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    <link:label id="lab_alk_FREQUENTFLYERPROGRAMSAbstract_D361B52A10F3B68F0D7AA4BA1995915C_label_en-US" xlink:label="lab_alk_FREQUENTFLYERPROGRAMSAbstract_929BEC92799753D687764CEC07B098F2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">FREQUENT FLYER PROGRAMS [Abstract]</link:label>
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    <link:label id="lab_us-gaap_DerivativeLiabilities_6921D6FDB3A483DB711E739F5BB90548_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_DerivativeLiabilities_6921D6FDB3A483DB711E739F5BB90548" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Derivative instruments, liabilities</link:label>
    <link:label id="lab_us-gaap_DerivativeLiabilities_6921D6FDB3A483DB711E739F5BB90548_label_en-US" xlink:label="lab_us-gaap_DerivativeLiabilities_6921D6FDB3A483DB711E739F5BB90548" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Derivative Liability</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_DerivativeLiabilities" xlink:label="loc_us-gaap_DerivativeLiabilities_6921D6FDB3A483DB711E739F5BB90548" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_DerivativeLiabilities_6921D6FDB3A483DB711E739F5BB90548" xlink:to="lab_us-gaap_DerivativeLiabilities_6921D6FDB3A483DB711E739F5BB90548" xlink:type="arc" />
    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosureRecurring_B0F6DC96C0767AA1B25B73AAA3443EAC_terseLabel_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosureRecurring_B0F6DC96C0767AA1B25B73AAA3443EAC" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Liabilities, Fair Value Disclosure, Recurring</link:label>
    <link:label id="lab_us-gaap_LiabilitiesFairValueDisclosureRecurring_B0F6DC96C0767AA1B25B73AAA3443EAC_label_en-US" xlink:label="lab_us-gaap_LiabilitiesFairValueDisclosureRecurring_B0F6DC96C0767AA1B25B73AAA3443EAC" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Liabilities, Fair Value Disclosure, Recurring</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LiabilitiesFairValueDisclosureRecurring" xlink:label="loc_us-gaap_LiabilitiesFairValueDisclosureRecurring_B0F6DC96C0767AA1B25B73AAA3443EAC" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LiabilitiesFairValueDisclosureRecurring_B0F6DC96C0767AA1B25B73AAA3443EAC" xlink:to="lab_us-gaap_LiabilitiesFairValueDisclosureRecurring_B0F6DC96C0767AA1B25B73AAA3443EAC" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAmortizedCostBasisRollingMaturityAbstract_56F2A1FFA6C181B77DA19FBD5223FB38_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAmortizedCostBasisRollingMaturityAbstract_CD6B33D21ADF5CF79EDB874B78F7989D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cost Basis</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAmortizedCostBasisRollingMaturityAbstract_56F2A1FFA6C181B77DA19FBD5223FB38_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAmortizedCostBasisRollingMaturityAbstract_CD6B33D21ADF5CF79EDB874B78F7989D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Amortized Cost Basis, Rolling Maturity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAmortizedCostBasisRollingMaturityAbstract" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAmortizedCostBasisRollingMaturityAbstract_CD6B33D21ADF5CF79EDB874B78F7989D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAmortizedCostBasisRollingMaturityAbstract_CD6B33D21ADF5CF79EDB874B78F7989D" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesAmortizedCostBasisRollingMaturityAbstract_CD6B33D21ADF5CF79EDB874B78F7989D" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesNextRollingTwelveMonthsAmortizedCostBasis_52C0695DA434A0E6518E9FBD5223CF2B_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesNextRollingTwelveMonthsAmortizedCostBasis_ACDF6430D9465AFFB03C56CA5B2D3721" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Due in one year or less</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesNextRollingTwelveMonthsAmortizedCostBasis_52C0695DA434A0E6518E9FBD5223CF2B_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesNextRollingTwelveMonthsAmortizedCostBasis_ACDF6430D9465AFFB03C56CA5B2D3721" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Next Rolling Twelve Months, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesNextRollingTwelveMonthsAmortizedCostBasis" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesNextRollingTwelveMonthsAmortizedCostBasis_ACDF6430D9465AFFB03C56CA5B2D3721" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesNextRollingTwelveMonthsAmortizedCostBasis_ACDF6430D9465AFFB03C56CA5B2D3721" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesNextRollingTwelveMonthsAmortizedCostBasis_ACDF6430D9465AFFB03C56CA5B2D3721" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearTwoThroughFiveAmortizedCostBasis_0ED46E48C44E850F44119FBD522335C2_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearTwoThroughFiveAmortizedCostBasis_4A8BE156CFA75048A75A8BE842DA6790" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Due