OTHER CURRENT AND NON-CURRENT ASSETS (Details 5) (USD $)	12 Months Ended
	Jul. 31, 2013	Jul. 31, 2012	Jul. 31, 2011
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Equity securities	$ 190,000
Total trading securities	190,000	0	0
Gains/(losses), net recognized for securities held	3,000
Gains/(losses), net recognized for securities sold	0
Total gains/(losses), net recognized	$ 3,000