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Debt (Narrative) (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2017
Dec. 31, 2016
Dec. 31, 2015
Oct. 05, 2017
May 12, 2017
Jul. 23, 2015
Aug. 14, 2013
Debt Instrument [Line Items]              
Repayments of debt, principal $ 365.0 $ 404.6 $ 76.1        
Interest expense 2.3 3.0 1.6        
Draw down of debt and revolving line of credit 376.0 352.5 171.5        
Interest paid 1.4 2.1 0.1        
WTM Bank Facility              
Debt Instrument [Line Items]              
Total commitment under revolving credit facility             $ 425.0
Issuance of debt, net of debt issuance costs $ 350.0 $ 350.0          
Debt, weighted average interest rate 4.45% 3.85%          
Repayments of debt, principal $ 350.0 $ 400.0          
Interest expense 0.6 1.2 0.1        
MediaAlpha Bank Facility              
Debt Instrument [Line Items]              
Interest expense 1.0 0.9 0.4        
MediaAlpha              
Debt Instrument [Line Items]              
Interest expense 1.0 $ 0.9 $ 0.4        
MediaAlpha | MediaAlpha Bank Facility              
Debt Instrument [Line Items]              
Total commitment under revolving credit facility       $ 28.4 $ 20.0    
Draw down of debt and revolving line of credit 6.0            
MediaAlpha | Previous MediaAlpha Bank Facility              
Debt Instrument [Line Items]              
Total commitment under revolving credit facility           $ 20.0  
Repayments of debt, principal $ 12.9            
Term Loan | MediaAlpha Bank Facility              
Debt Instrument [Line Items]              
Debt instrument, basis spread on variable rate 1.50%            
Term Loan | MediaAlpha | MediaAlpha Bank Facility              
Debt Instrument [Line Items]              
Total commitment under revolving credit facility $ 18.4            
Issuance of debt, net of debt issuance costs 20.0            
Repayments of debt, principal 2.1            
Long-term line of credit 17.9            
Revolving Credit Facility | MediaAlpha | MediaAlpha Bank Facility              
Debt Instrument [Line Items]              
Total commitment under revolving credit facility 10.0            
Long-term line of credit $ 6.0            
Line of Credit | MediaAlpha Bank Facility              
Debt Instrument [Line Items]              
Debt instrument, basis spread on variable rate 0.25%