CONDENSED CONSOLIDATED BALANCE SHEETS - USD ($)	Sep. 30, 2015	Dec. 31, 2014
Current assets:
Cash	$ 25,242	$ 506,019
Restricted cash	159,011	195,088
Accounts receivable, net of allowance of $47,143 and $47,233 as of September 30, 2015 and December 31, 2014	79,988	100,886
Inventories - finished goods, net	172,694	144,236
Prepaid expenses and other current assets	92,970	60,202
Total current assets	529,905	1,006,431
Property and equipment, net of accumulated depreciation of $774,359 and $692,903 as of September 30, 2015 and December 31, 2014	435,368	511,286
Web development costs, net of accumulated amortization of $127,247 and $70,498 as of September 30, 2015 and December 31, 2014	103,966	142,541
Total assets	1,069,239	1,660,258
Current liabilities:
Accounts payable - trade	2,269,915	2,542,938
Accounts payable - related parties	40,000	84,314
Accrued expenses and other current liabilities	522,853	680,506
Deferred revenue	1,992	7,009
Current portion of equipment lease payable	62,579	64,101
Notes payable and other advances, net of debt discount of $1,533 and $58,367 as of September 30, 2015 and December 31, 2014, respectively	848,467	791,633
Note payable and other advances - related parties	35,395	73,095
Redeemable preferred stock - Series C; par value $0.001 per share; 10,000 designated Series C: 10,000 issued and outstanding as of September 30, 2015 and December 31, 2014 (aggregate liquidation preference of $1,000,000)	1,000,000	1,000,000
Total current liabilities	$ 4,781,201	5,243,596
Long term liabilities:
Long term portion of equipment lease payable		46,143
Total liabilities	$ 4,781,201	$ 5,289,739
Preferred stock - par value $0.001 per share; authorized 1,000,000 shares; issued and outstanding as of September 30, 2015 and December 31, 2014 as follows:
Convertible preferred stock - Series A - 200,000 shares designated Series A; 44,443 shares available to be issued; no shares issued and outstanding
Convertible preferred stock - Series B - 625,000 shares designated Series B; 483,512 and 451,879 shares issued and outstanding as of September 30, 2015 and December 31, 2014, respectively (aggregate liquidation preference of $4,809,070 and $4,569,175 as of September 30, 2015 and December 31, 2014, respectively)	$ 483	$ 452
Common stock - par value $0.001 per share; authorized 100,000,000 shares; 38,749,595 shares issued and 37,570,383 shares outstanding as of  September 30, 2015 and December 31, 2014	38,751	38,751
Additional paid-in capital	$ 30,564,339	29,966,039
Employee advances		(2,143)
Treasury stock, at cost, 1,179,212 shares as of September 30, 2015 and December 31, 2014	$ (3,419,715)	(3,419,715)
Accumulated deficit	(30,895,820)	(30,212,865)
Total stockholders' deficiency	(3,711,962)	(3,629,481)
Total liabilities and stockholders' deficiency	$ 1,069,239	$ 1,660,258