after one year through five years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearTwoThroughFiveAmortizedCostBasis_0ED46E48C44E850F44119FBD522335C2_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearTwoThroughFiveAmortizedCostBasis_4A8BE156CFA75048A75A8BE842DA6790" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Rolling Year Two Through Five, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearTwoThroughFiveAmortizedCostBasis" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearTwoThroughFiveAmortizedCostBasis_4A8BE156CFA75048A75A8BE842DA6790" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearTwoThroughFiveAmortizedCostBasis_4A8BE156CFA75048A75A8BE842DA6790" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearTwoThroughFiveAmortizedCostBasis_4A8BE156CFA75048A75A8BE842DA6790" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearSixThroughTenAmortizedCostBasis_83BB1CA28C27387F60DB9FBD5223F31C_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearSixThroughTenAmortizedCostBasis_8E12C322E6F35B69B98B4C5968642869" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Due after five years through 10 years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearSixThroughTenAmortizedCostBasis_83BB1CA28C27387F60DB9FBD5223F31C_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearSixThroughTenAmortizedCostBasis_8E12C322E6F35B69B98B4C5968642869" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Rolling Year Six Through Ten, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearSixThroughTenAmortizedCostBasis" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearSixThroughTenAmortizedCostBasis_8E12C322E6F35B69B98B4C5968642869" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearSixThroughTenAmortizedCostBasis_8E12C322E6F35B69B98B4C5968642869" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearSixThroughTenAmortizedCostBasis_8E12C322E6F35B69B98B4C5968642869" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingAfterYearTenAmortizedCostBasis_90328E35C88025A427A29FBD522363F9_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingAfterYearTenAmortizedCostBasis_6BF8C778DA9455F6952FB0C7A678B88D" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Due after 10 years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingAfterYearTenAmortizedCostBasis_90328E35C88025A427A29FBD522363F9_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingAfterYearTenAmortizedCostBasis_6BF8C778DA9455F6952FB0C7A678B88D" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Rolling after Year Ten, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingAfterYearTenAmortizedCostBasis" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingAfterYearTenAmortizedCostBasis_6BF8C778DA9455F6952FB0C7A678B88D" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingAfterYearTenAmortizedCostBasis_6BF8C778DA9455F6952FB0C7A678B88D" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingAfterYearTenAmortizedCostBasis_6BF8C778DA9455F6952FB0C7A678B88D" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_EC232AB3E54C13FD34F89FBD5223F3D9_totalLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_A72A0841D1A656B9A01107563EC1B15E" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_EC232AB3E54C13FD34F89FBD5223F3D9_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_A72A0841D1A656B9A01107563EC1B15E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Amortized Cost Basis</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesAmortizedCost" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesAmortizedCost_A72A0841D1A656B9A01107563EC1B15E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesAmortizedCost_A72A0841D1A656B9A01107563EC1B15E" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesAmortizedCost_A72A0841D1A656B9A01107563EC1B15E" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValueRollingMaturityAbstract_7EB832C080E0916A73059FBD5223B320_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValueRollingMaturityAbstract_5F1D6A2B76E25A94A7488521CF97F256" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Fair Value</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValueRollingMaturityAbstract_7EB832C080E0916A73059FBD5223B320_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValueRollingMaturityAbstract_5F1D6A2B76E25A94A7488521CF97F256" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Fair Value, Rolling Maturity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValueRollingMaturityAbstract" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValueRollingMaturityAbstract_5F1D6A2B76E25A94A7488521CF97F256" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValueRollingMaturityAbstract_5F1D6A2B76E25A94A7488521CF97F256" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesFairValueRollingMaturityAbstract_5F1D6A2B76E25A94A7488521CF97F256" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesNextRollingTwelveMonthsFairValue_E8BC8345245E9733AF1A9FBD5224E826_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesNextRollingTwelveMonthsFairValue_7CB066C72ED05D5D84A6C79218C4CB07" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Due