Asset Impairment, Exit, Implementation And Integration Costs (Pre-Tax Asset Impairment, Exit, Implementation And Integration Costs) (Details) (USD $) In Millions, unless otherwise specified	3 Months Ended				12 Months Ended
	Dec. 31, 2012	Sep. 30, 2012	Jun. 30, 2012	Mar. 31, 2012	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Restructuring Cost and Reserve [Line Items]
Asset impairment and exit costs	$ 16	$ 11	$ 25	$ 4	$ 61	$ 222	$ 36
Implementation Costs					(5)	1	75
Integration Costs						3	20
Total					56	226	131
Smokeable Products [Member]
Restructuring Cost and Reserve [Line Items]
Asset impairment and exit costs					38	182	24
Implementation Costs					(10)	1	75
Integration Costs						0	2
Total asset impairment, implementation and restructuring costs					28	183	101
Smokeless Products [Member]
Restructuring Cost and Reserve [Line Items]
Asset impairment and exit costs					22	32	6
Implementation Costs					6	0	0
Integration Costs						3	16
Total asset impairment, implementation and restructuring costs					28	35	22
Wine [Member]
Restructuring Cost and Reserve [Line Items]
Asset impairment and exit costs							0
Implementation Costs							0
Integration Costs							2
Total asset impairment, implementation and restructuring costs							2
General Corporate [Member]
Restructuring Cost and Reserve [Line Items]
Asset impairment and exit costs					1	8	6
Implementation Costs					(1)	0	0
Integration Costs						0	0
Total asset impairment, implementation and restructuring costs					$ 0	$ 8	$ 6