13F-HR 1 inftable033110.txt 13F 03/31/10, COVER, SUMMARY, AND TABLE Form 13F Form 13F Cover Page Report for the Calendar Year or Quarter Ended: March 31, 2010 Institutional Investment Manager Filing this Report: Name: Howe and Rusling, Inc. Address: 120 East Avenue Rochester, NY 14604 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this submission. Person Signing this Report on Behalf of Reporting Manager: Name: Craig D. Cairns Title: Chief Compliance Officer Phone: 585-325-4140 Signature, Place, and Date of Signing: Craig D. Cairns, Rochester, New York April 30, 2010 Report Type (Check only one.): [X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: None FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 144 Form 13F Information Table Value Total: $269127 Howe & Rusling FORM 13F March 31, 2010 Voting Authority -------------------------- Value Shares/ Sh/ Put/ Invstmt Other Name of Issuer Title of class CUSIP (x$1000) Prn Amt Prn Call Dscretn Managers Sole Shared None ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M CO (NEW) COM 88579Y101 998 11945 SH SOLE 7803 4142 ABBOTT LABORATORIES COM 002824100 1948 36984 SH SOLE 22545 14439 ADZONE RESH INC COM COM 0 92500 SH SOLE 92500 AFFILIATED MNGRS GRP COM 008252108 819 10367 SH SOLE 6508 4084 AGCO CORP COM 001084102 794 22140 SH SOLE 13155 9505 ALCATEL LUCENT COM 70 22398 SH SOLE 175 22223 ALLERGAN INC COM 018490102 261 4000 SH SOLE 4000 ALTRIA GROUP INC COM 02209S103 1332 64896 SH SOLE 47929 16967 ALUMINA LTD SPONSORED ADR COM 022205108 77 12312 SH SOLE 12312 ANADARKO PETROLEUM COM 032511107 587 8056 SH SOLE 2510 5546 APPLE COMPUTER COM 037833100 295 1257 SH SOLE 527 730 ARCH CHEMICALS, INC. COM 03937R102 806 23430 SH SOLE 13915 10060 AT&T INC COM 00206R102 1233 47726 SH SOLE 31219 16507 AUTOMATIC DATA PROCESS COM 053015103 379 8522 SH SOLE 8180 342 AUTOZONE INC COM 053332102 5867 33895 SH SOLE 18960 14960 BANK OF AMERICA CORP COM 060505104 218 12185 SH SOLE 9081 3104 BEACON POWER CORPORATION COM 073677106 10 23255 SH SOLE 23255 BECTON, DICKINSON & CO COM 075887109 1195 15181 SH SOLE 6840 8341 BERKSHIRE HATHAWAY INC CL B COM 084670207 297 3650 SH SOLE 250 3400 BEST BUY INC COM 086516101 5346 125674 SH SOLE 73830 51919 BP P L C SPONSORED ADR(NEW 5/4 COM 055622104 1045 18315 SH SOLE 9700 8615 BRISTOL MYERS-SQUIBB CO COM 110122108 441 16504 SH SOLE 8169 8335 CASCADE CORP COM 147195101 546 16940 SH SOLE 10060 7275 CHECK POINT SOFTWARE ORD COM M22465104 5889 167908 SH SOLE 88395 79643 CHEVRONTEXACO CORP COM 166764100 6625 87363 SH SOLE 49659 37764 CHICAGO BRIDGE & IRON COM 167250109 603 25930 SH SOLE 