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BUSINESS SEGMENTS
12 Months Ended
Dec. 31, 2014
Segment Reporting [Abstract]  
BUSINESS SEGMENTS
BUSINESS SEGMENTS
The Company is managed by its CEO on a segment basis. The Company’s two business segments are Consumer Banking and Commercial Banking. The business segments are determined based on the products and services provided, or the type of customer served. Each segment has one or more segment heads who report directly to the CEO. The CEO has final authority over resource allocation decisions and performance assessment. The business segments reflect this management structure and the manner in which financial information is currently evaluated by the CEO. Non-segment operations are classified as Other, which includes corporate functions, the Treasury function, the securities portfolio, wholesale funding activities, intangible assets, community development, non-core assets, and other unallocated assets, liabilities, capital, revenues, provision for credit losses and expenses.
Reportable Segments
Segment results are determined based upon the Company’s management reporting system, which assigns balance sheet and income statement items to each of the business segments. The process is designed around the Company’s organizational and management structure and, accordingly, the results derived are not necessarily comparable with similar information published by other financial institutions. A description of each reportable segment and table of financial results is presented below:
Consumer Banking
The Consumer Banking segment focuses on retail customers and small businesses with annual revenues of up to $25 million. It offers traditional banking products and services, including checking, savings, home loans, student loans, credit cards, business loans and financial management services. It also operates an indirect auto financing business, providing financing for both new and used vehicles through auto dealerships. The segment’s distribution channels include a branch network, ATMs and a work force of experienced specialists ranging from financial consultants, mortgage loan officers and business banking officers to private bankers.
Commercial Banking
The Commercial Banking segment primarily targets companies with annual revenues from $25 million to $2.5 billion and provides a full complement of financial products and solutions, including loans, leases, trade financing, deposits, cash management, foreign exchange, interest rate risk management, corporate finance and capital markets advisory capabilities. It focuses on small and middle-market companies and has dedicated teams with industry expertise in government banking, not-for-profit, healthcare, technology, asset finance, franchise finance, asset-based lending, commercial real estate, private equity and sponsor finance. While the segment’s business development efforts are predominantly focused on the Company's footprint, some of its specialized industry businesses also operate selectively on a national basis (such as healthcare, asset finance and franchise finance). Commercial Banking is organized by teams that target different client industries. A key component of the Commercial Banking's growth strategy is to expand its loan portfolio by originating high-quality commercial loans, which produce revenues consistent with its financial objectives and complies with its credit policies. Commercial underwriting is driven by cash flow analysis supported by collateral analysis and review. The commercial lending teams offer a wide range of commercial loan products, including commercial real estate loans; working capital loans and lines of credit; demand, term and time loans; and equipment, inventory and accounts receivable financing.
Non-segment Operations
Other
In addition to non-segment operations, Other includes certain reconciling items in order to translate the segment results that are based on management accounting practices into consolidated results. For example, Other includes goodwill and the associated pre-tax $4.4 billion goodwill impairment charge recorded in 2013.


 
As of and for the Year Ended December 31, 2014
(in millions)
Consumer Banking
 
Commercial Banking
 
Other

 
Consolidated

Net interest income

$2,151

 

$1,073

 

$77

 

$3,301

Noninterest income
899

 
429

 
350

 
1,678

Total revenue
3,050

 
1,502

 
427

 
4,979

Noninterest expense
2,513

 
652

 
227

 
3,392

Profit before provision for credit losses
537

 
850

 
200

 
1,587

Provision for credit losses
259

 
(6
)
 
66

 
319

Income before income tax expense
278

 
856

 
134

 
1,268

Income tax expense
96

 
295

 
12

 
403

Net income

$182

 

$561

 

$122

 

$865

Total Average Assets

$48,939

 

$38,483

 

$40,202

 

$127,624



 
As of and for the Year Ended December 31, 2013
(in millions)
Consumer Banking
 
Commercial Banking
 
Other

 
Consolidated

Net interest income (expense)

$2,176

 

$1,031

 

($149
)
 

$3,058

Noninterest income
1,025

 
389

 
218

 
1,632

Total revenue
3,201

 
1,420

 
69

 
4,690

Noninterest expense
2,522

 
635

 
4,522

 
7,679

Profit (loss) before provision for credit losses
679

 
785

 
(4,453
)
 
(2,989
)
Provision for credit losses
308

 
(7
)
 
178

 
479

Income (loss) before income tax expense (benefit)
371

 
792

 
(4,631
)
 
(3,468
)
Income tax expense (benefit)
129

 
278

 
(449
)
 
(42
)
Net income (loss)

$242

 

$514

 

($4,182
)
 

($3,426
)
Total Average Assets

$46,465

 

$35,229

 

$39,172

 

$120,866



 
As of and for the Year Ended December 31, 2012
(in millions)
Consumer Banking
 
Commercial Banking
 
Other

 
Consolidated

Net interest income (expense)

$2,197

 

$1,036

 

($6
)
 

$3,227

Noninterest income
1,187

 
349

 
131

 
1,667

Total revenue
3,384

 
1,385

 
125

 
4,894

Noninterest expense
2,691

 
625

 
141

 
3,457

Profit (loss) before provision for credit losses
693

 
760

 
(16
)
 
1,437

Provision for credit losses
408

 
63

 
(58
)
 
413

Income before income tax expense
285

 
697

 
42

 
1,024

Income tax expense
100

 
244

 
37

 
381

Net income

$185

 

$453

 

$5

 

$643

Total Average Assets

$47,824

 

$33,474

 

$46,368

 

$127,666



Management accounting practices utilized by the Company as the basis for presentation for segment results include the following:

FTP adjustments

The Company utilizes an FTP system to eliminate the effect of interest rate risk from the segments’ net interest income because such risk is centrally managed within the Treasury function. The FTP system credits (or charges) the segments with the economic value of the funds created (or used) by the segments. The FTP system provides a funds credit for sources of funds and a funds charge for the use of funds by each segment. The sum of the interest income/expense and FTP charges/credits for each segment is its designated net interest income. The variance between the Company’s cumulative FTP charges and cumulative FTP credits is offset in Other.

Provision for credit losses allocations

Provision for credit losses is allocated to each business segment based on actual net charge-offs that have been recognized by the business segment. The difference between the consolidated provision for credit losses and the business segments’ net charge-offs is reflected in Other.

Income tax allocations

Income taxes are assessed to each line of business at a standard tax rate with the residual tax expense or benefit to arrive at the consolidated effective tax rate included in Other.

Expense allocations

Noninterest expenses incurred by centrally managed operations or business lines that directly support another business line’s operations are charged to the applicable business line based on its utilization of those services.

Goodwill

For impairment testing purposes, the Company allocates goodwill to its Consumer Banking and Commercial Banking reporting units. For management reporting purposes, the Company presents the goodwill balance (and any related impairment charges) in Other.

Substantially all revenues generated and long-lived assets held by the Company’s business segments are derived from clients that reside in the United States. Neither business segment earns revenue from a single external customer that represents 10 percent or more of the Company’s total revenues.