in one year or less</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesNextRollingTwelveMonthsFairValue_E8BC8345245E9733AF1A9FBD5224E826_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesNextRollingTwelveMonthsFairValue_7CB066C72ED05D5D84A6C79218C4CB07" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Next Rolling Twelve Months, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesNextRollingTwelveMonthsFairValue" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesNextRollingTwelveMonthsFairValue_7CB066C72ED05D5D84A6C79218C4CB07" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesNextRollingTwelveMonthsFairValue_7CB066C72ED05D5D84A6C79218C4CB07" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesNextRollingTwelveMonthsFairValue_7CB066C72ED05D5D84A6C79218C4CB07" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearTwoThroughFiveFairValue_0298A17867034FAFDE6C9FBD5224B45E_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearTwoThroughFiveFairValue_0D38865049D9589686B5DA20E45D78D2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Due after one year through five years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearTwoThroughFiveFairValue_0298A17867034FAFDE6C9FBD5224B45E_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearTwoThroughFiveFairValue_0D38865049D9589686B5DA20E45D78D2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Rolling Year Two Through Five, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearTwoThroughFiveFairValue" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearTwoThroughFiveFairValue_0D38865049D9589686B5DA20E45D78D2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearTwoThroughFiveFairValue_0D38865049D9589686B5DA20E45D78D2" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearTwoThroughFiveFairValue_0D38865049D9589686B5DA20E45D78D2" xlink:type="arc" />
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearSixThroughTenFairValue_87442418ABB73DC0D1DB9FBD52248C4D_terseLabel_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearSixThroughTenFairValue_3CBD4282359E5FACB345D01C55029029" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Due after five years through 10 years</link:label>
    <link:label id="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearSixThroughTenFairValue_87442418ABB73DC0D1DB9FBD52248C4D_label_en-US" xlink:label="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearSixThroughTenFairValue_3CBD4282359E5FACB345D01C55029029" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Available-for-sale Securities, Debt Maturities, Rolling Year Six Through Ten, Fair Value</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearSixThroughTenFairValue" xlink:label="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearSixThroughTenFairValue_3CBD4282359E5FACB345D01C55029029" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearSixThroughTenFairValue_3CBD4282359E5FACB345D01C55029029" xlink:to="lab_us-gaap_AvailableForSaleSecuritiesDebtMaturitiesRollingYearSixThroughTenFairValue_3CBD4282359E5FACB345D01C55029029" xlink:type="arc" />
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    <link:label id="lab_alk_CreditFacility3Member_4389EEBEBE8987D0F5795F151E7FE468_documentation_en-US" xlink:label="lab_alk_CreditFacility3Member_4389EEBEBE8987D0F5795F151E7FE468" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Credit Facility 3 [Member]</link:label>
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    <link:loc xlink:href="alk-20170930.xsd#alk_CreditFacilities1and2Member" xlink:label="loc_alk_CreditFacilities1and2Member_8DCA7942D41A9D8C7CC75F151E7F5986" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LineOfCreditFacilityAxis_118CD5ABB04AAB34598F5F151E7F65F1_label_en-US" xlink:label="lab_us-gaap_LineOfCreditFacilityAxis_118CD5ABB04AAB34598F5F151E7F65F1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Lender Name [Axis]</link:label>
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    <link:label id="lab_us-gaap_ScenarioUnspecifiedDomain_54E7241F084C2ACCFAA1731356EC52D1_label_en-US" xlink:label="lab_us-gaap_ScenarioUnspecifiedDomain_54E7241F084C2ACCFAA1731356EC52D1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Scenario, Unspecified [Domain]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ScenarioUnspecifiedDomain" xlink:label="loc_us-gaap_ScenarioUnspecifiedDomain_54E7241F084C2ACCFAA1731356EC52D1" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ScenarioUnspecifiedDomain_54E7241F084C2ACCFAA1731356EC52D1" xlink:to="lab_us-gaap_ScenarioUnspecifiedDomain_54E7241F084C2ACCFAA1731356EC52D1" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_0ED86713280F0ABCF5A8731356ED33CE_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_0ED86713280F0ABCF5A8731356ED33CE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash flows from operating activities:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_0ED86713280F0ABCF5A8731356ED33CE_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_0ED86713280F0ABCF5A8731356ED33CE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_0ED86713280F0ABCF5A8731356ED33CE" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_0ED86713280F0ABCF5A8731356ED33CE" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_0ED86713280F0ABCF5A8731356ED33CE" xlink:type="arc" />
