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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 HVD6t6k4P12bTfgb10nEqKetVuz5fWjSkAYG6O83gIYE6WApkOFfAc+6S5iFz5Vh
 B+PYyDRrUUw4PT+xteXc7A==

<SEC-DOCUMENT>0001209191-04-002885.txt : 20040114
<SEC-HEADER>0001209191-04-002885.hdr.sgml : 20040114
<ACCEPTANCE-DATETIME>20040114145209
ACCESSION NUMBER:		0001209191-04-002885
CONFORMED SUBMISSION TYPE:	5
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20031231
FILED AS OF DATE:		20040114

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			PINNEO JEFFREY D
		CENTRAL INDEX KEY:			0001188832

	FILING VALUES:
		FORM TYPE:		5
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-08957
		FILM NUMBER:		04524768

	MAIL ADDRESS:	
		STREET 1:		ALASKA AIR GROUP
		STREET 2:		19300 PACIFIC HIGHWAY SOUTH
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98188

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ALASKA AIR GROUP INC
		CENTRAL INDEX KEY:			0000766421
		STANDARD INDUSTRIAL CLASSIFICATION:	AIR TRANSPORTATION, SCHEDULED [4512]
		IRS NUMBER:				911292054
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		19300 PACIFIC HWY SOUTH
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98188
		BUSINESS PHONE:		206.392.5040

	MAIL ADDRESS:	
		STREET 1:		PO BOX 68947
		CITY:			SEATTLE
		STATE:			WA
		ZIP:			98168-0947
</SEC-HEADER>
<DOCUMENT>
<TYPE>5
<SEQUENCE>1
<FILENAME>doc5.xml
<DESCRIPTION>FORM 5 SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?><ownershipDocument><schemaVersion>X0201</schemaVersion>    <documentType>5</documentType><periodOfReport>2003-12-31</periodOfReport><notSubjectToSection16>0</notSubjectToSection16><form3HoldingsReported>0</form3HoldingsReported><form4TransactionsReported>0</form4TransactionsReported><issuer><issuerCik>0000766421</issuerCik><issuerName>ALASKA AIR GROUP INC</issuerName>        <issuerTradingSymbol>ALK</issuerTradingSymbol></issuer><reportingOwner><reportingOwnerId><rptOwnerCik>0001188832</rptOwnerCik><rptOwnerName>PINNEO JEFFREY D</rptOwnerName></reportingOwnerId><reportingOwnerAddress><rptOwnerStreet1>19300 INTERNATIONAL BOULEVARD SOUTH</rptOwnerStreet1><rptOwnerStreet2></rptOwnerStreet2><rptOwnerCity>SEATTLE</rptOwnerCity><rptOwnerState>WA</rptOwnerState><rptOwnerZipCode>98188</rptOwnerZipCode><rptOwnerStateDescription></rptOwnerStateDescription></reportingOwnerAddress><reportingOwnerRelationship><isDirector>0</isDirector><isOfficer>1</isOfficer><isTenPercentOwner>0</isTenPercentOwner><i
sOther>0</isOther><officerTitle>President &amp; CEO Horizon Air</officerTitle></reportingOwnerRelationship></reportingOwner><nonDerivativeTable><nonDerivativeHolding><securityTitle><value>Common Stock</value><footnoteId id="F1" /></securityTitle><transactionCoding><transactionFormType></transactionFormType></transactionCoding><postTransactionAmounts><sharesOwnedFollowingTransaction><value>2990.0000</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>ESOP Trust</value></natureOfOwnership></ownershipNature></nonDerivativeHolding></nonDerivativeTable><footnotes><footnote id="F1">Shares acquired under an Employee Stock Ownership Plan as of December 31, 2003 with prices ranges from $15.28 to $31.86. </footnote></footnotes><remarks></remarks><ownerSignature><signatureName>Shannon K. Alberts, Attorney in Fact for Jeffrey D. Pinneo</signatureName><signatureDate>2004-01-14</signatureDate></o
wnerSignature></ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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