261C59C41592094A4906F6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_9A3B29A25C261C59C41592094A4906F6" xlink:to="lab_us-gaap_ScheduleOfAccountsNotesLoansAndFinancingReceivableTextBlock_9A3B29A25C261C59C41592094A4906F6" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableCreditQualityIndicatorsTableTextBlock_8586767824D577BE6E0792094A490EEC_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableCreditQualityIndicatorsTableTextBlock_8586767824D577BE6E0792094A490EEC" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Commercial and consumer loans by credit quality indicator</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableCreditQualityIndicatorsTableTextBlock_8586767824D577BE6E0792094A490EEC_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableCreditQualityIndicatorsTableTextBlock_8586767824D577BE6E0792094A490EEC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable Credit Quality Indicators [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableCreditQualityIndicatorsTableTextBlock" xlink:label="loc_us-gaap_FinancingReceivableCreditQualityIndicatorsTableTextBlock_8586767824D577BE6E0792094A490EEC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableCreditQualityIndicatorsTableTextBlock_8586767824D577BE6E0792094A490EEC" xlink:to="lab_us-gaap_FinancingReceivableCreditQualityIndicatorsTableTextBlock_8586767824D577BE6E0792094A490EEC" xlink:type="arc" />
    <link:label id="lab_us-gaap_PastDueFinancingReceivablesTableTextBlock_A43B2FD2DB8AE2F4B13892094A495363_verboseLabel_en-US" xlink:label="lab_us-gaap_PastDueFinancingReceivablesTableTextBlock_A43B2FD2DB8AE2F4B13892094A495363" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summarized details of Loans</link:label>
    <link:label id="lab_us-gaap_PastDueFinancingReceivablesTableTextBlock_A43B2FD2DB8AE2F4B13892094A495363_label_en-US" xlink:label="lab_us-gaap_PastDueFinancingReceivablesTableTextBlock_A43B2FD2DB8AE2F4B13892094A495363" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Past Due Financing Receivables [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PastDueFinancingReceivablesTableTextBlock" xlink:label="loc_us-gaap_PastDueFinancingReceivablesTableTextBlock_A43B2FD2DB8AE2F4B13892094A495363" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PastDueFinancingReceivablesTableTextBlock_A43B2FD2DB8AE2F4B13892094A495363" xlink:to="lab_us-gaap_PastDueFinancingReceivablesTableTextBlock_A43B2FD2DB8AE2F4B13892094A495363" xlink:type="arc" />
    <link:label id="lab_us-gaap_ImpairedFinancingReceivablesTableTextBlock_01CFF792CFA4180CA3C092094A49DFFE_verboseLabel_en-US" xlink:label="lab_us-gaap_ImpairedFinancingReceivablesTableTextBlock_01CFF792CFA4180CA3C092094A49DFFE" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summarized details of impaired Loans</link:label>
    <link:label id="lab_us-gaap_ImpairedFinancingReceivablesTableTextBlock_01CFF792CFA4180CA3C092094A49DFFE_label_en-US" xlink:label="lab_us-gaap_ImpairedFinancingReceivablesTableTextBlock_01CFF792CFA4180CA3C092094A49DFFE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Impaired Financing Receivables [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ImpairedFinancingReceivablesTableTextBlock" xlink:label="loc_us-gaap_ImpairedFinancingReceivablesTableTextBlock_01CFF792CFA4180CA3C092094A49DFFE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ImpairedFinancingReceivablesTableTextBlock_01CFF792CFA4180CA3C092094A49DFFE" xlink:to="lab_us-gaap_ImpairedFinancingReceivablesTableTextBlock_01CFF792CFA4180CA3C092094A49DFFE" xlink:type="arc" />
    <link:label id="lab_asb_TroubledDebtRestructuringsPerformingandNonaccrualTableTextBlock_2113562F3A4BD42A57B592094A49EFEC_verboseLabel_en-US" xlink:label="lab_asb_TroubledDebtRestructuringsPerformingandNonaccrualTableTextBlock_2113562F3A4BD42A57B592094A49EFEC" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Nonaccrual and performing restructured loans</link:label>
    <link:label id="lab_asb_TroubledDebtRestructuringsPerformingandNonaccrualTableTextBlock_2113562F3A4BD42A57B592094A49EFEC_label_en-US" xlink:label="lab_asb_TroubledDebtRestructuringsPerformingandNonaccrualTableTextBlock_2113562F3A4BD42A57B592094A49EFEC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Troubled Debt Restructurings Performing and Nonaccrual [Table Text Block]</link:label>
    <link:label id="lab_asb_TroubledDebtRestructuringsPerformingandNonaccrualTableTextBlock_2113562F3A4BD42A57B592094A49EFEC_documentation_en-US" xlink:label="lab_asb_TroubledDebtRestructuringsPerformingandNonaccrualTableTextBlock_2113562F3A4BD42A57B592094A49EFEC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Troubled Debt Restructurings Performing and Nonaccrual [Table Text Block]</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_TroubledDebtRestructuringsPerformingandNonaccrualTableTextBlock" xlink:label="loc_asb_TroubledDebtRestructuringsPerformingandNonaccrualTableTextBlock_2113562F3A4BD42A57B592094A49EFEC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_TroubledDebtRestructuringsPerformingandNonaccrualTableTextBlock_2113562F3A4BD42A57B592094A49EFEC" xlink:to="lab_asb_TroubledDebtRestructuringsPerformingandNonaccrualTableTextBlock_2113562F3A4BD42A57B592094A49EFEC" xlink:type="arc" />
    <link:label id="lab_us-gaap_TroubledDebtRestructuringsOnFinancingReceivablesTableTextBlock_0AC893BF25CECC8D73C292094A4994B4_verboseLabel_en-US" xlink:label="lab_us-gaap_TroubledDebtRestructuringsOnFinancingReceivablesTableTextBlock_0AC893BF25CECC8D73C292094A4994B4" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summary of restructured loans</link:label>
    <link:label id="lab_us-gaap_TroubledDebtRestructuringsOnFinancingReceivablesTableTextBlock_0AC893BF25CECC8D73C292094A4994B4_label_en-US" xlink:label="lab_us-gaap_TroubledDebtRestructuringsOnFinancingReceivablesTableTextBlock_0AC893BF25CECC8D73C292094A4994B4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Troubled Debt Restructurings on Financing Receivables [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TroubledDebtRestructuringsOnFinancingReceivablesTableTextBlock" xlink:label="loc_us-gaap_TroubledDebtRestructuringsOnFinancingReceivablesTableTextBlock_0AC893BF25CECC8D73C292094A4994B4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TroubledDebtRestructuringsOnFinancingReceivablesTableTextBlock_0AC893BF25CECC8D73C292094A4994B4" xlink:to="lab_us-gaap_TroubledDebtRestructuringsOnFinancingReceivablesTableTextBlock_0AC893BF25CECC8D73C292094A4994B4" xlink:type="arc" />
    <link:label id="lab_asb_TroubledDebtRestructuringsSubsequentDefaultTableTextBlock_113DE36EF970FACA7B1F92094A49EF0E_verboseLabel_en-US" xlink:label="lab_asb_TroubledDebtRestructuringsSubsequentDefaultTableTextBlock_113DE36EF970FACA7B1F92094A49EF0E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Troubled debt restructurings subsequent redefault</link:label>
    <link:label id="lab_asb_TroubledDebtRestructuringsSubsequentDefaultTableTextBlock_113DE36EF970FACA7B1F92094A49EF0E_label_en-US" xlink:label="lab_asb_TroubledDebtRestructuringsSubsequentDefaultTableTextBlock_113DE36EF970FACA7B1F92094A49EF0E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Troubled Debt Restructurings Subsequent Default [Table Text Block]</link:label>
    <link:label id="lab_asb_TroubledDebtRestructuringsSubsequentDefaultTableTextBlock_113DE36EF970FACA7B1F92094A49EF0E_documentation_en-US" xlink:label="lab_asb_TroubledDebtRestructuringsSubsequentDefaultTableTextBlock_113DE36EF970FACA7B1F92094A49EF0E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Table showing troubled debt restructurings that subsequently redefaulted during the period</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_TroubledDebtRestructuringsSubsequentDefaultTableTextBlock" xlink:label="loc_asb_TroubledDebtRestructuringsSubsequentDefaultTableTextBlock_113DE36EF970FACA7B1F92094A49EF0E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_TroubledDebtRestructuringsSubsequentDefaultTableTextBlock_113DE36EF970FACA7B1F92094A49EF0E" xlink:to="lab_asb_TroubledDebtRestructuringsSubsequentDefaultTableTextBlock_113DE36EF970FACA7B1F92094A49EF0E" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllowanceForCreditLossesOnFinancingReceivablesTableTextBlock_542CF357340E04B6E7DB92094A49D7B7_verboseLabel_en-US" xlink:label="lab_us-gaap_AllowanceForCreditLossesOnFinancingReceivablesTableTextBlock_542CF357340E04B6E7DB92094A49D7B7" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Changes in the allowance for loan losses by portfolio segment</link:label>
    <link:label id="lab_us-gaap_AllowanceForCreditLossesOnFinancingReceivablesTableTextBlock_542CF357340E04B6E7DB92094A49D7B7_label_en-US" xlink:label="lab_us-gaap_AllowanceForCreditLossesOnFinancingReceivablesTableTextBlock_542CF357340E04B6E7DB92094A49D7B7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Allowance for Credit Losses on Financing Receivables [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AllowanceForCreditLossesOnFinancingReceivablesTableTextBlock" xlink:label="loc_us-gaap_AllowanceForCreditLossesOnFinancingReceivablesTableTextBlock_542CF357340E04B6E7DB92094A49D7B7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllowanceForCreditLossesOnFinancingReceivablesTableTextBlock_542CF357340E04B6E7DB92094A49D7B7" xlink:to="lab_us-gaap_AllowanceForCreditLossesOnFinancingReceivablesTableTextBlock_542CF357340E04B6E7DB92094A49D7B7" xlink:type="arc" />
    <link:label id="lab_asb_ScheduleOfUnfundedCommitmentsTableTextBlock_8AEF311AA6FB05B291DF92094A49BA1F_verboseLabel_en-US" xlink:label="lab_asb_ScheduleOfUnfundedCommitmentsTableTextBlock_8AEF311AA6FB05B291DF92094A49BA1F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Changes in the allowance for unfunded commitments</link:label>
    <link:label id="lab_asb_ScheduleOfUnfundedCommitmentsTableTextBlock_8AEF311AA6FB05B291DF92094A49BA1F_label_en-US" xlink:label="lab_asb_ScheduleOfUnfundedCommitmentsTableTextBlock_8AEF311AA6FB05B291DF92094A49BA1F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule Of Unfunded Commitments [Table Text Block]</link:label>
    <link:label id="lab_asb_ScheduleOfUnfundedCommitmentsTableTextBlock_8AEF311AA6FB05B291DF92094A49BA1F_documentation_en-US" xlink:label="lab_asb_ScheduleOfUnfundedCommitmentsTableTextBlock_8AEF311AA6FB05B291DF92094A49BA1F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Schedule of allowance for loans and lease losses table text block.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ScheduleOfUnfundedCommitmentsTableTextBlock" xlink:label="loc_asb_ScheduleOfUnfundedCommitmentsTableTextBlock_8AEF311AA6FB05B291DF92094A49BA1F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ScheduleOfUnfundedCommitmentsTableTextBlock_8AEF311AA6FB05B291DF92094A49BA1F" xlink:to="lab_asb_ScheduleOfUnfundedCommitmentsTableTextBlock_8AEF311AA6FB05B291DF92094A49BA1F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfDefinedBenefitPlansDisclosuresTable_DED9280805A13C6A1F408D8A2920ED39_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfDefinedBenefitPlansDisclosuresTable_DED9280805A13C6A1F408D8A2920ED39" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Defined Benefit Plans Disclosures [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfDefinedBenefitPlansDisclosuresTable_DED9280805A13C6A1F408D8A2920ED39_label_en-US" xlink:label="lab_us-gaap_ScheduleOfDefinedBenefitPlansDisclosuresTable_DED9280805A13C6A1F408D8A2920ED39" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Defined Benefit Plans Disclosures [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfDefinedBenefitPlansDisclosuresTable" xlink:label="loc_us-gaap_ScheduleOfDefinedBenefitPlansDisclosuresTable_DED9280805A13C6A1F408D8A2920ED39" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfDefinedBenefitPlansDisclosuresTable_DED9280805A13C6A1F408D8A2920ED39" xlink:to="lab_us-gaap_ScheduleOfDefinedBenefitPlansDisclosuresTable_DED9280805A13C6A1F408D8A2920ED39" xlink:type="arc" />
    <link:label id="lab_us-gaap_DefinedBenefitPlansDisclosuresDefinedBenefitPlansAxis_2AB8273EFEF4ED7BC9F98D8A2920C4B2_terseLabel_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlansDisclosuresDefinedBenefitPlansAxis_2AB8273EFEF4ED7BC9F98D8A2920C4B2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Defined Benefit Plans and Other Postretirement Benefit Plans [Axis]</link:label>
    <link:label id="lab_us-gaap_DefinedBenefitPlansDisclosuresDefinedBenefitPlansAxis_2AB8273EFEF4ED7BC9F98D8A2920C4B2_label_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlansDisclosuresDefinedBenefitPlansAxis_2AB8273EFEF4ED7BC9F98D8A2920C4B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Defined Benefit Plans and Other Postretirement Benefit Plans [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DefinedBenefitPlansDisclosuresDefinedBenefitPlansAxis" xlink:label="loc_us-gaap_DefinedBenefitPlansDisclosuresDefinedBenefitPlansAxis_2AB8273EFEF4ED7BC9F98D8A2920C4B2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DefinedBenefitPlansDisclosuresDefinedBenefitPlansAxis_2AB8273EFEF4ED7BC9F98D8A2920C4B2" xlink:to="lab_us-gaap_DefinedBenefitPlansDisclosuresDefinedBenefitPlansAxis_2AB8273EFEF4ED7BC9F98D8A2920C4B2" xlink:type="arc" />
    <link:label id="lab_us-gaap_DefinedBenefitPlansDomain_9024574A7182A3A71C2B8D8A292041E0_terseLabel_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlansDomain_9024574A7182A3A71C2B8D8A292041E0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Defined Benefit Plan and Other Postretirement Benefit Plan [Domain]</link:label>
    <link:label id="lab_us-gaap_DefinedBenefitPlansDomain_9024574A7182A3A71C2B8D8A292041E0_label_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlansDomain_9024574A7182A3A71C2B8D8A292041E0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Defined Benefit Plan and Other Postretirement Benefit Plan [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DefinedBenefitPlansDomain" xlink:label="loc_us-gaap_DefinedBenefitPlansDomain_9024574A7182A3A71C2B8D8A292041E0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DefinedBenefitPlansDomain_9024574A7182A3A71C2B8D8A292041E0" xlink:to="lab_us-gaap_DefinedBenefitPlansDomain_9024574A7182A3A71C2B8D8A292041E0" xlink:type="arc" />
    <link:label id="lab_us-gaap_PensionPlansDefinedBenefitMember_FC93816FCE2F647DBD3B8D8A2920FDA8_terseLabel_en-US" xlink:label="lab_us-gaap_PensionPlansDefinedBenefitMember_FC93816FCE2F647DBD3B8D8A2920FDA8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Pension Plan:</link:label>
    <link:label id="lab_us-gaap_PensionPlansDefinedBenefitMember_FC93816FCE2F647DBD3B8D8A2920FDA8_label_en-US" xlink:label="lab_us-gaap_PensionPlansDefinedBenefitMember_FC93816FCE2F647DBD3B8D8A2920FDA8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Pension Plan [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PensionPlansDefinedBenefitMember" xlink:label="loc_us-gaap_PensionPlansDefinedBenefitMember_FC93816FCE2F647DBD3B8D8A2920FDA8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PensionPlansDefinedBenefitMember_FC93816FCE2F647DBD3B8D8A2920FDA8" xlink:to="lab_us-gaap_PensionPlansDefinedBenefitMember_FC93816FCE2F647DBD3B8D8A2920FDA8" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherPostretirementBenefitPlansDefinedBenefitMember_B8C8CCF49AA5E85F12B78D8A292034A9_terseLabel_en-US" xlink:label="lab_us-gaap_OtherPostretirementBenefitPlansDefinedBenefitMember_B8C8CCF49AA5E85F12B78D8A292034A9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Postretirement Plan:</link:label>
    <link:label id="lab_us-gaap_OtherPostretirementBenefitPlansDefinedBenefitMember_B8C8CCF49AA5E85F12B78D8A292034A9_label_en-US" xlink:label="lab_us-gaap_OtherPostretirementBenefitPlansDefinedBenefitMember_B8C8CCF49AA5E85F12B78D8A292034A9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Postretirement Benefit Plan [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherPostretirementBenefitPlansDefinedBenefitMember" xlink:label="loc_us-gaap_OtherPostretirementBenefitPlansDefinedBenefitMember_B8C8CCF49AA5E85F12B78D8A292034A9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherPostretirementBenefitPlansDefinedBenefitMember_B8C8CCF49AA5E85F12B78D8A292034A9" xlink:to="lab_us-gaap_OtherPostretirementBenefitPlansDefinedBenefitMember_B8C8CCF49AA5E85F12B78D8A292034A9" xlink:type="arc" />
    <link:label id="lab_us-gaap_DefinedBenefitPlanDisclosureLineItems_9762CB64C3A267C29EC98D8A2920348E_terseLabel_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanDisclosureLineItems_9762CB64C3A267C29EC98D8A2920348E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Defined Benefit Plan Disclosure [Line Items]</link:label>
    <link:label id="lab_us-gaap_DefinedBenefitPlanDisclosureLineItems_9762CB64C3A267C29EC98D8A2920348E_label_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanDisclosureLineItems_9762CB64C3A267C29EC98D8A2920348E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Defined Benefit Plan Disclosure [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DefinedBenefitPlanDisclosureLineItems" xlink:label="loc_us-gaap_DefinedBenefitPlanDisclosureLineItems_9762CB64C3A267C29EC98D8A2920348E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DefinedBenefitPlanDisclosureLineItems_9762CB64C3A267C29EC98D8A2920348E" xlink:to="lab_us-gaap_DefinedBenefitPlanDisclosureLineItems_9762CB64C3A267C29EC98D8A2920348E" xlink:type="arc" />
    <link:label id="lab_us-gaap_DefinedBenefitPlanNetPeriodicBenefitCostAbstract_335F042F33F662AB5C3E8D8A2920E7CB_verboseLabel_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanNetPeriodicBenefitCostAbstract_335F042F33F662AB5C3E8D8A2920E7CB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Net period benefit cost for the pension and postretirement plans</link:label>
    <link:label id="lab_us-gaap_DefinedBenefitPlanNetPeriodicBenefitCostAbstract_335F042F33F662AB5C3E8D8A2920E7CB_label_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanNetPeriodicBenefitCostAbstract_335F042F33F662AB5C3E8D8A2920E7CB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Defined Benefit Plan, Net Periodic Benefit Cost [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DefinedBenefitPlanNetPeriodicBenefitCostAbstract" xlink:label="loc_us-gaap_DefinedBenefitPlanNetPeriodicBenefitCostAbstract_335F042F33F662AB5C3E8D8A2920E7CB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DefinedBenefitPlanNetPeriodicBenefitCostAbstract_335F042F33F662AB5C3E8D8A2920E7CB" xlink:to="lab_us-gaap_DefinedBenefitPlanNetPeriodicBenefitCostAbstract_335F042F33F662AB5C3E8D8A2920E7CB" xlink:type="arc" />
    <link:label id="lab_us-gaap_DefinedBenefitPlanServiceCost_575E3318920473C20B368D8A29204609_verboseLabel_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanServiceCost_575E3318920473C20B368D8A29204609" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Service cost</link:label>
    <link:label id="lab_us-gaap_DefinedBenefitPlanServiceCost_575E3318920473C20B368D8A29204609_label_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanServiceCost_575E3318920473C20B368D8A29204609" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Defined Benefit Plan, Service Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DefinedBenefitPlanServiceCost" xlink:label="loc_us-gaap_DefinedBenefitPlanServiceCost_575E3318920473C20B368D8A29204609" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DefinedBenefitPlanServiceCost_575E3318920473C20B368D8A29204609" xlink:to="lab_us-gaap_DefinedBenefitPlanServiceCost_575E3318920473C20B368D8A29204609" xlink:type="arc" />
    <link:label id="lab_us-gaap_DefinedBenefitPlanInterestCost_A5D8FBBBDAF36BF97D4B8D8A29207D4B_verboseLabel_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanInterestCost_A5D8FBBBDAF36BF97D4B8D8A29207D4B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Interest cost</link:label>
    <link:label id="lab_us-gaap_DefinedBenefitPlanInterestCost_A5D8FBBBDAF36BF97D4B8D8A29207D4B_label_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanInterestCost_A5D8FBBBDAF36BF97D4B8D8A29207D4B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Defined Benefit Plan, Interest Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DefinedBenefitPlanInterestCost" xlink:label="loc_us-gaap_DefinedBenefitPlanInterestCost_A5D8FBBBDAF36BF97D4B8D8A29207D4B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DefinedBenefitPlanInterestCost_A5D8FBBBDAF36BF97D4B8D8A29207D4B" xlink:to="lab_us-gaap_DefinedBenefitPlanInterestCost_A5D8FBBBDAF36BF97D4B8D8A29207D4B" xlink:type="arc" />
    <link:label id="lab_us-gaap_DefinedBenefitPlanExpectedReturnOnPlanAssets_21DCE9A327B78AF169138D8A29205517_negatedLabel_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanExpectedReturnOnPlanAssets_21DCE9A327B78AF169138D8A29205517" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Expected return on plan assets</link:label>
    <link:label id="lab_us-gaap_DefinedBenefitPlanExpectedReturnOnPlanAssets_21DCE9A327B78AF169138D8A29205517_label_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanExpectedReturnOnPlanAssets_21DCE9A327B78AF169138D8A29205517" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Defined Benefit Plan, Expected Return on Plan Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DefinedBenefitPlanExpectedReturnOnPlanAssets" xlink:label="loc_us-gaap_DefinedBenefitPlanExpectedReturnOnPlanAssets_21DCE9A327B78AF169138D8A29205517" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DefinedBenefitPlanExpectedReturnOnPlanAssets_21DCE9A327B78AF169138D8A29205517" xlink:to="lab_us-gaap_DefinedBenefitPlanExpectedReturnOnPlanAssets_21DCE9A327B78AF169138D8A29205517" xlink:type="arc" />
    <link:label id="lab_us-gaap_DefinedBenefitPlanAmortizationOfPriorServiceCostCredit_568616AD070003ED02818D8A29200A16_verboseLabel_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanAmortizationOfPriorServiceCostCredit_568616AD070003ED02818D8A29200A16" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Amortization of prior service cost</link:label>
    <link:label id="lab_us-gaap_DefinedBenefitPlanAmortizationOfPriorServiceCostCredit_568616AD070003ED02818D8A29200A16_label_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanAmortizationOfPriorServiceCostCredit_568616AD070003ED02818D8A29200A16" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Defined Benefit Plan, Amortization of Prior Service Cost (Credit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DefinedBenefitPlanAmortizationOfPriorServiceCostCredit" xlink:label="loc_us-gaap_DefinedBenefitPlanAmortizationOfPriorServiceCostCredit_568616AD070003ED02818D8A29200A16" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DefinedBenefitPlanAmortizationOfPriorServiceCostCredit_568616AD070003ED02818D8A29200A16" xlink:to="lab_us-gaap_DefinedBenefitPlanAmortizationOfPriorServiceCostCredit_568616AD070003ED02818D8A29200A16" xlink:type="arc" />
    <link:label id="lab_us-gaap_DefinedBenefitPlanAmortizationOfGainsLosses_711047344F41F5C4F7608D8A29200D14_negatedLabel_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanAmortizationOfGainsLosses_711047344F41F5C4F7608D8A29200D14" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Amortization of actuarial loss</link:label>
    <link:label id="lab_us-gaap_DefinedBenefitPlanAmortizationOfGainsLosses_711047344F41F5C4F7608D8A29200D14_label_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanAmortizationOfGainsLosses_711047344F41F5C4F7608D8A29200D14" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Defined Benefit Plan, Amortization of Gains (Losses)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DefinedBenefitPlanAmortizationOfGainsLosses" xlink:label="loc_us-gaap_DefinedBenefitPlanAmortizationOfGainsLosses_711047344F41F5C4F7608D8A29200D14" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DefinedBenefitPlanAmortizationOfGainsLosses_711047344F41F5C4F7608D8A29200D14" xlink:to="lab_us-gaap_DefinedBenefitPlanAmortizationOfGainsLosses_711047344F41F5C4F7608D8A29200D14" xlink:type="arc" />
    <link:label id="lab_us-gaap_DefinedBenefitPlanNetPeriodicBenefitCost_04138ACB572DD43F97A68D8A29209774_totalLabel_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanNetPeriodicBenefitCost_04138ACB572DD43F97A68D8A29209774" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total net pension cost</link:label>
    <link:label id="lab_us-gaap_DefinedBenefitPlanNetPeriodicBenefitCost_04138ACB572DD43F97A68D8A29209774_label_en-US" xlink:label="lab_us-gaap_DefinedBenefitPlanNetPeriodicBenefitCost_04138ACB572DD43F97A68D8A29209774" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Defined Benefit Plan, Net Periodic Benefit Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DefinedBenefitPlanNetPeriodicBenefitCost" xlink:label="loc_us-gaap_DefinedBenefitPlanNetPeriodicBenefitCost_04138ACB572DD43F97A68D8A29209774" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DefinedBenefitPlanNetPeriodicBenefitCost_04138ACB572DD43F97A68D8A29209774" xlink:to="lab_us-gaap_DefinedBenefitPlanNetPeriodicBenefitCost_04138ACB572DD43F97A68D8A29209774" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAndQualifyingAccountsDisclosureTable_BA9C7C083B7DFE475056AB28936A039D_terseLabel_en-US" xlink:label="lab_us-gaap_ValuationAndQualifyingAccountsDisclosureTable_BA9C7C083B7DFE475056AB28936A039D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Valuation and Qualifying Accounts Disclosure [Table]</link:label>
    <link:label id="lab_us-gaap_ValuationAndQualifyingAccountsDisclosureTable_BA9C7C083B7DFE475056AB28936A039D_label_en-US" xlink:label="lab_us-gaap_ValuationAndQualifyingAccountsDisclosureTable_BA9C7C083B7DFE475056AB28936A039D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Valuation and Qualifying Accounts Disclosure [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAndQualifyingAccountsDisclosureTable" xlink:label="loc_us-gaap_ValuationAndQualifyingAccountsDisclosureTable_BA9C7C083B7DFE475056AB28936A039D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAndQualifyingAccountsDisclosureTable_BA9C7C083B7DFE475056AB28936A039D" xlink:to="lab_us-gaap_ValuationAndQualifyingAccountsDisclosureTable_BA9C7C083B7DFE475056AB28936A039D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesTypeAxis_AC49440982DD24B671E1AB28936A543B_terseLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesTypeAxis_AC49440982DD24B671E1AB28936A543B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Valuation Allowances and Reserves Type [Axis]</link:label>
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesTypeAxis_AC49440982DD24B671E1AB28936A543B_label_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesTypeAxis_AC49440982DD24B671E1AB28936A543B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Valuation Allowances and Reserves Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAllowancesAndReservesTypeAxis" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesTypeAxis_AC49440982DD24B671E1AB28936A543B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesTypeAxis_AC49440982DD24B671E1AB28936A543B" xlink:to="lab_us-gaap_ValuationAllowancesAndReservesTypeAxis_AC49440982DD24B671E1AB28936A543B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesDomain_5D3B6A256A39637B72CFAB28936A0749_terseLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesDomain_5D3B6A256A39637B72CFAB28936A0749" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Valuation Allowances and Reserves [Domain]</link:label>
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesDomain_5D3B6A256A39637B72CFAB28936A0749_label_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesDomain_5D3B6A256A39637B72CFAB28936A0749" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Valuation Allowances and Reserves [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAllowancesAndReservesDomain" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesDomain_5D3B6A256A39637B72CFAB28936A0749" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesDomain_5D3B6A256A39637B72CFAB28936A0749" xlink:to="lab_us-gaap_ValuationAllowancesAndReservesDomain_5D3B6A256A39637B72CFAB28936A0749" xlink:type="arc" />
    <link:label id="lab_us-gaap_ReserveForOffBalanceSheetActivitiesMember_613349FD7C6C69830EF2AB28936A0A55_terseLabel_en-US" xlink:label="lab_us-gaap_ReserveForOffBalanceSheetActivitiesMember_613349FD7C6C69830EF2AB28936A0A55" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Allowance for Unfunded Commitments:</link:label>
    <link:label id="lab_us-gaap_ReserveForOffBalanceSheetActivitiesMember_613349FD7C6C69830EF2AB28936A0A55_label_en-US" xlink:label="lab_us-gaap_ReserveForOffBalanceSheetActivitiesMember_613349FD7C6C69830EF2AB28936A0A55" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reserve for Off-balance Sheet Activities [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ReserveForOffBalanceSheetActivitiesMember" xlink:label="loc_us-gaap_ReserveForOffBalanceSheetActivitiesMember_613349FD7C6C69830EF2AB28936A0A55" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReserveForOffBalanceSheetActivitiesMember_613349FD7C6C69830EF2AB28936A0A55" xlink:to="lab_us-gaap_ReserveForOffBalanceSheetActivitiesMember_613349FD7C6C69830EF2AB28936A0A55" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesLineItems_D3C4EB6693E317DDAB9CAB28936A2F93_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesLineItems_D3C4EB6693E317DDAB9CAB28936A2F93" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financing Receivable, Allowance for Credit Losses [Line Items]</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesLineItems_D3C4EB6693E317DDAB9CAB28936A2F93_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesLineItems_D3C4EB6693E317DDAB9CAB28936A2F93" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Allowance for Credit Losses [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableAllowanceForCreditLossesLineItems" xlink:label="loc_us-gaap_FinancingReceivableAllowanceForCreditLossesLineItems_D3C4EB6693E317DDAB9CAB28936A2F93" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableAllowanceForCreditLossesLineItems_D3C4EB6693E317DDAB9CAB28936A2F93" xlink:to="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesLineItems_D3C4EB6693E317DDAB9CAB28936A2F93" xlink:type="arc" />
    <link:label id="lab_us-gaap_MovementInValuationAllowancesAndReservesRollForward_6489FB508F6F1208188AAB28936A05A8_terseLabel_en-US" xlink:label="lab_us-gaap_MovementInValuationAllowancesAndReservesRollForward_6489FB508F6F1208188AAB28936A05A8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Change in the allowance for unfunded commitments</link:label>
    <link:label id="lab_us-gaap_MovementInValuationAllowancesAndReservesRollForward_6489FB508F6F1208188AAB28936A05A8_label_en-US" xlink:label="lab_us-gaap_MovementInValuationAllowancesAndReservesRollForward_6489FB508F6F1208188AAB28936A05A8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Movement in Valuation Allowances and Reserves [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MovementInValuationAllowancesAndReservesRollForward" xlink:label="loc_us-gaap_MovementInValuationAllowancesAndReservesRollForward_6489FB508F6F1208188AAB28936A05A8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MovementInValuationAllowancesAndReservesRollForward_6489FB508F6F1208188AAB28936A05A8" xlink:to="lab_us-gaap_MovementInValuationAllowancesAndReservesRollForward_6489FB508F6F1208188AAB28936A05A8" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesBalance_709C78B11987E75A6666AB28936A258D_periodStartLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesBalance_709C78B11987E75A6666AB28936A258D" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Balance at beginning of period</link:label>
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesBalance_709C78B11987E75A6666AB28936A258D_label_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesBalance_709C78B11987E75A6666AB28936A258D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Valuation Allowances and Reserves, Balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAllowancesAndReservesBalance" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesBalance_709C78B11987E75A6666AB28936A258D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesBalance_709C78B11987E75A6666AB28936A258D" xlink:to="lab_us-gaap_ValuationAllowancesAndReservesBalance_709C78B11987E75A6666AB28936A258D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProvisionForOtherCreditLosses_9B72C0619CEE18F4A535AB28936A51C0_terseLabel_en-US" xlink:label="lab_us-gaap_ProvisionForOtherCreditLosses_9B72C0619CEE18F4A535AB28936A51C0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Provision for unfunded commitments</link:label>
    <link:label id="lab_us-gaap_ProvisionForOtherCreditLosses_9B72C0619CEE18F4A535AB28936A51C0_label_en-US" xlink:label="lab_us-gaap_ProvisionForOtherCreditLosses_9B72C0619CEE18F4A535AB28936A51C0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Provision for Other Credit Losses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProvisionForOtherCreditLosses" xlink:label="loc_us-gaap_ProvisionForOtherCreditLosses_9B72C0619CEE18F4A535AB28936A51C0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProvisionForOtherCreditLosses_9B72C0619CEE18F4A535AB28936A51C0" xlink:to="lab_us-gaap_ProvisionForOtherCreditLosses_9B72C0619CEE18F4A535AB28936A51C0" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesBalance_569F826F5E930886F1D6AB28936AB7A6_periodEndLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesBalance_569F826F5E930886F1D6AB28936AB7A6" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Balance at end of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAllowancesAndReservesBalance" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesBalance_569F826F5E930886F1D6AB28936AB7A6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesBalance_569F826F5E930886F1D6AB28936AB7A6" xlink:to="lab_us-gaap_ValuationAllowancesAndReservesBalance_569F826F5E930886F1D6AB28936AB7A6" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_E44EC82A193F49054D49A1C45061BD0D_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_E44EC82A193F49054D49A1C45061BD0D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair value assumptions of stock options</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_E44EC82A193F49054D49A1C45061BD0D_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_E44EC82A193F49054D49A1C45061BD0D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions and Methodology [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_E44EC82A193F49054D49A1C45061BD0D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_E44EC82A193F49054D49A1C45061BD0D" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsAndMethodologyAbstract_E44EC82A193F49054D49A1C45061BD0D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_CCF55B6D2B3AC7541B78A1C45061DC9E_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_CCF55B6D2B3AC7541B78A1C45061DC9E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Dividend yield</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_CCF55B6D2B3AC7541B78A1C45061DC9E_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_CCF55B6D2B3AC7541B78A1C45061DC9E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Dividend Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_CCF55B6D2B3AC7541B78A1C45061DC9E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_CCF55B6D2B3AC7541B78A1C45061DC9E" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendRate_CCF55B6D2B3AC7541B78A1C45061DC9E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_05D3B1A6590BDB02DE16A1C45061FC93_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_05D3B1A6590BDB02DE16A1C45061FC93" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Risk-free interest rate</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_05D3B1A6590BDB02DE16A1C45061FC93_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_05D3B1A6590BDB02DE16A1C45061FC93" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Risk Free Interest Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_05D3B1A6590BDB02DE16A1C45061FC93" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_05D3B1A6590BDB02DE16A1C45061FC93" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate_05D3B1A6590BDB02DE16A1C45061FC93" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_368C26501409D9D9E3A7A1C45061FF46_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_368C26501409D9D9E3A7A1C45061FF46" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Weighted average expected volatility</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_368C26501409D9D9E3A7A1C45061FF46_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_368C26501409D9D9E3A7A1C45061FF46" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Volatility Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_368C26501409D9D9E3A7A1C45061FF46" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_368C26501409D9D9E3A7A1C45061FF46" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate_368C26501409D9D9E3A7A1C45061FF46" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_8624AAA1B7D099435D92A1C45061FACA_verboseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_8624AAA1B7D099435D92A1C45061FACA" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Weighted average expected life</link:label>
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_8624AAA1B7D099435D92A1C45061FACA_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_8624AAA1B7D099435D92A1C45061FACA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Term</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_8624AAA1B7D099435D92A1C45061FACA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_8624AAA1B7D099435D92A1C45061FACA" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardFairValueAssumptionsExpectedTerm1_8624AAA1B7D099435D92A1C45061FACA" xlink:type="arc" />
    <link:label id="lab_asb_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsPerShareFairValueOfStockOptions_AAD424C525CCC9FCC9D3A1C4506165D2_verboseLabel_en-US" xlink:label="lab_asb_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsPerShareFairValueOfStockOptions_AAD424C525CCC9FCC9D3A1C4506165D2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Weighted average per share fair value of stock options (in usd per share)</link:label>
    <link:label id="lab_asb_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsPerShareFairValueOfStockOptions_AAD424C525CCC9FCC9D3A1C4506165D2_label_en-US" xlink:label="lab_asb_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsPerShareFairValueOfStockOptions_AAD424C525CCC9FCC9D3A1C4506165D2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Per Share Fair Value Of Stock Options</link:label>
    <link:label id="lab_asb_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsPerShareFairValueOfStockOptions_AAD424C525CCC9FCC9D3A1C4506165D2_documentation_en-US" xlink:label="lab_asb_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsPerShareFairValueOfStockOptions_AAD424C525CCC9FCC9D3A1C4506165D2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Per share fair value of stock options.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsPerShareFairValueOfStockOptions" xlink:label="loc_asb_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsPerShareFairValueOfStockOptions_AAD424C525CCC9FCC9D3A1C4506165D2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsPerShareFairValueOfStockOptions_AAD424C525CCC9FCC9D3A1C4506165D2" xlink:to="lab_asb_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsPerShareFairValueOfStockOptions_AAD424C525CCC9FCC9D3A1C4506165D2" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_9B21798C6568569D2656A1C4506165EB_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_9B21798C6568569D2656A1C4506165EB" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summary of Company's Stock Option Activities</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_9B21798C6568569D2656A1C4506165EB_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_9B21798C6568569D2656A1C4506165EB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Additional Disclosures [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_9B21798C6568569D2656A1C4506165EB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_9B21798C6568569D2656A1C4506165EB" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsAdditionalDisclosuresAbstract_9B21798C6568569D2656A1C4506165EB" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_3932C30589260294DBCAA1C450619D53_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_3932C30589260294DBCAA1C450619D53" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_3932C30589260294DBCAA1C450619D53_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_3932C30589260294DBCAA1C450619D53" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_3932C30589260294DBCAA1C450619D53" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_3932C30589260294DBCAA1C450619D53" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingRollForward_3932C30589260294DBCAA1C450619D53" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_456EBF7B16B84CC1ECD4A1C4506173BA_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_456EBF7B16B84CC1ECD4A1C4506173BA" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Stock Options Shares Outstanding, Beginning balance (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_456EBF7B16B84CC1ECD4A1C4506173BA_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_456EBF7B16B84CC1ECD4A1C4506173BA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_456EBF7B16B84CC1ECD4A1C4506173BA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_456EBF7B16B84CC1ECD4A1C4506173BA" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_456EBF7B16B84CC1ECD4A1C4506173BA" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_C501E3BD8822D7E56C4FA1C4506105BA_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_C501E3BD8822D7E56C4FA1C4506105BA" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Granted (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_C501E3BD8822D7E56C4FA1C4506105BA_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_C501E3BD8822D7E56C4FA1C4506105BA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_C501E3BD8822D7E56C4FA1C4506105BA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_C501E3BD8822D7E56C4FA1C4506105BA" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross_C501E3BD8822D7E56C4FA1C4506105BA" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_33B8BFDFC0136A0F3904A1C45061BBC0_negatedLabel_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_33B8BFDFC0136A0F3904A1C45061BBC0" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Exercised (in shares)</link:label>
