Note 15 - Segment Information

12 Months Ended

Dec. 31, 2018

Notes to Financial Statements

Segment Reporting Disclosure [Text Block]

15.

Segment Information

Description of Products and Services by Segment

The Company operates in

one

reportable segment, a network marketing segment consisting of

six

operating units that sell nutritional and dietary products to a sales force of independent distributors that sell the products directly to customers. These operating units are based on geographic regions. Geographic area data for the years ended

December 31, 2018

and

2017

follow:

	2018		2017
Net sales to external customers
United States	$	27,673,352	$	32,474,797
Australia/New Zealand		732,227		922,594
Canada		718,560		914,775
Mexico		474,372		445,299
Europe (1)		3,972,381		4,578,095
Asia (2)		2,544,849		2,453,222
Total net sales	$	36,115,741	$	41,788,782
Assets by area
United States	$	13,584,424	$	18,100,872
Australia/New Zealand		540,591		572,368
Canada		166,533		265,629
Mexico		179,713		219,501
Europe (1)		867,008		1,032,641
Asia (2)		1,015,596		884,985
Total consolidated assets	$	16,353,865	$	21,075,996

( 1 )	Europe consists of United Kingdom, Ireland, France, Germany, Austria, and the Netherlands.
( 2 )	Asia consists of Philippines, Malaysia, and Singapore.

The Company classifies its sales into

two

categories of sales products plus handling & freight income. Net sales by product category data for the years ended

December 31, 2018

and

2017,

follow:

	2018		2017
Net sales by product category
Nutritional and dietary supplements	$	32,670,362	$	37,326,863
Sales aids, membership fees, and other		1,247,807		1,424,494
Handling & freight income		2,197,572		3,037,425
Total net sales	$	36,115,741	$	41,788,782

Reliv’ International, Inc. and Subsidiaries

Notes to Consolidated Financial Statements