Goodwill And Other Intangible Assets, Net (Schedule Of Goodwill And Intangible Assets By Segment) (Details) (USD $) In Millions, unless otherwise specified	Dec. 31, 2012	Dec. 31, 2011
Goodwill [Line Items]
Other Intangible Assets, net	$ 12,078	$ 12,098
Goodwill	5,174	5,174
Smokeable Products [Member]
Goodwill [Line Items]
Other Intangible Assets, net	2,971	2,988
Goodwill	77	77
Smokeless Products [Member]
Goodwill [Line Items]
Other Intangible Assets, net	8,839	8,841
Goodwill	5,023	5,023
Wine [Member]
Goodwill [Line Items]
Other Intangible Assets, net	268	269
Goodwill	$ 74	$ 74