17155 9630 CHICAGO BRIDGE & IRON N Y REGI COM 167250109 247 10640 SH SOLE 4555 6085 CHINA SUNERGY CO LTD ADR COM 16942X104 40 10000 SH SOLE 10000 CHUBB CORP COM 171232101 226 4355 SH SOLE 4075 280 CISCO SYSTEMS COM 17275R102 6647 255371 SH SOLE 143685 111886 CITIGROUP INC (NEW) COM 172967101 47 11682 SH SOLE 4079 7603 COACH INC COM 189754104 5057 127959 SH SOLE 61894 66155 COCA COLA CO COM 191216100 695 12641 SH SOLE 9531 3109 COLGATE PALMOLIVE COM 194162103 233 2735 SH SOLE 1585 1150 COLUMBIA SPORTSWEAR CO COM 198516106 718 13675 SH SOLE 8255 5730 CONOCOPHILLIPS COM 20825C104 7395 144511 SH SOLE 81527 63044 CORNING INC COM 219350105 412 20362 SH SOLE 5121 15241 COSTCO WHOLESALE CORP COM 22160K105 247 4142 SH SOLE 2622 1520 DARLING INTL INC COM 237266101 813 90775 SH SOLE 53930 38965 DEVON ENERGY CORP NEW COM 25179M103 3034 47093 SH SOLE 27352 19791 DIAGEO P L C SPON ADR NEW COM 25243Q205 4799 71151 SH SOLE 40080 31146 DISNEY WALT CO DISNEY COM 254687106 390 11182 SH SOLE 3280 7902 DOVER CORP COM 260003108 514 10990 SH SOLE 10990 DUPONT DE NEMOURS E I COM 263534109 328 8807 SH SOLE 1462 7345 EMERSON ELECTRIC COM 291011104 673 13360 SH SOLE 4160 9200 EXXON MOBIL CORP COM 30231G102 2439 36421 SH SOLE 17344 19077 FEDERATED INVS INC PA CL B COM 314211103 1081 40990 SH SOLE 32430 8560 FRANKLIN RES INC COM COM 354613101 6774 61078 SH SOLE 34241 26887 FRONTIER COMMUNICATIONS CORP. COM 35906A108 96 12850 SH SOLE 12850 GENERAL DYNAMICS CORP COM 369550108 221 2865 SH SOLE 2595 270 GENERAL ELECTRIC COM 369604103 2970 163205 SH SOLE 72176 91029 GENERAL MILLS COM 370334104 227 3202 SH SOLE 1900 1302 GLAXOSMITHKLINE PLC SPONSORED COM 37733W105 606 15732 SH SOLE 2645 13087 GOLDMAN SACHS GROUP COM 38141g104 6563 38465 SH SOLE 20401 18094 HEINZ (H J) COM 423074103 788 17272 SH SOLE 13601 3671 HERSHEY FOODS COM 427866108 257 6000 SH SOLE 6000 HONEYWELL INTL INC COM 438516106 210 4641 SH SOLE 2015 2626 I T T Corp (New) COM 450912100 4207 78480 SH SOLE 48235 30295 INTEL CORP COM 458140100 559 25081 SH SOLE 4955 20126 INTL BUSINESS MACHINES COM 459200101 9558 74524 SH SOLE 36058 38516 J P MORGAN CHASE & CO COM 46625H100 201 4491 SH SOLE 2393 2098 JAMES RIVER COAL CO NEW COM 470355207 472 29700 SH SOLE 18275 12130 JO-ANN STORES INC COM COM 47758P307 624 14875 SH SOLE 8870 6360 JOHNSON & JOHNSON COM 478160104 7616 116809 SH SOLE 63796 53063 JOHNSON CTLS INC COM 478366107 432 13095 SH SOLE 9240 3855 KEYCORP COM 493267108 94 12126 SH SOLE 7000 5126 KOPPERS HOLDINGS INC COM COM 50060p106 649 22925 SH SOLE 13625 9835 KRAFT FOODS INC CL A COM 50075N104 558 18455 SH SOLE 14823 3632 L-3 