<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0002146122</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000763901</issuerCik>
      <issuerName>POPULAR, INC.</issuerName>
      <secFileNumber>001-34084</secFileNumber>
      <issuerAddress>
        <com:street1>209 MUNOZ RIVERA AVE</com:street1>
        <com:street2>POPULAR CENTER BUILDING</com:street2>
        <com:city>HATO REY</com:city>
        <com:stateOrCountry>PR</com:stateOrCountry>
        <com:zipCode>00918</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>7877659800</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>LUIS A FERRE FOUNDATION, INC.</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Fidelity Investments</name>
        <address>
          <com:street1>245 Summer St</com:street1>
          <com:city>Boston</com:city>
          <com:stateOrCountry>MA</com:stateOrCountry>
          <com:zipCode>02210</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>3385</noOfUnitsSold>
      <aggregateMarketValue>589009.00</aggregateMarketValue>
      <noOfUnitsOutstanding>64537709</noOfUnitsOutstanding>
      <approxSaleDate>07/30/2026</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>01/01/1963</acquiredDate>
      <natureOfAcquisitionTransaction>Open Market acquisition</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>3385</amountOfSecuritiesAcquired>
      <paymentDate>01/01/1963</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>07/30/2026</noticeDate>
      <signature>Jason Coleman as a duly authorized representative of National Financial Services LLC, as attorney-in-fact for the Luis A Ferre Foundation</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
