Segment Information

12 Months Ended

Dec. 31, 2011

Segment Reporting [Abstract]

Segment Reporting Disclosure [Text Block]

15. Segment Information

Description of Products and Services by Segment

The Company operates in one reportable segment, a network marketing segment consisting of six operating units that sell nutritional and dietary products to a sales force of independent distributors that sell the products directly to customers. These operating units are based on geographic regions.

Geographic area data for the years ended December 31, 2011 and 2010 follow:

	2011		2010
Net sales to external customers
United States	$	60,883,841	$	66,895,693
Australia/New Zealand		2,374,246		2,548,046
Canada		2,139,293		2,158,699
Mexico		1,201,484		1,435,486
Europe (1)		3,752,530		2,079,941
Asia (2)		3,528,506		3,630,523
Total net sales	$	73,879,900	$	78,748,388
Assets by area
United States	$	20,439,234	$	20,221,022
Australia/New Zealand		777,494		934,368
Canada		379,432		291,760
Mexico		510,837		841,981
Europe (1)		1,151,405		758,358
Asia (2)		1,160,783		1,796,212
Total consolidated assets	$	24,419,185	$	24,843,701

⁽¹⁾ Europe consists of United Kingdom, Ireland, Germany, Austria, and the Netherlands.

⁽²⁾ Asia consists of Philippines, Malaysia, Singapore, Brunei, and Indonesia

The Company classifies its sales into three categories of sales products plus handling & freight income. Net sales by product category data for the years ended December 31, 2011 and 2010, follow:

	2011		2010
Net sales by product category
Nutritional and dietary supplements	$	63,018,070	$	67,024,233
Skin care products		728,060		932,631
Sales aids and other		1,955,213		2,076,716
Handling & freight income		8,178,557		8,714,808
Total net sales	$	73,879,900	$	78,748,388