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Pay vs Performance Disclosure

3 Months Ended

12 Months Ended

57 Months Ended

Apr. 14, 2020

Dec. 31, 2024

USD ($)

$ / shares

Dec. 31, 2023

USD ($)

$ / shares

Dec. 31, 2022

USD ($)

$ / shares

Dec. 31, 2021

USD ($)

$ / shares

Dec. 31, 2020

USD ($)

$ / shares

Dec. 31, 2024

Pay vs Performance Disclosure

Pay vs Performance Disclosure, Table

Set forth below is information about the relationship between “compensation actually paid” to our NEOs and certain financial performance measures. For further information concerning our pay-for-performance philosophy and how we align executive compensation with our performance, refer to “Compensation Discussion and Analysis” beginning on page 27.


														Value of Initial Fixed $100
														Investment Based on:
										Average
		Summary				Summary				Summary		Average
		Compensation		Compensation		Compensation		Compensation		Compensation		Compensation		Altria		Peer Group
		Table Total		Actually Paid		Table Total		Actually Paid		Table Total		Actually Paid		Total		Total				Adjusted
		for First		to First		for Second		to Second		for Non-CEO		to Non-CEO		Shareholder		Shareholder		Net		Diluted
		CEO ⁽¹⁾		CEO ⁽¹⁾⁽²⁾		CEO ⁽¹⁾		CEO ⁽¹⁾⁽²⁾		NEOs ⁽³⁾		NEOs ⁽³⁾		Return		Return ⁽⁴⁾		Income ⁽⁵⁾		EPS ⁽⁶⁾
Year		($)		($)		($)		($)		($)		($)		($)		($)		($ in millions)		($)
2024		—		—		26,788,612		24,949,438		5,800,571		7,535,200		157.88		132.50		11,264		5.12
2023		—		—		18,528,628		14,405,880		5,705,089		4,627,220		112.08		127.99		8,130		4.95
2022		—		—		16,199,700		18,053,441		5,304,553		5,884,220		116.24		133.76		5,764		4.84
2021		—		—		12,626,972		14,938,175		3,917,487		4,933,885		111.37		122.64		2,475		4.61
2020		17,835,316		883,271		12,238,397		8,561,449		4,992,680		3,046,417		89.62		105.56		4,467		4.36

⁽¹⁾	The First CEO is Howard A. Willard III who retired as Chairman and CEO effective April 14, 2020. The Second CEO is William F. Gifford, Jr. who was elected CEO effective April 16, 2020.

⁽²⁾

The dollar amounts represent the amount of compensation actually paid to each NEO, as computed in accordance with applicable SEC rules. The dollar amounts do not reflect the actual amount of compensation earned by or paid to each NEO during the applicable year. For 2024, the following adjustments were made to the amounts shown in the “Total” column of the Summary Compensation Table (“SCT”) to calculate the compensation actually paid amounts:

Deductions from SCT Total

Additions to SCT Total ^(a)

Change in

Prior-Year

Value

Fair Value for

Fair Value

for Outstanding

Outstanding

Change in

for Forfeited

Grant Date Fair

Change in

Awards

Awards

Fair Value

Awards

Dividend

Pension

Value of Equity

Pension

Granted This

Granted in

for Vested

Granted in any

Equivalents

Service

Awards ^(b)

Value ^(c)

Year ^(d)

Prior Years ^(e)

Awards ^(f)

Prior Year ^(g)

Paid ^(h)

Costs ⁽ⁱ⁾

Year

($)

($)

($)

($)

($)

($)

($)

($)

CEO Adjustments

7,230,041

10,866,155

9,426,677

3,518,826

66,579

—

1,135,944

2,108,996

Average Non-CEO NEOs Adjustments

2,270,710

818,373

2,673,182

801,103

15,924

—

325,134

600,332

^(a)

Fair values shown apply updated assumptions from the grant date assumptions described in Note 13 “Stock Plans” to our consolidated financial statements included in our 2024 Form 10-K. Fair values for PSUs take into account the probable outcome of the performance conditions as of the last day of 2024 or, if earlier, the vesting date. Fair values for RSUs use the price of Altria common stock as of the last day of 2024 or, if earlier, the vesting date.

^(b)

Each amount shown is the aggregate grant date fair value of stock awards determined pursuant to FASB Codification Topic 718.

