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Employee Share-Based Incentive Compensation Plans (Non-Qualified Options & MediaAlpha Class B Share Awards) (Details) - USD ($)
$ / shares in Units, $ in Millions
3 Months Ended 6 Months Ended
Jan. 20, 2017
Jun. 30, 2018
Jun. 30, 2017
Jun. 30, 2018
Dec. 31, 2016
Share-based compensation arrangement by share-based payment award          
Shares issued, price per share         $ 742
Common Stock          
Share-based compensation arrangement by share-based payment award          
Conversion of stock, shares converted     5,142    
Chief Executive Officer | Employee Stock Option          
Share-based compensation arrangement by share-based payment award          
Non-option equity instruments, exercised 125,000   40,000    
Options, exercises in period, intrinsic value     $ 4.4    
MediaAlpha | Class B          
Share-based compensation arrangement by share-based payment award          
Expense recognized   $ 0.3   $ 6.7  
Compensation cost not yet recognized   $ 0.3   $ 0.3  
Minimum | MediaAlpha | Class B          
Share-based compensation arrangement by share-based payment award          
Service period       36 months  
Maximum | MediaAlpha | Class B          
Share-based compensation arrangement by share-based payment award          
Service period       48 months