    <link:label id="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_33B8BFDFC0136A0F3904A1C45061BBC0_label_en-US" xlink:label="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_33B8BFDFC0136A0F3904A1C45061BBC0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised" xlink:label="loc_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_33B8BFDFC0136A0F3904A1C45061BBC0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_33B8BFDFC0136A0F3904A1C45061BBC0" xlink:to="lab_us-gaap_StockIssuedDuringPeriodSharesStockOptionsExercised_33B8BFDFC0136A0F3904A1C45061BBC0" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod_D207C81786179E28BE42A1C450619CBD_negatedLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod_D207C81786179E28BE42A1C450619CBD" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Forfeited or expired (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod_D207C81786179E28BE42A1C450619CBD_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod_D207C81786179E28BE42A1C450619CBD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Forfeitures and Expirations in Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod_D207C81786179E28BE42A1C450619CBD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod_D207C81786179E28BE42A1C450619CBD" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod_D207C81786179E28BE42A1C450619CBD" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_4891258B6262C589AF3AA1C45061E10F_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_4891258B6262C589AF3AA1C45061E10F" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Stock Options Shares Outstanding, Ending balance (in shares)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_4891258B6262C589AF3AA1C45061E10F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_4891258B6262C589AF3AA1C45061E10F" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber_4891258B6262C589AF3AA1C45061E10F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_0F67F220AFA01F05A5EEA1C450618F14_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_0F67F220AFA01F05A5EEA1C450618F14" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Options exercisable (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_0F67F220AFA01F05A5EEA1C450618F14_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_0F67F220AFA01F05A5EEA1C450618F14" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Number</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_0F67F220AFA01F05A5EEA1C450618F14" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_0F67F220AFA01F05A5EEA1C450618F14" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber_0F67F220AFA01F05A5EEA1C450618F14" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_B6238CF9093F94E24133A1C45061B143_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_B6238CF9093F94E24133A1C45061B143" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Abstract]</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_B6238CF9093F94E24133A1C45061B143_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_B6238CF9093F94E24133A1C45061B143" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_B6238CF9093F94E24133A1C45061B143" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_B6238CF9093F94E24133A1C45061B143" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePriceRollforward_B6238CF9093F94E24133A1C45061B143" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_4BC544AA2C86FBC761C8A1C45061F562_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_4BC544AA2C86FBC761C8A1C45061F562" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Stock Options Outstanding, Weighted Average Exercise Price, Beginning balance (in usd per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_4BC544AA2C86FBC761C8A1C45061F562_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_4BC544AA2C86FBC761C8A1C45061F562" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_4BC544AA2C86FBC761C8A1C45061F562" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_4BC544AA2C86FBC761C8A1C45061F562" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_4BC544AA2C86FBC761C8A1C45061F562" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_D0E3FDC181C22E62E387A1C450612D38_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_D0E3FDC181C22E62E387A1C450612D38" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Granted, Weighted Average Exercise Price (in usd per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_D0E3FDC181C22E62E387A1C450612D38_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_D0E3FDC181C22E62E387A1C450612D38" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangements by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_D0E3FDC181C22E62E387A1C450612D38" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_D0E3FDC181C22E62E387A1C450612D38" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice_D0E3FDC181C22E62E387A1C450612D38" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_352486A504D4A3227669A1C45061EC90_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_352486A504D4A3227669A1C45061EC90" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Exercised, Weighted Average Exercise Price (in usd per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_352486A504D4A3227669A1C45061EC90_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_352486A504D4A3227669A1C45061EC90" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangements by Share-based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_352486A504D4A3227669A1C45061EC90" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_352486A504D4A3227669A1C45061EC90" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice_352486A504D4A3227669A1C45061EC90" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice_93F9542EA07289C5B100A1C45061D94B_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice_93F9542EA07289C5B100A1C45061D94B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Forfeited or expired, Weighted Average Exercise Price (in usd per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice_93F9542EA07289C5B100A1C45061D94B_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice_93F9542EA07289C5B100A1C45061D94B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Forfeitures and Expirations in Period, Weighted Average Exercise Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice_93F9542EA07289C5B100A1C45061D94B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice_93F9542EA07289C5B100A1C45061D94B" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice_93F9542EA07289C5B100A1C45061D94B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_1D3F5C3DB4FA98648603A1C45061E326_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_1D3F5C3DB4FA98648603A1C45061E326" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Stock Options Outstanding, Weighted Average Exercise Price, Ending balance (in usd per share)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_1D3F5C3DB4FA98648603A1C45061E326" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_1D3F5C3DB4FA98648603A1C45061E326" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice_1D3F5C3DB4FA98648603A1C45061E326" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_2194A90D7B63CFD4FBB5A1C45061B904_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_2194A90D7B63CFD4FBB5A1C45061B904" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Options Exercisable, Weighted Average Exercise Price (in usd per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_2194A90D7B63CFD4FBB5A1C45061B904_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_2194A90D7B63CFD4FBB5A1C45061B904" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Weighted Average Exercise Price</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_2194A90D7B63CFD4FBB5A1C45061B904" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_2194A90D7B63CFD4FBB5A1C45061B904" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice_2194A90D7B63CFD4FBB5A1C45061B904" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_28DA445050FACD766268A1C45061266D_verboseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_28DA445050FACD766268A1C45061266D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Stock Options Outstanding, Weighted Average Remaining Contractual Term</link:label>
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_28DA445050FACD766268A1C45061266D_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_28DA445050FACD766268A1C45061266D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_28DA445050FACD766268A1C45061266D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_28DA445050FACD766268A1C45061266D" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsOutstandingWeightedAverageRemainingContractualTerm2_28DA445050FACD766268A1C45061266D" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_2802E3A39DA4D43DF190A1C45061A020_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_2802E3A39DA4D43DF190A1C45061A020" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Options exercisable, Weighted Average Remaining Contractual Term</link:label>
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_2802E3A39DA4D43DF190A1C45061A020_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_2802E3A39DA4D43DF190A1C45061A020" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Weighted Average Remaining Contractual Term</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_2802E3A39DA4D43DF190A1C45061A020" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_2802E3A39DA4D43DF190A1C45061A020" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableWeightedAverageRemainingContractualTerm1_2802E3A39DA4D43DF190A1C45061A020" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_DB2F8A78C7D4AA739B49A1C45061A4DC_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_DB2F8A78C7D4AA739B49A1C45061A4DC" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Stock Options Outstanding, Aggregate Intrinsic Value</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_DB2F8A78C7D4AA739B49A1C45061A4DC_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_DB2F8A78C7D4AA739B49A1C45061A4DC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Intrinsic Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_DB2F8A78C7D4AA739B49A1C45061A4DC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_DB2F8A78C7D4AA739B49A1C45061A4DC" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue_DB2F8A78C7D4AA739B49A1C45061A4DC" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_2A93027DA86299CCD5CAA1C45061711B_verboseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_2A93027DA86299CCD5CAA1C45061711B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Options exercisable, Aggregate Intrinsic Value</link:label>
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_2A93027DA86299CCD5CAA1C45061711B_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_2A93027DA86299CCD5CAA1C45061711B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Intrinsic Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_2A93027DA86299CCD5CAA1C45061711B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_2A93027DA86299CCD5CAA1C45061711B" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1_2A93027DA86299CCD5CAA1C45061711B" xlink:type="arc" />
    <link:label id="lab_asb_CommitmentsOffBalanceSheetArrangementsAndContingentLiabilitiesTable_97B0965BAA12B375B116AB28926CA382_terseLabel_en-US" xlink:label="lab_asb_CommitmentsOffBalanceSheetArrangementsAndContingentLiabilitiesTable_97B0965BAA12B375B116AB28926CA382" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commitments, Off-Balance Sheet Arrangements, and Contingent Liabilities (Detail Texuals) [Table]</link:label>
    <link:label id="lab_asb_CommitmentsOffBalanceSheetArrangementsAndContingentLiabilitiesTable_97B0965BAA12B375B116AB28926CA382_label_en-US" xlink:label="lab_asb_CommitmentsOffBalanceSheetArrangementsAndContingentLiabilitiesTable_97B0965BAA12B375B116AB28926CA382" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commitments, Off-Balance Sheet Arrangements, and Contingent Liabilities (Detail Texuals) [Table]</link:label>
    <link:label id="lab_asb_CommitmentsOffBalanceSheetArrangementsAndContingentLiabilitiesTable_97B0965BAA12B375B116AB28926CA382_documentation_en-US" xlink:label="lab_asb_CommitmentsOffBalanceSheetArrangementsAndContingentLiabilitiesTable_97B0965BAA12B375B116AB28926CA382" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="asb-20170331.xsd#asb_CommitmentsOffBalanceSheetArrangementsAndContingentLiabilitiesTable" xlink:label="loc_asb_CommitmentsOffBalanceSheetArrangementsAndContingentLiabilitiesTable_97B0965BAA12B375B116AB28926CA382" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommitmentsOffBalanceSheetArrangementsAndContingentLiabilitiesTable_97B0965BAA12B375B116AB28926CA382" xlink:to="lab_asb_CommitmentsOffBalanceSheetArrangementsAndContingentLiabilitiesTable_97B0965BAA12B375B116AB28926CA382" xlink:type="arc" />
    <link:label id="lab_us-gaap_LitigationCaseAxis_A366D9282F7414BB1C4CAB28926C812C_terseLabel_en-US" xlink:label="lab_us-gaap_LitigationCaseAxis_A366D9282F7414BB1C4CAB28926C812C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Litigation Case [Axis]</link:label>
    <link:label id="lab_us-gaap_LitigationCaseAxis_A366D9282F7414BB1C4CAB28926C812C_label_en-US" xlink:label="lab_us-gaap_LitigationCaseAxis_A366D9282F7414BB1C4CAB28926C812C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Litigation Case [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LitigationCaseAxis" xlink:label="loc_us-gaap_LitigationCaseAxis_A366D9282F7414BB1C4CAB28926C812C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LitigationCaseAxis_A366D9282F7414BB1C4CAB28926C812C" xlink:to="lab_us-gaap_LitigationCaseAxis_A366D9282F7414BB1C4CAB28926C812C" xlink:type="arc" />
    <link:label id="lab_us-gaap_LitigationCaseTypeDomain_EF2629658AAAC282A174AB28926CA737_terseLabel_en-US" xlink:label="lab_us-gaap_LitigationCaseTypeDomain_EF2629658AAAC282A174AB28926CA737" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Litigation Case [Domain]</link:label>
    <link:label id="lab_us-gaap_LitigationCaseTypeDomain_EF2629658AAAC282A174AB28926CA737_label_en-US" xlink:label="lab_us-gaap_LitigationCaseTypeDomain_EF2629658AAAC282A174AB28926CA737" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Litigation Case [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LitigationCaseTypeDomain" xlink:label="loc_us-gaap_LitigationCaseTypeDomain_EF2629658AAAC282A174AB28926CA737" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LitigationCaseTypeDomain_EF2629658AAAC282A174AB28926CA737" xlink:to="lab_us-gaap_LitigationCaseTypeDomain_EF2629658AAAC282A174AB28926CA737" xlink:type="arc" />
    <link:label id="lab_asb_TheOfficialCommitteeofUnsecuredCreditorsofWorldMarketingChicagoLLCvAssociatedBankMember_6BEC808A1C6EFF3D04F1AB28926D3068_terseLabel_en-US" xlink:label="lab_asb_TheOfficialCommitteeofUnsecuredCreditorsofWorldMarketingChicagoLLCvAssociatedBankMember_6BEC808A1C6EFF3D04F1AB28926D3068" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">The Official Committee of Unsecured Creditors of World Marketing Chicago LLC v Associated Bank [Member]</link:label>
    <link:label id="lab_asb_TheOfficialCommitteeofUnsecuredCreditorsofWorldMarketingChicagoLLCvAssociatedBankMember_6BEC808A1C6EFF3D04F1AB28926D3068_label_en-US" xlink:label="lab_asb_TheOfficialCommitteeofUnsecuredCreditorsofWorldMarketingChicagoLLCvAssociatedBankMember_6BEC808A1C6EFF3D04F1AB28926D3068" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">The Official Committee of Unsecured Creditors of World Marketing Chicago LLC v Associated Bank [Member]</link:label>
    <link:label id="lab_asb_TheOfficialCommitteeofUnsecuredCreditorsofWorldMarketingChicagoLLCvAssociatedBankMember_6BEC808A1C6EFF3D04F1AB28926D3068_documentation_en-US" xlink:label="lab_asb_TheOfficialCommitteeofUnsecuredCreditorsofWorldMarketingChicagoLLCvAssociatedBankMember_6BEC808A1C6EFF3D04F1AB28926D3068" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">The Official Committee of Unsecured Creditors of World Marketing Chicago LLC v Associated Bank [Member]</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_TheOfficialCommitteeofUnsecuredCreditorsofWorldMarketingChicagoLLCvAssociatedBankMember" xlink:label="loc_asb_TheOfficialCommitteeofUnsecuredCreditorsofWorldMarketingChicagoLLCvAssociatedBankMember_6BEC808A1C6EFF3D04F1AB28926D3068" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_TheOfficialCommitteeofUnsecuredCreditorsofWorldMarketingChicagoLLCvAssociatedBankMember_6BEC808A1C6EFF3D04F1AB28926D3068" xlink:to="lab_asb_TheOfficialCommitteeofUnsecuredCreditorsofWorldMarketingChicagoLLCvAssociatedBankMember_6BEC808A1C6EFF3D04F1AB28926D3068" xlink:type="arc" />
    <link:label id="lab_asb_AmericanFundsServiceCompanyvAssociatedBankMember_E57E5F56BF65F153A8B7AB28926D6B8D_terseLabel_en-US" xlink:label="lab_asb_AmericanFundsServiceCompanyvAssociatedBankMember_E57E5F56BF65F153A8B7AB28926D6B8D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">American Funds Service Company v Associated Bank [Member]</link:label>
    <link:label id="lab_asb_AmericanFundsServiceCompanyvAssociatedBankMember_E57E5F56BF65F153A8B7AB28926D6B8D_label_en-US" xlink:label="lab_asb_AmericanFundsServiceCompanyvAssociatedBankMember_E57E5F56BF65F153A8B7AB28926D6B8D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">American Funds Service Company v Associated Bank [Member]</link:label>
    <link:label id="lab_asb_AmericanFundsServiceCompanyvAssociatedBankMember_E57E5F56BF65F153A8B7AB28926D6B8D_documentation_en-US" xlink:label="lab_asb_AmericanFundsServiceCompanyvAssociatedBankMember_E57E5F56BF65F153A8B7AB28926D6B8D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">American Funds Service Company v Associated Bank [Member]</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_AmericanFundsServiceCompanyvAssociatedBankMember" xlink:label="loc_asb_AmericanFundsServiceCompanyvAssociatedBankMember_E57E5F56BF65F153A8B7AB28926D6B8D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_AmericanFundsServiceCompanyvAssociatedBankMember_E57E5F56BF65F153A8B7AB28926D6B8D" xlink:to="lab_asb_AmericanFundsServiceCompanyvAssociatedBankMember_E57E5F56BF65F153A8B7AB28926D6B8D" xlink:type="arc" />
    <link:label id="lab_asb_CommitmentsoffbalancesheetarrangementsandcontingentliabilitiestextualsLineItems_6AAB9BECB5C138611E65AB28926D4806_terseLabel_en-US" xlink:label="lab_asb_CommitmentsoffbalancesheetarrangementsandcontingentliabilitiestextualsLineItems_6AAB9BECB5C138611E65AB28926D4806" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commitments, Off-Balance Sheet Arrangements, and Contingent Liabilities (Textuals) [Line Items]</link:label>
    <link:label id="lab_asb_CommitmentsoffbalancesheetarrangementsandcontingentliabilitiestextualsLineItems_6AAB9BECB5C138611E65AB28926D4806_label_en-US" xlink:label="lab_asb_CommitmentsoffbalancesheetarrangementsandcontingentliabilitiestextualsLineItems_6AAB9BECB5C138611E65AB28926D4806" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commitments, Off-Balance Sheet Arrangements, and Contingent Liabilities (Textuals) [Line Items]</link:label>
    <link:label id="lab_asb_CommitmentsoffbalancesheetarrangementsandcontingentliabilitiestextualsLineItems_6AAB9BECB5C138611E65AB28926D4806_documentation_en-US" xlink:label="lab_asb_CommitmentsoffbalancesheetarrangementsandcontingentliabilitiestextualsLineItems_6AAB9BECB5C138611E65AB28926D4806" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Commitments, Off-Balance Sheet Arrangements, and Contingent Liabilities.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CommitmentsoffbalancesheetarrangementsandcontingentliabilitiestextualsLineItems" xlink:label="loc_asb_CommitmentsoffbalancesheetarrangementsandcontingentliabilitiestextualsLineItems_6AAB9BECB5C138611E65AB28926D4806" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommitmentsoffbalancesheetarrangementsandcontingentliabilitiestextualsLineItems_6AAB9BECB5C138611E65AB28926D4806" xlink:to="lab_asb_CommitmentsoffbalancesheetarrangementsandcontingentliabilitiestextualsLineItems_6AAB9BECB5C138611E65AB28926D4806" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesBalance_AEA31A46A07D04B22B1FAB28926D94D0_terseLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesBalance_AEA31A46A07D04B22B1FAB28926D94D0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">unfunded commitments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAllowancesAndReservesBalance" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesBalance_AEA31A46A07D04B22B1FAB28926D94D0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesBalance_AEA31A46A07D04B22B1FAB28926D94D0" xlink:to="lab_us-gaap_ValuationAllowancesAndReservesBalance_AEA31A46A07D04B22B1FAB28926D94D0" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherInvestments_67FAF22014700A0158B7AB28926DEDD9_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherInvestments_67FAF22014700A0158B7AB28926DEDD9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Carrying value of investments</link:label>
    <link:label id="lab_us-gaap_OtherInvestments_67FAF22014700A0158B7AB28926DEDD9_label_en-US" xlink:label="lab_us-gaap_OtherInvestments_67FAF22014700A0158B7AB28926DEDD9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Investments</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherInvestments" xlink:label="loc_us-gaap_OtherInvestments_67FAF22014700A0158B7AB28926DEDD9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherInvestments_67FAF22014700A0158B7AB28926DEDD9" xlink:to="lab_us-gaap_OtherInvestments_67FAF22014700A0158B7AB28926DEDD9" xlink:type="arc" />
    <link:label id="lab_asb_CommitmentsUnderUnconsolidatedProjects_1DA0E553D5BA61CB9D3BAB28926D4A41_verboseLabel_en-US" xlink:label="lab_asb_CommitmentsUnderUnconsolidatedProjects_1DA0E553D5BA61CB9D3BAB28926D4A41" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Commitments under unconsolidated projects</link:label>
    <link:label id="lab_asb_CommitmentsUnderUnconsolidatedProjects_1DA0E553D5BA61CB9D3BAB28926D4A41_label_en-US" xlink:label="lab_asb_CommitmentsUnderUnconsolidatedProjects_1DA0E553D5BA61CB9D3BAB28926D4A41" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commitments Under Unconsolidated Projects</link:label>
    <link:label id="lab_asb_CommitmentsUnderUnconsolidatedProjects_1DA0E553D5BA61CB9D3BAB28926D4A41_documentation_en-US" xlink:label="lab_asb_CommitmentsUnderUnconsolidatedProjects_1DA0E553D5BA61CB9D3BAB28926D4A41" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Commitments under unconsolidated projects.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CommitmentsUnderUnconsolidatedProjects" xlink:label="loc_asb_CommitmentsUnderUnconsolidatedProjects_1DA0E553D5BA61CB9D3BAB28926D4A41" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommitmentsUnderUnconsolidatedProjects_1DA0E553D5BA61CB9D3BAB28926D4A41" xlink:to="lab_asb_CommitmentsUnderUnconsolidatedProjects_1DA0E553D5BA61CB9D3BAB28926D4A41" xlink:type="arc" />
    <link:label id="lab_asb_ConciliationAgreementCommitmentTerm_EFFC831F2176DD28DF3AAB28926DABC3_terseLabel_en-US" xlink:label="lab_asb_ConciliationAgreementCommitmentTerm_EFFC831F2176DD28DF3AAB28926DABC3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commitment term</link:label>
    <link:label id="lab_asb_ConciliationAgreementCommitmentTerm_EFFC831F2176DD28DF3AAB28926DABC3_label_en-US" xlink:label="lab_asb_ConciliationAgreementCommitmentTerm_EFFC831F2176DD28DF3AAB28926DABC3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Conciliation Agreement, Commitment Term</link:label>
    <link:label id="lab_asb_ConciliationAgreementCommitmentTerm_EFFC831F2176DD28DF3AAB28926DABC3_documentation_en-US" xlink:label="lab_asb_ConciliationAgreementCommitmentTerm_EFFC831F2176DD28DF3AAB28926DABC3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Conciliation Agreement, Commitment Term</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ConciliationAgreementCommitmentTerm" xlink:label="loc_asb_ConciliationAgreementCommitmentTerm_EFFC831F2176DD28DF3AAB28926DABC3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ConciliationAgreementCommitmentTerm_EFFC831F2176DD28DF3AAB28926DABC3" xlink:to="lab_asb_ConciliationAgreementCommitmentTerm_EFFC831F2176DD28DF3AAB28926DABC3" xlink:type="arc" />
    <link:label id="lab_asb_ConciliationAgreementMortgageLoanCommitment_D5BB901C9977C655BDA7AB28926D883D_terseLabel_en-US" xlink:label="lab_asb_ConciliationAgreementMortgageLoanCommitment_D5BB901C9977C655BDA7AB28926D883D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Mortgage loan commitment</link:label>
    <link:label id="lab_asb_ConciliationAgreementMortgageLoanCommitment_D5BB901C9977C655BDA7AB28926D883D_label_en-US" xlink:label="lab_asb_ConciliationAgreementMortgageLoanCommitment_D5BB901C9977C655BDA7AB28926D883D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Conciliation Agreement, Mortgage Loan Commitment</link:label>
    <link:label id="lab_asb_ConciliationAgreementMortgageLoanCommitment_D5BB901C9977C655BDA7AB28926D883D_documentation_en-US" xlink:label="lab_asb_ConciliationAgreementMortgageLoanCommitment_D5BB901C9977C655BDA7AB28926D883D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Conciliation Agreement, Mortgage Loan Commitment</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ConciliationAgreementMortgageLoanCommitment" xlink:label="loc_asb_ConciliationAgreementMortgageLoanCommitment_D5BB901C9977C655BDA7AB28926D883D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ConciliationAgreementMortgageLoanCommitment_D5BB901C9977C655BDA7AB28926D883D" xlink:to="lab_asb_ConciliationAgreementMortgageLoanCommitment_D5BB901C9977C655BDA7AB28926D883D" xlink:type="arc" />
    <link:label id="lab_asb_ConciliationAgreementNumberofBranchOpeningCommitments_87E79926B85B981ECB1EAB28926D9B04_terseLabel_en-US" xlink:label="lab_asb_ConciliationAgreementNumberofBranchOpeningCommitments_87E79926B85B981ECB1EAB28926D9B04" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of branch opening commitments</link:label>
    <link:label id="lab_asb_ConciliationAgreementNumberofBranchOpeningCommitments_87E79926B85B981ECB1EAB28926D9B04_label_en-US" xlink:label="lab_asb_ConciliationAgreementNumberofBranchOpeningCommitments_87E79926B85B981ECB1EAB28926D9B04" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Conciliation Agreement, Number of Branch Opening Commitments</link:label>
    <link:label id="lab_asb_ConciliationAgreementNumberofBranchOpeningCommitments_87E79926B85B981ECB1EAB28926D9B04_documentation_en-US" xlink:label="lab_asb_ConciliationAgreementNumberofBranchOpeningCommitments_87E79926B85B981ECB1EAB28926D9B04" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Conciliation Agreement, Number of Branch Opening Commitments</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ConciliationAgreementNumberofBranchOpeningCommitments" xlink:label="loc_asb_ConciliationAgreementNumberofBranchOpeningCommitments_87E79926B85B981ECB1EAB28926D9B04" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ConciliationAgreementNumberofBranchOpeningCommitments_87E79926B85B981ECB1EAB28926D9B04" xlink:to="lab_asb_ConciliationAgreementNumberofBranchOpeningCommitments_87E79926B85B981ECB1EAB28926D9B04" xlink:type="arc" />
    <link:label id="lab_asb_ConciliationAgreementNumberofLoanProductionOfficesCommitment_010857BEC024D987DAE1AB28926D35C2_terseLabel_en-US" xlink:label="lab_asb_ConciliationAgreementNumberofLoanProductionOfficesCommitment_010857BEC024D987DAE1AB28926D35C2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of loan production offices</link:label>
    <link:label id="lab_asb_ConciliationAgreementNumberofLoanProductionOfficesCommitment_010857BEC024D987DAE1AB28926D35C2_label_en-US" xlink:label="lab_asb_ConciliationAgreementNumberofLoanProductionOfficesCommitment_010857BEC024D987DAE1AB28926D35C2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Conciliation Agreement, Number of Loan Production Offices, Commitment</link:label>
    <link:label id="lab_asb_ConciliationAgreementNumberofLoanProductionOfficesCommitment_010857BEC024D987DAE1AB28926D35C2_documentation_en-US" xlink:label="lab_asb_ConciliationAgreementNumberofLoanProductionOfficesCommitment_010857BEC024D987DAE1AB28926D35C2" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Conciliation Agreement, Number of Loan Production Offices, Commitment</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ConciliationAgreementNumberofLoanProductionOfficesCommitment" xlink:label="loc_asb_ConciliationAgreementNumberofLoanProductionOfficesCommitment_010857BEC024D987DAE1AB28926D35C2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ConciliationAgreementNumberofLoanProductionOfficesCommitment_010857BEC024D987DAE1AB28926D35C2" xlink:to="lab_asb_ConciliationAgreementNumberofLoanProductionOfficesCommitment_010857BEC024D987DAE1AB28926D35C2" xlink:type="arc" />
    <link:label id="lab_asb_ConciliationAgreementCostCommitmentTerm_8D13F25EECFBAE314815AB28926D4C92_terseLabel_en-US" xlink:label="lab_asb_ConciliationAgreementCostCommitmentTerm_8D13F25EECFBAE314815AB28926D4C92" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Conciliation agreement cost, commitment term</link:label>
    <link:label id="lab_asb_ConciliationAgreementCostCommitmentTerm_8D13F25EECFBAE314815AB28926D4C92_label_en-US" xlink:label="lab_asb_ConciliationAgreementCostCommitmentTerm_8D13F25EECFBAE314815AB28926D4C92" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Conciliation Agreement Cost, Commitment Term</link:label>
    <link:label id="lab_asb_ConciliationAgreementCostCommitmentTerm_8D13F25EECFBAE314815AB28926D4C92_documentation_en-US" xlink:label="lab_asb_ConciliationAgreementCostCommitmentTerm_8D13F25EECFBAE314815AB28926D4C92" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Conciliation Agreement Cost, Commitment Term</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ConciliationAgreementCostCommitmentTerm" xlink:label="loc_asb_ConciliationAgreementCostCommitmentTerm_8D13F25EECFBAE314815AB28926D4C92" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ConciliationAgreementCostCommitmentTerm_8D13F25EECFBAE314815AB28926D4C92" xlink:to="lab_asb_ConciliationAgreementCostCommitmentTerm_8D13F25EECFBAE314815AB28926D4C92" xlink:type="arc" />
    <link:label id="lab_asb_Numberofcomplaintsfiledunderlegalproceedings_F0598375C5CF3DF763A1AB28926D69DE_terseLabel_en-US" xlink:label="lab_asb_Numberofcomplaintsfiledunderlegalproceedings_F0598375C5CF3DF763A1AB28926D69DE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of complaints filed under legal proceedings</link:label>
    <link:label id="lab_asb_Numberofcomplaintsfiledunderlegalproceedings_F0598375C5CF3DF763A1AB28926D69DE_label_en-US" xlink:label="lab_asb_Numberofcomplaintsfiledunderlegalproceedings_F0598375C5CF3DF763A1AB28926D69DE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Number of complaints filed under legal proceedings</link:label>
    <link:label id="lab_asb_Numberofcomplaintsfiledunderlegalproceedings_F0598375C5CF3DF763A1AB28926D69DE_documentation_en-US" xlink:label="lab_asb_Numberofcomplaintsfiledunderlegalproceedings_F0598375C5CF3DF763A1AB28926D69DE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Number of complaints filed under legal proceedings</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_Numberofcomplaintsfiledunderlegalproceedings" xlink:label="loc_asb_Numberofcomplaintsfiledunderlegalproceedings_F0598375C5CF3DF763A1AB28926D69DE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_Numberofcomplaintsfiledunderlegalproceedings_F0598375C5CF3DF763A1AB28926D69DE" xlink:to="lab_asb_Numberofcomplaintsfiledunderlegalproceedings_F0598375C5CF3DF763A1AB28926D69DE" xlink:type="arc" />
    <link:label id="lab_us-gaap_LossContingencyDamagesSoughtValue_8DBE7F7CDB2247779C3CAB28926D26B0_terseLabel_en-US" xlink:label="lab_us-gaap_LossContingencyDamagesSoughtValue_8DBE7F7CDB2247779C3CAB28926D26B0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Damages sought</link:label>
    <link:label id="lab_us-gaap_LossContingencyDamagesSoughtValue_8DBE7F7CDB2247779C3CAB28926D26B0_label_en-US" xlink:label="lab_us-gaap_LossContingencyDamagesSoughtValue_8DBE7F7CDB2247779C3CAB28926D26B0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loss Contingency, Damages Sought, Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LossContingencyDamagesSoughtValue" xlink:label="loc_us-gaap_LossContingencyDamagesSoughtValue_8DBE7F7CDB2247779C3CAB28926D26B0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LossContingencyDamagesSoughtValue_8DBE7F7CDB2247779C3CAB28926D26B0" xlink:to="lab_us-gaap_LossContingencyDamagesSoughtValue_8DBE7F7CDB2247779C3CAB28926D26B0" xlink:type="arc" />
    <link:label id="lab_asb_LossContingencyDamagesSoughtValueCash_76A702CF7B3DD71DF771AB28926E94A0_terseLabel_en-US" xlink:label="lab_asb_LossContingencyDamagesSoughtValueCash_76A702CF7B3DD71DF771AB28926E94A0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Damages sought, cash</link:label>
    <link:label id="lab_asb_LossContingencyDamagesSoughtValueCash_76A702CF7B3DD71DF771AB28926E94A0_label_en-US" xlink:label="lab_asb_LossContingencyDamagesSoughtValueCash_76A702CF7B3DD71DF771AB28926E94A0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loss Contingency, Damages Sought, Value, Cash</link:label>
    <link:label id="lab_asb_LossContingencyDamagesSoughtValueCash_76A702CF7B3DD71DF771AB28926E94A0_documentation_en-US" xlink:label="lab_asb_LossContingencyDamagesSoughtValueCash_76A702CF7B3DD71DF771AB28926E94A0" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Loss Contingency, Damages Sought, Value, Cash</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_LossContingencyDamagesSoughtValueCash" xlink:label="loc_asb_LossContingencyDamagesSoughtValueCash_76A702CF7B3DD71DF771AB28926E94A0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LossContingencyDamagesSoughtValueCash_76A702CF7B3DD71DF771AB28926E94A0" xlink:to="lab_asb_LossContingencyDamagesSoughtValueCash_76A702CF7B3DD71DF771AB28926E94A0" xlink:type="arc" />
    <link:label id="lab_asb_LoansRepurchasedUnderMakeWholeRequests_520429B60588166098B9AB28926E5BC3_verboseLabel_en-US" xlink:label="lab_asb_LoansRepurchasedUnderMakeWholeRequests_520429B60588166098B9AB28926E5BC3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Loans repurchased under make whole requests</link:label>
    <link:label id="lab_asb_LoansRepurchasedUnderMakeWholeRequests_520429B60588166098B9AB28926E5BC3_label_en-US" xlink:label="lab_asb_LoansRepurchasedUnderMakeWholeRequests_520429B60588166098B9AB28926E5BC3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans Repurchased Under Make Whole Requests</link:label>
    <link:label id="lab_asb_LoansRepurchasedUnderMakeWholeRequests_520429B60588166098B9AB28926E5BC3_documentation_en-US" xlink:label="lab_asb_LoansRepurchasedUnderMakeWholeRequests_520429B60588166098B9AB28926E5BC3" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Loans repurchased under make whole requests</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_LoansRepurchasedUnderMakeWholeRequests" xlink:label="loc_asb_LoansRepurchasedUnderMakeWholeRequests_520429B60588166098B9AB28926E5BC3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LoansRepurchasedUnderMakeWholeRequests_520429B60588166098B9AB28926E5BC3" xlink:to="lab_asb_LoansRepurchasedUnderMakeWholeRequests_520429B60588166098B9AB28926E5BC3" xlink:type="arc" />
    <link:label id="lab_asb_LoansSoldToOutsideInvestorsOriginalAmount_7A413EADF07CA7C1CABBAB28926E0737_verboseLabel_en-US" xlink:label="lab_asb_LoansSoldToOutsideInvestorsOriginalAmount_7A413EADF07CA7C1CABBAB28926E0737" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Loans sold to outside investors original amount</link:label>
    <link:label id="lab_asb_LoansSoldToOutsideInvestorsOriginalAmount_7A413EADF07CA7C1CABBAB28926E0737_label_en-US" xlink:label="lab_asb_LoansSoldToOutsideInvestorsOriginalAmount_7A413EADF07CA7C1CABBAB28926E0737" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans Sold To Outside Investors Original Amount</link:label>
    <link:label id="lab_asb_LoansSoldToOutsideInvestorsOriginalAmount_7A413EADF07CA7C1CABBAB28926E0737_documentation_en-US" xlink:label="lab_asb_LoansSoldToOutsideInvestorsOriginalAmount_7A413EADF07CA7C1CABBAB28926E0737" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Loans sold to outside investors original amount</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_LoansSoldToOutsideInvestorsOriginalAmount" xlink:label="loc_asb_LoansSoldToOutsideInvestorsOriginalAmount_7A413EADF07CA7C1CABBAB28926E0737" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LoansSoldToOutsideInvestorsOriginalAmount_7A413EADF07CA7C1CABBAB28926E0737" xlink:to="lab_asb_LoansSoldToOutsideInvestorsOriginalAmount_7A413EADF07CA7C1CABBAB28926E0737" xlink:type="arc" />
    <link:label id="lab_asb_LoansSoldToOutsideInvestorsRemainingOutstandingAmount_6A124D4927E76624DAF2AB28926E06A8_verboseLabel_en-US" xlink:label="lab_asb_LoansSoldToOutsideInvestorsRemainingOutstandingAmount_6A124D4927E76624DAF2AB28926E06A8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Loans sold to outside investors remaining outstanding amount</link:label>
    <link:label id="lab_asb_LoansSoldToOutsideInvestorsRemainingOutstandingAmount_6A124D4927E76624DAF2AB28926E06A8_label_en-US" xlink:label="lab_asb_LoansSoldToOutsideInvestorsRemainingOutstandingAmount_6A124D4927E76624DAF2AB28926E06A8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans Sold To Outside Investors Remaining Outstanding Amount</link:label>
    <link:label id="lab_asb_LoansSoldToOutsideInvestorsRemainingOutstandingAmount_6A124D4927E76624DAF2AB28926E06A8_documentation_en-US" xlink:label="lab_asb_LoansSoldToOutsideInvestorsRemainingOutstandingAmount_6A124D4927E76624DAF2AB28926E06A8" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Loans sold to outside investors remaining outstanding amount</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_LoansSoldToOutsideInvestorsRemainingOutstandingAmount" xlink:label="loc_asb_LoansSoldToOutsideInvestorsRemainingOutstandingAmount_6A124D4927E76624DAF2AB28926E06A8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LoansSoldToOutsideInvestorsRemainingOutstandingAmount_6A124D4927E76624DAF2AB28926E06A8" xlink:to="lab_asb_LoansSoldToOutsideInvestorsRemainingOutstandingAmount_6A124D4927E76624DAF2AB28926E06A8" xlink:type="arc" />
    <link:label id="lab_asb_ResidentialMortgageLoansSoldWithRecourseRisk_8D14647A1890BF9CA479AB28926E7030_verboseLabel_en-US" xlink:label="lab_asb_ResidentialMortgageLoansSoldWithRecourseRisk_8D14647A1890BF9CA479AB28926E7030" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Residential mortgage loans sold with recourse risk</link:label>
    <link:label id="lab_asb_ResidentialMortgageLoansSoldWithRecourseRisk_8D14647A1890BF9CA479AB28926E7030_label_en-US" xlink:label="lab_asb_ResidentialMortgageLoansSoldWithRecourseRisk_8D14647A1890BF9CA479AB28926E7030" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Residential Mortgage Loans Sold With Recourse Risk</link:label>
    <link:label id="lab_asb_ResidentialMortgageLoansSoldWithRecourseRisk_8D14647A1890BF9CA479AB28926E7030_documentation_en-US" xlink:label="lab_asb_ResidentialMortgageLoansSoldWithRecourseRisk_8D14647A1890BF9CA479AB28926E7030" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Residential mortgage loans sold with recourse risk.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ResidentialMortgageLoansSoldWithRecourseRisk" xlink:label="loc_asb_ResidentialMortgageLoansSoldWithRecourseRisk_8D14647A1890BF9CA479AB28926E7030" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ResidentialMortgageLoansSoldWithRecourseRisk_8D14647A1890BF9CA479AB28926E7030" xlink:to="lab_asb_ResidentialMortgageLoansSoldWithRecourseRisk_8D14647A1890BF9CA479AB28926E7030" xlink:type="arc" />
    <link:label id="lab_asb_ResidentialMortgageLoansSoldWithCreditRecourseRisk_75F90E7E2C96AC4925B9AB28926EFE99_verboseLabel_en-US" xlink:label="lab_asb_ResidentialMortgageLoansSoldWithCreditRecourseRisk_75F90E7E2C96AC4925B9AB28926EFE99" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Residential mortgage loans sold with credit recourse risk</link:label>
    <link:label id="lab_asb_ResidentialMortgageLoansSoldWithCreditRecourseRisk_75F90E7E2C96AC4925B9AB28926EFE99_label_en-US" xlink:label="lab_asb_ResidentialMortgageLoansSoldWithCreditRecourseRisk_75F90E7E2C96AC4925B9AB28926EFE99" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Residential Mortgage Loans Sold With Credit Recourse Risk</link:label>
    <link:label id="lab_asb_ResidentialMortgageLoansSoldWithCreditRecourseRisk_75F90E7E2C96AC4925B9AB28926EFE99_documentation_en-US" xlink:label="lab_asb_ResidentialMortgageLoansSoldWithCreditRecourseRisk_75F90E7E2C96AC4925B9AB28926EFE99" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Residential mortgage loans sold with credit recourse risk.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ResidentialMortgageLoansSoldWithCreditRecourseRisk" xlink:label="loc_asb_ResidentialMortgageLoansSoldWithCreditRecourseRisk_75F90E7E2C96AC4925B9AB28926EFE99" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ResidentialMortgageLoansSoldWithCreditRecourseRisk_75F90E7E2C96AC4925B9AB28926EFE99" xlink:to="lab_asb_ResidentialMortgageLoansSoldWithCreditRecourseRisk_75F90E7E2C96AC4925B9AB28926EFE99" xlink:type="arc" />
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_F7C307FC61C3C876FAFE24DA98C02450_verboseLabel_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_F7C307FC61C3C876FAFE24DA98C02450" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Goodwill and Intangible Assets</link:label>
    <link:label id="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_F7C307FC61C3C876FAFE24DA98C02450_label_en-US" xlink:label="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_F7C307FC61C3C876FAFE24DA98C02450" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Goodwill and Intangible Assets Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock" xlink:label="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_F7C307FC61C3C876FAFE24DA98C02450" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_F7C307FC61C3C876FAFE24DA98C02450" xlink:to="lab_us-gaap_GoodwillAndIntangibleAssetsDisclosureTextBlock_F7C307FC61C3C876FAFE24DA98C02450" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationsAbstract_132481B938848E69075B24DA99A27016_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationsAbstract_132481B938848E69075B24DA99A27016" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combinations [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationsAbstract" xlink:label="loc_us-gaap_BusinessCombinationsAbstract_132481B938848E69075B24DA99A27016" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationsAbstract_132481B938848E69075B24DA99A27016" xlink:to="lab_us-gaap_BusinessCombinationsAbstract_132481B938848E69075B24DA99A27016" xlink:type="arc" />
    <link:label id="lab_us-gaap_BusinessCombinationDisclosureTextBlock_50DE11741B4716C115FD24DA99A2A359_terseLabel_en-US" xlink:label="lab_us-gaap_BusinessCombinationDisclosureTextBlock_50DE11741B4716C115FD24DA99A2A359" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Acquisitions</link:label>
    <link:label id="lab_us-gaap_BusinessCombinationDisclosureTextBlock_50DE11741B4716C115FD24DA99A2A359_label_en-US" xlink:label="lab_us-gaap_BusinessCombinationDisclosureTextBlock_50DE11741B4716C115FD24DA99A2A359" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Business Combination Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_BusinessCombinationDisclosureTextBlock" xlink:label="loc_us-gaap_BusinessCombinationDisclosureTextBlock_50DE11741B4716C115FD24DA99A2A359" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_BusinessCombinationDisclosureTextBlock_50DE11741B4716C115FD24DA99A2A359" xlink:to="lab_us-gaap_BusinessCombinationDisclosureTextBlock_50DE11741B4716C115FD24DA99A2A359" xlink:type="arc" />
    <link:label id="lab_us-gaap_FairValueInputsQuantitativeInformationAbstract_6AF24942E1CFD3BDEF44AB31D6547E8B_verboseLabel_en-US" xlink:label="lab_us-gaap_FairValueInputsQuantitativeInformationAbstract_6AF24942E1CFD3BDEF44AB31D6547E8B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Measurements (Textuals) [Abstract]</link:label>
    <link:label id="lab_us-gaap_FairValueInputsQuantitativeInformationAbstract_6AF24942E1CFD3BDEF44AB31D6547E8B_label_en-US" xlink:label="lab_us-gaap_FairValueInputsQuantitativeInformationAbstract_6AF24942E1CFD3BDEF44AB31D6547E8B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Inputs, Quantitative Information [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FairValueInputsQuantitativeInformationAbstract" xlink:label="loc_us-gaap_FairValueInputsQuantitativeInformationAbstract_6AF24942E1CFD3BDEF44AB31D6547E8B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FairValueInputsQuantitativeInformationAbstract_6AF24942E1CFD3BDEF44AB31D6547E8B" xlink:to="lab_us-gaap_FairValueInputsQuantitativeInformationAbstract_6AF24942E1CFD3BDEF44AB31D6547E8B" xlink:type="arc" />
    <link:label id="lab_asb_FairValueMeasurementsTable_608AB5020B917D3E9AA8AB31D6549964_terseLabel_en-US" xlink:label="lab_asb_FairValueMeasurementsTable_608AB5020B917D3E9AA8AB31D6549964" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value Measurements [Table]</link:label>
    <link:label id="lab_asb_FairValueMeasurementsTable_608AB5020B917D3E9AA8AB31D6549964_label_en-US" xlink:label="lab_asb_FairValueMeasurementsTable_608AB5020B917D3E9AA8AB31D6549964" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Measurements [Table]</link:label>
    <link:label id="lab_asb_FairValueMeasurementsTable_608AB5020B917D3E9AA8AB31D6549964_documentation_en-US" xlink:label="lab_asb_FairValueMeasurementsTable_608AB5020B917D3E9AA8AB31D6549964" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Fair Value Measurements Table</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_FairValueMeasurementsTable" xlink:label="loc_asb_FairValueMeasurementsTable_608AB5020B917D3E9AA8AB31D6549964" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_FairValueMeasurementsTable_608AB5020B917D3E9AA8AB31D6549964" xlink:to="lab_asb_FairValueMeasurementsTable_608AB5020B917D3E9AA8AB31D6549964" xlink:type="arc" />
