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<edgarSubmission xmlns="http://www.sec.gov/edgar/thirteenffiler" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>13F-HR</submissionType>
    <filerInfo>
      <liveTestFlag>LIVE</liveTestFlag>
      <flags>
        <confirmingCopyFlag>false</confirmingCopyFlag>
        <returnCopyFlag>true</returnCopyFlag>
        <overrideInternetFlag>false</overrideInternetFlag>
      </flags>
      <filer>
        <credentials>
          <cik>0000769963</cik>
          <ccc>XXXXXXXX</ccc>
        </credentials>
      </filer>
      <periodOfReport>09-30-2013</periodOfReport>
    </filerInfo>
  </headerData>
  <formData>
    <coverPage>
      <reportCalendarOrQuarter>09-30-2013</reportCalendarOrQuarter>
      <filingManager>
        <name>HOWE &amp; RUSLING INC</name>
        <address>
          <com:street1>120 EAST AVE</com:street1>
          <com:city>ROCHESTER</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>14604</com:zipCode>
        </address>
      </filingManager>
      <reportType>13F HOLDINGS REPORT</reportType>
      <form13FFileNumber>028-01563</form13FFileNumber>
      <provideInfoForInstruction5>N</provideInfoForInstruction5>
    </coverPage>
    <signatureBlock>
      <name>Craig D. Cairns</name>
      <title>President and CCO</title>
      <phone>585-325-4140</phone>
      <signature>Craig D. Cairms</signature>
      <city>Rochester</city>
      <stateOrCountry>NY</stateOrCountry>
      <signatureDate>11-08-2013</signatureDate>
    </signatureBlock>
    <summaryPage>
      <otherIncludedManagersCount>0</otherIncludedManagersCount>
      <tableEntryTotal>891</tableEntryTotal>
      <tableValueTotal>273750</tableValueTotal>
      <isConfidentialOmitted>true</isConfidentialOmitted>
    </summaryPage>
  </formData>
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