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Debt (Narrative) (Details)
$ in Millions
8 Months Ended 12 Months Ended
May 11, 2018
USD ($)
loans
Dec. 31, 2018
USD ($)
Dec. 31, 2018
USD ($)
Dec. 31, 2017
USD ($)
Dec. 31, 2016
USD ($)
Jun. 15, 2018
USD ($)
Oct. 05, 2017
USD ($)
May 12, 2017
USD ($)
Aug. 14, 2013
USD ($)
Debt Instrument                  
Interest expense on debt     $ 9.5 $ 2.3 $ 3.0        
Repayments of debt, principal     15.4 365.0 404.6        
Debt   $ 192.7 192.7 23.8          
Draw down of debt and revolving line of credit     84.1 376.0 352.5        
Interest paid     8.8 1.4 2.1        
WTM Bank Facility                  
Debt Instrument                  
Total commitment under revolving credit facility                 $ 425.0
Interest expense on debt     0.3 0.6 1.2        
NSM Holding Co LLC                  
Debt Instrument                  
Debt   178.5 178.5 0.0          
NSM Holding Co LLC | NSM Bank Facility                  
Debt Instrument                  
Total commitment under revolving credit facility $ 100.0                
Number of delayed draw loans | loans 2                
MediaAlpha                  
Debt Instrument                  
Debt   14.2 14.2 23.8          
MediaAlpha | MediaAlpha Bank Facility                  
Debt Instrument                  
Total commitment under revolving credit facility             $ 28.4 $ 20.0  
Interest expense on debt     1.2 1.0 0.9        
Debt instrument at face value   14.3 14.3 23.9          
Debt   $ 14.2 $ 14.2 $ 23.8          
Effective yield (as a percent)   7.10% 7.10% 5.60%          
Draw down of debt and revolving line of credit     $ 3.0 $ 20.0          
MediaAlpha | Previous MediaAlpha Bank Facility                  
Debt Instrument                  
Total commitment under revolving credit facility   $ 20.0 20.0            
Repayments of debt, principal     $ 12.9            
Term Loan | MediaAlpha Bank Facility                  
Debt Instrument                  
Basis spread on variable rate     1.50%            
Term Loan | NSM Holding Co LLC | NSM Bank Facility                  
Debt Instrument                  
Repayments of debt, principal   0.8              
Debt instrument at face value   $ 180.4 $ 180.4 0.0          
Debt       0.0          
Effective yield (as a percent)   7.40% 7.40%            
Term Loan | NSM Holding Co LLC | Ageas Bank Facility                  
Debt Instrument                  
Amount outstanding   $ 2.2 $ 2.2            
Fair value of amount outstanding   (0.3) (0.3)            
Amortization of purchase accounting adjustment     (0.3)            
Term Loan | MediaAlpha | MediaAlpha Bank Facility                  
Debt Instrument                  
Total commitment under revolving credit facility   18.4 18.4            
Repayments of debt, principal     3.6 2.1          
Debt instrument at face value   14.3 14.3            
Revolving Credit Facility | NSM Holding Co LLC | NSM Bank Facility                  
Debt Instrument                  
Total commitment under revolving credit facility $ 10.0                
Current borrowing capacity 2.0                
Repayments of lines of credit   2.0              
Revolving Credit Facility | MediaAlpha | MediaAlpha Bank Facility                  
Debt Instrument                  
Amount outstanding   10.0 10.0            
Repayments of debt, principal     $ 9.0 6.0          
Basis spread on variable rate     0.25%            
Term Loan and Revolving Credit Loan | NSM Holding Co LLC | NSM Bank Facility                  
Debt Instrument                  
Debt instrument at face value   $ 180.4 $ 180.4            
London Interbank Offered Rate (LIBOR) | Term Loan | Minimum | NSM Holding Co LLC | NSM Bank Facility                  
Debt Instrument                  
Basis spread on variable rate   4.25% 4.25%            
London Interbank Offered Rate (LIBOR) | Term Loan | Maximum | NSM Holding Co LLC | NSM Bank Facility                  
Debt Instrument                  
Basis spread on variable rate   4.75% 4.75%            
Prime Rate | Term Loan | Minimum | NSM Holding Co LLC | NSM Bank Facility                  
Debt Instrument                  
Basis spread on variable rate   3.25% 3.25%            
Prime Rate | Term Loan | Maximum | NSM Holding Co LLC | NSM Bank Facility                  
Debt Instrument                  
Basis spread on variable rate   3.75% 3.75%            
Interest Rate Swap | NSM Holding Co LLC                  
Debt Instrument                  
Fixed interest rate   2.97% 2.97%            
Variable interest rate   2.52% 2.52%            
Interest Rate Swap | Term Loan | NSM Holding Co LLC | NSM Bank Facility                  
Debt Instrument                  
Total commitment under revolving credit facility           $ 151.0      
Fixed interest rate   2.97% 2.97%            
Variable interest rate   2.52% 2.52%            
Debt   $ 150.2 $ 150.2            
Debt, weighted average interest rate   7.42% 7.42%            
Fresh Insurance Services Group Limited | Term Loan | NSM Holding Co LLC | NSM Bank Facility                  
Debt Instrument                  
Amount outstanding 51.0                
KBK Insurance Group, Inc. & KBK Premium Services, Inc. | Term Loan | NSM Holding Co LLC | NSM Bank Facility                  
Debt Instrument                  
Amount outstanding $ 30.1                
NSM Holding Co LLC                  
Debt Instrument                  
Interest expense on debt     $ 8.0 $ 0.0 $ 0.0        
Designated as Hedging Instrument | Interest Rate Swap | Term Loan | NSM Holding Co LLC | NSM Bank Facility                  
Debt Instrument                  
Debt   $ 150.2 $ 150.2            
Debt, weighted average interest rate   7.47% 7.47%            
Not Designated as Hedging Instrument | Interest Rate Swap | Term Loan | NSM Holding Co LLC | NSM Bank Facility                  
Debt Instrument                  
Debt   $ 30.0 $ 30.0            
Effective yield (as a percent)   6.85% 6.85%