    <link:label id="lab_us-gaap_RangeAxis_74420507700C1AF970DBAB31D65462CC_terseLabel_en-US" xlink:label="lab_us-gaap_RangeAxis_74420507700C1AF970DBAB31D65462CC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Range [Axis]</link:label>
    <link:label id="lab_us-gaap_RangeAxis_74420507700C1AF970DBAB31D65462CC_label_en-US" xlink:label="lab_us-gaap_RangeAxis_74420507700C1AF970DBAB31D65462CC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Range [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeAxis" xlink:label="loc_us-gaap_RangeAxis_74420507700C1AF970DBAB31D65462CC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RangeAxis_74420507700C1AF970DBAB31D65462CC" xlink:to="lab_us-gaap_RangeAxis_74420507700C1AF970DBAB31D65462CC" xlink:type="arc" />
    <link:label id="lab_us-gaap_RangeMember_15E26E1332C5B5BF0D5BAB31D654A7CF_terseLabel_en-US" xlink:label="lab_us-gaap_RangeMember_15E26E1332C5B5BF0D5BAB31D654A7CF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Range [Domain]</link:label>
    <link:label id="lab_us-gaap_RangeMember_15E26E1332C5B5BF0D5BAB31D654A7CF_label_en-US" xlink:label="lab_us-gaap_RangeMember_15E26E1332C5B5BF0D5BAB31D654A7CF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Range [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RangeMember" xlink:label="loc_us-gaap_RangeMember_15E26E1332C5B5BF0D5BAB31D654A7CF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RangeMember_15E26E1332C5B5BF0D5BAB31D654A7CF" xlink:to="lab_us-gaap_RangeMember_15E26E1332C5B5BF0D5BAB31D654A7CF" xlink:type="arc" />
    <link:label id="lab_us-gaap_MaximumMember_62F8BB9877703BE8C6D6AB31D6546220_terseLabel_en-US" xlink:label="lab_us-gaap_MaximumMember_62F8BB9877703BE8C6D6AB31D6546220" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Maximum [Member]</link:label>
    <link:label id="lab_us-gaap_MaximumMember_62F8BB9877703BE8C6D6AB31D6546220_label_en-US" xlink:label="lab_us-gaap_MaximumMember_62F8BB9877703BE8C6D6AB31D6546220" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Maximum [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MaximumMember" xlink:label="loc_us-gaap_MaximumMember_62F8BB9877703BE8C6D6AB31D6546220" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MaximumMember_62F8BB9877703BE8C6D6AB31D6546220" xlink:to="lab_us-gaap_MaximumMember_62F8BB9877703BE8C6D6AB31D6546220" xlink:type="arc" />
    <link:label id="lab_us-gaap_MinimumMember_5F91B9742BAA3EA35C59AB31D654A0A8_terseLabel_en-US" xlink:label="lab_us-gaap_MinimumMember_5F91B9742BAA3EA35C59AB31D654A0A8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Minimum [Member]</link:label>
    <link:label id="lab_us-gaap_MinimumMember_5F91B9742BAA3EA35C59AB31D654A0A8_label_en-US" xlink:label="lab_us-gaap_MinimumMember_5F91B9742BAA3EA35C59AB31D654A0A8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Minimum [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MinimumMember" xlink:label="loc_us-gaap_MinimumMember_5F91B9742BAA3EA35C59AB31D654A0A8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MinimumMember_5F91B9742BAA3EA35C59AB31D654A0A8" xlink:to="lab_us-gaap_MinimumMember_5F91B9742BAA3EA35C59AB31D654A0A8" xlink:type="arc" />
    <link:label id="lab_asb_FairValueOfAssetsAndLiabilitiesLineItems_0BCCC26757359D4724ABAB31D6541B54_terseLabel_en-US" xlink:label="lab_asb_FairValueOfAssetsAndLiabilitiesLineItems_0BCCC26757359D4724ABAB31D6541B54" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value of Assets and Liabilities [Line Items]</link:label>
    <link:label id="lab_asb_FairValueOfAssetsAndLiabilitiesLineItems_0BCCC26757359D4724ABAB31D6541B54_label_en-US" xlink:label="lab_asb_FairValueOfAssetsAndLiabilitiesLineItems_0BCCC26757359D4724ABAB31D6541B54" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value of Assets and Liabilities [Line Items]</link:label>
    <link:label id="lab_asb_FairValueOfAssetsAndLiabilitiesLineItems_0BCCC26757359D4724ABAB31D6541B54_documentation_en-US" xlink:label="lab_asb_FairValueOfAssetsAndLiabilitiesLineItems_0BCCC26757359D4724ABAB31D6541B54" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Line items represent fair values of assets and liabilities</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_FairValueOfAssetsAndLiabilitiesLineItems" xlink:label="loc_asb_FairValueOfAssetsAndLiabilitiesLineItems_0BCCC26757359D4724ABAB31D6541B54" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_FairValueOfAssetsAndLiabilitiesLineItems_0BCCC26757359D4724ABAB31D6541B54" xlink:to="lab_asb_FairValueOfAssetsAndLiabilitiesLineItems_0BCCC26757359D4724ABAB31D6541B54" xlink:type="arc" />
    <link:label id="lab_asb_FairValueInputsClosingRatio_513F1D4F20909878EB8CAB31D654B441_verboseLabel_en-US" xlink:label="lab_asb_FairValueInputsClosingRatio_513F1D4F20909878EB8CAB31D654B441" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Closing ratio</link:label>
    <link:label id="lab_asb_FairValueInputsClosingRatio_513F1D4F20909878EB8CAB31D654B441_label_en-US" xlink:label="lab_asb_FairValueInputsClosingRatio_513F1D4F20909878EB8CAB31D654B441" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Fair Value Inputs Closing Ratio</link:label>
    <link:label id="lab_asb_FairValueInputsClosingRatio_513F1D4F20909878EB8CAB31D654B441_documentation_en-US" xlink:label="lab_asb_FairValueInputsClosingRatio_513F1D4F20909878EB8CAB31D654B441" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Represents the percentage of loans currently in a lock position which management estimates will ultimately close.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_FairValueInputsClosingRatio" xlink:label="loc_asb_FairValueInputsClosingRatio_513F1D4F20909878EB8CAB31D654B441" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_FairValueInputsClosingRatio_513F1D4F20909878EB8CAB31D654B441" xlink:to="lab_asb_FairValueInputsClosingRatio_513F1D4F20909878EB8CAB31D654B441" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssumptionForFairValueOfInterestsContinuedToBeHeldByTransferorServicingAssetsOrLiabilitiesDiscountRate_079E8576BFDE163E9D7DAB31D6547878_verboseLabel_en-US" xlink:label="lab_us-gaap_AssumptionForFairValueOfInterestsContinuedToBeHeldByTransferorServicingAssetsOrLiabilitiesDiscountRate_079E8576BFDE163E9D7DAB31D6547878" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Weighted average discount rate</link:label>
    <link:label id="lab_us-gaap_AssumptionForFairValueOfInterestsContinuedToBeHeldByTransferorServicingAssetsOrLiabilitiesDiscountRate_079E8576BFDE163E9D7DAB31D6547878_label_en-US" xlink:label="lab_us-gaap_AssumptionForFairValueOfInterestsContinuedToBeHeldByTransferorServicingAssetsOrLiabilitiesDiscountRate_079E8576BFDE163E9D7DAB31D6547878" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assumption for Fair Value of Assets or Liabilities that relate to Transferor's Continuing Involvement, Discount Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssumptionForFairValueOfInterestsContinuedToBeHeldByTransferorServicingAssetsOrLiabilitiesDiscountRate" xlink:label="loc_us-gaap_AssumptionForFairValueOfInterestsContinuedToBeHeldByTransferorServicingAssetsOrLiabilitiesDiscountRate_079E8576BFDE163E9D7DAB31D6547878" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssumptionForFairValueOfInterestsContinuedToBeHeldByTransferorServicingAssetsOrLiabilitiesDiscountRate_079E8576BFDE163E9D7DAB31D6547878" xlink:to="lab_us-gaap_AssumptionForFairValueOfInterestsContinuedToBeHeldByTransferorServicingAssetsOrLiabilitiesDiscountRate_079E8576BFDE163E9D7DAB31D6547878" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssumptionForFairValueOfInterestsContinuedToBeHeldByTransferorServicingAssetsOrLiabilitiesPrepaymentSpeed_97C4242F586572C594E2AB31D6548482_verboseLabel_en-US" xlink:label="lab_us-gaap_AssumptionForFairValueOfInterestsContinuedToBeHeldByTransferorServicingAssetsOrLiabilitiesPrepaymentSpeed_97C4242F586572C594E2AB31D6548482" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Weighted average constant prepayment rate</link:label>
    <link:label id="lab_us-gaap_AssumptionForFairValueOfInterestsContinuedToBeHeldByTransferorServicingAssetsOrLiabilitiesPrepaymentSpeed_97C4242F586572C594E2AB31D6548482_label_en-US" xlink:label="lab_us-gaap_AssumptionForFairValueOfInterestsContinuedToBeHeldByTransferorServicingAssetsOrLiabilitiesPrepaymentSpeed_97C4242F586572C594E2AB31D6548482" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assumption for Fair Value of Assets or Liabilities that relate to Transferor's Continuing Involvement, Prepayment Speed</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssumptionForFairValueOfInterestsContinuedToBeHeldByTransferorServicingAssetsOrLiabilitiesPrepaymentSpeed" xlink:label="loc_us-gaap_AssumptionForFairValueOfInterestsContinuedToBeHeldByTransferorServicingAssetsOrLiabilitiesPrepaymentSpeed_97C4242F586572C594E2AB31D6548482" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssumptionForFairValueOfInterestsContinuedToBeHeldByTransferorServicingAssetsOrLiabilitiesPrepaymentSpeed_97C4242F586572C594E2AB31D6548482" xlink:to="lab_us-gaap_AssumptionForFairValueOfInterestsContinuedToBeHeldByTransferorServicingAssetsOrLiabilitiesPrepaymentSpeed_97C4242F586572C594E2AB31D6548482" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfFinancingReceivablesPastDueTable_C6C78599AD11C310E8D292094CC898D3_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfFinancingReceivablesPastDueTable_C6C78599AD11C310E8D292094CC898D3" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Financing Receivables Past Due [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfFinancingReceivablesPastDueTable_C6C78599AD11C310E8D292094CC898D3_label_en-US" xlink:label="lab_us-gaap_ScheduleOfFinancingReceivablesPastDueTable_C6C78599AD11C310E8D292094CC898D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Financing Receivables Past Due [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfFinancingReceivablesPastDueTable" xlink:label="loc_us-gaap_ScheduleOfFinancingReceivablesPastDueTable_C6C78599AD11C310E8D292094CC898D3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfFinancingReceivablesPastDueTable_C6C78599AD11C310E8D292094CC898D3" xlink:to="lab_us-gaap_ScheduleOfFinancingReceivablesPastDueTable_C6C78599AD11C310E8D292094CC898D3" xlink:type="arc" />
    <link:label id="lab_asb_CommercialRealEstateLendingMember_2F90C0770FCB724BB4B592094CC87FE9_terseLabel_en-US" xlink:label="lab_asb_CommercialRealEstateLendingMember_2F90C0770FCB724BB4B592094CC87FE9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial real estate lending</link:label>
    <link:label id="lab_asb_CommercialRealEstateLendingMember_2F90C0770FCB724BB4B592094CC87FE9_label_en-US" xlink:label="lab_asb_CommercialRealEstateLendingMember_2F90C0770FCB724BB4B592094CC87FE9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Real Estate Lending [Member]</link:label>
    <link:label id="lab_asb_CommercialRealEstateLendingMember_2F90C0770FCB724BB4B592094CC87FE9_documentation_en-US" xlink:label="lab_asb_CommercialRealEstateLendingMember_2F90C0770FCB724BB4B592094CC87FE9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Commercial real estate loans</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CommercialRealEstateLendingMember" xlink:label="loc_asb_CommercialRealEstateLendingMember_2F90C0770FCB724BB4B592094CC87FE9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommercialRealEstateLendingMember_2F90C0770FCB724BB4B592094CC87FE9" xlink:to="lab_asb_CommercialRealEstateLendingMember_2F90C0770FCB724BB4B592094CC87FE9" xlink:type="arc" />
    <link:label id="lab_asb_CommercialFinancingReceivableMember_1638852A3F509C36074A92094CC81B2C_terseLabel_en-US" xlink:label="lab_asb_CommercialFinancingReceivableMember_1638852A3F509C36074A92094CC81B2C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total commercial</link:label>
    <link:label id="lab_asb_CommercialFinancingReceivableMember_1638852A3F509C36074A92094CC81B2C_label_en-US" xlink:label="lab_asb_CommercialFinancingReceivableMember_1638852A3F509C36074A92094CC81B2C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Financing Receivable [Member]</link:label>
    <link:label id="lab_asb_CommercialFinancingReceivableMember_1638852A3F509C36074A92094CC81B2C_documentation_en-US" xlink:label="lab_asb_CommercialFinancingReceivableMember_1638852A3F509C36074A92094CC81B2C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Commercial financing receivable member.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CommercialFinancingReceivableMember" xlink:label="loc_asb_CommercialFinancingReceivableMember_1638852A3F509C36074A92094CC81B2C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommercialFinancingReceivableMember_1638852A3F509C36074A92094CC81B2C" xlink:to="lab_asb_CommercialFinancingReceivableMember_1638852A3F509C36074A92094CC81B2C" xlink:type="arc" />
    <link:label id="lab_us-gaap_ConsumerLoanMember_68D5E932B71979D9458592094CC8A9B8_terseLabel_en-US" xlink:label="lab_us-gaap_ConsumerLoanMember_68D5E932B71979D9458592094CC8A9B8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Total consumer</link:label>
    <link:label id="lab_us-gaap_ConsumerLoanMember_68D5E932B71979D9458592094CC8A9B8_label_en-US" xlink:label="lab_us-gaap_ConsumerLoanMember_68D5E932B71979D9458592094CC8A9B8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Consumer Loan [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ConsumerLoanMember" xlink:label="loc_us-gaap_ConsumerLoanMember_68D5E932B71979D9458592094CC8A9B8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ConsumerLoanMember_68D5E932B71979D9458592094CC8A9B8" xlink:to="lab_us-gaap_ConsumerLoanMember_68D5E932B71979D9458592094CC8A9B8" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivablesPeriodPastDueAxis_DF05B814FD54EB6C930692094CC85ED9_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivablesPeriodPastDueAxis_DF05B814FD54EB6C930692094CC85ED9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financing Receivables, Period Past Due [Axis]</link:label>
    <link:label id="lab_us-gaap_FinancingReceivablesPeriodPastDueAxis_DF05B814FD54EB6C930692094CC85ED9_label_en-US" xlink:label="lab_us-gaap_FinancingReceivablesPeriodPastDueAxis_DF05B814FD54EB6C930692094CC85ED9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivables, Period Past Due [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivablesPeriodPastDueAxis" xlink:label="loc_us-gaap_FinancingReceivablesPeriodPastDueAxis_DF05B814FD54EB6C930692094CC85ED9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivablesPeriodPastDueAxis_DF05B814FD54EB6C930692094CC85ED9" xlink:to="lab_us-gaap_FinancingReceivablesPeriodPastDueAxis_DF05B814FD54EB6C930692094CC85ED9" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivablesPeriodPastDueDomain_EA4885EDA89524F419C392094CC81A92_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivablesPeriodPastDueDomain_EA4885EDA89524F419C392094CC81A92" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financing Receivables, Period Past Due [Domain]</link:label>
    <link:label id="lab_us-gaap_FinancingReceivablesPeriodPastDueDomain_EA4885EDA89524F419C392094CC81A92_label_en-US" xlink:label="lab_us-gaap_FinancingReceivablesPeriodPastDueDomain_EA4885EDA89524F419C392094CC81A92" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivables, Period Past Due [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivablesPeriodPastDueDomain" xlink:label="loc_us-gaap_FinancingReceivablesPeriodPastDueDomain_EA4885EDA89524F419C392094CC81A92" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivablesPeriodPastDueDomain_EA4885EDA89524F419C392094CC81A92" xlink:to="lab_us-gaap_FinancingReceivablesPeriodPastDueDomain_EA4885EDA89524F419C392094CC81A92" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivables30To59DaysPastDueMember_1778E1DA6D0505EB195D92094CC8C770_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivables30To59DaysPastDueMember_1778E1DA6D0505EB195D92094CC8C770" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">30-59 Days Past Due</link:label>
    <link:label id="lab_us-gaap_FinancingReceivables30To59DaysPastDueMember_1778E1DA6D0505EB195D92094CC8C770_label_en-US" xlink:label="lab_us-gaap_FinancingReceivables30To59DaysPastDueMember_1778E1DA6D0505EB195D92094CC8C770" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivables, 30 to 59 Days Past Due [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivables30To59DaysPastDueMember" xlink:label="loc_us-gaap_FinancingReceivables30To59DaysPastDueMember_1778E1DA6D0505EB195D92094CC8C770" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivables30To59DaysPastDueMember_1778E1DA6D0505EB195D92094CC8C770" xlink:to="lab_us-gaap_FinancingReceivables30To59DaysPastDueMember_1778E1DA6D0505EB195D92094CC8C770" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivables60To89DaysPastDueMember_AB31FA686405B374392692094CC86DFB_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivables60To89DaysPastDueMember_AB31FA686405B374392692094CC86DFB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">60-89 Days Past Due</link:label>
    <link:label id="lab_us-gaap_FinancingReceivables60To89DaysPastDueMember_AB31FA686405B374392692094CC86DFB_label_en-US" xlink:label="lab_us-gaap_FinancingReceivables60To89DaysPastDueMember_AB31FA686405B374392692094CC86DFB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivables, 60 to 89 Days Past Due [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivables60To89DaysPastDueMember" xlink:label="loc_us-gaap_FinancingReceivables60To89DaysPastDueMember_AB31FA686405B374392692094CC86DFB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivables60To89DaysPastDueMember_AB31FA686405B374392692094CC86DFB" xlink:to="lab_us-gaap_FinancingReceivables60To89DaysPastDueMember_AB31FA686405B374392692094CC86DFB" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivablesEqualToGreaterThan90DaysPastDueMember_285EB2C811E149858F5F92094CC8D8BA_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivablesEqualToGreaterThan90DaysPastDueMember_285EB2C811E149858F5F92094CC8D8BA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">90 Days or More Past Due</link:label>
    <link:label id="lab_us-gaap_FinancingReceivablesEqualToGreaterThan90DaysPastDueMember_285EB2C811E149858F5F92094CC8D8BA_label_en-US" xlink:label="lab_us-gaap_FinancingReceivablesEqualToGreaterThan90DaysPastDueMember_285EB2C811E149858F5F92094CC8D8BA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivables, Equal to Greater than 90 Days Past Due [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivablesEqualToGreaterThan90DaysPastDueMember" xlink:label="loc_us-gaap_FinancingReceivablesEqualToGreaterThan90DaysPastDueMember_285EB2C811E149858F5F92094CC8D8BA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivablesEqualToGreaterThan90DaysPastDueMember_285EB2C811E149858F5F92094CC8D8BA" xlink:to="lab_us-gaap_FinancingReceivablesEqualToGreaterThan90DaysPastDueMember_285EB2C811E149858F5F92094CC8D8BA" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableRecordedInvestmentPastDueLineItems_CBF61CF28A6F931BFDF092094CC8813F_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableRecordedInvestmentPastDueLineItems_CBF61CF28A6F931BFDF092094CC8813F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financing Receivable, Recorded Investment, Past Due [Line Items]</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableRecordedInvestmentPastDueLineItems_CBF61CF28A6F931BFDF092094CC8813F_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableRecordedInvestmentPastDueLineItems_CBF61CF28A6F931BFDF092094CC8813F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Recorded Investment, Past Due [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableRecordedInvestmentPastDueLineItems" xlink:label="loc_us-gaap_FinancingReceivableRecordedInvestmentPastDueLineItems_CBF61CF28A6F931BFDF092094CC8813F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableRecordedInvestmentPastDueLineItems_CBF61CF28A6F931BFDF092094CC8813F" xlink:to="lab_us-gaap_FinancingReceivableRecordedInvestmentPastDueLineItems_CBF61CF28A6F931BFDF092094CC8813F" xlink:type="arc" />
    <link:label id="lab_asb_SummarizedDetailsOfLoansAbstract_9828150BD55BA100962B92094CC8A89C_verboseLabel_en-US" xlink:label="lab_asb_SummarizedDetailsOfLoansAbstract_9828150BD55BA100962B92094CC8A89C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summarized details of Loans</link:label>
    <link:label id="lab_asb_SummarizedDetailsOfLoansAbstract_9828150BD55BA100962B92094CC8A89C_label_en-US" xlink:label="lab_asb_SummarizedDetailsOfLoansAbstract_9828150BD55BA100962B92094CC8A89C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Summarized Details Of Loans [Abstract]</link:label>
    <link:label id="lab_asb_SummarizedDetailsOfLoansAbstract_9828150BD55BA100962B92094CC8A89C_documentation_en-US" xlink:label="lab_asb_SummarizedDetailsOfLoansAbstract_9828150BD55BA100962B92094CC8A89C" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Summarized details of Loans.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_SummarizedDetailsOfLoansAbstract" xlink:label="loc_asb_SummarizedDetailsOfLoansAbstract_9828150BD55BA100962B92094CC8A89C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_SummarizedDetailsOfLoansAbstract_9828150BD55BA100962B92094CC8A89C" xlink:to="lab_asb_SummarizedDetailsOfLoansAbstract_9828150BD55BA100962B92094CC8A89C" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableRecordedInvestmentCurrent_0E74B85F6B01E128A73B92094CC85A0F_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableRecordedInvestmentCurrent_0E74B85F6B01E128A73B92094CC85A0F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableRecordedInvestmentCurrent_0E74B85F6B01E128A73B92094CC85A0F_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableRecordedInvestmentCurrent_0E74B85F6B01E128A73B92094CC85A0F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Recorded Investment, Current</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableRecordedInvestmentCurrent" xlink:label="loc_us-gaap_FinancingReceivableRecordedInvestmentCurrent_0E74B85F6B01E128A73B92094CC85A0F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableRecordedInvestmentCurrent_0E74B85F6B01E128A73B92094CC85A0F" xlink:to="lab_us-gaap_FinancingReceivableRecordedInvestmentCurrent_0E74B85F6B01E128A73B92094CC85A0F" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableRecordedInvestmentPastDue_58AA8A6476E910E3DA9792094CC83F90_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableRecordedInvestmentPastDue_58AA8A6476E910E3DA9792094CC83F90" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Total Past Due</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableRecordedInvestmentPastDue_58AA8A6476E910E3DA9792094CC83F90_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableRecordedInvestmentPastDue_58AA8A6476E910E3DA9792094CC83F90" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Recorded Investment, Past Due</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableRecordedInvestmentPastDue" xlink:label="loc_us-gaap_FinancingReceivableRecordedInvestmentPastDue_58AA8A6476E910E3DA9792094CC83F90" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableRecordedInvestmentPastDue_58AA8A6476E910E3DA9792094CC83F90" xlink:to="lab_us-gaap_FinancingReceivableRecordedInvestmentPastDue_58AA8A6476E910E3DA9792094CC83F90" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableRecordedInvestmentNonaccrualStatus_35D1D6BBCEE2CC390A6392094CC88591_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableRecordedInvestmentNonaccrualStatus_35D1D6BBCEE2CC390A6392094CC88591" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Nonaccrual</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableRecordedInvestmentNonaccrualStatus_35D1D6BBCEE2CC390A6392094CC88591_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableRecordedInvestmentNonaccrualStatus_35D1D6BBCEE2CC390A6392094CC88591" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Recorded Investment, Nonaccrual Status</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableRecordedInvestmentNonaccrualStatus" xlink:label="loc_us-gaap_FinancingReceivableRecordedInvestmentNonaccrualStatus_35D1D6BBCEE2CC390A6392094CC88591" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableRecordedInvestmentNonaccrualStatus_35D1D6BBCEE2CC390A6392094CC88591" xlink:to="lab_us-gaap_FinancingReceivableRecordedInvestmentNonaccrualStatus_35D1D6BBCEE2CC390A6392094CC88591" xlink:type="arc" />
    <link:label id="lab_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_B69F57AD91EBE5A6142592094CC80BF8_totalLabel_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_B69F57AD91EBE5A6142592094CC80BF8" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total loans</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome" xlink:label="loc_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_B69F57AD91EBE5A6142592094CC80BF8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_B69F57AD91EBE5A6142592094CC80BF8" xlink:to="lab_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_B69F57AD91EBE5A6142592094CC80BF8" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableRecordedInvestment90DaysPastDueAndStillAccruing_DE382ED983FE1C26E22392094CC851E3_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableRecordedInvestment90DaysPastDueAndStillAccruing_DE382ED983FE1C26E22392094CC851E3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Accruing loans past due 90 days or more</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableRecordedInvestment90DaysPastDueAndStillAccruing_DE382ED983FE1C26E22392094CC851E3_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableRecordedInvestment90DaysPastDueAndStillAccruing_DE382ED983FE1C26E22392094CC851E3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Recorded Investment, 90 Days Past Due and Still Accruing</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableRecordedInvestment90DaysPastDueAndStillAccruing" xlink:label="loc_us-gaap_FinancingReceivableRecordedInvestment90DaysPastDueAndStillAccruing_DE382ED983FE1C26E22392094CC851E3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableRecordedInvestment90DaysPastDueAndStillAccruing_DE382ED983FE1C26E22392094CC851E3" xlink:to="lab_us-gaap_FinancingReceivableRecordedInvestment90DaysPastDueAndStillAccruing_DE382ED983FE1C26E22392094CC851E3" xlink:type="arc" />
    <link:label id="lab_asb_NonaccrualLoansCurrentPortion_ACE672AC5D3F4D60239F92094CC8AE7A_terseLabel_en-US" xlink:label="lab_asb_NonaccrualLoansCurrentPortion_ACE672AC5D3F4D60239F92094CC8AE7A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Nonaccrual Loans, Current Portion</link:label>
    <link:label id="lab_asb_NonaccrualLoansCurrentPortion_ACE672AC5D3F4D60239F92094CC8AE7A_label_en-US" xlink:label="lab_asb_NonaccrualLoansCurrentPortion_ACE672AC5D3F4D60239F92094CC8AE7A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Nonaccrual Loans, Current Portion</link:label>
    <link:label id="lab_asb_NonaccrualLoansCurrentPortion_ACE672AC5D3F4D60239F92094CC8AE7A_documentation_en-US" xlink:label="lab_asb_NonaccrualLoansCurrentPortion_ACE672AC5D3F4D60239F92094CC8AE7A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Nonaccrual Loans, Current Portion</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_NonaccrualLoansCurrentPortion" xlink:label="loc_asb_NonaccrualLoansCurrentPortion_ACE672AC5D3F4D60239F92094CC8AE7A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_NonaccrualLoansCurrentPortion_ACE672AC5D3F4D60239F92094CC8AE7A" xlink:to="lab_asb_NonaccrualLoansCurrentPortion_ACE672AC5D3F4D60239F92094CC8AE7A" xlink:type="arc" />
    <link:label id="lab_asb_PercentOfCurrentNonaccrualLoans_768FC755B509F8D2A3F092094CC8C3AB_terseLabel_en-US" xlink:label="lab_asb_PercentOfCurrentNonaccrualLoans_768FC755B509F8D2A3F092094CC8C3AB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Percent of current nonaccrual loans</link:label>
    <link:label id="lab_asb_PercentOfCurrentNonaccrualLoans_768FC755B509F8D2A3F092094CC8C3AB_label_en-US" xlink:label="lab_asb_PercentOfCurrentNonaccrualLoans_768FC755B509F8D2A3F092094CC8C3AB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Percent of current nonaccrual loans</link:label>
    <link:label id="lab_asb_PercentOfCurrentNonaccrualLoans_768FC755B509F8D2A3F092094CC8C3AB_documentation_en-US" xlink:label="lab_asb_PercentOfCurrentNonaccrualLoans_768FC755B509F8D2A3F092094CC8C3AB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="asb-20170331.xsd#asb_PercentOfCurrentNonaccrualLoans" xlink:label="loc_asb_PercentOfCurrentNonaccrualLoans_768FC755B509F8D2A3F092094CC8C3AB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_PercentOfCurrentNonaccrualLoans_768FC755B509F8D2A3F092094CC8C3AB" xlink:to="lab_asb_PercentOfCurrentNonaccrualLoans_768FC755B509F8D2A3F092094CC8C3AB" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfImpairedFinancingReceivableTable_C05F6B3D5120DB12F6A092094DC2FAEA_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfImpairedFinancingReceivableTable_C05F6B3D5120DB12F6A092094DC2FAEA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Impaired Financing Receivable [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfImpairedFinancingReceivableTable_C05F6B3D5120DB12F6A092094DC2FAEA_label_en-US" xlink:label="lab_us-gaap_ScheduleOfImpairedFinancingReceivableTable_C05F6B3D5120DB12F6A092094DC2FAEA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Impaired Financing Receivable [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfImpairedFinancingReceivableTable" xlink:label="loc_us-gaap_ScheduleOfImpairedFinancingReceivableTable_C05F6B3D5120DB12F6A092094DC2FAEA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfImpairedFinancingReceivableTable_C05F6B3D5120DB12F6A092094DC2FAEA" xlink:to="lab_us-gaap_ScheduleOfImpairedFinancingReceivableTable_C05F6B3D5120DB12F6A092094DC2FAEA" xlink:type="arc" />
    <link:label id="lab_asb_CommercialAndBusinessLendingMember_AA6DBA4D95F7BFFC404D92094DC20F4C_verboseLabel_en-US" xlink:label="lab_asb_CommercialAndBusinessLendingMember_AA6DBA4D95F7BFFC404D92094DC20F4C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Commercial and business lending</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CommercialAndBusinessLendingMember" xlink:label="loc_asb_CommercialAndBusinessLendingMember_AA6DBA4D95F7BFFC404D92094DC20F4C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommercialAndBusinessLendingMember_AA6DBA4D95F7BFFC404D92094DC20F4C" xlink:to="lab_asb_CommercialAndBusinessLendingMember_AA6DBA4D95F7BFFC404D92094DC20F4C" xlink:type="arc" />
    <link:label id="lab_us-gaap_HomeEquityMember_FA043D276498A88ED62B92094DC2ED68_verboseLabel_en-US" xlink:label="lab_us-gaap_HomeEquityMember_FA043D276498A88ED62B92094DC2ED68" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Home equity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HomeEquityMember" xlink:label="loc_us-gaap_HomeEquityMember_FA043D276498A88ED62B92094DC2ED68" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HomeEquityMember_FA043D276498A88ED62B92094DC2ED68" xlink:to="lab_us-gaap_HomeEquityMember_FA043D276498A88ED62B92094DC2ED68" xlink:type="arc" />
    <link:label id="lab_asb_LoansWithRelatedAllowanceMember_EBC066F96D88A679A7D192094DC2FDBF_terseLabel_en-US" xlink:label="lab_asb_LoansWithRelatedAllowanceMember_EBC066F96D88A679A7D192094DC2FDBF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loans with a related allowance</link:label>
    <link:label id="lab_asb_LoansWithRelatedAllowanceMember_EBC066F96D88A679A7D192094DC2FDBF_label_en-US" xlink:label="lab_asb_LoansWithRelatedAllowanceMember_EBC066F96D88A679A7D192094DC2FDBF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans With Related Allowance [Member]</link:label>
    <link:label id="lab_asb_LoansWithRelatedAllowanceMember_EBC066F96D88A679A7D192094DC2FDBF_documentation_en-US" xlink:label="lab_asb_LoansWithRelatedAllowanceMember_EBC066F96D88A679A7D192094DC2FDBF" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Loans with a related allowance.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_LoansWithRelatedAllowanceMember" xlink:label="loc_asb_LoansWithRelatedAllowanceMember_EBC066F96D88A679A7D192094DC2FDBF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LoansWithRelatedAllowanceMember_EBC066F96D88A679A7D192094DC2FDBF" xlink:to="lab_asb_LoansWithRelatedAllowanceMember_EBC066F96D88A679A7D192094DC2FDBF" xlink:type="arc" />
    <link:label id="lab_asb_LoansWithNoRelatedAllowanceMember_8AF8437D34082248051592094DC245A7_terseLabel_en-US" xlink:label="lab_asb_LoansWithNoRelatedAllowanceMember_8AF8437D34082248051592094DC245A7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loans with no related allowance</link:label>
    <link:label id="lab_asb_LoansWithNoRelatedAllowanceMember_8AF8437D34082248051592094DC245A7_label_en-US" xlink:label="lab_asb_LoansWithNoRelatedAllowanceMember_8AF8437D34082248051592094DC245A7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans With No Related Allowance [Member]</link:label>
    <link:label id="lab_asb_LoansWithNoRelatedAllowanceMember_8AF8437D34082248051592094DC245A7_documentation_en-US" xlink:label="lab_asb_LoansWithNoRelatedAllowanceMember_8AF8437D34082248051592094DC245A7" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Loans with no related allowance.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_LoansWithNoRelatedAllowanceMember" xlink:label="loc_asb_LoansWithNoRelatedAllowanceMember_8AF8437D34082248051592094DC245A7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LoansWithNoRelatedAllowanceMember_8AF8437D34082248051592094DC245A7" xlink:to="lab_asb_LoansWithNoRelatedAllowanceMember_8AF8437D34082248051592094DC245A7" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableImpairedLineItems_657672EF6D1CB1FB7FA292094DC215CC_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableImpairedLineItems_657672EF6D1CB1FB7FA292094DC215CC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financing Receivable, Impaired [Line Items]</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableImpairedLineItems_657672EF6D1CB1FB7FA292094DC215CC_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableImpairedLineItems_657672EF6D1CB1FB7FA292094DC215CC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Impaired [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableImpairedLineItems" xlink:label="loc_us-gaap_FinancingReceivableImpairedLineItems_657672EF6D1CB1FB7FA292094DC215CC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableImpairedLineItems_657672EF6D1CB1FB7FA292094DC215CC" xlink:to="lab_us-gaap_FinancingReceivableImpairedLineItems_657672EF6D1CB1FB7FA292094DC215CC" xlink:type="arc" />
    <link:label id="lab_us-gaap_LoanAndLeaseReceivablesImpairedAbstract_67B654E3356D8D42243C92094DC25D6A_verboseLabel_en-US" xlink:label="lab_us-gaap_LoanAndLeaseReceivablesImpairedAbstract_67B654E3356D8D42243C92094DC25D6A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summarize of nonaccrual loans, accruing loans past due 90 days or more, and restructured loans</link:label>
    <link:label id="lab_us-gaap_LoanAndLeaseReceivablesImpairedAbstract_67B654E3356D8D42243C92094DC25D6A_label_en-US" xlink:label="lab_us-gaap_LoanAndLeaseReceivablesImpairedAbstract_67B654E3356D8D42243C92094DC25D6A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loan and Lease Receivables, Impaired [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LoanAndLeaseReceivablesImpairedAbstract" xlink:label="loc_us-gaap_LoanAndLeaseReceivablesImpairedAbstract_67B654E3356D8D42243C92094DC25D6A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LoanAndLeaseReceivablesImpairedAbstract_67B654E3356D8D42243C92094DC25D6A" xlink:to="lab_us-gaap_LoanAndLeaseReceivablesImpairedAbstract_67B654E3356D8D42243C92094DC25D6A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ImpairedFinancingReceivableRecordedInvestment_13FE12CB1A904B109F2392094DC2AA86_verboseLabel_en-US" xlink:label="lab_us-gaap_ImpairedFinancingReceivableRecordedInvestment_13FE12CB1A904B109F2392094DC2AA86" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Recorded Investment</link:label>
    <link:label id="lab_us-gaap_ImpairedFinancingReceivableRecordedInvestment_13FE12CB1A904B109F2392094DC2AA86_label_en-US" xlink:label="lab_us-gaap_ImpairedFinancingReceivableRecordedInvestment_13FE12CB1A904B109F2392094DC2AA86" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Impaired Financing Receivable, Recorded Investment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ImpairedFinancingReceivableRecordedInvestment" xlink:label="loc_us-gaap_ImpairedFinancingReceivableRecordedInvestment_13FE12CB1A904B109F2392094DC2AA86" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ImpairedFinancingReceivableRecordedInvestment_13FE12CB1A904B109F2392094DC2AA86" xlink:to="lab_us-gaap_ImpairedFinancingReceivableRecordedInvestment_13FE12CB1A904B109F2392094DC2AA86" xlink:type="arc" />
    <link:label id="lab_us-gaap_ImpairedFinancingReceivableUnpaidPrincipalBalance_F33CD22B46234AB2034092094DC2FD47_verboseLabel_en-US" xlink:label="lab_us-gaap_ImpairedFinancingReceivableUnpaidPrincipalBalance_F33CD22B46234AB2034092094DC2FD47" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unpaid Principal Balance</link:label>
    <link:label id="lab_us-gaap_ImpairedFinancingReceivableUnpaidPrincipalBalance_F33CD22B46234AB2034092094DC2FD47_label_en-US" xlink:label="lab_us-gaap_ImpairedFinancingReceivableUnpaidPrincipalBalance_F33CD22B46234AB2034092094DC2FD47" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Impaired Financing Receivable, Unpaid Principal Balance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ImpairedFinancingReceivableUnpaidPrincipalBalance" xlink:label="loc_us-gaap_ImpairedFinancingReceivableUnpaidPrincipalBalance_F33CD22B46234AB2034092094DC2FD47" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ImpairedFinancingReceivableUnpaidPrincipalBalance_F33CD22B46234AB2034092094DC2FD47" xlink:to="lab_us-gaap_ImpairedFinancingReceivableUnpaidPrincipalBalance_F33CD22B46234AB2034092094DC2FD47" xlink:type="arc" />
    <link:label id="lab_us-gaap_ImpairedFinancingReceivableRelatedAllowance_EE992BAE83FFD0FE165992094DC26969_verboseLabel_en-US" xlink:label="lab_us-gaap_ImpairedFinancingReceivableRelatedAllowance_EE992BAE83FFD0FE165992094DC26969" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Related Allowance</link:label>
    <link:label id="lab_us-gaap_ImpairedFinancingReceivableRelatedAllowance_EE992BAE83FFD0FE165992094DC26969_label_en-US" xlink:label="lab_us-gaap_ImpairedFinancingReceivableRelatedAllowance_EE992BAE83FFD0FE165992094DC26969" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Impaired Financing Receivable, Related Allowance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ImpairedFinancingReceivableRelatedAllowance" xlink:label="loc_us-gaap_ImpairedFinancingReceivableRelatedAllowance_EE992BAE83FFD0FE165992094DC26969" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ImpairedFinancingReceivableRelatedAllowance_EE992BAE83FFD0FE165992094DC26969" xlink:to="lab_us-gaap_ImpairedFinancingReceivableRelatedAllowance_EE992BAE83FFD0FE165992094DC26969" xlink:type="arc" />
    <link:label id="lab_us-gaap_ImpairedFinancingReceivableAverageRecordedInvestment_DFB10D595FA93055B64992094DC27B61_verboseLabel_en-US" xlink:label="lab_us-gaap_ImpairedFinancingReceivableAverageRecordedInvestment_DFB10D595FA93055B64992094DC27B61" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Average Recorded Investment</link:label>
    <link:label id="lab_us-gaap_ImpairedFinancingReceivableAverageRecordedInvestment_DFB10D595FA93055B64992094DC27B61_label_en-US" xlink:label="lab_us-gaap_ImpairedFinancingReceivableAverageRecordedInvestment_DFB10D595FA93055B64992094DC27B61" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Impaired Financing Receivable, Average Recorded Investment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ImpairedFinancingReceivableAverageRecordedInvestment" xlink:label="loc_us-gaap_ImpairedFinancingReceivableAverageRecordedInvestment_DFB10D595FA93055B64992094DC27B61" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ImpairedFinancingReceivableAverageRecordedInvestment_DFB10D595FA93055B64992094DC27B61" xlink:to="lab_us-gaap_ImpairedFinancingReceivableAverageRecordedInvestment_DFB10D595FA93055B64992094DC27B61" xlink:type="arc" />
    <link:label id="lab_us-gaap_ImpairedFinancingReceivableInterestIncomeAccrualMethod_242DD1F998A836146D6292094DC2B72C_verboseLabel_en-US" xlink:label="lab_us-gaap_ImpairedFinancingReceivableInterestIncomeAccrualMethod_242DD1F998A836146D6292094DC2B72C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Interest Income Recognized</link:label>
    <link:label id="lab_us-gaap_ImpairedFinancingReceivableInterestIncomeAccrualMethod_242DD1F998A836146D6292094DC2B72C_label_en-US" xlink:label="lab_us-gaap_ImpairedFinancingReceivableInterestIncomeAccrualMethod_242DD1F998A836146D6292094DC2B72C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Impaired Financing Receivable, Interest Income, Accrual Method</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ImpairedFinancingReceivableInterestIncomeAccrualMethod" xlink:label="loc_us-gaap_ImpairedFinancingReceivableInterestIncomeAccrualMethod_242DD1F998A836146D6292094DC2B72C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ImpairedFinancingReceivableInterestIncomeAccrualMethod_242DD1F998A836146D6292094DC2B72C" xlink:to="lab_us-gaap_ImpairedFinancingReceivableInterestIncomeAccrualMethod_242DD1F998A836146D6292094DC2B72C" xlink:type="arc" />
    <link:label id="lab_asb_NetRecordedInvestmentoftheImpairedLoans_35A76444DCBE2519AA5F92094DC2C985_terseLabel_en-US" xlink:label="lab_asb_NetRecordedInvestmentoftheImpairedLoans_35A76444DCBE2519AA5F92094DC2C985" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net Recorded Investment of the Impaired Loans</link:label>
    <link:label id="lab_asb_NetRecordedInvestmentoftheImpairedLoans_35A76444DCBE2519AA5F92094DC2C985_label_en-US" xlink:label="lab_asb_NetRecordedInvestmentoftheImpairedLoans_35A76444DCBE2519AA5F92094DC2C985" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Recorded Investment of the Impaired Loans</link:label>
    <link:label id="lab_asb_NetRecordedInvestmentoftheImpairedLoans_35A76444DCBE2519AA5F92094DC2C985_documentation_en-US" xlink:label="lab_asb_NetRecordedInvestmentoftheImpairedLoans_35A76444DCBE2519AA5F92094DC2C985" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Net Recorded Investment of the Impaired Loans</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_NetRecordedInvestmentoftheImpairedLoans" xlink:label="loc_asb_NetRecordedInvestmentoftheImpairedLoans_35A76444DCBE2519AA5F92094DC2C985" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_NetRecordedInvestmentoftheImpairedLoans_35A76444DCBE2519AA5F92094DC2C985" xlink:to="lab_asb_NetRecordedInvestmentoftheImpairedLoans_35A76444DCBE2519AA5F92094DC2C985" xlink:type="arc" />
    <link:label id="lab_asb_BalanceSheetOffsettingDisclosureTextBlock_7124400003897ABF969024DA993BA857_verboseLabel_en-US" xlink:label="lab_asb_BalanceSheetOffsettingDisclosureTextBlock_7124400003897ABF969024DA993BA857" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Balance Sheet Offsetting</link:label>
    <link:label id="lab_asb_BalanceSheetOffsettingDisclosureTextBlock_7124400003897ABF969024DA993BA857_label_en-US" xlink:label="lab_asb_BalanceSheetOffsettingDisclosureTextBlock_7124400003897ABF969024DA993BA857" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Balance Sheet Offsetting Disclosure [Text Block]</link:label>