    <link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_75423D02B10D3D666D4E731356ED440E_terseLabel_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_75423D02B10D3D666D4E731356ED440E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Adjustments to reconcile net income to net cash provided by operating activities:</link:label>
    <link:label id="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_75423D02B10D3D666D4E731356ED440E_label_en-US" xlink:label="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_75423D02B10D3D666D4E731356ED440E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Adjustments to Reconcile Net Income (Loss) to Cash Provided by (Used in) Operating Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract" xlink:label="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_75423D02B10D3D666D4E731356ED440E" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_75423D02B10D3D666D4E731356ED440E" xlink:to="lab_us-gaap_AdjustmentsToReconcileNetIncomeLossToCashProvidedByUsedInOperatingActivitiesAbstract_75423D02B10D3D666D4E731356ED440E" xlink:type="arc" />
    <link:label id="lab_us-gaap_ShareBasedCompensation_A3F397C91AE2154739EA731356F2DEA4_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_A3F397C91AE2154739EA731356F2DEA4" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Stock-based compensation and other</link:label>
    <link:label id="lab_us-gaap_ShareBasedCompensation_A3F397C91AE2154739EA731356F2DEA4_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensation_A3F397C91AE2154739EA731356F2DEA4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Compensation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_ShareBasedCompensation" xlink:label="loc_us-gaap_ShareBasedCompensation_A3F397C91AE2154739EA731356F2DEA4" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_ShareBasedCompensation_A3F397C91AE2154739EA731356F2DEA4" xlink:to="lab_us-gaap_ShareBasedCompensation_A3F397C91AE2154739EA731356F2DEA4" xlink:type="arc" />
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    <link:label id="lab_us-gaap_IncreaseDecreaseInOtherOperatingAssetsAndLiabilitiesNetAbstract_4EEB65D0D405A45C64DD731356F2BAFF_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOtherOperatingAssetsAndLiabilitiesNetAbstract_4EEB65D0D405A45C64DD731356F2BAFF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Other Operating Assets and Liabilities, Net [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInOtherOperatingAssetsAndLiabilitiesNetAbstract" xlink:label="loc_us-gaap_IncreaseDecreaseInOtherOperatingAssetsAndLiabilitiesNetAbstract_4EEB65D0D405A45C64DD731356F2BAFF" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInOtherOperatingAssetsAndLiabilitiesNetAbstract_4EEB65D0D405A45C64DD731356F2BAFF" xlink:to="lab_us-gaap_IncreaseDecreaseInOtherOperatingAssetsAndLiabilitiesNetAbstract_4EEB65D0D405A45C64DD731356F2BAFF" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInDeferredIncomeTaxes_380CD4520B295CED8FDB731356F3A324_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInDeferredIncomeTaxes_380CD4520B295CED8FDB731356F3A324" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Changes in deferred tax provision</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInDeferredIncomeTaxes_380CD4520B295CED8FDB731356F3A324_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInDeferredIncomeTaxes_380CD4520B295CED8FDB731356F3A324" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Deferred Income Taxes</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInDeferredIncomeTaxes" xlink:label="loc_us-gaap_IncreaseDecreaseInDeferredIncomeTaxes_380CD4520B295CED8FDB731356F3A324" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_IncreaseDecreaseInDeferredIncomeTaxes_380CD4520B295CED8FDB731356F3A324" xlink:to="lab_us-gaap_IncreaseDecreaseInDeferredIncomeTaxes_380CD4520B295CED8FDB731356F3A324" xlink:type="arc" />
    <link:label id="lab_us-gaap_IncreaseDecreaseInAirTrafficLiability1_75FF4B89C9C34DAB4362731356F3D2F1_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAirTrafficLiability1_75FF4B89C9C34DAB4362731356F3D2F1" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Increase in air traffic liability</link:label>