COMMUNICATNS HLDGS COM 502424104 6939 75732 SH SOLE 45737 30045 LABORATORY AMER HLDGS NEW COM 50540R409 5802 76630 SH SOLE 39105 37605 LILLY (ELI) & CO COM 532457108 1382 38152 SH SOLE 24735 13417 M & T BK CORP COM 55261F104 298 3749 SH SOLE 3724 25 MC GRAW HILL COMPANIES COM 580645109 732 20535 SH SOLE 19880 655 MCDONALD'S CORP COM 580135101 2414 36179 SH SOLE 23797 12382 MEDTRONICS INC COM 585055106 5265 116929 SH SOLE 65414 51585 MICROSOFT CORP COM 594918104 6277 214319 SH SOLE 123664 90815 MIDDLEBY CORP. COM 596278101 457 7935 SH SOLE 5410 2775 MONSANTO CO NEW COM 61166W101 3860 54047 SH SOLE 32062 22025 NESTLE SA REG SHRS S COM 641069406 7114 138657 SH SOLE 77432 61300 NEWPORT CORP COM 651824104 423 33925 SH SOLE 20205 14510 NORDSON CORP. COM 655663102 816 12020 SH SOLE 7135 5165 OGE ENERGY CORP COM 670837103 717 18410 SH SOLE 10925 7920 ORACLE CORP COM 68389X105 8390 326341 SH SOLE 178590 147976 P P G INDUSTRIES INC COM 693506107 1386 21195 SH SOLE 15110 6085 PAYCHEX INC COM 704326107 850 27654 SH SOLE 6458 21196 PEPSICO INC COM 713448108 7407 111960 SH SOLE 69603 42432 PFIZER INC COM 717081103 3272 190785 SH SOLE 118791 71994 PHILLIP MORRIS INTERNATIONAL, COM 718172109 2601 49868 SH SOLE 34196 15672 POLARIS INDS INC COM 731068102 732 14310 SH SOLE 8585 6070 PROCTER & GAMBLE COM 742718109 2422 38284 SH SOLE 23121 15163 PUBLIC SERVICE ENTERPRISE GROU COM 744573106 5303 179631 SH SOLE 106750 73031 ROYAL DUTCH SHELL PLC SPONS AD COM 780259206 396 6849 SH SOLE 5899 950 SEACO LTD. COM G79441104 2 10437 SH SOLE 10437 SEGA SAMMY HLDG ADR COM 51 16870 SH SOLE 16870 SHERWIN-WILLIAMS COM 824348106 695 10275 SH SOLE 9845 430 SMITHFIELD FOODS INC COM 832248108 903 43535 SH SOLE 25865 18685 STANLEY WORKS COM 854502101 728 12673 SH SOLE 11457 1216 STATE STR CORP COM 857477103 4481 99268 SH SOLE 57422 41921 TELEFONICA S A SPONSORED ADR COM 879382208 3909 54985 SH SOLE 33495 21540 TRACTOR SUPPLY CO COM 892356106 760 13095 SH SOLE 7775 5620 TRANSOCEAN INC. COM H8817H100 7275 84222 SH SOLE 44945 39324 TRINITY INDUSTRIES COM 896522109 814 40760 SH SOLE 24234 17476 UNION PACIFIC CORP COM 907818108 898 12252 SH SOLE 900 11352 UNITED TECHNOLOGIES COM 913017109 7581 102985 SH SOLE 58539 44496 URS CORP NEW COM 903236107 700 14110 SH SOLE 8415 6035 USEC INC COM COM 90333e108 66 11500 SH SOLE 11500 V F CORP COM 918204108 5491 68503 SH SOLE 40488 28075 VERIZON COMMUNICATIONS COM 92343V104 336 10831 SH SOLE 4296 6535 VODAFONE GROUP PLC SPONSORED A COM 92857W100 638 27359 SH SOLE 17445 9914 WAL-MART STORES COM 931142103 1061 19091 SH SOLE 15825 3266 WELLPOINT HLT NETW NEW COM 94973v107 