    <link:label id="lab_asb_BalanceSheetOffsettingDisclosureTextBlock_7124400003897ABF969024DA993BA857_documentation_en-US" xlink:label="lab_asb_BalanceSheetOffsettingDisclosureTextBlock_7124400003897ABF969024DA993BA857" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Balance Sheet Offsetting Disclosure</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_BalanceSheetOffsettingDisclosureTextBlock" xlink:label="loc_asb_BalanceSheetOffsettingDisclosureTextBlock_7124400003897ABF969024DA993BA857" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_BalanceSheetOffsettingDisclosureTextBlock_7124400003897ABF969024DA993BA857" xlink:to="lab_asb_BalanceSheetOffsettingDisclosureTextBlock_7124400003897ABF969024DA993BA857" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_BDC5C4EC1F220E001833A1C4648DC16C_totalLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_BDC5C4EC1F220E001833A1C4648DC16C" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Amortized Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesAmortizedCost_BDC5C4EC1F220E001833A1C4648DC16C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesAmortizedCost_BDC5C4EC1F220E001833A1C4648DC16C" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_BDC5C4EC1F220E001833A1C4648DC16C" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_A0CB474EA650C1388CEDA1C4648DB615_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_A0CB474EA650C1388CEDA1C4648DB615" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Gross Unrealized Gains</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_A0CB474EA650C1388CEDA1C4648DB615_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_A0CB474EA650C1388CEDA1C4648DB615" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Accumulated Gross Unrealized Gain, before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_A0CB474EA650C1388CEDA1C4648DB615" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_A0CB474EA650C1388CEDA1C4648DB615" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedGainBeforeTax_A0CB474EA650C1388CEDA1C4648DB615" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_2CB427ED272A07546B9AA1C4648DB800_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_2CB427ED272A07546B9AA1C4648DB800" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Gross Unrealized Losses</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_2CB427ED272A07546B9AA1C4648DB800_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_2CB427ED272A07546B9AA1C4648DB800" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Accumulated Gross Unrealized Loss, before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_2CB427ED272A07546B9AA1C4648DB800" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_2CB427ED272A07546B9AA1C4648DB800" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesAccumulatedGrossUnrealizedLossBeforeTax_2CB427ED272A07546B9AA1C4648DB800" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecurities_E24440AAB2CCF92343F0A1C4648D6900_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecurities_E24440AAB2CCF92343F0A1C4648D6900" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecurities" xlink:label="loc_us-gaap_AvailableForSaleSecurities_E24440AAB2CCF92343F0A1C4648D6900" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecurities_E24440AAB2CCF92343F0A1C4648D6900" xlink:to="lab_us-gaap_AvailableForSaleSecurities_E24440AAB2CCF92343F0A1C4648D6900" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesBalanceSheetReportedAmountsAbstract_5EB5B5187A01952598C4A1C4648D963E_verboseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesBalanceSheetReportedAmountsAbstract_5EB5B5187A01952598C4A1C4648D963E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investment securities held to maturity:</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesBalanceSheetReportedAmountsAbstract_5EB5B5187A01952598C4A1C4648D963E_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesBalanceSheetReportedAmountsAbstract_5EB5B5187A01952598C4A1C4648D963E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Balance Sheet, Reported Amounts [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesBalanceSheetReportedAmountsAbstract" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesBalanceSheetReportedAmountsAbstract_5EB5B5187A01952598C4A1C4648D963E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesBalanceSheetReportedAmountsAbstract_5EB5B5187A01952598C4A1C4648D963E" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesBalanceSheetReportedAmountsAbstract_5EB5B5187A01952598C4A1C4648D963E" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecurities_CF0FB5C187D10FCBA3AFA1C4648D8078_totalLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecurities_CF0FB5C187D10FCBA3AFA1C4648D8078" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Amortized Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecurities" xlink:label="loc_us-gaap_HeldToMaturitySecurities_CF0FB5C187D10FCBA3AFA1C4648D8078" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecurities_CF0FB5C187D10FCBA3AFA1C4648D8078" xlink:to="lab_us-gaap_HeldToMaturitySecurities_CF0FB5C187D10FCBA3AFA1C4648D8078" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingGain_3958D490A1FA2D263E72A1C4648D8346_terseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingGain_3958D490A1FA2D263E72A1C4648D8346" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Gross Unrealized Gains</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingGain_3958D490A1FA2D263E72A1C4648D8346_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingGain_3958D490A1FA2D263E72A1C4648D8346" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Accumulated Unrecognized Holding Gain</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingGain" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingGain_3958D490A1FA2D263E72A1C4648D8346" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingGain_3958D490A1FA2D263E72A1C4648D8346" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingGain_3958D490A1FA2D263E72A1C4648D8346" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingLoss_6D99694028C73A505D15A1C4648D6A42_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingLoss_6D99694028C73A505D15A1C4648D6A42" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Gross Unrealized Losses</link:label>
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingLoss_6D99694028C73A505D15A1C4648D6A42_label_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingLoss_6D99694028C73A505D15A1C4648D6A42" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Held-to-maturity Securities, Accumulated Unrecognized Holding Loss</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingLoss" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingLoss_6D99694028C73A505D15A1C4648D6A42" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingLoss_6D99694028C73A505D15A1C4648D6A42" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesAccumulatedUnrecognizedHoldingLoss_6D99694028C73A505D15A1C4648D6A42" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecuritiesFairValue_42C695144CFB0AD5DA5EA1C4648DA43D_verboseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecuritiesFairValue_42C695144CFB0AD5DA5EA1C4648DA43D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecuritiesFairValue" xlink:label="loc_us-gaap_HeldToMaturitySecuritiesFairValue_42C695144CFB0AD5DA5EA1C4648DA43D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecuritiesFairValue_42C695144CFB0AD5DA5EA1C4648DA43D" xlink:to="lab_us-gaap_HeldToMaturitySecuritiesFairValue_42C695144CFB0AD5DA5EA1C4648DA43D" xlink:type="arc" />
    <link:label id="lab_asb_EarningsPerShareTextualsAbstract_827D3D0C798BC8661814AB107392ED2E_label_en-US" xlink:label="lab_asb_EarningsPerShareTextualsAbstract_827D3D0C798BC8661814AB107392ED2E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Earnings Per Share Textuals [Abstract]</link:label>
    <link:label id="lab_asb_EarningsPerShareTextualsAbstract_827D3D0C798BC8661814AB107392ED2E_documentation_en-US" xlink:label="lab_asb_EarningsPerShareTextualsAbstract_827D3D0C798BC8661814AB107392ED2E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Earnings per share.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_EarningsPerShareTextualsAbstract" xlink:label="loc_asb_EarningsPerShareTextualsAbstract_827D3D0C798BC8661814AB107392ED2E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_EarningsPerShareTextualsAbstract_827D3D0C798BC8661814AB107392ED2E" xlink:to="lab_asb_EarningsPerShareTextualsAbstract_827D3D0C798BC8661814AB107392ED2E" xlink:type="arc" />
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_9DDBD84B566DF88D8800AB107393EA7F_terseLabel_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_9DDBD84B566DF88D8800AB107393EA7F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Antidilutive Securities Excluded from Computation of Earnings Per Share (in shares)</link:label>
    <link:label id="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_9DDBD84B566DF88D8800AB107393EA7F_label_en-US" xlink:label="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_9DDBD84B566DF88D8800AB107393EA7F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount" xlink:label="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_9DDBD84B566DF88D8800AB107393EA7F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_9DDBD84B566DF88D8800AB107393EA7F" xlink:to="lab_us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount_9DDBD84B566DF88D8800AB107393EA7F" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncrementalCommonSharesAttributableToCallOptionsAndWarrants_2E824F9EF5F80E5D14DCAB10739339EF_terseLabel_en-US" xlink:label="lab_us-gaap_IncrementalCommonSharesAttributableToCallOptionsAndWarrants_2E824F9EF5F80E5D14DCAB10739339EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants</link:label>
    <link:label id="lab_us-gaap_IncrementalCommonSharesAttributableToCallOptionsAndWarrants_2E824F9EF5F80E5D14DCAB10739339EF_label_en-US" xlink:label="lab_us-gaap_IncrementalCommonSharesAttributableToCallOptionsAndWarrants_2E824F9EF5F80E5D14DCAB10739339EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncrementalCommonSharesAttributableToCallOptionsAndWarrants" xlink:label="loc_us-gaap_IncrementalCommonSharesAttributableToCallOptionsAndWarrants_2E824F9EF5F80E5D14DCAB10739339EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncrementalCommonSharesAttributableToCallOptionsAndWarrants_2E824F9EF5F80E5D14DCAB10739339EF" xlink:to="lab_us-gaap_IncrementalCommonSharesAttributableToCallOptionsAndWarrants_2E824F9EF5F80E5D14DCAB10739339EF" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock_5AD927FE855775A8E6C8914B6486B7FC_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock_5AD927FE855775A8E6C8914B6486B7FC" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Derivative and Hedging Activities</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock_5AD927FE855775A8E6C8914B6486B7FC_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock_5AD927FE855775A8E6C8914B6486B7FC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instruments and Hedging Activities Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock" xlink:label="loc_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock_5AD927FE855775A8E6C8914B6486B7FC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock_5AD927FE855775A8E6C8914B6486B7FC" xlink:to="lab_us-gaap_DerivativeInstrumentsAndHedgingActivitiesDisclosureTextBlock_5AD927FE855775A8E6C8914B6486B7FC" xlink:type="arc" />
    <link:label id="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementstoRepurchaseAbstract_1B64C80536112FDC95AB916E53F950DE_label_en-US" xlink:label="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementstoRepurchaseAbstract_1B64C80536112FDC95AB916E53F950DE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Remaining Contractual Maturity of the Securities Sold Under Agreements to Repurchase [Abstract]</link:label>
    <link:label id="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementstoRepurchaseAbstract_1B64C80536112FDC95AB916E53F950DE_documentation_en-US" xlink:label="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementstoRepurchaseAbstract_1B64C80536112FDC95AB916E53F950DE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Remaining Contractual Maturity of the Securities Sold Under Agreements to Repurchase [Abstract]</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementstoRepurchaseAbstract" xlink:label="loc_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementstoRepurchaseAbstract_1B64C80536112FDC95AB916E53F950DE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementstoRepurchaseAbstract_1B64C80536112FDC95AB916E53F950DE" xlink:to="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementstoRepurchaseAbstract_1B64C80536112FDC95AB916E53F950DE" xlink:type="arc" />
    <link:label id="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseTable_B3FEC9F016A30F4F62F0916E53F957CB_terseLabel_en-US" xlink:label="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseTable_B3FEC9F016A30F4F62F0916E53F957CB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchase [Table]</link:label>
    <link:label id="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseTable_B3FEC9F016A30F4F62F0916E53F957CB_label_en-US" xlink:label="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseTable_B3FEC9F016A30F4F62F0916E53F957CB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchase [Table]</link:label>
    <link:label id="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseTable_B3FEC9F016A30F4F62F0916E53F957CB_documentation_en-US" xlink:label="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseTable_B3FEC9F016A30F4F62F0916E53F957CB" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Remaining Contractual Maturity of the Securities Sold Under Agreement to Repurchase [Table]</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseTable" xlink:label="loc_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseTable_B3FEC9F016A30F4F62F0916E53F957CB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseTable_B3FEC9F016A30F4F62F0916E53F957CB" xlink:to="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseTable_B3FEC9F016A30F4F62F0916E53F957CB" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancialInstrumentAxis_242B3E927645B6D4B350916E53F97C8A_terseLabel_en-US" xlink:label="lab_us-gaap_FinancialInstrumentAxis_242B3E927645B6D4B350916E53F97C8A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financial Instrument [Axis]</link:label>
    <link:label id="lab_us-gaap_FinancialInstrumentAxis_242B3E927645B6D4B350916E53F97C8A_label_en-US" xlink:label="lab_us-gaap_FinancialInstrumentAxis_242B3E927645B6D4B350916E53F97C8A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financial Instrument [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancialInstrumentAxis" xlink:label="loc_us-gaap_FinancialInstrumentAxis_242B3E927645B6D4B350916E53F97C8A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancialInstrumentAxis_242B3E927645B6D4B350916E53F97C8A" xlink:to="lab_us-gaap_FinancialInstrumentAxis_242B3E927645B6D4B350916E53F97C8A" xlink:type="arc" />
    <link:label id="lab_us-gaap_TransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain_8D6B6B6060025278C9EB916E53F9CFAC_terseLabel_en-US" xlink:label="lab_us-gaap_TransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain_8D6B6B6060025278C9EB916E53F9CFAC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Financial Instruments [Domain]</link:label>
    <link:label id="lab_us-gaap_TransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain_8D6B6B6060025278C9EB916E53F9CFAC_label_en-US" xlink:label="lab_us-gaap_TransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain_8D6B6B6060025278C9EB916E53F9CFAC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financial Instruments [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain" xlink:label="loc_us-gaap_TransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain_8D6B6B6060025278C9EB916E53F9CFAC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain_8D6B6B6060025278C9EB916E53F9CFAC" xlink:to="lab_us-gaap_TransfersAndServicingOfFinancialInstrumentsTypesOfFinancialInstrumentsDomain_8D6B6B6060025278C9EB916E53F9CFAC" xlink:type="arc" />
    <link:label id="lab_us-gaap_MortgageBackedSecuritiesIssuedByUSGovernmentSponsoredEnterprisesMember_9F6A56FD17586D07BBCF916E53F9A723_terseLabel_en-US" xlink:label="lab_us-gaap_MortgageBackedSecuritiesIssuedByUSGovernmentSponsoredEnterprisesMember_9F6A56FD17586D07BBCF916E53F9A723" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Agency mortgage-related securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MortgageBackedSecuritiesIssuedByUSGovernmentSponsoredEnterprisesMember" xlink:label="loc_us-gaap_MortgageBackedSecuritiesIssuedByUSGovernmentSponsoredEnterprisesMember_9F6A56FD17586D07BBCF916E53F9A723" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MortgageBackedSecuritiesIssuedByUSGovernmentSponsoredEnterprisesMember_9F6A56FD17586D07BBCF916E53F9A723" xlink:to="lab_us-gaap_MortgageBackedSecuritiesIssuedByUSGovernmentSponsoredEnterprisesMember_9F6A56FD17586D07BBCF916E53F9A723" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsSoldUnderAgreementsToRepurchaseMaturityPeriodsAxis_4DAB32EBD4084540500A916E53F9D8D0_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsSoldUnderAgreementsToRepurchaseMaturityPeriodsAxis_4DAB32EBD4084540500A916E53F9D8D0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Repurchase Agreements and Similar Transactions, Maturity Periods [Axis]</link:label>
    <link:label id="lab_us-gaap_AssetsSoldUnderAgreementsToRepurchaseMaturityPeriodsAxis_4DAB32EBD4084540500A916E53F9D8D0_label_en-US" xlink:label="lab_us-gaap_AssetsSoldUnderAgreementsToRepurchaseMaturityPeriodsAxis_4DAB32EBD4084540500A916E53F9D8D0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repurchase Agreements and Similar Transactions, Maturity Periods [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssetsSoldUnderAgreementsToRepurchaseMaturityPeriodsAxis" xlink:label="loc_us-gaap_AssetsSoldUnderAgreementsToRepurchaseMaturityPeriodsAxis_4DAB32EBD4084540500A916E53F9D8D0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsSoldUnderAgreementsToRepurchaseMaturityPeriodsAxis_4DAB32EBD4084540500A916E53F9D8D0" xlink:to="lab_us-gaap_AssetsSoldUnderAgreementsToRepurchaseMaturityPeriodsAxis_4DAB32EBD4084540500A916E53F9D8D0" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsSoldUnderAgreementsToRepurchaseMaturityPeriodDomain_4405CB520466BE4005E0916E53F9AF28_terseLabel_en-US" xlink:label="lab_us-gaap_AssetsSoldUnderAgreementsToRepurchaseMaturityPeriodDomain_4405CB520466BE4005E0916E53F9AF28" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Repurchase Agreements and Similar Transactions, Maturity Periods [Domain]</link:label>
    <link:label id="lab_us-gaap_AssetsSoldUnderAgreementsToRepurchaseMaturityPeriodDomain_4405CB520466BE4005E0916E53F9AF28_label_en-US" xlink:label="lab_us-gaap_AssetsSoldUnderAgreementsToRepurchaseMaturityPeriodDomain_4405CB520466BE4005E0916E53F9AF28" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Repurchase Agreements and Similar Transactions, Maturity Periods [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssetsSoldUnderAgreementsToRepurchaseMaturityPeriodDomain" xlink:label="loc_us-gaap_AssetsSoldUnderAgreementsToRepurchaseMaturityPeriodDomain_4405CB520466BE4005E0916E53F9AF28" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsSoldUnderAgreementsToRepurchaseMaturityPeriodDomain_4405CB520466BE4005E0916E53F9AF28" xlink:to="lab_us-gaap_AssetsSoldUnderAgreementsToRepurchaseMaturityPeriodDomain_4405CB520466BE4005E0916E53F9AF28" xlink:type="arc" />
    <link:label id="lab_us-gaap_MaturityOvernightAndOnDemandMember_8DA04135C1848C1C2432916E53F9CD69_terseLabel_en-US" xlink:label="lab_us-gaap_MaturityOvernightAndOnDemandMember_8DA04135C1848C1C2432916E53F9CD69" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Overnight and Continuous</link:label>
    <link:label id="lab_us-gaap_MaturityOvernightAndOnDemandMember_8DA04135C1848C1C2432916E53F9CD69_label_en-US" xlink:label="lab_us-gaap_MaturityOvernightAndOnDemandMember_8DA04135C1848C1C2432916E53F9CD69" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Maturity Overnight and on Demand [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MaturityOvernightAndOnDemandMember" xlink:label="loc_us-gaap_MaturityOvernightAndOnDemandMember_8DA04135C1848C1C2432916E53F9CD69" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MaturityOvernightAndOnDemandMember_8DA04135C1848C1C2432916E53F9CD69" xlink:to="lab_us-gaap_MaturityOvernightAndOnDemandMember_8DA04135C1848C1C2432916E53F9CD69" xlink:type="arc" />
    <link:label id="lab_us-gaap_MaturityUpTo30DaysMember_CE65459692A45A781BF9916E53F922EB_terseLabel_en-US" xlink:label="lab_us-gaap_MaturityUpTo30DaysMember_CE65459692A45A781BF9916E53F922EB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Up to 30 days</link:label>
    <link:label id="lab_us-gaap_MaturityUpTo30DaysMember_CE65459692A45A781BF9916E53F922EB_label_en-US" xlink:label="lab_us-gaap_MaturityUpTo30DaysMember_CE65459692A45A781BF9916E53F922EB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Maturity Less than 30 Days [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MaturityUpTo30DaysMember" xlink:label="loc_us-gaap_MaturityUpTo30DaysMember_CE65459692A45A781BF9916E53F922EB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MaturityUpTo30DaysMember_CE65459692A45A781BF9916E53F922EB" xlink:to="lab_us-gaap_MaturityUpTo30DaysMember_CE65459692A45A781BF9916E53F922EB" xlink:type="arc" />
    <link:label id="lab_us-gaap_Maturity30To90DaysMember_9185870707F471A3E777916E53F9C1D8_terseLabel_en-US" xlink:label="lab_us-gaap_Maturity30To90DaysMember_9185870707F471A3E777916E53F9C1D8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">30-90 days</link:label>
    <link:label id="lab_us-gaap_Maturity30To90DaysMember_9185870707F471A3E777916E53F9C1D8_label_en-US" xlink:label="lab_us-gaap_Maturity30To90DaysMember_9185870707F471A3E777916E53F9C1D8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Maturity 30 to 90 Days [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Maturity30To90DaysMember" xlink:label="loc_us-gaap_Maturity30To90DaysMember_9185870707F471A3E777916E53F9C1D8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Maturity30To90DaysMember_9185870707F471A3E777916E53F9C1D8" xlink:to="lab_us-gaap_Maturity30To90DaysMember_9185870707F471A3E777916E53F9C1D8" xlink:type="arc" />
    <link:label id="lab_us-gaap_MaturityOver90DaysMember_798EC9AC4FC74ADCDA12916E53F9CDD5_terseLabel_en-US" xlink:label="lab_us-gaap_MaturityOver90DaysMember_798EC9AC4FC74ADCDA12916E53F9CDD5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Greater than 90 days</link:label>
    <link:label id="lab_us-gaap_MaturityOver90DaysMember_798EC9AC4FC74ADCDA12916E53F9CDD5_label_en-US" xlink:label="lab_us-gaap_MaturityOver90DaysMember_798EC9AC4FC74ADCDA12916E53F9CDD5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Maturity Greater than 90 Days [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MaturityOver90DaysMember" xlink:label="loc_us-gaap_MaturityOver90DaysMember_798EC9AC4FC74ADCDA12916E53F9CDD5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MaturityOver90DaysMember_798EC9AC4FC74ADCDA12916E53F9CDD5" xlink:to="lab_us-gaap_MaturityOver90DaysMember_798EC9AC4FC74ADCDA12916E53F9CDD5" xlink:type="arc" />
    <link:label id="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseLineItems_6D326718F049A1825EB8916E53F92C75_terseLabel_en-US" xlink:label="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseLineItems_6D326718F049A1825EB8916E53F92C75" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchase [Line Items]</link:label>
    <link:label id="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseLineItems_6D326718F049A1825EB8916E53F92C75_label_en-US" xlink:label="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseLineItems_6D326718F049A1825EB8916E53F92C75" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchase [Line Items]</link:label>
    <link:label id="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseLineItems_6D326718F049A1825EB8916E53F92C75_documentation_en-US" xlink:label="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseLineItems_6D326718F049A1825EB8916E53F92C75" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">[Line Items] for RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchase [Table]</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseLineItems" xlink:label="loc_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseLineItems_6D326718F049A1825EB8916E53F92C75" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseLineItems_6D326718F049A1825EB8916E53F92C75" xlink:to="lab_asb_RemainingContractualMaturityoftheSecuritiesSoldUnderAgreementtoRepurchaseLineItems_6D326718F049A1825EB8916E53F92C75" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancialAssetsSoldUnderAgreementsToRepurchaseGrossIncludingNotSubjectToMasterNettingArrangement_23BDE4B12D34591CB49E916E53F94E2A_terseLabel_en-US" xlink:label="lab_us-gaap_FinancialAssetsSoldUnderAgreementsToRepurchaseGrossIncludingNotSubjectToMasterNettingArrangement_23BDE4B12D34591CB49E916E53F94E2A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Repurchase agreements</link:label>
    <link:label id="lab_us-gaap_FinancialAssetsSoldUnderAgreementsToRepurchaseGrossIncludingNotSubjectToMasterNettingArrangement_23BDE4B12D34591CB49E916E53F94E2A_label_en-US" xlink:label="lab_us-gaap_FinancialAssetsSoldUnderAgreementsToRepurchaseGrossIncludingNotSubjectToMasterNettingArrangement_23BDE4B12D34591CB49E916E53F94E2A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financial Assets Sold under Agreements to Repurchase, Gross Including Not Subject to Master Netting Arrangement</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancialAssetsSoldUnderAgreementsToRepurchaseGrossIncludingNotSubjectToMasterNettingArrangement" xlink:label="loc_us-gaap_FinancialAssetsSoldUnderAgreementsToRepurchaseGrossIncludingNotSubjectToMasterNettingArrangement_23BDE4B12D34591CB49E916E53F94E2A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancialAssetsSoldUnderAgreementsToRepurchaseGrossIncludingNotSubjectToMasterNettingArrangement_23BDE4B12D34591CB49E916E53F94E2A" xlink:to="lab_us-gaap_FinancialAssetsSoldUnderAgreementsToRepurchaseGrossIncludingNotSubjectToMasterNettingArrangement_23BDE4B12D34591CB49E916E53F94E2A" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_4B6CB0283B353EEE6939AC2760A9AC03_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_4B6CB0283B353EEE6939AC2760A9AC03" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_4B6CB0283B353EEE6939AC2760A9AC03_label_en-US" xlink:label="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_4B6CB0283B353EEE6939AC2760A9AC03" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable" xlink:label="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_4B6CB0283B353EEE6939AC2760A9AC03" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_4B6CB0283B353EEE6939AC2760A9AC03" xlink:to="lab_us-gaap_ScheduleOfShareBasedCompensationArrangementsByShareBasedPaymentAwardTable_4B6CB0283B353EEE6939AC2760A9AC03" xlink:type="arc" />
    <link:label id="lab_us-gaap_TitleOfIndividualAxis_BE5BAB60014701E473C9AC2760A9C088_terseLabel_en-US" xlink:label="lab_us-gaap_TitleOfIndividualAxis_BE5BAB60014701E473C9AC2760A9C088" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Title of Individual [Axis]</link:label>
    <link:label id="lab_us-gaap_TitleOfIndividualAxis_BE5BAB60014701E473C9AC2760A9C088_label_en-US" xlink:label="lab_us-gaap_TitleOfIndividualAxis_BE5BAB60014701E473C9AC2760A9C088" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Title of Individual [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TitleOfIndividualAxis" xlink:label="loc_us-gaap_TitleOfIndividualAxis_BE5BAB60014701E473C9AC2760A9C088" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TitleOfIndividualAxis_BE5BAB60014701E473C9AC2760A9C088" xlink:to="lab_us-gaap_TitleOfIndividualAxis_BE5BAB60014701E473C9AC2760A9C088" xlink:type="arc" />
    <link:label id="lab_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_421BB6E2F47BFB86C59FAC2760A9CE1F_terseLabel_en-US" xlink:label="lab_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_421BB6E2F47BFB86C59FAC2760A9CE1F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Relationship to Entity [Domain]</link:label>
    <link:label id="lab_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_421BB6E2F47BFB86C59FAC2760A9CE1F_label_en-US" xlink:label="lab_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_421BB6E2F47BFB86C59FAC2760A9CE1F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Relationship to Entity [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TitleOfIndividualWithRelationshipToEntityDomain" xlink:label="loc_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_421BB6E2F47BFB86C59FAC2760A9CE1F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_421BB6E2F47BFB86C59FAC2760A9CE1F" xlink:to="lab_us-gaap_TitleOfIndividualWithRelationshipToEntityDomain_421BB6E2F47BFB86C59FAC2760A9CE1F" xlink:type="arc" />
    <link:label id="lab_us-gaap_PlanNameAxis_400A095E7AE0742E66E9AC2760A91A5A_terseLabel_en-US" xlink:label="lab_us-gaap_PlanNameAxis_400A095E7AE0742E66E9AC2760A91A5A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Plan Name [Axis]</link:label>
    <link:label id="lab_us-gaap_PlanNameAxis_400A095E7AE0742E66E9AC2760A91A5A_label_en-US" xlink:label="lab_us-gaap_PlanNameAxis_400A095E7AE0742E66E9AC2760A91A5A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Plan Name [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PlanNameAxis" xlink:label="loc_us-gaap_PlanNameAxis_400A095E7AE0742E66E9AC2760A91A5A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PlanNameAxis_400A095E7AE0742E66E9AC2760A91A5A" xlink:to="lab_us-gaap_PlanNameAxis_400A095E7AE0742E66E9AC2760A91A5A" xlink:type="arc" />
    <link:label id="lab_us-gaap_PlanNameDomain_CB2E538DBE3B6B0DE3E4AC2760A97CF2_terseLabel_en-US" xlink:label="lab_us-gaap_PlanNameDomain_CB2E538DBE3B6B0DE3E4AC2760A97CF2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Plan Name [Domain]</link:label>
    <link:label id="lab_us-gaap_PlanNameDomain_CB2E538DBE3B6B0DE3E4AC2760A97CF2_label_en-US" xlink:label="lab_us-gaap_PlanNameDomain_CB2E538DBE3B6B0DE3E4AC2760A97CF2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Plan Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PlanNameDomain" xlink:label="loc_us-gaap_PlanNameDomain_CB2E538DBE3B6B0DE3E4AC2760A97CF2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PlanNameDomain_CB2E538DBE3B6B0DE3E4AC2760A97CF2" xlink:to="lab_us-gaap_PlanNameDomain_CB2E538DBE3B6B0DE3E4AC2760A97CF2" xlink:type="arc" />
    <link:label id="lab_us-gaap_AwardTypeAxis_41CAAFE20ADB5ED0DC47AC2760A9F6E4_terseLabel_en-US" xlink:label="lab_us-gaap_AwardTypeAxis_41CAAFE20ADB5ED0DC47AC2760A9F6E4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Award Type [Axis]</link:label>
    <link:label id="lab_us-gaap_AwardTypeAxis_41CAAFE20ADB5ED0DC47AC2760A9F6E4_label_en-US" xlink:label="lab_us-gaap_AwardTypeAxis_41CAAFE20ADB5ED0DC47AC2760A9F6E4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Award Type [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AwardTypeAxis" xlink:label="loc_us-gaap_AwardTypeAxis_41CAAFE20ADB5ED0DC47AC2760A9F6E4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AwardTypeAxis_41CAAFE20ADB5ED0DC47AC2760A9F6E4" xlink:to="lab_us-gaap_AwardTypeAxis_41CAAFE20ADB5ED0DC47AC2760A9F6E4" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_89B0F469B774594A3A71AC2760A955EF_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_89B0F469B774594A3A71AC2760A955EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Equity Award [Domain]</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_89B0F469B774594A3A71AC2760A955EF_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_89B0F469B774594A3A71AC2760A955EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Equity Award [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_89B0F469B774594A3A71AC2760A955EF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_89B0F469B774594A3A71AC2760A955EF" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementsByShareBasedPaymentAwardAwardTypeAndPlanNameDomain_89B0F469B774594A3A71AC2760A955EF" xlink:type="arc" />
    <link:label id="lab_asb_ServicebasedRestrictedStockAwardMember_9C76EB438494A7669AFAAC2760A9B84F_terseLabel_en-US" xlink:label="lab_asb_ServicebasedRestrictedStockAwardMember_9C76EB438494A7669AFAAC2760A9B84F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Service-based Restricted Stock Award</link:label>
    <link:label id="lab_asb_ServicebasedRestrictedStockAwardMember_9C76EB438494A7669AFAAC2760A9B84F_label_en-US" xlink:label="lab_asb_ServicebasedRestrictedStockAwardMember_9C76EB438494A7669AFAAC2760A9B84F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Service-based Restricted Stock Award [Member]</link:label>
    <link:label id="lab_asb_ServicebasedRestrictedStockAwardMember_9C76EB438494A7669AFAAC2760A9B84F_documentation_en-US" xlink:label="lab_asb_ServicebasedRestrictedStockAwardMember_9C76EB438494A7669AFAAC2760A9B84F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Service-based Restricted Stock Award [Member]</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ServicebasedRestrictedStockAwardMember" xlink:label="loc_asb_ServicebasedRestrictedStockAwardMember_9C76EB438494A7669AFAAC2760A9B84F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ServicebasedRestrictedStockAwardMember_9C76EB438494A7669AFAAC2760A9B84F" xlink:to="lab_asb_ServicebasedRestrictedStockAwardMember_9C76EB438494A7669AFAAC2760A9B84F" xlink:type="arc" />
    <link:label id="lab_asb_PerformancebasedRestrictedStockAwardMember_863C59713EBAFD42A967AC2760A94C76_terseLabel_en-US" xlink:label="lab_asb_PerformancebasedRestrictedStockAwardMember_863C59713EBAFD42A967AC2760A94C76" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Performance-based Restricted Stock Award</link:label>
    <link:label id="lab_asb_PerformancebasedRestrictedStockAwardMember_863C59713EBAFD42A967AC2760A94C76_label_en-US" xlink:label="lab_asb_PerformancebasedRestrictedStockAwardMember_863C59713EBAFD42A967AC2760A94C76" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Performance-based Restricted Stock Award [Member]</link:label>
    <link:label id="lab_asb_PerformancebasedRestrictedStockAwardMember_863C59713EBAFD42A967AC2760A94C76_documentation_en-US" xlink:label="lab_asb_PerformancebasedRestrictedStockAwardMember_863C59713EBAFD42A967AC2760A94C76" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Performance-based Restricted Stock Award [Member]</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_PerformancebasedRestrictedStockAwardMember" xlink:label="loc_asb_PerformancebasedRestrictedStockAwardMember_863C59713EBAFD42A967AC2760A94C76" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_PerformancebasedRestrictedStockAwardMember_863C59713EBAFD42A967AC2760A94C76" xlink:to="lab_asb_PerformancebasedRestrictedStockAwardMember_863C59713EBAFD42A967AC2760A94C76" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeStockOptionMember_C00E2DEFFBB88342B2BEAC2760A9ABCD_verboseLabel_en-US" xlink:label="lab_us-gaap_EmployeeStockOptionMember_C00E2DEFFBB88342B2BEAC2760A9ABCD" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Employee Stock Option</link:label>
    <link:label id="lab_us-gaap_EmployeeStockOptionMember_C00E2DEFFBB88342B2BEAC2760A9ABCD_label_en-US" xlink:label="lab_us-gaap_EmployeeStockOptionMember_C00E2DEFFBB88342B2BEAC2760A9ABCD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Stock Option [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeStockOptionMember" xlink:label="loc_us-gaap_EmployeeStockOptionMember_C00E2DEFFBB88342B2BEAC2760A9ABCD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeStockOptionMember_C00E2DEFFBB88342B2BEAC2760A9ABCD" xlink:to="lab_us-gaap_EmployeeStockOptionMember_C00E2DEFFBB88342B2BEAC2760A9ABCD" xlink:type="arc" />
    <link:label id="lab_asb_RestrictedStockAwardMember_FA0B0730986392F9721BAC2760A97886_terseLabel_en-US" xlink:label="lab_asb_RestrictedStockAwardMember_FA0B0730986392F9721BAC2760A97886" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restricted Stock Award</link:label>
    <link:label id="lab_asb_RestrictedStockAwardMember_FA0B0730986392F9721BAC2760A97886_label_en-US" xlink:label="lab_asb_RestrictedStockAwardMember_FA0B0730986392F9721BAC2760A97886" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restricted Stock Award [Member]</link:label>
    <link:label id="lab_asb_RestrictedStockAwardMember_FA0B0730986392F9721BAC2760A97886_documentation_en-US" xlink:label="lab_asb_RestrictedStockAwardMember_FA0B0730986392F9721BAC2760A97886" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Restricted Stock Award.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_RestrictedStockAwardMember" xlink:label="loc_asb_RestrictedStockAwardMember_FA0B0730986392F9721BAC2760A97886" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_RestrictedStockAwardMember_FA0B0730986392F9721BAC2760A97886" xlink:to="lab_asb_RestrictedStockAwardMember_FA0B0730986392F9721BAC2760A97886" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_69569A0B032EC03F5B44AC2760A94A70_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_69569A0B032EC03F5B44AC2760A94A70" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award [Line Items]</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_69569A0B032EC03F5B44AC2760A94A70_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_69569A0B032EC03F5B44AC2760A94A70" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_69569A0B032EC03F5B44AC2760A94A70" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_69569A0B032EC03F5B44AC2760A94A70" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardLineItems_69569A0B032EC03F5B44AC2760A94A70" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_069EB6F5A72E3310AB1BAC2760A9EAD2_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_069EB6F5A72E3310AB1BAC2760A9EAD2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_069EB6F5A72E3310AB1BAC2760A9EAD2_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_069EB6F5A72E3310AB1BAC2760A9EAD2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_069EB6F5A72E3310AB1BAC2760A9EAD2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_069EB6F5A72E3310AB1BAC2760A9EAD2" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_069EB6F5A72E3310AB1BAC2760A9EAD2" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAcceleratedCompensationCost_B84C02E72131717AC4A5AC2760A9CE03_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAcceleratedCompensationCost_B84C02E72131717AC4A5AC2760A9CE03" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Recognized compensation expense for accelerated vesting of stock options</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAcceleratedCompensationCost_B84C02E72131717AC4A5AC2760A9CE03_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAcceleratedCompensationCost_B84C02E72131717AC4A5AC2760A9CE03" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award Accelerated Compensation Cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAcceleratedCompensationCost" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAcceleratedCompensationCost_B84C02E72131717AC4A5AC2760A9CE03" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAcceleratedCompensationCost_B84C02E72131717AC4A5AC2760A9CE03" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAcceleratedCompensationCost_B84C02E72131717AC4A5AC2760A9CE03" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_FF4097F5B570B7AC024AAC2760A9BB4C_verboseLabel_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_FF4097F5B570B7AC024AAC2760A9BB4C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Recognized compensation expense for vesting of stock options</link:label>
    <link:label id="lab_us-gaap_AllocatedShareBasedCompensationExpense_FF4097F5B570B7AC024AAC2760A9BB4C_label_en-US" xlink:label="lab_us-gaap_AllocatedShareBasedCompensationExpense_FF4097F5B570B7AC024AAC2760A9BB4C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Allocated Share-based Compensation Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AllocatedShareBasedCompensationExpense" xlink:label="loc_us-gaap_AllocatedShareBasedCompensationExpense_FF4097F5B570B7AC024AAC2760A9BB4C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllocatedShareBasedCompensationExpense_FF4097F5B570B7AC024AAC2760A9BB4C" xlink:to="lab_us-gaap_AllocatedShareBasedCompensationExpense_FF4097F5B570B7AC024AAC2760A9BB4C" xlink:type="arc" />
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_143AFB69953D071F6BADAC2760A95B26_verboseLabel_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_143AFB69953D071F6BADAC2760A95B26" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unvested share-based payment awards</link:label>
    <link:label id="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_143AFB69953D071F6BADAC2760A95B26_label_en-US" xlink:label="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_143AFB69953D071F6BADAC2760A95B26" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized" xlink:label="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_143AFB69953D071F6BADAC2760A95B26" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_143AFB69953D071F6BADAC2760A95B26" xlink:to="lab_us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized_143AFB69953D071F6BADAC2760A95B26" xlink:type="arc" />
    <link:label id="lab_asb_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationCostNotYetRecognizedYearForRecognition_6EDDF948517C15D79392AC2760A936E1_terseLabel_en-US" xlink:label="lab_asb_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationCostNotYetRecognizedYearForRecognition_6EDDF948517C15D79392AC2760A936E1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Employee Service Share Based Compensation Nonvested Awards Compensation Cost Not Yet Recognized Year For Recognition</link:label>
    <link:label id="lab_asb_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationCostNotYetRecognizedYearForRecognition_6EDDF948517C15D79392AC2760A936E1_label_en-US" xlink:label="lab_asb_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationCostNotYetRecognizedYearForRecognition_6EDDF948517C15D79392AC2760A936E1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Employee Service Share Based Compensation Nonvested Awards Compensation Cost Not Yet Recognized Year For Recognition</link:label>
    <link:label id="lab_asb_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationCostNotYetRecognizedYearForRecognition_6EDDF948517C15D79392AC2760A936E1_documentation_en-US" xlink:label="lab_asb_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationCostNotYetRecognizedYearForRecognition_6EDDF948517C15D79392AC2760A936E1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Employee service share based compensation nonvested awards total compensation cost not yet recognized year for recognition.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationCostNotYetRecognizedYearForRecognition" xlink:label="loc_asb_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationCostNotYetRecognizedYearForRecognition_6EDDF948517C15D79392AC2760A936E1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationCostNotYetRecognizedYearForRecognition_6EDDF948517C15D79392AC2760A936E1" xlink:to="lab_asb_EmployeeServiceShareBasedCompensationNonvestedAwardsCompensationCostNotYetRecognizedYearForRecognition_6EDDF948517C15D79392AC2760A936E1" xlink:type="arc" />
    <link:label id="lab_asb_StockBasedCompensationTextualsAbstract_EC95386D5CC69E94A529AC2760A962C6_terseLabel_en-US" xlink:label="lab_asb_StockBasedCompensationTextualsAbstract_EC95386D5CC69E94A529AC2760A962C6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock Based Compensation (Textuals) [Abstract]</link:label>
    <link:label id="lab_asb_StockBasedCompensationTextualsAbstract_EC95386D5CC69E94A529AC2760A962C6_label_en-US" xlink:label="lab_asb_StockBasedCompensationTextualsAbstract_EC95386D5CC69E94A529AC2760A962C6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stock Based Compensation (Textuals) [Abstract]</link:label>
    <link:label id="lab_asb_StockBasedCompensationTextualsAbstract_EC95386D5CC69E94A529AC2760A962C6_documentation_en-US" xlink:label="lab_asb_StockBasedCompensationTextualsAbstract_EC95386D5CC69E94A529AC2760A962C6" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Stock based compensation.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_StockBasedCompensationTextualsAbstract" xlink:label="loc_asb_StockBasedCompensationTextualsAbstract_EC95386D5CC69E94A529AC2760A962C6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_StockBasedCompensationTextualsAbstract_EC95386D5CC69E94A529AC2760A962C6" xlink:to="lab_asb_StockBasedCompensationTextualsAbstract_EC95386D5CC69E94A529AC2760A962C6" xlink:type="arc" />
    <link:label id="lab_asb_InstrinsicValueOfStockOptionsExercised_F139A6B4BEA81C27E2D4AC2760A96A84_verboseLabel_en-US" xlink:label="lab_asb_InstrinsicValueOfStockOptionsExercised_F139A6B4BEA81C27E2D4AC2760A96A84" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Intrinsic value of stock options exercised</link:label>