^(c)

The amounts show the change in the present value of each NEO’s pension benefits for 2024 from December 31, 2023 to December 31, 2024.

^(d)

Reflects the fair value as of December 31 for outstanding and unvested grants awarded during 2024.

^(e)

For awards granted before 2024, reflects the change in fair value between the end of 2023 and 2024 for outstanding and unvested awards.

^(f)

For awards that vested, reflects the change in fair value between the end of 2023 and the vest date.

^(g)

Reflects the fair value as of the end of 2023 for awards forfeited during the year.

^(h)

Reflects the sum of all dividend equivalents on unvested RSUs that were paid during the year.

⁽ⁱ⁾

Reflects the actuarial present value of benefits attributed by the pension benefit formula to services rendered by each NEO during that period.

⁽³⁾

The non-CEO NEOs included in the 2024 average compensation are Salvatore Mancuso, Jody L. Begley, Robert A. McCarter III and Heather A. Newman. The non-CEO NEOs included in the 2021, 2022 and 2023 average compensation are Salvatore Mancuso, Murray R. Garnick, Jody L. Begley and Heather A. Newman. The non-CEO NEOs included in the 2020 average compensation are Salvatore Mancuso, Murray R. Garnick, Jody L. Begley and Charles N. Whitaker.

⁽⁴⁾	The peer group is the S&P 500 Food, Beverage & Tobacco Index, which is the same peer group used in the performance graph in Part II, Item 5 of our 2024 Form 10-K.

⁽⁵⁾	Net income represents net earnings attributable to Altria as disclosed in the applicable year’s Annual Report on Form 10-K.

⁽⁶⁾	Adjusted diluted EPS is a non-GAAP financial measure. See Exhibit C to this Proxy Statement for information regarding non-GAAP financial measures and reconciliations of these non-GAAP financial measures to the most directly comparable GAAP financial measures.

Company Selected Measure Name

Adjusted diluted EPS

Named Executive Officers, Footnote

⁽¹⁾	The First CEO is Howard A. Willard III who retired as Chairman and CEO effective April 14, 2020. The Second CEO is William F. Gifford, Jr. who was elected CEO effective April 16, 2020.

⁽³⁾

The non-CEO NEOs included in the 2024 average compensation are Salvatore Mancuso, Jody L. Begley, Robert A. McCarter III and Heather A. Newman. The non-CEO NEOs included in the 2021, 2022 and 2023 average compensation are Salvatore Mancuso, Murray R. Garnick, Jody L. Begley and Heather A. Newman. The non-CEO NEOs included in the 2020 average compensation are Salvatore Mancuso, Murray R. Garnick, Jody L. Begley and Charles N. Whitaker.

Peer Group Issuers, Footnote

⁽⁴⁾	The peer group is the S&P 500 Food, Beverage & Tobacco Index, which is the same peer group used in the performance graph in Part II, Item 5 of our 2024 Form 10-K.

Adjustment To PEO Compensation, Footnote

⁽²⁾

The dollar amounts represent the amount of compensation actually paid to each NEO, as computed in accordance with applicable SEC rules. The dollar amounts do not reflect the actual amount of compensation earned by or paid to each NEO during the applicable year. For 2024, the following adjustments were made to the amounts shown in the “Total” column of the Summary Compensation Table (“SCT”) to calculate the compensation actually paid amounts:

Deductions from SCT Total

Additions to SCT Total ^(a)

Change in

Prior-Year

Value

Fair Value for

Fair Value

for Outstanding

Outstanding

Change in

for Forfeited

Grant Date Fair

Change in

Awards

Awards

Fair Value

Awards

Dividend

Pension

Value of Equity

Pension

Granted This

Granted in

for Vested

Granted in any

Equivalents

Service

Awards ^(b)

Value ^(c)

Year ^(d)

Prior Years ^(e)

Awards ^(f)

Prior Year ^(g)

Paid ^(h)

Costs ⁽ⁱ⁾

Year

($)

($)

($)

($)

($)

($)

($)

($)

CEO Adjustments

7,230,041

10,866,155

9,426,677

3,518,826

66,579

—

1,135,944

2,108,996

Average Non-CEO NEOs Adjustments

2,270,710

818,373

2,673,182

801,103

15,924

—

325,134

600,332

^(a)

Fair values shown apply updated assumptions from the grant date assumptions described in Note 13 “Stock Plans” to our consolidated financial statements included in our 2024 Form 10-K. Fair values for PSUs take into account the probable outcome of the performance conditions as of the last day of 2024 or, if earlier, the vesting date. Fair values for RSUs use the price of Altria common stock as of the last day of 2024 or, if earlier, the vesting date.

