0001246360-13-005129.txt : 20131127 0001246360-13-005129.hdr.sgml : 20131127 20131127101408 ACCESSION NUMBER: 0001246360-13-005129 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20131125 FILED AS OF DATE: 20131127 DATE AS OF CHANGE: 20131127 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: ALASKA AIR GROUP, INC. CENTRAL INDEX KEY: 0000766421 STANDARD INDUSTRIAL CLASSIFICATION: AIR TRANSPORTATION, SCHEDULED [4512] IRS NUMBER: 911292054 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 19300 INTERNATIONAL BOULEVARD CITY: SEATTLE STATE: WA ZIP: 98188 BUSINESS PHONE: 206-392-5040 MAIL ADDRESS: STREET 1: 19300 INTERNATIONAL BOULEVARD CITY: SEATTLE STATE: WA ZIP: 98188 FORMER COMPANY: FORMER CONFORMED NAME: ALASKA AIR GROUP INC DATE OF NAME CHANGE: 19920703 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: AYER WILLIAM S CENTRAL INDEX KEY: 0001188789 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-08957 FILM NUMBER: 131245877 MAIL ADDRESS: STREET 1: ALASKA AIR GROUP STREET 2: 19300 PACIFIC HIGHWAY SOUTH CITY: SEATTLE STATE: WA ZIP: 98188 4 1 form.xml PRIMARY DOCUMENT X0306 4 2013-11-25 false 0000766421 ALASKA AIR GROUP, INC. ALK 0001188789 AYER WILLIAM S 19300 INTERNATIONAL BLVD SEATTLE WA 98188 true true false false EXECUTIVE CHAIR RESTRICTED STOCK UNIT 15645 D COMMON STOCK 2013-11-25 4 M false 4674 13.78 A 95776 D COMMON STOCK 2013-11-25 4 S false 4674 78.0081 D 91102 D COMMON STOCK 2013-11-26 4 M false 100 13.78 A 91202 D COMMON STOCK 2013-11-26 4 S false 100 78.04 D 91102 D EMPLOYEE STOCK OPTION (RT TO BUY) 13.78 2013-11-25 4 M false 4674 0 D 2010-01-29 2019-01-29 COMMON STOCK 4674 976 D EMPLOYEE STOCK OPTION (RT TO BUY) 13.78 2013-11-26 4 M false 100 0 D 2010-01-29 2019-01-29 COMMON STOCK 100 876 D STOCK UNITS AWARDED UNDER THE 2008 PERFORMANCE INCENTIVE PLAN; NO LONGER SUBJECT TO FORFEITURE. SAME-DAY EXERCISE OF OPTIONS AND SALE EFFECTED PURSUANT TO A RULE 10b5-1 TRADING PLAN ADOPTED BY MR. AYER ON 9/4/2013. THE PRICE REPORTED IN COLUMN 4 IS A WEIGHTED AVERAGE PRICE. THESE SHARES SOLD IN MULTIPLE TRANSACTIONS AT PRICES RANGING FROM $78.00 TO $78.06, INCLUSIVE. THE REPORTING PERSON UNDERTAKES TO PROVIDE TO ALASKA AIR GROUP, ANY SECURITY HOLDER OF ALASKA AIR GROUP, OR THE STAFF OF THE SECURITIES AND EXCHANGE COMMISSION, UPON REQUEST, FULL INFORMATION REGARDING THE NUMBER OF SHARES SOLD AT EACH SEPARATE PRICE WITHIN THE RANGES SET FORTH IN THIS FOOTNOTE. /s/JEANNE E. GAMMON, ATTORNEY IN FACT FOR WILLIAM S. AYER 2013-11-27