CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) (USD $)	9 Months Ended				12 Months Ended
	Sep. 30, 2013		Sep. 30, 2012		Dec. 31, 2012
Cash flows from operating activities
Net loss	$ (5,368,482)		$ (4,759,186)		$ (5,574,775)
Adjustments to reconcile net loss to net cash used in operating activities:
Provision for doubtful accounts	45,297		24,236
Change in fair value of collateral securing employee advances	(13,268)
Depreciation and amortization	114,874		250,717
Stock-based compensation	476,096		818,585
Warrants issued to 2012 private placement investors	487,200
Loss on extinguishment of notes and accounts payable	2,792,900
Imputed value of services contributed	262,500
Amortization of debt discount	125,163		647,133
Impairment of intangible assets			264,447
Changes in operating assets and liabilities:
Accounts receivable	(100,240)		52,358
Inventories - finished goods	2,957		66,864
Prepaid expenses and other current assets	(30,133)		4,534
Accounts payable - trade	362,064		1,492,462
Accounts payable - related parties	174,321		22,001
Accrued expenses and other current liabilities	(251,615)		283,946
Deferred revenue	39,128
Net cash used in operating activities	(881,238)		(831,903)		(947,911)
Cash flows from investing activities
Change in restricted cash	850,002
Changes in employee advances			136,990
Website development costs	(68,590)
Net cash provided by investing activities	781,412		136,990
Cash flows from financing activities
Principal payments on equipment leases payable	(36,262)		(43,518)
Proceeds from exercise of common stock options			26,662
Proceeds from issuance of notes payable	500,000
Repayment of notes payable	(2,004,000)
Repayment of convertible notes payable	(1,000,000)
Proceeds from the sale of common stock [1]	2,651,973	[1]	475,004	[1]
Cash overdraft			(71,155)
Proceeds from notes payable and other advances - related parties	56,000		605,000
Repayment of notes payable and other advances - related parties	(13,905)		(293,812)
Net cash provided by financing activities	153,806		698,181
Net increase in cash	53,980		3,268
Cash - beginning of year			40		40
Cash - end of year	53,980		3,308
Interest	416,369		24,148
Taxes	899
Non-cash investing and financing activities:
Issuance of Series B preferred stock for settlement of accrued dividends	261,084		244,001
Cashless exercise of warrants into common stock	10,342		1,466
Cashless exercise of options into common stock			93
Warrants issued as debt discount in connection with notes payable	315,300
Accrual of contractual dividends on Series B convertible preferred stock	209,520		195,813
Deemed dividends on Series B convertible preferred stock	1,532,722
Reclassification of accounts payable - trade to equipment lease payable			257,583
Deemed dividend - redeemable Series C preferred stock			433,606
Common stock and warrants issued in exchange of notes and accounts payable	$ 3,625,900

[1] Excludes $850,002 of cash received during 2012 but closed on during the nine months ended September 30, 2013