    <link:label id="lab_us-gaap_IncreaseDecreaseInAirTrafficLiability1_75FF4B89C9C34DAB4362731356F3D2F1_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInAirTrafficLiability1_75FF4B89C9C34DAB4362731356F3D2F1" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Air Traffic Liability</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInAirTrafficLiability1" xlink:label="loc_us-gaap_IncreaseDecreaseInAirTrafficLiability1_75FF4B89C9C34DAB4362731356F3D2F1" xlink:type="locator" />
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    <link:label id="lab_us-gaap_IncreaseDecreaseInDeferredRevenue_BC04533E18BA00F777DE731356F3159B_label_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInDeferredRevenue_BC04533E18BA00F777DE731356F3159B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Increase (Decrease) in Deferred Revenue</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_IncreaseDecreaseInDeferredRevenue" xlink:label="loc_us-gaap_IncreaseDecreaseInDeferredRevenue_BC04533E18BA00F777DE731356F3159B" xlink:type="locator" />
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    <link:label id="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_B675CFBB618C97C8C057731356F3EE2C_terseLabel_en-US" xlink:label="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_B675CFBB618C97C8C057731356F3EE2C" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Other&#8212;net</link:label>
    <link:label id="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_B675CFBB618C97C8C057731356F3EE2C_label_en-US" xlink:label="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_B675CFBB618C97C8C057731356F3EE2C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Other Operating Activities, Cash Flow Statement</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OtherOperatingActivitiesCashFlowStatement" xlink:label="loc_us-gaap_OtherOperatingActivitiesCashFlowStatement_B675CFBB618C97C8C057731356F3EE2C" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OtherOperatingActivitiesCashFlowStatement_B675CFBB618C97C8C057731356F3EE2C" xlink:to="lab_us-gaap_OtherOperatingActivitiesCashFlowStatement_B675CFBB618C97C8C057731356F3EE2C" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_8FB537520EBC8BDA7C9E731356F321A9_totalLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_8FB537520EBC8BDA7C9E731356F321A9" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Net cash provided by operating activities</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_8FB537520EBC8BDA7C9E731356F321A9_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_8FB537520EBC8BDA7C9E731356F321A9" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInOperatingActivities" xlink:label="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_8FB537520EBC8BDA7C9E731356F321A9" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_NetCashProvidedByUsedInOperatingActivities_8FB537520EBC8BDA7C9E731356F321A9" xlink:to="lab_us-gaap_NetCashProvidedByUsedInOperatingActivities_8FB537520EBC8BDA7C9E731356F321A9" xlink:type="arc" />
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_B186B891529DDC082CD9731356F35F88_terseLabel_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_B186B891529DDC082CD9731356F35F88" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Cash flows from investing activities:</link:label>
    <link:label id="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_B186B891529DDC082CD9731356F35F88_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_B186B891529DDC082CD9731356F35F88" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Investing Activities [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract" xlink:label="loc_us-gaap_NetCashProvidedByUsedInInvestingActivitiesAbstract_B186B891529DDC082CD9731356F35F88" xlink:type="locator" />
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    <link:label id="lab_us-gaap_PaymentsToAcquireProductiveAssetsAbstract_98320E37D94678A2FBB9731356F36BFB_terseLabel_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireProductiveAssetsAbstract_98320E37D94678A2FBB9731356F36BFB" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Property and equipment additions:</link:label>
    <link:label id="lab_us-gaap_PaymentsToAcquireProductiveAssetsAbstract_98320E37D94678A2FBB9731356F36BFB_label_en-US" xlink:label="lab_us-gaap_PaymentsToAcquireProductiveAssetsAbstract_98320E37D94678A2FBB9731356F36BFB" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments to Acquire Productive Assets [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_PaymentsToAcquireProductiveAssetsAbstract" xlink:label="loc_us-gaap_PaymentsToAcquireProductiveAssetsAbstract_98320E37D94678A2FBB9731356F36BFB" xlink:type="locator" />
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    <link:label id="lab_us-gaap_PaymentsForFlightEquipment_D5131E6961EF5BFBDFFD731356F47944_negatedLabel_en-US" xlink:label="lab_us-gaap_PaymentsForFlightEquipment_D5131E6961EF5BFBDFFD731356F47944" xlink:role="http://www.xbrl.org/2009/role/negatedLabel" xlink:type="resource" xml:lang="en-US">Aircraft and aircraft purchase deposits</link:label>