    <link:label id="lab_asb_InstrinsicValueOfStockOptionsExercised_F139A6B4BEA81C27E2D4AC2760A96A84_label_en-US" xlink:label="lab_asb_InstrinsicValueOfStockOptionsExercised_F139A6B4BEA81C27E2D4AC2760A96A84" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">InstrinsicValueOfStockOptionsExercised</link:label>
    <link:label id="lab_asb_InstrinsicValueOfStockOptionsExercised_F139A6B4BEA81C27E2D4AC2760A96A84_documentation_en-US" xlink:label="lab_asb_InstrinsicValueOfStockOptionsExercised_F139A6B4BEA81C27E2D4AC2760A96A84" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Intrinsic value represents the amount by which the fair market value of the underlying stock exceeds the exercise price of the stock option.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_InstrinsicValueOfStockOptionsExercised" xlink:label="loc_asb_InstrinsicValueOfStockOptionsExercised_F139A6B4BEA81C27E2D4AC2760A96A84" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_InstrinsicValueOfStockOptionsExercised_F139A6B4BEA81C27E2D4AC2760A96A84" xlink:to="lab_asb_InstrinsicValueOfStockOptionsExercised_F139A6B4BEA81C27E2D4AC2760A96A84" xlink:type="arc" />
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_3A1C1F9595557A627D53AC2760A948D3_verboseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_3A1C1F9595557A627D53AC2760A948D3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Total fair value of vested stock options</link:label>
    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_3A1C1F9595557A627D53AC2760A948D3_label_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_3A1C1F9595557A627D53AC2760A948D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested in Period, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1" xlink:label="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_3A1C1F9595557A627D53AC2760A948D3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_3A1C1F9595557A627D53AC2760A948D3" xlink:to="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1_3A1C1F9595557A627D53AC2760A948D3" xlink:type="arc" />
    <link:label id="lab_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_17DFBC7669692007071424DA99A3C8FA_verboseLabel_en-US" xlink:label="lab_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_17DFBC7669692007071424DA99A3C8FA" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Retirement Plans</link:label>
    <link:label id="lab_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_17DFBC7669692007071424DA99A3C8FA_label_en-US" xlink:label="lab_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_17DFBC7669692007071424DA99A3C8FA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Pension and Other Postretirement Benefits Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock" xlink:label="loc_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_17DFBC7669692007071424DA99A3C8FA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_17DFBC7669692007071424DA99A3C8FA" xlink:to="lab_us-gaap_PensionAndOtherPostretirementBenefitsDisclosureTextBlock_17DFBC7669692007071424DA99A3C8FA" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_45016D16AF415022EFD6A1CF13F81467_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_45016D16AF415022EFD6A1CF13F81467" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summary of Restricted Stock Awards Activity (Excluding Salary Shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_45016D16AF415022EFD6A1CF13F81467_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_45016D16AF415022EFD6A1CF13F81467" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Additional Disclosures [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_45016D16AF415022EFD6A1CF13F81467" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_45016D16AF415022EFD6A1CF13F81467" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsAdditionalDisclosuresAbstract_45016D16AF415022EFD6A1CF13F81467" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_6865C29CDB1EFB96A0AAA1CF13F8399C_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_6865C29CDB1EFB96A0AAA1CF13F8399C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number of Shares [Roll Forward]</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_6865C29CDB1EFB96A0AAA1CF13F8399C_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_6865C29CDB1EFB96A0AAA1CF13F8399C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number of Shares [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_6865C29CDB1EFB96A0AAA1CF13F8399C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_6865C29CDB1EFB96A0AAA1CF13F8399C" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedRollForward_6865C29CDB1EFB96A0AAA1CF13F8399C" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_5BB4D4E49E4B76912860A1CF13F85D88_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_5BB4D4E49E4B76912860A1CF13F85D88" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Outstanding Shares, Beginning balance (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_5BB4D4E49E4B76912860A1CF13F85D88_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_5BB4D4E49E4B76912860A1CF13F85D88" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_5BB4D4E49E4B76912860A1CF13F85D88" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_5BB4D4E49E4B76912860A1CF13F85D88" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_5BB4D4E49E4B76912860A1CF13F85D88" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_F1D06456FE9DEDC018DBA1CF13F814D3_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_F1D06456FE9DEDC018DBA1CF13F814D3" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Granted (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_F1D06456FE9DEDC018DBA1CF13F814D3_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_F1D06456FE9DEDC018DBA1CF13F814D3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_F1D06456FE9DEDC018DBA1CF13F814D3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_F1D06456FE9DEDC018DBA1CF13F814D3" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod_F1D06456FE9DEDC018DBA1CF13F814D3" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_F3DC488D067F1D7E8A1AA1CF13F8632B_negatedLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_F3DC488D067F1D7E8A1AA1CF13F8632B" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Vested (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_F3DC488D067F1D7E8A1AA1CF13F8632B_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_F3DC488D067F1D7E8A1AA1CF13F8632B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_F3DC488D067F1D7E8A1AA1CF13F8632B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_F3DC488D067F1D7E8A1AA1CF13F8632B" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriod_F3DC488D067F1D7E8A1AA1CF13F8632B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_C6303EB6504C35299BD8A1CF13F83B9F_negatedLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_C6303EB6504C35299BD8A1CF13F83B9F" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Forfeited (in shares)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_C6303EB6504C35299BD8A1CF13F83B9F_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_C6303EB6504C35299BD8A1CF13F83B9F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Forfeited in Period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_C6303EB6504C35299BD8A1CF13F83B9F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_C6303EB6504C35299BD8A1CF13F83B9F" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeitedInPeriod_C6303EB6504C35299BD8A1CF13F83B9F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_A3FE72B6DB72B26FA656A1CF13F89D10_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_A3FE72B6DB72B26FA656A1CF13F89D10" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Outstanding Shares, Ending balance (in shares)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_A3FE72B6DB72B26FA656A1CF13F89D10" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_A3FE72B6DB72B26FA656A1CF13F89D10" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber_A3FE72B6DB72B26FA656A1CF13F89D10" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_A2F8DA54F666200BF7FEA1CF13F81035_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_A2F8DA54F666200BF7FEA1CF13F81035" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value [Abstract]</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_A2F8DA54F666200BF7FEA1CF13F81035_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_A2F8DA54F666200BF7FEA1CF13F81035" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_A2F8DA54F666200BF7FEA1CF13F81035" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_A2F8DA54F666200BF7FEA1CF13F81035" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValueRollForward_A2F8DA54F666200BF7FEA1CF13F81035" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_7CC53D991DAEB7499735A1CF13F843C6_periodStartLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_7CC53D991DAEB7499735A1CF13F843C6" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Outstanding, Weighted Average Grant Date Fair Value, Beginning balance (in usd per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_7CC53D991DAEB7499735A1CF13F843C6_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_7CC53D991DAEB7499735A1CF13F843C6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_7CC53D991DAEB7499735A1CF13F843C6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_7CC53D991DAEB7499735A1CF13F843C6" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_7CC53D991DAEB7499735A1CF13F843C6" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_515D1FE249E6ABC5C0ECA1CF13F8525B_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_515D1FE249E6ABC5C0ECA1CF13F8525B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Granted, Weighted Average Grant Date Fair Value (in usd per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_515D1FE249E6ABC5C0ECA1CF13F8525B_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_515D1FE249E6ABC5C0ECA1CF13F8525B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_515D1FE249E6ABC5C0ECA1CF13F8525B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_515D1FE249E6ABC5C0ECA1CF13F8525B" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue_515D1FE249E6ABC5C0ECA1CF13F8525B" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_A958627C6636250608CDA1CF13F839A8_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_A958627C6636250608CDA1CF13F839A8" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Vested, Weighted Average Grant Date Fair Value (in usd per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_A958627C6636250608CDA1CF13F839A8_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_A958627C6636250608CDA1CF13F839A8" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period, Weighted Average Grant Date Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_A958627C6636250608CDA1CF13F839A8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_A958627C6636250608CDA1CF13F839A8" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsVestedInPeriodWeightedAverageGrantDateFairValue_A958627C6636250608CDA1CF13F839A8" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_8E83938A929CD7CDEF7EA1CF13F8121F_verboseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_8E83938A929CD7CDEF7EA1CF13F8121F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Forfeited, Weighted Average Grant Date Fair Value (in usd per share)</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_8E83938A929CD7CDEF7EA1CF13F8121F_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_8E83938A929CD7CDEF7EA1CF13F8121F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Forfeitures, Weighted Average Grant Date Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_8E83938A929CD7CDEF7EA1CF13F8121F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_8E83938A929CD7CDEF7EA1CF13F8121F" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsForfeituresWeightedAverageGrantDateFairValue_8E83938A929CD7CDEF7EA1CF13F8121F" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_FBB17FBCB5F9D8C014EBA1CF13F81F69_periodEndLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_FBB17FBCB5F9D8C014EBA1CF13F81F69" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Outstanding Weighted Average Grant Date Fair Value, Ending balance (in usd per share)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue" xlink:label="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_FBB17FBCB5F9D8C014EBA1CF13F81F69" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_FBB17FBCB5F9D8C014EBA1CF13F81F69" xlink:to="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue_FBB17FBCB5F9D8C014EBA1CF13F81F69" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfFinancingReceivableAllowanceForCreditLossesTable_7E1B7AD29AB9D4DC0A34AB2893715451_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfFinancingReceivableAllowanceForCreditLossesTable_7E1B7AD29AB9D4DC0A34AB2893715451" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of Financing Receivable, Allowance for Credit Losses [Table]</link:label>
    <link:label id="lab_us-gaap_ScheduleOfFinancingReceivableAllowanceForCreditLossesTable_7E1B7AD29AB9D4DC0A34AB2893715451_label_en-US" xlink:label="lab_us-gaap_ScheduleOfFinancingReceivableAllowanceForCreditLossesTable_7E1B7AD29AB9D4DC0A34AB2893715451" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Financing Receivable, Allowance for Credit Losses [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfFinancingReceivableAllowanceForCreditLossesTable" xlink:label="loc_us-gaap_ScheduleOfFinancingReceivableAllowanceForCreditLossesTable_7E1B7AD29AB9D4DC0A34AB2893715451" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfFinancingReceivableAllowanceForCreditLossesTable_7E1B7AD29AB9D4DC0A34AB2893715451" xlink:to="lab_us-gaap_ScheduleOfFinancingReceivableAllowanceForCreditLossesTable_7E1B7AD29AB9D4DC0A34AB2893715451" xlink:type="arc" />
    <link:label id="lab_asb_CommercialAndIndustrialFinancingReceivableMember_C3454668417B2628DE2FAB28937161AC_verboseLabel_en-US" xlink:label="lab_asb_CommercialAndIndustrialFinancingReceivableMember_C3454668417B2628DE2FAB28937161AC" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Commercial and industrial</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CommercialAndIndustrialFinancingReceivableMember" xlink:label="loc_asb_CommercialAndIndustrialFinancingReceivableMember_C3454668417B2628DE2FAB28937161AC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommercialAndIndustrialFinancingReceivableMember_C3454668417B2628DE2FAB28937161AC" xlink:to="lab_asb_CommercialAndIndustrialFinancingReceivableMember_C3454668417B2628DE2FAB28937161AC" xlink:type="arc" />
    <link:label id="lab_asb_RealEstateConstructionPortFolioSegmentMember_97B2DE39C463649D3FFDAB289372D088_terseLabel_en-US" xlink:label="lab_asb_RealEstateConstructionPortFolioSegmentMember_97B2DE39C463649D3FFDAB289372D088" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Real estate construction</link:label>
    <link:label id="lab_asb_RealEstateConstructionPortFolioSegmentMember_97B2DE39C463649D3FFDAB289372D088_label_en-US" xlink:label="lab_asb_RealEstateConstructionPortFolioSegmentMember_97B2DE39C463649D3FFDAB289372D088" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Real Estate Construction Port Folio Segment [Member]</link:label>
    <link:label id="lab_asb_RealEstateConstructionPortFolioSegmentMember_97B2DE39C463649D3FFDAB289372D088_documentation_en-US" xlink:label="lab_asb_RealEstateConstructionPortFolioSegmentMember_97B2DE39C463649D3FFDAB289372D088" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Real estate construction portfolio segment.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_RealEstateConstructionPortFolioSegmentMember" xlink:label="loc_asb_RealEstateConstructionPortFolioSegmentMember_97B2DE39C463649D3FFDAB289372D088" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_RealEstateConstructionPortFolioSegmentMember_97B2DE39C463649D3FFDAB289372D088" xlink:to="lab_asb_RealEstateConstructionPortFolioSegmentMember_97B2DE39C463649D3FFDAB289372D088" xlink:type="arc" />
    <link:label id="lab_asb_InstallmentPortFolioSegmentMember_0F8B9217562216BCE085AB289372DC62_terseLabel_en-US" xlink:label="lab_asb_InstallmentPortFolioSegmentMember_0F8B9217562216BCE085AB289372DC62" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other consumer</link:label>
    <link:label id="lab_asb_InstallmentPortFolioSegmentMember_0F8B9217562216BCE085AB289372DC62_label_en-US" xlink:label="lab_asb_InstallmentPortFolioSegmentMember_0F8B9217562216BCE085AB289372DC62" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Installment and Credit Cards Portfolio Segment [Member]</link:label>
    <link:label id="lab_asb_InstallmentPortFolioSegmentMember_0F8B9217562216BCE085AB289372DC62_documentation_en-US" xlink:label="lab_asb_InstallmentPortFolioSegmentMember_0F8B9217562216BCE085AB289372DC62" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Installment portfolio segment.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_InstallmentPortFolioSegmentMember" xlink:label="loc_asb_InstallmentPortFolioSegmentMember_0F8B9217562216BCE085AB289372DC62" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_InstallmentPortFolioSegmentMember_0F8B9217562216BCE085AB289372DC62" xlink:to="lab_asb_InstallmentPortFolioSegmentMember_0F8B9217562216BCE085AB289372DC62" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesRollForward_80ABEC1F7B050FCF57A3AB289372FFC1_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesRollForward_80ABEC1F7B050FCF57A3AB289372FFC1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Changes in the allowance for loan losses by portfolio segment</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesRollForward_80ABEC1F7B050FCF57A3AB289372FFC1_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesRollForward_80ABEC1F7B050FCF57A3AB289372FFC1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Allowance for Credit Losses [Roll Forward]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableAllowanceForCreditLossesRollForward" xlink:label="loc_us-gaap_FinancingReceivableAllowanceForCreditLossesRollForward_80ABEC1F7B050FCF57A3AB289372FFC1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableAllowanceForCreditLossesRollForward_80ABEC1F7B050FCF57A3AB289372FFC1" xlink:to="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesRollForward_80ABEC1F7B050FCF57A3AB289372FFC1" xlink:type="arc" />
    <link:label id="lab_us-gaap_LoansAndLeasesReceivableAllowance_66A8C55C2887D9F1B12EAB2893720999_periodStartLabel_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableAllowance_66A8C55C2887D9F1B12EAB2893720999" xlink:role="http://www.xbrl.org/2003/role/periodStartLabel" xlink:type="resource" xml:lang="en-US">Balance at beginning of year</link:label>
    <link:label id="lab_us-gaap_LoansAndLeasesReceivableAllowance_66A8C55C2887D9F1B12EAB2893720999_label_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableAllowance_66A8C55C2887D9F1B12EAB2893720999" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans and Leases Receivable, Allowance</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LoansAndLeasesReceivableAllowance" xlink:label="loc_us-gaap_LoansAndLeasesReceivableAllowance_66A8C55C2887D9F1B12EAB2893720999" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LoansAndLeasesReceivableAllowance_66A8C55C2887D9F1B12EAB2893720999" xlink:to="lab_us-gaap_LoansAndLeasesReceivableAllowance_66A8C55C2887D9F1B12EAB2893720999" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllowanceForLoanAndLeaseLossesWriteOffs_3C2AA7F13D547C3A45E2AB2893722123_negatedLabel_en-US" xlink:label="lab_us-gaap_AllowanceForLoanAndLeaseLossesWriteOffs_3C2AA7F13D547C3A45E2AB2893722123" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Charge offs</link:label>
    <link:label id="lab_us-gaap_AllowanceForLoanAndLeaseLossesWriteOffs_3C2AA7F13D547C3A45E2AB2893722123_label_en-US" xlink:label="lab_us-gaap_AllowanceForLoanAndLeaseLossesWriteOffs_3C2AA7F13D547C3A45E2AB2893722123" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Allowance for Loan and Lease Losses, Write-offs</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AllowanceForLoanAndLeaseLossesWriteOffs" xlink:label="loc_us-gaap_AllowanceForLoanAndLeaseLossesWriteOffs_3C2AA7F13D547C3A45E2AB2893722123" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllowanceForLoanAndLeaseLossesWriteOffs_3C2AA7F13D547C3A45E2AB2893722123" xlink:to="lab_us-gaap_AllowanceForLoanAndLeaseLossesWriteOffs_3C2AA7F13D547C3A45E2AB2893722123" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllowanceForLoanAndLeaseLossRecoveryOfBadDebts_9303EA42C741A365DDD8AB289373BB01_terseLabel_en-US" xlink:label="lab_us-gaap_AllowanceForLoanAndLeaseLossRecoveryOfBadDebts_9303EA42C741A365DDD8AB289373BB01" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Recoveries</link:label>
    <link:label id="lab_us-gaap_AllowanceForLoanAndLeaseLossRecoveryOfBadDebts_9303EA42C741A365DDD8AB289373BB01_label_en-US" xlink:label="lab_us-gaap_AllowanceForLoanAndLeaseLossRecoveryOfBadDebts_9303EA42C741A365DDD8AB289373BB01" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Allowance for Loan and Lease Loss, Recovery of Bad Debts</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AllowanceForLoanAndLeaseLossRecoveryOfBadDebts" xlink:label="loc_us-gaap_AllowanceForLoanAndLeaseLossRecoveryOfBadDebts_9303EA42C741A365DDD8AB289373BB01" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllowanceForLoanAndLeaseLossRecoveryOfBadDebts_9303EA42C741A365DDD8AB289373BB01" xlink:to="lab_us-gaap_AllowanceForLoanAndLeaseLossRecoveryOfBadDebts_9303EA42C741A365DDD8AB289373BB01" xlink:type="arc" />
    <link:label id="lab_us-gaap_AllowanceForLoanAndLeaseLossesWriteoffsNet_D79877F5F63F1F718D9BAB289373E588_negatedTotalLabel_en-US" xlink:label="lab_us-gaap_AllowanceForLoanAndLeaseLossesWriteoffsNet_D79877F5F63F1F718D9BAB289373E588" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="resource" xml:lang="en-US">Net charge offs</link:label>
    <link:label id="lab_us-gaap_AllowanceForLoanAndLeaseLossesWriteoffsNet_D79877F5F63F1F718D9BAB289373E588_label_en-US" xlink:label="lab_us-gaap_AllowanceForLoanAndLeaseLossesWriteoffsNet_D79877F5F63F1F718D9BAB289373E588" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Allowance for Loan and Lease Losses Write-offs, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AllowanceForLoanAndLeaseLossesWriteoffsNet" xlink:label="loc_us-gaap_AllowanceForLoanAndLeaseLossesWriteoffsNet_D79877F5F63F1F718D9BAB289373E588" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AllowanceForLoanAndLeaseLossesWriteoffsNet_D79877F5F63F1F718D9BAB289373E588" xlink:to="lab_us-gaap_AllowanceForLoanAndLeaseLossesWriteoffsNet_D79877F5F63F1F718D9BAB289373E588" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProvisionForLoanAndLeaseLosses_A8CD012CA72EAD712A5BAB2893734E5E_terseLabel_en-US" xlink:label="lab_us-gaap_ProvisionForLoanAndLeaseLosses_A8CD012CA72EAD712A5BAB2893734E5E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Provision for loan losses</link:label>
    <link:label id="lab_us-gaap_ProvisionForLoanAndLeaseLosses_A8CD012CA72EAD712A5BAB2893734E5E_label_en-US" xlink:label="lab_us-gaap_ProvisionForLoanAndLeaseLosses_A8CD012CA72EAD712A5BAB2893734E5E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Provision for Loan and Lease Losses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProvisionForLoanAndLeaseLosses" xlink:label="loc_us-gaap_ProvisionForLoanAndLeaseLosses_A8CD012CA72EAD712A5BAB2893734E5E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProvisionForLoanAndLeaseLosses_A8CD012CA72EAD712A5BAB2893734E5E" xlink:to="lab_us-gaap_ProvisionForLoanAndLeaseLosses_A8CD012CA72EAD712A5BAB2893734E5E" xlink:type="arc" />
    <link:label id="lab_us-gaap_LoansAndLeasesReceivableAllowance_C7C5A45EDF958E28D9DBAB2893732722_periodEndLabel_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableAllowance_C7C5A45EDF958E28D9DBAB2893732722" xlink:role="http://www.xbrl.org/2003/role/periodEndLabel" xlink:type="resource" xml:lang="en-US">Balance at end of period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LoansAndLeasesReceivableAllowance" xlink:label="loc_us-gaap_LoansAndLeasesReceivableAllowance_C7C5A45EDF958E28D9DBAB2893732722" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LoansAndLeasesReceivableAllowance_C7C5A45EDF958E28D9DBAB2893732722" xlink:to="lab_us-gaap_LoansAndLeasesReceivableAllowance_C7C5A45EDF958E28D9DBAB2893732722" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableAllowanceForCreditLossAdditionalInformationAbstract_465AEAE8237830125274AB289373E7E9_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableAllowanceForCreditLossAdditionalInformationAbstract_465AEAE8237830125274AB289373E7E9" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Allowance for loan losses:</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableAllowanceForCreditLossAdditionalInformationAbstract_465AEAE8237830125274AB289373E7E9_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableAllowanceForCreditLossAdditionalInformationAbstract_465AEAE8237830125274AB289373E7E9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Allowance for Credit Loss, Additional Information [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableAllowanceForCreditLossAdditionalInformationAbstract" xlink:label="loc_us-gaap_FinancingReceivableAllowanceForCreditLossAdditionalInformationAbstract_465AEAE8237830125274AB289373E7E9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableAllowanceForCreditLossAdditionalInformationAbstract_465AEAE8237830125274AB289373E7E9" xlink:to="lab_us-gaap_FinancingReceivableAllowanceForCreditLossAdditionalInformationAbstract_465AEAE8237830125274AB289373E7E9" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesIndividuallyEvaluatedForImpairment1_68A1E8D6A4F3CAA4AA72AB28937370ED_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesIndividuallyEvaluatedForImpairment1_68A1E8D6A4F3CAA4AA72AB28937370ED" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Individually evaluated for impairment</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesIndividuallyEvaluatedForImpairment1_68A1E8D6A4F3CAA4AA72AB28937370ED_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesIndividuallyEvaluatedForImpairment1_68A1E8D6A4F3CAA4AA72AB28937370ED" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Allowance for Credit Losses, Individually Evaluated for Impairment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableAllowanceForCreditLossesIndividuallyEvaluatedForImpairment1" xlink:label="loc_us-gaap_FinancingReceivableAllowanceForCreditLossesIndividuallyEvaluatedForImpairment1_68A1E8D6A4F3CAA4AA72AB28937370ED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableAllowanceForCreditLossesIndividuallyEvaluatedForImpairment1_68A1E8D6A4F3CAA4AA72AB28937370ED" xlink:to="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesIndividuallyEvaluatedForImpairment1_68A1E8D6A4F3CAA4AA72AB28937370ED" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesCollectivelyEvaluatedForImpairment_CDAFF0FA0F14F084092EAB289373C271_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesCollectivelyEvaluatedForImpairment_CDAFF0FA0F14F084092EAB289373C271" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Collectively evaluated for impairment</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesCollectivelyEvaluatedForImpairment_CDAFF0FA0F14F084092EAB289373C271_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesCollectivelyEvaluatedForImpairment_CDAFF0FA0F14F084092EAB289373C271" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Allowance for Credit Losses, Collectively Evaluated for Impairment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableAllowanceForCreditLossesCollectivelyEvaluatedForImpairment" xlink:label="loc_us-gaap_FinancingReceivableAllowanceForCreditLossesCollectivelyEvaluatedForImpairment_CDAFF0FA0F14F084092EAB289373C271" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableAllowanceForCreditLossesCollectivelyEvaluatedForImpairment_CDAFF0FA0F14F084092EAB289373C271" xlink:to="lab_us-gaap_FinancingReceivableAllowanceForCreditLossesCollectivelyEvaluatedForImpairment_CDAFF0FA0F14F084092EAB289373C271" xlink:type="arc" />
    <link:label id="lab_asb_LoansAbstract_2361712A5FDE029EC017AB2893730D1B_verboseLabel_en-US" xlink:label="lab_asb_LoansAbstract_2361712A5FDE029EC017AB2893730D1B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Loans:</link:label>
    <link:label id="lab_asb_LoansAbstract_2361712A5FDE029EC017AB2893730D1B_label_en-US" xlink:label="lab_asb_LoansAbstract_2361712A5FDE029EC017AB2893730D1B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans [Abstract]</link:label>
    <link:label id="lab_asb_LoansAbstract_2361712A5FDE029EC017AB2893730D1B_documentation_en-US" xlink:label="lab_asb_LoansAbstract_2361712A5FDE029EC017AB2893730D1B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Loans.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_LoansAbstract" xlink:label="loc_asb_LoansAbstract_2361712A5FDE029EC017AB2893730D1B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LoansAbstract_2361712A5FDE029EC017AB2893730D1B" xlink:to="lab_asb_LoansAbstract_2361712A5FDE029EC017AB2893730D1B" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableIndividuallyEvaluatedForImpairment_B417BD98CE89E8D6C1E3AB2893730BEA_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableIndividuallyEvaluatedForImpairment_B417BD98CE89E8D6C1E3AB2893730BEA" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Individually evaluated for impairment</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableIndividuallyEvaluatedForImpairment_B417BD98CE89E8D6C1E3AB2893730BEA_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableIndividuallyEvaluatedForImpairment_B417BD98CE89E8D6C1E3AB2893730BEA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Individually Evaluated for Impairment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableIndividuallyEvaluatedForImpairment" xlink:label="loc_us-gaap_FinancingReceivableIndividuallyEvaluatedForImpairment_B417BD98CE89E8D6C1E3AB2893730BEA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableIndividuallyEvaluatedForImpairment_B417BD98CE89E8D6C1E3AB2893730BEA" xlink:to="lab_us-gaap_FinancingReceivableIndividuallyEvaluatedForImpairment_B417BD98CE89E8D6C1E3AB2893730BEA" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableCollectivelyEvaluatedForImpairment_BF8349E0680425D08C57AB289373D233_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableCollectivelyEvaluatedForImpairment_BF8349E0680425D08C57AB289373D233" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Collectively evaluated for impairment</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableCollectivelyEvaluatedForImpairment_BF8349E0680425D08C57AB289373D233_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableCollectivelyEvaluatedForImpairment_BF8349E0680425D08C57AB289373D233" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Collectively Evaluated for Impairment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableCollectivelyEvaluatedForImpairment" xlink:label="loc_us-gaap_FinancingReceivableCollectivelyEvaluatedForImpairment_BF8349E0680425D08C57AB289373D233" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableCollectivelyEvaluatedForImpairment_BF8349E0680425D08C57AB289373D233" xlink:to="lab_us-gaap_FinancingReceivableCollectivelyEvaluatedForImpairment_BF8349E0680425D08C57AB289373D233" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_006A0BC9B98CA1852AAAA063ED7D510F_label_en-US" xlink:label="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_006A0BC9B98CA1852AAAA063ED7D510F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Comprehensive Income [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract" xlink:label="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_006A0BC9B98CA1852AAAA063ED7D510F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_006A0BC9B98CA1852AAAA063ED7D510F" xlink:to="lab_us-gaap_StatementOfIncomeAndComprehensiveIncomeAbstract_006A0BC9B98CA1852AAAA063ED7D510F" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_A72CA1095F68218C164CA063ED7DA697_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_A72CA1095F68218C164CA063ED7DA697" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive income (loss), net of tax:</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_A72CA1095F68218C164CA063ED7DA697_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_A72CA1095F68218C164CA063ED7DA697" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Net of Tax [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_A72CA1095F68218C164CA063ED7DA697" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_A72CA1095F68218C164CA063ED7DA697" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossNetOfTaxPeriodIncreaseDecreaseAbstract_A72CA1095F68218C164CA063ED7DA697" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_571CC81E4885799DAE05A063ED7DF998_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_571CC81E4885799DAE05A063ED7DF998" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investment securities available for sale:</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_571CC81E4885799DAE05A063ED7DF998_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_571CC81E4885799DAE05A063ED7DF998" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Available-for-sale Securities Adjustment, Net of Tax [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:label="loc_us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_571CC81E4885799DAE05A063ED7DF998" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_571CC81E4885799DAE05A063ED7DF998" xlink:to="lab_us-gaap_OtherComprehensiveIncomeAvailableForSaleSecuritiesAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_571CC81E4885799DAE05A063ED7DF998" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodBeforeTax_C886869242A3334396BFA063ED7DCAA9_terseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodBeforeTax_C886869242A3334396BFA063ED7DCAA9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net unrealized gains</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodBeforeTax_C886869242A3334396BFA063ED7DCAA9_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodBeforeTax_C886869242A3334396BFA063ED7DCAA9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Unrealized Holding Gain (Loss) on Securities Arising During Period, before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodBeforeTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodBeforeTax_C886869242A3334396BFA063ED7DCAA9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodBeforeTax_C886869242A3334396BFA063ED7DCAA9" xlink:to="lab_us-gaap_OtherComprehensiveIncomeUnrealizedHoldingGainLossOnSecuritiesArisingDuringPeriodBeforeTax_C886869242A3334396BFA063ED7DCAA9" xlink:type="arc" />
    <link:label id="lab_asb_OtherComprehensiveIncomeLossTransfersfromAvailableforSaleSecuritiestoHeldtomaturitybeforeTax_E74118D506CC82EBAA38A063ED7D6DC1_terseLabel_en-US" xlink:label="lab_asb_OtherComprehensiveIncomeLossTransfersfromAvailableforSaleSecuritiestoHeldtomaturitybeforeTax_E74118D506CC82EBAA38A063ED7D6DC1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Net unrealized losses on available for sale securities transferred to held to maturity securities</link:label>
    <link:label id="lab_asb_OtherComprehensiveIncomeLossTransfersfromAvailableforSaleSecuritiestoHeldtomaturitybeforeTax_E74118D506CC82EBAA38A063ED7D6DC1_label_en-US" xlink:label="lab_asb_OtherComprehensiveIncomeLossTransfersfromAvailableforSaleSecuritiestoHeldtomaturitybeforeTax_E74118D506CC82EBAA38A063ED7D6DC1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Transfers from Available-for-Sale Securities to Held-to-maturity, before Tax</link:label>
    <link:label id="lab_asb_OtherComprehensiveIncomeLossTransfersfromAvailableforSaleSecuritiestoHeldtomaturitybeforeTax_E74118D506CC82EBAA38A063ED7D6DC1_documentation_en-US" xlink:label="lab_asb_OtherComprehensiveIncomeLossTransfersfromAvailableforSaleSecuritiestoHeldtomaturitybeforeTax_E74118D506CC82EBAA38A063ED7D6DC1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Transfers from Available-for-Sale Securities to Held-to-maturity, before Tax</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_OtherComprehensiveIncomeLossTransfersfromAvailableforSaleSecuritiestoHeldtomaturitybeforeTax" xlink:label="loc_asb_OtherComprehensiveIncomeLossTransfersfromAvailableforSaleSecuritiestoHeldtomaturitybeforeTax_E74118D506CC82EBAA38A063ED7D6DC1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_OtherComprehensiveIncomeLossTransfersfromAvailableforSaleSecuritiestoHeldtomaturitybeforeTax_E74118D506CC82EBAA38A063ED7D6DC1" xlink:to="lab_asb_OtherComprehensiveIncomeLossTransfersfromAvailableforSaleSecuritiestoHeldtomaturitybeforeTax_E74118D506CC82EBAA38A063ED7D6DC1" xlink:type="arc" />
    <link:label id="lab_asb_AmortizationofNetUnrealizedGainonAvailableforSaleSecuritiesTransferedtoHeldtomaturitySecurities_718350EA4AC0DACE07D1A063ED7D2DCC_negatedLabel_en-US" xlink:label="lab_asb_AmortizationofNetUnrealizedGainonAvailableforSaleSecuritiesTransferedtoHeldtomaturitySecurities_718350EA4AC0DACE07D1A063ED7D2DCC" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Amortization of net unrealized gains on available for sale securities transferred to held to maturity securities</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_AmortizationofNetUnrealizedGainonAvailableforSaleSecuritiesTransferedtoHeldtomaturitySecurities" xlink:label="loc_asb_AmortizationofNetUnrealizedGainonAvailableforSaleSecuritiesTransferedtoHeldtomaturitySecurities_718350EA4AC0DACE07D1A063ED7D2DCC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_AmortizationofNetUnrealizedGainonAvailableforSaleSecuritiesTransferedtoHeldtomaturitySecurities_718350EA4AC0DACE07D1A063ED7D2DCC" xlink:to="lab_asb_AmortizationofNetUnrealizedGainonAvailableforSaleSecuritiesTransferedtoHeldtomaturitySecurities_718350EA4AC0DACE07D1A063ED7D2DCC" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIForSaleOfSecuritiesBeforeTax_7CF7DB551D4BC2D461F0A063ED7D89A7_negatedLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIForSaleOfSecuritiesBeforeTax_7CF7DB551D4BC2D461F0A063ED7D89A7" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Reclassification adjustment for net gains realized in net income</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIForSaleOfSecuritiesBeforeTax_7CF7DB551D4BC2D461F0A063ED7D89A7_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIForSaleOfSecuritiesBeforeTax_7CF7DB551D4BC2D461F0A063ED7D89A7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Reclassification Adjustment from AOCI for Sale of Securities, before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIForSaleOfSecuritiesBeforeTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIForSaleOfSecuritiesBeforeTax_7CF7DB551D4BC2D461F0A063ED7D89A7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIForSaleOfSecuritiesBeforeTax_7CF7DB551D4BC2D461F0A063ED7D89A7" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossReclassificationAdjustmentFromAOCIForSaleOfSecuritiesBeforeTax_7CF7DB551D4BC2D461F0A063ED7D89A7" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax_86D8A0E0440DC3810272A063ED7DE781_negatedLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax_86D8A0E0440DC3810272A063ED7DE781" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Income tax (expense) benefit</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax_86D8A0E0440DC3810272A063ED7DE781_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax_86D8A0E0440DC3810272A063ED7DE781" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Available-for-sale Securities, Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax_86D8A0E0440DC3810272A063ED7DE781" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax_86D8A0E0440DC3810272A063ED7DE781" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesTax_86D8A0E0440DC3810272A063ED7DE781" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_5DB6093249AFCA8686A6A063ED7DF8BB_totalLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_5DB6093249AFCA8686A6A063ED7DF8BB" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive income (loss) on investment securities available for sale</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_5DB6093249AFCA8686A6A063ED7DF8BB_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_5DB6093249AFCA8686A6A063ED7DF8BB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Available-for-sale Securities Adjustment, Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_5DB6093249AFCA8686A6A063ED7DF8BB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_5DB6093249AFCA8686A6A063ED7DF8BB" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossAvailableForSaleSecuritiesAdjustmentNetOfTax_5DB6093249AFCA8686A6A063ED7DF8BB" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeDefinedBenefitPlansAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_7886FDD64AF54F738903A063ED7DE98D_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeDefinedBenefitPlansAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_7886FDD64AF54F738903A063ED7DE98D" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Defined benefit pension and postretirement obligations:</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeDefinedBenefitPlansAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_7886FDD64AF54F738903A063ED7DE98D_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeDefinedBenefitPlansAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_7886FDD64AF54F738903A063ED7DE98D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive (Income) Loss, Pension and Other Postretirement Benefit Plans, Adjustment, Net of Tax [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeDefinedBenefitPlansAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract" xlink:label="loc_us-gaap_OtherComprehensiveIncomeDefinedBenefitPlansAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_7886FDD64AF54F738903A063ED7DE98D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeDefinedBenefitPlansAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_7886FDD64AF54F738903A063ED7DE98D" xlink:to="lab_us-gaap_OtherComprehensiveIncomeDefinedBenefitPlansAdjustmentNetOfTaxPeriodIncreaseDecreaseAbstract_7886FDD64AF54F738903A063ED7DE98D" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossAmortizationAdjustmentFromAOCIPensionAndOtherPostretirementBenefitPlansForNetPriorServiceCostCreditBeforeTax_C6E598D560486B9A2752A063ED7DA04E_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossAmortizationAdjustmentFromAOCIPensionAndOtherPostretirementBenefitPlansForNetPriorServiceCostCreditBeforeTax_C6E598D560486B9A2752A063ED7DA04E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Amortization of prior service cost</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossAmortizationAdjustmentFromAOCIPensionAndOtherPostretirementBenefitPlansForNetPriorServiceCostCreditBeforeTax_C6E598D560486B9A2752A063ED7DA04E_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossAmortizationAdjustmentFromAOCIPensionAndOtherPostretirementBenefitPlansForNetPriorServiceCostCreditBeforeTax_C6E598D560486B9A2752A063ED7DA04E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive (Income) Loss, Amortization Adjustment from AOCI, Pension and Other Postretirement Benefit Plans, for Net Prior Service Cost (Credit), before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossAmortizationAdjustmentFromAOCIPensionAndOtherPostretirementBenefitPlansForNetPriorServiceCostCreditBeforeTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossAmortizationAdjustmentFromAOCIPensionAndOtherPostretirementBenefitPlansForNetPriorServiceCostCreditBeforeTax_C6E598D560486B9A2752A063ED7DA04E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossAmortizationAdjustmentFromAOCIPensionAndOtherPostretirementBenefitPlansForNetPriorServiceCostCreditBeforeTax_C6E598D560486B9A2752A063ED7DA04E" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossAmortizationAdjustmentFromAOCIPensionAndOtherPostretirementBenefitPlansForNetPriorServiceCostCreditBeforeTax_C6E598D560486B9A2752A063ED7DA04E" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansNetUnamortizedGainLossArisingDuringPeriodBeforeTax_05F9A528CA6708FB9026A063ED7D658E_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansNetUnamortizedGainLossArisingDuringPeriodBeforeTax_05F9A528CA6708FB9026A063ED7D658E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Amortization of actuarial losses</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansNetUnamortizedGainLossArisingDuringPeriodBeforeTax_05F9A528CA6708FB9026A063ED7D658E_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansNetUnamortizedGainLossArisingDuringPeriodBeforeTax_05F9A528CA6708FB9026A063ED7D658E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive Income (Loss), Pension and Other Postretirement Benefit Plans, Net Unamortized Gain (Loss) Arising During Period, before Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansNetUnamortizedGainLossArisingDuringPeriodBeforeTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansNetUnamortizedGainLossArisingDuringPeriodBeforeTax_05F9A528CA6708FB9026A063ED7D658E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansNetUnamortizedGainLossArisingDuringPeriodBeforeTax_05F9A528CA6708FB9026A063ED7D658E" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansNetUnamortizedGainLossArisingDuringPeriodBeforeTax_05F9A528CA6708FB9026A063ED7D658E" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansTax_7B65DDEEA2AAA1249D39A063ED7D7A33_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansTax_7B65DDEEA2AAA1249D39A063ED7D7A33" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Income tax expense</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansTax_7B65DDEEA2AAA1249D39A063ED7D7A33_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansTax_7B65DDEEA2AAA1249D39A063ED7D7A33" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive (Income) Loss, Pension and Other Postretirement Benefit Plans, Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansTax_7B65DDEEA2AAA1249D39A063ED7D7A33" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansTax_7B65DDEEA2AAA1249D39A063ED7D7A33" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansTax_7B65DDEEA2AAA1249D39A063ED7D7A33" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansAdjustmentNetOfTax_7A8E4BCD7C8F9797BA87A063ED7DEE76_negatedTotalLabel_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansAdjustmentNetOfTax_7A8E4BCD7C8F9797BA87A063ED7DEE76" xlink:role="http://www.xbrl.org/2009/role/negatedTotalLabel" xlink:type="resource" xml:lang="en-US">Other comprehensive income (loss) on pension and postretirement obligations</link:label>