^(b)

Each amount shown is the aggregate grant date fair value of stock awards determined pursuant to FASB Codification Topic 718.

^(c)

The amounts show the change in the present value of each NEO’s pension benefits for 2024 from December 31, 2023 to December 31, 2024.

^(d)

Reflects the fair value as of December 31 for outstanding and unvested grants awarded during 2024.

^(e)

For awards granted before 2024, reflects the change in fair value between the end of 2023 and 2024 for outstanding and unvested awards.

^(f)

For awards that vested, reflects the change in fair value between the end of 2023 and the vest date.

^(g)

Reflects the fair value as of the end of 2023 for awards forfeited during the year.

^(h)

Reflects the sum of all dividend equivalents on unvested RSUs that were paid during the year.

⁽ⁱ⁾

Reflects the actuarial present value of benefits attributed by the pension benefit formula to services rendered by each NEO during that period.

Non-PEO NEO Average Total Compensation Amount

$ 5,800,571

$ 5,705,089

$ 5,304,553

$ 3,917,487

$ 4,992,680

Non-PEO NEO Average Compensation Actually Paid Amount

$ 7,535,200

4,627,220

5,884,220

4,933,885

3,046,417

Adjustment to Non-PEO NEO Compensation Footnote

⁽²⁾

The dollar amounts represent the amount of compensation actually paid to each NEO, as computed in accordance with applicable SEC rules. The dollar amounts do not reflect the actual amount of compensation earned by or paid to each NEO during the applicable year. For 2024, the following adjustments were made to the amounts shown in the “Total” column of the Summary Compensation Table (“SCT”) to calculate the compensation actually paid amounts:

Deductions from SCT Total

Additions to SCT Total ^(a)

Change in

Prior-Year

Value

Fair Value for

Fair Value

for Outstanding

Outstanding

Change in

for Forfeited

Grant Date Fair

Change in

Awards

Awards

Fair Value

Awards

Dividend

Pension

Value of Equity

Pension

Granted This

Granted in

for Vested

Granted in any

Equivalents

Service

Awards ^(b)

Value ^(c)

Year ^(d)

Prior Years ^(e)

Awards ^(f)

Prior Year ^(g)

Paid ^(h)

Costs ⁽ⁱ⁾

Year

($)

($)

($)

($)

($)

($)

($)

($)

CEO Adjustments

7,230,041

10,866,155

9,426,677

3,518,826

66,579

—

1,135,944

2,108,996

Average Non-CEO NEOs Adjustments

2,270,710

818,373

2,673,182

801,103

15,924

—

325,134

600,332

^(a)

Fair values shown apply updated assumptions from the grant date assumptions described in Note 13 “Stock Plans” to our consolidated financial statements included in our 2024 Form 10-K. Fair values for PSUs take into account the probable outcome of the performance conditions as of the last day of 2024 or, if earlier, the vesting date. Fair values for RSUs use the price of Altria common stock as of the last day of 2024 or, if earlier, the vesting date.

^(b)

Each amount shown is the aggregate grant date fair value of stock awards determined pursuant to FASB Codification Topic 718.

^(c)

The amounts show the change in the present value of each NEO’s pension benefits for 2024 from December 31, 2023 to December 31, 2024.

^(d)

Reflects the fair value as of December 31 for outstanding and unvested grants awarded during 2024.

^(e)

For awards granted before 2024, reflects the change in fair value between the end of 2023 and 2024 for outstanding and unvested awards.

^(f)

For awards that vested, reflects the change in fair value between the end of 2023 and the vest date.

^(g)

Reflects the fair value as of the end of 2023 for awards forfeited during the year.

^(h)

Reflects the sum of all dividend equivalents on unvested RSUs that were paid during the year.

⁽ⁱ⁾

Reflects the actuarial present value of benefits attributed by the pension benefit formula to services rendered by each NEO during that period.