7305 113470 SH SOLE 57300 56300 WELLS FARGO & CO new COM 949746101 460 14772 SH SOLE 6456 8317 WESTERN UNION COMPANY COM 959802109 187 11009 SH SOLE 6121 4888 WESTPAC BANKING CP ADR COM 961214301 7545 59368 SH SOLE 32464 26944 WOLSELEY PLC ADR COM 97786P100 27 11305 SH SOLE 11305 XEROX CORP COM 984121103 407 41764 SH SOLE 9204 32560 ARTIO INVT FDS INTL EQTY A 04315J407 237 8463.530 SH SOLE 8463.530 FIDELITY COMWLTH TR II SCAP EN 31606X506 96 11113.192SH SOLE 11113.192 FIDELITY DIVERSIFIEDINTERNATIO 315910802 296 10499.315SH SOLE 10499.315 JENSEN PORTFOLIO INC CL J SHAR 476313101 367 14398.188SH SOLE 14398.188 PARKER CONTRACT INCOME FUND 32 31667.970SH SOLE 31667.970 PIONEER HIGH YIELD FD CL A 118 12443.978SH SOLE 12443.978 ROWE T PRICE EQITY INC SH BEN 779547108 205 9191.889 SH SOLE 5760.145 3431.744 SOUTHERNSUN SMALL CAP FUND 66537T190 1607 105347.561SH SOLE 51023.558 54324.003 ISHARES COMEX GOLD TRUST 464285105 352 3227.000 SH SOLE 3227.000 ISHARES GLOBAL HEALTHCARE 464287325 400 7622.000 SH SOLE 5258.000 2364.000 ISHARES INC MSCI CDA INDEX 464286509 649 23265.483SH SOLE 17630.483 5635.000 ISHARES TR DJ OIL&GAS EXP 464288851 419 7718.465 SH SOLE 5253.465 2465.000 ISHARES TR MSCI EAFE IDX 464287465 760 13585.000SH SOLE 6099.000 7486.000 ISHARES TR MSCI EMERG MKT 464287234 892 21171.814SH SOLE 9854.814 11317.000 ISHARES TR RUSSELL1000VAL 464287598 261 4280.000 SH SOLE 4167.000 113.000 ISHARES TR S&P GBL FIN 464287333 323 6845.000 SH SOLE 4255.000 2590.000 ISHARES TR S&P GL CONSUME 464288745 546 11646.000SH SOLE 7912.000 3734.000 SELECT SECTOR SPDR TR SBI INT- 81369y704 267 8543.938 SH SOLE 5718.938 2825.000 SELECT SECTOR SPDR TR SBI INT- 81369Y886 389 13128.842SH SOLE 3225.000 9903.842 SPDR GOLD SHARES 78463V107 329 3020.000 SH SOLE 2220.000 800.000 SPDR MORGAN STANLEY TECHNOLOGY 78464a102 1039 17376.272SH SOLE 11875.272 5501.000 SPDR S&P 500 INDEX FUND 78462F103 3772 32236.000SH SOLE 17431.000 14805.000 SPDR S&P MIDCAP 400 595635103 862 6022.613 SH SOLE 4373.613 1649.000 VANGUARD EMERGING MKTS VIPERS 922042858 6936 164549.000SH SOLE 102574.000 61975.000 VANGUARD INDEX FDS SMALL CP ET 922908751 419 6653.033 SH SOLE 4195.033 2458.000 VANGUARD INDEX TR STK MRK VIPE 922908769 1246 20911.400SH SOLE 13062.400 7849.000 VANGUARD SPECIALIZED DIV APP E 921908844 1000 20476.297SH SOLE 12785.297 7691.000 WISDOMTREE INTERNATIONAL SMALL 97717W760 334 7080.000 SH SOLE 2745.000 4335.000 REPORT SUMMARY 144 DATA RECORDS 269127 0 OTHER MANAGERS ON WHOSE BEHALF REPORT IS FILED
/TEXT /DOCUMENT /SUBMISSION __________________________________ Craig D. Cairns, President and CCO _