    <link:label id="lab_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansAdjustmentNetOfTax_7A8E4BCD7C8F9797BA87A063ED7DEE76_label_en-US" xlink:label="lab_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansAdjustmentNetOfTax_7A8E4BCD7C8F9797BA87A063ED7DEE76" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Comprehensive (Income) Loss, Pension and Other Postretirement Benefit Plans, Adjustment, Net of Tax</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansAdjustmentNetOfTax" xlink:label="loc_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansAdjustmentNetOfTax_7A8E4BCD7C8F9797BA87A063ED7DEE76" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansAdjustmentNetOfTax_7A8E4BCD7C8F9797BA87A063ED7DEE76" xlink:to="lab_us-gaap_OtherComprehensiveIncomeLossPensionAndOtherPostretirementBenefitPlansAdjustmentNetOfTax_7A8E4BCD7C8F9797BA87A063ED7DEE76" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNetAbstract_B6A214E04ABC34E7D92DA1CF138B4155_verboseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNetAbstract_B6A214E04ABC34E7D92DA1CF138B4155" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summary of core deposit intangibles and other intangibles</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsNetAbstract_B6A214E04ABC34E7D92DA1CF138B4155_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsNetAbstract_B6A214E04ABC34E7D92DA1CF138B4155" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Net [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsNetAbstract" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsNetAbstract_B6A214E04ABC34E7D92DA1CF138B4155" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsNetAbstract_B6A214E04ABC34E7D92DA1CF138B4155" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsNetAbstract_B6A214E04ABC34E7D92DA1CF138B4155" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsGross_BE4BA79A8AA3BB95EA7AA1CF138BB602_verboseLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsGross_BE4BA79A8AA3BB95EA7AA1CF138BB602" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Gross carrying amount</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsGross_BE4BA79A8AA3BB95EA7AA1CF138BB602_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsGross_BE4BA79A8AA3BB95EA7AA1CF138BB602" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Gross</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsGross" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsGross_BE4BA79A8AA3BB95EA7AA1CF138BB602" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsGross_BE4BA79A8AA3BB95EA7AA1CF138BB602" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsGross_BE4BA79A8AA3BB95EA7AA1CF138BB602" xlink:type="arc" />
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_126936498457566A66B3A1CF138B8F75_negatedLabel_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_126936498457566A66B3A1CF138B8F75" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Accumulated amortization</link:label>
    <link:label id="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_126936498457566A66B3A1CF138B8F75_label_en-US" xlink:label="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_126936498457566A66B3A1CF138B8F75" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finite-Lived Intangible Assets, Accumulated Amortization</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization" xlink:label="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_126936498457566A66B3A1CF138B8F75" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_126936498457566A66B3A1CF138B8F75" xlink:to="lab_us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization_126936498457566A66B3A1CF138B8F75" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinitelivedIntangibleAssetsAcquired1_0C2DEE32F97521C0E8F3A1CF138B260A_terseLabel_en-US" xlink:label="lab_us-gaap_FinitelivedIntangibleAssetsAcquired1_0C2DEE32F97521C0E8F3A1CF138B260A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Additions during the period</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinitelivedIntangibleAssetsAcquired1" xlink:label="loc_us-gaap_FinitelivedIntangibleAssetsAcquired1_0C2DEE32F97521C0E8F3A1CF138B260A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinitelivedIntangibleAssetsAcquired1_0C2DEE32F97521C0E8F3A1CF138B260A" xlink:to="lab_us-gaap_FinitelivedIntangibleAssetsAcquired1_0C2DEE32F97521C0E8F3A1CF138B260A" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNetAbstract_6D67D7DCB284355A394DA0DA553118C1_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNetAbstract_6D67D7DCB284355A394DA0DA553118C1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Gross Realized Gain (Loss) [Abstract]</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNetAbstract_6D67D7DCB284355A394DA0DA553118C1_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNetAbstract_6D67D7DCB284355A394DA0DA553118C1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Gross Realized Gain (Loss) [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNetAbstract" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNetAbstract_6D67D7DCB284355A394DA0DA553118C1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNetAbstract_6D67D7DCB284355A394DA0DA553118C1" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGainLossNetAbstract_6D67D7DCB284355A394DA0DA553118C1" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_1B2B2A567CBE0B7FB52CA0DA5531F0F0_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_1B2B2A567CBE0B7FB52CA0DA5531F0F0" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Gross gains</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_1B2B2A567CBE0B7FB52CA0DA5531F0F0_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_1B2B2A567CBE0B7FB52CA0DA5531F0F0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Gross Realized Gains</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesGrossRealizedGains" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_1B2B2A567CBE0B7FB52CA0DA5531F0F0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_1B2B2A567CBE0B7FB52CA0DA5531F0F0" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedGains_1B2B2A567CBE0B7FB52CA0DA5531F0F0" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_93EDFEBD30DA32DE9EFCA0DA553120F3_negatedLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_93EDFEBD30DA32DE9EFCA0DA553120F3" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Gross losses</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_93EDFEBD30DA32DE9EFCA0DA553120F3_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_93EDFEBD30DA32DE9EFCA0DA553120F3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Gross Realized Losses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_93EDFEBD30DA32DE9EFCA0DA553120F3" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_93EDFEBD30DA32DE9EFCA0DA553120F3" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesGrossRealizedLosses_93EDFEBD30DA32DE9EFCA0DA553120F3" xlink:type="arc" />
    <link:label id="lab_us-gaap_MarketableSecuritiesGainLoss_49E09B2A6DA5489BCB7BA0DA5531E062_totalLabel_en-US" xlink:label="lab_us-gaap_MarketableSecuritiesGainLoss_49E09B2A6DA5489BCB7BA0DA5531E062" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total investment securities gains, net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MarketableSecuritiesGainLoss" xlink:label="loc_us-gaap_MarketableSecuritiesGainLoss_49E09B2A6DA5489BCB7BA0DA5531E062" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MarketableSecuritiesGainLoss_49E09B2A6DA5489BCB7BA0DA5531E062" xlink:to="lab_us-gaap_MarketableSecuritiesGainLoss_49E09B2A6DA5489BCB7BA0DA5531E062" xlink:type="arc" />
    <link:label id="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecurities_6EA549E69256AE029433A0DA5531FA4E_terseLabel_en-US" xlink:label="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecurities_6EA549E69256AE029433A0DA5531FA4E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Proceeds from sales of securities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ProceedsFromSaleOfAvailableForSaleSecurities" xlink:label="loc_us-gaap_ProceedsFromSaleOfAvailableForSaleSecurities_6EA549E69256AE029433A0DA5531FA4E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ProceedsFromSaleOfAvailableForSaleSecurities_6EA549E69256AE029433A0DA5531FA4E" xlink:to="lab_us-gaap_ProceedsFromSaleOfAvailableForSaleSecurities_6EA549E69256AE029433A0DA5531FA4E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfDebtTableTextBlock_E78A2A51132E7DA2224524DA991939FC_terseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfDebtTableTextBlock_E78A2A51132E7DA2224524DA991939FC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Breakdown of short &amp; long-term debt balances</link:label>
    <link:label id="lab_us-gaap_ScheduleOfDebtTableTextBlock_E78A2A51132E7DA2224524DA991939FC_label_en-US" xlink:label="lab_us-gaap_ScheduleOfDebtTableTextBlock_E78A2A51132E7DA2224524DA991939FC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Debt [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfDebtTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfDebtTableTextBlock_E78A2A51132E7DA2224524DA991939FC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfDebtTableTextBlock_E78A2A51132E7DA2224524DA991939FC" xlink:to="lab_us-gaap_ScheduleOfDebtTableTextBlock_E78A2A51132E7DA2224524DA991939FC" xlink:type="arc" />
    <link:label id="lab_us-gaap_TransferOfCertainFinancialAssetsAccountedForAsSecuredBorrowingsTableTextBlock_E2D274AA27718725E3E524DA99196A89_terseLabel_en-US" xlink:label="lab_us-gaap_TransferOfCertainFinancialAssetsAccountedForAsSecuredBorrowingsTableTextBlock_E2D274AA27718725E3E524DA99196A89" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Remaining contractual maturity of securities sold under agreements to repurchase</link:label>
    <link:label id="lab_us-gaap_TransferOfCertainFinancialAssetsAccountedForAsSecuredBorrowingsTableTextBlock_E2D274AA27718725E3E524DA99196A89_label_en-US" xlink:label="lab_us-gaap_TransferOfCertainFinancialAssetsAccountedForAsSecuredBorrowingsTableTextBlock_E2D274AA27718725E3E524DA99196A89" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Transfer of Certain Financial Assets Accounted for as Secured Borrowings [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TransferOfCertainFinancialAssetsAccountedForAsSecuredBorrowingsTableTextBlock" xlink:label="loc_us-gaap_TransferOfCertainFinancialAssetsAccountedForAsSecuredBorrowingsTableTextBlock_E2D274AA27718725E3E524DA99196A89" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TransferOfCertainFinancialAssetsAccountedForAsSecuredBorrowingsTableTextBlock_E2D274AA27718725E3E524DA99196A89" xlink:to="lab_us-gaap_TransferOfCertainFinancialAssetsAccountedForAsSecuredBorrowingsTableTextBlock_E2D274AA27718725E3E524DA99196A89" xlink:type="arc" />
    <link:label id="lab_asb_ScheduleOfLendingRelatedAndOtherCommitmentsTable_3C24B15C44870B40DA7CAB28927CC0B5_terseLabel_en-US" xlink:label="lab_asb_ScheduleOfLendingRelatedAndOtherCommitmentsTable_3C24B15C44870B40DA7CAB28927CC0B5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule Of Lending Related And Other Commitments [Table]</link:label>
    <link:label id="lab_asb_ScheduleOfLendingRelatedAndOtherCommitmentsTable_3C24B15C44870B40DA7CAB28927CC0B5_label_en-US" xlink:label="lab_asb_ScheduleOfLendingRelatedAndOtherCommitmentsTable_3C24B15C44870B40DA7CAB28927CC0B5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule Of Lending Related And Other Commitments [Table]</link:label>
    <link:label id="lab_asb_ScheduleOfLendingRelatedAndOtherCommitmentsTable_3C24B15C44870B40DA7CAB28927CC0B5_documentation_en-US" xlink:label="lab_asb_ScheduleOfLendingRelatedAndOtherCommitmentsTable_3C24B15C44870B40DA7CAB28927CC0B5" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Schedule Of Lending Related And Other Commitments.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ScheduleOfLendingRelatedAndOtherCommitmentsTable" xlink:label="loc_asb_ScheduleOfLendingRelatedAndOtherCommitmentsTable_3C24B15C44870B40DA7CAB28927CC0B5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ScheduleOfLendingRelatedAndOtherCommitmentsTable_3C24B15C44870B40DA7CAB28927CC0B5" xlink:to="lab_asb_ScheduleOfLendingRelatedAndOtherCommitmentsTable_3C24B15C44870B40DA7CAB28927CC0B5" xlink:type="arc" />
    <link:label id="lab_asb_LendingRelatedCommitmentsByTypeAxis_6B3FF92337B3A455DC06AB28927C2F04_terseLabel_en-US" xlink:label="lab_asb_LendingRelatedCommitmentsByTypeAxis_6B3FF92337B3A455DC06AB28927C2F04" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Lending-related commitments by type [Axis]</link:label>
    <link:label id="lab_asb_LendingRelatedCommitmentsByTypeAxis_6B3FF92337B3A455DC06AB28927C2F04_label_en-US" xlink:label="lab_asb_LendingRelatedCommitmentsByTypeAxis_6B3FF92337B3A455DC06AB28927C2F04" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Lending-related commitments by type [Axis]</link:label>
    <link:label id="lab_asb_LendingRelatedCommitmentsByTypeAxis_6B3FF92337B3A455DC06AB28927C2F04_documentation_en-US" xlink:label="lab_asb_LendingRelatedCommitmentsByTypeAxis_6B3FF92337B3A455DC06AB28927C2F04" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Lending related commitments by type.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_LendingRelatedCommitmentsByTypeAxis" xlink:label="loc_asb_LendingRelatedCommitmentsByTypeAxis_6B3FF92337B3A455DC06AB28927C2F04" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LendingRelatedCommitmentsByTypeAxis_6B3FF92337B3A455DC06AB28927C2F04" xlink:to="lab_asb_LendingRelatedCommitmentsByTypeAxis_6B3FF92337B3A455DC06AB28927C2F04" xlink:type="arc" />
    <link:label id="lab_asb_LendingRelatedCommitmentsByTypeDomain_940E4B97FA2EDC331590AB28927CCB63_terseLabel_en-US" xlink:label="lab_asb_LendingRelatedCommitmentsByTypeDomain_940E4B97FA2EDC331590AB28927CCB63" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Lending Related Commitments By Type [Domain]</link:label>
    <link:label id="lab_asb_LendingRelatedCommitmentsByTypeDomain_940E4B97FA2EDC331590AB28927CCB63_label_en-US" xlink:label="lab_asb_LendingRelatedCommitmentsByTypeDomain_940E4B97FA2EDC331590AB28927CCB63" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Lending Related Commitments By Type [Domain]</link:label>
    <link:label id="lab_asb_LendingRelatedCommitmentsByTypeDomain_940E4B97FA2EDC331590AB28927CCB63_documentation_en-US" xlink:label="lab_asb_LendingRelatedCommitmentsByTypeDomain_940E4B97FA2EDC331590AB28927CCB63" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Lending related commitments by type.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_LendingRelatedCommitmentsByTypeDomain" xlink:label="loc_asb_LendingRelatedCommitmentsByTypeDomain_940E4B97FA2EDC331590AB28927CCB63" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LendingRelatedCommitmentsByTypeDomain_940E4B97FA2EDC331590AB28927CCB63" xlink:to="lab_asb_LendingRelatedCommitmentsByTypeDomain_940E4B97FA2EDC331590AB28927CCB63" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommitmentsToExtendCreditMember_137D6B679784FBEAA1AEAB28927C3573_terseLabel_en-US" xlink:label="lab_us-gaap_CommitmentsToExtendCreditMember_137D6B679784FBEAA1AEAB28927C3573" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commitments to extend credit, excluding commitments to originate residential mortgage loans held for sale</link:label>
    <link:label id="lab_us-gaap_CommitmentsToExtendCreditMember_137D6B679784FBEAA1AEAB28927C3573_label_en-US" xlink:label="lab_us-gaap_CommitmentsToExtendCreditMember_137D6B679784FBEAA1AEAB28927C3573" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commitments to Extend Credit [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommitmentsToExtendCreditMember" xlink:label="loc_us-gaap_CommitmentsToExtendCreditMember_137D6B679784FBEAA1AEAB28927C3573" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommitmentsToExtendCreditMember_137D6B679784FBEAA1AEAB28927C3573" xlink:to="lab_us-gaap_CommitmentsToExtendCreditMember_137D6B679784FBEAA1AEAB28927C3573" xlink:type="arc" />
    <link:label id="lab_asb_CommercialLettersOfCreditMember_D3CB8DAFCDFF9AECA031AB28927C59E4_terseLabel_en-US" xlink:label="lab_asb_CommercialLettersOfCreditMember_D3CB8DAFCDFF9AECA031AB28927C59E4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Commercial Letters Of Credit</link:label>
    <link:label id="lab_asb_CommercialLettersOfCreditMember_D3CB8DAFCDFF9AECA031AB28927C59E4_label_en-US" xlink:label="lab_asb_CommercialLettersOfCreditMember_D3CB8DAFCDFF9AECA031AB28927C59E4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Commercial Letters Of Credit [Member]</link:label>
    <link:label id="lab_asb_CommercialLettersOfCreditMember_D3CB8DAFCDFF9AECA031AB28927C59E4_documentation_en-US" xlink:label="lab_asb_CommercialLettersOfCreditMember_D3CB8DAFCDFF9AECA031AB28927C59E4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Commercial letters of credit.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CommercialLettersOfCreditMember" xlink:label="loc_asb_CommercialLettersOfCreditMember_D3CB8DAFCDFF9AECA031AB28927C59E4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CommercialLettersOfCreditMember_D3CB8DAFCDFF9AECA031AB28927C59E4" xlink:to="lab_asb_CommercialLettersOfCreditMember_D3CB8DAFCDFF9AECA031AB28927C59E4" xlink:type="arc" />
    <link:label id="lab_us-gaap_StandbyLettersOfCreditMember_3E512657D54288ABFCF8AB28927CDEC5_terseLabel_en-US" xlink:label="lab_us-gaap_StandbyLettersOfCreditMember_3E512657D54288ABFCF8AB28927CDEC5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Standby Letters of Credit</link:label>
    <link:label id="lab_us-gaap_StandbyLettersOfCreditMember_3E512657D54288ABFCF8AB28927CDEC5_label_en-US" xlink:label="lab_us-gaap_StandbyLettersOfCreditMember_3E512657D54288ABFCF8AB28927CDEC5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Standby Letters of Credit [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StandbyLettersOfCreditMember" xlink:label="loc_us-gaap_StandbyLettersOfCreditMember_3E512657D54288ABFCF8AB28927CDEC5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StandbyLettersOfCreditMember_3E512657D54288ABFCF8AB28927CDEC5" xlink:to="lab_us-gaap_StandbyLettersOfCreditMember_3E512657D54288ABFCF8AB28927CDEC5" xlink:type="arc" />
    <link:label id="lab_asb_ScheduleOfLendingRelatedAndOtherCommitmentsLineItems_6D9AC40144E2CE64BA2DAB28927C9566_terseLabel_en-US" xlink:label="lab_asb_ScheduleOfLendingRelatedAndOtherCommitmentsLineItems_6D9AC40144E2CE64BA2DAB28927C9566" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule of lending-related and other commitments [Line Items]</link:label>
    <link:label id="lab_asb_ScheduleOfLendingRelatedAndOtherCommitmentsLineItems_6D9AC40144E2CE64BA2DAB28927C9566_label_en-US" xlink:label="lab_asb_ScheduleOfLendingRelatedAndOtherCommitmentsLineItems_6D9AC40144E2CE64BA2DAB28927C9566" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of lending-related and other commitments [Line Items]</link:label>
    <link:label id="lab_asb_ScheduleOfLendingRelatedAndOtherCommitmentsLineItems_6D9AC40144E2CE64BA2DAB28927C9566_documentation_en-US" xlink:label="lab_asb_ScheduleOfLendingRelatedAndOtherCommitmentsLineItems_6D9AC40144E2CE64BA2DAB28927C9566" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Schedule of lending-related and other commitments.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ScheduleOfLendingRelatedAndOtherCommitmentsLineItems" xlink:label="loc_asb_ScheduleOfLendingRelatedAndOtherCommitmentsLineItems_6D9AC40144E2CE64BA2DAB28927C9566" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ScheduleOfLendingRelatedAndOtherCommitmentsLineItems_6D9AC40144E2CE64BA2DAB28927C9566" xlink:to="lab_asb_ScheduleOfLendingRelatedAndOtherCommitmentsLineItems_6D9AC40144E2CE64BA2DAB28927C9566" xlink:type="arc" />
    <link:label id="lab_asb_LendingRelatedCommitmentsFairValue_46B6C583B3D327222214AB28927CBFCC_terseLabel_en-US" xlink:label="lab_asb_LendingRelatedCommitmentsFairValue_46B6C583B3D327222214AB28927CBFCC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Lending related commitments, fair value</link:label>
    <link:label id="lab_asb_LendingRelatedCommitmentsFairValue_46B6C583B3D327222214AB28927CBFCC_label_en-US" xlink:label="lab_asb_LendingRelatedCommitmentsFairValue_46B6C583B3D327222214AB28927CBFCC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">LendingRelatedCommitments, FairValue</link:label>
    <link:label id="lab_asb_LendingRelatedCommitmentsFairValue_46B6C583B3D327222214AB28927CBFCC_documentation_en-US" xlink:label="lab_asb_LendingRelatedCommitmentsFairValue_46B6C583B3D327222214AB28927CBFCC" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Lending Related Commitments, Fair Value</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_LendingRelatedCommitmentsFairValue" xlink:label="loc_asb_LendingRelatedCommitmentsFairValue_46B6C583B3D327222214AB28927CBFCC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LendingRelatedCommitmentsFairValue_46B6C583B3D327222214AB28927CBFCC" xlink:to="lab_asb_LendingRelatedCommitmentsFairValue_46B6C583B3D327222214AB28927CBFCC" xlink:type="arc" />
    <link:label id="lab_asb_LendingRelatedAndOtherCommitmentsAbstract_B7A14467C31CD4406E1DAB28927CCE1A_verboseLabel_en-US" xlink:label="lab_asb_LendingRelatedAndOtherCommitmentsAbstract_B7A14467C31CD4406E1DAB28927CCE1A" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summary of lending-related and other commitments</link:label>
    <link:label id="lab_asb_LendingRelatedAndOtherCommitmentsAbstract_B7A14467C31CD4406E1DAB28927CCE1A_label_en-US" xlink:label="lab_asb_LendingRelatedAndOtherCommitmentsAbstract_B7A14467C31CD4406E1DAB28927CCE1A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Lending Related And Other Commitments [Abstract]</link:label>
    <link:label id="lab_asb_LendingRelatedAndOtherCommitmentsAbstract_B7A14467C31CD4406E1DAB28927CCE1A_documentation_en-US" xlink:label="lab_asb_LendingRelatedAndOtherCommitmentsAbstract_B7A14467C31CD4406E1DAB28927CCE1A" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Lending related and other commitments.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_LendingRelatedAndOtherCommitmentsAbstract" xlink:label="loc_asb_LendingRelatedAndOtherCommitmentsAbstract_B7A14467C31CD4406E1DAB28927CCE1A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LendingRelatedAndOtherCommitmentsAbstract_B7A14467C31CD4406E1DAB28927CCE1A" xlink:to="lab_asb_LendingRelatedAndOtherCommitmentsAbstract_B7A14467C31CD4406E1DAB28927CCE1A" xlink:type="arc" />
    <link:label id="lab_asb_LendingRelatedCommitments_A84171A939A196A82EA1AB28927CC17B_verboseLabel_en-US" xlink:label="lab_asb_LendingRelatedCommitments_A84171A939A196A82EA1AB28927CC17B" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Lending related commitments</link:label>
    <link:label id="lab_asb_LendingRelatedCommitments_A84171A939A196A82EA1AB28927CC17B_label_en-US" xlink:label="lab_asb_LendingRelatedCommitments_A84171A939A196A82EA1AB28927CC17B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Lending Related Commitments</link:label>
    <link:label id="lab_asb_LendingRelatedCommitments_A84171A939A196A82EA1AB28927CC17B_documentation_en-US" xlink:label="lab_asb_LendingRelatedCommitments_A84171A939A196A82EA1AB28927CC17B" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Lending related commitments.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_LendingRelatedCommitments" xlink:label="loc_asb_LendingRelatedCommitments_A84171A939A196A82EA1AB28927CC17B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_LendingRelatedCommitments_A84171A939A196A82EA1AB28927CC17B" xlink:to="lab_asb_LendingRelatedCommitments_A84171A939A196A82EA1AB28927CC17B" xlink:type="arc" />
    <link:label id="lab_us-gaap_StatementOfFinancialPositionAbstract_1A08E1E9D981461B806D24DA9978F2C4_label_en-US" xlink:label="lab_us-gaap_StatementOfFinancialPositionAbstract_1A08E1E9D981461B806D24DA9978F2C4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Statement of Financial Position [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StatementOfFinancialPositionAbstract" xlink:label="loc_us-gaap_StatementOfFinancialPositionAbstract_1A08E1E9D981461B806D24DA9978F2C4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StatementOfFinancialPositionAbstract_1A08E1E9D981461B806D24DA9978F2C4" xlink:to="lab_us-gaap_StatementOfFinancialPositionAbstract_1A08E1E9D981461B806D24DA9978F2C4" xlink:type="arc" />
    <link:label id="lab_us-gaap_PreferredStockParOrStatedValuePerShare_E172E6A8B02F18A4F3F824DA99780947_terseLabel_en-US" xlink:label="lab_us-gaap_PreferredStockParOrStatedValuePerShare_E172E6A8B02F18A4F3F824DA99780947" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Preferred shares, par value</link:label>
    <link:label id="lab_us-gaap_PreferredStockParOrStatedValuePerShare_E172E6A8B02F18A4F3F824DA99780947_label_en-US" xlink:label="lab_us-gaap_PreferredStockParOrStatedValuePerShare_E172E6A8B02F18A4F3F824DA99780947" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Preferred Stock, Par or Stated Value Per Share</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PreferredStockParOrStatedValuePerShare" xlink:label="loc_us-gaap_PreferredStockParOrStatedValuePerShare_E172E6A8B02F18A4F3F824DA99780947" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PreferredStockParOrStatedValuePerShare_E172E6A8B02F18A4F3F824DA99780947" xlink:to="lab_us-gaap_PreferredStockParOrStatedValuePerShare_E172E6A8B02F18A4F3F824DA99780947" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockParOrStatedValuePerShare_1DCE4A56D5B561FFFDB224DA9978CB56_terseLabel_en-US" xlink:label="lab_us-gaap_CommonStockParOrStatedValuePerShare_1DCE4A56D5B561FFFDB224DA9978CB56" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Common shares, par value</link:label>
    <link:label id="lab_us-gaap_CommonStockParOrStatedValuePerShare_1DCE4A56D5B561FFFDB224DA9978CB56_label_en-US" xlink:label="lab_us-gaap_CommonStockParOrStatedValuePerShare_1DCE4A56D5B561FFFDB224DA9978CB56" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Par or Stated Value Per Share</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockParOrStatedValuePerShare" xlink:label="loc_us-gaap_CommonStockParOrStatedValuePerShare_1DCE4A56D5B561FFFDB224DA9978CB56" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockParOrStatedValuePerShare_1DCE4A56D5B561FFFDB224DA9978CB56" xlink:to="lab_us-gaap_CommonStockParOrStatedValuePerShare_1DCE4A56D5B561FFFDB224DA9978CB56" xlink:type="arc" />
    <link:label id="lab_asb_ScheduleOfFinancingReceivableTroubledDebtRestructuringTable_CF97E441908E6B85064C92094F57E144_terseLabel_en-US" xlink:label="lab_asb_ScheduleOfFinancingReceivableTroubledDebtRestructuringTable_CF97E441908E6B85064C92094F57E144" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule Of Financing Receivable Troubled Debt Restructuring [Table]</link:label>
    <link:label id="lab_asb_ScheduleOfFinancingReceivableTroubledDebtRestructuringTable_CF97E441908E6B85064C92094F57E144_label_en-US" xlink:label="lab_asb_ScheduleOfFinancingReceivableTroubledDebtRestructuringTable_CF97E441908E6B85064C92094F57E144" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule Of Financing Receivable Troubled Debt Restructuring [Table]</link:label>
    <link:label id="lab_asb_ScheduleOfFinancingReceivableTroubledDebtRestructuringTable_CF97E441908E6B85064C92094F57E144_documentation_en-US" xlink:label="lab_asb_ScheduleOfFinancingReceivableTroubledDebtRestructuringTable_CF97E441908E6B85064C92094F57E144" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Subsequent redefault table</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ScheduleOfFinancingReceivableTroubledDebtRestructuringTable" xlink:label="loc_asb_ScheduleOfFinancingReceivableTroubledDebtRestructuringTable_CF97E441908E6B85064C92094F57E144" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ScheduleOfFinancingReceivableTroubledDebtRestructuringTable_CF97E441908E6B85064C92094F57E144" xlink:to="lab_asb_ScheduleOfFinancingReceivableTroubledDebtRestructuringTable_CF97E441908E6B85064C92094F57E144" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableModificationsNumberOfContracts2_A2EA27F7B12F3611271792094F67177F_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableModificationsNumberOfContracts2_A2EA27F7B12F3611271792094F67177F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Number of Loans</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableModificationsNumberOfContracts2_A2EA27F7B12F3611271792094F67177F_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableModificationsNumberOfContracts2_A2EA27F7B12F3611271792094F67177F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Modifications, Number of Contracts</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableModificationsNumberOfContracts2" xlink:label="loc_us-gaap_FinancingReceivableModificationsNumberOfContracts2_A2EA27F7B12F3611271792094F67177F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableModificationsNumberOfContracts2_A2EA27F7B12F3611271792094F67177F" xlink:to="lab_us-gaap_FinancingReceivableModificationsNumberOfContracts2_A2EA27F7B12F3611271792094F67177F" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableModificationsPostModificationRecordedInvestment2_AA3FA0244EBECEEF543B92094F67B3DF_terseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableModificationsPostModificationRecordedInvestment2_AA3FA0244EBECEEF543B92094F67B3DF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Recorded Investment</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableModificationsPostModificationRecordedInvestment2_AA3FA0244EBECEEF543B92094F67B3DF_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableModificationsPostModificationRecordedInvestment2_AA3FA0244EBECEEF543B92094F67B3DF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Modifications, Post-Modification Recorded Investment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableModificationsPostModificationRecordedInvestment2" xlink:label="loc_us-gaap_FinancingReceivableModificationsPostModificationRecordedInvestment2_AA3FA0244EBECEEF543B92094F67B3DF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableModificationsPostModificationRecordedInvestment2_AA3FA0244EBECEEF543B92094F67B3DF" xlink:to="lab_us-gaap_FinancingReceivableModificationsPostModificationRecordedInvestment2_AA3FA0244EBECEEF543B92094F67B3DF" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableModificationsPreModificationRecordedInvestment2_3AFD4EFC2384E54D7D2E92094F67C067_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableModificationsPreModificationRecordedInvestment2_3AFD4EFC2384E54D7D2E92094F67C067" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Unpaid Principal Balance</link:label>
    <link:label id="lab_us-gaap_FinancingReceivableModificationsPreModificationRecordedInvestment2_3AFD4EFC2384E54D7D2E92094F67C067_label_en-US" xlink:label="lab_us-gaap_FinancingReceivableModificationsPreModificationRecordedInvestment2_3AFD4EFC2384E54D7D2E92094F67C067" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Financing Receivable, Modifications, Pre-Modification Recorded Investment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableModificationsPreModificationRecordedInvestment2" xlink:label="loc_us-gaap_FinancingReceivableModificationsPreModificationRecordedInvestment2_3AFD4EFC2384E54D7D2E92094F67C067" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableModificationsPreModificationRecordedInvestment2_3AFD4EFC2384E54D7D2E92094F67C067" xlink:to="lab_us-gaap_FinancingReceivableModificationsPreModificationRecordedInvestment2_3AFD4EFC2384E54D7D2E92094F67C067" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_17F548F94FE375DC3B0F91DEAE08C208_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_17F548F94FE375DC3B0F91DEAE08C208" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Calculations for basic and diluted earnings per common share</link:label>
    <link:label id="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_17F548F94FE375DC3B0F91DEAE08C208_label_en-US" xlink:label="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_17F548F94FE375DC3B0F91DEAE08C208" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Earnings Per Share, Basic and Diluted [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock" xlink:label="loc_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_17F548F94FE375DC3B0F91DEAE08C208" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_17F548F94FE375DC3B0F91DEAE08C208" xlink:to="lab_us-gaap_ScheduleOfEarningsPerShareBasicAndDilutedTableTextBlock_17F548F94FE375DC3B0F91DEAE08C208" xlink:type="arc" />
    <link:label id="lab_us-gaap_SegmentReportingDisclosureTextBlock_4055EC1E24049812685C24DA995309B6_verboseLabel_en-US" xlink:label="lab_us-gaap_SegmentReportingDisclosureTextBlock_4055EC1E24049812685C24DA995309B6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Segment Reporting</link:label>
    <link:label id="lab_us-gaap_SegmentReportingDisclosureTextBlock_4055EC1E24049812685C24DA995309B6_label_en-US" xlink:label="lab_us-gaap_SegmentReportingDisclosureTextBlock_4055EC1E24049812685C24DA995309B6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Segment Reporting Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SegmentReportingDisclosureTextBlock" xlink:label="loc_us-gaap_SegmentReportingDisclosureTextBlock_4055EC1E24049812685C24DA995309B6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SegmentReportingDisclosureTextBlock_4055EC1E24049812685C24DA995309B6" xlink:to="lab_us-gaap_SegmentReportingDisclosureTextBlock_4055EC1E24049812685C24DA995309B6" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinanceLoanAndLeaseReceivablesHeldForSalePolicy_887282C8983199B72DCAA56095B6A631_terseLabel_en-US" xlink:label="lab_us-gaap_FinanceLoanAndLeaseReceivablesHeldForSalePolicy_887282C8983199B72DCAA56095B6A631" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Finance, Loan and Lease Receivables, Held-for-sale, Policy [Policy Text Block]</link:label>
    <link:label id="lab_us-gaap_FinanceLoanAndLeaseReceivablesHeldForSalePolicy_887282C8983199B72DCAA56095B6A631_label_en-US" xlink:label="lab_us-gaap_FinanceLoanAndLeaseReceivablesHeldForSalePolicy_887282C8983199B72DCAA56095B6A631" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Finance, Loan and Lease Receivables, Held-for-sale, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinanceLoanAndLeaseReceivablesHeldForSalePolicy" xlink:label="loc_us-gaap_FinanceLoanAndLeaseReceivablesHeldForSalePolicy_887282C8983199B72DCAA56095B6A631" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinanceLoanAndLeaseReceivablesHeldForSalePolicy_887282C8983199B72DCAA56095B6A631" xlink:to="lab_us-gaap_FinanceLoanAndLeaseReceivablesHeldForSalePolicy_887282C8983199B72DCAA56095B6A631" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_5E4735726F773267F102A56095B6F03D_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_5E4735726F773267F102A56095B6F03D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements, Policy [Policy Text Block]</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_5E4735726F773267F102A56095B6F03D_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_5E4735726F773267F102A56095B6F03D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements, Policy [Policy Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock" xlink:label="loc_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_5E4735726F773267F102A56095B6F03D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_5E4735726F773267F102A56095B6F03D" xlink:to="lab_us-gaap_NewAccountingPronouncementsPolicyPolicyTextBlock_5E4735726F773267F102A56095B6F03D" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_8A8B968CEEADB445B502A56095A6DA4C_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_8A8B968CEEADB445B502A56095A6DA4C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements or Change in Accounting Principle [Table]</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_8A8B968CEEADB445B502A56095A6DA4C_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_8A8B968CEEADB445B502A56095A6DA4C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements or Change in Accounting Principle [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable" xlink:label="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_8A8B968CEEADB445B502A56095A6DA4C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_8A8B968CEEADB445B502A56095A6DA4C" xlink:to="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleTable_8A8B968CEEADB445B502A56095A6DA4C" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsForChangeInAccountingPrincipleAxis_1258BC151241518FBCC8A56095A6723D_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsForChangeInAccountingPrincipleAxis_1258BC151241518FBCC8A56095A6723D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Adjustments for Change in Accounting Principle [Axis]</link:label>
    <link:label id="lab_us-gaap_AdjustmentsForChangeInAccountingPrincipleAxis_1258BC151241518FBCC8A56095A6723D_label_en-US" xlink:label="lab_us-gaap_AdjustmentsForChangeInAccountingPrincipleAxis_1258BC151241518FBCC8A56095A6723D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments for Change in Accounting Principle [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentsForChangeInAccountingPrincipleAxis" xlink:label="loc_us-gaap_AdjustmentsForChangeInAccountingPrincipleAxis_1258BC151241518FBCC8A56095A6723D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsForChangeInAccountingPrincipleAxis_1258BC151241518FBCC8A56095A6723D" xlink:to="lab_us-gaap_AdjustmentsForChangeInAccountingPrincipleAxis_1258BC151241518FBCC8A56095A6723D" xlink:type="arc" />
    <link:label id="lab_us-gaap_ChangeInAccountingPrincipleMember_7F6FE368F35BAF3A2B76A56095A64667_terseLabel_en-US" xlink:label="lab_us-gaap_ChangeInAccountingPrincipleMember_7F6FE368F35BAF3A2B76A56095A64667" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Adjustments for Change in Accounting Principle [Domain]</link:label>
    <link:label id="lab_us-gaap_ChangeInAccountingPrincipleMember_7F6FE368F35BAF3A2B76A56095A64667_label_en-US" xlink:label="lab_us-gaap_ChangeInAccountingPrincipleMember_7F6FE368F35BAF3A2B76A56095A64667" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments for Change in Accounting Principle [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ChangeInAccountingPrincipleMember" xlink:label="loc_us-gaap_ChangeInAccountingPrincipleMember_7F6FE368F35BAF3A2B76A56095A64667" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ChangeInAccountingPrincipleMember_7F6FE368F35BAF3A2B76A56095A64667" xlink:to="lab_us-gaap_ChangeInAccountingPrincipleMember_7F6FE368F35BAF3A2B76A56095A64667" xlink:type="arc" />
    <link:label id="lab_us-gaap_ReductionInTaxesMember_16DFF73B9FFBF411EB3AA56095A60C6A_terseLabel_en-US" xlink:label="lab_us-gaap_ReductionInTaxesMember_16DFF73B9FFBF411EB3AA56095A60C6A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Reduction in Taxes</link:label>
    <link:label id="lab_us-gaap_ReductionInTaxesMember_16DFF73B9FFBF411EB3AA56095A60C6A_label_en-US" xlink:label="lab_us-gaap_ReductionInTaxesMember_16DFF73B9FFBF411EB3AA56095A60C6A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Reduction in Taxes [Member]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ReductionInTaxesMember" xlink:label="loc_us-gaap_ReductionInTaxesMember_16DFF73B9FFBF411EB3AA56095A60C6A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ReductionInTaxesMember_16DFF73B9FFBF411EB3AA56095A60C6A" xlink:to="lab_us-gaap_ReductionInTaxesMember_16DFF73B9FFBF411EB3AA56095A60C6A" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_D87FBF58D30409BB2C6DA56095A6C343_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_D87FBF58D30409BB2C6DA56095A6C343" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Summary of Significant Accounting Policies [Line Items]</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_D87FBF58D30409BB2C6DA56095A6C343_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_D87FBF58D30409BB2C6DA56095A6C343" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncements or Change in Accounting Principle [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems" xlink:label="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_D87FBF58D30409BB2C6DA56095A6C343" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_D87FBF58D30409BB2C6DA56095A6C343" xlink:to="lab_us-gaap_NewAccountingPronouncementsOrChangeInAccountingPrincipleLineItems_D87FBF58D30409BB2C6DA56095A6C343" xlink:type="arc" />
    <link:label id="lab_us-gaap_NewAccountingPronouncementOrChangeInAccountingPrincipleEffectOfAdoptionQuantification_F97EE63F86DE27E6F56BA56095A63CE7_terseLabel_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementOrChangeInAccountingPrincipleEffectOfAdoptionQuantification_F97EE63F86DE27E6F56BA56095A63CE7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncement or Change in Accounting Principle, Effect of Adoption, Quantification</link:label>
    <link:label id="lab_us-gaap_NewAccountingPronouncementOrChangeInAccountingPrincipleEffectOfAdoptionQuantification_F97EE63F86DE27E6F56BA56095A63CE7_label_en-US" xlink:label="lab_us-gaap_NewAccountingPronouncementOrChangeInAccountingPrincipleEffectOfAdoptionQuantification_F97EE63F86DE27E6F56BA56095A63CE7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Accounting Pronouncement or Change in Accounting Principle, Effect of Adoption, Quantification</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NewAccountingPronouncementOrChangeInAccountingPrincipleEffectOfAdoptionQuantification" xlink:label="loc_us-gaap_NewAccountingPronouncementOrChangeInAccountingPrincipleEffectOfAdoptionQuantification_F97EE63F86DE27E6F56BA56095A63CE7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NewAccountingPronouncementOrChangeInAccountingPrincipleEffectOfAdoptionQuantification_F97EE63F86DE27E6F56BA56095A63CE7" xlink:to="lab_us-gaap_NewAccountingPronouncementOrChangeInAccountingPrincipleEffectOfAdoptionQuantification_F97EE63F86DE27E6F56BA56095A63CE7" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable_9113616D0FB6A80C4D90914B65DDE1D7_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable_9113616D0FB6A80C4D90914B65DDE1D7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative Instruments, Gain (Loss) [Table]</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable_9113616D0FB6A80C4D90914B65DDE1D7_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable_9113616D0FB6A80C4D90914B65DDE1D7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instruments, Gain (Loss) [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable" xlink:label="loc_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable_9113616D0FB6A80C4D90914B65DDE1D7" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable_9113616D0FB6A80C4D90914B65DDE1D7" xlink:to="lab_us-gaap_DerivativeInstrumentsGainLossByHedgingRelationshipByIncomeStatementLocationByDerivativeInstrumentRiskTable_9113616D0FB6A80C4D90914B65DDE1D7" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeStatementLocationAxis_41A8836511678271F368914B65DD76FA_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationAxis_41A8836511678271F368914B65DD76FA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Statement Location [Axis]</link:label>
