Employee Share-Based Incentive Compensation Plans (MediaAlpha Class B Unit Awards) (Details) - Capital Unit, Class B - MediaAlpha $ in Millions	12 Months Ended
Dec. 31, 2018 USD ($)
Share-based compensation arrangement by share-based payment award
Expense recognized	$ 11.7
Compensation not recognized	$ 3.3
Minimum
Share-based compensation arrangement by share-based payment award
Award service period	36 months
Maximum
Share-based compensation arrangement by share-based payment award
Award service period	48 months

Represents the expense recognized during the period arising from equity-based compensation arrangements (for example, shares of stock, unit, stock options or other equity instruments) with employees, directors and certain consultants qualifying for treatment as employees.

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 718
-SubTopic 10
-Section 50
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- Definition

Unrecognized cost of unvested share-based awards, other than options, awarded to employees as compensation.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 718
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-Section 50
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- Definition

Estimated period over which an employee is required to provide service in exchange for the equity-based payment award, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
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-Paragraph 2
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- Definition

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

+ References

No definition available.

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