    <link:label id="lab_us-gaap_PaymentsForFlightEquipment_D5131E6961EF5BFBDFFD731356F47944_label_en-US" xlink:label="lab_us-gaap_PaymentsForFlightEquipment_D5131E6961EF5BFBDFFD731356F47944" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Payments for Flight Equipment</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_PaymentsForFlightEquipment_D5131E6961EF5BFBDFFD731356F47944" xlink:to="lab_us-gaap_PaymentsForFlightEquipment_D5131E6961EF5BFBDFFD731356F47944" xlink:type="arc" />
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    <link:label id="lab_alk_PropertySubjecttoorAvailableforOperatingLeaseNumberofOptionalAdditionalUnits_E2305B677225E9576D5073D2C61F3BF8_terseLabel_en-US" xlink:label="lab_alk_PropertySubjecttoorAvailableforOperatingLeaseNumberofOptionalAdditionalUnits_E2305B677225E9576D5073D2C61F3BF8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number of optional additional units</link:label>
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    <link:loc xlink:href="alk-20170930.xsd#alk_PropertySubjecttoorAvailableforOperatingLeaseNumberofOptionalAdditionalUnits" xlink:label="loc_alk_PropertySubjecttoorAvailableforOperatingLeaseNumberofOptionalAdditionalUnits_E2305B677225E9576D5073D2C61F3BF8" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_alk_PropertySubjecttoorAvailableforOperatingLeaseNumberofOptionalAdditionalUnits_E2305B677225E9576D5073D2C61F3BF8" xlink:to="lab_alk_PropertySubjecttoorAvailableforOperatingLeaseNumberofOptionalAdditionalUnits_E2305B677225E9576D5073D2C61F3BF8" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueAbstract_E5D6DCAFD1A3F4E92B0373D2C61FCC81_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueAbstract_E5D6DCAFD1A3F4E92B0373D2C61FCC81" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments Due, Fiscal Year Maturity [Abstract]</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueAbstract_E5D6DCAFD1A3F4E92B0373D2C61FCC81" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueAbstract_E5D6DCAFD1A3F4E92B0373D2C61FCC81" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_E19FFECD1052A1E7C27B73D2C61F8E3B_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_E19FFECD1052A1E7C27B73D2C61F8E3B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Remainder of 2017</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_E19FFECD1052A1E7C27B73D2C61F8E3B_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_E19FFECD1052A1E7C27B73D2C61F8E3B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Remainder of Fiscal Year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_E19FFECD1052A1E7C27B73D2C61F8E3B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_E19FFECD1052A1E7C27B73D2C61F8E3B" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear_E19FFECD1052A1E7C27B73D2C61F8E3B" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_5668C1DF0AB9B1B6509973D2C61F2034_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_5668C1DF0AB9B1B6509973D2C61F2034" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2018</link:label>
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_5668C1DF0AB9B1B6509973D2C61F2034_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_5668C1DF0AB9B1B6509973D2C61F2034" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Future Minimum Payments, Due in Two Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_5668C1DF0AB9B1B6509973D2C61F2034" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_5668C1DF0AB9B1B6509973D2C61F2034" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInTwoYears_5668C1DF0AB9B1B6509973D2C61F2034" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_A7ADFB0E983FA5CFD32B73D2C61FBB04_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_A7ADFB0E983FA5CFD32B73D2C61FBB04" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2019</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears" xlink:label="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_A7ADFB0E983FA5CFD32B73D2C61FBB04" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_A7ADFB0E983FA5CFD32B73D2C61FBB04" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInThreeYears_A7ADFB0E983FA5CFD32B73D2C61FBB04" xlink:type="arc" />
    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_17C0B7905C9F6E091B9473D2C61FD941_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFourYears_17C0B7905C9F6E091B9473D2C61FD941" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2020</link:label>
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    <link:label id="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_8357C06535B5EDBE89F473D2C61F5EE8_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_8357C06535B5EDBE89F473D2C61F5EE8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2021</link:label>
