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Summary of Significant Accounting Policies (Basis of Presentation) (Details)
$ in Millions
6 Months Ended
Jun. 30, 2017
USD ($)
publisher
advertiser
Jun. 30, 2016
USD ($)
Dec. 31, 2016
Jul. 31, 2012
USD ($)
HG Global        
Basis of Presentation        
Percentage of par value of policy reinsured 15.00%      
Surplus notes       $ 503.0
MediaAlpha        
Basis of Presentation        
Number of advertisers | advertiser 300      
Number of publishers | publisher 225      
Preferred Stock | HG Global        
Basis of Presentation        
Ownership interest (as a percent) 96.90%   96.90%  
Common Stock | HG Global        
Basis of Presentation        
Ownership interest (as a percent) 88.40%   88.40%  
Restricted Stock        
Basis of Presentation        
Payments Related to Tax Withholding for Share-based Compensation $ 9.2 $ 5.8