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Fair Value of Financial Instruments (Details) - USD ($)
$ in Millions
Dec. 31, 2018
Dec. 31, 2017
Balance Sheet Grouping, Financial Statement Captions [Line Items]    
Debt $ 192.7 $ 23.8
NSM Holding Co LLC    
Balance Sheet Grouping, Financial Statement Captions [Line Items]    
Debt 178.5 0.0
NSM Holding Co LLC | Fair value | NSM Bank Facility    
Balance Sheet Grouping, Financial Statement Captions [Line Items]    
Debt, fair value 176.1 0.0
MediaAlpha    
Balance Sheet Grouping, Financial Statement Captions [Line Items]    
Debt 14.2 23.8
MediaAlpha | MediaAlpha Bank Facility    
Balance Sheet Grouping, Financial Statement Captions [Line Items]    
Debt 14.2 23.8
MediaAlpha | Fair value | MediaAlpha Bank Facility    
Balance Sheet Grouping, Financial Statement Captions [Line Items]    
Debt, fair value 14.6 23.9
MediaAlpha | Carrying Value | MediaAlpha Bank Facility    
Balance Sheet Grouping, Financial Statement Captions [Line Items]    
Debt 14.2 23.8
Term Loan | NSM Holding Co LLC | NSM Bank Facility    
Balance Sheet Grouping, Financial Statement Captions [Line Items]    
Debt   0.0
Term Loan | NSM Holding Co LLC | Carrying Value | NSM Bank Facility    
Balance Sheet Grouping, Financial Statement Captions [Line Items]    
Debt $ 176.6 $ 0.0