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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2011
Jun. 30, 2010
Jun. 30, 2011
Jun. 30, 2010
Net sales $ 2,519,721 $ 1,766,662 $ 4,804,273 $ 3,002,176
Cost of sales 1,404,192 1,282,831 2,702,335 1,890,246
Gross profit 1,115,529 483,831 2,101,938 1,111,930
Operating expenses:        
Selling, general and administrative expenses 2,116,736 1,054,667 4,070,434 1,935,450
Loss from operations (1,001,207) (570,836) (1,968,496) (823,520)
Other income (expense):        
Gain on litigation settlement   48,887   48,887
Interest income 1,635 17 2,797 79
Interest expense (100,522) (127,397) (205,674) (193,680)
Total other expense (98,887) (78,493) (202,877) (144,714)
Net loss (1,100,094) (649,329) (2,171,373) (968,234)
Series B Convertible Preferred Stock:        
Contractual dividends (61,000)   (122,000)  
Loss attributable to common stockholders (1,161,094) (649,329) (2,293,373) (968,234)
Per share data:        
Net loss per common share from operations - Basic and diluted $ (0.10) $ (0.07) $ (0.21) $ (0.10)
Series B convertible preferred stock contractual dividends $ (0.01)   $ (0.01)  
Net loss attributable to common stockholders per share - basic and diluted $ (0.11) $ (0.07) $ (0.22) $ (0.10)
Weighted average number of common shares outstanding - Basic and diluted 10,597,125 9,984,334 10,542,390 9,937,806