CONDENSED CONSOLIDATED BALANCE SHEETS - USD ($)	Mar. 31, 2016	Dec. 31, 2015
Current assets:
Cash	$ 24,866	$ 11,217
Restricted cash	115,088	145,088
Accounts receivable, net of allowance of $47,143 as of March 31, 2016 and December 31, 2015	64,521	51,627
Inventories - finished goods, net	241,642	182,647
Prepaid expenses and other current assets	85,423	81,718
Total current assets	531,540	472,297
Property and equipment, net of accumulated depreciation of $827,528 and $801,270 as of March 31, 2016 and December 31, 2015	382,990	409,248
Web development costs, net of accumulated amortization of $165,699 and $146,448 as of March 31, 2016 and December 31, 2015	65,311	84,562
Total assets	979,841	966,107
Current liabilities:
Accounts payable - trade	2,310,300	2,189,649
Accounts payable - related parties	260	862
Accrued expenses and other current liabilities	347,844	597,665
Current portion of equipment lease payable	29,349	46,143
Notes payable and other advances, net of debt discount of $12,056 and $0 as of March 31, 2016 and December 31, 2015, respectively	1,087,944	991,089
Note payable and other advances - related parties	16,058	23,889
Redeemable preferred stock - Series C; par value $0.001 per share; 10,000 designated Series C: 10,000 issued and outstanding as of March 31, 2016 and December 31, 2015 (aggregate liquidation preference of $1,000,000)	1,000,000	1,000,000
Total current liabilities	4,791,755	4,849,297
Total liabilities	$ 4,791,755	$ 4,849,297
Stockholders' deficiency:
Preferred stock - par value $0.001 per share; authorized 1,000,000 shares; issued and outstanding as of March 31, 2016 and December 31, 2015 as follows:
Convertible preferred stock - Series A - 200,000 shares designated Series A; 44,443 shares available to be issued; no shares issued and outstanding
Convertible preferred stock - Series B - 625,000 shares designated Series B; 517,359 and 483,512 shares issued and outstanding as of March 31, 2016 and December 31, 2015, respectively (aggregate liquidation preference of $4,974,601 and $4,889,043 as of March 31, 2016 and December 31, 2015, respectively)	$ 517	$ 484
Common stock - par value $0.001 per share; authorized 100,000,000 shares; 38,844,374 shares issued and 37,665,162 shares outstanding as of March 31, 2016 and December 31, 2015	38,844	38,844
Additional paid-in capital	31,067,056	30,656,598
Treasury stock, at cost, 1,179,212 shares as of March 31, 2016 and December 31, 2015	(3,419,715)	(3,419,715)
Accumulated deficit	(31,498,616)	(31,159,401)
Total stockholders' deficiency	(3,811,914)	(3,883,190)
Total liabilities and stockholders' deficiency	$ 979,841	$ 966,107