CONDENSED CONSOLIDATED BALANCE SHEETS - USD ($)	Jun. 30, 2016	Dec. 31, 2015
Current assets:
Cash	$ 2,199	$ 11,217
Restricted cash	144,929	145,088
Accounts receivable, net of allowance of $47,143 as of June 30, 2016 and December 31, 2015	47,473	51,627
Inventories - finished goods, net	250,081	182,647
Prepaid expenses and other current assets	69,020	81,718
Total current assets	513,702	472,297
Property and equipment, net of accumulated depreciation of $853,270 and $801,270 as of June 30, 2016 and December 31, 2015	357,248	409,248
Web development costs, net of accumulated amortization of $182,825 and $146,448 as of June 30, 2016 and December 31, 2015	48,185	84,562
Total assets	919,135	966,107
Current liabilities:
Accounts payable - trade	2,321,519	2,189,649
Accounts payable - related parties		862
Accrued expenses and other current liabilities	428,120	597,665
Equipment lease payable	11,951	46,143
Notes payable and other advances, net of debt discount of $6,889 as of June 30, 2016	1,093,111	991,089
Note payable and other advances - related parties	4,065	23,889
Redeemable preferred stock - Series C; par value $0.001 per share; 10,000 designated Series C: 10,000 issued and outstanding as of June 30, 2016 and December 31, 2015 (aggregate liquidation preference of $1,000,000)	1,000,000	1,000,000
Total current liabilities	4,858,766	4,849,297
Total liabilities	4,858,766	4,849,297
Commitments and contingencies
Stockholders' deficiency:
Preferred stock - par value $0.001 per share; authorized 1,000,000 shares; 527,359 and 493,512 shares issued and outstanding as of June 30, 2016 and December 31, 2015 as follows:
Convertible preferred stock - Series A - 200,000 shares designated Series A; 44,443 shares available to be issued; no shares issued and outstanding
Convertible preferred stock - Series B - 625,000 shares designated Series B; 517,359 and 483,512 shares issued and outstanding as of June 30, 2016 and December 31, 2015, respectively (aggregate liquidation preference of $5,060,159 and $4,889,043 as of June 30, 2016 and December 31, 2015, respectively)	517	484
Common stock - par value $0.001 per share; authorized 100,000,000 shares; 38,872,616 and 38,844,374 shares issued and 37,693,404 and 37,665,162 shares outstanding as of June 30, 2016 and December 31, 2015, respectively	38,872	38,844
Additional paid-in capital	31,104,329	30,656,598
Treasury stock, at cost, 1,179,212 shares as of June 30, 2016 and December 31, 2015	(3,419,715)	(3,419,715)
Accumulated deficit	(31,663,634)	(31,159,401)
Total stockholders' deficiency	(3,939,631)	(3,883,190)
Total liabilities and stockholders' deficiency	$ 919,135	$ 966,107