    <link:label id="lab_us-gaap_IncomeStatementLocationAxis_41A8836511678271F368914B65DD76FA_label_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationAxis_41A8836511678271F368914B65DD76FA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Statement Location [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeStatementLocationAxis" xlink:label="loc_us-gaap_IncomeStatementLocationAxis_41A8836511678271F368914B65DD76FA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeStatementLocationAxis_41A8836511678271F368914B65DD76FA" xlink:to="lab_us-gaap_IncomeStatementLocationAxis_41A8836511678271F368914B65DD76FA" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncomeStatementLocationDomain_A6CE2716D8518DC11E22914B65DD1E56_terseLabel_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationDomain_A6CE2716D8518DC11E22914B65DD1E56" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Income Statement Location [Domain]</link:label>
    <link:label id="lab_us-gaap_IncomeStatementLocationDomain_A6CE2716D8518DC11E22914B65DD1E56_label_en-US" xlink:label="lab_us-gaap_IncomeStatementLocationDomain_A6CE2716D8518DC11E22914B65DD1E56" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Income Statement Location [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncomeStatementLocationDomain" xlink:label="loc_us-gaap_IncomeStatementLocationDomain_A6CE2716D8518DC11E22914B65DD1E56" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncomeStatementLocationDomain_A6CE2716D8518DC11E22914B65DD1E56" xlink:to="lab_us-gaap_IncomeStatementLocationDomain_A6CE2716D8518DC11E22914B65DD1E56" xlink:type="arc" />
    <link:label id="lab_asb_CapitalMarketFeesMember_F24AADB6B7BE2DB4C55C914B65DD27C4_terseLabel_en-US" xlink:label="lab_asb_CapitalMarketFeesMember_F24AADB6B7BE2DB4C55C914B65DD27C4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Capital market fees, net</link:label>
    <link:label id="lab_asb_CapitalMarketFeesMember_F24AADB6B7BE2DB4C55C914B65DD27C4_label_en-US" xlink:label="lab_asb_CapitalMarketFeesMember_F24AADB6B7BE2DB4C55C914B65DD27C4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Capital Market Fees [Member]</link:label>
    <link:label id="lab_asb_CapitalMarketFeesMember_F24AADB6B7BE2DB4C55C914B65DD27C4_documentation_en-US" xlink:label="lab_asb_CapitalMarketFeesMember_F24AADB6B7BE2DB4C55C914B65DD27C4" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Capital market fees.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_CapitalMarketFeesMember" xlink:label="loc_asb_CapitalMarketFeesMember_F24AADB6B7BE2DB4C55C914B65DD27C4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_CapitalMarketFeesMember_F24AADB6B7BE2DB4C55C914B65DD27C4" xlink:to="lab_asb_CapitalMarketFeesMember_F24AADB6B7BE2DB4C55C914B65DD27C4" xlink:type="arc" />
    <link:label id="lab_asb_MortgageBankingMember_93F7190628FAE0A6D0A4914B65DD69DE_terseLabel_en-US" xlink:label="lab_asb_MortgageBankingMember_93F7190628FAE0A6D0A4914B65DD69DE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Mortgage banking, net</link:label>
    <link:label id="lab_asb_MortgageBankingMember_93F7190628FAE0A6D0A4914B65DD69DE_label_en-US" xlink:label="lab_asb_MortgageBankingMember_93F7190628FAE0A6D0A4914B65DD69DE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mortgage Banking [Member]</link:label>
    <link:label id="lab_asb_MortgageBankingMember_93F7190628FAE0A6D0A4914B65DD69DE_documentation_en-US" xlink:label="lab_asb_MortgageBankingMember_93F7190628FAE0A6D0A4914B65DD69DE" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Mortgage banking.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_MortgageBankingMember" xlink:label="loc_asb_MortgageBankingMember_93F7190628FAE0A6D0A4914B65DD69DE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_MortgageBankingMember_93F7190628FAE0A6D0A4914B65DD69DE" xlink:to="lab_asb_MortgageBankingMember_93F7190628FAE0A6D0A4914B65DD69DE" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentsGainLossLineItems_00AC7994FDCD2CAE9501914B65DD07CB_terseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsGainLossLineItems_00AC7994FDCD2CAE9501914B65DD07CB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Derivative Instruments, Gain (Loss) [Line Items]</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentsGainLossLineItems_00AC7994FDCD2CAE9501914B65DD07CB_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsGainLossLineItems_00AC7994FDCD2CAE9501914B65DD07CB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instruments, Gain (Loss) [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeInstrumentsGainLossLineItems" xlink:label="loc_us-gaap_DerivativeInstrumentsGainLossLineItems_00AC7994FDCD2CAE9501914B65DD07CB" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentsGainLossLineItems_00AC7994FDCD2CAE9501914B65DD07CB" xlink:to="lab_us-gaap_DerivativeInstrumentsGainLossLineItems_00AC7994FDCD2CAE9501914B65DD07CB" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNetAbstract_8C9D14421AEDD81D270A914B65DD5F94_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNetAbstract_8C9D14421AEDD81D270A914B65DD5F94" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Gain (loss) on derivative instruments not designated as hedging instruments</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNetAbstract_8C9D14421AEDD81D270A914B65DD5F94_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNetAbstract_8C9D14421AEDD81D270A914B65DD5F94" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instruments Not Designated as Hedging Instruments, Gain (Loss), Net [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNetAbstract" xlink:label="loc_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNetAbstract_8C9D14421AEDD81D270A914B65DD5F94" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNetAbstract_8C9D14421AEDD81D270A914B65DD5F94" xlink:to="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNetAbstract_8C9D14421AEDD81D270A914B65DD5F94" xlink:type="arc" />
    <link:label id="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet_D8995D11FBFCA1EF8E9E914B65DD5913_verboseLabel_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet_D8995D11FBFCA1EF8E9E914B65DD5913" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Gain / (Loss) Recognized in Income</link:label>
    <link:label id="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet_D8995D11FBFCA1EF8E9E914B65DD5913_label_en-US" xlink:label="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet_D8995D11FBFCA1EF8E9E914B65DD5913" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Instruments Not Designated as Hedging Instruments, Gain (Loss), Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet" xlink:label="loc_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet_D8995D11FBFCA1EF8E9E914B65DD5913" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet_D8995D11FBFCA1EF8E9E914B65DD5913" xlink:to="lab_us-gaap_DerivativeInstrumentsNotDesignatedAsHedgingInstrumentsGainLossNet_D8995D11FBFCA1EF8E9E914B65DD5913" xlink:type="arc" />
    <link:label id="lab_asb_DocumentAndEntityInformationAbstract_87DB64C0AE9328AC342C24DA994AF09F_label_en-US" xlink:label="lab_asb_DocumentAndEntityInformationAbstract_87DB64C0AE9328AC342C24DA994AF09F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document And Entity Information [Abstract]</link:label>
    <link:label id="lab_asb_DocumentAndEntityInformationAbstract_87DB64C0AE9328AC342C24DA994AF09F_documentation_en-US" xlink:label="lab_asb_DocumentAndEntityInformationAbstract_87DB64C0AE9328AC342C24DA994AF09F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Document And Entity Information.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_DocumentAndEntityInformationAbstract" xlink:label="loc_asb_DocumentAndEntityInformationAbstract_87DB64C0AE9328AC342C24DA994AF09F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_DocumentAndEntityInformationAbstract_87DB64C0AE9328AC342C24DA994AF09F" xlink:to="lab_asb_DocumentAndEntityInformationAbstract_87DB64C0AE9328AC342C24DA994AF09F" xlink:type="arc" />
    <link:label id="lab_dei_TradingSymbol_7CF24F202CBF1B7B39F024DA994ADA25_terseLabel_en-US" xlink:label="lab_dei_TradingSymbol_7CF24F202CBF1B7B39F024DA994ADA25" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Trading Symbol</link:label>
    <link:label id="lab_dei_TradingSymbol_7CF24F202CBF1B7B39F024DA994ADA25_label_en-US" xlink:label="lab_dei_TradingSymbol_7CF24F202CBF1B7B39F024DA994ADA25" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Trading Symbol</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_TradingSymbol" xlink:label="loc_dei_TradingSymbol_7CF24F202CBF1B7B39F024DA994ADA25" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_TradingSymbol_7CF24F202CBF1B7B39F024DA994ADA25" xlink:to="lab_dei_TradingSymbol_7CF24F202CBF1B7B39F024DA994ADA25" xlink:type="arc" />
    <link:label id="lab_dei_EntityRegistrantName_11D019BC954777F652B124DA994AA978_terseLabel_en-US" xlink:label="lab_dei_EntityRegistrantName_11D019BC954777F652B124DA994AA978" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Registrant Name</link:label>
    <link:label id="lab_dei_EntityRegistrantName_11D019BC954777F652B124DA994AA978_label_en-US" xlink:label="lab_dei_EntityRegistrantName_11D019BC954777F652B124DA994AA978" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Registrant Name</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityRegistrantName" xlink:label="loc_dei_EntityRegistrantName_11D019BC954777F652B124DA994AA978" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityRegistrantName_11D019BC954777F652B124DA994AA978" xlink:to="lab_dei_EntityRegistrantName_11D019BC954777F652B124DA994AA978" xlink:type="arc" />
    <link:label id="lab_dei_EntityCentralIndexKey_48599CC774C02ACC187824DA994ABBD4_terseLabel_en-US" xlink:label="lab_dei_EntityCentralIndexKey_48599CC774C02ACC187824DA994ABBD4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Central Index Key</link:label>
    <link:label id="lab_dei_EntityCentralIndexKey_48599CC774C02ACC187824DA994ABBD4_label_en-US" xlink:label="lab_dei_EntityCentralIndexKey_48599CC774C02ACC187824DA994ABBD4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Central Index Key</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCentralIndexKey" xlink:label="loc_dei_EntityCentralIndexKey_48599CC774C02ACC187824DA994ABBD4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCentralIndexKey_48599CC774C02ACC187824DA994ABBD4" xlink:to="lab_dei_EntityCentralIndexKey_48599CC774C02ACC187824DA994ABBD4" xlink:type="arc" />
    <link:label id="lab_dei_DocumentType_ABBC2FC537EE4B33D68F24DA994AC4E4_terseLabel_en-US" xlink:label="lab_dei_DocumentType_ABBC2FC537EE4B33D68F24DA994AC4E4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Type</link:label>
    <link:label id="lab_dei_DocumentType_ABBC2FC537EE4B33D68F24DA994AC4E4_label_en-US" xlink:label="lab_dei_DocumentType_ABBC2FC537EE4B33D68F24DA994AC4E4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Type</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentType" xlink:label="loc_dei_DocumentType_ABBC2FC537EE4B33D68F24DA994AC4E4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentType_ABBC2FC537EE4B33D68F24DA994AC4E4" xlink:to="lab_dei_DocumentType_ABBC2FC537EE4B33D68F24DA994AC4E4" xlink:type="arc" />
    <link:label id="lab_dei_DocumentPeriodEndDate_646BF3E05533A787372624DA994A345A_terseLabel_en-US" xlink:label="lab_dei_DocumentPeriodEndDate_646BF3E05533A787372624DA994A345A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Period End Date</link:label>
    <link:label id="lab_dei_DocumentPeriodEndDate_646BF3E05533A787372624DA994A345A_label_en-US" xlink:label="lab_dei_DocumentPeriodEndDate_646BF3E05533A787372624DA994A345A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Period End Date</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentPeriodEndDate" xlink:label="loc_dei_DocumentPeriodEndDate_646BF3E05533A787372624DA994A345A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentPeriodEndDate_646BF3E05533A787372624DA994A345A" xlink:to="lab_dei_DocumentPeriodEndDate_646BF3E05533A787372624DA994A345A" xlink:type="arc" />
    <link:label id="lab_dei_AmendmentFlag_B37937B89598A548B7ED24DA994AA28E_terseLabel_en-US" xlink:label="lab_dei_AmendmentFlag_B37937B89598A548B7ED24DA994AA28E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Amendment Flag</link:label>
    <link:label id="lab_dei_AmendmentFlag_B37937B89598A548B7ED24DA994AA28E_label_en-US" xlink:label="lab_dei_AmendmentFlag_B37937B89598A548B7ED24DA994AA28E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Amendment Flag</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_AmendmentFlag" xlink:label="loc_dei_AmendmentFlag_B37937B89598A548B7ED24DA994AA28E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_AmendmentFlag_B37937B89598A548B7ED24DA994AA28E" xlink:to="lab_dei_AmendmentFlag_B37937B89598A548B7ED24DA994AA28E" xlink:type="arc" />
    <link:label id="lab_dei_DocumentFiscalYearFocus_0F59A24F96E960D6A47F24DA994A7AD5_terseLabel_en-US" xlink:label="lab_dei_DocumentFiscalYearFocus_0F59A24F96E960D6A47F24DA994A7AD5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Fiscal Year Focus</link:label>
    <link:label id="lab_dei_DocumentFiscalYearFocus_0F59A24F96E960D6A47F24DA994A7AD5_label_en-US" xlink:label="lab_dei_DocumentFiscalYearFocus_0F59A24F96E960D6A47F24DA994A7AD5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Fiscal Year Focus</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentFiscalYearFocus" xlink:label="loc_dei_DocumentFiscalYearFocus_0F59A24F96E960D6A47F24DA994A7AD5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentFiscalYearFocus_0F59A24F96E960D6A47F24DA994A7AD5" xlink:to="lab_dei_DocumentFiscalYearFocus_0F59A24F96E960D6A47F24DA994A7AD5" xlink:type="arc" />
    <link:label id="lab_dei_DocumentFiscalPeriodFocus_0DBC5F985B525717FABB24DA994A4A9D_terseLabel_en-US" xlink:label="lab_dei_DocumentFiscalPeriodFocus_0DBC5F985B525717FABB24DA994A4A9D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Document Fiscal Period Focus</link:label>
    <link:label id="lab_dei_DocumentFiscalPeriodFocus_0DBC5F985B525717FABB24DA994A4A9D_label_en-US" xlink:label="lab_dei_DocumentFiscalPeriodFocus_0DBC5F985B525717FABB24DA994A4A9D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Document Fiscal Period Focus</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_DocumentFiscalPeriodFocus" xlink:label="loc_dei_DocumentFiscalPeriodFocus_0DBC5F985B525717FABB24DA994A4A9D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_DocumentFiscalPeriodFocus_0DBC5F985B525717FABB24DA994A4A9D" xlink:to="lab_dei_DocumentFiscalPeriodFocus_0DBC5F985B525717FABB24DA994A4A9D" xlink:type="arc" />
    <link:label id="lab_dei_CurrentFiscalYearEndDate_D7B708D7ADBC76AFFD4B24DA994A852D_terseLabel_en-US" xlink:label="lab_dei_CurrentFiscalYearEndDate_D7B708D7ADBC76AFFD4B24DA994A852D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Current Fiscal Year End Date</link:label>
    <link:label id="lab_dei_CurrentFiscalYearEndDate_D7B708D7ADBC76AFFD4B24DA994A852D_label_en-US" xlink:label="lab_dei_CurrentFiscalYearEndDate_D7B708D7ADBC76AFFD4B24DA994A852D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Current Fiscal Year End Date</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_CurrentFiscalYearEndDate" xlink:label="loc_dei_CurrentFiscalYearEndDate_D7B708D7ADBC76AFFD4B24DA994A852D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_CurrentFiscalYearEndDate_D7B708D7ADBC76AFFD4B24DA994A852D" xlink:to="lab_dei_CurrentFiscalYearEndDate_D7B708D7ADBC76AFFD4B24DA994A852D" xlink:type="arc" />
    <link:label id="lab_dei_EntityWellKnownSeasonedIssuer_653F5EB6656B4952575D24DA994AE907_terseLabel_en-US" xlink:label="lab_dei_EntityWellKnownSeasonedIssuer_653F5EB6656B4952575D24DA994AE907" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Well-known Seasoned Issuer</link:label>
    <link:label id="lab_dei_EntityWellKnownSeasonedIssuer_653F5EB6656B4952575D24DA994AE907_label_en-US" xlink:label="lab_dei_EntityWellKnownSeasonedIssuer_653F5EB6656B4952575D24DA994AE907" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Well-known Seasoned Issuer</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityWellKnownSeasonedIssuer" xlink:label="loc_dei_EntityWellKnownSeasonedIssuer_653F5EB6656B4952575D24DA994AE907" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityWellKnownSeasonedIssuer_653F5EB6656B4952575D24DA994AE907" xlink:to="lab_dei_EntityWellKnownSeasonedIssuer_653F5EB6656B4952575D24DA994AE907" xlink:type="arc" />
    <link:label id="lab_dei_EntityVoluntaryFilers_54EBF9F36D21BBB2177F24DA994A28AA_terseLabel_en-US" xlink:label="lab_dei_EntityVoluntaryFilers_54EBF9F36D21BBB2177F24DA994A28AA" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Voluntary Filers</link:label>
    <link:label id="lab_dei_EntityVoluntaryFilers_54EBF9F36D21BBB2177F24DA994A28AA_label_en-US" xlink:label="lab_dei_EntityVoluntaryFilers_54EBF9F36D21BBB2177F24DA994A28AA" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Voluntary Filers</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityVoluntaryFilers" xlink:label="loc_dei_EntityVoluntaryFilers_54EBF9F36D21BBB2177F24DA994A28AA" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityVoluntaryFilers_54EBF9F36D21BBB2177F24DA994A28AA" xlink:to="lab_dei_EntityVoluntaryFilers_54EBF9F36D21BBB2177F24DA994A28AA" xlink:type="arc" />
    <link:label id="lab_dei_EntityCurrentReportingStatus_18423F72DC8115482E3424DA994A4F31_terseLabel_en-US" xlink:label="lab_dei_EntityCurrentReportingStatus_18423F72DC8115482E3424DA994A4F31" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Current Reporting Status</link:label>
    <link:label id="lab_dei_EntityCurrentReportingStatus_18423F72DC8115482E3424DA994A4F31_label_en-US" xlink:label="lab_dei_EntityCurrentReportingStatus_18423F72DC8115482E3424DA994A4F31" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Current Reporting Status</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCurrentReportingStatus" xlink:label="loc_dei_EntityCurrentReportingStatus_18423F72DC8115482E3424DA994A4F31" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCurrentReportingStatus_18423F72DC8115482E3424DA994A4F31" xlink:to="lab_dei_EntityCurrentReportingStatus_18423F72DC8115482E3424DA994A4F31" xlink:type="arc" />
    <link:label id="lab_dei_EntityFilerCategory_4270AA9E5099254F827A24DA994A928A_terseLabel_en-US" xlink:label="lab_dei_EntityFilerCategory_4270AA9E5099254F827A24DA994A928A" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Filer Category</link:label>
    <link:label id="lab_dei_EntityFilerCategory_4270AA9E5099254F827A24DA994A928A_label_en-US" xlink:label="lab_dei_EntityFilerCategory_4270AA9E5099254F827A24DA994A928A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Filer Category</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityFilerCategory" xlink:label="loc_dei_EntityFilerCategory_4270AA9E5099254F827A24DA994A928A" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityFilerCategory_4270AA9E5099254F827A24DA994A928A" xlink:to="lab_dei_EntityFilerCategory_4270AA9E5099254F827A24DA994A928A" xlink:type="arc" />
    <link:label id="lab_dei_EntityCommonStockSharesOutstanding_9EA18282BBA1F72EE1B824DA994AE06D_terseLabel_en-US" xlink:label="lab_dei_EntityCommonStockSharesOutstanding_9EA18282BBA1F72EE1B824DA994AE06D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Entity Common Stock, Shares Outstanding</link:label>
    <link:label id="lab_dei_EntityCommonStockSharesOutstanding_9EA18282BBA1F72EE1B824DA994AE06D_label_en-US" xlink:label="lab_dei_EntityCommonStockSharesOutstanding_9EA18282BBA1F72EE1B824DA994AE06D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Entity Common Stock, Shares Outstanding</link:label>
    <link:loc xlink:href="http://xbrl.sec.gov/dei/2014/dei-2014-01-31.xsd#dei_EntityCommonStockSharesOutstanding" xlink:label="loc_dei_EntityCommonStockSharesOutstanding_9EA18282BBA1F72EE1B824DA994AE06D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_dei_EntityCommonStockSharesOutstanding_9EA18282BBA1F72EE1B824DA994AE06D" xlink:to="lab_dei_EntityCommonStockSharesOutstanding_9EA18282BBA1F72EE1B824DA994AE06D" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubordinatedBorrowingTable_F469D5DCB10675A684DF916E540994E4_terseLabel_en-US" xlink:label="lab_us-gaap_SubordinatedBorrowingTable_F469D5DCB10675A684DF916E540994E4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subordinated Borrowing [Table]</link:label>
    <link:label id="lab_us-gaap_SubordinatedBorrowingTable_F469D5DCB10675A684DF916E540994E4_label_en-US" xlink:label="lab_us-gaap_SubordinatedBorrowingTable_F469D5DCB10675A684DF916E540994E4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subordinated Borrowing [Table]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SubordinatedBorrowingTable" xlink:label="loc_us-gaap_SubordinatedBorrowingTable_F469D5DCB10675A684DF916E540994E4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubordinatedBorrowingTable_F469D5DCB10675A684DF916E540994E4" xlink:to="lab_us-gaap_SubordinatedBorrowingTable_F469D5DCB10675A684DF916E540994E4" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubordinatedBorrowingAxis_3F5A95C49296049CC236916E54094574_terseLabel_en-US" xlink:label="lab_us-gaap_SubordinatedBorrowingAxis_3F5A95C49296049CC236916E54094574" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument [Axis]</link:label>
    <link:label id="lab_us-gaap_SubordinatedBorrowingAxis_3F5A95C49296049CC236916E54094574_label_en-US" xlink:label="lab_us-gaap_SubordinatedBorrowingAxis_3F5A95C49296049CC236916E54094574" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subordinated Borrowing [Axis]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SubordinatedBorrowingAxis" xlink:label="loc_us-gaap_SubordinatedBorrowingAxis_3F5A95C49296049CC236916E54094574" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubordinatedBorrowingAxis_3F5A95C49296049CC236916E54094574" xlink:to="lab_us-gaap_SubordinatedBorrowingAxis_3F5A95C49296049CC236916E54094574" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubordinatedBorrowingNameDomain_2ECB1939ECA571E580A1916E54098AB4_terseLabel_en-US" xlink:label="lab_us-gaap_SubordinatedBorrowingNameDomain_2ECB1939ECA571E580A1916E54098AB4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Name [Domain]</link:label>
    <link:label id="lab_us-gaap_SubordinatedBorrowingNameDomain_2ECB1939ECA571E580A1916E54098AB4_label_en-US" xlink:label="lab_us-gaap_SubordinatedBorrowingNameDomain_2ECB1939ECA571E580A1916E54098AB4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subordinated Borrowing, Name [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SubordinatedBorrowingNameDomain" xlink:label="loc_us-gaap_SubordinatedBorrowingNameDomain_2ECB1939ECA571E580A1916E54098AB4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubordinatedBorrowingNameDomain_2ECB1939ECA571E580A1916E54098AB4" xlink:to="lab_us-gaap_SubordinatedBorrowingNameDomain_2ECB1939ECA571E580A1916E54098AB4" xlink:type="arc" />
    <link:label id="lab_asb_TwoThousandFourteenSeniorNotesMember_49E6F848FCF45A55422C916E54096DE1_terseLabel_en-US" xlink:label="lab_asb_TwoThousandFourteenSeniorNotesMember_49E6F848FCF45A55422C916E54096DE1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Two Thousand Fourteen Senior Notes</link:label>
    <link:label id="lab_asb_TwoThousandFourteenSeniorNotesMember_49E6F848FCF45A55422C916E54096DE1_label_en-US" xlink:label="lab_asb_TwoThousandFourteenSeniorNotesMember_49E6F848FCF45A55422C916E54096DE1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Two Thousand Fourteen Senior Notes [Member]</link:label>
    <link:label id="lab_asb_TwoThousandFourteenSeniorNotesMember_49E6F848FCF45A55422C916E54096DE1_documentation_en-US" xlink:label="lab_asb_TwoThousandFourteenSeniorNotesMember_49E6F848FCF45A55422C916E54096DE1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Two Thousand Fourteen Senior Notes [Member]</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_TwoThousandFourteenSeniorNotesMember" xlink:label="loc_asb_TwoThousandFourteenSeniorNotesMember_49E6F848FCF45A55422C916E54096DE1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_TwoThousandFourteenSeniorNotesMember_49E6F848FCF45A55422C916E54096DE1" xlink:to="lab_asb_TwoThousandFourteenSeniorNotesMember_49E6F848FCF45A55422C916E54096DE1" xlink:type="arc" />
    <link:label id="lab_asb_TwoThousandFourteenSubordinatedNotesMember_341C6C83ACEDBCB4618C916E5409DBD1_terseLabel_en-US" xlink:label="lab_asb_TwoThousandFourteenSubordinatedNotesMember_341C6C83ACEDBCB4618C916E5409DBD1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Two Thousand Fourteen Subordinated Notes</link:label>
    <link:label id="lab_asb_TwoThousandFourteenSubordinatedNotesMember_341C6C83ACEDBCB4618C916E5409DBD1_label_en-US" xlink:label="lab_asb_TwoThousandFourteenSubordinatedNotesMember_341C6C83ACEDBCB4618C916E5409DBD1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Two Thousand Fourteen Subordinated Notes [Member]</link:label>
    <link:label id="lab_asb_TwoThousandFourteenSubordinatedNotesMember_341C6C83ACEDBCB4618C916E5409DBD1_documentation_en-US" xlink:label="lab_asb_TwoThousandFourteenSubordinatedNotesMember_341C6C83ACEDBCB4618C916E5409DBD1" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Two Thousand Fourteen Subordinated Notes [Member]</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_TwoThousandFourteenSubordinatedNotesMember" xlink:label="loc_asb_TwoThousandFourteenSubordinatedNotesMember_341C6C83ACEDBCB4618C916E5409DBD1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_TwoThousandFourteenSubordinatedNotesMember_341C6C83ACEDBCB4618C916E5409DBD1" xlink:to="lab_asb_TwoThousandFourteenSubordinatedNotesMember_341C6C83ACEDBCB4618C916E5409DBD1" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubordinatedBorrowingLineItems_7F4BC2D11C43D7614622916E5409E34B_terseLabel_en-US" xlink:label="lab_us-gaap_SubordinatedBorrowingLineItems_7F4BC2D11C43D7614622916E5409E34B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subordinated Borrowing [Line Items]</link:label>
    <link:label id="lab_us-gaap_SubordinatedBorrowingLineItems_7F4BC2D11C43D7614622916E5409E34B_label_en-US" xlink:label="lab_us-gaap_SubordinatedBorrowingLineItems_7F4BC2D11C43D7614622916E5409E34B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subordinated Borrowing [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SubordinatedBorrowingLineItems" xlink:label="loc_us-gaap_SubordinatedBorrowingLineItems_7F4BC2D11C43D7614622916E5409E34B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubordinatedBorrowingLineItems_7F4BC2D11C43D7614622916E5409E34B" xlink:to="lab_us-gaap_SubordinatedBorrowingLineItems_7F4BC2D11C43D7614622916E5409E34B" xlink:type="arc" />
    <link:label id="lab_us-gaap_CarryingValueOfSecuritiesPurchasedUnderAgreementsToResellAndDepositsPaidForSecuritiesBorrowed_DE9874D2C1AABC401BEE918CD64B114F_terseLabel_en-US" xlink:label="lab_us-gaap_CarryingValueOfSecuritiesPurchasedUnderAgreementsToResellAndDepositsPaidForSecuritiesBorrowed_DE9874D2C1AABC401BEE918CD64B114F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Carrying Value of Securities Purchased under Agreements to Resell and Deposits Paid for Securities Borrowed</link:label>
    <link:label id="lab_us-gaap_CarryingValueOfSecuritiesPurchasedUnderAgreementsToResellAndDepositsPaidForSecuritiesBorrowed_DE9874D2C1AABC401BEE918CD64B114F_label_en-US" xlink:label="lab_us-gaap_CarryingValueOfSecuritiesPurchasedUnderAgreementsToResellAndDepositsPaidForSecuritiesBorrowed_DE9874D2C1AABC401BEE918CD64B114F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Carrying Value of Securities Purchased under Agreements to Resell and Deposits Paid for Securities Borrowed</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CarryingValueOfSecuritiesPurchasedUnderAgreementsToResellAndDepositsPaidForSecuritiesBorrowed" xlink:label="loc_us-gaap_CarryingValueOfSecuritiesPurchasedUnderAgreementsToResellAndDepositsPaidForSecuritiesBorrowed_DE9874D2C1AABC401BEE918CD64B114F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CarryingValueOfSecuritiesPurchasedUnderAgreementsToResellAndDepositsPaidForSecuritiesBorrowed_DE9874D2C1AABC401BEE918CD64B114F" xlink:to="lab_us-gaap_CarryingValueOfSecuritiesPurchasedUnderAgreementsToResellAndDepositsPaidForSecuritiesBorrowed_DE9874D2C1AABC401BEE918CD64B114F" xlink:type="arc" />
    <link:label id="lab_us-gaap_FederalHomeLoanBankAdvancesWeightedAverageInterestRate_44F8E1C6D061AABC4A4E916E5409D3CD_terseLabel_en-US" xlink:label="lab_us-gaap_FederalHomeLoanBankAdvancesWeightedAverageInterestRate_44F8E1C6D061AABC4A4E916E5409D3CD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Federal Home Loan Bank, Advances, Weighted Average Interest Rate</link:label>
    <link:label id="lab_us-gaap_FederalHomeLoanBankAdvancesWeightedAverageInterestRate_44F8E1C6D061AABC4A4E916E5409D3CD_label_en-US" xlink:label="lab_us-gaap_FederalHomeLoanBankAdvancesWeightedAverageInterestRate_44F8E1C6D061AABC4A4E916E5409D3CD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Federal Home Loan Bank, Advances, Weighted Average Interest Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FederalHomeLoanBankAdvancesWeightedAverageInterestRate" xlink:label="loc_us-gaap_FederalHomeLoanBankAdvancesWeightedAverageInterestRate_44F8E1C6D061AABC4A4E916E5409D3CD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FederalHomeLoanBankAdvancesWeightedAverageInterestRate_44F8E1C6D061AABC4A4E916E5409D3CD" xlink:to="lab_us-gaap_FederalHomeLoanBankAdvancesWeightedAverageInterestRate_44F8E1C6D061AABC4A4E916E5409D3CD" xlink:type="arc" />
    <link:label id="lab_asb_NewSeniorDebtIssued_C334DC816BF3BE3DF5CD916E540957F9_terseLabel_en-US" xlink:label="lab_asb_NewSeniorDebtIssued_C334DC816BF3BE3DF5CD916E540957F9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">New Senior Debt Issued</link:label>
    <link:label id="lab_asb_NewSeniorDebtIssued_C334DC816BF3BE3DF5CD916E540957F9_label_en-US" xlink:label="lab_asb_NewSeniorDebtIssued_C334DC816BF3BE3DF5CD916E540957F9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">New Senior Debt Issued</link:label>
    <link:label id="lab_asb_NewSeniorDebtIssued_C334DC816BF3BE3DF5CD916E540957F9_documentation_en-US" xlink:label="lab_asb_NewSeniorDebtIssued_C334DC816BF3BE3DF5CD916E540957F9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">New Senior Debt Issued</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_NewSeniorDebtIssued" xlink:label="loc_asb_NewSeniorDebtIssued_C334DC816BF3BE3DF5CD916E540957F9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_NewSeniorDebtIssued_C334DC816BF3BE3DF5CD916E540957F9" xlink:to="lab_asb_NewSeniorDebtIssued_C334DC816BF3BE3DF5CD916E540957F9" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_ED44371D20D12104B0F0916E5409E6F6_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_ED44371D20D12104B0F0916E5409E6F6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Interest Rate, Stated Percentage</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_ED44371D20D12104B0F0916E5409E6F6_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_ED44371D20D12104B0F0916E5409E6F6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Interest Rate, Stated Percentage</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentInterestRateStatedPercentage" xlink:label="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_ED44371D20D12104B0F0916E5409E6F6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentInterestRateStatedPercentage_ED44371D20D12104B0F0916E5409E6F6" xlink:to="lab_us-gaap_DebtInstrumentInterestRateStatedPercentage_ED44371D20D12104B0F0916E5409E6F6" xlink:type="arc" />
    <link:label id="lab_asb_JuniorSubordinatedDebenturesIssued_150EE27CCE2DBCA31AD0916E54096D2F_terseLabel_en-US" xlink:label="lab_asb_JuniorSubordinatedDebenturesIssued_150EE27CCE2DBCA31AD0916E54096D2F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Junior Subordinated Debentures Issued</link:label>
    <link:label id="lab_asb_JuniorSubordinatedDebenturesIssued_150EE27CCE2DBCA31AD0916E54096D2F_label_en-US" xlink:label="lab_asb_JuniorSubordinatedDebenturesIssued_150EE27CCE2DBCA31AD0916E54096D2F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Junior Subordinated Debentures Issued</link:label>
    <link:label id="lab_asb_JuniorSubordinatedDebenturesIssued_150EE27CCE2DBCA31AD0916E54096D2F_documentation_en-US" xlink:label="lab_asb_JuniorSubordinatedDebenturesIssued_150EE27CCE2DBCA31AD0916E54096D2F" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Junior subordinated debentures issued.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_JuniorSubordinatedDebenturesIssued" xlink:label="loc_asb_JuniorSubordinatedDebenturesIssued_150EE27CCE2DBCA31AD0916E54096D2F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_JuniorSubordinatedDebenturesIssued_150EE27CCE2DBCA31AD0916E54096D2F" xlink:to="lab_asb_JuniorSubordinatedDebenturesIssued_150EE27CCE2DBCA31AD0916E54096D2F" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtInstrumentTerm_1441F635F30B77E6644C916E5409D903_terseLabel_en-US" xlink:label="lab_us-gaap_DebtInstrumentTerm_1441F635F30B77E6644C916E5409D903" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Debt Instrument, Term</link:label>
    <link:label id="lab_us-gaap_DebtInstrumentTerm_1441F635F30B77E6644C916E5409D903_label_en-US" xlink:label="lab_us-gaap_DebtInstrumentTerm_1441F635F30B77E6644C916E5409D903" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Instrument, Term</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtInstrumentTerm" xlink:label="loc_us-gaap_DebtInstrumentTerm_1441F635F30B77E6644C916E5409D903" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtInstrumentTerm_1441F635F30B77E6644C916E5409D903" xlink:to="lab_us-gaap_DebtInstrumentTerm_1441F635F30B77E6644C916E5409D903" xlink:type="arc" />
    <link:label id="lab_us-gaap_SubordinatedBorrowingInterestRate_81F64E838FE936A94451916E54093D5C_terseLabel_en-US" xlink:label="lab_us-gaap_SubordinatedBorrowingInterestRate_81F64E838FE936A94451916E54093D5C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Subordinated Borrowing, Interest Rate</link:label>
    <link:label id="lab_us-gaap_SubordinatedBorrowingInterestRate_81F64E838FE936A94451916E54093D5C_label_en-US" xlink:label="lab_us-gaap_SubordinatedBorrowingInterestRate_81F64E838FE936A94451916E54093D5C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Subordinated Borrowing, Interest Rate</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_SubordinatedBorrowingInterestRate" xlink:label="loc_us-gaap_SubordinatedBorrowingInterestRate_81F64E838FE936A94451916E54093D5C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_SubordinatedBorrowingInterestRate_81F64E838FE936A94451916E54093D5C" xlink:to="lab_us-gaap_SubordinatedBorrowingInterestRate_81F64E838FE936A94451916E54093D5C" xlink:type="arc" />
    <link:label id="lab_us-gaap_FinancingReceivableModificationsPostModificationRecordedInvestment2_F0987405B59245E722D19209531F3908_verboseLabel_en-US" xlink:label="lab_us-gaap_FinancingReceivableModificationsPostModificationRecordedInvestment2_F0987405B59245E722D19209531F3908" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Financing Receivable, Modifications, Post-Modification Recorded Investment</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FinancingReceivableModificationsPostModificationRecordedInvestment2" xlink:label="loc_us-gaap_FinancingReceivableModificationsPostModificationRecordedInvestment2_F0987405B59245E722D19209531F3908" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FinancingReceivableModificationsPostModificationRecordedInvestment2_F0987405B59245E722D19209531F3908" xlink:to="lab_us-gaap_FinancingReceivableModificationsPostModificationRecordedInvestment2_F0987405B59245E722D19209531F3908" xlink:type="arc" />
    <link:label id="lab_asb_RestructuredLoansSubsequentlyAccruing_89E39ABC8C03142B95C79209531F8557_terseLabel_en-US" xlink:label="lab_asb_RestructuredLoansSubsequentlyAccruing_89E39ABC8C03142B95C79209531F8557" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Restructured Loans Subsequently Accruing</link:label>
    <link:label id="lab_asb_RestructuredLoansSubsequentlyAccruing_89E39ABC8C03142B95C79209531F8557_label_en-US" xlink:label="lab_asb_RestructuredLoansSubsequentlyAccruing_89E39ABC8C03142B95C79209531F8557" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Restructured Loans Subsequently Accruing</link:label>
    <link:label id="lab_asb_RestructuredLoansSubsequentlyAccruing_89E39ABC8C03142B95C79209531F8557_documentation_en-US" xlink:label="lab_asb_RestructuredLoansSubsequentlyAccruing_89E39ABC8C03142B95C79209531F8557" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Restructured Loans Subsequently Accruing</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_RestructuredLoansSubsequentlyAccruing" xlink:label="loc_asb_RestructuredLoansSubsequentlyAccruing_89E39ABC8C03142B95C79209531F8557" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_RestructuredLoansSubsequentlyAccruing_89E39ABC8C03142B95C79209531F8557" xlink:to="lab_asb_RestructuredLoansSubsequentlyAccruing_89E39ABC8C03142B95C79209531F8557" xlink:type="arc" />
    <link:label id="lab_asb_YtdRestructuredLoansStillOnNonaccrual_7CD6F75A40F9833295799209531F4632_terseLabel_en-US" xlink:label="lab_asb_YtdRestructuredLoansStillOnNonaccrual_7CD6F75A40F9833295799209531F4632" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Ytd Restructured Loans Still On Nonaccrual</link:label>
    <link:label id="lab_asb_YtdRestructuredLoansStillOnNonaccrual_7CD6F75A40F9833295799209531F4632_label_en-US" xlink:label="lab_asb_YtdRestructuredLoansStillOnNonaccrual_7CD6F75A40F9833295799209531F4632" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Ytd Restructured Loans Still On Nonaccrual</link:label>
    <link:label id="lab_asb_YtdRestructuredLoansStillOnNonaccrual_7CD6F75A40F9833295799209531F4632_documentation_en-US" xlink:label="lab_asb_YtdRestructuredLoansStillOnNonaccrual_7CD6F75A40F9833295799209531F4632" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Ytd Restructured Loans Still On Nonaccrual</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_YtdRestructuredLoansStillOnNonaccrual" xlink:label="loc_asb_YtdRestructuredLoansStillOnNonaccrual_7CD6F75A40F9833295799209531F4632" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_YtdRestructuredLoansStillOnNonaccrual_7CD6F75A40F9833295799209531F4632" xlink:to="lab_asb_YtdRestructuredLoansStillOnNonaccrual_7CD6F75A40F9833295799209531F4632" xlink:type="arc" />
    <link:label id="lab_asb_ScheduleOfFinancingReceivableTableTable_345D010ED3F3413922E0A1C45E650300_terseLabel_en-US" xlink:label="lab_asb_ScheduleOfFinancingReceivableTableTable_345D010ED3F3413922E0A1C45E650300" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Schedule Of Financing Receivable Table [Table]</link:label>
    <link:label id="lab_asb_ScheduleOfFinancingReceivableTableTable_345D010ED3F3413922E0A1C45E650300_label_en-US" xlink:label="lab_asb_ScheduleOfFinancingReceivableTableTable_345D010ED3F3413922E0A1C45E650300" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule Of Financing Receivable Table [Table]</link:label>
    <link:label id="lab_asb_ScheduleOfFinancingReceivableTableTable_345D010ED3F3413922E0A1C45E650300_documentation_en-US" xlink:label="lab_asb_ScheduleOfFinancingReceivableTableTable_345D010ED3F3413922E0A1C45E650300" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Schedule Of Financing Receivable Table [Table]</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ScheduleOfFinancingReceivableTableTable" xlink:label="loc_asb_ScheduleOfFinancingReceivableTableTable_345D010ED3F3413922E0A1C45E650300" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ScheduleOfFinancingReceivableTableTable_345D010ED3F3413922E0A1C45E650300" xlink:to="lab_asb_ScheduleOfFinancingReceivableTableTable_345D010ED3F3413922E0A1C45E650300" xlink:type="arc" />
    <link:label id="lab_us-gaap_LoansAndLeasesReceivableDisclosureLineItems_E838DBC1551257375C5AA1C45E653C65_terseLabel_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableDisclosureLineItems_E838DBC1551257375C5AA1C45E653C65" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Loans and Leases Receivable Disclosure [Line Items]</link:label>
    <link:label id="lab_us-gaap_LoansAndLeasesReceivableDisclosureLineItems_E838DBC1551257375C5AA1C45E653C65_label_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableDisclosureLineItems_E838DBC1551257375C5AA1C45E653C65" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Loans and Leases Receivable Disclosure [Line Items]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LoansAndLeasesReceivableDisclosureLineItems" xlink:label="loc_us-gaap_LoansAndLeasesReceivableDisclosureLineItems_E838DBC1551257375C5AA1C45E653C65" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LoansAndLeasesReceivableDisclosureLineItems_E838DBC1551257375C5AA1C45E653C65" xlink:to="lab_us-gaap_LoansAndLeasesReceivableDisclosureLineItems_E838DBC1551257375C5AA1C45E653C65" xlink:type="arc" />
    <link:label id="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_1C92E584DB7006E48D1B24DA994B6968_verboseLabel_en-US" xlink:label="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_1C92E584DB7006E48D1B24DA994B6968" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Selected segment information</link:label>
    <link:label id="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_1C92E584DB7006E48D1B24DA994B6968_label_en-US" xlink:label="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_1C92E584DB7006E48D1B24DA994B6968" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Schedule of Segment Reporting Information, by Segment [Table Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock" xlink:label="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_1C92E584DB7006E48D1B24DA994B6968" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_1C92E584DB7006E48D1B24DA994B6968" xlink:to="lab_us-gaap_ScheduleOfSegmentReportingInformationBySegmentTextBlock_1C92E584DB7006E48D1B24DA994B6968" xlink:type="arc" />
    <link:label id="lab_asb_InvestmentSecuritiesTextualsAbstract_03B4055926E6ABBE8930AAB9B5734735_verboseLabel_en-US" xlink:label="lab_asb_InvestmentSecuritiesTextualsAbstract_03B4055926E6ABBE8930AAB9B5734735" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investment Securities (Textuals) [Abstract]</link:label>
    <link:label id="lab_asb_InvestmentSecuritiesTextualsAbstract_03B4055926E6ABBE8930AAB9B5734735_label_en-US" xlink:label="lab_asb_InvestmentSecuritiesTextualsAbstract_03B4055926E6ABBE8930AAB9B5734735" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Investment Securities Textuals [Abstract]</link:label>
    <link:label id="lab_asb_InvestmentSecuritiesTextualsAbstract_03B4055926E6ABBE8930AAB9B5734735_documentation_en-US" xlink:label="lab_asb_InvestmentSecuritiesTextualsAbstract_03B4055926E6ABBE8930AAB9B5734735" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Investment securities.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_InvestmentSecuritiesTextualsAbstract" xlink:label="loc_asb_InvestmentSecuritiesTextualsAbstract_03B4055926E6ABBE8930AAB9B5734735" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_InvestmentSecuritiesTextualsAbstract_03B4055926E6ABBE8930AAB9B5734735" xlink:to="lab_asb_InvestmentSecuritiesTextualsAbstract_03B4055926E6ABBE8930AAB9B5734735" xlink:type="arc" />