Compensation Actually Paid vs. Total Shareholder Return

Compensation Actually Paid vs. Net Income

Compensation Actually Paid vs. Company Selected Measure

(1)	Adjusted diluted EPS is a non-GAAP financial measure. See Exhibit C to this Proxy Statement for information regarding non-GAAP financial measures and reconciliations of these non-GAAP financial measures to the most directly comparable GAAP financial measures.

Total Shareholder Return Vs Peer Group

Tabular List, Table

The following table lists the most important performance measures that Altria used to link company performance to compensation actually paid to the NEOs for the most recently completed fiscal year. The first five items listed are financial performance measures. Strategic initiatives are non-financial performance measures that are defined by the Committee with respect to awards under the cash-based annual incentive award and LTIP programs.

Most Important Performance Measures

Adjusted Diluted EPS ⁽¹⁾

Adjusted Discretionary Cash Flow ⁽¹⁾

Total Adjusted OCI ⁽¹⁾

Cash Conversion ⁽¹⁾

Relative TSR

Strategic Initiatives

⁽¹⁾	Adjusted diluted EPS, adjusted discretionary cash flow, total adjusted OCI and cash conversion are non-GAAP financial measures. See Exhibit C to this Proxy Statement for information regarding non-GAAP financial measures.

Total Shareholder Return Amount

$ 157.88

112.08

116.24

111.37

89.62

Peer Group Total Shareholder Return Amount

132.5

127.99

133.76

122.64

105.56

Net Income (Loss)

$ 11,264,000,000

$ 8,130,000,000

$ 5,764,000,000

$ 2,475,000,000

$ 4,467,000,000

Company Selected Measure Amount | $ / shares

5.12

4.95

4.84

4.61

4.36

Howard A. Willard III

William F. Gifford, Jr.

Pay vs Performance Disclosure

Adjusted Diluted EPS

Non-GAAP Measure Description

⁽⁶⁾	Adjusted diluted EPS is a non-GAAP financial measure. See Exhibit C to this Proxy Statement for information regarding non-GAAP financial measures and reconciliations of these non-GAAP financial measures to the most directly comparable GAAP financial measures.

Pay vs Performance Disclosure

Adjusted Discretionary Cash Flow

Pay vs Performance Disclosure

Total Adjusted OCI

Pay vs Performance Disclosure

Cash Conversion

Pay vs Performance Disclosure

Relative TSR

Pay vs Performance Disclosure

Strategic Initiatives

Howard A. Willard III

Pay vs Performance Disclosure

PEO Total Compensation Amount

$ 17,835,316

PEO Actually Paid Compensation Amount

883,271

William F. Gifford, Jr

Pay vs Performance Disclosure

PEO Total Compensation Amount

$ 26,788,612

$ 18,528,628

$ 16,199,700

$ 12,626,972

12,238,397

PEO Actually Paid Compensation Amount

24,949,438

$ 14,405,880

$ 18,053,441

$ 14,938,175

$ 8,561,449

PEO | Aggregate Change in Present Value of Accumulated Benefit for All Pension Plans Reported in Summary Compensation Table

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

(10,866,155)

PEO | Aggregate Pension Adjustments Service Cost

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

2,108,996

PEO | Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

(7,230,041)

PEO | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

9,426,677

PEO | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

3,518,826

PEO | Vesting Date Fair Value of Equity Awards Granted and Vested in Covered Year

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

66,579

PEO | Dividends or Other Earnings Paid on Equity Awards not Otherwise Reflected in Total Compensation for Covered Year

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

1,135,944

PEO | Prior-Year Fair Value for Forfeited Awards Granted in any Prior Year

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

0

Non-PEO NEO | Aggregate Change in Present Value of Accumulated Benefit for All Pension Plans Reported in Summary Compensation Table

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

(818,373)

Non-PEO NEO | Aggregate Pension Adjustments Service Cost

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

600,332

Non-PEO NEO | Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

(2,270,710)

Non-PEO NEO | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

2,673,182

Non-PEO NEO | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

801,103

Non-PEO NEO | Vesting Date Fair Value of Equity Awards Granted and Vested in Covered Year

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

15,924

Non-PEO NEO | Dividends or Other Earnings Paid on Equity Awards not Otherwise Reflected in Total Compensation for Covered Year

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

325,134

Non-PEO NEO | Prior-Year Fair Value for Forfeited Awards Granted in any Prior Year

Pay vs Performance Disclosure

Adjustment to Compensation, Amount

$ 0