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    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_8357C06535B5EDBE89F473D2C61F5EE8" xlink:to="lab_us-gaap_OperatingLeasesFutureMinimumPaymentsDueInFiveYears_8357C06535B5EDBE89F473D2C61F5EE8" xlink:type="arc" />
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    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationAbstract_C9C1F49DAFBD0104F9F873D2C6211E04_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationAbstract_C9C1F49DAFBD0104F9F873D2C6211E04" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Fiscal Year Maturity [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationAbstract" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationAbstract_C9C1F49DAFBD0104F9F873D2C6211E04" xlink:type="locator" />
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    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_C72F1EABBA373A010C7873D2C621B82F_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_C72F1EABBA373A010C7873D2C621B82F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Remainder of 2017</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_C72F1EABBA373A010C7873D2C621B82F_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_C72F1EABBA373A010C7873D2C621B82F" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Due in Remainder of Fiscal Year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_C72F1EABBA373A010C7873D2C621B82F" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_C72F1EABBA373A010C7873D2C621B82F" xlink:to="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueInRemainderOfFiscalYear_C72F1EABBA373A010C7873D2C621B82F" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_C8ADF90FCFCD270B5DF773D2C621A6B2_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_C8ADF90FCFCD270B5DF773D2C621A6B2" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2018</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_C8ADF90FCFCD270B5DF773D2C621A6B2_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_C8ADF90FCFCD270B5DF773D2C621A6B2" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Due within Two Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_C8ADF90FCFCD270B5DF773D2C621A6B2" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_C8ADF90FCFCD270B5DF773D2C621A6B2" xlink:to="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnSecondAnniversary_C8ADF90FCFCD270B5DF773D2C621A6B2" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_0966CA436274A82BB49C73D2C6217103_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_0966CA436274A82BB49C73D2C6217103" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2019</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_0966CA436274A82BB49C73D2C6217103_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_0966CA436274A82BB49C73D2C6217103" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Due within Three Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_0966CA436274A82BB49C73D2C6217103" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_0966CA436274A82BB49C73D2C6217103" xlink:to="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnThirdAnniversary_0966CA436274A82BB49C73D2C6217103" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary_AAA27A4D4BEA4429C41073D2C621586B_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary_AAA27A4D4BEA4429C41073D2C621586B" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2020</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary_AAA27A4D4BEA4429C41073D2C621586B_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary_AAA27A4D4BEA4429C41073D2C621586B" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Due within Four Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary_AAA27A4D4BEA4429C41073D2C621586B" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary_AAA27A4D4BEA4429C41073D2C621586B" xlink:to="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFourthAnniversary_AAA27A4D4BEA4429C41073D2C621586B" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFifthAnniversary_B99ABB645D298301C41673D2C6217D93_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFifthAnniversary_B99ABB645D298301C41673D2C6217D93" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2021</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFifthAnniversary_B99ABB645D298301C41673D2C6217D93_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFifthAnniversary_B99ABB645D298301C41673D2C6217D93" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Due within Five Years</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFifthAnniversary" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFifthAnniversary_B99ABB645D298301C41673D2C6217D93" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFifthAnniversary_B99ABB645D298301C41673D2C6217D93" xlink:to="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceOnFifthAnniversary_B99ABB645D298301C41673D2C6217D93" xlink:type="arc" />