    <link:label id="lab_asb_AvailableforsaleSecuritiesTransferredtoHeldtomaturitySecuritiesatCarryingValue_150BA0CE74C5C20EE9B2AAB9B5730AC9_terseLabel_en-US" xlink:label="lab_asb_AvailableforsaleSecuritiesTransferredtoHeldtomaturitySecuritiesatCarryingValue_150BA0CE74C5C20EE9B2AAB9B5730AC9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Transferred to Held-to-maturity Securities, at Carrying Value</link:label>
    <link:label id="lab_asb_AvailableforsaleSecuritiesTransferredtoHeldtomaturitySecuritiesatCarryingValue_150BA0CE74C5C20EE9B2AAB9B5730AC9_label_en-US" xlink:label="lab_asb_AvailableforsaleSecuritiesTransferredtoHeldtomaturitySecuritiesatCarryingValue_150BA0CE74C5C20EE9B2AAB9B5730AC9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Transferred to Held-to-maturity Securities, at Carrying Value</link:label>
    <link:label id="lab_asb_AvailableforsaleSecuritiesTransferredtoHeldtomaturitySecuritiesatCarryingValue_150BA0CE74C5C20EE9B2AAB9B5730AC9_documentation_en-US" xlink:label="lab_asb_AvailableforsaleSecuritiesTransferredtoHeldtomaturitySecuritiesatCarryingValue_150BA0CE74C5C20EE9B2AAB9B5730AC9" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">For any transfer of securities categorized as available-for-sale, this item represents the net carrying amount of the transferred security to another category of investments in debt and equity securities (trading or held-to-maturity).</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_AvailableforsaleSecuritiesTransferredtoHeldtomaturitySecuritiesatCarryingValue" xlink:label="loc_asb_AvailableforsaleSecuritiesTransferredtoHeldtomaturitySecuritiesatCarryingValue_150BA0CE74C5C20EE9B2AAB9B5730AC9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_AvailableforsaleSecuritiesTransferredtoHeldtomaturitySecuritiesatCarryingValue_150BA0CE74C5C20EE9B2AAB9B5730AC9" xlink:to="lab_asb_AvailableforsaleSecuritiesTransferredtoHeldtomaturitySecuritiesatCarryingValue_150BA0CE74C5C20EE9B2AAB9B5730AC9" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesPledgedAsCollateral_0FA3A62B90B76B483EA7AAB9B583F286_verboseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesPledgedAsCollateral_0FA3A62B90B76B483EA7AAB9B583F286" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Securities pledged as collateral</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesPledgedAsCollateral_0FA3A62B90B76B483EA7AAB9B583F286_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesPledgedAsCollateral_0FA3A62B90B76B483EA7AAB9B583F286" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities Pledged as Collateral</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesPledgedAsCollateral" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesPledgedAsCollateral_0FA3A62B90B76B483EA7AAB9B583F286" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesPledgedAsCollateral_0FA3A62B90B76B483EA7AAB9B583F286" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesPledgedAsCollateral_0FA3A62B90B76B483EA7AAB9B583F286" xlink:type="arc" />
    <link:label id="lab_us-gaap_FederalHomeLoanBankStock_94C056B268FF1F2EC420AAB9B583B613_verboseLabel_en-US" xlink:label="lab_us-gaap_FederalHomeLoanBankStock_94C056B268FF1F2EC420AAB9B583B613" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Federal Home Loan Bank Stock</link:label>
    <link:label id="lab_us-gaap_FederalHomeLoanBankStock_94C056B268FF1F2EC420AAB9B583B613_label_en-US" xlink:label="lab_us-gaap_FederalHomeLoanBankStock_94C056B268FF1F2EC420AAB9B583B613" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Federal Home Loan Bank Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FederalHomeLoanBankStock" xlink:label="loc_us-gaap_FederalHomeLoanBankStock_94C056B268FF1F2EC420AAB9B583B613" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FederalHomeLoanBankStock_94C056B268FF1F2EC420AAB9B583B613" xlink:to="lab_us-gaap_FederalHomeLoanBankStock_94C056B268FF1F2EC420AAB9B583B613" xlink:type="arc" />
    <link:label id="lab_us-gaap_FederalReserveBankStock_0175423BB46D7215D2A2AAB9B583C8F6_verboseLabel_en-US" xlink:label="lab_us-gaap_FederalReserveBankStock_0175423BB46D7215D2A2AAB9B583C8F6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Federal Reserve Bank Stock</link:label>
    <link:label id="lab_us-gaap_FederalReserveBankStock_0175423BB46D7215D2A2AAB9B583C8F6_label_en-US" xlink:label="lab_us-gaap_FederalReserveBankStock_0175423BB46D7215D2A2AAB9B583C8F6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Federal Reserve Bank Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FederalReserveBankStock" xlink:label="loc_us-gaap_FederalReserveBankStock_0175423BB46D7215D2A2AAB9B583C8F6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FederalReserveBankStock_0175423BB46D7215D2A2AAB9B583C8F6" xlink:to="lab_us-gaap_FederalReserveBankStock_0175423BB46D7215D2A2AAB9B583C8F6" xlink:type="arc" />
    <link:label id="lab_asb_MortgageRepurchaseReserveMemberMember_0F603BBED805C5CF16E1AB289272766D_terseLabel_en-US" xlink:label="lab_asb_MortgageRepurchaseReserveMemberMember_0F603BBED805C5CF16E1AB289272766D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Mortgage Repurchase Reserve</link:label>
    <link:label id="lab_asb_MortgageRepurchaseReserveMemberMember_0F603BBED805C5CF16E1AB289272766D_label_en-US" xlink:label="lab_asb_MortgageRepurchaseReserveMemberMember_0F603BBED805C5CF16E1AB289272766D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Mortgage Repurchase Reserve [Member]</link:label>
    <link:label id="lab_asb_MortgageRepurchaseReserveMemberMember_0F603BBED805C5CF16E1AB289272766D_documentation_en-US" xlink:label="lab_asb_MortgageRepurchaseReserveMemberMember_0F603BBED805C5CF16E1AB289272766D" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="asb-20170331.xsd#asb_MortgageRepurchaseReserveMemberMember" xlink:label="loc_asb_MortgageRepurchaseReserveMemberMember_0F603BBED805C5CF16E1AB289272766D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_MortgageRepurchaseReserveMemberMember_0F603BBED805C5CF16E1AB289272766D" xlink:to="lab_asb_MortgageRepurchaseReserveMemberMember_0F603BBED805C5CF16E1AB289272766D" xlink:type="arc" />
    <link:label id="lab_asb_SummaryofchangesinresidentialmortgagerepurchasereserveLineItems_F0C233B0AADEE9D72674AB289272167E_verboseLabel_en-US" xlink:label="lab_asb_SummaryofchangesinresidentialmortgagerepurchasereserveLineItems_F0C233B0AADEE9D72674AB289272167E" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Summary of changes in the residential mortgage repurchase reserve [Line Items]</link:label>
    <link:label id="lab_asb_SummaryofchangesinresidentialmortgagerepurchasereserveLineItems_F0C233B0AADEE9D72674AB289272167E_label_en-US" xlink:label="lab_asb_SummaryofchangesinresidentialmortgagerepurchasereserveLineItems_F0C233B0AADEE9D72674AB289272167E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">ValuationAndQualifyingAccoun [Line Items]</link:label>
    <link:label id="lab_asb_SummaryofchangesinresidentialmortgagerepurchasereserveLineItems_F0C233B0AADEE9D72674AB289272167E_documentation_en-US" xlink:label="lab_asb_SummaryofchangesinresidentialmortgagerepurchasereserveLineItems_F0C233B0AADEE9D72674AB289272167E" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US" />
    <link:loc xlink:href="asb-20170331.xsd#asb_SummaryofchangesinresidentialmortgagerepurchasereserveLineItems" xlink:label="loc_asb_SummaryofchangesinresidentialmortgagerepurchasereserveLineItems_F0C233B0AADEE9D72674AB289272167E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_SummaryofchangesinresidentialmortgagerepurchasereserveLineItems_F0C233B0AADEE9D72674AB289272167E" xlink:to="lab_asb_SummaryofchangesinresidentialmortgagerepurchasereserveLineItems_F0C233B0AADEE9D72674AB289272167E" xlink:type="arc" />
    <link:label id="lab_us-gaap_MovementInValuationAllowancesAndReservesRollForward_1081FFEAA1C2FE46B580AB289272A69C_verboseLabel_en-US" xlink:label="lab_us-gaap_MovementInValuationAllowancesAndReservesRollForward_1081FFEAA1C2FE46B580AB289272A69C" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Residential mortgage repurchase reserve</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_MovementInValuationAllowancesAndReservesRollForward" xlink:label="loc_us-gaap_MovementInValuationAllowancesAndReservesRollForward_1081FFEAA1C2FE46B580AB289272A69C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_MovementInValuationAllowancesAndReservesRollForward_1081FFEAA1C2FE46B580AB289272A69C" xlink:to="lab_us-gaap_MovementInValuationAllowancesAndReservesRollForward_1081FFEAA1C2FE46B580AB289272A69C" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_5FCCED116D756BD9DAEEAB289272E4C5_verboseLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_5FCCED116D756BD9DAEEAB289272E4C5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Repurchase provision expense</link:label>
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_5FCCED116D756BD9DAEEAB289272E4C5_label_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_5FCCED116D756BD9DAEEAB289272E4C5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Valuation Allowances and Reserves, Additions for Charges to Cost and Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_5FCCED116D756BD9DAEEAB289272E4C5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_5FCCED116D756BD9DAEEAB289272E4C5" xlink:to="lab_us-gaap_ValuationAllowancesAndReservesChargedToCostAndExpense_5FCCED116D756BD9DAEEAB289272E4C5" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesPeriodIncreaseDecrease_5C50ACC469552BF19B22AB2892726927_verboseLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesPeriodIncreaseDecrease_5C50ACC469552BF19B22AB2892726927" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Adjustments to provision expense</link:label>
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesPeriodIncreaseDecrease_5C50ACC469552BF19B22AB2892726927_label_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesPeriodIncreaseDecrease_5C50ACC469552BF19B22AB2892726927" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Valuation Allowances and Reserves, Period Increase (Decrease)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAllowancesAndReservesPeriodIncreaseDecrease" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesPeriodIncreaseDecrease_5C50ACC469552BF19B22AB2892726927" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesPeriodIncreaseDecrease_5C50ACC469552BF19B22AB2892726927" xlink:to="lab_us-gaap_ValuationAllowancesAndReservesPeriodIncreaseDecrease_5C50ACC469552BF19B22AB2892726927" xlink:type="arc" />
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesDeductions_4F99A3DA859D48D2038EAB289272F9C1_negatedLabel_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesDeductions_4F99A3DA859D48D2038EAB289272F9C1" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Charge offs, net</link:label>
    <link:label id="lab_us-gaap_ValuationAllowancesAndReservesDeductions_4F99A3DA859D48D2038EAB289272F9C1_label_en-US" xlink:label="lab_us-gaap_ValuationAllowancesAndReservesDeductions_4F99A3DA859D48D2038EAB289272F9C1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Valuation Allowances and Reserves, Deductions</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ValuationAllowancesAndReservesDeductions" xlink:label="loc_us-gaap_ValuationAllowancesAndReservesDeductions_4F99A3DA859D48D2038EAB289272F9C1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ValuationAllowancesAndReservesDeductions_4F99A3DA859D48D2038EAB289272F9C1" xlink:to="lab_us-gaap_ValuationAllowancesAndReservesDeductions_4F99A3DA859D48D2038EAB289272F9C1" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockDividendsPerShareCashPaid_627ECECC78ABE0C45DB0AB10741C4BF6_verboseLabel_en-US" xlink:label="lab_us-gaap_CommonStockDividendsPerShareCashPaid_627ECECC78ABE0C45DB0AB10741C4BF6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Common stock dividends (usd per share)</link:label>
    <link:label id="lab_us-gaap_CommonStockDividendsPerShareCashPaid_627ECECC78ABE0C45DB0AB10741C4BF6_label_en-US" xlink:label="lab_us-gaap_CommonStockDividendsPerShareCashPaid_627ECECC78ABE0C45DB0AB10741C4BF6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Dividends, Per Share, Cash Paid</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockDividendsPerShareCashPaid" xlink:label="loc_us-gaap_CommonStockDividendsPerShareCashPaid_627ECECC78ABE0C45DB0AB10741C4BF6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockDividendsPerShareCashPaid_627ECECC78ABE0C45DB0AB10741C4BF6" xlink:to="lab_us-gaap_CommonStockDividendsPerShareCashPaid_627ECECC78ABE0C45DB0AB10741C4BF6" xlink:type="arc" />
    <link:label id="lab_us-gaap_DebtDisclosureTextBlock_1A92E3F525ED2633E68C24DA99A643E0_terseLabel_en-US" xlink:label="lab_us-gaap_DebtDisclosureTextBlock_1A92E3F525ED2633E68C24DA99A643E0" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Short and Long-Term Funding</link:label>
    <link:label id="lab_us-gaap_DebtDisclosureTextBlock_1A92E3F525ED2633E68C24DA99A643E0_label_en-US" xlink:label="lab_us-gaap_DebtDisclosureTextBlock_1A92E3F525ED2633E68C24DA99A643E0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Debt Disclosure [Text Block]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DebtDisclosureTextBlock" xlink:label="loc_us-gaap_DebtDisclosureTextBlock_1A92E3F525ED2633E68C24DA99A643E0" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DebtDisclosureTextBlock_1A92E3F525ED2633E68C24DA99A643E0" xlink:to="lab_us-gaap_DebtDisclosureTextBlock_1A92E3F525ED2633E68C24DA99A643E0" xlink:type="arc" />
    <link:label id="lab_us-gaap_AssetsAbstract_8B7BB55DB9CA23F3BB4BA1CF1427B5E5_verboseLabel_en-US" xlink:label="lab_us-gaap_AssetsAbstract_8B7BB55DB9CA23F3BB4BA1CF1427B5E5" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">ASSETS</link:label>
    <link:label id="lab_us-gaap_AssetsAbstract_8B7BB55DB9CA23F3BB4BA1CF1427B5E5_label_en-US" xlink:label="lab_us-gaap_AssetsAbstract_8B7BB55DB9CA23F3BB4BA1CF1427B5E5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AssetsAbstract" xlink:label="loc_us-gaap_AssetsAbstract_8B7BB55DB9CA23F3BB4BA1CF1427B5E5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AssetsAbstract_8B7BB55DB9CA23F3BB4BA1CF1427B5E5" xlink:to="lab_us-gaap_AssetsAbstract_8B7BB55DB9CA23F3BB4BA1CF1427B5E5" xlink:type="arc" />
    <link:label id="lab_us-gaap_HeldToMaturitySecurities_0E6081AB7E16FF9A4F51A1CF1427F8BF_verboseLabel_en-US" xlink:label="lab_us-gaap_HeldToMaturitySecurities_0E6081AB7E16FF9A4F51A1CF1427F8BF" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Investment securities held to maturity, at amortized cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_HeldToMaturitySecurities" xlink:label="loc_us-gaap_HeldToMaturitySecurities_0E6081AB7E16FF9A4F51A1CF1427F8BF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_HeldToMaturitySecurities_0E6081AB7E16FF9A4F51A1CF1427F8BF" xlink:to="lab_us-gaap_HeldToMaturitySecurities_0E6081AB7E16FF9A4F51A1CF1427F8BF" xlink:type="arc" />
    <link:label id="lab_us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock_2348350C1813F89A773DA1CF14279603_verboseLabel_en-US" xlink:label="lab_us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock_2348350C1813F89A773DA1CF14279603" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Federal Home Loan Bank and Federal Reserve Bank stocks, at cost</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock" xlink:label="loc_us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock_2348350C1813F89A773DA1CF14279603" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock_2348350C1813F89A773DA1CF14279603" xlink:to="lab_us-gaap_FederalHomeLoanBankStockAndFederalReserveBankStock_2348350C1813F89A773DA1CF14279603" xlink:type="arc" />
    <link:label id="lab_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_9E212CE58C76F3EEB452A1CF1427C407_verboseLabel_en-US" xlink:label="lab_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_9E212CE58C76F3EEB452A1CF1427C407" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Residential loans held for sale</link:label>
    <link:label id="lab_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_9E212CE58C76F3EEB452A1CF1427C407_label_en-US" xlink:label="lab_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_9E212CE58C76F3EEB452A1CF1427C407" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Residential Loans Receivable Held-for-sale, Net, Not Part of Disposal Group</link:label>
    <link:label id="lab_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_9E212CE58C76F3EEB452A1CF1427C407_documentation_en-US" xlink:label="lab_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_9E212CE58C76F3EEB452A1CF1427C407" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Amount, after allowance for bad debt, of Residential loan receivables held-for-sale that are not part of a disposal group. Excludes loans and leases covered under loss sharing agreements and loans classified as debt securities.</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup" xlink:label="loc_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_9E212CE58C76F3EEB452A1CF1427C407" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_9E212CE58C76F3EEB452A1CF1427C407" xlink:to="lab_asb_ResidentialLoansReceivableHeldforsaleNetNotPartofDisposalGroup_9E212CE58C76F3EEB452A1CF1427C407" xlink:type="arc" />
    <link:label id="lab_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_1D39DD8389652853128FA1CF14278231_verboseLabel_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_1D39DD8389652853128FA1CF14278231" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Loans</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome" xlink:label="loc_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_1D39DD8389652853128FA1CF14278231" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_1D39DD8389652853128FA1CF14278231" xlink:to="lab_us-gaap_LoansAndLeasesReceivableNetOfDeferredIncome_1D39DD8389652853128FA1CF14278231" xlink:type="arc" />
    <link:label id="lab_us-gaap_LoansAndLeasesReceivableAllowance_9F5DF9FBF4E89D27A102A1CF1427D2ED_negatedLabel_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableAllowance_9F5DF9FBF4E89D27A102A1CF1427D2ED" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Allowance for loan losses</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LoansAndLeasesReceivableAllowance" xlink:label="loc_us-gaap_LoansAndLeasesReceivableAllowance_9F5DF9FBF4E89D27A102A1CF1427D2ED" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LoansAndLeasesReceivableAllowance_9F5DF9FBF4E89D27A102A1CF1427D2ED" xlink:to="lab_us-gaap_LoansAndLeasesReceivableAllowance_9F5DF9FBF4E89D27A102A1CF1427D2ED" xlink:type="arc" />
    <link:label id="lab_us-gaap_LoansAndLeasesReceivableNetReportedAmount_9F814884A3EDEDF81EEAA1CF1427275E_totalLabel_en-US" xlink:label="lab_us-gaap_LoansAndLeasesReceivableNetReportedAmount_9F814884A3EDEDF81EEAA1CF1427275E" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Loans, net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LoansAndLeasesReceivableNetReportedAmount" xlink:label="loc_us-gaap_LoansAndLeasesReceivableNetReportedAmount_9F814884A3EDEDF81EEAA1CF1427275E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LoansAndLeasesReceivableNetReportedAmount_9F814884A3EDEDF81EEAA1CF1427275E" xlink:to="lab_us-gaap_LoansAndLeasesReceivableNetReportedAmount_9F814884A3EDEDF81EEAA1CF1427275E" xlink:type="arc" />
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_28B5F2ACAEFCEA2897C2A1CF14279EDD_verboseLabel_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_28B5F2ACAEFCEA2897C2A1CF14279EDD" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Premises and equipment, net</link:label>
    <link:label id="lab_us-gaap_PropertyPlantAndEquipmentNet_28B5F2ACAEFCEA2897C2A1CF14279EDD_label_en-US" xlink:label="lab_us-gaap_PropertyPlantAndEquipmentNet_28B5F2ACAEFCEA2897C2A1CF14279EDD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Property, Plant and Equipment, Net</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PropertyPlantAndEquipmentNet" xlink:label="loc_us-gaap_PropertyPlantAndEquipmentNet_28B5F2ACAEFCEA2897C2A1CF14279EDD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PropertyPlantAndEquipmentNet_28B5F2ACAEFCEA2897C2A1CF14279EDD" xlink:to="lab_us-gaap_PropertyPlantAndEquipmentNet_28B5F2ACAEFCEA2897C2A1CF14279EDD" xlink:type="arc" />
    <link:label id="lab_us-gaap_ServicingAsset_8547724FF8E9BAB139B8A1CF1427F8D9_terseLabel_en-US" xlink:label="lab_us-gaap_ServicingAsset_8547724FF8E9BAB139B8A1CF1427F8D9" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Mortgage servicing rights</link:label>
    <link:label id="lab_us-gaap_ServicingAsset_8547724FF8E9BAB139B8A1CF1427F8D9_label_en-US" xlink:label="lab_us-gaap_ServicingAsset_8547724FF8E9BAB139B8A1CF1427F8D9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Servicing Asset</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ServicingAsset" xlink:label="loc_us-gaap_ServicingAsset_8547724FF8E9BAB139B8A1CF1427F8D9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ServicingAsset_8547724FF8E9BAB139B8A1CF1427F8D9" xlink:to="lab_us-gaap_ServicingAsset_8547724FF8E9BAB139B8A1CF1427F8D9" xlink:type="arc" />
    <link:label id="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_0B871479CED755EBE761A1CF1427CF10_verboseLabel_en-US" xlink:label="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_0B871479CED755EBE761A1CF1427CF10" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other intangible assets</link:label>
    <link:label id="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_0B871479CED755EBE761A1CF1427CF10_label_en-US" xlink:label="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_0B871479CED755EBE761A1CF1427CF10" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Intangible Assets, Net (Excluding Goodwill)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IntangibleAssetsNetExcludingGoodwill" xlink:label="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_0B871479CED755EBE761A1CF1427CF10" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IntangibleAssetsNetExcludingGoodwill_0B871479CED755EBE761A1CF1427CF10" xlink:to="lab_us-gaap_IntangibleAssetsNetExcludingGoodwill_0B871479CED755EBE761A1CF1427CF10" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherAssets_89C971ED0436C4212ACFA1CF14272D35_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherAssets_89C971ED0436C4212ACFA1CF14272D35" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other assets</link:label>
    <link:label id="lab_us-gaap_OtherAssets_89C971ED0436C4212ACFA1CF14272D35_label_en-US" xlink:label="lab_us-gaap_OtherAssets_89C971ED0436C4212ACFA1CF14272D35" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherAssets" xlink:label="loc_us-gaap_OtherAssets_89C971ED0436C4212ACFA1CF14272D35" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherAssets_89C971ED0436C4212ACFA1CF14272D35" xlink:to="lab_us-gaap_OtherAssets_89C971ED0436C4212ACFA1CF14272D35" xlink:type="arc" />
    <link:label id="lab_us-gaap_Assets_53FA8939615F4C816D35A1CF1427F3F9_totalLabel_en-US" xlink:label="lab_us-gaap_Assets_53FA8939615F4C816D35A1CF1427F3F9" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total assets</link:label>
    <link:label id="lab_us-gaap_Assets_53FA8939615F4C816D35A1CF1427F3F9_label_en-US" xlink:label="lab_us-gaap_Assets_53FA8939615F4C816D35A1CF1427F3F9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Assets</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Assets" xlink:label="loc_us-gaap_Assets_53FA8939615F4C816D35A1CF1427F3F9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Assets_53FA8939615F4C816D35A1CF1427F3F9" xlink:to="lab_us-gaap_Assets_53FA8939615F4C816D35A1CF1427F3F9" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_02B9283AADA46D6E791CA1CF14272900_verboseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_02B9283AADA46D6E791CA1CF14272900" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">LIABILITIES AND STOCKHOLDERS&#8217; EQUITY</link:label>
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_02B9283AADA46D6E791CA1CF14272900_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_02B9283AADA46D6E791CA1CF14272900" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities and Equity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquityAbstract" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_02B9283AADA46D6E791CA1CF14272900" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquityAbstract_02B9283AADA46D6E791CA1CF14272900" xlink:to="lab_us-gaap_LiabilitiesAndStockholdersEquityAbstract_02B9283AADA46D6E791CA1CF14272900" xlink:type="arc" />
    <link:label id="lab_us-gaap_NoninterestBearingDomesticDepositDemand_395E17C6A20513B4342AA1CF14277024_verboseLabel_en-US" xlink:label="lab_us-gaap_NoninterestBearingDomesticDepositDemand_395E17C6A20513B4342AA1CF14277024" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Noninterest-bearing demand deposits</link:label>
    <link:label id="lab_us-gaap_NoninterestBearingDomesticDepositDemand_395E17C6A20513B4342AA1CF14277024_label_en-US" xlink:label="lab_us-gaap_NoninterestBearingDomesticDepositDemand_395E17C6A20513B4342AA1CF14277024" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Noninterest-bearing Domestic Deposit, Demand</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NoninterestBearingDomesticDepositDemand" xlink:label="loc_us-gaap_NoninterestBearingDomesticDepositDemand_395E17C6A20513B4342AA1CF14277024" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NoninterestBearingDomesticDepositDemand_395E17C6A20513B4342AA1CF14277024" xlink:to="lab_us-gaap_NoninterestBearingDomesticDepositDemand_395E17C6A20513B4342AA1CF14277024" xlink:type="arc" />
    <link:label id="lab_us-gaap_InterestBearingDepositLiabilitiesDomestic_F94207C8B8FE9BE0D8D8A1CF14279B63_verboseLabel_en-US" xlink:label="lab_us-gaap_InterestBearingDepositLiabilitiesDomestic_F94207C8B8FE9BE0D8D8A1CF14279B63" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Interest-bearing deposits</link:label>
    <link:label id="lab_us-gaap_InterestBearingDepositLiabilitiesDomestic_F94207C8B8FE9BE0D8D8A1CF14279B63_label_en-US" xlink:label="lab_us-gaap_InterestBearingDepositLiabilitiesDomestic_F94207C8B8FE9BE0D8D8A1CF14279B63" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Interest-bearing Deposit Liabilities, Domestic</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_InterestBearingDepositLiabilitiesDomestic" xlink:label="loc_us-gaap_InterestBearingDepositLiabilitiesDomestic_F94207C8B8FE9BE0D8D8A1CF14279B63" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_InterestBearingDepositLiabilitiesDomestic_F94207C8B8FE9BE0D8D8A1CF14279B63" xlink:to="lab_us-gaap_InterestBearingDepositLiabilitiesDomestic_F94207C8B8FE9BE0D8D8A1CF14279B63" xlink:type="arc" />
    <link:label id="lab_us-gaap_Deposits_CAAC9B335C3028FBEEBCA1CF14271673_totalLabel_en-US" xlink:label="lab_us-gaap_Deposits_CAAC9B335C3028FBEEBCA1CF14271673" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total deposits</link:label>
    <link:label id="lab_us-gaap_Deposits_CAAC9B335C3028FBEEBCA1CF14271673_label_en-US" xlink:label="lab_us-gaap_Deposits_CAAC9B335C3028FBEEBCA1CF14271673" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deposits</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Deposits" xlink:label="loc_us-gaap_Deposits_CAAC9B335C3028FBEEBCA1CF14271673" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Deposits_CAAC9B335C3028FBEEBCA1CF14271673" xlink:to="lab_us-gaap_Deposits_CAAC9B335C3028FBEEBCA1CF14271673" xlink:type="arc" />
    <link:label id="lab_us-gaap_FederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_FB9B5EEF7105FC37AA76A1CF14273E24_verboseLabel_en-US" xlink:label="lab_us-gaap_FederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_FB9B5EEF7105FC37AA76A1CF14273E24" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Federal funds purchased and securities sold under agreements to repurchase</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_FederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase" xlink:label="loc_us-gaap_FederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_FB9B5EEF7105FC37AA76A1CF14273E24" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_FederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_FB9B5EEF7105FC37AA76A1CF14273E24" xlink:to="lab_us-gaap_FederalFundsPurchasedAndSecuritiesSoldUnderAgreementsToRepurchase_FB9B5EEF7105FC37AA76A1CF14273E24" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherShortTermBorrowings_81EAE97005DF0EC6CD1EA1CF14271E6F_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherShortTermBorrowings_81EAE97005DF0EC6CD1EA1CF14271E6F" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Other short-term funding</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherShortTermBorrowings" xlink:label="loc_us-gaap_OtherShortTermBorrowings_81EAE97005DF0EC6CD1EA1CF14271E6F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherShortTermBorrowings_81EAE97005DF0EC6CD1EA1CF14271E6F" xlink:to="lab_us-gaap_OtherShortTermBorrowings_81EAE97005DF0EC6CD1EA1CF14271E6F" xlink:type="arc" />
    <link:label id="lab_us-gaap_OtherLiabilities_4FADD0CBEDA2DB03AB68A1CF1427CB46_verboseLabel_en-US" xlink:label="lab_us-gaap_OtherLiabilities_4FADD0CBEDA2DB03AB68A1CF1427CB46" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Accrued expenses and other liabilities</link:label>
    <link:label id="lab_us-gaap_OtherLiabilities_4FADD0CBEDA2DB03AB68A1CF1427CB46_label_en-US" xlink:label="lab_us-gaap_OtherLiabilities_4FADD0CBEDA2DB03AB68A1CF1427CB46" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherLiabilities" xlink:label="loc_us-gaap_OtherLiabilities_4FADD0CBEDA2DB03AB68A1CF1427CB46" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherLiabilities_4FADD0CBEDA2DB03AB68A1CF1427CB46" xlink:to="lab_us-gaap_OtherLiabilities_4FADD0CBEDA2DB03AB68A1CF1427CB46" xlink:type="arc" />
    <link:label id="lab_us-gaap_Liabilities_0A3127932A6F65190377A1CF142759B2_totalLabel_en-US" xlink:label="lab_us-gaap_Liabilities_0A3127932A6F65190377A1CF142759B2" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total liabilities</link:label>
    <link:label id="lab_us-gaap_Liabilities_0A3127932A6F65190377A1CF142759B2_label_en-US" xlink:label="lab_us-gaap_Liabilities_0A3127932A6F65190377A1CF142759B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_Liabilities" xlink:label="loc_us-gaap_Liabilities_0A3127932A6F65190377A1CF142759B2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_Liabilities_0A3127932A6F65190377A1CF142759B2" xlink:to="lab_us-gaap_Liabilities_0A3127932A6F65190377A1CF142759B2" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquityAbstract_437EBC24BAC9C744C508A1CF1427C662_verboseLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquityAbstract_437EBC24BAC9C744C508A1CF1427C662" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Stockholders&#8217; equity</link:label>
    <link:label id="lab_us-gaap_StockholdersEquityAbstract_437EBC24BAC9C744C508A1CF1427C662_label_en-US" xlink:label="lab_us-gaap_StockholdersEquityAbstract_437EBC24BAC9C744C508A1CF1427C662" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Stockholders' Equity Attributable to Parent [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockholdersEquityAbstract" xlink:label="loc_us-gaap_StockholdersEquityAbstract_437EBC24BAC9C744C508A1CF1427C662" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquityAbstract_437EBC24BAC9C744C508A1CF1427C662" xlink:to="lab_us-gaap_StockholdersEquityAbstract_437EBC24BAC9C744C508A1CF1427C662" xlink:type="arc" />
    <link:label id="lab_us-gaap_PreferredStockIncludingAdditionalPaidInCapital_A3521DA310BE929A980FA1CF1427D091_verboseLabel_en-US" xlink:label="lab_us-gaap_PreferredStockIncludingAdditionalPaidInCapital_A3521DA310BE929A980FA1CF1427D091" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Preferred equity</link:label>
    <link:label id="lab_us-gaap_PreferredStockIncludingAdditionalPaidInCapital_A3521DA310BE929A980FA1CF1427D091_label_en-US" xlink:label="lab_us-gaap_PreferredStockIncludingAdditionalPaidInCapital_A3521DA310BE929A980FA1CF1427D091" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Preferred Stock, Including Additional Paid in Capital</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PreferredStockIncludingAdditionalPaidInCapital" xlink:label="loc_us-gaap_PreferredStockIncludingAdditionalPaidInCapital_A3521DA310BE929A980FA1CF1427D091" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PreferredStockIncludingAdditionalPaidInCapital_A3521DA310BE929A980FA1CF1427D091" xlink:to="lab_us-gaap_PreferredStockIncludingAdditionalPaidInCapital_A3521DA310BE929A980FA1CF1427D091" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockValue_E2A764A4AD65390F2BDDA1CF14278696_verboseLabel_en-US" xlink:label="lab_us-gaap_CommonStockValue_E2A764A4AD65390F2BDDA1CF14278696" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Common stock</link:label>
    <link:label id="lab_us-gaap_CommonStockValue_E2A764A4AD65390F2BDDA1CF14278696_label_en-US" xlink:label="lab_us-gaap_CommonStockValue_E2A764A4AD65390F2BDDA1CF14278696" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Value, Issued</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockValue" xlink:label="loc_us-gaap_CommonStockValue_E2A764A4AD65390F2BDDA1CF14278696" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockValue_E2A764A4AD65390F2BDDA1CF14278696" xlink:to="lab_us-gaap_CommonStockValue_E2A764A4AD65390F2BDDA1CF14278696" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdditionalPaidInCapitalCommonStock_B213CEF90E9C9FE5CD4BA1CF14273180_verboseLabel_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapitalCommonStock_B213CEF90E9C9FE5CD4BA1CF14273180" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Surplus</link:label>
    <link:label id="lab_us-gaap_AdditionalPaidInCapitalCommonStock_B213CEF90E9C9FE5CD4BA1CF14273180_label_en-US" xlink:label="lab_us-gaap_AdditionalPaidInCapitalCommonStock_B213CEF90E9C9FE5CD4BA1CF14273180" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Additional Paid in Capital, Common Stock</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdditionalPaidInCapitalCommonStock" xlink:label="loc_us-gaap_AdditionalPaidInCapitalCommonStock_B213CEF90E9C9FE5CD4BA1CF14273180" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdditionalPaidInCapitalCommonStock_B213CEF90E9C9FE5CD4BA1CF14273180" xlink:to="lab_us-gaap_AdditionalPaidInCapitalCommonStock_B213CEF90E9C9FE5CD4BA1CF14273180" xlink:type="arc" />
    <link:label id="lab_us-gaap_RetainedEarningsAccumulatedDeficit_64820FE2F133D010403AA1CF1427CA14_verboseLabel_en-US" xlink:label="lab_us-gaap_RetainedEarningsAccumulatedDeficit_64820FE2F133D010403AA1CF1427CA14" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Retained earnings</link:label>
    <link:label id="lab_us-gaap_RetainedEarningsAccumulatedDeficit_64820FE2F133D010403AA1CF1427CA14_label_en-US" xlink:label="lab_us-gaap_RetainedEarningsAccumulatedDeficit_64820FE2F133D010403AA1CF1427CA14" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Retained Earnings (Accumulated Deficit)</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_RetainedEarningsAccumulatedDeficit" xlink:label="loc_us-gaap_RetainedEarningsAccumulatedDeficit_64820FE2F133D010403AA1CF1427CA14" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_RetainedEarningsAccumulatedDeficit_64820FE2F133D010403AA1CF1427CA14" xlink:to="lab_us-gaap_RetainedEarningsAccumulatedDeficit_64820FE2F133D010403AA1CF1427CA14" xlink:type="arc" />
    <link:label id="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_E59CB8BD4A79F9A04EFCA1CF14275D20_terseLabel_en-US" xlink:label="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_E59CB8BD4A79F9A04EFCA1CF14275D20" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accumulated other comprehensive loss</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax" xlink:label="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_E59CB8BD4A79F9A04EFCA1CF14275D20" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_E59CB8BD4A79F9A04EFCA1CF14275D20" xlink:to="lab_us-gaap_AccumulatedOtherComprehensiveIncomeLossNetOfTax_E59CB8BD4A79F9A04EFCA1CF14275D20" xlink:type="arc" />
    <link:label id="lab_us-gaap_TreasuryStockValue_B3BF58EDAFC8DF892826A1CF142784D5_negatedLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockValue_B3BF58EDAFC8DF892826A1CF142784D5" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Treasury stock, at cost</link:label>
    <link:label id="lab_us-gaap_TreasuryStockValue_B3BF58EDAFC8DF892826A1CF142784D5_label_en-US" xlink:label="lab_us-gaap_TreasuryStockValue_B3BF58EDAFC8DF892826A1CF142784D5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock, Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockValue" xlink:label="loc_us-gaap_TreasuryStockValue_B3BF58EDAFC8DF892826A1CF142784D5" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TreasuryStockValue_B3BF58EDAFC8DF892826A1CF142784D5" xlink:to="lab_us-gaap_TreasuryStockValue_B3BF58EDAFC8DF892826A1CF142784D5" xlink:type="arc" />
    <link:label id="lab_asb_TotalCommonEquity_6EAFF46E094927B9298EA1CF14274E85_totalLabel_en-US" xlink:label="lab_asb_TotalCommonEquity_6EAFF46E094927B9298EA1CF14274E85" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total common equity</link:label>
    <link:label id="lab_asb_TotalCommonEquity_6EAFF46E094927B9298EA1CF14274E85_label_en-US" xlink:label="lab_asb_TotalCommonEquity_6EAFF46E094927B9298EA1CF14274E85" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Total Common Equity</link:label>
    <link:label id="lab_asb_TotalCommonEquity_6EAFF46E094927B9298EA1CF14274E85_documentation_en-US" xlink:label="lab_asb_TotalCommonEquity_6EAFF46E094927B9298EA1CF14274E85" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Total Common Equity</link:label>
    <link:loc xlink:href="asb-20170331.xsd#asb_TotalCommonEquity" xlink:label="loc_asb_TotalCommonEquity_6EAFF46E094927B9298EA1CF14274E85" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_asb_TotalCommonEquity_6EAFF46E094927B9298EA1CF14274E85" xlink:to="lab_asb_TotalCommonEquity_6EAFF46E094927B9298EA1CF14274E85" xlink:type="arc" />
    <link:label id="lab_us-gaap_StockholdersEquity_666EC29F964DFD0A4218A1CF1427AD37_totalLabel_en-US" xlink:label="lab_us-gaap_StockholdersEquity_666EC29F964DFD0A4218A1CF1427AD37" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total stockholders&#8217; equity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_StockholdersEquity" xlink:label="loc_us-gaap_StockholdersEquity_666EC29F964DFD0A4218A1CF1427AD37" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_StockholdersEquity_666EC29F964DFD0A4218A1CF1427AD37" xlink:to="lab_us-gaap_StockholdersEquity_666EC29F964DFD0A4218A1CF1427AD37" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquity_D09A992B6F5C42805557A1CF14277DDE_totalLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquity_D09A992B6F5C42805557A1CF14277DDE" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total liabilities and stockholders&#8217; equity</link:label>
    <link:label id="lab_us-gaap_LiabilitiesAndStockholdersEquity_D09A992B6F5C42805557A1CF14277DDE_label_en-US" xlink:label="lab_us-gaap_LiabilitiesAndStockholdersEquity_D09A992B6F5C42805557A1CF14277DDE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities and Equity</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesAndStockholdersEquity" xlink:label="loc_us-gaap_LiabilitiesAndStockholdersEquity_D09A992B6F5C42805557A1CF14277DDE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesAndStockholdersEquity_D09A992B6F5C42805557A1CF14277DDE" xlink:to="lab_us-gaap_LiabilitiesAndStockholdersEquity_D09A992B6F5C42805557A1CF14277DDE" xlink:type="arc" />
    <link:label id="lab_us-gaap_PreferredStockSharesIssued_AEC7ECD3681B16ADD4A8A1CF142768B6_verboseLabel_en-US" xlink:label="lab_us-gaap_PreferredStockSharesIssued_AEC7ECD3681B16ADD4A8A1CF142768B6" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Preferred shares issued (in shares)</link:label>
    <link:label id="lab_us-gaap_PreferredStockSharesIssued_AEC7ECD3681B16ADD4A8A1CF142768B6_label_en-US" xlink:label="lab_us-gaap_PreferredStockSharesIssued_AEC7ECD3681B16ADD4A8A1CF142768B6" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Preferred Stock, Shares Issued</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PreferredStockSharesIssued" xlink:label="loc_us-gaap_PreferredStockSharesIssued_AEC7ECD3681B16ADD4A8A1CF142768B6" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PreferredStockSharesIssued_AEC7ECD3681B16ADD4A8A1CF142768B6" xlink:to="lab_us-gaap_PreferredStockSharesIssued_AEC7ECD3681B16ADD4A8A1CF142768B6" xlink:type="arc" />
    <link:label id="lab_us-gaap_PreferredStockSharesAuthorized_899F5B7E35FDEB6E32C2A1CF14275E88_verboseLabel_en-US" xlink:label="lab_us-gaap_PreferredStockSharesAuthorized_899F5B7E35FDEB6E32C2A1CF14275E88" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Preferred shares authorized (par value $1.00 per share) (in shares)</link:label>
    <link:label id="lab_us-gaap_PreferredStockSharesAuthorized_899F5B7E35FDEB6E32C2A1CF14275E88_label_en-US" xlink:label="lab_us-gaap_PreferredStockSharesAuthorized_899F5B7E35FDEB6E32C2A1CF14275E88" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Preferred Stock, Shares Authorized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PreferredStockSharesAuthorized" xlink:label="loc_us-gaap_PreferredStockSharesAuthorized_899F5B7E35FDEB6E32C2A1CF14275E88" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PreferredStockSharesAuthorized_899F5B7E35FDEB6E32C2A1CF14275E88" xlink:to="lab_us-gaap_PreferredStockSharesAuthorized_899F5B7E35FDEB6E32C2A1CF14275E88" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockSharesIssued_AB7898010F584577AB99A1CF14274055_verboseLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesIssued_AB7898010F584577AB99A1CF14274055" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Common shares issued (in shares)</link:label>
    <link:label id="lab_us-gaap_CommonStockSharesIssued_AB7898010F584577AB99A1CF14274055_label_en-US" xlink:label="lab_us-gaap_CommonStockSharesIssued_AB7898010F584577AB99A1CF14274055" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Shares, Issued</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockSharesIssued" xlink:label="loc_us-gaap_CommonStockSharesIssued_AB7898010F584577AB99A1CF14274055" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesIssued_AB7898010F584577AB99A1CF14274055" xlink:to="lab_us-gaap_CommonStockSharesIssued_AB7898010F584577AB99A1CF14274055" xlink:type="arc" />
    <link:label id="lab_us-gaap_CommonStockSharesAuthorized_C16BD380CED26EB5E72FA1CF1427E9C1_verboseLabel_en-US" xlink:label="lab_us-gaap_CommonStockSharesAuthorized_C16BD380CED26EB5E72FA1CF1427E9C1" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Common shares authorized (par value $0.01 per share) (in shares)</link:label>
    <link:label id="lab_us-gaap_CommonStockSharesAuthorized_C16BD380CED26EB5E72FA1CF1427E9C1_label_en-US" xlink:label="lab_us-gaap_CommonStockSharesAuthorized_C16BD380CED26EB5E72FA1CF1427E9C1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Common Stock, Shares Authorized</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_CommonStockSharesAuthorized" xlink:label="loc_us-gaap_CommonStockSharesAuthorized_C16BD380CED26EB5E72FA1CF1427E9C1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_CommonStockSharesAuthorized_C16BD380CED26EB5E72FA1CF1427E9C1" xlink:to="lab_us-gaap_CommonStockSharesAuthorized_C16BD380CED26EB5E72FA1CF1427E9C1" xlink:type="arc" />
    <link:label id="lab_us-gaap_TreasuryStockShares_7E5B72F4D137183F8CF7A1CF14271FB2_verboseLabel_en-US" xlink:label="lab_us-gaap_TreasuryStockShares_7E5B72F4D137183F8CF7A1CF14271FB2" xlink:role="http://www.xbrl.org/2003/role/verboseLabel" xlink:type="resource" xml:lang="en-US">Treasury shares of common stock (in shares)</link:label>
    <link:label id="lab_us-gaap_TreasuryStockShares_7E5B72F4D137183F8CF7A1CF14271FB2_label_en-US" xlink:label="lab_us-gaap_TreasuryStockShares_7E5B72F4D137183F8CF7A1CF14271FB2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Treasury Stock, Shares</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_TreasuryStockShares" xlink:label="loc_us-gaap_TreasuryStockShares_7E5B72F4D137183F8CF7A1CF14271FB2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_TreasuryStockShares_7E5B72F4D137183F8CF7A1CF14271FB2" xlink:to="lab_us-gaap_TreasuryStockShares_7E5B72F4D137183F8CF7A1CF14271FB2" xlink:type="arc" />
  </link:labelLink>
</link:linkbase>
