CONDENSED CONSOLIDATED BALANCE SHEETS (USD $)	Jun. 30, 2011	Dec. 31, 2010
Current assets
Cash	$ 111,887	$ 1,397,583
Accounts receivable, net of allowance for doubtful accounts of $150,000 and $120,000,respectively	713,678	604,524
Inventories - finished goods	678,846	374,519
Employee advances	57,571	51,429
Prepaid expenses and other current assets	148,240	126,708
Total current assets	1,710,222	2,554,763
Property and equipment, net	358,445	320,328
Website development costs, net of accumulated amortization of $189,575 and $139,475, respectively	10,821	60,921
Intangible assets, net of accumulated amortization of $41,270 and $0, respectively	652,065
Total assets	2,731,553	2,936,012
Current liabilities
Accounts payable - related parties	563,308	232,858
Accounts payable - trade	1,262,583	807,481
Accrued expenses and other current liabilities	221,549	240,098
Convertible notes, net of deferred debt discount of $0 and $9,658, respectively		215,342
Total current liabilities	2,047,440	1,495,779
Convertible notes payable, net of deferred debt discount of $440,621 and $600,354, respectively	559,379	399,646
Total liabilities	2,606,819	1,895,425
Commitments and contingencies
Stockholders' equity
Common stock - par value $.001 per share; authorized 50,000,000 shares; 10,604,354 and 10,278,934 shares issued and outstanding	10,605	10,279
Additional paid-in capital	10,917,226	9,540,036
Accumulated deficit	(10,803,466)	(8,510,093)
Total stockholders' equity	124,734	1,040,587
Total liabilities and stockholders' equity	2,731,553	2,936,012
Convertible preferred stock - Series A
Stockholders' equity
Convertible preferred stock
Convertible preferred stock - Series B
Stockholders' equity
Convertible preferred stock	$ 369	$ 365