Consolidated Statements of Income (USD $)	12 Months Ended
	Dec. 31, 2011	Dec. 31, 2010
Product sales	$ 65,701,343	$ 70,033,580
Handling & freight income	8,178,557	8,714,808
Net sales	73,879,900	78,748,388
Costs and expenses:
Cost of products sold	15,105,416	15,738,885
Distributor royalties and commissions	27,629,167	29,450,171
Selling, general, and administrative	29,400,219	30,652,045
Income from operations	1,745,098	2,907,287
Other income (expense):
Interest income	40,508	47,744
Interest expense	(138,967)	(205,985)
Other income	24,518	76,110
Income before income taxes	1,671,157	2,825,156
Provision for income taxes	623,000	1,142,000
Net income available to common shareholders	$ 1,048,157	$ 1,683,156
Earnings per common share - Basic (in dollars per share)	$ 0.08	$ 0.14
Weighted average shares (in shares)	12,429,000	12,382,000
Earnings per common share - Diluted (in dollars per share)	$ 0.08	$ 0.14
Weighted average shares (in shares)	12,429,000	12,383,000