Intangible Assets (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Finite-Lived Intangible Assets, Gross	$ 4,014,661	$ 2,060,000
Finite-Lived Intangible Assets, Accumulated Amortization	751,225	616,365
Distributorship and related agreements [Member]
Finite-Lived Intangible Assets, Gross	2,060,000	2,060,000
Finite-Lived Intangible Assets, Accumulated Amortization	731,872	616,365
Lunasin technology license [Member]
Finite-Lived Intangible Assets, Gross	1,954,661	0
Finite-Lived Intangible Assets, Accumulated Amortization	$ 19,353	$ 0