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueAfterFiveYears_DED690B09980185B33B273D2C621CF43_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationDueAfterFiveYears_DED690B09980185B33B273D2C621CF43" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Thereafter</link:label>
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationDueAfterFiveYears" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationDueAfterFiveYears_DED690B09980185B33B273D2C621CF43" xlink:type="locator" />
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    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_F24E4847934FBA303B7973D2C622D57C_totalLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_F24E4847934FBA303B7973D2C622D57C" xlink:role="http://www.xbrl.org/2003/role/totalLabel" xlink:type="resource" xml:lang="en-US">Total</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_F24E4847934FBA303B7973D2C622D57C_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_F24E4847934FBA303B7973D2C622D57C" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationBalanceSheetAmount_F24E4847934FBA303B7973D2C622D57C" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LeaseAndRentalExpense_1AECC95E641D31FC322973D2C622F590_terseLabel_en-US" xlink:label="lab_us-gaap_LeaseAndRentalExpense_1AECC95E641D31FC322973D2C622F590" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Rent Expense</link:label>
    <link:label id="lab_us-gaap_LeaseAndRentalExpense_1AECC95E641D31FC322973D2C622F590_label_en-US" xlink:label="lab_us-gaap_LeaseAndRentalExpense_1AECC95E641D31FC322973D2C622F590" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Rent Expense</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_LeaseAndRentalExpense" xlink:label="loc_us-gaap_LeaseAndRentalExpense_1AECC95E641D31FC322973D2C622F590" xlink:type="locator" />
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    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationMinimumQuantityRequired_1C7DCB259B6BC1CFE0DA73D2C6222BDD_terseLabel_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationMinimumQuantityRequired_1C7DCB259B6BC1CFE0DA73D2C6222BDD" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Committed to Purchase (in Aircraft)</link:label>
    <link:label id="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationMinimumQuantityRequired_1C7DCB259B6BC1CFE0DA73D2C6222BDD_label_en-US" xlink:label="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationMinimumQuantityRequired_1C7DCB259B6BC1CFE0DA73D2C6222BDD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Minimum Quantity Required</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2016/elts/us-gaap-2016-01-31.xsd#us-gaap_UnrecordedUnconditionalPurchaseObligationMinimumQuantityRequired" xlink:label="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationMinimumQuantityRequired_1C7DCB259B6BC1CFE0DA73D2C6222BDD" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_UnrecordedUnconditionalPurchaseObligationMinimumQuantityRequired_1C7DCB259B6BC1CFE0DA73D2C6222BDD" xlink:to="lab_us-gaap_UnrecordedUnconditionalPurchaseObligationMinimumQuantityRequired_1C7DCB259B6BC1CFE0DA73D2C6222BDD" xlink:type="arc" />
    <link:label id="lab_alk_UnrecordedUnconditionalPurchaseObligationMinimumQuantityRequiredNumberDeferred_E98F91F56E0279E7BCD173D2C622F338_terseLabel_en-US" xlink:label="lab_alk_UnrecordedUnconditionalPurchaseObligationMinimumQuantityRequiredNumberDeferred_E98F91F56E0279E7BCD173D2C622F338" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Number Deferred (in Aircraft)</link:label>
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    <link:loc xlink:href="alk-20170930.xsd#alk_UnrecordedUnconditionalPurchaseObligationMinimumQuantityRequiredNumberDeferred" xlink:label="loc_alk_UnrecordedUnconditionalPurchaseObligationMinimumQuantityRequiredNumberDeferred_E98F91F56E0279E7BCD173D2C622F338" xlink:type="locator" />
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    <link:label id="lab_alk_UnrecordedUnconditionalPurchaseObligationOptiontoCancel_5C531AE04D5001A5C1D273D2C622EC52_terseLabel_en-US" xlink:label="lab_alk_UnrecordedUnconditionalPurchaseObligationOptiontoCancel_5C531AE04D5001A5C1D273D2C622EC52" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Unrecorded Unconditional Purchase Obligation, Option to Cancel</link:label>
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    <link:loc xlink:href="alk-20170930.xsd#alk_UnrecordedUnconditionalPurchaseObligationOptiontoCancel" xlink:label="loc_alk_UnrecordedUnconditionalPurchaseObligationOptiontoCancel_5C531AE04D5001A5C1D273D2C622EC52" xlink:type="locator" />
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    <link:loc xlink:href="alk-20170930.xsd#alk_UnrecordedUnconditionalPurchaseObligationOptiontoPurchaseAdditional" xlink:label="loc_alk_UnrecordedUnconditionalPurchaseObligationOptiontoPurchaseAdditional_55EA52514AA97404EDE773D2C6228836" xlink:type="locator" />
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